| || |
FEARLESS COMPETITOR Marketing automation starves without great content
| WEDNESDAY, SEPTEMBER 16, 2009
And that lead was instantly dumped into salesforce.com and the little bell rang for the salesperson, you’ve got a lead, and as you can imagine salesperson came to realize that those were not what we would call sales ready leads. I recently had the pleasure of interviewing Jim Burns, CEO of Avitage , in a podcast. JB: Sure.
LEADSLOTH 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
| TUESDAY, MAY 25, 2010
Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired.
CUSTOMER EXPERIENCE MATRIX Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
| FRIDAY, OCTOBER 8, 2010
Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Combining these provides interesting insights into who competes with whom and what they're likely to do next. Coincidence? Yeah, probably.
VIEWPOINT Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
| MONDAY, OCTOBER 24, 2011
—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?
INBOUND SALES NETWORK What the Experts Won’t Tell You about Blogging, SEO and Social Media Marketing
| TUESDAY, OCTOBER 25, 2011
CRM software is a well understood category with Salesforce.com as the dominant vendor that we see in most companies. Have you heard everyone talking about all the great things that are possible when you blog? Everyone telling you that you need to invest in social media marketing? am sorry to say that not the case. Well, not exactly the case.
FEARLESS COMPETITOR Why do some companies prosper – despite a terrible economy?
| THURSDAY, JULY 14, 2011
Salesforce.com. B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery New York Times. “U.S. Worries Grow Over Jobs Wall St. Journal. Those headlines, on the front pages of the New York Times and Wall St. Journal on Saturday, July 9, 2011, talk about. It sounds bleak.
CUSTOMER EXPERIENCE MATRIX LoopFuse Offers No-Frills Demand Generation
| TUESDAY, DECEMBER 29, 2009
Because its sales process depends heavily on free trials, the company has developed a self-service wizard that guides users through the process of connecting to Salesforce.com , including an automated check for whether LoopFuse has been granted access permissions in the client’s Salesforce.com installation.
MODERN B2B MARKETING 5 Strategies that Fuel the Sales and Marketing Machine
| SUNDAY, MAY 1, 2011
These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The event was, however, subtly different. don’t work in sales.
LOOPFUSE We're Hiring: 3 Customer Support Specialists
| WEDNESDAY, SEPTEMBER 23, 2009
Proficient with SalesForce.com administration. Were Hiring: 3 Customer Support Specialists September 23rd, 2009 by Roy Russo LoopFuse is looking to add 3 Customer Support Specialists to its growing ranks of happy team members. Positions are to be at our home office in Atlanta, GA. Manage the customer on-boarding process. Play hard.
- Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. We closed out the first week of March on our run to finish the quarter strong. By maximizing simplicity," Kyle states "you can win more business and close deals faster." Now, on to this week's recap. March 4, 2013.
ONPATH NEW App - Add To Campaigns (Multiple Campaign Picker)
| WEDNESDAY, JULY 4, 2012
Salesforce.com provides features for adding many people to a single campaign. Check out our new app for #salesforce #cloudforce #enterprise #flexforce developed by our talented Salesforce MVP and Salesforce Developer, Nash Zgonjanin. This is the 3rd app he's developed. Follow him on Twitter @NZgon and Linkedin. Get The App Here. About OnPath.
LOOPFUSE WEBINAR: LoopFuse 101 for your Sales Team
| TUESDAY, NOVEMBER 9, 2010
Implement the salesforce.com plug-in to view all your lead’s activity right in your CRM. Thursday, November 11th, 2010 2:00PM EST. Join us for the next installment of our webinar series “Light the Fuse. This webinar will focus on how sales team members can benefit from using LoopFuse. How will this help grow my business? Get Fused!
MARKETING INTERACTIONS LoopFuse Removes the Budget Barrier from Marketing Automation
| WEDNESDAY, JUNE 30, 2010
There are a couple of really useful things I should mention: Salesforce.com integration is about a 3 click process. I had the distinct pleasure of speaking with Sean Dwyer, CEO of LoopFuse yesterday. marketers. Hint: FREE is the key word.]. What they've done that I think is very unique is to create a Free Forever model. No problem.
CUSTOMER EXPERIENCE MATRIX SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
| THURSDAY, DECEMBER 13, 2012
SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
FUNNEL FOCUS Q&A: Finding & Implementing the Right Marketing Automation Platform
| TUESDAY, MAY 18, 2010
Answer (Christopher Doran): Manticore Technology intergrates with Salesforce.com and Oracle On Demand CRM systems. View the entire Webinar. Question: How does Manticore Technology differ from other Marketing Automation Platforms? Despite what others say - you can't have it all. You're always giving up one attribute for the other.
EB2BLEADS Lead Generation Marketing Gets Technology Start-up Major Win
| FRIDAY, JUNE 10, 2011
Search engine performance was tracked using the platform and its Search Engine Optimization tools, and HubSpot's lead management tools which were integrated with Salesforce.com, allowed them to tracked referrals and traffic with the integrated marketing analytics. Cilk Arts is a software company based in the US. what is parallelism.
MODERN B2B MARKETING How to Hire an Awesome Inbound Marketing Manager
| MONDAY, FEBRUARY 6, 2012
familiarity with salesforce.com is a plus. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. And it appears we are not alone. But what qualities are key in an inbound or social media expert? thick skin.
SAZBEAN 4 Characteristics of a Winning Social Enterprise Strategy
| FRIDAY, FEBRUARY 17, 2012
However, in the past few years, Marc Benioff, CEO of Salesforce.com, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world. What is the social enterprise? The value of the social enterprise is simple. The social enterprise is a strategy, not simply a single system or idea.
FEARLESS COMPETITOR A Busy Day in Marketing Automation Software
| WEDNESDAY, OCTOBER 12, 2011
Act-On announced Hot Prospects – a Salesforce.com plug-in (similar in concept to an optional product offered by Marketo.) B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. Marketo Launches Spark.
FEARLESS COMPETITOR B2B Content Marketing: HubSpot May Be the Best in the World
| THURSDAY, MARCH 24, 2011
Hubspot just got a massive investment of funds from the likes of Sequoia, Google and Salesforce.com, among others, with a D round that totaled $32 million. Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. You can read Steve’s full interview with Mike here.
CUSTOMER EXPERIENCE MATRIX ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On
| THURSDAY, SEPTEMBER 13, 2012
CoreMotives (purchased last March by Silverpop ) has a similar architecture within the Microsoft Dynamics world and Predictive Response (which I haven’t looked at in detail) is a similar add-on to Salesforce.com. Sounds like the idea has legs. The product has matured as well. This is comparable to standard marketing automation products.
LEADSLOTH Hubspot Review
| MONDAY, JULY 12, 2010
These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies.
ONPATH How to be a Marketing Superhero
| WEDNESDAY, OCTOBER 12, 2011
OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Live Webinar : [link]. Date : Friday October 21, 2011 Time : 1:00pm EST / 10:00am PST Duration : 29 Minutes. Year-end is fast approaching. Will you be a Sales savior? Learn: 1.
ANYTHING GOES MARKETING Sharing Space: Marketing and Sales
| TUESDAY, MARCH 24, 2009
Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. personally wouldn’t have it any other way. You may have the following reactions: I don’t think this is a big deal. They should repaint the white lines and repave the cracked pavement. Come Together.
LOOPFUSE Webinar: CRM Integration - Exploring the flexibility of options.
| MONDAY, SEPTEMBER 27, 2010
Tags: LoopFuse , Salesforce.com Integration This entry was posted on Monday, September 27th, 2010 at 10:06 am and is filed under CRM Integration , Lead Nurturing , Lead Scoring , OneView , Salesforce.com , Webinars.
LOOPFUSE Marketing Automation Buyer's Guide to Lead Nurturing « Loopfuse.
| TUESDAY, SEPTEMBER 21, 2010
Tags: CRM Integration , Lead Management , lead nurturing This entry was posted on Tuesday, September 21st, 2010 at 10:00 am and is filed under Buyers Guide , CRM Integration , Lead Nurturing , Marketing Automation , Salesforce.com.
MANHATTAN MARKETING MAVEN The Coming Battle Over Social CRM
| FRIDAY, SEPTEMBER 21, 2012
The big guys, Oracle, Adobe and Salesforce.com, bought up the first round of start-ups like Vitrue, Buddy Media and Wildfire , who pre-built social media applications and paved the way for thinking about how to identify, engage and stimulate brands’ fans. There’s a colossal social CRM battle shaping up.
SAVVY B2B MARKETING 3 Ideas on How to Feature the Most Relevant Content on Your Website
| THURSDAY, NOVEMBER 11, 2010
Salesforce.com is a B2B company that features timely content. Ever have one of those posts that sticks with you? Well, I have been thinking about a post from Doug Kessler on Library Marketing for a few months. While the term Library Marketing may be new, the concept is probably is something you have considered. Here are a few. Tweet
HUBSPOT 5 Reasons Businesses Must Revolutionize Sales and Marketing
| MONDAY, AUGUST 1, 2011
To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Remember when your go-to marketing strategy was outbound?
LOOPFUSE Marketing Automation is too complicated for Free
| WEDNESDAY, NOVEMBER 10, 2010
But make no mistake, LoopFuse is a Marketing Automation technology company… just like Salesforce.com is a Customer Relationship Management product company. In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing. LoopFuse simplifies Marketing Automation.
PAUL GILLIN How to Calculate Social Marketing ROI
| THURSDAY, JUNE 24, 2010
Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. EMC Corp. Of course not.
MODERN B2B MARKETING ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
| TUESDAY, AUGUST 30, 2011
have been thinking a lot about the growing social dimension in business and marketing as my organization has been getting ready for salesforce.com’s Dreamforce 2011 event, which kicks off on August 30 th at the Moscone Center in San Francisco. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs). Has your company?”.
IT'S ALL ABOUT REVENUE Eloqua Goes Titanium
| MONDAY, JULY 25, 2011
by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” We think that’s an understatement. It might just be the event of the year. Note to those who attended his keynote last year: where was he hiding that iPad?). This year, we are a Titanium sponsor. Stay tuned for more.
B2B VOICES Customer References: What’s In It For Them?
| MONDAY, AUGUST 2, 2010
They are the lifeblood of supporting numerous sales and marketing activities, plan accordingly and have someone dedicated to making sure that things are done right. “ Technology tools are helpful, like Boulder Logic’s customer reference program add-on for Salesforce.com. Let’s face it, it’s not going to be easy. That’s okay.
LOOPFUSE LoopFuse in the Marketing Automation Times [Podcast]
| MONDAY, MAY 21, 2012
To add LoopFuse to Salesforce.com, click here. Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. We have a completely free version of the platform that is free to use as long as you like. It’s about 20 minutes long. Enjoy!
HUBSPOT The Evolution of Search Engine Marketing [Dreamforce 2010]
| WEDNESDAY, DECEMBER 8, 2010
Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot
- FREE 3/24 Webinar: Sales 2.0 Tools To Sell By
Jigsaw Fusion - Contact Data and more ConnectAndSell - Power Dialing a whole day's production into ONE Hour Skype - Group Chat within our company HubSpot - Our Inbound Leads, Blog and Analytics Salesforce.com - Modified for performance, not just data Google Alerts - Cheap Man's tool for trigger events. tools.
HUBSPOT The RIGHT Way to Weave Product Mentions Into Your Marketing
| THURSDAY, SEPTEMBER 27, 2012
But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. Salesforce.com played some really compelling success stories throughout the keynote presentations, and this was -- in my opinion -- the most memorable content from the conference. Everyone wants to market their product like Apple. Me too.
MODERN B2B MARKETING How to Optimize Your B2B Marketing and Sales with Online Video
| THURSDAY, FEBRUARY 17, 2011
Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels? by Jon Miller Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. No problem.
ONPATH The Importance of CRM Integration in Marketing Automation
| FRIDAY, JANUARY 21, 2011
Some sophisticated systems, such as Salesforce.com offer automated mapping, while others require manual mapping. OnPath is a certified partner and reseller of HubSpot , Marketo and Salesforce.com. Article courtesy of Lauren Carlson, CRM Market Analyst with Software Advice. But all of this cannot happen on marketing automation alone.
CONTENT MARKETING FOR BI TDWI Vendor Panel on the Future of BI – part Two
| WEDNESDAY, MARCH 2, 2011
For example, SalesForce.com has their Chatter feature, much like a Facebook for the enterprise. Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. To read part one, click HERE.
LOOPFUSE Marketing automation services are the rocket, but content is the fuel
| WEDNESDAY, JANUARY 4, 2012
To add LoopFuse to Salesforce.com, click here. This is a guest p ost by Russell Sparkman, CEO of FusionSpark Media, Inc., and Founder/Director of the Langley Center for New Media. Russell is a presenter at the 2nd Annual Content Marketing Retreat happening January 26 & 27 in Langley, WA (just outside Seattle). question. Distribution.
LOOPFUSE The Future of Marketing Automation « Loopfuse Marketing Automation.
| WEDNESDAY, JUNE 16, 2010
The Future of Marketing Automation June 16th, 2010 by Marcus Tewksbury Over the last couple of years, particularly in the marketing space, nothing has been hotter than the marketing automation space. As digital begot social, and social continued to fuel the adoption of digital it cumulatively is changing the face of marketing. LoopFuse ,Inc.
LOOPFUSE How to revive dormant newsletter subscribers
| FRIDAY, MARCH 16, 2012
To add LoopFuse to Salesforce.com, click here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. With any email, newsletter or nurture campaign, there’s going to be a sizeable portion of your list that just doesn’t respond. They don’t click, they rarely if ever open. At least for now.
LOOPFUSE Philosophical Questions of a Marketing Automation Prospect
| THURSDAY, DECEMBER 8, 2011
The CRM Activity dashboard shows you who has been exported to Salesforce.com recently. The holidays are a time of year when people ask themselves deeper and meaningful questions. As I reflected on some of these questions for my own life, I had some overlapping thoughts while working on some support cases here at LoopFuse.
LOOPFUSE Taking Your Website to the Next Level « Loopfuse Marketing.
| WEDNESDAY, OCTOBER 27, 2010
Sales & Marketing Best Practices: Taking Your Website to the Next Level October 27th, 2010 by Sean Dwyer As I mentioned in a previous blog post , we will be sharing Sales & Marketing best practices via the Loopfuse Exchange. The article will cover issues like: Branding Do’s and Don’ts – what does your website say about your business?
MARKETING GENIUS BLOG Going Guerrilla – our week at Dreamforce 2012:
| WEDNESDAY, OCTOBER 3, 2012
As most of you know, last week salesforce.com held their 10th annual Dreamforce conference located in spectacular San Francisco, California. Wow what a week that was! More than 70,000 people attended this premier Cloud based conference across 4 days with hundreds of breakout sessions and exhibitors.
MODERN B2B MARKETING Sales 2.0: Sell Faster, Better, and Smarter
| MONDAY, MARCH 8, 2010
Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". InboundMarketer : Brett Queener, SVP Products at Salesforce.com giving a demo on chatter (See it here: [link] pic: [link]. The Sales 2.0
CUSTOMER EXPERIENCE MATRIX NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
| THURSDAY, FEBRUARY 9, 2012
I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. Clean interface, easy to use, all the standard marketing automation features. Definitely take a look if you’re in that market for that sort of product. But is it so much easier than the other products I just listed?
CUSTOMER EXPERIENCE MATRIX ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on
| MONDAY, FEBRUARY 14, 2011
Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that Salesforce.com has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree. What’s missing from the list is CRM integration.
- Could Facebook become a Lead Nurturing platform?
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook. Digg this!
LOOPFUSE Why Free? Why Now?
| WEDNESDAY, JUNE 30, 2010
Why Free? Why Now? June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. The decision to take LoopFuse freemium was made almost a year ago and we have spent much of that time preparing for this launch. Why Now? Why Free? Why Now?
- Tools That Every Inside Sales Rep Needs to Succeed in 2011
By providing a CRM system like Salesforce.com, Zoho, etc., We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! Without the ability to create list views and follow up tasks, prospects will be sure to disappear and opportunities will surely be missed.
SALES INTELLIGENCE VIEW 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
| WEDNESDAY, AUGUST 22, 2012
From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday; 11:00 a.m. – 12:00 p.m. The Aberdeen Group. Tuesday; 2:00 p.m.
MODERN B2B MARKETING The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
| MONDAY, APRIL 15, 2013
If you’re not on Salesforce.com you may have different nomenclature here, but you get the point – marketers speak to people. 'by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide.
LOOPFUSE Four Ways to Improve Your Marketing Efforts with Automation
| WEDNESDAY, FEBRUARY 15, 2012
To add LoopFuse to Salesforce.com, click here. Traditional Marketing Management courses talk about the “Marketing Mix” and how different elements come together to form a marketing plan. This is how LoopFuse can help you do better in each of these four areas. Promotion and Communication. Product and Consumer. Know your product. Price and Cost.
LOOPFUSE Marketing Automation for the CEO « Loopfuse Marketing Automation.
| THURSDAY, AUGUST 12, 2010
Marketing Automation for the CEO August 12th, 2010 by Matthew Quinlan Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. One of the more surprising discoveries for me is how many of these companies’ CEOs log into our product.
MARKETING EDGE George Carlin, Marketing, and Social Media
| TUESDAY, JUNE 24, 2008
Salesforce.com CEO Marc Benioff wrote a book on this issue. Marketing is at a cross roads and I believe social media will force a major crash of competing values. The crossroad is a dilemma presented by a society based, for the most part, on consumption, a global economy accessible to all, and the wonderful raw rules of capitalism.
- Sales Prospecting Perspective Weekly Recap - Week of October 8, 2012
wanted to share a post from their site that discusses one of Salesforce.com's latest releases, Social Key. Salesforce.com’s New Social Selling Platform , Jon Birdsong, Sales and Marketing Executive for Salesloft, gives a great breakdown of some the key's (bad pun intended) and benefits this new application will provide for sales reps.
HUBSPOT The Sales Game Has Changed: Here's How to Adapt
| TUESDAY, APRIL 3, 2012
In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. How the Sales Game Has Changed. The result? The result?
MARKETING ACTION Marketo IPO Underscores Growing Value of Marketing In The Enterprise
| FRIDAY, MAY 17, 2013
Today the CRM industry is over $18B in size and includes three companies with over $1B in CRM revenue (Oracle, Salesforce.com and SAP) and 19 companies with over $100M in annual revenue. 'We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Remember ACT!,
HUBSPOT What's the Social Marketplace & Why Should You Care
| THURSDAY, JULY 21, 2011
George Hu, Vice President of Marketing at Salesforce.com, will join Brian Halligan, HubSpot’s CEO and Co-Founder, to uncover sales and marketing secrets of the new social marketplace. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar. How do you adapt to it? Connect with HubSpot
INBOUND SALES NETWORK The 7 Keys to Becoming a Business Development Powerhouse
| THURSDAY, NOVEMBER 15, 2012
CRM (Customer Relationship Management) like Salesforce.com or SugarCRM that help you track and measure sales activities. If you’re like most companies, you have heard about the importance of getting sales and marketing on the same page. By contrast, companies with poor alignment saw revenues decline by 4%. Step 1: Define funnel.
B2BBLOGGERS Fostering Innovation - Eloqua Experience Day Two Keynotes.
| WEDNESDAY, OCTOBER 20, 2010
We heard from Kendall Collins, CMO of Salesforce.com and Heidi Melin, SVP/CMO of Polycom , and thought leader and pioneer in business visualization Tom Wujec , Senior Fellow at Autodesk. In the past year, the salesforce.com marketing department took a page from the world of development and reorganized and shifted to Agile Marketing.
SALES INTELLIGENCE VIEW SIIA CEO Interview Featuring Umberto Milletti
| TUESDAY, JANUARY 11, 2011
Landslide Technologies Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM social mediaWhat will the software industry look like in 3, 5, even 10 years from now? Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come.
- LinkedIn Prospecting Techniques to Fill Your Sales Funnel
CSO Insights, “Results of LinkedIn for Salesforce.com Research,” March 2012 [link Today's post was written by Kurt Shaver, a speaker at my upcoming Prospecting Strategies webinar on Sept. This is just a taste of what he'll be sharing. Make sure you sign up now! _. There are many reasons why. Here are three: 1. I'll show you how it all works!
LOOPFUSE Beware the Approximators
| THURSDAY, DECEMBER 29, 2011
To add LoopFuse to Salesforce.com, click here. During the recent holiday season I found myself in a local retailer looking at TV’s and dreaming of what I might find for my home office. had heard some buzz about the newer 3D TV’s and I decided to look at a couple to see what the different features were. I *had* to see that in action.
LOOPFUSE Turn your product into your marketing with LoopFuse Custom Events
| MONDAY, NOVEMBER 14, 2011
To add LoopFuse to Salesforce.com, click here. This last weekend marked the release of LoopFuse v3.34. This new release includes deeper integration for custom events within the LoopFuse feature set to include a new custom event dashboard, integration of custom events within lead nurturing programs, and scoring rules based on custom events.
LOOPFUSE Summary of 5 Ways Marketing Automation Provides Job Security for.
| MONDAY, FEBRUARY 22, 2010
Summary of 5 Ways Marketing Automation Provides Job Security for Marketers February 22nd, 2010 by Sean Dwyer And to summarize from my original post in January : The rules of engagement are changing, but the rules of marketing accountability are changing more quickly. Don’t wait much longer to get started… it could cost you your job.
MODERN B2B MARKETING Four Signs That You May Need Marketing Automation Help
| FRIDAY, FEBRUARY 3, 2012
Why is that process not working between Marketo and Salesforce.com?” by Kelly Waffle I recently finished a book on Thomas Edison. Contrary to public belief, he did not invent the light bulb—instead he discovered the carbonized filament that made the process of electric lighting more efficient, long-lasting, and available.
NUSPARK An Email to Bob in Sales: Thanks for aligning with us in Marketing
| SATURDAY, MAY 28, 2011
You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing. How are you? I haven’t seen you much around the office lately; I know we’re both crazy busy people. You’re busy training all those sales guys and going to conferences. I’m sure you remember the old days. Your definitions of quality leads differed from ours.
HUBSPOT Why You Need Marketing Analytics, Not Web Analytics
| THURSDAY, MARCH 8, 2012
The only dependency here is that your marketing analytics system be hooked up with your customer relationship management (CRM) platform such as Salesforce.com, SugarCRM, etc. Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. In search?
MODERN B2B MARKETING Setting Your Social Media Strategy – Part 1
| THURSDAY, DECEMBER 16, 2010
Jamie Grennay, Salesforce.com’s senior director of social media, and Kira Wampler , the former group marketing manager of online engagement at Intuit, walked us through their tips for building a social media marketing strategy. by Andrew Spoeth Where is my company really at with social media ? Stage 2 – Experimental. Stage 3 – Operational.
ONPATH Is Face-to-Face Marketing "Old School?"
| TUESDAY, SEPTEMBER 20, 2011
OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Among the business attributes and outcomes, face-to-face interaction was most critical for persuasion (91%), decision-making (82%), and candor (78%), the study found.
HUBSPOT The 7 Slides You Need for an Epic Monthly Marketing Report
| FRIDAY, JANUARY 27, 2012
HubSpot customers can get this data from a CRM like Salesforce.com when it's integrated with HubSpot.). Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? But today, there's no need to struggle. Note the word "results." Visits by Source.
LEADSLOTH Social Media & Marketing Automation
| THURSDAY, AUGUST 26, 2010
Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. How useful is this?
- Whatsnexx Manages Customer States, Not Campaigns
The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. This is especially true as marketers add data sources that are not built into standard marketing automation products, which are often limited to Salesforce.com and perhaps a tagged Web site. Whether it’s radically simpler is another question.
FEARLESS COMPETITOR 4 BtoB Marketing Action Items for 2011
| TUESDAY, MARCH 22, 2011
I developed successful program utilizing integrated Marketo/Salesforce.com platform with telesales support. Now that it’s March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. Originally posted 12/30/2010). Thank God.
SALES PROSPECTING PERSPECTIVES 10 Things About Operating A Teleprospecting Firm To Be Thankful For
| WEDNESDAY, NOVEMBER 23, 2011
Salesforce.com : They just keep on giving me free stuff. We've built a great business with Salesforce.com as it's backbone and they continue find ways to enhance my experience without me having to ask. Given my general lack of creativity I LOVE THIS TIME OF YEAR. love it because I can do a top ten list of things I'm thankful for.
INBLURBS Eloqua Announces Chatter Integration
| MONDAY, JULY 16, 2012
The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. Eloqua connected me with their product team who gave me a demo. Also, data from Eloqua is synced with Chatter.
B2B LEAD GENERATION BLOG 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
| TUESDAY, MAY 18, 2010
To answer this question I’ve invited Aaron Ross, CEO of PebbleStorm and the author of "PREDICTABLE REVENUE: Lessons Learned From Growing Salesforce.com’s $1 Billion Sales Machine", to join me for this complimentary webinar on Thursday, May 20th. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?
- The Importance Of Staying Focused While Teleprospecting
On a number of occasions I have sat with folks on my team and they will have Salesforce.com open to a lead record, the website of the target organization open, and perhaps yahoo finance open as well. Well perhaps an example will help demonstrate what I mean.
LOOPFUSE Better Value, Easier to Use Marketing Automation
| FRIDAY, JULY 27, 2012
To add LoopFuse to Salesforce.com, click here. We hear this over and over from our customers and prospects about why they chose us or why they are looking at us as their marketing automation and lead management choice. That sort of defeats the whole purpose. We gladly (and humbly) accept that description!
ONPATH HubSpot Making a Splash in Marketing Automation with Performable Acquisition?
| TUESDAY, JUNE 21, 2011
I’m sure you can look at their 4000+ customers and recent injection of funding from heavyweights Salesforce.com , Google Ventures, and Sequoia Capital as a testament to the value of their team, and the potential in their Inbound Marketing Software. Article by Scott Thornton, Program Architect at OnPath.
HUBSPOT 11 Ways to Make Social Media Marketing Less of a Time Suck
| MONDAY, JULY 30, 2012
For example, if a sales or customer service inquiry comes in to us through social media, we know exactly what to do without even a moment's thought: Go to Salesforce.com, and search for the person's name. Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it. Uh, not really. social.
FEARLESS COMPETITOR 3 Reasons I’m not going to Dreamforce next week
| THURSDAY, AUGUST 25, 2011
If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Marketing | Not Going to Dreamforce. Want to understand the values and culture of Find New Customers? suggest you watch last Friday’s Laugh and Learn show. I’m not going to Dreamforce next week. Just not me. No thank you.
WEBBIQUITY The Top #Nifty50 Women in Technology on Twitter for 2012
| MONDAY, SEPTEMBER 10, 2012
San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year.
B2B IDEAS @ WORK Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
| MONDAY, AUGUST 1, 2011
Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. This is the fourth article in a series that began as guest blogs for Savvy B2B. sure do, and I learn something new from them almost every day. Late to get started. Have already given up.
LEAD VIEWS Getting The Most Out of Marketing Automation With CRM Integration
| THURSDAY, JANUARY 20, 2011
Some sophisticated systems, such as Salesforce.com offer automated mapping, while others require manual mapping. Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. But all of this cannot happen on marketing automation alone. Integration: An Introduction. The Technology.
MODERN B2B MARKETING Afternoon Keynotes Energize at Marketo Summit (Live Blog)
| WEDNESDAY, MAY 23, 2012
To exemplify what it means to be a social enterprise, Andy shows us the Salesforce.com video about Burberry where CEO Angela Ahrendts states “if becoming a social enterprise is not in your business model, I am not sure where you will be in the next 5 years”. by Dayna Rothman What a packed day here at the Marketo User Summit! Awesome.
CUSTOMER EXPERIENCE MATRIX Beanstalk Data Adds Service to the Marketing Automation Recipe
| MONDAY, OCTOBER 10, 2011
Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. But clients aren't required to use Beanstalk services.
- HubSpot Spreads Its Wings
Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). Both events mark a continued expansion of their product. Acquisitions, on the other hand, can be strategically decisive.
LOOPFUSE Spice Up Marketing Automation with a Recipe for Success
| TUESDAY, JANUARY 24, 2012
To add LoopFuse to Salesforce.com, click here. I make a killer fresh salsa. Over the years I have developed my technical skills to the point that my salsa is a popular request at all sorts of social gatherings. Sure I may be bragging a bit, but when you can bring in $65 per quart in a charity auction, you know you have something special.
HUBSPOT 5 Reasons Not to Give Inbound Leads to an Outbound Sales Team
| THURSDAY, OCTOBER 27, 2011
a former sales director at Salesforce.com, and author of the Amazon best-seller, Predictable Revenue. Building a highly productive, modern sales organization requires increasing specialization of roles — and frankly, it's a big reason companies like Salesforce.com have such an amazingly phenomenal sales organization. “No!”
LOOPFUSE LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
| THURSDAY, SEPTEMBER 9, 2010
LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. LoopFuse has heard the call and has released an initial 6.x version of the “ LoopFuse Integration ” project. You can follow any responses to this entry through the RSS 2.0
LOOPFUSE The Loopfuse Exchange: Sales & Marketing Best Practices
| MONDAY, OCTOBER 4, 2010
The Loopfuse Exchange: Sales & Marketing Best Practices October 4th, 2010 by Sean Dwyer With the highly successful launch of our Loopfuse Freeview offering in June and our innovative Partnership program in August, we have had several requests to share information amongst our community. You can skip to the end and leave a response.
HUBSPOT Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia
| TUESDAY, MARCH 8, 2011
Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release.
- Thought-provoking social media trends
>> Salesforce.com predicts that demand for corporate internal social networking services will rise as managers realize that they now know more about strangers on Twitter and Facebook than they do about the people in their own companies. The Economist is one of my favorite magazines. usually read it cover to cover. million users.
- Marketo Sales Insight Expands Salesforce Access to Marketing Data
Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. three Web site visits in two days).
CUSTOMER EXPERIENCE MATRIX MindMatrix Adds Sales Support to Marketing Automation
| TUESDAY, DECEMBER 4, 2012
These include landing pages and forms for lead capture; email and postal mail; lead scoring on attributes and behaviors; branching multi-step campaigns; and bi-directional synchronization with Salesforce.com, Microsoft Dynamics, Outlook, and SugarCRM. This is happening to some extent, but not as quickly as I had expected.
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.