MARKETING GENIUS BLOG | THURSDAY, APRIL 15, 2010
[Salesforce.com] Is Email the Workhorse of Demand Gen?
And with new tools like dialers for Salesforce.com, or dialing services like ConnectAndSell, getting hold of people on the phone is now easier than ever. Demand Generation is all about generating interest in your products, assuming you can get hold of potential clients. So is the phone still the most effective today? Email Pros. Email Cons.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 8, 2009
[Salesforce.com] Demand Generation Vendor Traffic Rankings
Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. You can see that post here.
LOOPFUSE | MONDAY, DECEMBER 30, 2013
[Salesforce.com] Cleaning up marketing data and how to write a marketing plan top the list of most popular posts for 2013
To add LoopFuse to Salesforce.com, click here. 'We had another active year on the LoopFuse “Mouth of the Funnel” blog with some great posts and lots of traffic. We always like to take a look at what was most popular over the course of the year and here are the top 5 for 2013. Marketing Plan for Any Business. Being a great CMO.
INSIGHTIQ BLOG | THURSDAY, FEBRUARY 17, 2011
[Salesforce.com] Quaero Featured in Recent Internet.com Article on CRM Systems
By tracking leads via Hubspot and Salesforce.com, the company was able to do this. "Customer relationship management (CRM) vendors often claim that their software can do practically anything, from revealing which leads work (and which don't) to who your best customers are to which products are the most or least profitable.
SMASHMOUTH MARKETING | THURSDAY, JANUARY 28, 2010
[Salesforce.com] Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
client of mine, very successful selling to software developers at the enterprise level, got a surprise order last year from a device manufacturer and realized its tools were just as applicable to an iPhone software developer and a medical device manufacturer as it was to a Salesforce.com developer. We do not give up. We do not quit.
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 14, 2011
[Salesforce.com] Who Goes to Eloqua Experience?
Salesforce.com eVariant Alinean DemandGen RelationshipOne Verticurl. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. breakdown of companies represented by industry.
LOOPFUSE | MONDAY, JANUARY 9, 2012
[Salesforce.com] 5 Steps to Launch an Email Campaign
To add LoopFuse to Salesforce.com, click here. Every good Marketing Automation suite of tools has an Email Campaign editor built in to the product. LoopFuse is no different and today we’re going to highlight that editor and share some tips on how to use that editor effectively to your advantage. Step 1. Step 2. Step 3. Step 4. Step 5.
LOOPFUSE | MONDAY, MAY 6, 2013
[Salesforce.com] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
To add LoopFuse to Salesforce.com, click here. 'IT research firm Gartner Group released their 2013 CRM Lead Management Magic Quadrant in the last week or so. This report is valuable to the largest of enterprises who have significant budget available to invest in a complex and expensive CRM Lead Management system (aka, marketing automation).
LOOPFUSE | FRIDAY, DECEMBER 30, 2011
[Salesforce.com] Not another year end list
To add LoopFuse to Salesforce.com, click here. The year 2012 is right around the corner and we see big things ahead. Not just for us here at LoopFuse but for anyone involved in sales or marketing. Here’s to a happy, healthy, and prosperous 2012! We would love you to try out LoopFuse here.
ONPATH | MONDAY, NOVEMBER 28, 2011
[Salesforce.com] OnPath Drives 53 Leads in 20 Days for BDC
OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal How would you like to get million dollar leads for less than $500 per lead? Find out by watching this webinar, it's FREE. You'll learn: 1. How much it costs.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 9, 2012
[Salesforce.com] The Enterprise’s $5.3 Billion Endorsement of the Cloud
Not one to wait around, Salesforce.com said it would buy the cloud-based HR service Rypple a mere two weeks later. by Joe Payne | Tweet this If there was any remaining debate on whether cloud computing is here to stay, it was squashed today. billion. billion in December. SAP and Oracle’s combined purchases amount to a $5.3
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 16, 2011
[Salesforce.com] Can CRM Add-Ons Replace Marketing Automation?
Of course, the jackpot here is Salesforce.com. I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. It also provides real-time alerts and landing pages. That question has no simple answer.
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 18, 2012
[Salesforce.com] How Dreamforce Boosts Lead Generation [CHART]
With many of our customers using salesforce.com AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on lead generation over the past few years. Well the results were pretty clear. Considering Dreamforce was held different months each year (Sept.,
LEADER NETWORKS | WEDNESDAY, FEBRUARY 16, 2011
[Salesforce.com] 71 Top Online Customer Communities: The Big List
Salesforce.com SalesForce Discussion Forums SAP Community Network SDN Community Sage Group Act! Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the general public or consumer audiences. SaaS4Channel.nl
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 18, 2013
[Salesforce.com] Sales and Marketing: The technology behind CRM
The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. Marketing, Sales (and IT) alignment.
VIEWPOINT | THURSDAY, FEBRUARY 21, 2013
[Salesforce.com] PowerViews with Bob Perkins: Inside Sales is Here to Stay
Bob cites Salesforce.com’s team as an example of a home-based team that schedules two to three major customer trips each year, ensuring a mix of rapid response and personal relationship development. My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. mail communication. isp.org. Stay Tune
SAVVY B2B MARKETING | MONDAY, FEBRUARY 21, 2011
[Salesforce.com] How to Overcome the Four Main Challenges in B2B Content Marketing
Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. We're pleased to present this guest post by Michael Brenner, Sr. Director of Marketing for SAP.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 25, 2014
[Salesforce.com] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
Back to that question of who will buy Bizo’s data business: I wouldn’t be at all surprised to see Salesforce.com take it over, since it would supplement their existing Data.com business and give an advertising-oriented data management platform to balance against Oracle/BlueKai. The Bizo purchase, priced at $175 million , makes perfect sense.
LOOPFUSE | WEDNESDAY, AUGUST 7, 2013
[Salesforce.com] A Marketing Plan for Any Business
To add LoopFuse to Salesforce.com, click here. 'In order to know where you’re going you need to have a good map (or good map app these days). The same holds true for your marketing strategy. This means explicitly stating objectives, metrics, and milestones for your marketing plan and detailing your marketing process. Marketing Budget.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 6, 2010
[Salesforce.com] Could Facebook become a Lead Nurturing platform?
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook. Digg this!
LOOPFUSE | MONDAY, AUGUST 5, 2013
[Salesforce.com] 3 Ways to Kickstart Your Marketing Funnel
To add LoopFuse to Salesforce.com, click here. 'Marketing is often more art than science so rarely can you just do one thing to start attracting prospects, building brand awareness, or generating word of mouth buzz about your company or product. Identify and engage the influencers in your market. just blindly bidding on keywords).
LOOPFUSE | TUESDAY, JANUARY 3, 2012
[Salesforce.com] Do you have all the pieces of your business puzzle?
To add LoopFuse to Salesforce.com, click here. I don’t know if this happens to anyone else, but sometimes the Christmas presents at my house end up taking on a theme. This year was the “Year of the Puzzle” at the Murdock household, right down to the Mr. Potato Head that my two year old received. The business puzzle. How to put it together.
WRITING ON THE WEB | TUESDAY, NOVEMBER 23, 2010
[Salesforce.com] 3 Great Twitter Apps for Content Marketers
CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Today’s post was written by Louise Baker, freelance blogger and journalist. CoTweet. HootSuite.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 7, 2013
[Salesforce.com] NICE Buys Causata to Extend Its Customer Experience Management Position
The idea of NICE expanding to become an all-channel, all-department customer experience vendor immediately raises the question of how they’ll compete with all those other omni-everythings approaching from digital marketing ( Adobe ), B2B CRM ( Salesforce.com ), and general enterprise systems ( Oracle , SAP , IBM ).
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 13, 2012
[Salesforce.com] ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On
CoreMotives (purchased last March by Silverpop ) has a similar architecture within the Microsoft Dynamics world and Predictive Response (which I haven’t looked at in detail) is a similar add-on to Salesforce.com. Sounds like the idea has legs. The product has matured as well. This is comparable to standard marketing automation products.
LOOPFUSE | THURSDAY, JUNE 13, 2013
[Salesforce.com] Try marketing automation and you could win an iPad mini!
To add LoopFuse to Salesforce.com, click here. 'As a bit of extra incentive to take LoopFuse marketing automation for a test drive, we are giving away iPad minis to a few lucky folks over the next few months. Send an email campaign (one at a minimum but we’d love to see many plus some lead flows). That’s it!
LOOPFUSE | FRIDAY, NOVEMBER 30, 2012
[Salesforce.com] Our customers say it best - ISM Automation
To add LoopFuse to Salesforce.com, click here. We love to hear from our customers and love even more to feature them here on our blog. d recommend Loopfuse to any small business looking to get started in marketing automation without the financial or time investment required by the competition. ”. Thanks Tim!
ONPATH | WEDNESDAY, AUGUST 31, 2011
[Salesforce.com] How to respond to insults when you're in the spotlight
OnPath has a NATO secure 9001 call center facility and is a certified developer and consulting partner for Salesforce.com. In this rare Q&A session at 1997's Worldwide Developers Conference (WWDC), an audience member questions Steve Job's technical understanding and tells him that he doesn't know "what he's talking about.". Stay calm.
B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 5, 2011
[Salesforce.com] For B2B marketing success in 2011 — start with the data.
In fact, through interaction with my own clients, it seems like the majority of B2B marketers do just that — pull records right out of their Salesforce.com data, SAP or Oracle/Siebel data or other transactional data. But that’s not considered a best practice. None are customers. Retain that snapshot of that group. became customers.
LOOPFUSE | TUESDAY, AUGUST 27, 2013
[Salesforce.com] Being a great CMO
To add LoopFuse to Salesforce.com, click here. 'Greatness can be defined in many ways… “To be great is to be misunderstood.” – Ralph Waldo Emerson. Be not afraid of greatness. Some are born great, some achieve greatness, and others have greatness thrust upon them.” – William Shakespeare, Twelfth Night. What do you think?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 15, 2013
[Salesforce.com] Marketing Automation's Unhappy Users: Trouble in Paradise?
The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. The paper itself will be available to Webinar attendees.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 18, 2011
[Salesforce.com] B2B and B2C Marketing Automation: Understanding the Differences
By very sharp contrast, B2B marketers rely primarily on their CRM system (that is, Salesforce.com or a competitor) as the primary data source, and complement that with information captured directly by the marketing automation systems’ own landing pages and Web tracking tags. Like any traveler, I’ve returned home with some new perspectives.
THE POINT | TUESDAY, APRIL 1, 2014
[Salesforce.com] Why is Inside Sales So Scared of Lead Nurturing?
The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. 2) Turf – Inside Sales fears that inserting marketing campaigns into the lead follow-up process will either a) diminish the value of their department or b) assign credit for SQLs elsewhere. Wait 2 weeks.
LOOPFUSE | WEDNESDAY, AUGUST 14, 2013
[Salesforce.com] A CMO to-do list for the first day on the job
To add LoopFuse to Salesforce.com, click here. 'Congratulations! You’ve landed your dream job as Chief Marketing Officer (CMO) at Awesomeco. In addition to getting your paperwork filled out and electronic footprint established, here are 5 things that should be on your “to do” list on your first day on the job as the new CMO: 1. What remains?
CUSTOMER EXPERIENCE MATRIX | MONDAY, JULY 15, 2013
[Salesforce.com] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. 'If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. So it''s best to treat Vocus Marketing Suite as a class unto itself.
LOOPFUSE | MONDAY, JUNE 11, 2012
[Salesforce.com] Marketing automation keeps the "Summertime Blues" away
To add LoopFuse to Salesforce.com, click here. I’m gonna raise a fuss, I’m gonna raise a holler About a workin’ all summer just to try to earn a dollar. Every time I call my baby, and try to get a date. My boss says, “No dice son, you gotta work late.” ” Sometimes I wonder what I’m a gonna do.
LOOPFUSE | TUESDAY, FEBRUARY 7, 2012
[Salesforce.com] 3 Tips for Lovers (of Marketing Automation)
To add LoopFuse to Salesforce.com, click here. It really can go either way, you know. Either you come off looking like a hero, the greatest person in the world…or you come off looking like someone who just doesn’t really have a clue as to what’s really going on. forget. Planning makes a difference. Get her flowers regardless. .
MARKETING INTERACTIONS | WEDNESDAY, JUNE 30, 2010
[Salesforce.com] LoopFuse Removes the Budget Barrier from Marketing Automation
There are a couple of really useful things I should mention: Salesforce.com integration is about a 3 click process. I had the distinct pleasure of speaking with Sean Dwyer, CEO of LoopFuse yesterday. marketers. Hint: FREE is the key word.]. What they've done that I think is very unique is to create a Free Forever model. No problem.
CLIENT BRIDGE | TUESDAY, MARCH 15, 2011
[Salesforce.com] Business Investments that Pay Off
Sales Data Piraeus Data uses a customer-relationship management tool from Salesforce.com, resulting in more comprehensive and current customer data. From Entrepreneur magazine, here are ten of the top investments in which business owners can get the best return for their money. This lead to better decisions about inventory and marketing.
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 4, 2014
[Salesforce.com] 6 Tips for Successfully Onboarding New Inside Sales Reps
The hardest aspect in our training for new inside sales reps to master is the use of Salesforce.com. 'Whether you’re building your own inside sales team or considering outsourcing your teleprospecting functions, it’s important to know and perfect the training process for new hires. Pack their day. Mix up the trainers. Take them to lunch.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, SEPTEMBER 27, 2014
[Salesforce.com] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. 'This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. Anyway, back to BlueConic. to a specified customer segment.
LOOPFUSE | WEDNESDAY, FEBRUARY 1, 2012
[Salesforce.com] Remove duplicates, compare columns, and other tips to use Excel to clean up your marketing data
To add LoopFuse to Salesforce.com, click here. Marketing Automation systems perform their best when the data fed in to them is clean. As a support team, we are often asked how customers can get the best data possible in to their LoopFuse account. Removing Duplicates. Before importing a list, it’s usually best to remove duplicate entries.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 14, 2014
[Salesforce.com] Lots of Vendors Can Help You Find Leads on the Web
Radius finds small business prospects that resemble current customers and deploys them to Salesforce.com, along with key profile information and lead scores. 'Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.**
LOOPFUSE | MONDAY, JANUARY 30, 2012
[Salesforce.com] 10 B2B Sales and Marketing Metrics Worth Tracking
To add LoopFuse to Salesforce.com, click here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. The fine folks at Focus.com let me do a Webinar on this topic several months ago, but I wanted to summarize what I consider to be 10 fundamental B2B sales & marketing metrics here as well.
MARKETING INTERACTIONS | MONDAY, AUGUST 16, 2010
[Salesforce.com] Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation
Automated integration with Salesforce.com with entry of password. I recently caught up with Scott Mersy, VP of Marketing, and Parker Trewin, Director of Marketing Communications for Genius.com to discuss their Free, Instant-On offering of Genius Demand Generation. First, the details: No need for IT - Instant-On Website Tracking.
PAUL GILLIN | THURSDAY, SEPTEMBER 15, 2011
[Salesforce.com] Measuring the Immeasurable
Influence measurement is a natural evolution of conversation monitoring, a discipline that’s personified by Salesforce.com’s Radian6 tool and dozens of competitors. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. Coming from a 50-year-old, it’s an insult.
LOOPFUSE | MONDAY, OCTOBER 25, 2010
[Salesforce.com] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
[Salesforce.com] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Marketing Interactions : Ardath Albee does a great job of providing nuggets of wisdom in every blog post.
FEARLESS COMPETITOR | MONDAY, OCTOBER 24, 2011
[Salesforce.com] Marketing automation starves without a Content Marketing strategy
And that lead was instantly dumped into salesforce.com and the little bell rang for the salesperson, you’ve got a lead, and as you can imagine salesperson came to realize that those were not what we would call sales ready leads. B2B Demand Generation | The Importance of Content Marketing. It has no fuel. “Can you share an example, Jim?”
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 6, 2010
[Salesforce.com] QlikView's New Release Focuses on Enterprise Deployment
I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. But it remains my personal go-to tool for data analysis and I do keep an eye on it. Here’s what’s up. Business is good. But more big enterprises are signing on as well.
ANNUITAS | FRIDAY, SEPTEMBER 9, 2011
[Salesforce.com] A B2B Perspective of Dreamforce
In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Instead of asking “What do we need to do?”,
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 19, 2010
[Salesforce.com] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. Summary: Alsa Marketing is a late entry to small business marketing automation. Alsa has some other unusual features.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 8, 2014
[Salesforce.com] 12 Tips for Building and Managing a Bigger Sales Pipeline
Salesforce.com does a great job of this, but may be too much for small businesses. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Why do you need a pipeline in the first place? You need a pipeline that can triage and communicate with these prospects accordingly. for you.
LOOPFUSE | THURSDAY, APRIL 26, 2012
[Salesforce.com] 3 Lead Management Lessons from the NFL Draft
To add LoopFuse to Salesforce.com, click here. The NFL draft started today and Andrew Luck of Stanford was drafted #1 overall by the Indianapolis Colts. This was one of the biggest unkept secrets ever. The departure of Peyton Manning, private workouts, and carefully crafted messages in the press from both sides all led to the pick.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 7, 2010
[Salesforce.com] 2010 Will Bring New Features to Demand Generation Systems
It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business. Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring?
HUBSPOT | TUESDAY, AUGUST 14, 2012
[Salesforce.com] The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]
That's why HubSpot and Salesforce.com have been teaming up to emphasize the power of social enterprises using inbound marketing to create powerful sales and marketing machines. How powerful is your sales and marketing machine? If you're like most businesses, chances are, that machine could be a bit stronger. EST. ( Register Here!
LOOPFUSE | SATURDAY, AUGUST 28, 2010
[Salesforce.com] LoopFuse OneView 3.27 Released!
Tags: eMail Marketing , LoopFuse , Marketing Automation , Salesforce.com Integration This entry was posted on Sunday, August 29th, 2010 at 1:00 am and is filed under LoopFuse , Marketing , Marketing Automation , OneView , eMail Marketing.
MARKETING GENIUS BLOG | MONDAY, AUGUST 10, 2009
[Salesforce.com] Ten Rules for Twitter Sales Effectiveness
Oracle, 6,800; SAPCRM, 2,300; Salesforce.com, 1,300. I was checking out Facebook and caught Gerhard Gschwandtner’s great post on Twitter effectiveness. loved it so much I’m reposting it here. Want to know more? Check out his entire post or (better still) join him and leading Sales 2.0 at the upcoming Sales 2.0 Monologues are dead.
DIGITAL B2B MARKETING | THURSDAY, JUNE 7, 2012
[Salesforce.com] 42 B2B Marketing Acronyms and Abbreviations
Salesforce.com. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), SME : Subject Matter Expert.
CONTENT MARKETING FOR BI | WEDNESDAY, MARCH 2, 2011
[Salesforce.com] TDWI Vendor Panel on the Future of BI – part Two
For example, SalesForce.com has their Chatter feature, much like a Facebook for the enterprise. Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. To read part one, click HERE.
FEARLESS COMPETITOR | TUESDAY, JUNE 25, 2013
[Salesforce.com] Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads
Salesforce.com. 'The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. More than just a great video with a Call to Action and syndication, Marketing Made Simple delivers marketing qualified leads to you. sales leads). Eloqua/Oracle. Act-On Software.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 10, 2014
[Salesforce.com] The Key Philosophies of the President of Find New Customers
This is becoming an “inspirational” post to be published by the giant software firm Salesforce.com on October 20th. 'Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is well known for his unique thought leadership ideas. . want to share these with you dear reader. Always be helping.
FEARLESS COMPETITOR | FRIDAY, APRIL 23, 2010
[Salesforce.com] How will the Salesforce/Jigsaw acquisition change the B2B industry?
But the Salesforce.com/Jigsaw deal opens new opportunities. The data quality problem. If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%) and. over 4.5%
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 17, 2013
[Salesforce.com] Lattice Engines Automates All Steps in Prospect Discovery
Lattice Engines is directly integrated with cloud-based CRM from Salesforce.com, Microsoft Dynamics, and Oracle, and via file transfer with SAP CRM. 'There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners.
MARKETING ACTION | MONDAY, JANUARY 28, 2013
[Salesforce.com] Rapid Notify Sees 20% Leap in Closing Rates
To that end, the company researched vendors using Salesforce.com’s AppExchange, and then interviewed them all. We love success stories, especially when it’s our customers experiencing the success. The next step was using a third-party email service provider, a solution Rapid Notify quickly outgrew.
TOMORROW PEOPLE | FRIDAY, APRIL 12, 2013
[Salesforce.com] Social Media Marketing Tools For B2B Marketers
Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing. Real Analytics.
LOOPFUSE | FRIDAY, OCTOBER 18, 2013
[Salesforce.com] Check out our Fall 2013 release!
CRM Field List Segmentation – you can use fields directly from Salesforce.com to build segmented lists. 'We’ve been busy building out our marketing automation platform with some new features and additional infrastructure improvements. Let us know if we can help set that up for you!
SAZBEAN | FRIDAY, FEBRUARY 17, 2012
[Salesforce.com] 4 Characteristics of a Winning Social Enterprise Strategy
However, in the past few years, Marc Benioff, CEO of Salesforce.com, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world. What is the social enterprise? The value of the social enterprise is simple. The social enterprise is a strategy, not simply a single system or idea.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 22, 2010
[Salesforce.com] Marketing Automation Vendor Consolidation: Lessons from History
Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself.
ONPATH | WEDNESDAY, JULY 4, 2012
[Salesforce.com] NEW App - Add To Campaigns (Multiple Campaign Picker)
Salesforce.com provides features for adding many people to a single campaign. Check out our new app for #salesforce #cloudforce #enterprise #flexforce developed by our talented Salesforce MVP and Salesforce Developer, Nash Zgonjanin. This is the 3rd app he's developed. Follow him on Twitter @NZgon and Linkedin. Get The App Here. About OnPath.
ONPATH | WEDNESDAY, OCTOBER 12, 2011
[Salesforce.com] How to be a Marketing Superhero
OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Live Webinar : [link]. Date : Friday October 21, 2011 Time : 1:00pm EST / 10:00am PST Duration : 29 Minutes. Year-end is fast approaching. Will you be a Sales savior? Learn: 1.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 28, 2014
[Salesforce.com] 6Sense Finds B2B Prospects Using Web Site Activities
Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. 'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) and from a network of third-party Web sites.
LOOPFUSE | WEDNESDAY, SEPTEMBER 15, 2010
[Salesforce.com] Marketing Automation Buyer's Guide to Email Deliverability.
Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 21, 2013
[Salesforce.com] How to Ensure a Successful Inside Sales ‘Nurturing’ Campaign
From my experience working within Salesforce.com, we found an efficient way to capture useful information from our nurtured accounts and put it to use for our Inside Sales Reps. 'Few would argue that many accounts and prospects that need to be nurtured can often be overlooked. These nurtured accounts could very well be your future customers.
VIDYARD | THURSDAY, FEBRUARY 13, 2014
[Salesforce.com] Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own
By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume. 'Hello Vidyard community! ROI is the ROI.
LEAD411 | THURSDAY, OCTOBER 2, 2014
[Salesforce.com] Dreamforce Cheatsheet for Sales Pros
Aaron Ross, a former Sales Director at salesforce.com, helps companies speed up revenue growth and get off the revenue rollercoaster. 'General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Mon 6:00 PM. Moscone North ( map ).
LOOPFUSE | WEDNESDAY, SEPTEMBER 23, 2009
[Salesforce.com] We're Hiring: 3 Customer Support Specialists
Proficient with SalesForce.com administration. Were Hiring: 3 Customer Support Specialists September 23rd, 2009 by Roy Russo LoopFuse is looking to add 3 Customer Support Specialists to its growing ranks of happy team members. Positions are to be at our home office in Atlanta, GA. Manage the customer on-boarding process. Play hard.
LOOPFUSE | TUESDAY, JULY 6, 2010
[Salesforce.com] The Value in Free Marketing Automation
The Value in Free Marketing Automation July 6th, 2010 by Roy Russo End the Status Quo in Marketing Automation Last week marked a dramatic turning-point for us at LoopFuse and the general Marketing Automation sector, with the unveiling of our Free Marketing Automation offering, FreeView. So allow me to rain on the price-gouging parade. Forever.
LOOPFUSE | MONDAY, NOVEMBER 7, 2011
[Salesforce.com] 9 ways to make the case for marketing automation software
To add LoopFuse to Salesforce.com, click here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Matt on Marketing blog. Let’s face it, nobody likes to buy software. It’s a means to an ends, and often the path from cost to revenue impact isn’t always clear. Do the math. Show the math from others.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 15, 2009
[Salesforce.com] 10 BtoB Marketers Predictions for 2010
Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Enjoy! Its time next year to embrace it!
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 3, 2013
[Salesforce.com] RedPoint Offers Broad, Deep B2C Marketing Automation
That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.
LOOPFUSE | TUESDAY, NOVEMBER 9, 2010
[Salesforce.com] WEBINAR: LoopFuse 101 for your Sales Team
Implement the salesforce.com plug-in to view all your lead’s activity right in your CRM. Thursday, November 11th, 2010 2:00PM EST. Join us for the next installment of our webinar series “Light the Fuse. This webinar will focus on how sales team members can benefit from using LoopFuse. How will this help grow my business? Get Fused!
VOICE-BASED MARKETING | THURSDAY, JUNE 27, 2013
[Salesforce.com] 4 Ways Marketing Teams Are Coping with the Increase of Google PPC Costs
Salesforce.com and CRM Integration to Monitor Leads through the Salescycle. Integrating your Google PPC call tracking data with Salesforce.com , for example, means the search terms, keywords, domains, etc. Dynamic Phone Number Insertion to Weed Out Ineffective Ads. Think this isn’t valuable data? Think again. Take the Next Step.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 13, 2014
[Salesforce.com] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
'Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. But it would be wrong to see these as expanding the industry to a new set of users. Most other systems do this audience definition outside the campaign flow.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 16, 2009
[Salesforce.com] Marketing automation starves without great content
And that lead was instantly dumped into salesforce.com and the little bell rang for the salesperson, you’ve got a lead, and as you can imagine salesperson came to realize that those were not what we would call sales ready leads. I recently had the pleasure of interviewing Jim Burns, CEO of Avitage , in a podcast. JB: Sure.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 5, 2012
[Salesforce.com] Six hot trends in social influence marketing
Salesforce.com is also identifying and rewarding their “Chatterati” — employees who are the most helpful online influencers, regardless of their title or job role. Influence has been democratized! This is another way of saying, “Who creates buzz?” This begs the question … Now what? Tweet.
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 31, 2011
[Salesforce.com] Why Eloqua is Working with Habitat for Humanity
Companies like Microsoft, and Salesforce.com have long been active in “community service or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. by Erika Goldwater | Tweet this Like to give back? Share email.
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 22, 2010
[Salesforce.com] Real World Social Selling
Social Selling Sales insideview salesforce.com CRM Salesforce Social CRM jigsaw Sales Intelligence twitter facebook linkedin B2B sales productivity social selling b2b sales This is a letter from one of our customers that gives an explanation of this functionality and how he uses it. How do you use InsideView? [.].
SALES PROSPECTING PERSPECTIVES | THURSDAY, MARCH 8, 2012
[Salesforce.com] The Golden Question For Inside Sales: What Metrics Are Good Metrics?
Our operations team frequently re-evaluates which metrics to capture for our clients and strategic ways to use Salesforce.com and other tools to gather this data. I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? Cleansing Data).
LEADSLOTH | TUESDAY, MAY 25, 2010
[Salesforce.com] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 13, 2012
[Salesforce.com] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 20, 2012
[Salesforce.com] Demystifying Social Media for B2B, and I mean, B2B!
And try not to confuse B to B with B to C companies that sell technology, like Kobo, or even Salesforce.com as they both have a huge base of end users/fans. This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. get it. m talking hard-core IT. ll tell you.
THE EFFECTIVE MARKETER | FRIDAY, JUNE 1, 2012
[Salesforce.com] Getting Started Guide for Marketing Automation
If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem. But let’s say you got approval and have purchased the marketing automation software of your dreams. Now what? Getting Started with Marketing Automation.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 26, 2012
[Salesforce.com] Eloqua, Oracle & Why Modern Marketing Needs Open Systems
This means, at a technology level, that integrations with leading CRM systems such as Oracle’s Siebel and other CRM systems, Salesforce.com, and Microsoft CRM are necessary. by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods.
YOUR SALES MANAGEMENT GURU | TUESDAY, SEPTEMBER 4, 2012
[Salesforce.com] Sales Growth: 5 Proven Strategies
The forward was written by Marc Benioff, CEO of SalesForce.com. Sales Growth. Five Proven Strategies from the Worlds Sales Leaders. Over the Labor Day weekend I picked up a book with the above title, written by Thomas Baumgartner, published by John Wiley & Sons. Five Strategies for Sales Growth. Find Growth Before Your Competitors Do.
ANNUITAS | THURSDAY, JUNE 12, 2014
[Salesforce.com] The Problem With Account-Based Marketing
Consider how leads vs. contacts work in Salesforce.com. 'Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. After all, a “qualified” lead that has run the gauntlet of demographic and activity-based scoring from a company that will never, ever buy is not really a lead.
ONPATH | FRIDAY, NOVEMBER 19, 2010
[Salesforce.com] Social CRM - How some companies are using it.
After trying out other social CRM tools, Enterasys turned to Salesforce.com’s Chatter. Yesterday we hosted an event titled: Social CRM: What is it? Should I care? Watch the recording here. Our panelists had a candid discussion about the merits of Social CRM. How Real Companies are Going Social and Winning. Search Popularity. Case Study.
LOOPFUSE | MONDAY, SEPTEMBER 27, 2010
[Salesforce.com] Webinar: CRM Integration - Exploring the flexibility of options.
Tags: LoopFuse , Salesforce.com Integration This entry was posted on Monday, September 27th, 2010 at 10:06 am and is filed under CRM Integration , Lead Nurturing , Lead Scoring , OneView , Salesforce.com , Webinars.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 14, 2013
[Salesforce.com] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. 'Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. But harvesting that data has been frustratingly difficult. More advanced technology does exist.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 9, 2012
[Salesforce.com] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. Clean interface, easy to use, all the standard marketing automation features. Definitely take a look if you’re in that market for that sort of product. But is it so much easier than the other products I just listed?