THE EFFECTIVE MARKETER | FRIDAY, JUNE 1, 2012
[Salesforce.com] Getting Started Guide for Marketing Automation
If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem. But let’s say you got approval and have purchased the marketing automation software of your dreams. Now what? Getting Started with Marketing Automation.
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 31, 2011
[Salesforce.com] Why Eloqua is Working with Habitat for Humanity
Companies like Microsoft, and Salesforce.com have long been active in “community service or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. by Erika Goldwater | Tweet this Like to give back? Share email.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 29, 2014
[Salesforce.com] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
This revolution was started by Salesforce.com about a decade ago when they launched the AppExchange. 'Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Why are you excited about Mintigo's new integration and overall partnership with Oracle Marketing Cloud? Marketing Measurement
ONPATH | FRIDAY, NOVEMBER 19, 2010
[Salesforce.com] Social CRM - How some companies are using it.
After trying out other social CRM tools, Enterasys turned to Salesforce.com’s Chatter. Yesterday we hosted an event titled: Social CRM: What is it? Should I care? Watch the recording here. Our panelists had a candid discussion about the merits of Social CRM. How Real Companies are Going Social and Winning. Search Popularity. Case Study.
LOOPFUSE | MONDAY, SEPTEMBER 27, 2010
[Salesforce.com] Webinar: CRM Integration - Exploring the flexibility of options.
Tags: LoopFuse , Salesforce.com Integration This entry was posted on Monday, September 27th, 2010 at 10:06 am and is filed under CRM Integration , Lead Nurturing , Lead Scoring , OneView , Salesforce.com , Webinars.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 26, 2012
[Salesforce.com] Eloqua, Oracle & Why Modern Marketing Needs Open Systems
This means, at a technology level, that integrations with leading CRM systems such as Oracle’s Siebel and other CRM systems, Salesforce.com, and Microsoft CRM are necessary. by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 14, 2013
[Salesforce.com] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. 'Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. But harvesting that data has been frustratingly difficult. More advanced technology does exist.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 9, 2012
[Salesforce.com] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. Clean interface, easy to use, all the standard marketing automation features. Definitely take a look if you’re in that market for that sort of product. But is it so much easier than the other products I just listed?
CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 14, 2011
[Salesforce.com] ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on
Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that Salesforce.com has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree. What’s missing from the list is CRM integration.
SALES INTELLIGENCE VIEW | TUESDAY, MAY 4, 2010
[Salesforce.com] Marc Benioff vs. Zack Morris?
5/4/10 – John McCormick Watching all the buzz around Salesforce.com’s newest app “Chatter”, and Marc Benioff leading the charge in a jump from “Cloud 1” to “Cloud 2”, it got me thinking of all the technological change that has occurred in sales over the last few years. Remember when Zack Morris was ordering pizzas in [.]. Prospecting Sales 2.0
VIDYARD | THURSDAY, DECEMBER 18, 2014
[Salesforce.com] A Guide to Attributing Content Marketing Initiatives to Your Pipeline
As demonstrated in the webinar, a CRM tool like Salesforce.com will allow you to track your published content and determine an individual lead’s “content story”. To get these metrics, you’ll need to use a CRM like Salesforce.com with the potential integration of a plugin like Fullcircle which help to bring that data together.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 12, 2011
[Salesforce.com] A Busy Day in Marketing Automation Software
Act-On announced Hot Prospects – a Salesforce.com plug-in (similar in concept to an optional product offered by Marketo.) B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. Marketo Launches Spark.
FEARLESS COMPETITOR | THURSDAY, JULY 14, 2011
[Salesforce.com] Why do some companies prosper – despite a terrible economy?
Salesforce.com. B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery New York Times. “U.S. Worries Grow Over Jobs Wall St. Journal. Those headlines, on the front pages of the New York Times and Wall St. Journal on Saturday, July 9, 2011, talk about. It sounds bleak.
MODERN B2B MARKETING | SUNDAY, MAY 1, 2011
[Salesforce.com] 5 Strategies that Fuel the Sales and Marketing Machine
These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The event was, however, subtly different. don’t work in sales.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 13, 2014
[Salesforce.com] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
'Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. But it would be wrong to see these as expanding the industry to a new set of users. Most other systems do this audience definition outside the campaign flow.
YOUR SALES MANAGEMENT GURU | TUESDAY, SEPTEMBER 4, 2012
[Salesforce.com] Sales Growth: 5 Proven Strategies
The forward was written by Marc Benioff, CEO of SalesForce.com. Sales Growth. Five Proven Strategies from the Worlds Sales Leaders. Over the Labor Day weekend I picked up a book with the above title, written by Thomas Baumgartner, published by John Wiley & Sons. Five Strategies for Sales Growth. Find Growth Before Your Competitors Do.
ONPATH | FRIDAY, JANUARY 21, 2011
[Salesforce.com] The Importance of CRM Integration in Marketing Automation
Some sophisticated systems, such as Salesforce.com offer automated mapping, while others require manual mapping. OnPath is a certified partner and reseller of HubSpot , Marketo and Salesforce.com. Article courtesy of Lauren Carlson, CRM Market Analyst with Software Advice. But all of this cannot happen on marketing automation alone.
ANNUITAS | THURSDAY, JUNE 12, 2014
[Salesforce.com] The Problem With Account-Based Marketing
Consider how leads vs. contacts work in Salesforce.com. 'Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. After all, a “qualified” lead that has run the gauntlet of demographic and activity-based scoring from a company that will never, ever buy is not really a lead.
VOICE-BASED MARKETING | THURSDAY, JUNE 27, 2013
[Salesforce.com] 4 Ways Marketing Teams Are Coping with the Increase of Google PPC Costs
Salesforce.com and CRM Integration to Monitor Leads through the Salescycle. Integrating your Google PPC call tracking data with Salesforce.com , for example, means the search terms, keywords, domains, etc. Dynamic Phone Number Insertion to Weed Out Ineffective Ads. Think this isn’t valuable data? Think again. Take the Next Step.
FUNNEL FOCUS | THURSDAY, APRIL 1, 2010
[Salesforce.com] Lead Nurturing Webinar Q&A
Does Manticore Technology integrate into Salesforce.com? Yes, Manticore has extremely deep integration with salesforce.com. You can begin some basic lead nurturing with salesforce.com and a basic email engine (like vertical response or Exact Target). If we don't have the answer, we'll find you a resource to help.
LEAD411 | THURSDAY, OCTOBER 2, 2014
[Salesforce.com] Dreamforce Cheatsheet for Sales Pros
Aaron Ross, a former Sales Director at salesforce.com, helps companies speed up revenue growth and get off the revenue rollercoaster. 'General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Mon 6:00 PM. Moscone North ( map ).
LEADSLOTH | MONDAY, JULY 12, 2010
[Salesforce.com] Hubspot Review
These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 8, 2010
[Salesforce.com] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Combining these provides interesting insights into who competes with whom and what they're likely to do next. Coincidence? Yeah, probably.
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[Salesforce.com] B2B Content Marketing: HubSpot May Be the Best in the World
Hubspot just got a massive investment of funds from the likes of Sequoia, Google and Salesforce.com, among others, with a D round that totaled $32 million. Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. You can read Steve’s full interview with Mike here.
DIGITAL VOICES | TUESDAY, SEPTEMBER 10, 2013
[Salesforce.com] Welcome to the SMAC Stack Revolution
The advent of the cloud has enabled businesses and consumers alike to access affordable, scalable power through internet-based applications like dropbox, iCloud and salesforce.com. This new wave is what we’re calling the SMAC Stack and it encompasses the combined use of Social, Mobile, Analytics and Cloud technologies.
CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 10, 2011
[Salesforce.com] Beanstalk Data Adds Service to the Marketing Automation Recipe
Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. But clients aren't required to use Beanstalk services.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 22, 2011
[Salesforce.com] HubSpot Spreads Its Wings
Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). Both events mark a continued expansion of their product. Acquisitions, on the other hand, can be strategically decisive.
FEARLESS COMPETITOR | THURSDAY, MARCH 12, 2015
[Salesforce.com] Nice to get back in touch with Amanda Nelson at Ringlead
Ogden of Find New Customers used to write a lot of guest posts for the Salesforce.com blog, like the very popular article The Importance of Attitude , which was about my nasty fall and recovery a year ago. My contact at Salesforce.com was Amanda Nelson. 'Jeffrey L. Doing much better now. Thank you.). see photo here). Ogden on Google.
LOOPFUSE | TUESDAY, SEPTEMBER 21, 2010
[Salesforce.com] Marketing Automation Buyer's Guide to Lead Nurturing « Loopfuse.
Tags: CRM Integration , Lead Management , lead nurturing This entry was posted on Tuesday, September 21st, 2010 at 10:00 am and is filed under Buyers Guide , CRM Integration , Lead Nurturing , Marketing Automation , Salesforce.com.
MODERN B2B MARKETING | THURSDAY, APRIL 7, 2011
[Salesforce.com] 5 Essential Books to Understand B2B Sales 2.0
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. The key takeaway from Taber’s book is how to leverage the Salesforce.com system. by Katie Byrnes To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Sales 2.0. By Anneke Seley. By Jill Konrath.
LOOPFUSE | FRIDAY, AUGUST 2, 2013
[Salesforce.com] 5 Ways to Reignite Cold Sales Leads
To add LoopFuse to Salesforce.com, click here. 'It happens to all of us. A hot new lead shows up, does all the right things, scores through the roof, we call and maybe even do a formal sales presentation then nothing. Just crickets… So what should you do to reignite the relationship? Personally invite them to an online event.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 18, 2012
[Salesforce.com] 13 Events You Should Attend In 2013
The Holy Grail in cloud computing events, Dreamforce is where salesforce.com Founder & CEO Marc Benioff unveils the latest in greatest in the world of salesforce. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. New Media Expo (NMX AKA BlogWorld).
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 4, 2012
[Salesforce.com] MindMatrix Adds Sales Support to Marketing Automation
These include landing pages and forms for lead capture; email and postal mail; lead scoring on attributes and behaviors; branching multi-step campaigns; and bi-directional synchronization with Salesforce.com, Microsoft Dynamics, Outlook, and SugarCRM. This is happening to some extent, but not as quickly as I had expected.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 21, 2012
[Salesforce.com] Quantivo Offers High-Volume Customer Analytics at a Modest Price
Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems. These are exciting times in the world of analytical systems. Quantivo is part of this latest technical flowering.
ANYTHING GOES MARKETING | TUESDAY, MARCH 24, 2009
[Salesforce.com] Sharing Space: Marketing and Sales
Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. personally wouldn’t have it any other way. You may have the following reactions: I don’t think this is a big deal. They should repaint the white lines and repave the cracked pavement. Come Together.
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 11, 2010
[Salesforce.com] 3 Ideas on How to Feature the Most Relevant Content on Your Website
Salesforce.com is a B2B company that features timely content. Ever have one of those posts that sticks with you? Well, I have been thinking about a post from Doug Kessler on Library Marketing for a few months. While the term Library Marketing may be new, the concept is probably is something you have considered. Here are a few. Tweet
B2B IDEAS @ WORK | TUESDAY, OCTOBER 25, 2011
[Salesforce.com] B2B Data Hygiene: It Pays to Scrub Your Lists
Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Poor reputation.
MARKETING ACTION | THURSDAY, JUNE 13, 2013
[Salesforce.com] Catch Guy Kawasaki at the Inside Sales Virtual Summit
Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! The focus of the day is how to grow your revenue. for the.
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 10, 2012
[Salesforce.com] The Consumerization of the Enterprise App
Salesforce.com’s Chatter app and Yammer provide the same kind of real-time collaboration for the enterprise. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. But novelty is rarely enough. Chatter and Yammer. Assistly. Mindjet.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 26, 2011
[Salesforce.com] Oracle Real-Time Decisions Empowers Business Users
ll grant that SaaS makes it easier to add new components on top of a standard platform such as Salesforce.com ’s Force.com. One of the few dependable rules in the software industry is that Suites Win. When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 18, 2009
[Salesforce.com] My List of Demand Generation Vendors, and Who They Sell To
Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. Here it is.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 19, 2012
[Salesforce.com] Have You Refreshed Your Insides Sales Training Program?
” The Training Team agreed that new BDRs need to learn a clear call strategy, how to have strong quality conversations, be resourceful, run their business seamlessly with salesforce.com, adopt our best practices, and develop strong communication skills to interact with clients both on weekly calls and via email. Learn. Practice. Shadow.
LOOPFUSE | WEDNESDAY, NOVEMBER 10, 2010
[Salesforce.com] Marketing Automation is too complicated for Free
But make no mistake, LoopFuse is a Marketing Automation technology company… just like Salesforce.com is a Customer Relationship Management product company. In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing. LoopFuse simplifies Marketing Automation.
ONPATH | TUESDAY, SEPTEMBER 20, 2011
[Salesforce.com] Is Face-to-Face Marketing "Old School?"
OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Among the business attributes and outcomes, face-to-face interaction was most critical for persuasion (91%), decision-making (82%), and candor (78%), the study found.
THE FORWARD OBSERVER | THURSDAY, JUNE 20, 2013
[Salesforce.com] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
With marketing automation software and a CRM (like HubSpot and Salesforce.com ), companies can avoid that. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it. Pretty strong language, either way you look at it. But there''s more.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 12, 2009
[Salesforce.com] Infusionsoft: Impressive Marketing Power for a Very Low Price
The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities. If advanced lead scoring or Salesforce.com integration are show stoppers for you, then read no further. Two economists are walking on the street. One looks down and sees a $100 bill.
LOOPFUSE | MONDAY, MAY 21, 2012
[Salesforce.com] LoopFuse in the Marketing Automation Times [Podcast]
To add LoopFuse to Salesforce.com, click here. Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. We have a completely free version of the platform that is free to use as long as you like. It’s about 20 minutes long. Enjoy!
LOOPFUSE | FRIDAY, MARCH 16, 2012
[Salesforce.com] How to revive dormant newsletter subscribers
To add LoopFuse to Salesforce.com, click here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. With any email, newsletter or nurture campaign, there’s going to be a sizeable portion of your list that just doesn’t respond. They don’t click, they rarely if ever open. At least for now.
LOOPFUSE | THURSDAY, DECEMBER 8, 2011
[Salesforce.com] Philosophical Questions of a Marketing Automation Prospect
The CRM Activity dashboard shows you who has been exported to Salesforce.com recently. The holidays are a time of year when people ask themselves deeper and meaningful questions. As I reflected on some of these questions for my own life, I had some overlapping thoughts while working on some support cases here at LoopFuse.
LOOPFUSE | WEDNESDAY, OCTOBER 27, 2010
[Salesforce.com] Taking Your Website to the Next Level « Loopfuse Marketing.
Sales & Marketing Best Practices: Taking Your Website to the Next Level October 27th, 2010 by Sean Dwyer As I mentioned in a previous blog post , we will be sharing Sales & Marketing best practices via the Loopfuse Exchange. The article will cover issues like: Branding Do’s and Don’ts – what does your website say about your business?
FUNNEL FOCUS | TUESDAY, MAY 18, 2010
[Salesforce.com] Q&A: Finding & Implementing the Right Marketing Automation Platform
Answer (Christopher Doran): Manticore Technology intergrates with Salesforce.com and Oracle On Demand CRM systems. View the entire Webinar. Question: How does Manticore Technology differ from other Marketing Automation Platforms? Despite what others say - you can't have it all. You're always giving up one attribute for the other.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, OCTOBER 2, 2011
[Salesforce.com] HubSpot's Strategy for Winning the Marketing Automation Horserace
He also cited previous enhancements including custom fields in list imports, custom lists and segments, increased email limit from 5,000 to 50,000 messages, better email templates, optimized email for mobile and social platforms, and improved Salesforce.com integration. Here goes. To be clear, this isn't about building a simpler interface.
EB2BLEADS | FRIDAY, JUNE 10, 2011
[Salesforce.com] Lead Generation Marketing Gets Technology Start-up Major Win
Search engine performance was tracked using the platform and its Search Engine Optimization tools, and HubSpot's lead management tools which were integrated with Salesforce.com, allowed them to tracked referrals and traffic with the integrated marketing analytics. Cilk Arts is a software company based in the US. what is parallelism.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 1, 2014
[Salesforce.com] 6 Month Ago Today, I was a Dead Man
Thanks for your support and don’t miss my “inspirational” post on the Salesforce.com blog on October 20th. 'On this day 6 months ago, I took a 12 foot fall onto a concrete floor. Broke my spine. Nearly tore off my right ear. Broke three ribs. They put in in intensive care and sewed by ear back on. ” She was right.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
[Salesforce.com] Swyft Offers Low-Cost Interaction Management Software as a Service
Intriguingly, the company offers its product on the Salesforce.com App Exchange, specifically offering a smartphone-enabled version that can use geolocation to identify a salesperson’s current location and recommend the most efficient prospects to visit. Summary: Swyft offers a Software-as-a-Service real-time interaction manager.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 9, 2011
[Salesforce.com] Act-On Software Stresses Ease of Use
Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. So let me try again. By contrast, other systems often put reporting in a separate area.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 7, 2010
[Salesforce.com] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
They can load these into any marketing automation system or True Influence's own marketing automation product, which lets them run multi-step nurture campaigns, apply lead scores, and synchronize data with Salesforce.com. Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. Nothing new there.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 28, 2010
[Salesforce.com] Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor
Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Summary: Manticore Technology released some modest enhancements to its demand generation platform today.
THE POINT | TUESDAY, SEPTEMBER 6, 2011
[Salesforce.com] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. All-hands discovery session yields important insights, priorities.
FEARLESS COMPETITOR | MONDAY, MAY 20, 2013
[Salesforce.com] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
beleaguered salesperson recently reached out to me and said “ I’ve called EVERYONE in our Salesforce.com database and I have zero prospects! '10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. That’s the theme of this post. was you.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 13, 2014
[Salesforce.com] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. 'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. But take a closer look.
LOOPFUSE | MONDAY, AUGUST 19, 2013
[Salesforce.com] Five keys to successful marketing automation content
To add LoopFuse to Salesforce.com, click here. 'This is a guest post by Brian Hansford who is an account director with Heinz Marketing. He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series: Part 1 details building a successful process. That’s a position of strength!
LOOPFUSE | WEDNESDAY, JUNE 16, 2010
[Salesforce.com] The Future of Marketing Automation « Loopfuse Marketing Automation.
The Future of Marketing Automation June 16th, 2010 by Marcus Tewksbury Over the last couple of years, particularly in the marketing space, nothing has been hotter than the marketing automation space. As digital begot social, and social continued to fuel the adoption of digital it cumulatively is changing the face of marketing. LoopFuse ,Inc.
ANNUITAS | TUESDAY, MARCH 18, 2014
[Salesforce.com] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
If you are using Salesforce.com, for example, and you have doubts about sending you administrators to Dreamforce there is a serious problem. 'I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Guess what, marketers? Step One: People.
B2B MARKETING ONLINE | THURSDAY, JANUARY 27, 2011
[Salesforce.com] Don't have the foggiest about The Cloud? Then how come you're already using it?
But of course you have, every time you access Salesforce.com , Google Analytics , Silverpop , or your social media monitoring tool amongst other well-known, cloud-based applications. If there's one buzzword that's absolutely everywhere right now it's Cloud computing. Apparently it's the next big thing. Should we be preparing for it? Hold on!"
PAUL GILLIN | MONDAY, AUGUST 6, 2012
[Salesforce.com] An Intelligent Approach to Influence Measurement
Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with.
HUBSPOT | FRIDAY, JULY 26, 2013
[Salesforce.com] The New Cloud Stack: Here's What the Company of the Future Looks Like
The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. Salesforce.com for customer relationship management. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite. But how?
VIEWPOINT | MONDAY, OCTOBER 24, 2011
[Salesforce.com] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
LOOPFUSE | WEDNESDAY, JANUARY 4, 2012
[Salesforce.com] Marketing automation services are the rocket, but content is the fuel
To add LoopFuse to Salesforce.com, click here. This is a guest p ost by Russell Sparkman, CEO of FusionSpark Media, Inc., and Founder/Director of the Langley Center for New Media. Russell is a presenter at the 2nd Annual Content Marketing Retreat happening January 26 & 27 in Langley, WA (just outside Seattle). question. Distribution.
B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013
[Salesforce.com] Top 50 B2B Marketing Influencers On Twitter
Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.). Cambridege, MA – [link].
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 18, 2012
[Salesforce.com] How Do You Know Your Solution's Target Market?
You might need them to be an IBM shop or a Salesforce.com user. It’s almost 2013 and innovation has sky rocketed to an all time high. Think of all the technology companies that exist now, solely because of the existence of the “Cloud”. The number of B2B technology companies that have been created just from that one phenomenon is mind blowing.
INBLURBS | MONDAY, JULY 16, 2012
[Salesforce.com] Eloqua Announces Chatter Integration
The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. Eloqua connected me with their product team who gave me a demo. Also, data from Eloqua is synced with Chatter.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 25, 2011
[Salesforce.com] Eloqua Goes Titanium
by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” We think that’s an understatement. It might just be the event of the year. Note to those who attended his keynote last year: where was he hiding that iPad?). This year, we are a Titanium sponsor. Stay tuned for more.
LOOPFUSE | WEDNESDAY, FEBRUARY 15, 2012
[Salesforce.com] Four Ways to Improve Your Marketing Efforts with Automation
To add LoopFuse to Salesforce.com, click here. Traditional Marketing Management courses talk about the “Marketing Mix” and how different elements come together to form a marketing plan. This is how LoopFuse can help you do better in each of these four areas. Promotion and Communication. Product and Consumer. Know your product. Price and Cost.
LOOPFUSE | THURSDAY, AUGUST 12, 2010
[Salesforce.com] Marketing Automation for the CEO « Loopfuse Marketing Automation.
Marketing Automation for the CEO August 12th, 2010 by Matthew Quinlan Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. One of the more surprising discoveries for me is how many of these companies’ CEOs log into our product.
NUSPARK | SATURDAY, MAY 28, 2011
[Salesforce.com] An Email to Bob in Sales: Thanks for aligning with us in Marketing
You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing. How are you? I haven’t seen you much around the office lately; I know we’re both crazy busy people. You’re busy training all those sales guys and going to conferences. I’m sure you remember the old days. Your definitions of quality leads differed from ours.
THE POINT | WEDNESDAY, NOVEMBER 16, 2011
[Salesforce.com] No Leads from Social Media? No Excuses.
Navicure uses Marketo and Salesforce.com to track marketing ROI.). At first blush, that number is pretty startling, but on reflection, it really shouldn’t be too surprising. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) I, for one, don’t think the reasons are that complex. agree.
SMASHMOUTH MARKETING | WEDNESDAY, JUNE 24, 2009
[Salesforce.com] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work? End of independent review.
LOOPFUSE | WEDNESDAY, JUNE 30, 2010
[Salesforce.com] Why Free? Why Now?
Why Free? Why Now? June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. The decision to take LoopFuse freemium was made almost a year ago and we have spent much of that time preparing for this launch. Why Now? Why Free? Why Now?
B2BBLOGGERS | WEDNESDAY, OCTOBER 20, 2010
[Salesforce.com] Fostering Innovation - Eloqua Experience Day Two Keynotes.
We heard from Kendall Collins, CMO of Salesforce.com and Heidi Melin, SVP/CMO of Polycom , and thought leader and pioneer in business visualization Tom Wujec , Senior Fellow at Autodesk. In the past year, the salesforce.com marketing department took a page from the world of development and reorganized and shifted to Agile Marketing.
VIDYARD | THURSDAY, FEBRUARY 13, 2014
[Salesforce.com] Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own
By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume. 'Hello Vidyard community! ROI is the ROI.
MANHATTAN MARKETING MAVEN | FRIDAY, SEPTEMBER 21, 2012
[Salesforce.com] The Coming Battle Over Social CRM
The big guys, Oracle, Adobe and Salesforce.com, bought up the first round of start-ups like Vitrue, Buddy Media and Wildfire , who pre-built social media applications and paved the way for thinking about how to identify, engage and stimulate brands’ fans. There’s a colossal social CRM battle shaping up.
LOOPFUSE | THURSDAY, DECEMBER 29, 2011
[Salesforce.com] Beware the Approximators
To add LoopFuse to Salesforce.com, click here. During the recent holiday season I found myself in a local retailer looking at TV’s and dreaming of what I might find for my home office. had heard some buzz about the newer 3D TV’s and I decided to look at a couple to see what the different features were. I *had* to see that in action.
LOOPFUSE | MONDAY, NOVEMBER 14, 2011
[Salesforce.com] Turn your product into your marketing with LoopFuse Custom Events
To add LoopFuse to Salesforce.com, click here. This last weekend marked the release of LoopFuse v3.34. This new release includes deeper integration for custom events within the LoopFuse feature set to include a new custom event dashboard, integration of custom events within lead nurturing programs, and scoring rules based on custom events.
LOOPFUSE | MONDAY, FEBRUARY 22, 2010
[Salesforce.com] Summary of 5 Ways Marketing Automation Provides Job Security for.
Summary of 5 Ways Marketing Automation Provides Job Security for Marketers February 22nd, 2010 by Sean Dwyer And to summarize from my original post in January : The rules of engagement are changing, but the rules of marketing accountability are changing more quickly. Don’t wait much longer to get started… it could cost you your job.
ONPATH | TUESDAY, JUNE 21, 2011
[Salesforce.com] HubSpot Making a Splash in Marketing Automation with Performable Acquisition?
I’m sure you can look at their 4000+ customers and recent injection of funding from heavyweights Salesforce.com , Google Ventures, and Sequoia Capital as a testament to the value of their team, and the potential in their Inbound Marketing Software. Article by Scott Thornton, Program Architect at OnPath.
HUBSPOT | MONDAY, AUGUST 1, 2011
[Salesforce.com] 5 Reasons Businesses Must Revolutionize Sales and Marketing
To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Remember when your go-to marketing strategy was outbound?
LEADSLOTH | THURSDAY, AUGUST 26, 2010
[Salesforce.com] Social Media & Marketing Automation
Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. How useful is this?
CMO ESSENTIALS | FRIDAY, OCTOBER 17, 2014
[Salesforce.com] Dreamforce 2014: It’s the Community, Stupid
'With Hillary Clinton and Al Gore among the keynoters at Salesforce.com’s annual Dreamforce user conference (can we even call it that anymore?) Salesforce.com seems to be taking this even further, layering in a sense of mission and values that clearly speaks to a large portion of this community, and fostering stronger brand resonance.
HUBSPOT | WEDNESDAY, DECEMBER 8, 2010
[Salesforce.com] The Evolution of Search Engine Marketing [Dreamforce 2010]
Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot
SALES PROSPECTING PERSPECTIVES | FRIDAY, MARCH 8, 2013
[Salesforce.com] Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. We closed out the first week of March on our run to finish the quarter strong. By maximizing simplicity," Kyle states "you can win more business and close deals faster." Now, on to this week's recap. March 4, 2013.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 21, 2014
[Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
THE ROI GUY | THURSDAY, NOVEMBER 17, 2011
[Salesforce.com] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Inc 5000 Pisello Alinean Eloqua
FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
[Salesforce.com] 4 BtoB Marketing Action Items for 2011
I developed successful program utilizing integrated Marketo/Salesforce.com platform with telesales support. Now that it’s March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. Originally posted 12/30/2010). Thank God.
FEARLESS COMPETITOR | THURSDAY, AUGUST 25, 2011
[Salesforce.com] 3 Reasons I’m not going to Dreamforce next week
If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Marketing | Not Going to Dreamforce. Want to understand the values and culture of Find New Customers? suggest you watch last Friday’s Laugh and Learn show. I’m not going to Dreamforce next week. Just not me. No thank you.
SALES PROSPECTING PERSPECTIVES | MONDAY, JULY 29, 2013
[Salesforce.com] The 3 Key Components to Customer Success for Inside Sales
think of support at Salesforce.com when I think of being reliable. 'Recently, it seems that everywhere I look I come across more and more instances of customer service, and it makes me realize how crucial customer experience is when it comes to retaining business. The same theory goes for experiences with customers. Be Reliable. Be Proactive.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009
[Salesforce.com] Aprimo Marketing Studio Expands the Scope of Marketing Automation
The official launch will be in November at the Salesforce.com Dreamforce conference.) Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs.
SALES INTELLIGENCE VIEW | MONDAY, APRIL 18, 2011
[Salesforce.com] What’s the Difference Between “Sales 2.0? & “Social Selling”?
This trend became even more clear with the purchase of Radian6 by Salesforce.com last month. The sales environment continues to evolve. Most if not all companies are familiar with the term Sales 2.0 and now we are introducing Social Selling to the vocabulary of sales leaders. So whats the difference? Like I mentioned in the post Sales 3.0
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 15, 2011
[Salesforce.com] InsideView Brings Sales Intelligence to International Sales Teams
After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.
LOOPFUSE | FRIDAY, JULY 27, 2012
[Salesforce.com] Better Value, Easier to Use Marketing Automation
To add LoopFuse to Salesforce.com, click here. We hear this over and over from our customers and prospects about why they chose us or why they are looking at us as their marketing automation and lead management choice. That sort of defeats the whole purpose. We gladly (and humbly) accept that description!