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  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Salesforce.com] What I Learned at Video Marketing Space Camp
    With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Salesforce.com] A Busy Day in Marketing Automation Software
    Act-On announced Hot Prospects – a Salesforce.com plug-in (similar in concept to an optional product offered by Marketo.) B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. Marketo Launches Spark.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Salesforce.com] Why do some companies prosper – despite a terrible economy?
    Salesforce.com. B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery&# New York Times. “U.S. Worries Grow Over Jobs&# Wall St. Journal. Those headlines, on the front pages of the New York Times and Wall St. Journal on Saturday, July 9, 2011, talk about. It sounds bleak.
  • ONPATH  |  FRIDAY, JANUARY 21, 2011
    [Salesforce.com] The Importance of CRM Integration in Marketing Automation
    Some sophisticated systems, such as Salesforce.com offer automated mapping, while others require manual mapping. OnPath is a certified partner and reseller of HubSpot , Marketo and Salesforce.com. Article courtesy of Lauren Carlson, CRM Market Analyst with Software Advice. But all of this cannot happen on marketing automation alone.
  • FUNNEL FOCUS  |  THURSDAY, APRIL 1, 2010
    [Salesforce.com] Lead Nurturing Webinar Q&A
    Does Manticore Technology integrate into Salesforce.com? Yes, Manticore has extremely deep integration with salesforce.com.  You can begin some basic lead nurturing with salesforce.com and a basic email engine (like vertical response or Exact Target).   If we don't have the answer, we'll find you a resource to help.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Salesforce.com] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Combining these provides interesting insights into who competes with whom and what they're likely to do next. Coincidence? Yeah, probably.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Salesforce.com] B2B Content Marketing: HubSpot May Be the Best in the World
    Hubspot just got a massive investment of funds from the likes of Sequoia, Google and Salesforce.com, among others, with a D round that totaled $32 million. Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. You can read Steve’s full interview with Mike here.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 4, 2010
    [Salesforce.com] Marc Benioff vs. Zack Morris?
    5/4/10 – John McCormick Watching all the buzz around Salesforce.com’s newest app “Chatter”, and Marc Benioff leading the charge in a jump from “Cloud 1” to “Cloud 2”, it got me thinking of all the technological change that has occurred in sales over the last few years. Remember when Zack Morris was ordering pizzas in [.]. Prospecting Sales 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [Salesforce.com] Beanstalk Data Adds Service to the Marketing Automation Recipe
    Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. But clients aren't required to use Beanstalk services.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 22, 2011
    [Salesforce.com] HubSpot Spreads Its Wings
    Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). Both events mark a continued expansion of their product. Acquisitions, on the other hand, can be strategically decisive.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 18, 2012
    [Salesforce.com] 13 Events You Should Attend In 2013
    The Holy Grail in cloud computing events, Dreamforce is where salesforce.com Founder & CEO Marc Benioff unveils the latest in greatest in the world of salesforce. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. New Media Expo (NMX AKA BlogWorld).
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Salesforce.com] Hubspot Review
    These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies.
  • LOOPFUSE  |  TUESDAY, SEPTEMBER 21, 2010
    [Salesforce.com] Marketing Automation Buyer's Guide to Lead Nurturing « Loopfuse.
    Tags: CRM Integration , Lead Management , lead nurturing This entry was posted on Tuesday, September 21st, 2010 at 10:00 am and is filed under Buyers Guide , CRM Integration , Lead Nurturing , Marketing Automation , Salesforce.com.
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Salesforce.com] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. All-hands discovery session yields important insights, priorities.
  • LOOPFUSE  |  FRIDAY, AUGUST 2, 2013
    [Salesforce.com] 5 Ways to Reignite Cold Sales Leads
    To add LoopFuse to Salesforce.com, click  here. 'It happens to all of us. A hot new lead shows up, does all the right things, scores through the roof, we call and maybe even do a formal sales presentation then nothing. Just crickets… So what should you do to reignite the relationship? Personally invite them to an online event.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Salesforce.com] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. 'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. But take a closer look.
  • B2B VOICES  |  MONDAY, AUGUST 2, 2010
    [Salesforce.com] Customer References: What’s In It For Them?
    They are the lifeblood of supporting numerous sales and marketing activities, plan accordingly and have someone dedicated to making sure that things are done right. “  Technology tools are helpful, like Boulder Logic’s customer reference program add-on for Salesforce.com. Let’s face it, it’s not going to be easy. That’s okay.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 4, 2012
    [Salesforce.com] MindMatrix Adds Sales Support to Marketing Automation
    These include landing pages and forms for lead capture; email and postal mail; lead scoring on attributes and behaviors; branching multi-step campaigns; and bi-directional synchronization with Salesforce.com, Microsoft Dynamics, Outlook, and SugarCRM. This is happening to some extent, but not as quickly as I had expected.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Salesforce.com] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems. These are exciting times in the world of analytical systems. Quantivo is part of this latest technical flowering.
  • ANYTHING GOES MARKETING  |  TUESDAY, MARCH 24, 2009
    [Salesforce.com] Sharing Space: Marketing and Sales
    Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. personally wouldn’t have it any other way. You may have the following reactions: I don’t think this is a big deal. They should repaint the white lines and repave the cracked pavement. Come Together.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 11, 2010
    [Salesforce.com] 3 Ideas on How to Feature the Most Relevant Content on Your Website
    Salesforce.com is a B2B company that features timely content. Ever have one of those posts that sticks with you? Well, I have been thinking about a post from Doug Kessler on Library Marketing for a few months. While the term Library Marketing may be new, the concept is probably is something you have considered. Here are a few. Tweet
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Salesforce.com] The Consumerization of the Enterprise App
    Salesforce.com’s Chatter app and Yammer provide the same kind of real-time collaboration for the enterprise. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. But novelty is rarely enough. Chatter and Yammer. Assistly. Mindjet.
  • ANNUITAS  |  TUESDAY, MARCH 18, 2014
    [Salesforce.com] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    If you are using Salesforce.com, for example, and you have doubts about sending you administrators to Dreamforce there is a serious problem. 'I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Guess what, marketers? Step One: People.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Salesforce.com] Four Signs That You May Need Marketing Automation Help
    Why is that process not working between Marketo and Salesforce.com?” by Kelly Waffle I recently finished a book on Thomas Edison. Contrary to public belief, he did not invent the light bulb—instead he discovered the carbonized filament that made the process of electric lighting more efficient, long-lasting, and available.
  • MARKETING ACTION  |  THURSDAY, JUNE 13, 2013
    [Salesforce.com] Catch Guy Kawasaki at the Inside Sales Virtual Summit
    Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! The focus of the day is how to grow your revenue. for the.
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 25, 2011
    [Salesforce.com] B2B Data Hygiene: It Pays to Scrub Your Lists
    Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Poor reputation.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 18, 2009
    [Salesforce.com] My List of Demand Generation Vendors, and Who They Sell To
    Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. Here it is.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 19, 2012
    [Salesforce.com] Have You Refreshed Your Insides Sales Training Program?
    ” The Training Team agreed that new BDRs need to learn a clear call strategy, how to have strong quality conversations, be resourceful, run their business seamlessly with salesforce.com, adopt our best practices, and develop strong communication skills to interact with clients both on weekly calls and via email. Learn. Practice. Shadow.
  • LOOPFUSE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Salesforce.com] Marketing Automation is too complicated for Free
    But make no mistake, LoopFuse is a Marketing Automation technology company… just like Salesforce.com is a Customer Relationship Management product company.  In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing.  LoopFuse simplifies Marketing Automation.
  • ONPATH  |  TUESDAY, SEPTEMBER 20, 2011
    [Salesforce.com] Is Face-to-Face Marketing "Old School?"
    OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Among the business attributes and outcomes, face-to-face interaction was most critical for persuasion (91%), decision-making (82%), and candor (78%), the study found.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Salesforce.com] LoopFuse in the Marketing Automation Times [Podcast]
    To add LoopFuse to Salesforce.com, click  here. Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. We have a completely free version of the platform that is free to use as long as you like. It’s about 20 minutes long. Enjoy!
  • LOOPFUSE  |  FRIDAY, MARCH 16, 2012
    [Salesforce.com] How to revive dormant newsletter subscribers
    To add LoopFuse to Salesforce.com, click  here. This is a guest post by Matt Heinz, President,  Heinz Marketing. Read more on his  Marketing blog. With any email, newsletter or nurture campaign, there’s going to be a sizeable portion of your list that just doesn’t respond. They don’t click, they rarely if ever open. At least for now.
  • LOOPFUSE  |  THURSDAY, DECEMBER 8, 2011
    [Salesforce.com] Philosophical Questions of a Marketing Automation Prospect
    The CRM Activity dashboard shows you who has been exported to Salesforce.com recently. The holidays are a time of year when people ask themselves deeper and meaningful questions. As I reflected on some of these questions for my own life, I had some overlapping thoughts while working on some support cases here at LoopFuse.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 27, 2010
    [Salesforce.com] Taking Your Website to the Next Level « Loopfuse Marketing.
    Sales & Marketing Best Practices: Taking Your Website to the Next Level October 27th, 2010 by Sean Dwyer As I mentioned in a previous blog post , we will be sharing Sales & Marketing best practices via the Loopfuse Exchange.  The article will cover issues like: Branding Do’s and Don’ts – what does your website say about your business?
  • FUNNEL FOCUS  |  TUESDAY, MAY 18, 2010
    [Salesforce.com] Q&A: Finding & Implementing the Right Marketing Automation Platform
    Answer (Christopher Doran):  Manticore Technology intergrates with Salesforce.com and Oracle On Demand CRM systems.  View the entire Webinar. Question: How does Manticore Technology differ from other Marketing Automation Platforms? Despite what others say - you can't have it all. You're always giving up one attribute for the other. 
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Salesforce.com] HubSpot's Strategy for Winning the Marketing Automation Horserace
    He also cited previous enhancements including custom fields in list imports, custom lists and segments, increased email limit from 5,000 to 50,000 messages, better email templates, optimized email for mobile and social platforms, and improved Salesforce.com integration. Here goes. To be clear, this isn't about building a simpler interface.
  • VIEWPOINT  |  MONDAY, OCTOBER 24, 2011
    [Salesforce.com] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
    —noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Salesforce.com] The New Cloud Stack: Here's What the Company of the Future Looks Like
    The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. Salesforce.com for customer relationship management. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite. But how?
  • EB2BLEADS  |  FRIDAY, JUNE 10, 2011
    [Salesforce.com] Lead Generation Marketing Gets Technology Start-up Major Win
    Search engine performance was tracked using the platform and its Search Engine Optimization tools, and HubSpot's lead management tools which were integrated with Salesforce.com, allowed them to tracked referrals and traffic with the integrated marketing analytics. Cilk Arts is a software company based in the US. what is parallelism.
  • THE POINT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Salesforce.com] No Leads from Social Media? No Excuses.
    Navicure uses Marketo and Salesforce.com to track marketing ROI.). At first blush, that number is pretty startling, but on reflection, it really shouldn’t be too surprising. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) I, for one, don’t think the reasons are that complex. agree.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 9, 2011
    [Salesforce.com] Swyft Offers Low-Cost Interaction Management Software as a Service
    Intriguingly, the company offers its product on the Salesforce.com App Exchange, specifically offering a smartphone-enabled version that can use geolocation to identify a salesperson’s current location and recommend the most efficient prospects to visit. Summary: Swyft offers a Software-as-a-Service real-time interaction manager.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 9, 2011
    [Salesforce.com] Act-On Software Stresses Ease of Use
    Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. So let me try again. By contrast, other systems often put reporting in a separate area.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 7, 2010
    [Salesforce.com] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
    They can load these into any marketing automation system or True Influence's own marketing automation product, which lets them run multi-step nurture campaigns, apply lead scores, and synchronize data with Salesforce.com. Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. Nothing new there.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 28, 2010
    [Salesforce.com] Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor
    Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Summary: Manticore Technology released some modest enhancements to its demand generation platform today.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Salesforce.com] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    beleaguered salesperson recently reached out to me and said “ I’ve called EVERYONE in our Salesforce.com database and I have zero prospects! '10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. That’s the theme of this post. was you.
  • LOOPFUSE  |  MONDAY, AUGUST 19, 2013
    [Salesforce.com] Five keys to successful marketing automation content
    To add LoopFuse to Salesforce.com, click  here. 'This is a guest post by Brian Hansford who is an account director with Heinz Marketing. He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series:  Part 1 details building a successful process. That’s a position of strength!
  • LOOPFUSE  |  WEDNESDAY, JUNE 16, 2010
    [Salesforce.com] The Future of Marketing Automation « Loopfuse Marketing Automation.
    The Future of Marketing Automation June 16th, 2010 by Marcus Tewksbury Over the last couple of years, particularly in the marketing space, nothing has been hotter than the marketing automation space.  As digital begot social, and social continued to fuel the adoption of digital it cumulatively is changing the face of marketing. LoopFuse ,Inc.
  • B2B MARKETING ONLINE  |  THURSDAY, JANUARY 27, 2011
    [Salesforce.com] Don't have the foggiest about The Cloud? Then how come you're already using it?
    But of course you have, every time you access Salesforce.com , Google Analytics , Silverpop , or your social media monitoring tool amongst other well-known, cloud-based applications. If there's one buzzword that's absolutely everywhere right now it's Cloud computing. Apparently it's the next big thing. Should we be preparing for it? Hold on!"
  • HUBSPOT  |  MONDAY, AUGUST 1, 2011
    [Salesforce.com] 5 Reasons Businesses Must Revolutionize Sales and Marketing
    To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Remember when your go-to marketing strategy was outbound?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Salesforce.com] Eloqua Goes Titanium
    by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.”  We think that’s an understatement.  It might just be the event of the year.  Note to those who attended his keynote last year: where was he hiding that iPad?). This year, we are a Titanium sponsor.  Stay tuned for more. 
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Salesforce.com] Top 50 B2B Marketing Influencers On Twitter
    Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.). Cambridege, MA – [link].
  • LOOPFUSE  |  WEDNESDAY, JANUARY 4, 2012
    [Salesforce.com] Marketing automation services are the rocket, but content is the fuel
    To add LoopFuse to Salesforce.com, click  here. This is a guest p ost by Russell Sparkman, CEO of  FusionSpark Media, Inc., and Founder/Director of the  Langley Center for New Media. Russell is a presenter at the  2nd Annual Content Marketing Retreat happening January 26 & 27 in Langley, WA (just outside Seattle). question. Distribution.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [Salesforce.com] The Evolution of Search Engine Marketing [Dreamforce 2010]
    Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot
  • B2B VOICES  |  TUESDAY, DECEMBER 6, 2011
    [Salesforce.com] How are you measuring influence?
    Salesforce.com continues to integrate social capabilities and will provide more insight on your customers. Last week I spoke at the European Corporate Communications Social Media Summit on tracking influence and the non-financial ROI. and I’ve also written about the Social Business Index. Attention metrics tend to have a bad reputation.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 18, 2012
    [Salesforce.com] How Do You Know Your Solution's Target Market?
    You might need them to be an IBM shop or a Salesforce.com user. It’s almost 2013 and innovation has sky rocketed to an all time high. Think of all the technology companies that exist now, solely because of the existence of the “Cloud”. The number of B2B technology companies that have been created just from that one phenomenon is mind blowing.
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Salesforce.com] Eloqua Announces Chatter Integration
    The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. Eloqua connected me with their product team who gave me a demo. Also, data from Eloqua is synced with Chatter.
  • LOOPFUSE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Salesforce.com] Four Ways to Improve Your Marketing Efforts with Automation
    To add LoopFuse to Salesforce.com, click here. Traditional Marketing Management courses talk about the “Marketing Mix” and how different elements come together to form a marketing plan. This is how LoopFuse can help you do better in each of these four areas. Promotion and Communication. Product and Consumer. Know your product. Price and Cost.
  • LOOPFUSE  |  THURSDAY, AUGUST 12, 2010
    [Salesforce.com] Marketing Automation for the CEO « Loopfuse Marketing Automation.
    Marketing Automation for the CEO August 12th, 2010 by Matthew Quinlan Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. One of the more surprising discoveries for me is how many of these companies’ CEOs log into our product.
  • NUSPARK  |  SATURDAY, MAY 28, 2011
    [Salesforce.com] An Email to Bob in Sales: Thanks for aligning with us in Marketing
    You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing.  How are you?  I haven’t seen you much around the office lately; I know we’re both crazy busy people. You’re busy training all those sales guys and going to conferences.  I’m sure you remember the old days. Your definitions of quality leads differed from ours.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Salesforce.com] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
    Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work? End of independent review.
  • LOOPFUSE  |  WEDNESDAY, JUNE 30, 2010
    [Salesforce.com] Why Free? Why Now?
    Why Free? Why Now? June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. The decision to take LoopFuse freemium was made almost a year ago and we have spent much of that time preparing for this launch. Why Now? Why Free? Why Now?&#
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 20, 2010
    [Salesforce.com] Fostering Innovation - Eloqua Experience Day Two Keynotes.
    We heard from Kendall Collins, CMO of Salesforce.com and Heidi Melin, SVP/CMO of Polycom , and thought leader and pioneer in business visualization Tom Wujec , Senior Fellow at Autodesk. In the past year, the salesforce.com marketing department took a page from the world of development and reorganized and shifted to Agile Marketing.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, SEPTEMBER 21, 2012
    [Salesforce.com] The Coming Battle Over Social CRM
      The big guys, Oracle, Adobe and Salesforce.com, bought up the first round of start-ups like Vitrue, Buddy Media and Wildfire , who pre-built social media applications and paved the way for thinking about how to identify, engage and stimulate brands’ fans. There’s a colossal social CRM battle shaping up.  
  • LOOPFUSE  |  THURSDAY, DECEMBER 29, 2011
    [Salesforce.com] Beware the Approximators
    To add LoopFuse to Salesforce.com, click  here. During the recent holiday season I found myself in a local retailer looking at TV’s and dreaming of what I might find for my home office. had heard some buzz about the newer 3D TV’s and I decided to look at a couple to see what the different features were. I *had* to see that in action.
  • LOOPFUSE  |  MONDAY, NOVEMBER 14, 2011
    [Salesforce.com] Turn your product into your marketing with LoopFuse Custom Events
    To add LoopFuse to Salesforce.com, click here. This last weekend marked the release of LoopFuse v3.34.  This new release includes deeper integration for custom events within the LoopFuse feature set to include a new custom event dashboard, integration of custom events within lead nurturing programs, and scoring rules based on custom events.
  • LOOPFUSE  |  MONDAY, FEBRUARY 22, 2010
    [Salesforce.com] Summary of 5 Ways Marketing Automation Provides Job Security for.
    Summary of 5 Ways Marketing Automation Provides Job Security for Marketers February 22nd, 2010 by Sean Dwyer And to summarize from my original post in January :  The rules of engagement are changing, but the rules of marketing accountability are changing more quickly.  Don’t wait much longer to get started… it could cost you your job. 
  • ONPATH  |  TUESDAY, JUNE 21, 2011
    [Salesforce.com] HubSpot Making a Splash in Marketing Automation with Performable Acquisition?
    I’m sure you can look at their 4000+ customers and recent injection of funding from heavyweights Salesforce.com , Google Ventures, and Sequoia Capital as a testament to the value of their team, and the potential in their Inbound Marketing Software. Article by Scott Thornton, Program Architect at OnPath.
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Salesforce.com] An Intelligent Approach to Influence Measurement
    Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [Salesforce.com] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    With marketing automation software and a CRM (like HubSpot and Salesforce.com ), companies can avoid that. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it. Pretty strong language, either way you look at it. But there''s more.
  • LEADSLOTH  |  THURSDAY, AUGUST 26, 2010
    [Salesforce.com] Social Media & Marketing Automation
    Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. How useful is this?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 8, 2013
    [Salesforce.com] Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
    So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. We closed out the first week of March on our run to finish the quarter strong. By maximizing simplicity," Kyle states "you can win more business and close deals faster." Now, on to this week's recap. March 4, 2013.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Salesforce.com] How to Optimize Your B2B Marketing and Sales with Online Video
    Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels?  by Jon Miller Online video is exploding.  Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. No problem. 
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Salesforce.com] ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
    have been thinking a lot about the growing social dimension in business and marketing as my organization has been getting ready for salesforce.com’s Dreamforce 2011 event, which kicks off on August 30 th at the Moscone Center in San Francisco. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs). Has your company?”.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Salesforce.com] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
    Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Inc 5000 Pisello Alinean Eloqua
  • FATHOM  |  WEDNESDAY, DECEMBER 4, 2013
    [Salesforce.com] Dreamforce Recap 2013: 7 Key Call Metrics that Will Accelerate Sales Revenue
    However, this session took call tracking a level deeper – exploring the opportunity to tie both inbound and outbound calls into Salesforce.com directly using RingDNA. 'Howard Brown, CEO of RingDNA , kicked off Dreamforce with a session on 7 Key Call Metrics that Will Accelerate Sales Revenue. Harvard Business Review ).
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 24, 2011
    [Salesforce.com] Top 5 Lead Source Best Practices
    When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other.  by Maria Pergolino Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper lead management.  Avoid lead source clutter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2011
    [Salesforce.com] Klout rants are becoming a cottage industry
    Salesforce.com announced it was wiring Klout into its market-leading CRM software to support sales and service decision-making. Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy? Are you really serious about privacy? This privacy violation is intolerable.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Salesforce.com] 4 BtoB Marketing Action Items for 2011
    I  developed successful program utilizing integrated Marketo/Salesforce.com platform with telesales support. Now that it’s March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. Originally posted 12/30/2010). Thank God.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 25, 2011
    [Salesforce.com] 3 Reasons I’m not going to Dreamforce next week
    If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Marketing | Not Going to Dreamforce. Want to understand the values and culture of Find New Customers? suggest you watch last Friday’s Laugh and Learn show. I’m not going to Dreamforce next week. Just not me. No thank you.
  • HUBSPOT  |  THURSDAY, JULY 21, 2011
    [Salesforce.com] What's the Social Marketplace & Why Should You Care
    George Hu, Vice President of Marketing at Salesforce.com, will join Brian Halligan, HubSpot’s CEO and Co-Founder, to uncover sales and marketing secrets of the new social marketplace. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar. How do you adapt to it? Connect with HubSpot
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 29, 2013
    [Salesforce.com] The 3 Key Components to Customer Success for Inside Sales
    think of support at Salesforce.com when I think of being reliable. 'Recently, it seems that everywhere I look I come across more and more instances of customer service, and it makes me realize how crucial customer experience is when it comes to retaining business. The same theory goes for experiences with customers. Be Reliable. Be Proactive.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2009
    [Salesforce.com] Aprimo Marketing Studio Expands the Scope of Marketing Automation
    The official launch will be in November at the Salesforce.com Dreamforce conference.) Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs.
  • LOOPFUSE  |  FRIDAY, JULY 27, 2012
    [Salesforce.com] Better Value, Easier to Use Marketing Automation
    To add LoopFuse to Salesforce.com, click  here. We hear this over and over from our customers and prospects about why they chose us or why they are looking at us as their marketing automation and lead management choice.  That sort of defeats the whole purpose. We gladly (and humbly) accept that description!
  • MODERN B2B MARKETING  |  MONDAY, MARCH 8, 2010
    [Salesforce.com] Sales 2.0: Sell Faster, Better, and Smarter
    Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". InboundMarketer : Brett Queener, SVP Products at Salesforce.com giving a demo on chatter (See it here: [link] pic: [link]. The Sales 2.0
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [Salesforce.com] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. LoopFuse has heard the call and has released an initial 6.x version of the “ LoopFuse Integration ” project. You can follow any responses to this entry through the RSS 2.0
  • LOOPFUSE  |  MONDAY, OCTOBER 4, 2010
    [Salesforce.com] The Loopfuse Exchange: Sales & Marketing Best Practices
    The Loopfuse Exchange: Sales & Marketing Best Practices October 4th, 2010 by Sean Dwyer With the highly successful launch of our Loopfuse Freeview offering in June and our innovative Partnership program in August, we have had several requests to share information amongst our community.  You can skip to the end and leave a response.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Salesforce.com] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    This trend became even more clear with the purchase of Radian6 by Salesforce.com last month. The sales environment continues to evolve. Most if not all companies are familiar with the term Sales 2.0 and now we are introducing Social Selling to the vocabulary of sales leaders. So whats the difference? Like I mentioned in the post Sales 3.0
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 15, 2011
    [Salesforce.com] InsideView Brings Sales Intelligence to International Sales Teams
    After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Salesforce.com] B2B Videos: Go Beyond Humdrum
    Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Salesforce.com] Salesforce and The Four Pillars of End-to-End Sales
    'If we’ve learned one thing as an organization since we started down the road of building this business, it’s that sales are never simply transaction-based. Like Salesforce, we believe that the key to using a CRM system for better business is more than just a matter of choosing the right technology: you need a vision.
  • LOOPFUSE  |  TUESDAY, JANUARY 24, 2012
    [Salesforce.com] Spice Up Marketing Automation with a Recipe for Success
    To add LoopFuse to Salesforce.com, click here. I make a killer fresh salsa. Over the years I have developed my technical skills to the point that my salsa is a popular request at all sorts of social gatherings. Sure I may be bragging a bit, but when you can bring in $65 per quart in a charity auction, you know you have something special.
  • MEASURABLE MARKETING  |  THURSDAY, APRIL 26, 2012
    [Salesforce.com] Webinar Recap - Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
    Great question: we think that Salesforce.com and Dell Enterprise are both doing some interesting things with their Timeline presence. Thanks to everyone who attended this morning's webinar, " Integrating Facebook Timeline into Your Digital Presence: Tips and Tools ". Build custom applications. Capture leads on your Facebook page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Salesforce.com] 8 Big Ideas to Drive B2B Buzz
    Salesforce.com shocked the B2B world by bookending the Superbowl halftime show with television ads , an unconventional move for an enterprise SaaS company. A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed.  B2B is a unique beast. 
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Salesforce.com] The Challenger Approach to Opportunity Management
    Embedding the application in seller workflow, specifically, native on Salesforce.com, to create a one-stop portal for all opportunity-related data and insight. 'It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? or, “How do I embed this in my CRM?”. Wrong.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Salesforce.com] Ifbyphone Talks Proactive Call Technology at BIA Kelsey
    Voice-based marketing automation, the panel agreed, is essentially doing for marketers what Salesforce.com did for sales teams. 'Ifbyphone CEO Irv Shapiro recently offered his take on best practices in call tracking, measurement, and monetization on a panel at BIA Kelsey. Reactive vs. Proactive Technology.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Salesforce.com] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
    It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? All the information I needed was already within Salesforce.com. Why are you calling? But do you have something relevant to say if you catch your prospect live? Be prepared.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 15, 2013
    [Salesforce.com] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
    If you’re not on Salesforce.com you may have different nomenclature here, but you get the point – marketers speak to people. 'by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 27, 2010
    [Salesforce.com] Tools That Every Inside Sales Rep Needs to Succeed in 2011
    By providing a CRM system like Salesforce.com, Zoho, etc., We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! Without the ability to create list views and follow up tasks, prospects will be sure to disappear and opportunities will surely be missed.
  • LEAD VIEWS  |  THURSDAY, JANUARY 20, 2011
    [Salesforce.com] Getting The Most Out of Marketing Automation With CRM Integration
    Some sophisticated systems, such as Salesforce.com offer automated mapping, while others require manual mapping. Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. But all of this cannot happen on marketing automation alone. Integration: An Introduction. The Technology.
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