CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 13, 2012
[Salesforce.com] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
MARKETING ACTION | THURSDAY, JUNE 13, 2013
[Salesforce.com] Catch Guy Kawasaki at the Inside Sales Virtual Summit
Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! The focus of the day is how to grow your revenue. for the.
MODERN B2B MARKETING | MONDAY, DECEMBER 9, 2013
[Salesforce.com] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
am mainly referring to Salesforce.com and NetSuite. 'Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. This move enables an ease of integration across other cloud vendors, and – by my prediction – will lead to a profound change. But now that we’re in the cloud, you can turn on integration like a light switch.
THE EFFECTIVE MARKETER | FRIDAY, JUNE 1, 2012
[Salesforce.com] Getting Started Guide for Marketing Automation
If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem. But let’s say you got approval and have purchased the marketing automation software of your dreams. Now what? Getting Started with Marketing Automation.
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 22, 2010
[Salesforce.com] Real World Social Selling
Social Selling Sales insideview salesforce.com CRM Salesforce Social CRM jigsaw Sales Intelligence twitter facebook linkedin B2B sales productivity social selling b2b sales This is a letter from one of our customers that gives an explanation of this functionality and how he uses it. How do you use InsideView? [.].
ONPATH | FRIDAY, NOVEMBER 19, 2010
[Salesforce.com] Social CRM - How some companies are using it.
After trying out other social CRM tools, Enterasys turned to Salesforce.com’s Chatter. Yesterday we hosted an event titled: Social CRM: What is it? Should I care? Watch the recording here. Our panelists had a candid discussion about the merits of Social CRM. How Real Companies are Going Social and Winning. Search Popularity. Case Study.
MODERN B2B MARKETING | SUNDAY, MAY 1, 2011
[Salesforce.com] 5 Strategies that Fuel the Sales and Marketing Machine
These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The event was, however, subtly different. don’t work in sales.
LOOPFUSE | MONDAY, SEPTEMBER 27, 2010
[Salesforce.com] Webinar: CRM Integration - Exploring the flexibility of options.
Tags: LoopFuse , Salesforce.com Integration This entry was posted on Monday, September 27th, 2010 at 10:06 am and is filed under CRM Integration , Lead Nurturing , Lead Scoring , OneView , Salesforce.com , Webinars.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 8, 2014
[Salesforce.com] 12 Tips for Building and Managing a Bigger Sales Pipeline
Salesforce.com does a great job of this, but may be too much for small businesses. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Why do you need a pipeline in the first place? You need a pipeline that can triage and communicate with these prospects accordingly. for you.
LOOPFUSE | FRIDAY, AUGUST 2, 2013
[Salesforce.com] 5 Ways to Reignite Cold Sales Leads
To add LoopFuse to Salesforce.com, click here. 'It happens to all of us. A hot new lead shows up, does all the right things, scores through the roof, we call and maybe even do a formal sales presentation then nothing. Just crickets… So what should you do to reignite the relationship? Personally invite them to an online event.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 9, 2012
[Salesforce.com] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. Clean interface, easy to use, all the standard marketing automation features. Definitely take a look if you’re in that market for that sort of product. But is it so much easier than the other products I just listed?
CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 14, 2011
[Salesforce.com] ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on
Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that Salesforce.com has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree. What’s missing from the list is CRM integration.
MODERN B2B MARKETING | MONDAY, FEBRUARY 6, 2012
[Salesforce.com] How to Hire an Awesome Inbound Marketing Manager
familiarity with salesforce.com is a plus. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. And it appears we are not alone. But what qualities are key in an inbound or social media expert? thick skin.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 12, 2011
[Salesforce.com] A Busy Day in Marketing Automation Software
Act-On announced Hot Prospects – a Salesforce.com plug-in (similar in concept to an optional product offered by Marketo.) B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. Marketo Launches Spark.
THE POINT | TUESDAY, SEPTEMBER 6, 2011
[Salesforce.com] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. All-hands discovery session yields important insights, priorities.
FEARLESS COMPETITOR | THURSDAY, JULY 14, 2011
[Salesforce.com] Why do some companies prosper – despite a terrible economy?
Salesforce.com. B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery New York Times. “U.S. Worries Grow Over Jobs Wall St. Journal. Those headlines, on the front pages of the New York Times and Wall St. Journal on Saturday, July 9, 2011, talk about. It sounds bleak.
ONPATH | FRIDAY, JANUARY 21, 2011
[Salesforce.com] The Importance of CRM Integration in Marketing Automation
Some sophisticated systems, such as Salesforce.com offer automated mapping, while others require manual mapping. OnPath is a certified partner and reseller of HubSpot , Marketo and Salesforce.com. Article courtesy of Lauren Carlson, CRM Market Analyst with Software Advice. But all of this cannot happen on marketing automation alone.
FUNNEL FOCUS | THURSDAY, APRIL 1, 2010
[Salesforce.com] Lead Nurturing Webinar Q&A
Does Manticore Technology integrate into Salesforce.com? Yes, Manticore has extremely deep integration with salesforce.com. You can begin some basic lead nurturing with salesforce.com and a basic email engine (like vertical response or Exact Target). If we don't have the answer, we'll find you a resource to help.
MODERN B2B MARKETING | THURSDAY, JANUARY 2, 2014
[Salesforce.com] How Should I Structure My Marketing Automation Team?
Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. 'Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 8, 2010
[Salesforce.com] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Combining these provides interesting insights into who competes with whom and what they're likely to do next. Coincidence? Yeah, probably.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 19, 2012
[Salesforce.com] Have You Refreshed Your Insides Sales Training Program?
” The Training Team agreed that new BDRs need to learn a clear call strategy, how to have strong quality conversations, be resourceful, run their business seamlessly with salesforce.com, adopt our best practices, and develop strong communication skills to interact with clients both on weekly calls and via email. Learn. Practice. Shadow.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 18, 2012
[Salesforce.com] 13 Events You Should Attend In 2013
The Holy Grail in cloud computing events, Dreamforce is where salesforce.com Founder & CEO Marc Benioff unveils the latest in greatest in the world of salesforce. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. New Media Expo (NMX AKA BlogWorld).
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[Salesforce.com] B2B Content Marketing: HubSpot May Be the Best in the World
Hubspot just got a massive investment of funds from the likes of Sequoia, Google and Salesforce.com, among others, with a D round that totaled $32 million. Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. You can read Steve’s full interview with Mike here.
HUBSPOT | THURSDAY, SEPTEMBER 27, 2012
[Salesforce.com] The RIGHT Way to Weave Product Mentions Into Your Marketing
But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. Salesforce.com played some really compelling success stories throughout the keynote presentations, and this was -- in my opinion -- the most memorable content from the conference. Everyone wants to market their product like Apple. Me too.
SALES INTELLIGENCE VIEW | TUESDAY, MAY 4, 2010
[Salesforce.com] Marc Benioff vs. Zack Morris?
5/4/10 – John McCormick Watching all the buzz around Salesforce.com’s newest app “Chatter”, and Marc Benioff leading the charge in a jump from “Cloud 1” to “Cloud 2”, it got me thinking of all the technological change that has occurred in sales over the last few years. Remember when Zack Morris was ordering pizzas in [.]. Prospecting Sales 2.0
CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 10, 2011
[Salesforce.com] Beanstalk Data Adds Service to the Marketing Automation Recipe
Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. But clients aren't required to use Beanstalk services.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 22, 2011
[Salesforce.com] HubSpot Spreads Its Wings
Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). Both events mark a continued expansion of their product. Acquisitions, on the other hand, can be strategically decisive.
B2B IDEAS @ WORK | FRIDAY, OCTOBER 21, 2011
[Salesforce.com] Content is King in B2B Marketing, but Customers are the Power Behind the Throne
” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Most marketers, especially those in B2B, understand the importance of customer relationship management. ” This is a topic that, in my opinion, never gets old. Explain. This is easy.
LEADSLOTH | MONDAY, JULY 12, 2010
[Salesforce.com] Hubspot Review
These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies.
LOOPFUSE | TUESDAY, SEPTEMBER 21, 2010
[Salesforce.com] Marketing Automation Buyer's Guide to Lead Nurturing « Loopfuse.
Tags: CRM Integration , Lead Management , lead nurturing This entry was posted on Tuesday, September 21st, 2010 at 10:00 am and is filed under Buyers Guide , CRM Integration , Lead Nurturing , Marketing Automation , Salesforce.com.
MODERN B2B MARKETING | FRIDAY, JANUARY 9, 2009
[Salesforce.com] Sales Lead Management: Thought Leadership with Aaron Ross
The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. Where better to learn that than doing sales at salesforce.com? I've long been a fan of his blog Build a Sales Machine and I learn something new every time we interact.
FEARLESS COMPETITOR | MONDAY, MAY 20, 2013
[Salesforce.com] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
beleaguered salesperson recently reached out to me and said “ I’ve called EVERYONE in our Salesforce.com database and I have zero prospects! '10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. That’s the theme of this post. was you.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 3, 2012
[Salesforce.com] Four Signs That You May Need Marketing Automation Help
Why is that process not working between Marketo and Salesforce.com?” by Kelly Waffle I recently finished a book on Thomas Edison. Contrary to public belief, he did not invent the light bulb—instead he discovered the carbonized filament that made the process of electric lighting more efficient, long-lasting, and available.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 13, 2014
[Salesforce.com] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. 'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. But take a closer look.
LOOPFUSE | MONDAY, AUGUST 19, 2013
[Salesforce.com] Five keys to successful marketing automation content
To add LoopFuse to Salesforce.com, click here. 'This is a guest post by Brian Hansford who is an account director with Heinz Marketing. He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series: Part 1 details building a successful process. That’s a position of strength!
VIEWPOINT | MONDAY, OCTOBER 24, 2011
[Salesforce.com] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
B2B VOICES | MONDAY, AUGUST 2, 2010
[Salesforce.com] Customer References: What’s In It For Them?
They are the lifeblood of supporting numerous sales and marketing activities, plan accordingly and have someone dedicated to making sure that things are done right. “ Technology tools are helpful, like Boulder Logic’s customer reference program add-on for Salesforce.com. Let’s face it, it’s not going to be easy. That’s okay.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 4, 2012
[Salesforce.com] MindMatrix Adds Sales Support to Marketing Automation
These include landing pages and forms for lead capture; email and postal mail; lead scoring on attributes and behaviors; branching multi-step campaigns; and bi-directional synchronization with Salesforce.com, Microsoft Dynamics, Outlook, and SugarCRM. This is happening to some extent, but not as quickly as I had expected.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 21, 2012
[Salesforce.com] Quantivo Offers High-Volume Customer Analytics at a Modest Price
Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems. These are exciting times in the world of analytical systems. Quantivo is part of this latest technical flowering.
ANYTHING GOES MARKETING | TUESDAY, MARCH 24, 2009
[Salesforce.com] Sharing Space: Marketing and Sales
Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. personally wouldn’t have it any other way. You may have the following reactions: I don’t think this is a big deal. They should repaint the white lines and repave the cracked pavement. Come Together.
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 11, 2010
[Salesforce.com] 3 Ideas on How to Feature the Most Relevant Content on Your Website
Salesforce.com is a B2B company that features timely content. Ever have one of those posts that sticks with you? Well, I have been thinking about a post from Doug Kessler on Library Marketing for a few months. While the term Library Marketing may be new, the concept is probably is something you have considered. Here are a few. Tweet
ANNUITAS GROUP | TUESDAY, MARCH 18, 2014
[Salesforce.com] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
If you are using Salesforce.com, for example, and you have doubts about sending you administrators to Dreamforce there is a serious problem. 'I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Guess what, marketers? Step One: People.
THE POINT | WEDNESDAY, NOVEMBER 16, 2011
[Salesforce.com] No Leads from Social Media? No Excuses.
Navicure uses Marketo and Salesforce.com to track marketing ROI.). At first blush, that number is pretty startling, but on reflection, it really shouldn’t be too surprising. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) I, for one, don’t think the reasons are that complex. agree.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Salesforce.com] The 7 Slides You Need for an Epic Monthly Marketing Report
HubSpot customers can get this data from a CRM like Salesforce.com when it's integrated with HubSpot.). Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? But today, there's no need to struggle. Note the word "results." Visits by Source.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 18, 2009
[Salesforce.com] My List of Demand Generation Vendors, and Who They Sell To
Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. Here it is.
LOOPFUSE | WEDNESDAY, NOVEMBER 10, 2010
[Salesforce.com] Marketing Automation is too complicated for Free
But make no mistake, LoopFuse is a Marketing Automation technology company… just like Salesforce.com is a Customer Relationship Management product company. In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing. LoopFuse simplifies Marketing Automation.
ONPATH | TUESDAY, SEPTEMBER 20, 2011
[Salesforce.com] Is Face-to-Face Marketing "Old School?"
OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Among the business attributes and outcomes, face-to-face interaction was most critical for persuasion (91%), decision-making (82%), and candor (78%), the study found.
LOOPFUSE | MONDAY, MAY 21, 2012
[Salesforce.com] LoopFuse in the Marketing Automation Times [Podcast]
To add LoopFuse to Salesforce.com, click here. Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. We have a completely free version of the platform that is free to use as long as you like. It’s about 20 minutes long. Enjoy!
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 18, 2012
[Salesforce.com] How Do You Know Your Solution's Target Market?
You might need them to be an IBM shop or a Salesforce.com user. It’s almost 2013 and innovation has sky rocketed to an all time high. Think of all the technology companies that exist now, solely because of the existence of the “Cloud”. The number of B2B technology companies that have been created just from that one phenomenon is mind blowing.
LOOPFUSE | FRIDAY, MARCH 16, 2012
[Salesforce.com] How to revive dormant newsletter subscribers
To add LoopFuse to Salesforce.com, click here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. With any email, newsletter or nurture campaign, there’s going to be a sizeable portion of your list that just doesn’t respond. They don’t click, they rarely if ever open. At least for now.
LOOPFUSE | THURSDAY, DECEMBER 8, 2011
[Salesforce.com] Philosophical Questions of a Marketing Automation Prospect
The CRM Activity dashboard shows you who has been exported to Salesforce.com recently. The holidays are a time of year when people ask themselves deeper and meaningful questions. As I reflected on some of these questions for my own life, I had some overlapping thoughts while working on some support cases here at LoopFuse.
LOOPFUSE | WEDNESDAY, OCTOBER 27, 2010
[Salesforce.com] Taking Your Website to the Next Level « Loopfuse Marketing.
Sales & Marketing Best Practices: Taking Your Website to the Next Level October 27th, 2010 by Sean Dwyer As I mentioned in a previous blog post , we will be sharing Sales & Marketing best practices via the Loopfuse Exchange. The article will cover issues like: Branding Do’s and Don’ts – what does your website say about your business?
FUNNEL FOCUS | TUESDAY, MAY 18, 2010
[Salesforce.com] Q&A: Finding & Implementing the Right Marketing Automation Platform
Answer (Christopher Doran): Manticore Technology intergrates with Salesforce.com and Oracle On Demand CRM systems. View the entire Webinar. Question: How does Manticore Technology differ from other Marketing Automation Platforms? Despite what others say - you can't have it all. You're always giving up one attribute for the other.
EB2BLEADS | FRIDAY, JUNE 10, 2011
[Salesforce.com] Lead Generation Marketing Gets Technology Start-up Major Win
Search engine performance was tracked using the platform and its Search Engine Optimization tools, and HubSpot's lead management tools which were integrated with Salesforce.com, allowed them to tracked referrals and traffic with the integrated marketing analytics. Cilk Arts is a software company based in the US. what is parallelism.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
[Salesforce.com] Swyft Offers Low-Cost Interaction Management Software as a Service
Intriguingly, the company offers its product on the Salesforce.com App Exchange, specifically offering a smartphone-enabled version that can use geolocation to identify a salesperson’s current location and recommend the most efficient prospects to visit. Summary: Swyft offers a Software-as-a-Service real-time interaction manager.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 9, 2011
[Salesforce.com] Act-On Software Stresses Ease of Use
Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. So let me try again. By contrast, other systems often put reporting in a separate area.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 7, 2010
[Salesforce.com] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
They can load these into any marketing automation system or True Influence's own marketing automation product, which lets them run multi-step nurture campaigns, apply lead scores, and synchronize data with Salesforce.com. Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. Nothing new there.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 28, 2010
[Salesforce.com] Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor
Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Summary: Manticore Technology released some modest enhancements to its demand generation platform today.
LOOPFUSE | WEDNESDAY, JUNE 16, 2010
[Salesforce.com] The Future of Marketing Automation « Loopfuse Marketing Automation.
The Future of Marketing Automation June 16th, 2010 by Marcus Tewksbury Over the last couple of years, particularly in the marketing space, nothing has been hotter than the marketing automation space. As digital begot social, and social continued to fuel the adoption of digital it cumulatively is changing the face of marketing. LoopFuse ,Inc.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 25, 2011
[Salesforce.com] Eloqua Goes Titanium
by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” We think that’s an understatement. It might just be the event of the year. Note to those who attended his keynote last year: where was he hiding that iPad?). This year, we are a Titanium sponsor. Stay tuned for more.
HUBSPOT | MONDAY, AUGUST 1, 2011
[Salesforce.com] 5 Reasons Businesses Must Revolutionize Sales and Marketing
To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Remember when your go-to marketing strategy was outbound?
HUBSPOT | WEDNESDAY, DECEMBER 8, 2010
[Salesforce.com] The Evolution of Search Engine Marketing [Dreamforce 2010]
Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot
HUBSPOT | THURSDAY, MARCH 8, 2012
[Salesforce.com] Why You Need Marketing Analytics, Not Web Analytics
The only dependency here is that your marketing analytics system be hooked up with your customer relationship management (CRM) platform such as Salesforce.com, SugarCRM, etc. Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. In search?
B2B MARKETING ONLINE | THURSDAY, JANUARY 27, 2011
[Salesforce.com] Don't have the foggiest about The Cloud? Then how come you're already using it?
But of course you have, every time you access Salesforce.com , Google Analytics , Silverpop , or your social media monitoring tool amongst other well-known, cloud-based applications. If there's one buzzword that's absolutely everywhere right now it's Cloud computing. Apparently it's the next big thing. Should we be preparing for it? Hold on!"
HUBSPOT | TUESDAY, APRIL 3, 2012
[Salesforce.com] The Sales Game Has Changed: Here's How to Adapt
In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. How the Sales Game Has Changed. The result? The result?
SALES PROSPECTING PERSPECTIVES | MONDAY, JULY 29, 2013
[Salesforce.com] The 3 Key Components to Customer Success for Inside Sales
think of support at Salesforce.com when I think of being reliable. 'Recently, it seems that everywhere I look I come across more and more instances of customer service, and it makes me realize how crucial customer experience is when it comes to retaining business. The same theory goes for experiences with customers. Be Reliable. Be Proactive.
LOOPFUSE | WEDNESDAY, JANUARY 4, 2012
[Salesforce.com] Marketing automation services are the rocket, but content is the fuel
To add LoopFuse to Salesforce.com, click here. This is a guest p ost by Russell Sparkman, CEO of FusionSpark Media, Inc., and Founder/Director of the Langley Center for New Media. Russell is a presenter at the 2nd Annual Content Marketing Retreat happening January 26 & 27 in Langley, WA (just outside Seattle). question. Distribution.
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Salesforce.com] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
To exemplify what it means to be a social enterprise, Andy shows us the Salesforce.com video about Burberry where CEO Angela Ahrendts states “if becoming a social enterprise is not in your business model, I am not sure where you will be in the next 5 years”. by Dayna Rothman What a packed day here at the Marketo User Summit! Awesome.
INBOUND SALES NETWORK | THURSDAY, NOVEMBER 15, 2012
[Salesforce.com] The 7 Keys to Becoming a Business Development Powerhouse
CRM (Customer Relationship Management) like Salesforce.com or SugarCRM that help you track and measure sales activities. If you’re like most companies, you have heard about the importance of getting sales and marketing on the same page. By contrast, companies with poor alignment saw revenues decline by 4%. Step 1: Define funnel.
INBLURBS | MONDAY, JULY 16, 2012
[Salesforce.com] Eloqua Announces Chatter Integration
The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. Eloqua connected me with their product team who gave me a demo. Also, data from Eloqua is synced with Chatter.
SALES CHALLENGER | MONDAY, AUGUST 12, 2013
[Salesforce.com] The Challenger Approach to Opportunity Management
Embedding the application in seller workflow, specifically, native on Salesforce.com, to create a one-stop portal for all opportunity-related data and insight. 'It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? or, “How do I embed this in my CRM?”. Wrong.
SALES PROSPECTING PERSPECTIVES | FRIDAY, MARCH 8, 2013
[Salesforce.com] Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. We closed out the first week of March on our run to finish the quarter strong. By maximizing simplicity," Kyle states "you can win more business and close deals faster." Now, on to this week's recap. March 4, 2013.
LOOPFUSE | WEDNESDAY, FEBRUARY 15, 2012
[Salesforce.com] Four Ways to Improve Your Marketing Efforts with Automation
To add LoopFuse to Salesforce.com, click here. Traditional Marketing Management courses talk about the “Marketing Mix” and how different elements come together to form a marketing plan. This is how LoopFuse can help you do better in each of these four areas. Promotion and Communication. Product and Consumer. Know your product. Price and Cost.
LOOPFUSE | THURSDAY, AUGUST 12, 2010
[Salesforce.com] Marketing Automation for the CEO « Loopfuse Marketing Automation.
Marketing Automation for the CEO August 12th, 2010 by Matthew Quinlan Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. One of the more surprising discoveries for me is how many of these companies’ CEOs log into our product.
SMASHMOUTH MARKETING | WEDNESDAY, JUNE 24, 2009
[Salesforce.com] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work? End of independent review.
LOOPFUSE | WEDNESDAY, JUNE 30, 2010
[Salesforce.com] Why Free? Why Now?
Why Free? Why Now? June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. The decision to take LoopFuse freemium was made almost a year ago and we have spent much of that time preparing for this launch. Why Now? Why Free? Why Now?
B2BBLOGGERS | WEDNESDAY, OCTOBER 20, 2010
[Salesforce.com] Fostering Innovation - Eloqua Experience Day Two Keynotes.
We heard from Kendall Collins, CMO of Salesforce.com and Heidi Melin, SVP/CMO of Polycom , and thought leader and pioneer in business visualization Tom Wujec , Senior Fellow at Autodesk. In the past year, the salesforce.com marketing department took a page from the world of development and reorganized and shifted to Agile Marketing.
MANHATTAN MARKETING MAVEN | FRIDAY, SEPTEMBER 21, 2012
[Salesforce.com] The Coming Battle Over Social CRM
The big guys, Oracle, Adobe and Salesforce.com, bought up the first round of start-ups like Vitrue, Buddy Media and Wildfire , who pre-built social media applications and paved the way for thinking about how to identify, engage and stimulate brands’ fans. There’s a colossal social CRM battle shaping up.
LOOPFUSE | THURSDAY, DECEMBER 29, 2011
[Salesforce.com] Beware the Approximators
To add LoopFuse to Salesforce.com, click here. During the recent holiday season I found myself in a local retailer looking at TV’s and dreaming of what I might find for my home office. had heard some buzz about the newer 3D TV’s and I decided to look at a couple to see what the different features were. I *had* to see that in action.
LOOPFUSE | MONDAY, NOVEMBER 14, 2011
[Salesforce.com] Turn your product into your marketing with LoopFuse Custom Events
To add LoopFuse to Salesforce.com, click here. This last weekend marked the release of LoopFuse v3.34. This new release includes deeper integration for custom events within the LoopFuse feature set to include a new custom event dashboard, integration of custom events within lead nurturing programs, and scoring rules based on custom events.
LOOPFUSE | MONDAY, FEBRUARY 22, 2010
[Salesforce.com] Summary of 5 Ways Marketing Automation Provides Job Security for.
Summary of 5 Ways Marketing Automation Provides Job Security for Marketers February 22nd, 2010 by Sean Dwyer And to summarize from my original post in January : The rules of engagement are changing, but the rules of marketing accountability are changing more quickly. Don’t wait much longer to get started… it could cost you your job.
ONPATH | TUESDAY, JUNE 21, 2011
[Salesforce.com] HubSpot Making a Splash in Marketing Automation with Performable Acquisition?
I’m sure you can look at their 4000+ customers and recent injection of funding from heavyweights Salesforce.com , Google Ventures, and Sequoia Capital as a testament to the value of their team, and the potential in their Inbound Marketing Software. Article by Scott Thornton, Program Architect at OnPath.
VOICE-BASED MARKETING | WEDNESDAY, AUGUST 28, 2013
[Salesforce.com] Salesforce and The Four Pillars of End-to-End Sales
'If we’ve learned one thing as an organization since we started down the road of building this business, it’s that sales are never simply transaction-based. Like Salesforce, we believe that the key to using a CRM system for better business is more than just a matter of choosing the right technology: you need a vision.
WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012
[Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year.
NUSPARK | SATURDAY, MAY 28, 2011
[Salesforce.com] An Email to Bob in Sales: Thanks for aligning with us in Marketing
You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing. How are you? I haven’t seen you much around the office lately; I know we’re both crazy busy people. You’re busy training all those sales guys and going to conferences. I’m sure you remember the old days. Your definitions of quality leads differed from ours.
PAUL GILLIN | MONDAY, AUGUST 6, 2012
[Salesforce.com] An Intelligent Approach to Influence Measurement
Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with.
MODERN B2B MARKETING | TUESDAY, AUGUST 30, 2011
[Salesforce.com] ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
have been thinking a lot about the growing social dimension in business and marketing as my organization has been getting ready for salesforce.com’s Dreamforce 2011 event, which kicks off on August 30 th at the Moscone Center in San Francisco. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs). Has your company?”.
PAUL GILLIN | THURSDAY, JUNE 24, 2010
[Salesforce.com] How to Calculate Social Marketing ROI
Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. EMC Corp. Of course not.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 21, 2014
[Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
HUBSPOT | TUESDAY, MARCH 20, 2012
[Salesforce.com] How HubSpot Rocked 2011: A Year in Review
March 8: HubSpot raises $32 million in funding from Sequoia Capital, Google Ventures, and Salesforce.com. We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. HubSpot Customer Achievements in 2011. million leads in 2011. million.
THE FORWARD OBSERVER | THURSDAY, JUNE 20, 2013
[Salesforce.com] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
With marketing automation software and a CRM (like HubSpot and Salesforce.com ), companies can avoid that. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it. Pretty strong language, either way you look at it. But there''s more.
HUBSPOT | TUESDAY, AUGUST 20, 2013
[Salesforce.com] What Is CRM? [FAQs]
Salesforce.com was the first company to deliver CRM software using the cloud-based, AKA “software as a service” (SaaS), model. 'We talk a lot about using your blog to answer questions your customers have. Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around. Crazy Red Monkey? Champion Runner Man? Er, no.
LEADSLOTH | THURSDAY, AUGUST 26, 2010
[Salesforce.com] Social Media & Marketing Automation
Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. How useful is this?
MODERN B2B MARKETING | THURSDAY, FEBRUARY 17, 2011
[Salesforce.com] How to Optimize Your B2B Marketing and Sales with Online Video
Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels? by Jon Miller Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. No problem.
MODERN B2B MARKETING | MONDAY, MARCH 8, 2010
[Salesforce.com] Sales 2.0: Sell Faster, Better, and Smarter
Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". InboundMarketer : Brett Queener, SVP Products at Salesforce.com giving a demo on chatter (See it here: [link] pic: [link]. The Sales 2.0
THE ROI GUY | THURSDAY, NOVEMBER 17, 2011
[Salesforce.com] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Inc 5000 Pisello Alinean Eloqua
HUBSPOT | THURSDAY, JULY 21, 2011
[Salesforce.com] What's the Social Marketplace & Why Should You Care
George Hu, Vice President of Marketing at Salesforce.com, will join Brian Halligan, HubSpot’s CEO and Co-Founder, to uncover sales and marketing secrets of the new social marketplace. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar. How do you adapt to it? Connect with HubSpot
FATHOM | WEDNESDAY, DECEMBER 4, 2013
[Salesforce.com] Dreamforce Recap 2013: 7 Key Call Metrics that Will Accelerate Sales Revenue
However, this session took call tracking a level deeper – exploring the opportunity to tie both inbound and outbound calls into Salesforce.com directly using RingDNA. 'Howard Brown, CEO of RingDNA , kicked off Dreamforce with a session on 7 Key Call Metrics that Will Accelerate Sales Revenue. Harvard Business Review ).
FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
[Salesforce.com] 4 BtoB Marketing Action Items for 2011
I developed successful program utilizing integrated Marketo/Salesforce.com platform with telesales support. Now that it’s March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. Originally posted 12/30/2010). Thank God.
FEARLESS COMPETITOR | THURSDAY, AUGUST 25, 2011
[Salesforce.com] 3 Reasons I’m not going to Dreamforce next week
If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Marketing | Not Going to Dreamforce. Want to understand the values and culture of Find New Customers? suggest you watch last Friday’s Laugh and Learn show. I’m not going to Dreamforce next week. Just not me. No thank you.