CUSTOMER EXPERIENCE MATRIX | SUNDAY, OCTOBER 2, 2011
[Salesforce.com] HubSpot's Strategy for Winning the Marketing Automation Horserace
He also cited previous enhancements including custom fields in list imports, custom lists and segments, increased email limit from 5,000 to 50,000 messages, better email templates, optimized email for mobile and social platforms, and improved Salesforce.com integration. Here goes. To be clear, this isn't about building a simpler interface.
WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012
[Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year.
HUBSPOT | MONDAY, AUGUST 1, 2011
[Salesforce.com] 5 Reasons Businesses Must Revolutionize Sales and Marketing
To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Remember when your go-to marketing strategy was outbound?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 2, 2012
[Salesforce.com] KXEN Packages Automated Predictive Models within Salesforce Apps
As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers.
ORB INTELLIGENCE | FRIDAY, DECEMBER 19, 2014
[Salesforce.com] The Role of Data in Predictive Marketing
Begemoths Salesforce.com and Marketo have recently acquired predictive marketing software companies ( RelateIQ and Insightera ), indicating that they are serious about data intelligence, too. Originally posted on VentureBeat. Data You Need To Drive Your B2B Sales Engine. But it’s only as good as the data fueling those algorithms. Enigma.io
ONPATH | THURSDAY, DECEMBER 8, 2011
[Salesforce.com] The Two Most Important Words In Sales
OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal Our clients are located in USA, Canada, Ottawa , Toronto and Montreal.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 18, 2012
[Salesforce.com] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. A new user interface is planned for next year. The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. has not bought a specific product).
HUBSPOT | THURSDAY, JULY 3, 2014
[Salesforce.com] Everything You Need to Know to Successfully Live-Tweet Your Event
For example, Salesforce.com made the official hashtag for their Dreamforce conference #DF13 , but some people still tweeted using the hashtags #Dreamforce and #Dreamforce13 instead. Live-tweeting is kind of like note-taking, only it''s online, collective, and interactive. Before the Event. Choose a hashtag and promote it. Grab your seats!
ILLUMINATING THE FUTURE | SUNDAY, JULY 10, 2011
[Salesforce.com] Go Negative or Go Nowhere
When it first went to market more than a decade ago, SalesForce.com asked its prospects if they were tired of dealing with software (at least, in its conventional manifestation). Sales people tend to be inveterate optimists. Unfortunately, this kind of approach never really gets the buyer in the gut. It sounds so "negative," after all.
SALES INTELLIGENCE VIEW | FRIDAY, JUNE 14, 2013
[Salesforce.com] Where CRM and Content Marketing Collide
Recently, that was all turned upside down as more web marketers started to realize that they could benefit from the sophisticated monitoring and tracking tools found in CRMs like Oracle or Salesforce.com. Customer Relationship Management (CRM) tools have traditionally worked in favor of salespeople. The Marriage of CRM and Content Marketing.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 11, 2011
[Salesforce.com] 3 Helpful Lessons That Will Make You A Better Inside Sales Manager
Sales Prospecting Perspectives is pleased to bring you a guest entry from the face of The Crap Report and Inside Salse Manager for Care.com. Ah, back in the old hallowed halls of AG Salesworks! It's so nice to see my old friends again. Look, there's Craigo dancing between the cubes! love AG Salesworks. believe in AG Salesworks. At all.
MODERN B2B MARKETING | SUNDAY, MAY 1, 2011
[Salesforce.com] 5 Strategies that Fuel the Sales and Marketing Machine
These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. Having marketing there seemed at first like a kind gesture.
MARKETING ACTION | MONDAY, FEBRUARY 17, 2014
[Salesforce.com] Digital Marketing Glossary, Part 1
Examples of CRM technologies include Salesforce.com, SugarCRM, NetSuite CRM, Microsoft Dynamics, and SalesLogix. Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” This glossary is a first draft, and we invite your feedback. Here’s Part 1, A through D.
B2B IDEAS @ WORK | TUESDAY, OCTOBER 25, 2011
[Salesforce.com] B2B Data Hygiene: It Pays to Scrub Your Lists
Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Poor reputation.
SALES INTELLIGENCE VIEW | TUESDAY, MAY 4, 2010
[Salesforce.com] Marc Benioff vs. Zack Morris?
5/4/10 – John McCormick Watching all the buzz around Salesforce.com’s newest app “Chatter”, and Marc Benioff leading the charge in a jump from “Cloud 1” to “Cloud 2”, it got me thinking of all the technological change that has occurred in sales over the last few years. Remember when Zack Morris was ordering pizzas in [.]. Prospecting Sales 2.0
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
[Salesforce.com] Swyft Offers Low-Cost Interaction Management Software as a Service
Intriguingly, the company offers its product on the Salesforce.com App Exchange, specifically offering a smartphone-enabled version that can use geolocation to identify a salesperson’s current location and recommend the most efficient prospects to visit. Summary: Swyft offers a Software-as-a-Service real-time interaction manager.
SOCIAL MEDIA B2B | FRIDAY, MAY 20, 2011
[Salesforce.com] Several B2B Perspectives on LinkedIn’s IPO
But as this story in Bloomberg details, LinkedIn gets “70 percent of revenue from business subscriptions, a model that’s similar to Salesforce.com.” So perhaps instead of treating LinkedIn like social media perhaps its future is more like the CRM model. While I did not write a post myself, here are three perspectives about it. from Grow Blog.
SOCIAL MEDIA B2B | THURSDAY, APRIL 17, 2014
[Salesforce.com] Grow Your B2B Audience by Considering Size, Engagement and Value
Jeffrey K. What’s the premise of your book Audience ? Lots of people say every company is a publisher. Every company is a broadcaster. And we’ve seen some companies really embrace that quite well, and do some wonderful things through content marketing. That’s simply no way to build traffic. And that’s true of broadcasting as well.
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 24, 2013
[Salesforce.com] 3 Key Behaviors that Guarantee a Great Customer Service Team
Use the in-CRM chat systems, such as Chatter for salesforce.com or Activity Feed for Dynamics CRM, to keep everyone in the loop about customer issues. If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. Value Your Team.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | SUNDAY, MARCH 20, 2011
[Salesforce.com] FREE 3/24 Webinar: Sales 2.0 Tools To Sell By
Jigsaw Fusion - Contact Data and more ConnectAndSell - Power Dialing a whole day's production into ONE Hour Skype - Group Chat within our company HubSpot - Our Inbound Leads, Blog and Analytics Salesforce.com - Modified for performance, not just data Google Alerts - Cheap Man's tool for trigger events. tools.
HUBSPOT | MONDAY, JULY 30, 2012
[Salesforce.com] 11 Ways to Make Social Media Marketing Less of a Time Suck
For example, if a sales or customer service inquiry comes in to us through social media, we know exactly what to do without even a moment's thought: Go to Salesforce.com, and search for the person's name. Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it. Uh, not really. social.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 25, 2015
[Salesforce.com] B-to-B Marketers: Why it takes more than three calls to make a sale
Traditional CRM programs like Salesforce.com, SalesLogix, ACT, Goldmine, Maximizer and others focus on the sales person entering and managing his own data and pushing it “up” to management. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Simply fulfilling a request is not the answer, but yet many companies do just that.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 6, 2010
[Salesforce.com] Could Facebook become a Lead Nurturing platform?
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook. Digg this!
MODERN B2B MARKETING | WEDNESDAY, JUNE 23, 2010
[Salesforce.com] Lessons for Sales and Marketing from Cloudforce San Jose
Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. The Salesforce.com product team was paying attention to that change. The Internet took 4 years. Facebook reached 50 million users in 5 months. And Chatter was born. .
B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 13, 2012
[Salesforce.com] Finally, A Marketing Book That Helps
Salesforce.com successfully beat Siebel using ease-of-use vs. feature bloat; Hyundai took on Honda on the basis of same-car-better-price and, apparently Microsoft had no choice but to squish Netscape when it dared to start a browser race. Interesting things happen when we tidy up. The deal is this: there are five ways to attack a market.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 17, 2011
[Salesforce.com] How to Optimize Your B2B Marketing and Sales with Online Video
Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels? by Jon Miller Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Conclusion.
MODERN B2B MARKETING | MONDAY, FEBRUARY 6, 2012
[Salesforce.com] How to Hire an Awesome Inbound Marketing Manager
familiarity with salesforce.com is a plus. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. And it appears we are not alone. But what qualities are key in an inbound or social media expert? thick skin.
HUBSPOT | TUESDAY, APRIL 2, 2013
[Salesforce.com] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
Most public companies like Salesforce.com, NetSuite, etc. There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. Note About These Metrics. million.
SALES PROSPECTING PERSPECTIVES | TUESDAY, MARCH 27, 2012
[Salesforce.com] The Importance Of Staying Focused While Teleprospecting
On a number of occasions I have sat with folks on my team and they will have Salesforce.com open to a lead record, the website of the target organization open, and perhaps yahoo finance open as well. Well perhaps an example will help demonstrate what I mean.
VIEWPOINT | MONDAY, SEPTEMBER 12, 2011
[Salesforce.com] What I learned at Dreamforce 2011
Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts. Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation.
EVERYTHING TECHNOLOGY MARKETING | FRIDAY, JUNE 18, 2010
[Salesforce.com] Is the In-House B2B Marketing Department Going Away?
My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. One of the interesting topics that came up was outsourcing. It seems as if the marketing function has only recently caught on to this trend in a major way, though.
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 22, 2010
[Salesforce.com] Real World Social Selling
Social Selling Sales insideview salesforce.com CRM Salesforce Social CRM jigsaw Sales Intelligence twitter facebook linkedin B2B sales productivity social selling b2b sales This is a letter from one of our customers that gives an explanation of this functionality and how he uses it. How do you use InsideView? [.].
HUBSPOT | THURSDAY, JUNE 19, 2014
[Salesforce.com] 60 Marketing Acronyms Every Industry Pro Should Know
Examples: Salesforce.com, Google. Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms. AIDA: Attention, Interest, Desire, Action.
WEBBIQUITY | MONDAY, AUGUST 29, 2011
[Salesforce.com] Review: Six Small Business CMS and Web Marketing Systems
Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. What’s the best web content management system (CMS) for your small business? “Free CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. CMS Only. Genoo.
LEADSLOTH | TUESDAY, NOVEMBER 16, 2010
[Salesforce.com] Drip Campaigns: Tips From Marketing Automation Monday
Another company was saving those replies straight into Salesforce.com. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Database Segmentation. Segmentation came up several times.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 21, 2009
[Salesforce.com] Jesubi Doubles Sales Prospecting Efficiency
The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Automated synchronization is available for Salesforce.com using their standard APIs.
HUBSPOT | TUESDAY, MARCH 20, 2012
[Salesforce.com] How HubSpot Rocked 2011: A Year in Review
March 8: HubSpot raises $32 million in funding from Sequoia Capital, Google Ventures, and Salesforce.com. We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. HubSpot Customer Achievements in 2011. million leads in 2011. million.
LEADSLOTH | MONDAY, JULY 12, 2010
[Salesforce.com] Hubspot Review
These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. Marketing departments at mid-size companies. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. HubSpot can serve both audiences, but in a different way.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MARCH 28, 2014
[Salesforce.com] Klout Founder says Lithium deal will propel new development
Additional revenue began coming in from the nearly 3,000 API partners including Salesforce.com, The Huffington Post, and Hootsuite. The genesis of Klout circa 2008. Yesterday Lithium announced it had acquired Klout for nearly $200 mm in cash and stock, closing the door on the “start-up” chapter of Klout’s six-year history.
PAUL GILLIN | THURSDAY, JUNE 24, 2010
[Salesforce.com] How to Calculate Social Marketing ROI
Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. EMC Corp. Of course not.
ANNUITAS | THURSDAY, OCTOBER 9, 2014
[Salesforce.com] The Problem with Account-based Marketing
Consider how leads vs. contacts work in Salesforce.com. *This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. There is a problem, however, with the account-based marketing approach. know many folks in the space that do the same as me.
SMASHMOUTH MARKETING | TUESDAY, NOVEMBER 2, 2010
[Salesforce.com] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. So choose wisely. Here is the list.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 26, 2006
[Salesforce.com] CSO Insights Study Favors On-Demand CRM
The paper is available here from the CSO Insights Web site, although be forewarned that registration is required and I received a follow-up inquiry from Salesforce.com. I don’t recall being asked whether I wanted one. nature of his reports on sales methods and technologies. lives up to expectations. Margins on other measures are similar.
ACQUIRING MINDS | TUESDAY, MAY 19, 2009
[Salesforce.com] Network Solutions levers Sales 2.0 for a 360 degree customer view
wiki has been created with Salesforce.com, Network Solutions' sales CRM system, that helps reps find answers to their questions. All collateral and training materials are posted to Salesforce.com including a one page cheat sheet with FAQ. Travis Fore is in a unique position to profit from Sales 2.0. Conference in Boston.
ANNUITAS | FRIDAY, SEPTEMBER 9, 2011
[Salesforce.com] A B2B Perspective of Dreamforce
In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle.
VIEWPOINT | MONDAY, OCTOBER 24, 2011
[Salesforce.com] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
AMPLIFINITY | FRIDAY, JULY 3, 2015
[Salesforce.com] 6 referral-selling killers
Originally published on June 29, on Salesforce.com/blog. Brad had a “problem.” He had more referrals than he could handle. (Is there really such a thing?) Using a homegrown program, he’d booked more business in one quarter than in the entire previous year. Right now my staff and I need a breather.” Referrals Don’t Manage Themselves. Really?
WEBMARKETCENTRAL | TUESDAY, MARCH 3, 2009
[Salesforce.com] Marketo Releases Marketo Lead Management 3.0
additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite.
PAUL GILLIN | MONDAY, AUGUST 6, 2012
[Salesforce.com] An Intelligent Approach to Influence Measurement
Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with.
FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
[Salesforce.com] 3 Reasons I’m not at Dreamforce
If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Lead Generation | Not at Dreamforce. I’m not at Dreamforce. I was invited multiple times by Marketo , Silverpop and Act-On, as well as fellow B2B demand generation experts – but I’m not there. Just not me.
MARKETING ACTION | WEDNESDAY, NOVEMBER 27, 2013
[Salesforce.com] What Are You Thankful For?
John Eaton, Sales. I’m thankful for two things this year: Twitter Prospector and the Act-On Hot Prospects Tab in Salesforce.com. You asking me? I’m grateful not to be a turkey (although this one is quite stylish…). Phil Bosley, Sales. Thankful for the Boston Red Sox. Oh yeah, my family and health too. Tiffany Gonzalez, A/P Specialist.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 10, 2008
[Salesforce.com] Marketo Aims to Simplify Demand Generation
Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. Marketo’s integration with Salesforce.com also bolsters its claim to simplicity. Forms can be reused across campaigns.
HUBSPOT | TUESDAY, MARCH 19, 2013
[Salesforce.com] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
By way of example, you can read HubSpot co-founder Dharmesh Shah’s latest thoughts on business and technology by visiting onstartups.com or read our CMO Mike Volpe’s thoughts on sales and marketing alignment via a guest blog with Salesforce.com. public relations can be a critical ingredient in your marketing mix. Snooze. Opening a new office?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 13, 2016
[Salesforce.com] Thunderhead ONE Provides Powerful Journey Orchestration
There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. As I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*. The key feature of these systems is they select customer treatments based on movement through a journey map.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 4, 2010
[Salesforce.com] Right On Interactive Offers Lifecycle Reporting
These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis. Either way, it’s worth a look to see what you’re missing.
ONPATH | TUESDAY, SEPTEMBER 4, 2012
[Salesforce.com] OnPath becomes agency partner for Radian6
Radian6 offers the ability to engage with potential customers, measure the impact of social media campaigns, push potential sales leads into Salesforce.com and identify the most influential social media thought leaders. The leading B2B outbound telemarketing call center will now offer its enterprise clients social media monitoring services.
ONPATH | WEDNESDAY, JANUARY 18, 2012
[Salesforce.com] OnPath Wins Two International Business Awards
OnPath Award Recipients Nebojsa “Nash” Zgonjanin is the only Canadian recipient of the Salesforce.com MVP achievement award for Winter ’12. OnPath is also a certified consulting partner for HubSpot , Marketo and Salesforce.com. ###. Ottawa Based Business - OnPath Wins Two International Business Awards.
THE POINT | MONDAY, DECEMBER 6, 2010
[Salesforce.com] Top 10 Posts on B2B Lead Gen for 2010
Salesforce.com Webinar Invitation Gets It Right. 4. Getting the Most from Salesforce.com: A Conversation with David Taber. 9. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 1. The First (Almost) Clickable Direct Mail. 5.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 3, 2012
[Salesforce.com] Four Signs That You May Need Marketing Automation Help
How do we take marketing automation to the next level?” “How do we integrate revenue performance management and marketing metrics into our processes?” “Why are we getting blacklisted after email campaigns go out?” “Why is that process not working between Marketo and Salesforce.com?” by Kelly Waffle I recently finished a book on Thomas Edison.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 18, 2012
[Salesforce.com] How Do You Know Your Solution's Target Market?
You might need them to be an IBM shop or a Salesforce.com user. It’s almost 2013 and innovation has sky rocketed to an all time high. Think of all the technology companies that exist now, solely because of the existence of the “Cloud”. The number of B2B technology companies that have been created just from that one phenomenon is mind blowing.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 13, 2012
[Salesforce.com] ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On
CoreMotives (purchased last March by Silverpop ) has a similar architecture within the Microsoft Dynamics world and Predictive Response (which I haven’t looked at in detail) is a similar add-on to Salesforce.com. Sounds like the idea has legs. The product has matured as well. This is comparable to standard marketing automation products.
B2B IDEAS @ WORK | FRIDAY, OCTOBER 21, 2011
[Salesforce.com] Content is King in B2B Marketing, but Customers are the Power Behind the Throne
” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Most marketers, especially those in B2B, understand the importance of customer relationship management. ” This is a topic that, in my opinion, never gets old. Explain. This is easy.
HUBSPOT | THURSDAY, FEBRUARY 24, 2011
[Salesforce.com] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
You can get to Salesforce.com. In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. Phil is the a uthor of Why New Systems Fail and The Next Wave of Technologies , and most recently The New Small. In the show we chat about: Some of the key concepts from his book The New Small. The 5 Enablers. Example: HubSpot ).
HUBSPOT | THURSDAY, JULY 21, 2011
[Salesforce.com] What's the Social Marketplace & Why Should You Care
George Hu, Vice President of Marketing at Salesforce.com, will join Brian Halligan, HubSpot’s CEO and Co-Founder, to uncover sales and marketing secrets of the new social marketplace. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar. How do you adapt to it? Connect with HubSpot
B2B IDEAS @ WORK | MONDAY, AUGUST 1, 2011
[Salesforce.com] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day. Late to get started. Have already given up.
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, SEPTEMBER 12, 2012
[Salesforce.com] Inside Sales Is The New Outside Sales
Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” Inside Sales is “remote selling” or the “virtual salesperson” who interacts professionally from a remote location. versus 0.5% Sales
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, SEPTEMBER 12, 2012
[Salesforce.com] Inside Sales Is The New Outside Sales
Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” Marc Benioff started salesforce.com with Inside Sales during the First 6 Years – (AP Photo/Ben Margot, File). versus 0.5% Related articles.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 26, 2011
[Salesforce.com] Oracle Real-Time Decisions Empowers Business Users
The system has a couple of dozen major installations and more smaller clients. _ *True believers might argue that Software as a Service upends this rule by making integration very simple. I’ll grant that SaaS makes it easier to add new components on top of a standard platform such as Salesforce.com ’s Force.com. appear at a dizzying pace.
CUSTOMER EXPERIENCE MATRIX | MONDAY, AUGUST 3, 2009
[Salesforce.com] Youcalc: On-Demand Analytics Without Stored Data
That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. Connections for standard sources such as Salesforce.com are very simple since they’re prebuilt: users just enter their log-in credentials and the system does the rest.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 15, 2009
[Salesforce.com] 10 BtoB Marketers Predictions for 2010
Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Enjoy! Its time next year to embrace it!
B2B LEAD BLOG | MONDAY, JUNE 18, 2012
[Salesforce.com] Hitting the Nurture Campaign Sweet Spot
event attendees, customers of salesforce.com, etc.). In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. See the Eloqua graphic below. But where to start? Just some of the ways we target here at ReachForce are by: Geography. Industry.
ONPATH | WEDNESDAY, JULY 4, 2012
[Salesforce.com] NEW App - Add To Campaigns (Multiple Campaign Picker)
Salesforce.com provides features for adding many people to a single campaign. Check out our new app for #salesforce #cloudforce #enterprise #flexforce developed by our talented Salesforce MVP and Salesforce Developer, Nash Zgonjanin. This is the 3rd app he's developed. Follow him on Twitter @NZgon and Linkedin. Get The App Here. About OnPath.
ONPATH | THURSDAY, JANUARY 5, 2012
[Salesforce.com] 5 Cheesy Sales Techniques That Work
OnPath is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal Date : Thursday January 26, 2011 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. In other words, it's all about the timing. You’re on the phone with a new prospect. 2. ” 4.
ONPATH | WEDNESDAY, OCTOBER 12, 2011
[Salesforce.com] How to be a Marketing Superhero
OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Live Webinar : [link]. Date : Friday October 21, 2011 Time : 1:00pm EST / 10:00am PST Duration : 29 Minutes. Year-end is fast approaching. Will you be a Sales savior? Learn: 1.
ONPATH | THURSDAY, FEBRUARY 3, 2011
[Salesforce.com] CRM and the Marketing Database: Data hygiene and more
Scott Holden, Senior Director, Product Marketing, Salesforce.com. By David Kirkpatrick , Reporter at MarketingSherpa. We spoke with three industry thought leaders and database marketing vendors about how to manage that valuable yet unwieldy asset -- data -- and what topics they thought B2B marketers should be paying attention to in 2011.
HUBSPOT | WEDNESDAY, AUGUST 8, 2012
[Salesforce.com] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
Here's a question for you: How much does customer experience factor into your marketing strategy ? That’s the increasingly important subset of CXM, something called "Digital Experience Management." In other words, customer experience is way more than just a friendly voice on the phone. But how do you "be" the customer when you're, well, not?
HUBSPOT | MONDAY, SEPTEMBER 17, 2012
[Salesforce.com] Will Marketing Technology Look Like iOS Someday?
Well, take a look at Salesforce.com's AppExchange. The marketing technology landscape is incredibly vibrant these days. And by "vibrant," I mean something like the Wild West: thousands of pioneers valiantly chasing the future into new and uncharted territory. what do I do with all this?". Consolidation vs. Diversification. Maybe. Neither?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 5, 2009
[Salesforce.com] B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 17, 2009
[Salesforce.com] Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging
They pull data from external lists and can execute actions including: send a message (email, voice mail, print, fax, post cards, mobile text); update Salesforce.com (create a task, send an email through Salesforce.com, update Salesforce.com bounce history); or get a record count. Now is a good time to remedy that.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JULY 20, 2009
[Salesforce.com] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself. Registration is no longer required.)
THE ROI GUY | THURSDAY, NOVEMBER 17, 2011
[Salesforce.com] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Inc 5000 Pisello Alinean Eloqua
HUBSPOT | FRIDAY, FEBRUARY 24, 2012
[Salesforce.com] The Inbound Way to Do Trade Show Marketing
For example, this is what HubSpot did at Salesforce.com's Dreamforce trade show: 5. Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process.
HUBSPOT | THURSDAY, MARCH 17, 2011
[Salesforce.com] How to Set Social Media Marketing Goals
Customer Happiness (Customer Support): your support tracking tool - we use our CRM, Salesforce.com. With social media being the hottest topic on the marketing block these days, companies are finally jumping into this hugely valuable channel. But before you jump in, I want you to pause and ask yourself: why are you doing it? Leads: HubSpot.
THE POINT | MONDAY, APRIL 18, 2011
[Salesforce.com] Animoto: Easy, Cost-Effective Video Content to Go
At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. Good video content engages customers and prospects like no white paper or webinar can. Enter Animoto.
SALES INTELLIGENCE VIEW | THURSDAY, MAY 6, 2010
[Salesforce.com] Who will own business content?
John Blossom, probably the smartest analyst to follow the convergence of technology and content, has written a very thoughtful analysis of Salesforce.com’s Content as a Platform (aka Data as a Service) strategy. John poses an interesting, and I think fundamental, question: who will own the content (e.g.
WRITING ON THE WEB | TUESDAY, NOVEMBER 23, 2010
[Salesforce.com] 3 Great Twitter Apps for Content Marketers
CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Today’s post was written by Louise Baker, freelance blogger and journalist. CoTweet. HootSuite.
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 15, 2013
[Salesforce.com] How to Appeal to Buyer’s Caution
Strong customer success marketing, such as you’ll find from salesforce.com , can show your prospects that everyone else is “already in the know.” Buyers can – and will – learn about your products online. As An appeal to buyers’ caution can paint you in an empathetic light, and build your buyers’ trust in you.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 8, 2009
[Salesforce.com] Company-Level Data in Demand Generation Systems
But the wrinkle here is that most CRM systems in general, and Salesforce.com in particular, also have separate company and individual levels. Basically, it is new individuals, which correspond to “lead” records in Salesforce.com, and attributes for existing individuals, which may relate to either CRM “leads” or “contacts”.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 25, 2009
[Salesforce.com] First Look: Genius.com Adds Nurturing Campaigns to MarketingGenius
The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 23, 2010
[Salesforce.com] InsideView of Foursquare
Tags: Conferences Social Selling Dreamforce Sales salesforce.com social media social selling
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MAY 18, 2007
[Salesforce.com] Manticore Offers A Lower Cost Alternative For Online Lead Generation
Both products integrate with salesforce.com (and Eloqua with several others). and link these to profiles in salesforce.com. I’m glad to know about Manticore because people do occasionally ask about this sort of system and balk at the cost of Eloqua and even-more-expensive Vtrenz (just purchased by Silverpop ; see last week's post ).
B2BBLOGGERS | FRIDAY, MAY 21, 2010
[Salesforce.com] What Tools and Management Systems Work Best for B2B Lead Generation
Sales Management Systems Salesforce.com is a sales management system many companies rely on. From whitepapers to email campaigns to educational webinars and social media it can become hard to manage. content management system (CMS) is one tool no B2B marketer can go without. Remember to set up a list of goals, and go from there.
WEBMARKETCENTRAL | MONDAY, SEPTEMBER 21, 2009
[Salesforce.com] Genoo Aims to Shake Up Marketing Automation Space
The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.
TRADESMEN INSIGHTS | THURSDAY, MARCH 4, 2010
[Salesforce.com] B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
Traditional CRM programs like Salesforce.com, SalesLogix, ACT, Goldmine, Maximizer and others focus on the sales person entering and managing his own data and pushing it “up” to management. We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them.
VIEWPOINT | THURSDAY, AUGUST 30, 2012
[Salesforce.com] PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
He helped build Salesforce.com with an outbound marketing perspective into the mid-market. My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. There are all these things we’ve got to do.’
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 15, 2009
[Salesforce.com] 10 BtoB Marketers Predictions for 2010
Businesses will demand Intelligence not Social Media - Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed - we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Enjoy! Its time next year to embrace it!
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 30, 2010
[Salesforce.com] Oh…This Thing Is Huge! 63? of beauty
Dreamforce Salesforce salesforce.com.It has arrived! I don’t know how we are going to move this thing to Dreamforce. It took 2 guys that looked like they belong in the WWE to carry into the office but it’s here. This year at Dreamforce we are giving away a 63″ Samsung Plasma (3D ready) TV. The TV will be [.].
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Salesforce.com] The 7 Slides You Need for an Epic Monthly Marketing Report
HubSpot customers can get this data from a CRM like Salesforce.com when it's integrated with HubSpot.). Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? But today, there's no need to struggle. Note the word "results." Visits by Source.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 30, 2011
[Salesforce.com] Fabulicious Workbook Helps Assess CRM Integration Features of Marketing Automation Systems
Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more. CRM integration is a fundamental feature of marketing automation. Sadly, most marketers pay little attention to these nuances until they've already selected a product. the topic.
FEARLESS COMPETITOR | THURSDAY, APRIL 8, 2010
[Salesforce.com] The results of “best marketing company” are in
Salesforce.com had 2 votes. ???The results are in. Out of 480 votes in total. HubSpo t was the winner, with 172 votes. Marketo with 97 votes. Genius.co m with 83 votes. Eloqua had 53 votes. Market2Lead had 53 votes. Pardot had 5 votes. Bizzagent had 1 vote. Neolane had 1 vote. We readily acknowledge that this was not a scientific survey.