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  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 13, 2012
    [Salesforce.com] ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On
    CoreMotives (purchased last March by Silverpop ) has a similar architecture within the Microsoft Dynamics world and Predictive Response (which I haven’t looked at in detail) is a similar add-on to Salesforce.com. Sounds like the idea has legs. The product has matured as well. This is comparable to standard marketing automation products.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 21, 2011
    [Salesforce.com] Content is King in B2B Marketing, but Customers are the Power Behind the Throne
    ” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Most marketers, especially those in B2B, understand the importance of customer relationship management. ” This is a topic that, in my opinion, never gets old. Explain. This is easy.
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 1, 2011
    [Salesforce.com] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day. Late to get started. Have already given up.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Salesforce.com] Inside Sales Is The New Outside Sales
    Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” Inside Sales is “remote selling” or the “virtual salesperson” who interacts professionally from a remote location. versus 0.5% Sales
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Salesforce.com] Inside Sales Is The New Outside Sales
    Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” Marc Benioff started salesforce.com with Inside Sales during the First 6 Years – (AP Photo/Ben Margot, File). versus 0.5% Related articles.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Salesforce.com] Oracle Real-Time Decisions Empowers Business Users
    The system has a couple of dozen major installations and more smaller clients. _ *True believers might argue that Software as a Service upends this rule by making integration very simple. I’ll grant that SaaS makes it easier to add new components on top of a standard platform such as Salesforce.com ’s Force.com. appear at a dizzying pace.
  • THE POINT  |  MONDAY, APRIL 18, 2011
    [Salesforce.com] Animoto: Easy, Cost-Effective Video Content to Go
    At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. Good video content engages customers and prospects like no white paper or webinar can. Enter Animoto.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Salesforce.com] 10 BtoB Marketers Predictions for 2010
    Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Enjoy! Its time next year to embrace it!
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Salesforce.com] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
    Here's a question for you: How much does customer experience factor into your marketing strategy ? That’s the increasingly important subset of CXM, something called "Digital Experience Management." In other words, customer experience is way more than just a friendly voice on the phone. But how do you "be" the customer when you're, well, not?
  • HUBSPOT  |  MONDAY, SEPTEMBER 17, 2012
    [Salesforce.com] Will Marketing Technology Look Like iOS Someday?
    Well, take a look at Salesforce.com's AppExchange. The marketing technology landscape is incredibly vibrant these days. And by "vibrant," I mean something like the Wild West: thousands of pioneers valiantly chasing the future into new and uncharted territory. what do I do with all this?". Consolidation vs. Diversification. Maybe. Neither?
  • HUBSPOT  |  THURSDAY, MARCH 17, 2011
    [Salesforce.com] How to Set Social Media Marketing Goals
    Customer Happiness (Customer Support): your support tracking tool - we use our CRM, Salesforce.com. With social media being the hottest topic on the marketing block these days, companies are finally jumping into this hugely valuable channel. But before you jump in, I want you to pause and ask yourself: why are you doing it? Leads: HubSpot.
  • B2B MARKETING MENTOR  |  MONDAY, FEBRUARY 6, 2012
    [Salesforce.com] 5 Social Media Strategies for B2B Sales Success
    In an interview with Brian Solis, Marcel LeBrun of Radian6 (now part of Salesforce.com) talks about how recent technology has mechanized the relationship between customer and company. Marketing Sherpa released a report in January showing that the average B2B deal size is on the decline. Social media may be part of the answer.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Salesforce.com] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
    Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Inc 5000 Pisello Alinean Eloqua
  • HUBSPOT  |  FRIDAY, FEBRUARY 24, 2012
    [Salesforce.com] The Inbound Way to Do Trade Show Marketing
    For example, this is what HubSpot did at Salesforce.com's Dreamforce trade show: 5. Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 23, 2010
    [Salesforce.com] 3 Great Twitter Apps for Content Marketers
    CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Today’s post was written by Louise Baker, freelance blogger and journalist. CoTweet. HootSuite.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 15, 2013
    [Salesforce.com] How to Appeal to Buyer’s Caution
    Strong customer success marketing, such as you’ll find from salesforce.com , can show your prospects that everyone else is “already in the know.” Buyers can – and will – learn about your products online. As An appeal to buyers’ caution can paint you in an empathetic light, and build your buyers’ trust in you.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 17, 2013
    [Salesforce.com] Marketing and Sales Should Work Together to Define How Leads Get Scored and Routed
    Marketing automation tools can also integrate with CRM systems like Salesforce.com and assign leads to the correct rep’s queue. How do you measure the success of your lead generation campaigns? The answer matters, because how you define success impacts how you plan your campaigns. Define What Leads Qualify to Go to Sales.
  • B2BBLOGGERS  |  FRIDAY, MAY 21, 2010
    [Salesforce.com] What Tools and Management Systems Work Best for B2B Lead Generation
    Sales Management Systems Salesforce.com is a sales management system many companies rely on. From whitepapers to email campaigns to educational webinars and social media it can become hard to manage. content management system (CMS) is one tool no B2B marketer can go without.  Remember to set up a list of goals, and go from there. 
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Salesforce.com] Measure Your Content Marketing ROI with Call Tracking
    The lead should be tracked through the sales process to see if it eventually turns into revenue. (If you aren’t doing this already, a marketing automation tool like Marketo or Eloqua integrated with a CRM system like Salesforce.com can help you get started.). Businesses today continue to spend more on content marketing. CEOs care about money.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 4, 2010
    [Salesforce.com] B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
    Traditional CRM programs like Salesforce.com, SalesLogix, ACT, Goldmine, Maximizer and others focus on the sales person entering and managing his own data and pushing it “up” to management. We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them.
  • VIEWPOINT  |  THURSDAY, AUGUST 30, 2012
    [Salesforce.com] PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
    He helped build Salesforce.com with an outbound marketing perspective into the mid-market. My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. There are all these things we’ve got to do.’
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Salesforce.com] 10 BtoB Marketers Predictions for 2010
    Businesses will demand Intelligence not Social Media - Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed - we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Enjoy! Its time next year to embrace it!
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Salesforce.com] The 7 Slides You Need for an Epic Monthly Marketing Report
    HubSpot customers can get this data from a CRM like Salesforce.com when it's integrated with HubSpot.). Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? But today, there's no need to struggle. Note the word "results." Visits by Source.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Salesforce.com] Is Your Sales & Marketing Team Ready for a CRM?
    Of if you're a Salesforce.com customer, get your free inbound marketing assessment to see how to convert more leads into customers. As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it! What is a CRM? and Highrise. What are the Benefits of a CRM? All of that sounds great, right?
  • B2B MARKETING MENTOR  |  TUESDAY, SEPTEMBER 3, 2013
    [Salesforce.com] Where Should Marketo Go From Here?
    Recent acquisitions have changed the face of the industry, including ExactTarget’s purchase of Pardot , Salesforce.com’s recent purchase of ExactTarget , Microsoft’s purchase of MarketingPilot , Adobe’s purchase of Neolane and Oracle’s purchase of Eloqua , which many consider to be Marketo’s biggest competitor.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [Salesforce.com] What REALLY Matters in a Website Redesign
    The popular cloud software company, Salesforce.com, did an excellent job creating separate looks for their home page , Cloud Blog , and interior content pages. 2. Do you run for the hills when it's time to bust out the wireframes and discuss redesigning your website? It's okay, not everyone was born to be a designer. Pick your color scheme.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Salesforce.com] ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
    have been thinking a lot about the growing social dimension in business and marketing as my organization has been getting ready for salesforce.com’s Dreamforce 2011 event, which kicks off on August 30 th at the Moscone Center in San Francisco. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs). Has your company?”.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Salesforce.com] Top 6 Marketing Measurement Technologies
    Customer Relationship Management (CRM): Just over half (52%) of marketers are using CRM solutions such as Salesforce.com , to deliver insights on sales conversions. As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. General
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Salesforce.com] The Revenue Performance Management Bandwagon
    Salesforce.com created the cloud computing category.  by Brian Kardon | Tweet this. Following is a post from our internal blog.  We thought the world might like to read it as well.  All part of our commitment to transparency. M. A. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.&#. Imitation is easy. 
  • B2BBLOGGERS  |  TUESDAY, NOVEMBER 9, 2010
    [Salesforce.com] Tapping Social Networks for Business: Interview with @ClaraShih.
    After all, Shih created Faceconnector , an application that pulls Facebook profile information into Salesforce.com’s CRM application. She also wrote The Facebook Era , which is chock full of insights on how to use social networks for business purposes. Clara recently released a second edition of this bestselling book. Or Does It? 5.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Salesforce.com] Our 5 Favorite Marketing Automation UIs
    ExactTarget Marketing Cloud by Salesforce.com. Marketers are tinkerers by nature, whether they’re testing 30 different colors for a call-to-action button or 10 different filters to segment targets for an email campaign. And marketing automation software offers them plenty to tinker with. HubSpot. Adobe Marketing Cloud. Eloqua. Salesfusion.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Salesforce.com] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems. These are exciting times in the world of analytical systems. Quantivo is part of this latest technical flowering.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 22, 2011
    [Salesforce.com] HubSpot Spreads Its Wings
    Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). Both events mark a continued expansion of their product. Acquisitions, on the other hand, can be strategically decisive.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Salesforce.com] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Combining these provides interesting insights into who competes with whom and what they're likely to do next. Coincidence? Yeah, probably.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 26, 2013
    [Salesforce.com] 5 Reasons Australian Marketers Should Check Out CeBIT in Sydney
    PS: You can register for a free Exhibition ticket through Salesforce.com (a saving of $99). Author: Lisa Handley CeBIT has changed! Today, CeBIT is a three-day crash course in everything you need to understand about the new wave of digital transformation. Here are five things that we’re excited about! 1. Reaching the Connected Customer.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 13, 2011
    [Salesforce.com] Is it Still a Revolution if it Comes with Instructions?
    In this case, it’s Radian6, recently sucked up by Salesforce.com.  A quick trip to the book’s website   reveals a very, very concerted effort to sell speaking engagements and consulting.  So whatever value may lie in its pages, it’s wise to view this book through the skeptical lens of a content marketer. Oh, crap, you did. Yup, did that too.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 12, 2011
    [Salesforce.com] Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange
    Think of it this way: what would Dreamforce be like if Salesforce.com just threw one ad up on their site, and that was the last you heard of it until the Moscone Center opened its doors? by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! Happy Xchanging!
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Salesforce.com] Marketo’s Greatest Blog Hits of 2011
    The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. What you won’t see are song titles scrolling across your screen as with the classic TV commercials enticing you to order. Cheers!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Salesforce.com] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    To exemplify what it means to be a social enterprise, Andy shows us the Salesforce.com video about Burberry where CEO Angela Ahrendts states “if becoming a social enterprise is not in your business model, I am not sure where you will be in the next 5 years”. by Dayna Rothman What a packed day here at the Marketo User Summit! Awesome.
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [Salesforce.com] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    Buzz Marketing for Technology , April 6, 2010 When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. 
  • VOLACCI  |  FRIDAY, JUNE 28, 2013
    [Salesforce.com] Drip Marketing Campaigns vs Lead Nurturing Campaigns
    What you cannot see is if the reminder email was opened, a lead score was applied and they were synced in Volacci''s installation of SalesForce.com. . The purpose of inbound marketing is to build a relationship of trust and authority with a company''s prospects through engagement. What Are Drip Marketing Campaigns? Sync with SalesForce.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2009
    [Salesforce.com] Marketing Features in Salesforce Summer 09
    There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. Other new features include: Auto-response email and updates are now available in Salesforce.com, which means you can set up automated emails & field updates based on campaign member behavior and attributes using workflow rules.
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Salesforce.com] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
    For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it.
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Salesforce.com] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    An Admin’s Take on Salesforce.com Spring ’14 [Review]. Chances are if you’re reading this blog, you’re in charge of leads for your company. If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. Outbound marketing – What is that, you ask? Sales – Make sure you sign up for alerts!
  • CMO ESSENTIALS  |  TUESDAY, SEPTEMBER 22, 2015
    [Salesforce.com] Dreamforce 2015: Focus on Insight-Driven Customer Success
    I spent last week at Salesforce.com’s annual user conference: Dreamforce. Similar to years past, the event was massive. Its 150,000 registrants (end-users, technology and service providers, as well as analysts like myself) took over downtown San Francisco. As anticipated, Salesforce used the event to announce numerous new capabilities: 1.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Salesforce.com] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
    He comments, “Salesforce.com is a good example. Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. Magazine, Multi-Housing News and Hospitality Design. ” Convergence: Technology, CRM & Social Media.
  • HUBSPOT  |  FRIDAY, APRIL 30, 2010
    [Salesforce.com] LinkedIn Adds the Ability to Follow Companies
    This beats out Salesforce.com with 86 followers and 4000+ employees. With over 65 million professionals using their network, LinkedIn doesn't often get the buzz that Twitter and Facebook commands. However, a new tool introduced today gives LinkedIn members the ability to follow companies. It is extremely simple to follow a company.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Salesforce.com] Online Marketing News in 2009: The Year’s Hottest Events
    Salesforce.com announces Chatter, social computing for enterprise companies. Tags: Modern B2B Marketing Bing Facebook Google LinkedIn marketing automation marketing news online marketing news Salesforce.com search marketing news Technorati Twitter Yahoo YouTube Here is our 2009 year in review.  December 2009 Online Marketing News.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Salesforce.com] Setting Your Social Media Strategy – Part 1
    Jamie Grennay, Salesforce.com’s senior director of social media, and Kira Wampler , the former group marketing manager of online engagement at Intuit, walked us through their tips for building a social media marketing strategy. by Andrew Spoeth Where is my company really at with social media ? Stage 2 – Experimental. Stage 3 – Operational.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Salesforce.com] Give Us Freedom! Lessons for Corporate America
    Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our loss of independence is not only from government. We see this change playing out today.
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    [Salesforce.com] 'What is?' - 5 Need To Knows For Marketing Superstars
    SAP , Oracle and Salesforce.com are some the most commonly known CRM systems. I hear questions that begin with 'what is?' quite often during my consulting calls. Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. This article is intended to define 5 critical 'what is?'
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 2, 2011
    [Salesforce.com] Your New Inside Sales Hires Should Be Producing Leads In 5 Days.
    Wed-Thurs: Introduction to skill-set, methodology, client technology, Salesforce.com. I’m very proud of the training program we have here at AG for new reps. We have our BDR’s (assuming you don’t miss any days due to record snow falls) up and running within 5 business days. Here they are. 1. You may say.”our
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 6, 2010
    [Salesforce.com] QlikView's New Release Focuses on Enterprise Deployment
    I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. But it remains my personal go-to tool for data analysis and I do keep an eye on it. Here’s what’s up. Business is good. But more big enterprises are signing on as well.
  • TONY ZAMBITO  |  MONDAY, FEBRUARY 22, 2010
    [Salesforce.com] Buyer Persona 2.0 – Part 7 – Buyer Personas Segmentation
       Many sales teams today start their day by turning on such applications as Salesforce.com while marketing teams perhaps dig deep into report generators from CRM and Data Mining applications.   Where buyer personas fit in the scheme of segmentation has been a source of confusion since the early days of design personas.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Salesforce.com] 8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]
    There's also Salesforce.com and Force.com. Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Phil is the author of The Age of the Platform , The New Small , Why New Systems Fail , and The Next Wave of Technologies. How to compete against an entrenched platform.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 26, 2014
    [Salesforce.com] Ifbyphone’s Top 14 Blogs of 2014
    Mind the Gap: Lead Capture and Tracking Using Gravity Forms for Salesforce.com For marketers, data capture is everything. Like any good team, every year (and every month, and every week…) we analyze our content to see what is performing best so we can give our audience more of what they want. What do you think? Did we get it right?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Salesforce.com] Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
    For an event like Dreamforce, we’ll split create various messages for Bay Area local prospects, Marketo customers that use Salesforce, previous attendees of a salesforce.com sponsored event, those that have indicated they will attend Dreamforce (via social media or through a contest we’ve run), and the remainder of our database.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Salesforce.com] The C-Word and Higher Education Marketing
    My ears first perked up when listening to a talk from the admissions team at Wayne State University at Salesforce.com’s non-profit track at the Dreamforce event. The At each event in in the last two years, it has been increasingly difficult to avoid the “C-word.” Universities Focusing on Impact and Outcomes.
  • EB2BLEADS  |  MONDAY, SEPTEMBER 12, 2011
    [Salesforce.com] Salesforce Partners & Users Working With HubSpot Partners
    Responding To A Lead – By setting up the right protocols, lead that comes into a Salesforce.com account from HubSpot, are designated to member of the sales team who can respond within one hour of notification. They say that a system is only as strong as its weakest link. HubSpot And SalesForce Closed Loop Integration.
  • B2B MARKETING CONFIDENTIAL  |  MONDAY, OCTOBER 27, 2008
    [Salesforce.com] Channel Management Solutions Landscape 1
    This is certainly the salesforce.com vision. Salesforce.com. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. There are many different flavors and functions of Channel Management. MarketBridge.
  • MARKETING GENIUS BLOG  |  TUESDAY, JULY 21, 2009
    [Salesforce.com] Are You Ready for Marketing Automation?
    Salesforce.com). So you have heard that Marketing Automation is going to turbocharge your revenues? Often that’s true. But for some organizations it may be too early to invest in Marketing Automation. Let’s first define Marketing Automation. Here’s a few questions you should ask to act as a guide. What’s the Buying Process?
  • TOM PISELLO  |  THURSDAY, OCTOBER 7, 2010
    [Salesforce.com] Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
    Costs are being cut with as-a-service applications such as Salesforce.com. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. So will this budget season prove to be scarier than most? Do White Papers Still Engage?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 2, 2011
    [Salesforce.com] 5 Tips to Make Sales and Marketing Live Happily Ever After
    The presentation featured HubSpot's Business Systems Manager Leah Norris (who represented the marketing side) and Nancy Kamerer, account executive and former senior director of sales development at Salesforce.com, who represented the sales side. This is a guest blog post written by David Kirkpatrick. Why "SMarketing"? Connect with HubSpot
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [Salesforce.com] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    With over 15 years of experience in various sales, executive and training roles John has established himself as a prominent trainer and consultant for companies like Salesforce.com, HP, NCR and many others around the world. Through this sales intelligence platform, I am able to see all of the connections  I have in the organization.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2011
    [Salesforce.com] How to Make an (R)VIP Appearance at Dreamforce
    Earlier this year Salesforce.com invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why Salesforce.com made that investment. 10 Info-Packed Sessions. 1. Is social media your passion? See Dan on Wednesday, August 31, from 3:30 - 4:30 PM. smsci. 4. KillingIt. 5.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [Salesforce.com] 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)
    CRM tools:   An example of these are Oracle ‘ s and Salesforce.com’s mobile apps.  Iphone Apps for B2B Marketing. Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new  iPad can be useful for B2B marketers.  Blogging:   Right now I have Typepad and Wordpress apps on my iPhone. 
  • MODERN B2B MARKETING  |  MONDAY, MARCH 8, 2010
    [Salesforce.com] Sales 2.0: Sell Faster, Better, and Smarter
    Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". InboundMarketer : Brett Queener, SVP Products at Salesforce.com giving a demo on chatter (See it here: [link] pic: [link]. The Sales 2.0
  • HUBSPOT  |  THURSDAY, APRIL 29, 2010
    [Salesforce.com] Calculating How Much Website Traffic You Need to Hit Your Monthly Revenue Goals
    If your organization doesn't have a handle on it, I'd recommend starting a free trial of salesforce.com. A little while ago, I published a free worksheet which helps marketers devise an inbound marketing strategy to support their revenue generation goals. bunch of prospects, customers and partners have started using it. Connect with HubSpot
  • FATHOM  |  SUNDAY, NOVEMBER 10, 2013
    [Salesforce.com] Defining Lead Status Classifications
    Listed below are the standard industry definitions we use to classify our leads in salesforce.com. None of this is rocket science, but it helps to see the simple definitions in one place. Marketing Qualified Lead (MQL)  – This is the classification of a “soft” lead. They will be added to Salesforce as a lead in general ownership.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Salesforce.com] 5 Actionable Skills to Improve Inbound Marketing Innovation
    Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet. This is a guest blog post written by Jamie Turner, founder of the 60 Second Marketer. As you know, innovation is the fuel that drives any successful company. Questioning.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [Salesforce.com] 2 Mistakes that Cause Content Syndication to Fail
    Top Posts 26 Must-Have Negative Keywords for B2B PPC Campaigns 7 Mistakes To Avoid In Your Next Webinar Invitation Salesforce.com Webinar Invitation Gets It Right The First (Almost) Clickable Direct Mail Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best Subscribe Email Click Here to receive a monthly summary of new posts via email.
  • HUBSPOT  |  WEDNESDAY, MAY 12, 2010
    [Salesforce.com] Use Competitor's Reputation to Differentiate and Boost Search Ranking
    The brilliance of this seemingly unbelievable practice was revealed by Polly Sumner, Chief Adoption Officer at salesforce.com. 1. Conventional wisdom taught us to promote our products as much as possible. Do you know that frequent mentions of your competitors can actually help you rank higher on Google? Keep the description short.
  • SOCIAL MEDIA B2B  |  MONDAY, AUGUST 2, 2010
    [Salesforce.com] Enabling B2B Social Selling with Social CRM
    These days any conversation about CRM probably leads to the mentioning of social CRM. Throughout the past two years, there has been much healthy debate about what social CRM is, how it’s being deployed throughout the enterprise and what makes CRM a social thing. The definitions line up along the varying uses of this versatile platform. Customer 2.0
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2011
    [Salesforce.com] 8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia
    Part of that statement motivated me to partner with Salesforce.com and Google on this deal as they are asteroids that could blow up our spaceship or could accelerate it if we can hitch a ride. Yesterday we shared some exciting news, announcing our Series D investors. These lessons apply to any business striving for excellence. ” 5.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2009
    [Salesforce.com] Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
    This can be via reviews on third-party sites (such as the salesforce.com AppExchange ), the responses people make to queries on LinkedIn groups of Twitter , the posts customers and prospects share on your own community, or a variety of other ways customers can interact with other prospects. Social media can increase your awareness.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Salesforce.com] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
    Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. There are three parts to this article. Hope you enjoy it. As you SEO, so shall ye reap.
  • HUBSPOT  |  MONDAY, MAY 10, 2010
    [Salesforce.com] Rules of Thumb For Managing Your Sales Team
    Rule of Three (Plus) Polly Sumner , Chief Adoption Officer at salesforce.com , advised against competitions between any two sales reps. Have you ever had sales superstars that don't abide by company rules? Or wonder how to foster healthy competitions between your sales reps? Thus arises the Rule of Three. Photo Credit: lucianvenutian.
  • HUBSPOT  |  THURSDAY, JUNE 24, 2010
    [Salesforce.com] 7 Ways To Become A Leading-Edge Marketer
    Try browsing a small business app store (such as Google App Marketplace , GetApp.com , Salesforce.com AppExchange , etc) sponsored by a company whose applications you already use, taking advantage of customer ratings and comments to help you get to a manageable short list. Is marketing core to your company, or is it window dressing?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Salesforce.com] Optimizing Trial Conversion Rates With Lead Nurturing
    Most products offer such an interface, including Marketo and Salesforce.com. We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. For many of them, product trials are an important lead generation tactic. Lead Nurturing for Trials. Duration of the trial.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2010
    [Salesforce.com] Thought-provoking social media trends
    The Economist is one of my favorite magazines. usually read it cover to cover. So imagine my excitement when I saw their special report his week, Social Networking: A World of Connections. After I read the report, I concluded — to my surprise — that there was really not much new in the report. billion a year in lost productivity.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2011
    [Salesforce.com] Fergus Gloster, Managing Director of EMEA, Discusses Marketo’s Rapid International Expansion and More
    by Phil Fernandez On April 18 th , we announced the appointment of Fergus Gloster, the former SVP of corporate sales and a founding director of salesforce.com’s European operations, as Marketo’s managing director of EMEA. Below is a transcript of the interview. music]. Fergus Gloster]: Thank you very much. Fergus Gloster]: Absolutely.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 1, 2010
    [Salesforce.com] LinkedIn CRM: Using the New LinkedIn Tags to Better Browse Your LinkedIn Connections
    While it will be hard for LinkedIn to compete with SalesForce.com, the recent addition of the Profile Organizer as well as the more recent My Connections (also called Connections Beta) have made it significantly easier for businesses and professionals to organize their social networks on LinkedIn. What methodology do you use? world wide web
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 31, 2010
    [Salesforce.com] Lessons from the CSO Insights 2010 Lead Generation Optimization Study
    Most common including Marketo , Salesforce.com and Genius.com) When asked if they would recommend their LGM vendor to their peers, the number of firms who responded with “Absolutely&# or “Very Likely&# has increased to 66%. Here are five of the key success factors they found. 1. Measure Campaign ROI. Sales and Marketing 2.0.
  • EMEDIA  |  FRIDAY, DECEMBER 11, 2015
    [Salesforce.com] Salesforce
    Salesforce Bulletin Example See all emedia audiences Audience: Marketing and sales managers, and IT managers, with a strong vested interest in the Salesforce.com CRM platform; CRM managers, end users, Marketing/Sales Management Audiences Salesforce Homepage Article
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Salesforce.com] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    These events have featured dozens of break-out companies before they became household names, including Pixar, Google, Salesforce.com, Skype, MySQL, YouTube, Tesla, Facebook and Twitter. AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner. In 2013, ReadyPulse was named a Top Private Company to Watch by AlwaysOn. Press
  • THE ROI GUY  |  THURSDAY, AUGUST 6, 2015
    [Salesforce.com] Going to DreamForce? Get your VIP Tickets for the Smart Selling Tools Lounge
    Alinean Book Dan Sixsmith Dreamforce Frugalnomics Survival Guide nancy nardin Pisello salesforce.com Smart Selling ToolsGet a free signed copy of the latest book from Alinean CEO Tom Pisello - The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More. link].
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Salesforce.com] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    These presentations can be stored just a few clicks away in a library within your CRM such as SalesForce.com. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Salesforce.com] Salesforce.com's CTO on Using a Cloud Platform
    THINK BIG, START SMALL, MOVE FAST: An Inside look at how Salesforce runs it
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Salesforce.com] Dreamforce 2014: Process Is More Important Than Analytics
    photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. The core technology was acquired when Salesforce.com bought EdgeSpring last June. This is no longer a new thought, but few companies have actually done it. Winners will; losers won’t.
  • FATHOM  |  THURSDAY, OCTOBER 2, 2014
    [Salesforce.com] Fathom Poised To Learn, Grow from Dreamforce 2014
    Herrmann,  Vice President  of Leadership Development Elizabeth Lynch, and Certified Salesforce.com Administrator and Developer Leah Hadgis. The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited. We hope to see you there!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Salesforce.com] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    Back to that question of who will buy Bizo’s data business: I wouldn’t be at all surprised to see Salesforce.com take it over, since it would supplement their existing Data.com business and give an advertising-oriented data management platform to balance against Oracle/BlueKai. The Bizo purchase, priced at $175 million , makes perfect sense.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Salesforce.com] 8 Tools Every Great Salesperson Needs
    Salesforce.com, for example, has an app that enables reps to update activities, schedule follow-up calls, create opportunities, and more. But folks in the sales org are often front and center when it comes to making an impact on the job, and having the right tools to overcome obstacles to success are essential. Enjoy. Postwire. Evernote.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Salesforce.com] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 7, 2013
    [Salesforce.com] NICE Buys Causata to Extend Its Customer Experience Management Position
    The idea of NICE expanding to become an all-channel, all-department customer experience vendor immediately raises the question of how they’ll compete with all those other omni-everythings approaching from digital marketing ( Adobe ), B2B CRM ( Salesforce.com ), and general enterprise systems ( Oracle , SAP , IBM ).
  • VOLACCI  |  FRIDAY, JUNE 28, 2013
    [Salesforce.com] Drip Marketing Campaigns vs Lead Nurturing Campaigns
    What you cannot see is if the reminder email was opened, a lead score was applied and they were synced in Volacci''s installation of SalesForce.com. . The purpose of inbound marketing is to build a relationship of trust and authority with a company''s prospects through engagement. What Are Drip Marketing Campaigns? Sync with SalesForce.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 4, 2013
    [Salesforce.com] Declaring Independence from the Traditional On-Premise Call Center
    Be free to integrate your virtual call center with other applications such as Zendesk Salesforce.com, or any other of your business’s applications. Happy Independence Day! The Freedom to Field Calls On Any Phone, Anywhere. Freedom From Expensive Equipment. Freedom to Integrate Your Systems. You’re not a prisoner: you run a business.
  • EB2BLEADS  |  FRIDAY, JUNE 10, 2011
    [Salesforce.com] Lead Generation Marketing Win For Technology Start-up
    Search engine performance was tracked using the platform and its Search Engine Optimization tools, and HubSpot’s lead management tools which were integrated with Salesforce.com, allowed them to tracked referrals and traffic with the integrated marketing analytics. Cilk Arts  is a software company based in the US. what is parallelism.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Salesforce.com] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Salesforce.com] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Salesforce.com] Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM
    Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Tomorrow People will use Workbooks to manage its customer details and interactions. About Tomorrow People. About Workbooks.
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