HUBSPOT | TUESDAY, APRIL 3, 2012
[Salesforce.com] The Sales Game Has Changed: Here's How to Adapt
In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. How the Sales Game Has Changed. The result? The result?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 17, 2013
[Salesforce.com] Lattice Engines Automates All Steps in Prospect Discovery
Lattice Engines is directly integrated with cloud-based CRM from Salesforce.com, Microsoft Dynamics, and Oracle, and via file transfer with SAP CRM. There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. businesses, checking daily for changes.
MARKETING GENIUS BLOG | MONDAY, DECEMBER 17, 2012
[Salesforce.com] World’s Greatest #SocialCRM @Lead_Rocket Goes Public #Beta
used Salesforce.com & LinkedIn a bunch. We plan to release more cool features every week or two – some of which include: merge contacts , Salesforce.com integration , Facebook/LinkedIn Pages support , google+ support , deals , contact history , and more. Engagement is what LeadRocket is all about. How could this be?
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 22, 2012
[Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday; 11:00 a.m. – 12:00 p.m. The Social Enterprise: Now What?
WINDMILL NETWORKING | FRIDAY, MAY 4, 2012
[Salesforce.com] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
Radian6 can be integrated with Salesforce.com (described below). Salesforce.com offers CRM for B2B clients. If you are a follower of this blog and the Social Media MBA series , you will recall that last month we discussed social media platforms and their potential uses for businesses and consumers. You name it, there is an App for it.
HUBSPOT | SUNDAY, FEBRUARY 9, 2014
[Salesforce.com] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. Here''s a question: How do you become a better inbound marketer? Well, for starters, there''s experience. By showing up everyday, putting in the work, and learning from those around you, you''ll naturally get better at what you do.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, OCTOBER 2, 2011
[Salesforce.com] HubSpot's Strategy for Winning the Marketing Automation Horserace
He also cited previous enhancements including custom fields in list imports, custom lists and segments, increased email limit from 5,000 to 50,000 messages, better email templates, optimized email for mobile and social platforms, and improved Salesforce.com integration. Here goes. To be clear, this isn't about building a simpler interface.
VOICE-BASED MARKETING | MONDAY, JULY 29, 2013
[Salesforce.com] The Fashionable Guide to VBMA Application Integrations
But when integrating VBMA’s call tracking technology with your CRM —with Salesforce.com, for example—a call from an existing prospect triggers a screen-pop one-click access to that lead’s CRM information. Any good fashion fiend knows that it’s never about just one shirt, one pair of pants. Never Lose Another Beloved Lead. Oh the horror!
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013
[Salesforce.com] CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
Be sure to see some of our client presentations at this year’s Marketo Summit: Using Salesforce.com Dashboards to track and measure MQL’s, SAL’s, and SQL’s. by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Inevitably my reply remains the same no matter what the industry: “You need to know a lot!”.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, SEPTEMBER 11, 2012
[Salesforce.com] LinkedIn Prospecting Techniques to Fill Your Sales Funnel
CSO Insights, “Results of LinkedIn for Salesforce.com Research,” March 2012 [link Today's post was written by Kurt Shaver, a speaker at my upcoming Prospecting Strategies webinar on Sept. This is just a taste of what he'll be sharing. Make sure you sign up now! _. There are many reasons why. Here are three: 1. I'll show you how it all works!
AMPLIFINITY | WEDNESDAY, JULY 22, 2015
[Salesforce.com] Selling is hard! Tracking referrals in Salesforce is easy
For Salesforce.com users, tracking referrals in Salesforce is easy! I have a confession to make: I don’t always like sales people. And all the times I’ve chosen to ignore a prospecting email that arrived in my inbox. Help your salespeople out. Tracking referrals in Salesforce. Want to further the discussion?
THE POINT | WEDNESDAY, NOVEMBER 16, 2011
[Salesforce.com] No Leads from Social Media? No Excuses.
Navicure uses Marketo and Salesforce.com to track marketing ROI.). Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. Here they are, in a nutshell: 1. agree.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 18, 2012
[Salesforce.com] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. A new user interface is planned for next year. The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. has not bought a specific product).
MODERN B2B MARKETING | SUNDAY, MAY 1, 2011
[Salesforce.com] 5 Strategies that Fuel the Sales and Marketing Machine
These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. Having marketing there seemed at first like a kind gesture.
PUZZLE MARKETER | TUESDAY, APRIL 10, 2012
[Salesforce.com] 5 Offers to Drive Lead Generation
If you’re using a CRM (customer relationship management system) such as SalesForce.com or Oracle, those contacts have some real measurable value. Even more so when you can match them up with your sales data and discover little nuggets like customer lifetime value or simple conversions. Informational whitepapers. Webinars and podcasts.
MODERN B2B MARKETING | SUNDAY, DECEMBER 5, 2010
[Salesforce.com] The Big List of Dreamforce Networking Opportunities
B2B Marketing Salesforce.com Social Media dreamforce marketing parties salesforce.com conferenceIf you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs. But this big list is all about ways to network at Dreamforce 2010. Welcome Reception, 6:00pm – 8:00pm, Expo Hall, North Hall D.
HUBSPOT | THURSDAY, OCTOBER 27, 2011
[Salesforce.com] 5 Reasons Not to Give Inbound Leads to an Outbound Sales Team
This a guest post written by Aaron Ross, managing partner of Predictable Revenue, Inc. , a former sales director at Salesforce.com, and author of the Amazon best-seller, Predictable Revenue. Aaron is also CEO of PebbleStorm and helps people start fulfilling businesses. So, should you give inbound leads to your outbound sales team? “No!”
LOOPFUSE | MONDAY, NOVEMBER 7, 2011
[Salesforce.com] 9 ways to make the case for marketing automation software
To add LoopFuse to Salesforce.com, click here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Matt on Marketing blog. Let’s face it, nobody likes to buy software. It’s a means to an ends, and often the path from cost to revenue impact isn’t always clear. Do the math. Show the math from others.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
[Salesforce.com] Swyft Offers Low-Cost Interaction Management Software as a Service
Intriguingly, the company offers its product on the Salesforce.com App Exchange, specifically offering a smartphone-enabled version that can use geolocation to identify a salesperson’s current location and recommend the most efficient prospects to visit. Summary: Swyft offers a Software-as-a-Service real-time interaction manager.
FEARLESS COMPETITOR | FRIDAY, JANUARY 9, 2015
[Salesforce.com] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog. hope you take some time to read this great post. Need help with marketing? Holy Crap!
SOCIAL MEDIA B2B | FRIDAY, MAY 20, 2011
[Salesforce.com] Several B2B Perspectives on LinkedIn’s IPO
But as this story in Bloomberg details, LinkedIn gets “70 percent of revenue from business subscriptions, a model that’s similar to Salesforce.com.” So perhaps instead of treating LinkedIn like social media perhaps its future is more like the CRM model. While I did not write a post myself, here are three perspectives about it. from Grow Blog.
THE POINT | TUESDAY, SEPTEMBER 6, 2011
[Salesforce.com] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. All-hands discovery session yields important insights, priorities.
B2BBLOGGERS | WEDNESDAY, OCTOBER 20, 2010
[Salesforce.com] Fostering Innovation - Eloqua Experience Day Two Keynotes.
We heard from Kendall Collins, CMO of Salesforce.com and Heidi Melin, SVP/CMO of Polycom , and thought leader and pioneer in business visualization Tom Wujec , Senior Fellow at Autodesk. In the past year, the salesforce.com marketing department took a page from the world of development and reorganized and shifted to Agile Marketing.
HUBSPOT | FRIDAY, JUNE 15, 2012
[Salesforce.com] The Ultimate Guide to Creating Compelling Case Studies
Salesforce.com displays their case study content in short, easy to read bullet points, while Microsoft uses the opportunity to tell an engaging story in a long format. When shopping for a new product or service, who do you trust the most? The sales guy, or the customer who has already used the product or service? Part 3: Show Results.
HUBSPOT | THURSDAY, JULY 3, 2014
[Salesforce.com] Everything You Need to Know to Successfully Live-Tweet Your Event
For example, Salesforce.com made the official hashtag for their Dreamforce conference #DF13 , but some people still tweeted using the hashtags #Dreamforce and #Dreamforce13 instead. Live-tweeting is kind of like note-taking, only it''s online, collective, and interactive. Before the Event. Choose a hashtag and promote it. Grab your seats!
HUBSPOT | WEDNESDAY, JULY 20, 2011
[Salesforce.com] What is HubSpot?
The result of that extreme focus is that we get more web traffic than Salesforce.com (a multi-billion dollar company) and are the fastest growing marketing software company by far. But, we also decided recently to spend some time making a short, fun, animated answer to the question "What is HubSpot?". What is HubSpot? How did we do?
WEBBIQUITY | MONDAY, AUGUST 29, 2011
[Salesforce.com] Review: Six Small Business CMS and Web Marketing Systems
Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. What’s the best web content management system (CMS) for your small business? “Free CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. CMS Only. Genoo.
B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 13, 2012
[Salesforce.com] Finally, A Marketing Book That Helps
Salesforce.com successfully beat Siebel using ease-of-use vs. feature bloat; Hyundai took on Honda on the basis of same-car-better-price and, apparently Microsoft had no choice but to squish Netscape when it dared to start a browser race. Interesting things happen when we tidy up. The deal is this: there are five ways to attack a market.
VOICE-BASED MARKETING | TUESDAY, OCTOBER 1, 2013
[Salesforce.com] What Call Tracking Metrics to Watch in PPC Search Ad Campaigns
While call tracking software works as a standalone platform, it also integrates with CRM systems like Salesforce.com , giving you additional metrics. It introduces call tracking and explains how it can benefit your PPC marketing. The guide also includes tips on how to use call tracking to optimize your PPC campaigns. Is the number too high?
VOICE-BASED MARKETING | FRIDAY, JANUARY 17, 2014
[Salesforce.com] Ifbyphone Talks Proactive Call Technology at BIA Kelsey
Voice-based marketing automation, the panel agreed, is essentially doing for marketers what Salesforce.com did for sales teams. Ifbyphone CEO Irv Shapiro recently offered his take on best practices in call tracking, measurement, and monetization on a panel at BIA Kelsey. Reactive vs. Proactive Technology.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JULY 15, 2013
[Salesforce.com] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. So it''s best to treat Vocus Marketing Suite as a class unto itself.
MEASURABLE MARKETING | THURSDAY, APRIL 26, 2012
[Salesforce.com] Webinar Recap - Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
Great question: we think that Salesforce.com and Dell Enterprise are both doing some interesting things with their Timeline presence. Thanks to everyone who attended this morning's webinar, " Integrating Facebook Timeline into Your Digital Presence: Tips and Tools ". Build custom applications. Capture leads on your Facebook page.
SALES PROSPECTING PERSPECTIVES | TUESDAY, MARCH 27, 2012
[Salesforce.com] The Importance Of Staying Focused While Teleprospecting
On a number of occasions I have sat with folks on my team and they will have Salesforce.com open to a lead record, the website of the target organization open, and perhaps yahoo finance open as well. Well perhaps an example will help demonstrate what I mean.
LOOPFUSE | MONDAY, NOVEMBER 14, 2011
[Salesforce.com] Turn your product into your marketing with LoopFuse Custom Events
To add LoopFuse to Salesforce.com, click here. This last weekend marked the release of LoopFuse v3.34. This new release includes deeper integration for custom events within the LoopFuse feature set to include a new custom event dashboard, integration of custom events within lead nurturing programs, and scoring rules based on custom events.
VIEWPOINT | MONDAY, SEPTEMBER 12, 2011
[Salesforce.com] What I learned at Dreamforce 2011
Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts. Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation.
ANNUITAS | FRIDAY, SEPTEMBER 9, 2011
[Salesforce.com] A B2B Perspective of Dreamforce
In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle.
ANNUITAS | THURSDAY, OCTOBER 9, 2014
[Salesforce.com] The Problem with Account-based Marketing
Consider how leads vs. contacts work in Salesforce.com. *This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. There is a problem, however, with the account-based marketing approach. know many folks in the space that do the same as me.
LEADSLOTH | TUESDAY, NOVEMBER 16, 2010
[Salesforce.com] Drip Campaigns: Tips From Marketing Automation Monday
Another company was saving those replies straight into Salesforce.com. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Database Segmentation. Segmentation came up several times.
LOOPFUSE | MONDAY, OCTOBER 28, 2013
[Salesforce.com] How to win at marketing automation and your next chili cook-off
To add LoopFuse to Salesforce.com, click here. Yes, that's Richard's chili. If you’re a frequent reader of The Mouth of the Funnel, you’ll know that I like to relate Marketing Automation posts to my everyday activities like building a shower or making salsa. That one talked about refining and tweaking your process.
ILLUMINATING THE FUTURE | SUNDAY, JULY 10, 2011
[Salesforce.com] Go Negative or Go Nowhere
When it first went to market more than a decade ago, SalesForce.com asked its prospects if they were tired of dealing with software (at least, in its conventional manifestation). Sales people tend to be inveterate optimists. Unfortunately, this kind of approach never really gets the buyer in the gut. It sounds so "negative," after all.
MARKETING ACTION | MONDAY, FEBRUARY 17, 2014
[Salesforce.com] Digital Marketing Glossary, Part 1
Examples of CRM technologies include Salesforce.com, SugarCRM, NetSuite CRM, Microsoft Dynamics, and SalesLogix. Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” This glossary is a first draft, and we invite your feedback. Here’s Part 1, A through D.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 17, 2011
[Salesforce.com] How to Optimize Your B2B Marketing and Sales with Online Video
Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels? by Jon Miller Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Conclusion.
SOCIAL MEDIA B2B | THURSDAY, APRIL 17, 2014
[Salesforce.com] Grow Your B2B Audience by Considering Size, Engagement and Value
Jeffrey K. What’s the premise of your book Audience ? Lots of people say every company is a publisher. Every company is a broadcaster. And we’ve seen some companies really embrace that quite well, and do some wonderful things through content marketing. That’s simply no way to build traffic. And that’s true of broadcasting as well.
MODERN B2B MARKETING | MONDAY, FEBRUARY 6, 2012
[Salesforce.com] How to Hire an Awesome Inbound Marketing Manager
familiarity with salesforce.com is a plus. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. And it appears we are not alone. But what qualities are key in an inbound or social media expert? thick skin.
FATHOM | TUESDAY, NOVEMBER 26, 2013
[Salesforce.com] 10 ‘Tweetable’ Quotes from Dreamforce ‘13
Marc Benioff, Salesforce.com CEO. Rob Huddleston, Salesforce.com Senior VP of ISVs and Channels. Marc Benioff, Salesforce.com CEO. If you’re missing Dreamforce already, it’s not too early to reminisce on last week’s festivities. Tweet this! Dan Beck, Workday Vice President. Tweet this! Meg Whitman, HP CEO.
LEADSLOTH | TUESDAY, MAY 25, 2010
[Salesforce.com] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 18, 2009
[Salesforce.com] My List of Demand Generation Vendors, and Who They Sell To
Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. Here it is.
SALES INTELLIGENCE VIEW | FRIDAY, JUNE 14, 2013
[Salesforce.com] Where CRM and Content Marketing Collide
Recently, that was all turned upside down as more web marketers started to realize that they could benefit from the sophisticated monitoring and tracking tools found in CRMs like Oracle or Salesforce.com. Customer Relationship Management (CRM) tools have traditionally worked in favor of salespeople. The Marriage of CRM and Content Marketing.
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 24, 2013
[Salesforce.com] 3 Key Behaviors that Guarantee a Great Customer Service Team
Use the in-CRM chat systems, such as Chatter for salesforce.com or Activity Feed for Dynamics CRM, to keep everyone in the loop about customer issues. If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. Value Your Team.
HUBSPOT | TUESDAY, APRIL 2, 2013
[Salesforce.com] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
Most public companies like Salesforce.com, NetSuite, etc. There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. Note About These Metrics. million.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | SUNDAY, MARCH 20, 2011
[Salesforce.com] FREE 3/24 Webinar: Sales 2.0 Tools To Sell By
Jigsaw Fusion - Contact Data and more ConnectAndSell - Power Dialing a whole day's production into ONE Hour Skype - Group Chat within our company HubSpot - Our Inbound Leads, Blog and Analytics Salesforce.com - Modified for performance, not just data Google Alerts - Cheap Man's tool for trigger events. tools.
HUBSPOT | MONDAY, AUGUST 1, 2011
[Salesforce.com] 5 Reasons Businesses Must Revolutionize Sales and Marketing
To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Remember when your go-to marketing strategy was outbound?
MARKETING LEADERSHIP COUNCIL | TUESDAY, DECEMBER 13, 2011
[Salesforce.com] 10 Sales Trends for 2012
The promise of SAAS-based CRM, such as Salesforce.com, is making way for significant advances in CRM-integrated selling tools that actually work. (the following is a guest post from Nick Toman, head of the Sales Executive Council, our sister program for heads of sales. It originally appeared on their blog, T he Sales Challenger.).
PAUL GILLIN | MONDAY, AUGUST 6, 2012
[Salesforce.com] An Intelligent Approach to Influence Measurement
Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with.
FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
[Salesforce.com] 3 Reasons I’m not at Dreamforce
If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Lead Generation | Not at Dreamforce. I’m not at Dreamforce. I was invited multiple times by Marketo , Silverpop and Act-On, as well as fellow B2B demand generation experts – but I’m not there. Just not me.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Salesforce.com] 60 Marketing Acronyms Every Industry Pro Should Know
Examples: Salesforce.com, Google. Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms. AIDA: Attention, Interest, Desire, Action.
HUBSPOT | MONDAY, JULY 30, 2012
[Salesforce.com] 11 Ways to Make Social Media Marketing Less of a Time Suck
For example, if a sales or customer service inquiry comes in to us through social media, we know exactly what to do without even a moment's thought: Go to Salesforce.com, and search for the person's name. Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it. Uh, not really. social.
HUBSPOT | THURSDAY, FEBRUARY 24, 2011
[Salesforce.com] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
You can get to Salesforce.com. In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. Phil is the a uthor of Why New Systems Fail and The Next Wave of Technologies , and most recently The New Small. In the show we chat about: Some of the key concepts from his book The New Small. The 5 Enablers. Example: HubSpot ).
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 18, 2012
[Salesforce.com] How Do You Know Your Solution's Target Market?
You might need them to be an IBM shop or a Salesforce.com user. It’s almost 2013 and innovation has sky rocketed to an all time high. Think of all the technology companies that exist now, solely because of the existence of the “Cloud”. The number of B2B technology companies that have been created just from that one phenomenon is mind blowing.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 13, 2012
[Salesforce.com] ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On
CoreMotives (purchased last March by Silverpop ) has a similar architecture within the Microsoft Dynamics world and Predictive Response (which I haven’t looked at in detail) is a similar add-on to Salesforce.com. Sounds like the idea has legs. The product has matured as well. This is comparable to standard marketing automation products.
LOOPFUSE | MONDAY, OCTOBER 4, 2010
[Salesforce.com] The Loopfuse Exchange: Sales & Marketing Best Practices
The goal for the Loopfuse Exchange is to share the best practices from some of the best sales and marketing professionals in the business who give their companies a competitive edge. Later this afternoon, we will have our first guest blog post for the Loopfuse Exchange by one of our partners, Greg Malpass of Traction Sales and Marketing.
MARKETING INTERACTIONS | MONDAY, SEPTEMBER 21, 2009
[Salesforce.com] Genoo Puts Microsite Marketing Automation on the Map
Genoo has lead scoring, email marketing, salesforce.com integration, lead profiles, landing pages segmentation tools and auto responders, like many other marketing automation SAAS providers, but let's get to the uber cool stuff. Genoo gives you the microsite and content management tools to make this happen. Yes, for business users.
THE POINT | MONDAY, APRIL 18, 2011
[Salesforce.com] Animoto: Easy, Cost-Effective Video Content to Go
At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. Good video content engages customers and prospects like no white paper or webinar can. Enter Animoto.
WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012
[Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 3, 2012
[Salesforce.com] Four Signs That You May Need Marketing Automation Help
How do we take marketing automation to the next level?” “How do we integrate revenue performance management and marketing metrics into our processes?” “Why are we getting blacklisted after email campaigns go out?” “Why is that process not working between Marketo and Salesforce.com?” by Kelly Waffle I recently finished a book on Thomas Edison.
B2B MARKETING MENTOR | MONDAY, FEBRUARY 6, 2012
[Salesforce.com] 5 Social Media Strategies for B2B Sales Success
In an interview with Brian Solis, Marcel LeBrun of Radian6 (now part of Salesforce.com) talks about how recent technology has mechanized the relationship between customer and company. Marketing Sherpa released a report in January showing that the average B2B deal size is on the decline. Social media may be part of the answer.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MARCH 28, 2014
[Salesforce.com] Klout Founder says Lithium deal will propel new development
Additional revenue began coming in from the nearly 3,000 API partners including Salesforce.com, The Huffington Post, and Hootsuite. The genesis of Klout circa 2008. Yesterday Lithium announced it had acquired Klout for nearly $200 mm in cash and stock, closing the door on the “start-up” chapter of Klout’s six-year history.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 25, 2015
[Salesforce.com] B-to-B Marketers: Why it takes more than three calls to make a sale
Traditional CRM programs like Salesforce.com, SalesLogix, ACT, Goldmine, Maximizer and others focus on the sales person entering and managing his own data and pushing it “up” to management. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Simply fulfilling a request is not the answer, but yet many companies do just that.
LOOPFUSE | FRIDAY, JULY 19, 2013
[Salesforce.com] Watermelons don’t keep
To add LoopFuse to Salesforce.com, click here. It’s summer time. The hot, sticky days can drag on with the sun beating down on your head. Evenings seem to cool off only slightly as mosquitoes drone and fireflies put on their nightly show. That may not be the case. Earlier this summer we found a mysterious liquid on our kitchen floor at home.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 13, 2012
[Salesforce.com] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
WRITING ON THE WEB | TUESDAY, NOVEMBER 23, 2010
[Salesforce.com] 3 Great Twitter Apps for Content Marketers
CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Today’s post was written by Louise Baker, freelance blogger and journalist. CoTweet. HootSuite.
B2B IDEAS @ WORK | FRIDAY, OCTOBER 21, 2011
[Salesforce.com] Content is King in B2B Marketing, but Customers are the Power Behind the Throne
” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Most marketers, especially those in B2B, understand the importance of customer relationship management. ” This is a topic that, in my opinion, never gets old. Explain. This is easy.
B2B IDEAS @ WORK | MONDAY, AUGUST 1, 2011
[Salesforce.com] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day. Late to get started. Have already given up.
VOICE-BASED MARKETING | THURSDAY, OCTOBER 17, 2013
[Salesforce.com] Marketing and Sales Should Work Together to Define How Leads Get Scored and Routed
Marketing automation tools can also integrate with CRM systems like Salesforce.com and assign leads to the correct rep’s queue. How do you measure the success of your lead generation campaigns? The answer matters, because how you define success impacts how you plan your campaigns. Define What Leads Qualify to Go to Sales.
VOICE-BASED MARKETING | MONDAY, OCTOBER 7, 2013
[Salesforce.com] Measure Your Content Marketing ROI with Call Tracking
The lead should be tracked through the sales process to see if it eventually turns into revenue. (If you aren’t doing this already, a marketing automation tool like Marketo or Eloqua integrated with a CRM system like Salesforce.com can help you get started.). Businesses today continue to spend more on content marketing. CEOs care about money.
PAUL GILLIN | THURSDAY, JUNE 24, 2010
[Salesforce.com] How to Calculate Social Marketing ROI
Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. EMC Corp. Of course not.
HUBSPOT | TUESDAY, MARCH 19, 2013
[Salesforce.com] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
By way of example, you can read HubSpot co-founder Dharmesh Shah’s latest thoughts on business and technology by visiting onstartups.com or read our CMO Mike Volpe’s thoughts on sales and marketing alignment via a guest blog with Salesforce.com. public relations can be a critical ingredient in your marketing mix. Snooze. Opening a new office?
HUBSPOT | FRIDAY, FEBRUARY 24, 2012
[Salesforce.com] The Inbound Way to Do Trade Show Marketing
For example, this is what HubSpot did at Salesforce.com's Dreamforce trade show: 5. Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process.
HUBSPOT | WEDNESDAY, AUGUST 8, 2012
[Salesforce.com] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
Here's a question for you: How much does customer experience factor into your marketing strategy ? That’s the increasingly important subset of CXM, something called "Digital Experience Management." In other words, customer experience is way more than just a friendly voice on the phone. But how do you "be" the customer when you're, well, not?
B2BBLOGGERS | FRIDAY, MAY 21, 2010
[Salesforce.com] What Tools and Management Systems Work Best for B2B Lead Generation
Sales Management Systems Salesforce.com is a sales management system many companies rely on. From whitepapers to email campaigns to educational webinars and social media it can become hard to manage. content management system (CMS) is one tool no B2B marketer can go without. Remember to set up a list of goals, and go from there.
B2B IDEAS @ WORK | TUESDAY, OCTOBER 25, 2011
[Salesforce.com] B2B Data Hygiene: It Pays to Scrub Your Lists
Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Poor reputation.
LEAD VIEWS | THURSDAY, JANUARY 20, 2011
[Salesforce.com] Getting The Most Out of Marketing Automation With CRM Integration
Some sophisticated systems, such as Salesforce.com offer automated mapping, while others require manual mapping. Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. But all of this cannot happen on marketing automation alone. Integration: An Introduction. The Technology.
HUBSPOT | MONDAY, SEPTEMBER 17, 2012
[Salesforce.com] Will Marketing Technology Look Like iOS Someday?
Well, take a look at Salesforce.com's AppExchange. The marketing technology landscape is incredibly vibrant these days. And by "vibrant," I mean something like the Wild West: thousands of pioneers valiantly chasing the future into new and uncharted territory. what do I do with all this?". Consolidation vs. Diversification. Maybe. Neither?
B2B MARKETING MENTOR | TUESDAY, SEPTEMBER 3, 2013
[Salesforce.com] Where Should Marketo Go From Here?
Recent acquisitions have changed the face of the industry, including ExactTarget’s purchase of Pardot , Salesforce.com’s recent purchase of ExactTarget , Microsoft’s purchase of MarketingPilot , Adobe’s purchase of Neolane and Oracle’s purchase of Eloqua , which many consider to be Marketo’s biggest competitor.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Salesforce.com] The 7 Slides You Need for an Epic Monthly Marketing Report
HubSpot customers can get this data from a CRM like Salesforce.com when it's integrated with HubSpot.). Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? But today, there's no need to struggle. Note the word "results." Visits by Source.
TRADESMEN INSIGHTS | THURSDAY, MARCH 4, 2010
[Salesforce.com] B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
Traditional CRM programs like Salesforce.com, SalesLogix, ACT, Goldmine, Maximizer and others focus on the sales person entering and managing his own data and pushing it “up” to management. We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them.
WORKFACE | TUESDAY, JANUARY 3, 2012
[Salesforce.com] Web 4.0: The Era of Online Customer Engagement
Salesforce.com has been driving efforts like Chatter forward with the objective of helping organizations become more social. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. I’m not talking about luddites holding your company back. Web 2.0
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 21, 2012
[Salesforce.com] Quantivo Offers High-Volume Customer Analytics at a Modest Price
Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems. These are exciting times in the world of analytical systems. Quantivo is part of this latest technical flowering.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 22, 2011
[Salesforce.com] HubSpot Spreads Its Wings
Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). Both events mark a continued expansion of their product. Acquisitions, on the other hand, can be strategically decisive.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 26, 2011
[Salesforce.com] Oracle Real-Time Decisions Empowers Business Users
The system has a couple of dozen major installations and more smaller clients. _ *True believers might argue that Software as a Service upends this rule by making integration very simple. I’ll grant that SaaS makes it easier to add new components on top of a standard platform such as Salesforce.com ’s Force.com. appear at a dizzying pace.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 8, 2010
[Salesforce.com] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Combining these provides interesting insights into who competes with whom and what they're likely to do next. Coincidence? Yeah, probably.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 4, 2011
[Salesforce.com] The Revenue Performance Management Bandwagon
Salesforce.com created the cloud computing category. by Brian Kardon | Tweet this. Following is a post from our internal blog. We thought the world might like to read it as well. All part of our commitment to transparency. M. A. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.. Imitation is easy.
MARKETING ACTION | WEDNESDAY, NOVEMBER 27, 2013
[Salesforce.com] What Are You Thankful For?
John Eaton, Sales. I’m thankful for two things this year: Twitter Prospector and the Act-On Hot Prospects Tab in Salesforce.com. You asking me? I’m grateful not to be a turkey (although this one is quite stylish…). Phil Bosley, Sales. Thankful for the Boston Red Sox. Oh yeah, my family and health too. Tiffany Gonzalez, A/P Specialist.
B2B MARKETING MENTOR | THURSDAY, JULY 3, 2014
[Salesforce.com] Our 5 Favorite Marketing Automation UIs
ExactTarget Marketing Cloud by Salesforce.com. Marketers are tinkerers by nature, whether they’re testing 30 different colors for a call-to-action button or 10 different filters to segment targets for an email campaign. And marketing automation software offers them plenty to tinker with. HubSpot. Adobe Marketing Cloud. Eloqua. Salesfusion.
VIEWPOINT | THURSDAY, AUGUST 30, 2012
[Salesforce.com] PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
He helped build Salesforce.com with an outbound marketing perspective into the mid-market. My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. There are all these things we’ve got to do.’
THE ROI GUY | THURSDAY, NOVEMBER 17, 2011
[Salesforce.com] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Inc 5000 Pisello Alinean Eloqua
MODERN B2B MARKETING | SUNDAY, MAY 26, 2013
[Salesforce.com] 5 Reasons Australian Marketers Should Check Out CeBIT in Sydney
PS: You can register for a free Exhibition ticket through Salesforce.com (a saving of $99). Author: Lisa Handley CeBIT has changed! Today, CeBIT is a three-day crash course in everything you need to understand about the new wave of digital transformation. Here are five things that we’re excited about! 1. Reaching the Connected Customer.
B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 13, 2011
[Salesforce.com] Is it Still a Revolution if it Comes with Instructions?
In this case, it’s Radian6, recently sucked up by Salesforce.com. A quick trip to the book’s website reveals a very, very concerted effort to sell speaking engagements and consulting. So whatever value may lie in its pages, it’s wise to view this book through the skeptical lens of a content marketer. Oh, crap, you did. Yup, did that too.
AMPLIFINITY | FRIDAY, JULY 3, 2015
[Salesforce.com] 6 referral-selling killers
Originally published on June 29, on Salesforce.com/blog. Brad had a “problem.” He had more referrals than he could handle. (Is there really such a thing?) Using a homegrown program, he’d booked more business in one quarter than in the entire previous year. Right now my staff and I need a breather.” Referrals Don’t Manage Themselves. Really?
VOICE-BASED MARKETING | FRIDAY, OCTOBER 31, 2014
[Salesforce.com] Top 6 Marketing Measurement Technologies
Customer Relationship Management (CRM): Just over half (52%) of marketers are using CRM solutions such as Salesforce.com , to deliver insights on sales conversions. As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. General