MARKETING ACTION | TUESDAY, OCTOBER 21, 2014
[Salesforce.com] Customers are still King.
Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
MARKETING ACTION | FRIDAY, FEBRUARY 7, 2014
[Salesforce.com] 50+ Expert Resources for Internet Marketers
Regardless of background, most marketers start off in the industry green as can be, always on the search for as much information as we can learn to elevate ourselves to the next level. Even if you’re not a newbie, you’re sure to be on the forever quest to become a better marketer … and things change quickly. Share in the comments below!
HUBSPOT | TUESDAY, MARCH 8, 2011
[Salesforce.com] Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia
Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. Dharmesh and I have been studying Salesforce.com since we were in school together 6 years ago at MIT when HubSpot was just a twinkle in our eyes. Why Raise More Money? Three Reasons HubSpot Raised Another Funding Round. 1.
DOCALYTICS | WEDNESDAY, FEBRUARY 4, 2015
[Salesforce.com] Good Question: How is Docalytics Priced?
For instance, the marketing team at Salesforce.com uses Docalytics very differently than a customer like Alexion Pharmaceuticals. For those who have spent any time researching our product offerings on our website , you’ve probably noticed that in some instances we’ve omitted pricing details. Still not satisfied with the information above?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 21, 2014
[Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 23, 2010
[Salesforce.com] Dreamforce – See Your Leads in 3D
Dreamforce salesforce.com salesview social selling socialprise Last year at Dreamforce InsideView showed the power of Smart Agents and how it developed typical data into sales intelligence. This year InsideView is going a few steps forward to show companies how to get a 3D view of your customers and prospects to increase revenue.
HUBSPOT | THURSDAY, MARCH 8, 2012
[Salesforce.com] Why You Need Marketing Analytics, Not Web Analytics
The only dependency here is that your marketing analytics system be hooked up with your customer relationship management (CRM) platform such as Salesforce.com, SugarCRM, etc. Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. In search?
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 18, 2012
[Salesforce.com] How Dreamforce Boosts Lead Generation [CHART]
With many of our customers using salesforce.com AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on lead generation over the past few years. Considering Dreamforce was held different months each year (Sept., makes the data even more compelling.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 6, 2015
[Salesforce.com] Keynote Speaker with zero interest in your marketing conference
Jeff Ogden of Find New Customers is an entertaining and fun keynote speaker who loves to get on stage and entertain your audience. (We have a great new video on that keynote speaking page, so please take a look.). We moved our posts back to 1:30pm because of What the Best Time to Post on Social Media? by Quicksprout. for more sharing.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 14, 2014
[Salesforce.com] Lots of Vendors Can Help You Find Leads on the Web
Radius finds small business prospects that resemble current customers and deploys them to Salesforce.com, along with key profile information and lead scores. Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.**
FEARLESS COMPETITOR | WEDNESDAY, MAY 18, 2011
[Salesforce.com] Marketing Automation Venture Funding: Profitable or Profligate?
SuccessFactors and NetSuite are still unprofitable, and Salesforce.com is only marginally profitable with a 6% operating margin. Lead Generation Companies | Analysis of marketing automation space – great guest post. Our goal is to share great guest posters. Here we feature the marketing automation experts at Software Advice. and Unica.
AMPLIFINITY | WEDNESDAY, JULY 22, 2015
[Salesforce.com] Selling is hard! Tracking referrals in Salesforce is easy
For Salesforce.com users, tracking referrals in Salesforce is easy! I have a confession to make: I don’t always like sales people. And all the times I’ve chosen to ignore a prospecting email that arrived in my inbox. Help your salespeople out. Tracking referrals in Salesforce. Want to further the discussion?
SALES PROSPECTING PERSPECTIVES | THURSDAY, MARCH 8, 2012
[Salesforce.com] The Golden Question For Inside Sales: What Metrics Are Good Metrics?
Our operations team frequently re-evaluates which metrics to capture for our clients and strategic ways to use Salesforce.com and other tools to gather this data. I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? Cleansing Data).
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 4, 2012
[Salesforce.com] CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash
Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments. The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. This is why Callidus is a good buyer.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 29, 2011
[Salesforce.com] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. Eloqua’s AppCloud is obviously modeled on Salesforce.com’s AppExchange and other application stores. So did I. Oh well. So it’s all good.
SALESPREDICT | MONDAY, NOVEMBER 30, 2015
[Salesforce.com] Do Your 2016 Sales & Marketing Plans Align with Your Company Goals?
If you're looking for solutions that integrate with Salesforce, you'll find thoroughly tested, and SFDC-certified solutions on the Salesforce.com AppExchange. Here’s how top B2B companies approach annual planning. And, if you search the web, you won't find much to guide you on the process. If not, what didn’t go as planned?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 11, 2015
[Salesforce.com] Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works
The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. “Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 12, 2011
[Salesforce.com] A Busy Day in Marketing Automation Software
Act-On announced Hot Prospects – a Salesforce.com plug-in (similar in concept to an optional product offered by Marketo.) B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. Marketo Launches Spark.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 14, 2015
[Salesforce.com] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
Please note that Fearless Competitor does accept guest posts, just like we write regularly for Salesforce.com blog. Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Just shoot me an email at Jeff.Ogden at FindNewCustomers dot com, if you are interested in writing a guest post for us.
HUBSPOT | WEDNESDAY, JULY 20, 2011
[Salesforce.com] What is HubSpot?
The result of that extreme focus is that we get more web traffic than Salesforce.com (a multi-billion dollar company) and are the fastest growing marketing software company by far. But, we also decided recently to spend some time making a short, fun, animated answer to the question "What is HubSpot?". What is HubSpot? How did we do?
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 22, 2012
[Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday; 11:00 a.m. – 12:00 p.m. Achieving Closed-Loop Marketing.
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 15, 2011
[Salesforce.com] InsideView Brings Sales Intelligence to International Sales Teams
After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.
HUBSPOT | TUESDAY, APRIL 3, 2012
[Salesforce.com] The Sales Game Has Changed: Here's How to Adapt
In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. How the Sales Game Has Changed. The result? The result?
FEARLESS COMPETITOR | TUESDAY, AUGUST 20, 2013
[Salesforce.com] What Makes Marketing Made Simple TV Such an Awesome Show? Reason 2 – Syndication
Results like those makes Marketing Made Simple TV an ideal sponsorship platform for companies such as Hoovers, Data.com, Netprospex, Hubspot, IBM, Act-On Software, Marketo, Salesforce.com, DemandBase, etc. Via syndication Marketing Made Simple TV reaches a potential audience of over 2.5 million people! MarketingMadeSimple.tv. CMO.com. Vimeo.
FATHOM | TUESDAY, NOVEMBER 26, 2013
[Salesforce.com] 10 ‘Tweetable’ Quotes from Dreamforce ‘13
Marc Benioff, Salesforce.com CEO. Rob Huddleston, Salesforce.com Senior VP of ISVs and Channels. Marc Benioff, Salesforce.com CEO. If you’re missing Dreamforce already, it’s not too early to reminisce on last week’s festivities. Tweet this! Dan Beck, Workday Vice President. Tweet this! Meg Whitman, HP CEO.
THE POINT | TUESDAY, SEPTEMBER 6, 2011
[Salesforce.com] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. All-hands discovery session yields important insights, priorities.
VOICE-BASED MARKETING | THURSDAY, JUNE 27, 2013
[Salesforce.com] 4 Ways Marketing Teams Are Coping with the Increase of Google PPC Costs
Salesforce.com and CRM Integration to Monitor Leads through the Salescycle. Integrating your Google PPC call tracking data with Salesforce.com , for example, means the search terms, keywords, domains, etc. Dynamic Phone Number Insertion to Weed Out Ineffective Ads. Think this isn’t valuable data? Think again. Take the Next Step.
MARKETING ACTION | THURSDAY, JANUARY 22, 2015
[Salesforce.com] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
Certainly integration with salesforce.com was critical for us. Certainly integration with salesforce.com was critical for us. An Act-On Conversation. Chris Kiersch is the CEO of myBusinessIntegrated. Chris is a serial entrepreneur and Internet marketing specialist with over 23 years of technology, marketing, and sales experience.
HUBSPOT | MONDAY, APRIL 21, 2014
[Salesforce.com] An 8-Step Plan for Migrating to a New Marketing Automation Program
Sync your contacts with Salesforce.com, and start recreating workflows, lists, and forms. 7) Test. This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another.
PUZZLE MARKETER | TUESDAY, APRIL 10, 2012
[Salesforce.com] 5 Offers to Drive Lead Generation
If you’re using a CRM (customer relationship management system) such as SalesForce.com or Oracle, those contacts have some real measurable value. Even more so when you can match them up with your sales data and discover little nuggets like customer lifetime value or simple conversions. Informational whitepapers. Webinars and podcasts.
LEADSLOTH | TUESDAY, MAY 25, 2010
[Salesforce.com] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired.
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 2, 2011
[Salesforce.com] Finding the Love Between Sales & Marketing at Dreamforce [Video]
Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy. But it doesn’t have to be that way. They like each other. How’s he solve it? Facebook.
THE POINT | WEDNESDAY, NOVEMBER 16, 2011
[Salesforce.com] No Leads from Social Media? No Excuses.
Navicure uses Marketo and Salesforce.com to track marketing ROI.). Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. Here they are, in a nutshell: 1. agree.
HUBSPOT | SUNDAY, FEBRUARY 9, 2014
[Salesforce.com] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. Here''s a question: How do you become a better inbound marketer? Well, for starters, there''s experience. By showing up everyday, putting in the work, and learning from those around you, you''ll naturally get better at what you do.
WINDMILL NETWORKING | FRIDAY, MAY 4, 2012
[Salesforce.com] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
Radian6 can be integrated with Salesforce.com (described below). Salesforce.com offers CRM for B2B clients. If you are a follower of this blog and the Social Media MBA series , you will recall that last month we discussed social media platforms and their potential uses for businesses and consumers. You name it, there is an App for it.
SALES INTELLIGENCE VIEW | TUESDAY, MAY 15, 2012
[Salesforce.com] Business Must Have: Social CRM apps
Salesforce.com acquired Model Metrics , a mobile and social consulting company, near the end of 2011, and Microsoft recently released software that made CRM apps available on the iPad, iPhone, Droid, and Blackberry. Now, social media has spawned into as a legitimate form of human communication as speaking with someone in the physical form.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 13, 2012
[Salesforce.com] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
[Salesforce.com] Marketing Automation Catching On Fire
Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 27, 2012
[Salesforce.com] Dell To Resell Pardot Marketing Automation
Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 13, 2011
[Salesforce.com] Pardot Stays Focused on Small and Mid-Size Clients
Pardot also has connectors for SugarCRM , NetSuite , and Microsoft CRM as well as Salesforce.com – not unique, but a broader range than most. I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer. For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, SEPTEMBER 11, 2012
[Salesforce.com] LinkedIn Prospecting Techniques to Fill Your Sales Funnel
CSO Insights, “Results of LinkedIn for Salesforce.com Research,” March 2012 [link Today's post was written by Kurt Shaver, a speaker at my upcoming Prospecting Strategies webinar on Sept. This is just a taste of what he'll be sharing. Make sure you sign up now! _. There are many reasons why. Here are three: 1. I'll show you how it all works!
HUBSPOT | FRIDAY, JUNE 15, 2012
[Salesforce.com] The Ultimate Guide to Creating Compelling Case Studies
Salesforce.com displays their case study content in short, easy to read bullet points, while Microsoft uses the opportunity to tell an engaging story in a long format. When shopping for a new product or service, who do you trust the most? The sales guy, or the customer who has already used the product or service? Part 3: Show Results.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 17, 2013
[Salesforce.com] Lattice Engines Automates All Steps in Prospect Discovery
Lattice Engines is directly integrated with cloud-based CRM from Salesforce.com, Microsoft Dynamics, and Oracle, and via file transfer with SAP CRM. There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. businesses, checking daily for changes.
MARKETING GENIUS BLOG | MONDAY, DECEMBER 17, 2012
[Salesforce.com] World’s Greatest #SocialCRM @Lead_Rocket Goes Public #Beta
used Salesforce.com & LinkedIn a bunch. We plan to release more cool features every week or two – some of which include: merge contacts , Salesforce.com integration , Facebook/LinkedIn Pages support , google+ support , deals , contact history , and more. Engagement is what LeadRocket is all about. How could this be?
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 22, 2012
[Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday; 11:00 a.m. – 12:00 p.m. The Social Enterprise: Now What?
FEARLESS COMPETITOR | FRIDAY, JANUARY 9, 2015
[Salesforce.com] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog. hope you take some time to read this great post. Need help with marketing? Holy Crap!
HUBSPOT | THURSDAY, OCTOBER 27, 2011
[Salesforce.com] 5 Reasons Not to Give Inbound Leads to an Outbound Sales Team
This a guest post written by Aaron Ross, managing partner of Predictable Revenue, Inc. , a former sales director at Salesforce.com, and author of the Amazon best-seller, Predictable Revenue. Aaron is also CEO of PebbleStorm and helps people start fulfilling businesses. So, should you give inbound leads to your outbound sales team? “No!”
HUBSPOT | MONDAY, AUGUST 1, 2011
[Salesforce.com] 5 Reasons Businesses Must Revolutionize Sales and Marketing
To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Remember when your go-to marketing strategy was outbound?
WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012
[Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, OCTOBER 2, 2011
[Salesforce.com] HubSpot's Strategy for Winning the Marketing Automation Horserace
He also cited previous enhancements including custom fields in list imports, custom lists and segments, increased email limit from 5,000 to 50,000 messages, better email templates, optimized email for mobile and social platforms, and improved Salesforce.com integration. Here goes. To be clear, this isn't about building a simpler interface.
VOICE-BASED MARKETING | MONDAY, JULY 29, 2013
[Salesforce.com] The Fashionable Guide to VBMA Application Integrations
But when integrating VBMA’s call tracking technology with your CRM —with Salesforce.com, for example—a call from an existing prospect triggers a screen-pop one-click access to that lead’s CRM information. Any good fashion fiend knows that it’s never about just one shirt, one pair of pants. Never Lose Another Beloved Lead. Oh the horror!
MODERN B2B MARKETING | SUNDAY, MAY 1, 2011
[Salesforce.com] 5 Strategies that Fuel the Sales and Marketing Machine
These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. Having marketing there seemed at first like a kind gesture.
ORB INTELLIGENCE | FRIDAY, DECEMBER 19, 2014
[Salesforce.com] The Role of Data in Predictive Marketing
Begemoths Salesforce.com and Marketo have recently acquired predictive marketing software companies ( RelateIQ and Insightera ), indicating that they are serious about data intelligence, too. Originally posted on VentureBeat. Data You Need To Drive Your B2B Sales Engine. But it’s only as good as the data fueling those algorithms. Enigma.io
HUBSPOT | THURSDAY, JULY 3, 2014
[Salesforce.com] Everything You Need to Know to Successfully Live-Tweet Your Event
For example, Salesforce.com made the official hashtag for their Dreamforce conference #DF13 , but some people still tweeted using the hashtags #Dreamforce and #Dreamforce13 instead. Live-tweeting is kind of like note-taking, only it''s online, collective, and interactive. Before the Event. Choose a hashtag and promote it. Grab your seats!
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 18, 2012
[Salesforce.com] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. A new user interface is planned for next year. The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. has not bought a specific product).
ILLUMINATING THE FUTURE | SUNDAY, JULY 10, 2011
[Salesforce.com] Go Negative or Go Nowhere
When it first went to market more than a decade ago, SalesForce.com asked its prospects if they were tired of dealing with software (at least, in its conventional manifestation). Sales people tend to be inveterate optimists. Unfortunately, this kind of approach never really gets the buyer in the gut. It sounds so "negative," after all.
SALES INTELLIGENCE VIEW | FRIDAY, JUNE 14, 2013
[Salesforce.com] Where CRM and Content Marketing Collide
Recently, that was all turned upside down as more web marketers started to realize that they could benefit from the sophisticated monitoring and tracking tools found in CRMs like Oracle or Salesforce.com. Customer Relationship Management (CRM) tools have traditionally worked in favor of salespeople. The Marriage of CRM and Content Marketing.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 11, 2011
[Salesforce.com] 3 Helpful Lessons That Will Make You A Better Inside Sales Manager
Sales Prospecting Perspectives is pleased to bring you a guest entry from the face of The Crap Report and Inside Salse Manager for Care.com. Ah, back in the old hallowed halls of AG Salesworks! It's so nice to see my old friends again. Look, there's Craigo dancing between the cubes! love AG Salesworks. believe in AG Salesworks. At all.
VOICE-BASED MARKETING | TUESDAY, OCTOBER 1, 2013
[Salesforce.com] What Call Tracking Metrics to Watch in PPC Search Ad Campaigns
While call tracking software works as a standalone platform, it also integrates with CRM systems like Salesforce.com , giving you additional metrics. It introduces call tracking and explains how it can benefit your PPC marketing. The guide also includes tips on how to use call tracking to optimize your PPC campaigns. Is the number too high?
B2B IDEAS @ WORK | TUESDAY, OCTOBER 25, 2011
[Salesforce.com] B2B Data Hygiene: It Pays to Scrub Your Lists
Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Poor reputation.
SOCIAL MEDIA B2B | FRIDAY, MAY 20, 2011
[Salesforce.com] Several B2B Perspectives on LinkedIn’s IPO
But as this story in Bloomberg details, LinkedIn gets “70 percent of revenue from business subscriptions, a model that’s similar to Salesforce.com.” So perhaps instead of treating LinkedIn like social media perhaps its future is more like the CRM model. While I did not write a post myself, here are three perspectives about it. from Grow Blog.
SALES INTELLIGENCE VIEW | TUESDAY, MAY 4, 2010
[Salesforce.com] Marc Benioff vs. Zack Morris?
5/4/10 – John McCormick Watching all the buzz around Salesforce.com’s newest app “Chatter”, and Marc Benioff leading the charge in a jump from “Cloud 1” to “Cloud 2”, it got me thinking of all the technological change that has occurred in sales over the last few years. Remember when Zack Morris was ordering pizzas in [.]. Prospecting Sales 2.0
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
[Salesforce.com] Swyft Offers Low-Cost Interaction Management Software as a Service
Intriguingly, the company offers its product on the Salesforce.com App Exchange, specifically offering a smartphone-enabled version that can use geolocation to identify a salesperson’s current location and recommend the most efficient prospects to visit. Summary: Swyft offers a Software-as-a-Service real-time interaction manager.
MARKETING ACTION | MONDAY, FEBRUARY 17, 2014
[Salesforce.com] Digital Marketing Glossary, Part 1
Examples of CRM technologies include Salesforce.com, SugarCRM, NetSuite CRM, Microsoft Dynamics, and SalesLogix. Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” This glossary is a first draft, and we invite your feedback. Here’s Part 1, A through D.
MODERN B2B MARKETING | WEDNESDAY, JUNE 23, 2010
[Salesforce.com] Lessons for Sales and Marketing from Cloudforce San Jose
Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. The Salesforce.com product team was paying attention to that change. The Internet took 4 years. Facebook reached 50 million users in 5 months. And Chatter was born. .
SOCIAL MEDIA B2B | THURSDAY, APRIL 17, 2014
[Salesforce.com] Grow Your B2B Audience by Considering Size, Engagement and Value
Jeffrey K. What’s the premise of your book Audience ? Lots of people say every company is a publisher. Every company is a broadcaster. And we’ve seen some companies really embrace that quite well, and do some wonderful things through content marketing. That’s simply no way to build traffic. And that’s true of broadcasting as well.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | SUNDAY, MARCH 20, 2011
[Salesforce.com] FREE 3/24 Webinar: Sales 2.0 Tools To Sell By
Jigsaw Fusion - Contact Data and more ConnectAndSell - Power Dialing a whole day's production into ONE Hour Skype - Group Chat within our company HubSpot - Our Inbound Leads, Blog and Analytics Salesforce.com - Modified for performance, not just data Google Alerts - Cheap Man's tool for trigger events. tools.
HUBSPOT | MONDAY, JULY 30, 2012
[Salesforce.com] 11 Ways to Make Social Media Marketing Less of a Time Suck
For example, if a sales or customer service inquiry comes in to us through social media, we know exactly what to do without even a moment's thought: Go to Salesforce.com, and search for the person's name. Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it. Uh, not really. social.
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 24, 2013
[Salesforce.com] 3 Key Behaviors that Guarantee a Great Customer Service Team
Use the in-CRM chat systems, such as Chatter for salesforce.com or Activity Feed for Dynamics CRM, to keep everyone in the loop about customer issues. If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. Value Your Team.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 25, 2015
[Salesforce.com] B-to-B Marketers: Why it takes more than three calls to make a sale
Traditional CRM programs like Salesforce.com, SalesLogix, ACT, Goldmine, Maximizer and others focus on the sales person entering and managing his own data and pushing it “up” to management. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Simply fulfilling a request is not the answer, but yet many companies do just that.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 6, 2010
[Salesforce.com] Could Facebook become a Lead Nurturing platform?
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook. Digg this!
MODERN B2B MARKETING | THURSDAY, FEBRUARY 17, 2011
[Salesforce.com] How to Optimize Your B2B Marketing and Sales with Online Video
Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels? by Jon Miller Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Conclusion.
WEBBIQUITY | MONDAY, AUGUST 29, 2011
[Salesforce.com] Review: Six Small Business CMS and Web Marketing Systems
Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. What’s the best web content management system (CMS) for your small business? “Free CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. CMS Only. Genoo.
HUBSPOT | TUESDAY, APRIL 2, 2013
[Salesforce.com] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
Most public companies like Salesforce.com, NetSuite, etc. There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. Note About These Metrics. million.
B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 13, 2012
[Salesforce.com] Finally, A Marketing Book That Helps
Salesforce.com successfully beat Siebel using ease-of-use vs. feature bloat; Hyundai took on Honda on the basis of same-car-better-price and, apparently Microsoft had no choice but to squish Netscape when it dared to start a browser race. Interesting things happen when we tidy up. The deal is this: there are five ways to attack a market.
VOICE-BASED MARKETING | FRIDAY, JANUARY 17, 2014
[Salesforce.com] Ifbyphone Talks Proactive Call Technology at BIA Kelsey
Voice-based marketing automation, the panel agreed, is essentially doing for marketers what Salesforce.com did for sales teams. Ifbyphone CEO Irv Shapiro recently offered his take on best practices in call tracking, measurement, and monetization on a panel at BIA Kelsey. Reactive vs. Proactive Technology.
SALES PROSPECTING PERSPECTIVES | TUESDAY, MARCH 27, 2012
[Salesforce.com] The Importance Of Staying Focused While Teleprospecting
On a number of occasions I have sat with folks on my team and they will have Salesforce.com open to a lead record, the website of the target organization open, and perhaps yahoo finance open as well. Well perhaps an example will help demonstrate what I mean.
VIEWPOINT | MONDAY, SEPTEMBER 12, 2011
[Salesforce.com] What I learned at Dreamforce 2011
Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts. Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation.
EVERYTHING TECHNOLOGY MARKETING | FRIDAY, JUNE 18, 2010
[Salesforce.com] Is the In-House B2B Marketing Department Going Away?
My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. One of the interesting topics that came up was outsourcing. It seems as if the marketing function has only recently caught on to this trend in a major way, though.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Salesforce.com] 60 Marketing Acronyms Every Industry Pro Should Know
Examples: Salesforce.com, Google. Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms. AIDA: Attention, Interest, Desire, Action.
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 22, 2010
[Salesforce.com] Real World Social Selling
Social Selling Sales insideview salesforce.com CRM Salesforce Social CRM jigsaw Sales Intelligence twitter facebook linkedin B2B sales productivity social selling b2b sales This is a letter from one of our customers that gives an explanation of this functionality and how he uses it. How do you use InsideView? [.].
ANNUITAS | FRIDAY, SEPTEMBER 9, 2011
[Salesforce.com] A B2B Perspective of Dreamforce
In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle.
HUBSPOT | TUESDAY, MARCH 20, 2012
[Salesforce.com] How HubSpot Rocked 2011: A Year in Review
March 8: HubSpot raises $32 million in funding from Sequoia Capital, Google Ventures, and Salesforce.com. We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. HubSpot Customer Achievements in 2011. million leads in 2011. million.
ANNUITAS | THURSDAY, OCTOBER 9, 2014
[Salesforce.com] The Problem with Account-based Marketing
Consider how leads vs. contacts work in Salesforce.com. *This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. There is a problem, however, with the account-based marketing approach. know many folks in the space that do the same as me.
LEADSLOTH | TUESDAY, NOVEMBER 16, 2010
[Salesforce.com] Drip Campaigns: Tips From Marketing Automation Monday
Another company was saving those replies straight into Salesforce.com. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Database Segmentation. Segmentation came up several times.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 21, 2009
[Salesforce.com] Jesubi Doubles Sales Prospecting Efficiency
The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Automated synchronization is available for Salesforce.com using their standard APIs.
MODERN B2B MARKETING | MONDAY, FEBRUARY 6, 2012
[Salesforce.com] How to Hire an Awesome Inbound Marketing Manager
familiarity with salesforce.com is a plus. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. And it appears we are not alone. But what qualities are key in an inbound or social media expert? thick skin.
LEADSLOTH | MONDAY, JULY 12, 2010
[Salesforce.com] Hubspot Review
These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. Marketing departments at mid-size companies. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. HubSpot can serve both audiences, but in a different way.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MARCH 28, 2014
[Salesforce.com] Klout Founder says Lithium deal will propel new development
Additional revenue began coming in from the nearly 3,000 API partners including Salesforce.com, The Huffington Post, and Hootsuite. The genesis of Klout circa 2008. Yesterday Lithium announced it had acquired Klout for nearly $200 mm in cash and stock, closing the door on the “start-up” chapter of Klout’s six-year history.
PAUL GILLIN | THURSDAY, JUNE 24, 2010
[Salesforce.com] How to Calculate Social Marketing ROI
Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. EMC Corp. Of course not.
VIEWPOINT | MONDAY, OCTOBER 24, 2011
[Salesforce.com] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
MODERN B2B MARKETING | FRIDAY, FEBRUARY 3, 2012
[Salesforce.com] Four Signs That You May Need Marketing Automation Help
How do we take marketing automation to the next level?” “How do we integrate revenue performance management and marketing metrics into our processes?” “Why are we getting blacklisted after email campaigns go out?” “Why is that process not working between Marketo and Salesforce.com?” by Kelly Waffle I recently finished a book on Thomas Edison.
AMPLIFINITY | FRIDAY, JULY 3, 2015
[Salesforce.com] 6 referral-selling killers
Originally published on June 29, on Salesforce.com/blog. Brad had a “problem.” He had more referrals than he could handle. (Is there really such a thing?) Using a homegrown program, he’d booked more business in one quarter than in the entire previous year. Right now my staff and I need a breather.” Referrals Don’t Manage Themselves. Really?
PAUL GILLIN | MONDAY, AUGUST 6, 2012
[Salesforce.com] An Intelligent Approach to Influence Measurement
Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with.
FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
[Salesforce.com] 3 Reasons I’m not at Dreamforce
If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Lead Generation | Not at Dreamforce. I’m not at Dreamforce. I was invited multiple times by Marketo , Silverpop and Act-On, as well as fellow B2B demand generation experts – but I’m not there. Just not me.
HUBSPOT | THURSDAY, FEBRUARY 24, 2011
[Salesforce.com] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
You can get to Salesforce.com. In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. Phil is the a uthor of Why New Systems Fail and The Next Wave of Technologies , and most recently The New Small. In the show we chat about: Some of the key concepts from his book The New Small. The 5 Enablers. Example: HubSpot ).
HUBSPOT | TUESDAY, MARCH 19, 2013
[Salesforce.com] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
By way of example, you can read HubSpot co-founder Dharmesh Shah’s latest thoughts on business and technology by visiting onstartups.com or read our CMO Mike Volpe’s thoughts on sales and marketing alignment via a guest blog with Salesforce.com. public relations can be a critical ingredient in your marketing mix. Snooze. Opening a new office?
HUBSPOT | THURSDAY, JULY 21, 2011
[Salesforce.com] What's the Social Marketplace & Why Should You Care
George Hu, Vice President of Marketing at Salesforce.com, will join Brian Halligan, HubSpot’s CEO and Co-Founder, to uncover sales and marketing secrets of the new social marketplace. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar. How do you adapt to it? Connect with HubSpot
MARKETING ACTION | WEDNESDAY, NOVEMBER 27, 2013
[Salesforce.com] What Are You Thankful For?
John Eaton, Sales. I’m thankful for two things this year: Twitter Prospector and the Act-On Hot Prospects Tab in Salesforce.com. You asking me? I’m grateful not to be a turkey (although this one is quite stylish…). Phil Bosley, Sales. Thankful for the Boston Red Sox. Oh yeah, my family and health too. Tiffany Gonzalez, A/P Specialist.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 18, 2012
[Salesforce.com] How Do You Know Your Solution's Target Market?
You might need them to be an IBM shop or a Salesforce.com user. It’s almost 2013 and innovation has sky rocketed to an all time high. Think of all the technology companies that exist now, solely because of the existence of the “Cloud”. The number of B2B technology companies that have been created just from that one phenomenon is mind blowing.