MODERN B2B MARKETING | THURSDAY, APRIL 7, 2011
[Salesforce.com] 5 Essential Books to Understand B2B Sales 2.0
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. The key takeaway from Taber’s book is how to leverage the Salesforce.com system. by Katie Byrnes To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Sales 2.0. By Anneke Seley. By Jill Konrath.
ONPATH | MONDAY, NOVEMBER 28, 2011
[Salesforce.com] OnPath Drives 53 Leads in 20 Days for BDC
OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal How would you like to get million dollar leads for less than $500 per lead? Find out by watching this webinar, it's FREE. You'll learn: 1. How much it costs.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 7, 2011
[Salesforce.com] Klout rants are becoming a cottage industry
Salesforce.com announced it was wiring Klout into its market-leading CRM software to support sales and service decision-making. Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy? Are you really serious about privacy? This privacy violation is intolerable.
VOICE-BASED MARKETING | THURSDAY, JUNE 27, 2013
[Salesforce.com] 4 Ways Marketing Teams Are Coping with the Increase of Google PPC Costs
Salesforce.com and CRM Integration to Monitor Leads through the Salescycle. Integrating your Google PPC call tracking data with Salesforce.com , for example, means the search terms, keywords, domains, etc. Dynamic Phone Number Insertion to Weed Out Ineffective Ads. Think this isn’t valuable data? Think again. Take the Next Step.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 5, 2011
[Salesforce.com] Whatsnexx Manages Customer States, Not Campaigns
The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. This is especially true as marketers add data sources that are not built into standard marketing automation products, which are often limited to Salesforce.com and perhaps a tagged Web site. Whether it’s radically simpler is another question.
LOOPFUSE | WEDNESDAY, SEPTEMBER 15, 2010
[Salesforce.com] Marketing Automation Buyer's Guide to Email Deliverability.
Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 4, 2010
[Salesforce.com] Genoo and Act-On Software Add Social Marketing Features
It has made several important enhancements since my review in March 2009 , notably multi-step campaign sequences and bi-directional integration with Salesforce.com. Naturally our friends in the business marketing space have been adding such features as well. I got details from two of them last week.
MARKETING GENIUS BLOG | THURSDAY, APRIL 15, 2010
[Salesforce.com] Is Email the Workhorse of Demand Gen?
And with new tools like dialers for Salesforce.com, or dialing services like ConnectAndSell, getting hold of people on the phone is now easier than ever. Demand Generation is all about generating interest in your products, assuming you can get hold of potential clients. So is the phone still the most effective today? Email Pros. Email Cons.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 8, 2009
[Salesforce.com] Demand Generation Vendor Traffic Rankings
Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. You can see that post here.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JULY 15, 2013
[Salesforce.com] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. So it''s best to treat Vocus Marketing Suite as a class unto itself.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 9, 2009
[Salesforce.com] Marketo Sales Insight Expands Salesforce Access to Marketing Data
Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. I had a personal demonstration last week (are you impressed?), but there’s an online demo that seems to cover pretty much the whole product. three Web site visits in two days).
WRITING ON THE WEB | TUESDAY, NOVEMBER 23, 2010
[Salesforce.com] 3 Great Twitter Apps for Content Marketers
CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Today’s post was written by Louise Baker, freelance blogger and journalist. CoTweet. HootSuite.
LOOPFUSE | TUESDAY, JULY 6, 2010
[Salesforce.com] The Value in Free Marketing Automation
The Value in Free Marketing Automation July 6th, 2010 by Roy Russo End the Status Quo in Marketing Automation Last week marked a dramatic turning-point for us at LoopFuse and the general Marketing Automation sector, with the unveiling of our Free Marketing Automation offering, FreeView. So allow me to rain on the price-gouging parade. Forever.
CMO ESSENTIALS | FRIDAY, OCTOBER 17, 2014
[Salesforce.com] Dreamforce 2014: It’s the Community, Stupid
With Hillary Clinton and Al Gore among the keynoters at Salesforce.com’s annual Dreamforce user conference (can we even call it that anymore?) in San Francisco, you’ll forgive me for the Clinton-era reference in my title (explanation here for you Millennials who might not be familiar with the phrase). It’s about the community. leads).
SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 21, 2013
[Salesforce.com] How to Ensure a Successful Inside Sales ‘Nurturing’ Campaign
From my experience working within Salesforce.com, we found an efficient way to capture useful information from our nurtured accounts and put it to use for our Inside Sales Reps. Few would argue that many accounts and prospects that need to be nurtured can often be overlooked. These nurtured accounts could very well be your future customers.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 15, 2009
[Salesforce.com] 10 BtoB Marketers Predictions for 2010
Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Enjoy! Its time next year to embrace it!
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 31, 2011
[Salesforce.com] Why Eloqua is Working with Habitat for Humanity
Companies like Microsoft, and Salesforce.com have long been active in “community service or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. Find what works for you and your organization. Share email.
LOOPFUSE | FRIDAY, JULY 27, 2012
[Salesforce.com] Better Value, Easier to Use Marketing Automation
To add LoopFuse to Salesforce.com, click here. We hear this over and over from our customers and prospects about why they chose us or why they are looking at us as their marketing automation and lead management choice. That sort of defeats the whole purpose. We would love you to try out LoopFuse here.
LOOPFUSE | THURSDAY, DECEMBER 8, 2011
[Salesforce.com] Philosophical Questions of a Marketing Automation Prospect
The CRM Activity dashboard shows you who has been exported to Salesforce.com recently. The holidays are a time of year when people ask themselves deeper and meaningful questions. As I reflected on some of these questions for my own life, I had some overlapping thoughts while working on some support cases here at LoopFuse.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 13, 2012
[Salesforce.com] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
LOOPFUSE | THURSDAY, DECEMBER 29, 2011
[Salesforce.com] Beware the Approximators
To add LoopFuse to Salesforce.com, click here. During the recent holiday season I found myself in a local retailer looking at TV’s and dreaming of what I might find for my home office. I had heard some buzz about the newer 3D TV’s and I decided to look at a couple to see what the different features were. That* was a good 3D experience.
B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 20, 2012
[Salesforce.com] Demystifying Social Media for B2B, and I mean, B2B!
And try not to confuse B to B with B to C companies that sell technology, like Kobo, or even Salesforce.com as they both have a huge base of end users/fans. I’m talking hard-core IT. This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. Make it fun.
MARKETING INTERACTIONS | WEDNESDAY, JUNE 30, 2010
[Salesforce.com] LoopFuse Removes the Budget Barrier from Marketing Automation
There are a couple of really useful things I should mention: Salesforce.com integration is about a 3 click process. I had the distinct pleasure of speaking with Sean Dwyer, CEO of LoopFuse yesterday. marketers. Hint: FREE is the key word.]. What they've done that I think is very unique is to create a Free Forever model. No problem.
THE EFFECTIVE MARKETER | FRIDAY, JUNE 1, 2012
[Salesforce.com] Getting Started Guide for Marketing Automation
If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem. But let’s say you got approval and have purchased the marketing automation software of your dreams. Now what? Getting Started with Marketing Automation.
LOOPFUSE | WEDNESDAY, FEBRUARY 15, 2012
[Salesforce.com] Four Ways to Improve Your Marketing Efforts with Automation
To add LoopFuse to Salesforce.com, click here. Traditional Marketing Management courses talk about the “Marketing Mix” and how different elements come together to form a marketing plan. This is how LoopFuse can help you do better in each of these four areas. Promotion and Communication. Product and Consumer. Know your product. Price and Cost.
SALES PROSPECTING PERSPECTIVES | MONDAY, JULY 29, 2013
[Salesforce.com] The 3 Key Components to Customer Success for Inside Sales
think of support at Salesforce.com when I think of being reliable. Recently, it seems that everywhere I look I come across more and more instances of customer service, and it makes me realize how crucial customer experience is when it comes to retaining business. The same theory goes for experiences with customers. Be Reliable. Be Proactive.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 8, 2010
[Salesforce.com] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Combining these provides interesting insights into who competes with whom and what they're likely to do next. Coincidence? Yeah, probably.
MARKETING INTERACTIONS | MONDAY, AUGUST 16, 2010
[Salesforce.com] Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation
Automated integration with Salesforce.com with entry of password. I recently caught up with Scott Mersy, VP of Marketing, and Parker Trewin, Director of Marketing Communications for Genius.com to discuss their Free, Instant-On offering of Genius Demand Generation. First, the details: No need for IT - Instant-On Website Tracking.
LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
[Salesforce.com] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Marketing Interactions : Ardath Albee does a great job of providing nuggets of wisdom in every blog post.
NUSPARK | SATURDAY, MAY 28, 2011
[Salesforce.com] An Email to Bob in Sales: Thanks for aligning with us in Marketing
You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing. How are you? I haven’t seen you much around the office lately; I know we’re both crazy busy people. Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads.
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 6, 2010
[Salesforce.com] QlikView's New Release Focuses on Enterprise Deployment
I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. But it remains my personal go-to tool for data analysis and I do keep an eye on it. Here’s what’s up. Business is good. But more big enterprises are signing on as well.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 13, 2012
[Salesforce.com] ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On
CoreMotives (purchased last March by Silverpop ) has a similar architecture within the Microsoft Dynamics world and Predictive Response (which I haven’t looked at in detail) is a similar add-on to Salesforce.com. Sounds like the idea has legs. The product has matured as well. This is comparable to standard marketing automation products.
MODERN B2B MARKETING | FRIDAY, JUNE 12, 2009
[Salesforce.com] Marketing Features in Salesforce Summer 09
There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. Other new features include: Auto-response email and updates are now available in Salesforce.com, which means you can set up automated emails & field updates based on campaign member behavior and attributes using workflow rules.
JUNTA 42 | SATURDAY, JANUARY 24, 2015
[Salesforce.com] This Week in Content Marketing: Why is Marketing Still Subservient to Sales?
How Content Marketing Is Bringing Together Sales and Marketing Teams (10:36): A new post on Salesforce.com’s blog makes a compelling case for sales and marketing teams to learn to work together more closely — a case that Robert and I have been championing for years. This week’s show. Content Marketing in the News. million views.
ONPATH | FRIDAY, NOVEMBER 19, 2010
[Salesforce.com] Social CRM - How some companies are using it.
After trying out other social CRM tools, Enterasys turned to Salesforce.com’s Chatter. Yesterday we hosted an event titled: Social CRM: What is it? Should I care? Watch the recording here. Our panelists had a candid discussion about the merits of Social CRM. How Real Companies are Going Social and Winning. Search Popularity. Case Study.
FEARLESS COMPETITOR | TUESDAY, APRIL 1, 2014
[Salesforce.com] Syndication is a key business strategy for Marketing Made Simple TV
This is why we publish the show (after a 14 day waiting period) to sites such as Social Media Today, Business2Community, CustomerThink, CMO.com, Fearless Competitor and Salesforce.com. We’ve had many truly awesome guests on Marketing Made Simple TV. You can see them all here: The show guest list on Marketing Made Simple TV. Tweet this!
FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
[Salesforce.com] 4 BtoB Marketing Action Items for 2011
“ Huge believer in lead gen programs. I developed successful program utilizing integrated Marketo/Salesforce.com platform with telesales support. I was truly amazed how quickly we saw results in terms of building a qualified pipeline. Now that it’s March of 2011, it is time to revisit this important post for the new year.
LOOPFUSE | WEDNESDAY, JANUARY 4, 2012
[Salesforce.com] Marketing automation services are the rocket, but content is the fuel
To add LoopFuse to Salesforce.com, click here. This is a guest p ost by Russell Sparkman, CEO of FusionSpark Media, Inc., and Founder/Director of the Langley Center for New Media. Russell is a presenter at the 2nd Annual Content Marketing Retreat happening January 26 & 27 in Langley, WA (just outside Seattle). question. Distribution.
HUBSPOT | WEDNESDAY, DECEMBER 8, 2010
[Salesforce.com] The Evolution of Search Engine Marketing [Dreamforce 2010]
Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot
BIZNOLOGY | FRIDAY, FEBRUARY 13, 2015
[Salesforce.com] B2B data decay and list rental – buyer beware!
We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Offer for response. Creativity.
LEADSLOTH | MONDAY, JULY 12, 2010
[Salesforce.com] Hubspot Review
These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. Marketing departments at mid-size companies. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. HubSpot can serve both audiences, but in a different way.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MARCH 8, 2012
[Salesforce.com] The Golden Question For Inside Sales: What Metrics Are Good Metrics?
Our operations team frequently re-evaluates which metrics to capture for our clients and strategic ways to use Salesforce.com and other tools to gather this data. I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? Cleansing Data).
FATHOM | WEDNESDAY, DECEMBER 4, 2013
[Salesforce.com] Dreamforce Recap 2013: 7 Key Call Metrics that Will Accelerate Sales Revenue
However, this session took call tracking a level deeper – exploring the opportunity to tie both inbound and outbound calls into Salesforce.com directly using RingDNA. Howard Brown, CEO of RingDNA , kicked off Dreamforce with a session on 7 Key Call Metrics that Will Accelerate Sales Revenue. Harvard Business Review ).
FEARLESS COMPETITOR | THURSDAY, AUGUST 25, 2011
[Salesforce.com] 3 Reasons I’m not going to Dreamforce next week
If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Marketing | Not Going to Dreamforce. Want to understand the values and culture of Find New Customers? suggest you watch last Friday’s Laugh and Learn show. thought I’d share why with our readers and fans. Just not me.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 18, 2015
[Salesforce.com] Customer Data Platforms Revisited: The Future of Marketing Data
Indeed, the big marketing clouds from Oracle, Salesforce.com, IBM, Adobe, and others all include extensive Delivery layer functions. Systems were included only if their data (or derived data such as model scores) was available to other systems for campaigns and messaging. But things aren’t quite so simple. In fact, most do not.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 7, 2010
[Salesforce.com] 2010 Will Bring New Features to Demand Generation Systems
It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business. Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring?
JUNTA 42 | WEDNESDAY, FEBRUARY 1, 2012
[Salesforce.com] 47 Essential Social Media Tools for Content Marketers
Now a Salesforce.com company. It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Which ones am I missing that you cannot live without? disclaimer: many of the tools below are CMI partner tools]. The Basics. Yahoo!
ANNUITAS | FRIDAY, SEPTEMBER 9, 2011
[Salesforce.com] A B2B Perspective of Dreamforce
In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle.
MARKETING EDGE | TUESDAY, JUNE 24, 2008
[Salesforce.com] George Carlin, Marketing, and Social Media
Salesforce.com CEO Marc Benioff wrote a book on this issue. Marketing is at a cross roads and I believe social media will force a major crash of competing values. The crossroad is a dilemma presented by a society based, for the most part, on consumption, a global economy accessible to all, and the wonderful raw rules of capitalism.
LOOPFUSE | TUESDAY, SEPTEMBER 21, 2010
[Salesforce.com] Marketing Automation Buyer's Guide to Lead Nurturing « Loopfuse.
Tags: CRM Integration , Lead Management , lead nurturing This entry was posted on Tuesday, September 21st, 2010 at 10:00 am and is filed under Buyers Guide , CRM Integration , Lead Nurturing , Marketing Automation , Salesforce.com.
SALES INTELLIGENCE VIEW | MONDAY, APRIL 18, 2011
[Salesforce.com] What’s the Difference Between “Sales 2.0? & “Social Selling”?
This trend became even more clear with the purchase of Radian6 by Salesforce.com last month. The sales environment continues to evolve. Most if not all companies are familiar with the term Sales 2.0 and now we are introducing Social Selling to the vocabulary of sales leaders. So whats the difference? The Next Evolution is Social Selling.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 12, 2011
[Salesforce.com] A Busy Day in Marketing Automation Software
Act-On announced Hot Prospects – a Salesforce.com plug-in (similar in concept to an optional product offered by Marketo.) B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. Marketo Launches Spark.
YOUR SALES MANAGEMENT GURU | TUESDAY, SEPTEMBER 4, 2012
[Salesforce.com] Sales Growth: 5 Proven Strategies
The forward was written by Marc Benioff, CEO of SalesForce.com. Sales Growth. Five Proven Strategies from the Worlds Sales Leaders. Over the Labor Day weekend I picked up a book with the above title, written by Thomas Baumgartner, published by John Wiley & Sons. Five Strategies for Sales Growth. Find Growth Before Your Competitors Do.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 25, 2009
[Salesforce.com] Dreamforce 2009: Search Engine Marketing Junkies
It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange. This
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 10, 2012
[Salesforce.com] The Consumerization of the Enterprise App
Salesforce.com’s Chatter app and Yammer provide the same kind of real-time collaboration for the enterprise. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. But novelty is rarely enough. Chatter and Yammer. Assistly. Mindjet.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 30, 2014
[Salesforce.com] Find New Customers ends 2014, ready to crank up 2015
To learn about how I became a medical miracle, read “ The Importance of Attitude ” from the Salesforce.com blog. As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Offering lots of value potential. Sorry, Best Buy.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 6, 2012
[Salesforce.com] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? All the information I needed was already within Salesforce.com. Why are you calling? But do you have something relevant to say if you catch your prospect live? Be prepared.
LEADSLOTH | TUESDAY, MAY 25, 2010
[Salesforce.com] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired.
THE POINT | TUESDAY, SEPTEMBER 6, 2011
[Salesforce.com] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. All-hands discovery session yields important insights, priorities.
INSIGHTIQ BLOG | THURSDAY, FEBRUARY 17, 2011
[Salesforce.com] Quaero Featured in Recent Internet.com Article on CRM Systems
By tracking leads via Hubspot and Salesforce.com, the company was able to do this. "Customer relationship management (CRM) vendors often claim that their software can do practically anything, from revealing which leads work (and which don't) to who your best customers are to which products are the most or least profitable.
MODERN B2B MARKETING | SUNDAY, APRIL 24, 2011
[Salesforce.com] Top 5 Lead Source Best Practices
When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other. Avoid lead source clutter. Keep the lead source constant. Lead source should never change, even if the lead responds to a new campaign. Periodically audit the lead source of closed opportunities.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 25, 2011
[Salesforce.com] Eloqua Goes Titanium
Dreamforce is also a front row seat from which to view Chairman & CEO Marc Benioff’s vision for the future of the cloud with social, mobile and open. Note to those who attended his keynote last year: where was he hiding that iPad?). Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011. Share email. Facebook.
PAUL GILLIN | MONDAY, AUGUST 6, 2012
[Salesforce.com] An Intelligent Approach to Influence Measurement
Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with.
FEARLESS COMPETITOR | FRIDAY, APRIL 23, 2010
[Salesforce.com] How will the Salesforce/Jigsaw acquisition change the B2B industry?
But the Salesforce.com/Jigsaw deal opens new opportunities. The data quality problem. If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%) and. over 4.5%
B2B MARKETING INSIDER | TUESDAY, JULY 28, 2015
[Salesforce.com] 10 Marketing Over Coffee Podcasts You Should Check Out
He led social at Salesforce.com, co-founded Addvocate and according to John is now doing something stealth at the time of this writing around an electric car. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? The show is hosted by John J. Seth Godin.
B2BBLOGGERS | WEDNESDAY, OCTOBER 20, 2010
[Salesforce.com] Fostering Innovation - Eloqua Experience Day Two Keynotes.
We heard from Kendall Collins, CMO of Salesforce.com and Heidi Melin, SVP/CMO of Polycom , and thought leader and pioneer in business visualization Tom Wujec , Senior Fellow at Autodesk. In the past year, the salesforce.com marketing department took a page from the world of development and reorganized and shifted to Agile Marketing.
VOICE-BASED MARKETING | WEDNESDAY, AUGUST 28, 2013
[Salesforce.com] Salesforce and The Four Pillars of End-to-End Sales
If we’ve learned one thing as an organization since we started down the road of building this business, it’s that sales are never simply transaction-based. Like Salesforce, we believe that the key to using a CRM system for better business is more than just a matter of choosing the right technology: you need a vision.
LOOPFUSE | TUESDAY, JANUARY 24, 2012
[Salesforce.com] Spice Up Marketing Automation with a Recipe for Success
To add LoopFuse to Salesforce.com, click here. I make a killer fresh salsa. Over the years I have developed my technical skills to the point that my salsa is a popular request at all sorts of social gatherings. Sure I may be bragging a bit, but when you can bring in $65 per quart in a charity auction, you know you have something special.
VIDYARD | THURSDAY, FEBRUARY 13, 2014
[Salesforce.com] Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own
By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume. Hello Vidyard community! ROI is the ROI.
LOOPFUSE | WEDNESDAY, NOVEMBER 10, 2010
[Salesforce.com] Marketing Automation is too complicated for Free
But make no mistake, LoopFuse is a Marketing Automation technology company… just like Salesforce.com is a Customer Relationship Management product company. In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing. LoopFuse simplifies Marketing Automation.
CONTENT MARKETING FOR BI | WEDNESDAY, MARCH 2, 2011
[Salesforce.com] TDWI Vendor Panel on the Future of BI – part Two
For example, SalesForce.com has their Chatter feature, much like a Facebook for the enterprise. Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. To read part one, click HERE.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 22, 2010
[Salesforce.com] Marketing Automation Vendor Consolidation: Lessons from History
Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself.
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 22, 2010
[Salesforce.com] Real World Social Selling
Social Selling Sales insideview salesforce.com CRM Salesforce Social CRM jigsaw Sales Intelligence twitter facebook linkedin B2B sales productivity social selling b2b sales This is a letter from one of our customers that gives an explanation of this functionality and how he uses it. How do you use InsideView? [.].
THE POINT | WEDNESDAY, NOVEMBER 16, 2011
[Salesforce.com] No Leads from Social Media? No Excuses.
Navicure uses Marketo and Salesforce.com to track marketing ROI.). Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. Here they are, in a nutshell: 1. agree.
LOOPFUSE | MONDAY, NOVEMBER 14, 2011
[Salesforce.com] Turn your product into your marketing with LoopFuse Custom Events
To add LoopFuse to Salesforce.com, click here. This last weekend marked the release of LoopFuse v3.34. This new release includes deeper integration for custom events within the LoopFuse feature set to include a new custom event dashboard, integration of custom events within lead nurturing programs, and scoring rules based on custom events.
LOOPFUSE | WEDNESDAY, SEPTEMBER 23, 2009
[Salesforce.com] We're Hiring: 3 Customer Support Specialists
Proficient with SalesForce.com administration. Were Hiring: 3 Customer Support Specialists September 23rd, 2009 by Roy Russo LoopFuse is looking to add 3 Customer Support Specialists to its growing ranks of happy team members. Positions are to be at our home office in Atlanta, GA. Manage the customer on-boarding process. Comments are closed.
DIGITAL VOICES | TUESDAY, SEPTEMBER 10, 2013
[Salesforce.com] Welcome to the SMAC Stack Revolution
The advent of the cloud has enabled businesses and consumers alike to access affordable, scalable power through internet-based applications like dropbox, iCloud and salesforce.com. This new wave is what we’re calling the SMAC Stack and it encompasses the combined use of Social, Mobile, Analytics and Cloud technologies.
LOOPFUSE | TUESDAY, NOVEMBER 9, 2010
[Salesforce.com] WEBINAR: LoopFuse 101 for your Sales Team
Implement the salesforce.com plug-in to view all your lead’s activity right in your CRM. * Use lead scores to manage which leads are the most qualified prospects. Thursday, November 11th, 2010 2:00PM EST. Join us for the next installment of our webinar series “Light the Fuse. How will this help grow my business? Get Fused! Tweet This!
ONPATH | WEDNESDAY, JULY 4, 2012
[Salesforce.com] NEW App - Add To Campaigns (Multiple Campaign Picker)
Salesforce.com provides features for adding many people to a single campaign. Check out our new app for #salesforce #cloudforce #enterprise #flexforce developed by our talented Salesforce MVP and Salesforce Developer, Nash Zgonjanin. This is the 3rd app he's developed. Follow him on Twitter @NZgon and Linkedin. Get The App Here. About OnPath.
ONPATH | WEDNESDAY, OCTOBER 12, 2011
[Salesforce.com] How to be a Marketing Superhero
OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Live Webinar : [link]. Date : Friday October 21, 2011 Time : 1:00pm EST / 10:00am PST Duration : 29 Minutes. Year-end is fast approaching. Will you be a Sales savior? Learn: 1.
VIDYARD | WEDNESDAY, OCTOBER 1, 2014
[Salesforce.com] Introducing Vidyard Studio: The Easiest Way to Create and Share Video
With Vidyard’s seamless integration with Salesforce.com, individual prospect’s video viewing history can be tracked directly inside existing lead records. It’s never been more important to create compelling content for your online audience – and video, in particular, has become a major priority. Blog Vidyard News
FEARLESS COMPETITOR | TUESDAY, MARCH 17, 2015
[Salesforce.com] Happy St. Patrick’s Day from Find New Customers!
But an awesome blog at Salesforce.com came from that The Importance of Attitude and it has been shared on Twitter over 100 times, so please check it out. Please note that Amanda Nelson who used to be at Salesforce.com is now at RingLead.com and my guest post on marketing will publish on March 23rd there. Despite our slow connection.)
HUBSPOT | FRIDAY, JANUARY 30, 2015
[Salesforce.com] 10 Excel Tricks Every Marketer Should Know
Google, Hubspot, Salesforce.com). Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. Watch the video.
HUBSPOT | MONDAY, AUGUST 1, 2011
[Salesforce.com] 5 Reasons Businesses Must Revolutionize Sales and Marketing
To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Remember when your go-to marketing strategy was outbound?
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 16, 2009
[Salesforce.com] Marketing automation starves without great content
And that lead was instantly dumped into salesforce.com and the little bell rang for the salesperson, you’ve got a lead, and as you can imagine salesperson came to realize that those were not what we would call sales ready leads. As a result, a little over 14 months later they had virtually no pipeline for new business. JB: Sure.
SALES INTELLIGENCE VIEW | TUESDAY, MAY 4, 2010
[Salesforce.com] Marc Benioff vs. Zack Morris?
5/4/10 – John McCormick Watching all the buzz around Salesforce.com’s newest app “Chatter”, and Marc Benioff leading the charge in a jump from “Cloud 1” to “Cloud 2”, it got me thinking of all the technological change that has occurred in sales over the last few years. Remember when Zack Morris was ordering pizzas in [.]. Prospecting Sales 2.0
CUSTOMER EXPERIENCE MATRIX | SUNDAY, OCTOBER 2, 2011
[Salesforce.com] HubSpot's Strategy for Winning the Marketing Automation Horserace
He also cited previous enhancements including custom fields in list imports, custom lists and segments, increased email limit from 5,000 to 50,000 messages, better email templates, optimized email for mobile and social platforms, and improved Salesforce.com integration. Here goes. To be clear, this isn't about building a simpler interface.
LOOPFUSE | MONDAY, SEPTEMBER 27, 2010
[Salesforce.com] Webinar: CRM Integration - Exploring the flexibility of options.
Tags: LoopFuse , Salesforce.com Integration This entry was posted on Monday, September 27th, 2010 at 10:06 am and is filed under CRM Integration , Lead Nurturing , Lead Scoring , OneView , Salesforce.com , Webinars.
LOOPFUSE | THURSDAY, AUGUST 12, 2010
[Salesforce.com] Marketing Automation for the CEO « Loopfuse Marketing Automation.
Marketing Automation for the CEO August 12th, 2010 by Matthew Quinlan Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. One of the more surprising discoveries for me is how many of these companies’ CEOs log into our product.
SALES CHALLENGER | WEDNESDAY, DECEMBER 7, 2011
[Salesforce.com] 10 Trends Every Sales Exec Must Know For 2012
The promise of SAAS-based CRM, such as Salesforce.com, is making way for significant advances in CRM-integrated selling tools that actually work. We hope you’ll read this and share this. Given this, we’d like to share the fundamental shifts we expect to play out in increasingly significant ways in 2012. We look forward to your input!
VIDYARD | THURSDAY, OCTOBER 3, 2013
[Salesforce.com] What I Learned at Video Marketing Space Camp
With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.
SALES PROSPECTING PERSPECTIVES | FRIDAY, MARCH 8, 2013
[Salesforce.com] Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. We closed out the first week of March on our run to finish the quarter strong. Kyle provides a brief explanation for each and it's a great post to share as we all try to have our teams close out the quarter strong.
LOOPFUSE | WEDNESDAY, JUNE 30, 2010
[Salesforce.com] Why Free? Why Now?
Why Free? Why Now? June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. The decision to take LoopFuse freemium was made almost a year ago and we have spent much of that time preparing for this launch. Why Now? Why Free? Why Now?
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 22, 2012
[Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday; 11:00 a.m. – 12:00 p.m. Achieving Closed-Loop Marketing.
VIEWPOINT | MONDAY, OCTOBER 24, 2011
[Salesforce.com] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
ONPATH | FRIDAY, JANUARY 21, 2011
[Salesforce.com] The Importance of CRM Integration in Marketing Automation
Some sophisticated systems, such as Salesforce.com offer automated mapping, while others require manual mapping. OnPath is a certified partner and reseller of HubSpot , Marketo and Salesforce.com. Article courtesy of Lauren Carlson, CRM Market Analyst with Software Advice. But all of this cannot happen on marketing automation alone.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 19, 2013
[Salesforce.com] “All there is in business is (digital) marketing and innovation” – Peter Drucker
Technology cloud – software to manage these processes, such as Marketo/Eloqua/Salesforce.com. Buffer “Business has only two functions — marketing and innovation.” Digital Marketing). ? Peter F. Drucker. (He did not use the term digital marketing, but it was added to bring his quote up to date.). The late Peter Drucker is right.
ANYTHING GOES MARKETING | TUESDAY, MARCH 24, 2009
[Salesforce.com] Sharing Space: Marketing and Sales
Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. personally wouldn’t have it any other way. You may have the following reactions: I don’t think this is a big deal. They should repaint the white lines and repave the cracked pavement. Come Together.
B2B IDEAS @ WORK | TUESDAY, OCTOBER 25, 2011
[Salesforce.com] B2B Data Hygiene: It Pays to Scrub Your Lists
Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Poor reputation.
LEADSLOTH | THURSDAY, AUGUST 26, 2010
[Salesforce.com] Social Media & Marketing Automation
Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. How useful is this?