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  • ANNUITAS  |  FRIDAY, SEPTEMBER 9, 2011
    [Salesforce.com] A B2B Perspective of Dreamforce
    In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining.  I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday;  11:00 a.m. – 12:00 p.m. The Social Enterprise: Now What?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 23, 2010
    [Salesforce.com] Lessons for Sales and Marketing from Cloudforce San Jose
    Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event.  The Salesforce.com product team was paying attention to that change. The Internet took 4 years. Facebook reached 50 million users in 5 months.  And Chatter was born.     .
  • LEADSLOTH  |  TUESDAY, MAY 25, 2010
    [Salesforce.com] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
    Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 18, 2009
    [Salesforce.com] My List of Demand Generation Vendors, and Who They Sell To
    Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. Here it is.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Salesforce.com] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy. But it doesn’t have to be that way. They like each other. How’s he solve it? Facebook.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Salesforce.com] How to Optimize Your B2B Marketing and Sales with Online Video
    Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels?  by Jon Miller Online video is exploding.  Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Conclusion.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Salesforce.com] How to Hire an Awesome Inbound Marketing Manager
    familiarity with salesforce.com is a plus. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. And it appears we are not alone. But what qualities are key in an inbound or social media expert? thick skin.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Salesforce.com] 60 Marketing Acronyms Every Industry Pro Should Know
    Examples: Salesforce.com, Google. Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms. AIDA: Attention, Interest, Desire, Action.
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Salesforce.com] An Intelligent Approach to Influence Measurement
    Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with.
  • MODERN B2B MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Salesforce.com] The Big List of Dreamforce Networking Opportunities
    B2B Marketing Salesforce.com Social Media dreamforce marketing parties salesforce.com conferenceIf you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs.  But this big list is all about ways to network at Dreamforce 2010.  Welcome Reception, 6:00pm – 8:00pm, Expo Hall, North Hall D.
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Salesforce.com] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    Most public companies like Salesforce.com, NetSuite, etc. There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. Note About These Metrics. million.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2011
    [Salesforce.com] 5 Reasons Businesses Must Revolutionize Sales and Marketing
    To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Remember when your go-to marketing strategy was outbound?
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Salesforce.com] 11 Ways to Make Social Media Marketing Less of a Time Suck
    For example, if a sales or customer service inquiry comes in to us through social media, we know exactly what to do without even a moment's thought: Go to Salesforce.com, and search for the person's name. Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it. Uh, not really. social.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 20, 2011
    [Salesforce.com] Several B2B Perspectives on LinkedIn’s IPO
    But as this story in Bloomberg details, LinkedIn gets “70 percent of revenue from business subscriptions, a model that’s similar to Salesforce.com.” So perhaps instead of treating LinkedIn like social media perhaps its future is more like the CRM model. While I did not write a post myself, here are three perspectives about it. from Grow Blog.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 18, 2012
    [Salesforce.com] How Do You Know Your Solution's Target Market?
    You might need them to be an IBM shop or a Salesforce.com user. It’s almost 2013 and innovation has sky rocketed to an all time high. Think of all the technology companies that exist now, solely because of the existence of the “Cloud”. The number of B2B technology companies that have been created just from that one phenomenon is mind blowing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 13, 2012
    [Salesforce.com] ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On
    CoreMotives (purchased last March by Silverpop ) has a similar architecture within the Microsoft Dynamics world and Predictive Response (which I haven’t looked at in detail) is a similar add-on to Salesforce.com. Sounds like the idea has legs. The product has matured as well. This is comparable to standard marketing automation products.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Salesforce.com] LinkedIn Prospecting Techniques to Fill Your Sales Funnel
    CSO Insights, “Results of LinkedIn for Salesforce.com Research,” March 2012 [link Today's post was written by Kurt Shaver, a speaker at my upcoming Prospecting Strategies webinar on Sept. This is just a taste of what he'll be sharing. Make sure you sign up now! _. There are many reasons why. Here are three: 1. I'll show you how it all works!
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Salesforce.com] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
    Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. So choose wisely. Here is the list.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 26, 2006
    [Salesforce.com] CSO Insights Study Favors On-Demand CRM
    The paper is available here from the CSO Insights Web site, although be forewarned that registration is required and I received a follow-up inquiry from Salesforce.com. I don’t recall being asked whether I wanted one. nature of his reports on sales methods and technologies. lives up to expectations. Margins on other measures are similar.
  • ACQUIRING MINDS  |  TUESDAY, MAY 19, 2009
    [Salesforce.com] Network Solutions levers Sales 2.0 for a 360 degree customer view
    wiki has been created with Salesforce.com, Network Solutions' sales CRM system, that helps reps find answers to their questions. All collateral and training materials are posted to Salesforce.com including a one page cheat sheet with FAQ. Travis Fore is in a unique position to profit from Sales 2.0. Conference in Boston.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 9, 2015
    [Salesforce.com] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog. hope you take some time to read this great post. Need help with marketing? Holy Crap!
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Salesforce.com] What The Top 4% of Account-Based Marketers Have in Common
    Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”. So what do those top 4% of Account-Based Marketers have in common?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Salesforce.com] Thunderhead ONE Provides Powerful Journey Orchestration
    There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. As I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*. The key feature of these systems is they select customer treatments based on movement through a journey map.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 25, 2016
    [Salesforce.com] Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
    Azalead has API-level integration with Salesforce.com and Microsoft Dynamics CRM. Account Based Marketing. Perhaps you’ve heard of it? Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion. You can download them both here. market. So, what information is missing here?
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Salesforce.com] Getting to the Heart of It: CRM Technology
    As a refresher—or if you’re not already aware—here are some of the most popular CRM tools on the market today: Salesforce.com. What’s interesting, though, is that even though search volume for Salesforce.com—the top provider of CRM software—was around the same levels in 2005, it has actually skyrocketed in recent years. Hubspot.
  • VIEWPOINT  |  MONDAY, SEPTEMBER 12, 2011
    [Salesforce.com] What I learned at Dreamforce 2011
    Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts. Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [Salesforce.com] Marketo Releases Marketo Lead Management 3.0
    additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
    San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Salesforce.com] Digital Marketing Glossary, Part 1
    Examples of CRM technologies include Salesforce.com, SugarCRM, NetSuite CRM, Microsoft Dynamics, and SalesLogix. Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” This glossary is a first draft, and we invite your feedback. Here’s Part 1, A through D.
  • THE POINT  |  MONDAY, APRIL 18, 2011
    [Salesforce.com] Animoto: Easy, Cost-Effective Video Content to Go
    At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. Good video content engages customers and prospects like no white paper or webinar can. Enter Animoto.
  • HUBSPOT  |  THURSDAY, FEBRUARY 24, 2011
    [Salesforce.com] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
    You can get to Salesforce.com. In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. Phil is the a uthor of Why New Systems Fail and The Next Wave of Technologies , and most recently The New Small. In the show we chat about: Some of the key concepts from his book The New Small. The 5 Enablers. Example: HubSpot ).
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Salesforce.com] Grow Your B2B Audience by Considering Size, Engagement and Value
    Jeffrey K. What’s the premise of your book Audience ? Lots of people say every company is a publisher. Every company is a broadcaster. And we’ve seen some companies really embrace that quite well, and do some wonderful things through content marketing. That’s simply no way to build traffic. And that’s true of broadcasting as well.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 10, 2008
    [Salesforce.com] Marketo Aims to Simplify Demand Generation
    Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. Marketo’s integration with Salesforce.com also bolsters its claim to simplicity. Forms can be reused across campaigns.
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Salesforce.com] 10 ‘Tweetable’ Quotes from Dreamforce ‘13
    Marc Benioff, Salesforce.com CEO. Rob Huddleston, Salesforce.com Senior VP of ISVs and Channels. Marc Benioff, Salesforce.com CEO. If you’re missing Dreamforce already, it’s not too early to reminisce on last week’s festivities. Tweet this! Dan Beck, Workday Vice President. Tweet this! Meg Whitman, HP CEO.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Salesforce.com] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 4, 2010
    [Salesforce.com] Right On Interactive Offers Lifecycle Reporting
    These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis. Either way, it’s worth a look to see what you’re missing.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 23, 2010
    [Salesforce.com] 3 Great Twitter Apps for Content Marketers
    CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Today’s post was written by Louise Baker, freelance blogger and journalist. CoTweet. HootSuite.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 21, 2011
    [Salesforce.com] Content is King in B2B Marketing, but Customers are the Power Behind the Throne
    ” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Most marketers, especially those in B2B, understand the importance of customer relationship management. ” This is a topic that, in my opinion, never gets old. Explain. This is easy.
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Salesforce.com] Top 10 Posts on B2B Lead Gen for 2010
    Salesforce.com Webinar Invitation Gets It Right. 4. Getting the Most from Salesforce.com: A Conversation with David Taber. 9. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 1. The First (Almost) Clickable Direct Mail. 5.
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 1, 2011
    [Salesforce.com] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day. Late to get started. Have already given up.
  • LEANDATA  |  FRIDAY, OCTOBER 9, 2015
    [Salesforce.com] Getting Your Leads to the Correct Place
    The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy. Those are precious.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Salesforce.com] How to Calculate Social Marketing ROI
    Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. EMC Corp. Of course not.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 29, 2011
    [Salesforce.com] 3 Reasons I’m not at Dreamforce
    If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Lead Generation | Not at Dreamforce. I’m not at Dreamforce. I was invited multiple times by Marketo , Silverpop and Act-On, as well as fellow B2B demand generation experts – but I’m not there. Just not me.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 14, 2013
    [Salesforce.com] Where CRM and Content Marketing Collide
    Recently, that was all turned upside down as more web marketers started to realize that they could benefit from the sophisticated monitoring and tracking tools found in CRMs like Oracle or Salesforce.com. Customer Relationship Management (CRM) tools have traditionally worked in favor of salespeople. The Marriage of CRM and Content Marketing.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 24, 2013
    [Salesforce.com] 3 Key Behaviors that Guarantee a Great Customer Service Team
    Use the in-CRM chat systems, such as Chatter for salesforce.com or Activity Feed for Dynamics CRM, to keep everyone in the loop about customer issues. If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. Value Your Team.
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Salesforce.com] 8 Salesforce Buys Boost Analytics, Machine Learning Portfolio – InformationWeek
    Online CRM and enterprise applications provider Salesforce.com has been snapping up different companies, small and large, in a series of. SaaS-based enterprise application and CRM giant Salesforce has accelerated its acquisition pace recently, snapping up eight companies, large and small, over the past several months. Marketing Technology
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Salesforce.com] Salesforce and Workday Are Good Investments
    Salesforce.com (NYSE:CRM) is one of those leading companies providing cloud computing solutions. Opentopic blog >> opentopic.com Several companies are migrating to the cloud platform. It has a strong product portfolio with over 100,000 customers and offers cloud-enabled CRM (Customer Relationship Management) solutions.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Salesforce.com] Salesforce and Workday Are Good Investments
    Salesforce.com (NYSE:CRM) is one of those leading companies providing cloud computing solutions. Opentopic blog >> opentopic.com Several companies are migrating to the cloud platform. It has a strong product portfolio with over 100,000 customers and offers cloud-enabled CRM (Customer Relationship Management) solutions.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] Top 5 Benefits of Marketing Automation for B2B Companies
    Opentopic blog >> salesforce.com When it comes to marketing, B2Bs face unique challenges. What methods do you use to grow your customer base? What about developing those critical customer relationships? What about budget, and headcount? One solution to these and other problems, is marketing automation. Marketing ROI Cmo marketing ro
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Salesforce.com] Put Your Ad Spend Where Your Audience Is
    Opentopic blog >> salesforce.com You may have heard the phrase “put your money where your mouth is”, meaning back up what you say with action. The same is true in advertising in the sense that you should put your ad spend where your audience spends time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Salesforce.com] The Domino Effect of Training Sales Managers
    Opentopic blog >> salesforce.com Imagine you must knock down 10 dominoes. What is the most efficient way to do that? Most people would go straight to the obvious solution: Line up the dominoes one behind the other, knock over the first one, and allow physics to handle the rest. I don’t know anyone who would choose to line them up.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Salesforce.com] Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness
    Salesforce.com is releasing an update to its Pardot marketing automation software, which is designed to give marketers a more detailed yet easier visual view of how various aspects of a campaign are performing. Salesforce describes the new Engagement Studio. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Salesforce.com] Want to Speak at Dreamforce?
    Opentopic blog >> salesforce.com Dreamforce 2016 Call for Speakers is open — Do you think you have what it takes to be selected? With Dreamforce rapidly approaching, we launched our Call for Speakers a few weeks ago and the response has been incredible. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 2, 2016
    [Salesforce.com] Salesforce to Buy Demandware for $2.8 Billion
    Opentopic blog >> wsj.com Salesforce.com Inc. agreed to buy Demandware Inc. for $2.8 billion, adding e-commerce to its portfolio of online sales and marketing services. The deal is Salesforce’s largest acquisition to date. Marketing ROI Cmo undefined marketing roi
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 3, 2009
    [Salesforce.com] Youcalc: On-Demand Analytics Without Stored Data
    That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. Connections for standard sources such as Salesforce.com are very simple since they’re prebuilt: users just enter their log-in credentials and the system does the rest.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Salesforce.com] Four Signs That You May Need Marketing Automation Help
    How do we take marketing automation to the next level?” “How do we integrate revenue performance management and marketing metrics into our processes?” “Why are we getting blacklisted after email campaigns go out?” “Why is that process not working between Marketo and Salesforce.com?” by Kelly Waffle I recently finished a book on Thomas Edison.
  • B2B LEAD BLOG  |  MONDAY, JUNE 18, 2012
    [Salesforce.com] Hitting the Nurture Campaign Sweet Spot
    event attendees, customers of salesforce.com, etc.). In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. See the Eloqua graphic below. But where to start? Just some of the ways we target here at ReachForce are by: Geography. Industry.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 17, 2009
    [Salesforce.com] Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special
    week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems. How many business cards do you have laying around in one of the current states? 1. On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5.
  • B2BBLOGGERS  |  FRIDAY, MAY 21, 2010
    [Salesforce.com] What Tools and Management Systems Work Best for B2B Lead Generation
    Sales Management Systems Salesforce.com is a sales management system many companies rely on. From whitepapers to email campaigns to educational webinars and social media it can become hard to manage. content management system (CMS) is one tool no B2B marketer can go without.  Remember to set up a list of goals, and go from there. 
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 25, 2011
    [Salesforce.com] B2B Data Hygiene: It Pays to Scrub Your Lists
    Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Poor reputation.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Salesforce.com] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
    Here's a question for you: How much does customer experience factor into your marketing strategy ? That’s the increasingly important subset of CXM, something called "Digital Experience Management." In other words, customer experience is way more than just a friendly voice on the phone. But how do you "be" the customer when you're, well, not?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Salesforce.com] Micro Persuasion: Turn Gmail Into Your Personal Nerve Center
    We are now developing an open source "business application platform" (think salesforce.com). Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « NBA Launches Social Network | Main. Data Shows English Blogosphere Has Peaked » Sunday, February 25, 2007. TrackBack. å¹¾å??æ´»ç?¨Gmailç??æ?¹æ³?ã??
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Salesforce.com] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    By way of example, you can read HubSpot co-founder Dharmesh Shah’s latest thoughts on business and technology by visiting onstartups.com or read our CMO Mike Volpe’s thoughts on sales and marketing alignment via a guest blog with Salesforce.com. public relations can be a critical ingredient in your marketing mix. Snooze. Opening a new office?
  • HUBSPOT  |  FRIDAY, FEBRUARY 24, 2012
    [Salesforce.com] The Inbound Way to Do Trade Show Marketing
    For example, this is what HubSpot did at Salesforce.com's Dreamforce trade show: 5. Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2009
    [Salesforce.com] B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
    Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 17, 2009
    [Salesforce.com] Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging
    They pull data from external lists and can execute actions including: send a message (email, voice mail, print, fax, post cards, mobile text); update Salesforce.com (create a task, send an email through Salesforce.com, update Salesforce.com bounce history); or get a record count. Now is a good time to remedy that.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 20, 2009
    [Salesforce.com] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
    Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself. Registration is no longer required.)
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, MARCH 20, 2011
    [Salesforce.com] FREE 3/24 Webinar: Sales 2.0 Tools To Sell By
    Jigsaw Fusion - Contact Data and more ConnectAndSell - Power Dialing a whole day's production into ONE Hour Skype - Group Chat within our company HubSpot - Our Inbound Leads, Blog and Analytics Salesforce.com - Modified for performance, not just data Google Alerts - Cheap Man's tool for trigger events. tools.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Salesforce.com] The 7 Slides You Need for an Epic Monthly Marketing Report
    HubSpot customers can get this data from a CRM like Salesforce.com when it's integrated with HubSpot.). Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? But today, there's no need to struggle. Note the word "results." Visits by Source.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Salesforce.com] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems. These are exciting times in the world of analytical systems. Quantivo is part of this latest technical flowering.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 22, 2011
    [Salesforce.com] HubSpot Spreads Its Wings
    Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). Both events mark a continued expansion of their product. Acquisitions, on the other hand, can be strategically decisive.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Salesforce.com] Oracle Real-Time Decisions Empowers Business Users
    The system has a couple of dozen major installations and more smaller clients. _ *True believers might argue that Software as a Service upends this rule by making integration very simple. I’ll grant that SaaS makes it easier to add new components on top of a standard platform such as Salesforce.com ’s Force.com. appear at a dizzying pace.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 8, 2009
    [Salesforce.com] Company-Level Data in Demand Generation Systems
    But the wrinkle here is that most CRM systems in general, and Salesforce.com in particular, also have separate company and individual levels. Basically, it is new individuals, which correspond to “lead” records in Salesforce.com, and attributes for existing individuals, which may relate to either CRM “leads” or “contacts”.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 25, 2009
    [Salesforce.com] First Look: Genius.com Adds Nurturing Campaigns to MarketingGenius
    The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Salesforce.com] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Combining these provides interesting insights into who competes with whom and what they're likely to do next. Coincidence? Yeah, probably.
  • HUBSPOT  |  MONDAY, SEPTEMBER 17, 2012
    [Salesforce.com] Will Marketing Technology Look Like iOS Someday?
    Well, take a look at Salesforce.com's AppExchange. The marketing technology landscape is incredibly vibrant these days. And by "vibrant," I mean something like the Wild West: thousands of pioneers valiantly chasing the future into new and uncharted territory. what do I do with all this?". Consolidation vs. Diversification. Maybe. Neither?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 18, 2007
    [Salesforce.com] Manticore Offers A Lower Cost Alternative For Online Lead Generation
    Both products integrate with salesforce.com (and Eloqua with several others). and link these to profiles in salesforce.com. I’m glad to know about Manticore because people do occasionally ask about this sort of system and balk at the cost of Eloqua and even-more-expensive Vtrenz (just purchased by Silverpop ; see last week's post ).
  • AMPLIFINITY  |  FRIDAY, JULY 3, 2015
    [Salesforce.com] 6 referral-selling killers
    Originally published on June 29, on Salesforce.com/blog. Brad had a “problem.” He had more referrals than he could handle. (Is there really such a thing?) Using a homegrown program, he’d booked more business in one quarter than in the entire previous year. Right now my staff and I need a breather.” Referrals Don’t Manage Themselves. Really?
  • WEBMARKETCENTRAL  |  MONDAY, SEPTEMBER 21, 2009
    [Salesforce.com] Genoo Aims to Shake Up Marketing Automation Space
    The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Salesforce.com] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
    Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Inc 5000 Pisello Alinean Eloqua
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [Salesforce.com] Klout Founder says Lithium deal will propel new development
    Additional revenue began coming in from the nearly 3,000 API partners including Salesforce.com, The Huffington Post, and Hootsuite. The genesis of Klout circa 2008. Yesterday Lithium announced it had acquired Klout for nearly $200 mm in cash and stock, closing the door on the “start-up” chapter of Klout’s six-year history.
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, JUNE 18, 2010
    [Salesforce.com] Is the In-House B2B Marketing Department Going Away?
    My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. One of the interesting topics that came up was outsourcing. It seems as if the marketing function has only recently caught on to this trend in a major way, though.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2011
    [Salesforce.com] Fabulicious Workbook Helps Assess CRM Integration Features of Marketing Automation Systems
    Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more. CRM integration is a fundamental feature of marketing automation. Sadly, most marketers pay little attention to these nuances until they've already selected a product. the topic.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 21, 2009
    [Salesforce.com] Jesubi Doubles Sales Prospecting Efficiency
    The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Automated synchronization is available for Salesforce.com using their standard APIs.
  • ACQUIRING MINDS  |  WEDNESDAY, DECEMBER 10, 2008
    [Salesforce.com] The Evolution of Email for Lead Generation
    Salesforce.com , a CRM tool and other lead generation suites such as Vtrenz , Aprimo and Marketo also crack the top 20 list. According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. For example most suites include both email and web analytics modules. medi
  • SMASHMOUTH MARKETING  |  MONDAY, JUNE 28, 2010
    [Salesforce.com] 5 Thoughts About Sales 2.0 Conference Opening Remarks
    Conference lead off speaker was Polly Sumner of Salesforce.com. This morning's Sales 2.0 Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working. It Gerhard Gschwandtner , the conference host,captures it with a question to Polly, "so it's about a mindset?" How they will use it.
  • SMASHMOUTH MARKETING  |  THURSDAY, JUNE 17, 2010
    [Salesforce.com] ActiveConversion Product Review: Demand Gen Intelligence
    They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. This can also include lead score.
  • SMASHMOUTH MARKETING  |  FRIDAY, DECEMBER 5, 2008
    [Salesforce.com] Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy
    For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food. Not adapting will mean failure. When everyone else cuts back, play offense! Marketing must have a compelling offer.
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 1, 2008
    [Salesforce.com] Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy
    For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food. Not adapting will mean failure. When everyone else cuts back, play offense! Marketing must have a compelling offer.
  • OPENTOPIC  |  FRIDAY, OCTOBER 7, 2016
    [Salesforce.com] Artificial Intelligence Software Is Booming. But Why Now?
    to its products. Its system, called Einstein, promises to provide insights into what. The post Artificial Intelligence Software Is Booming. But Why Now? appeared first on Opentopic. Brands & Marketers
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 30, 2009
    [Salesforce.com] Hubspot Offers Small Business Marketers a Big Bundle of Features
    The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 13, 2011
    [Salesforce.com] Is it Still a Revolution if it Comes with Instructions?
    In this case, it’s Radian6, recently sucked up by Salesforce.com.  A quick trip to the book’s website   reveals a very, very concerted effort to sell speaking engagements and consulting.  So whatever value may lie in its pages, it’s wise to view this book through the skeptical lens of a content marketer. Oh, crap, you did. Yup, did that too.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 4, 2010
    [Salesforce.com] Marc Benioff vs. Zack Morris?
    5/4/10 – John McCormick Watching all the buzz around Salesforce.com’s newest app “Chatter”, and Marc Benioff leading the charge in a jump from “Cloud 1” to “Cloud 2”, it got me thinking of all the technological change that has occurred in sales over the last few years. Remember when Zack Morris was ordering pizzas in [.]. Prospecting Sales 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 30, 2010
    [Salesforce.com] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
    Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Of course, the really big question is whether Salesforce.com will make a similar move. Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse knows that, of course.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 31, 2010
    [Salesforce.com] Aprimo Marketing Studio Supports Sophisticated Business Marketers
    Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Salespeole working with Salesforce.com can see a list of their leads with priority ratings. You know who you are. took a look at the actual product last week. Project management is especially powerful.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Salesforce.com] Inside Sales Is The New Outside Sales
    Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” Inside Sales is “remote selling” or the “virtual salesperson” who interacts professionally from a remote location. versus 0.5% Sales
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Salesforce.com] Inside Sales Is The New Outside Sales
    Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” Marc Benioff started salesforce.com with Inside Sales during the First 6 Years – (AP Photo/Ben Margot, File). versus 0.5% Related articles.
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [Salesforce.com] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    Buzz Marketing for Technology , April 6, 2010 When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. 
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Salesforce.com] What Are You Thankful For?
    John Eaton, Sales. I’m thankful for two things this year: Twitter Prospector and the Act-On Hot Prospects Tab in Salesforce.com. You asking me? I’m grateful not to be a turkey (although this one is quite stylish…). Phil Bosley, Sales. Thankful for the Boston Red Sox. Oh yeah, my family and health too. Tiffany Gonzalez, A/P Specialist.
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