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  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 4, 2012
    [Salesforce.com] Sales Growth: 5 Proven Strategies
    The forward was written by Marc Benioff, CEO of SalesForce.com.  Sales Growth. Five Proven Strategies from the Worlds Sales Leaders. Over the Labor Day weekend I picked up a book with the above title, written by Thomas Baumgartner, published by John Wiley & Sons. Five Strategies for Sales Growth. Find Growth Before Your Competitors Do.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JUNE 1, 2012
    [Salesforce.com] Getting Started Guide for Marketing Automation
    If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem. But let’s say you got approval and have purchased the marketing automation software of your dreams. Now what? Getting Started with Marketing Automation.
  • MARKETING ACTION  |  FRIDAY, MAY 17, 2013
    [Salesforce.com] Marketo IPO Underscores Growing Value of Marketing In The Enterprise
    Today the CRM industry is over $18B in size and includes three companies with over $1B in CRM revenue (Oracle, Salesforce.com and SAP) and 19 companies with over $100M in annual revenue. We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Remember ACT!,
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
  • CLOUD POTENTIAL  |  MONDAY, MARCH 28, 2016
    [Salesforce.com] Turning CRM into a revenue generator
    We have used Salesforce.com for years. By Jennifer Smith, Director of Global CRM and Global Digital Marketing, MasterCard. One of the things that fascinates me about CRM is how the data you gather can be used to identify opportunities for commercialization of the data. This is perceived as the Holy Grail. What do we have access to?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Salesforce.com] 10 Marketing Over Coffee Podcasts You Should Check Out
    He led social at Salesforce.com, co-founded Addvocate and according to John is now doing something stealth at the time of this writing around an electric car. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? The show is hosted by  John J. Seth Godin.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 25, 2011
    [Salesforce.com] 3 Reasons I’m not going to Dreamforce next week
    If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Marketing | Not Going to Dreamforce. Want to understand the values and culture of Find New Customers? suggest you watch last Friday’s Laugh and Learn show. thought I’d share why with our readers and fans. Just not me.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Salesforce.com] Eloqua Goes Titanium
    Dreamforce is also a front row seat from which to view Chairman & CEO Marc Benioff’s vision for the future of the cloud with social, mobile and open. Note to those who attended his keynote last year: where was he hiding that iPad?). Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011.  Share email. Facebook.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [Salesforce.com] The Evolution of Search Engine Marketing [Dreamforce 2010]
    Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 13, 2010
    [Salesforce.com] 5 things you need to know from Dreamforce 2010
    This is going to be a freemium product, as you can upgrade from there to a professional version which will cost you $15 per month, or receive all the professional features for free by adopting salesforce.com as you CRM. 2. And Salesforce.com knows it.”. Salesforce.com Chatter 2 database.com Dreamforce 10 heroku Jigsaw Remedyforce
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Salesforce.com] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. wrote about Bislr in November 2013. So what has changed?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Salesforce.com] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise falls roughly into this second category. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Salesforce.com] Lots of Vendors Can Help You Find Leads on the Web
    Radius finds small business prospects that resemble current customers and deploys them to Salesforce.com, along with key profile information and lead scores. Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.**
  • AMPLIFINITY  |  THURSDAY, OCTOBER 29, 2015
    [Salesforce.com] Why sales isn’t off the hook for generating referral leads
    Originally published on Salesforce.com. Salespeople aren’t the only ones who understand the value of referrals. Marketers get it, too, and they’re ready to help sales teams generate more referrals and follow up on the great leads. Sound too good to be true? It’s not. What sales exec wouldn’t love that?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Salesforce.com] 14 Things You Probably Don’t Know About Dreamforce
    Tags: B2B Marketing Salesforce.com Tips b2b marketing conference dreamforce.com marketing conference sales conference
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 29, 2011
    [Salesforce.com] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
    The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. Eloqua’s AppCloud is obviously modeled on Salesforce.com’s AppExchange and other application stores. So did I. Oh well. So it’s all good.
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Salesforce.com] What The Top 4% of Account-Based Marketers Have in Common
    Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”. So what do those top 4% of Account-Based Marketers have in common?
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [Salesforce.com] Marketing automation starves without a Content Marketing strategy
    And that lead was instantly dumped into salesforce.com and the little bell rang for the salesperson, you’ve got a lead, and as you can imagine salesperson came to realize that those were not what we would call sales ready leads.  As a result, a little over 14 months later they had virtually no pipeline for new business. It has no fuel.
  • SNAPAPP  |  MONDAY, NOVEMBER 2, 2015
    [Salesforce.com] Note From the CEO: Series A Announcement
    If we can make SnapApp an amazing experience for our team and channel that into success for our customers, we can be the next Salesforce.com, the next Oracle, the next Adobe – and that’s our ambition. As CEO, I spend a lot of time thinking about one thing: “How do we make our customers successful?”. We’re all about experiences.). Questions?
  • ORB INTELLIGENCE  |  FRIDAY, DECEMBER 19, 2014
    [Salesforce.com] The Role of Data in Predictive Marketing
    Begemoths Salesforce.com and Marketo have recently acquired predictive marketing software companies ( RelateIQ  and  Insightera ), indicating that they are serious about data intelligence, too. Originally posted on VentureBeat. Data You Need To Drive Your B2B Sales Engine. But it’s only as good as the data fueling those algorithms. Enigma.io
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, SEPTEMBER 21, 2012
    [Salesforce.com] The Coming Battle Over Social CRM
    There’s a colossal social CRM battle shaping up. Software conglomerates will face-off against start-ups as both use big data strategies and big data infrastructures to mobilize friends, fans and followers in more sophisticated and more personal ways.    Second round start-ups like SocialWhirled , Checkd.in.  
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
    San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Salesforce.com] 5 Marketing Takeaways From Dreamforce 2014
    The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders. Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. We journeyed through the marketing sessions to hear what the trendsetters had to say.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 15, 2013
    [Salesforce.com] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
    If you’re not on Salesforce.com you may have different nomenclature here, but you get the point – marketers speak to people. by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 11, 2015
    [Salesforce.com] Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works
    The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. “Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 19, 2013
    [Salesforce.com] “All there is in business is (digital) marketing and innovation” – Peter Drucker
    Technology cloud – software to manage these processes, such as Marketo/Eloqua/Salesforce.com. Buffer “Business has only two functions — marketing and innovation.” Digital Marketing). ?  Peter F. Drucker. (He did not use the term digital marketing, but it was added to bring his quote up to date.). The late Peter Drucker is right.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Salesforce.com] Why do some companies prosper – despite a terrible economy?
    Salesforce.com. B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery&# New York Times. “U.S. Worries Grow Over Jobs&# Wall St. Journal. Those headlines, on the front pages of the New York Times and Wall St. Journal on Saturday, July 9, 2011, talk about. It sounds bleak.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Salesforce.com] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    This trend became even more clear with the purchase of Radian6 by Salesforce.com last month. The sales environment continues to evolve. Most if not all companies are familiar with the term Sales 2.0 and now we are introducing Social Selling to the vocabulary of sales leaders. So whats the difference? The Next Evolution is Social Selling.
  • SALESPREDICT  |  MONDAY, NOVEMBER 30, 2015
    [Salesforce.com] Do Your 2016 Sales & Marketing Plans Align with Your Company Goals?
    If you're looking for solutions that integrate with Salesforce, you'll find thoroughly tested, and SFDC-certified solutions on the Salesforce.com AppExchange. Here’s how top B2B companies approach annual planning. And, if you search the web, you won't find much to guide you on the process. If not, what didn’t go as planned?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Salesforce.com] The Consumerization of the Enterprise App
    Salesforce.com’s Chatter app and Yammer provide the same kind of real-time collaboration for the enterprise. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. But novelty is rarely enough. Chatter and Yammer. Assistly. Mindjet.
  • LEANDATA  |  TUESDAY, SEPTEMBER 29, 2015
    [Salesforce.com] Why Three Top Marketers Saw The Light About Account-Based Marketing
    LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. Confession is supposed to be good for the soul. They took turns repenting the error of their previous marketing ways and explaining how they now are committed to overhauling the lead-driven paradigm that still exists.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Salesforce.com] Why You Need Marketing Analytics, Not Web Analytics
    The only dependency here is that your marketing analytics system be hooked up with your customer relationship management (CRM) platform such as Salesforce.com, SugarCRM, etc. Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. In search?
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Salesforce.com] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    There is one more category of companies I need to mention: those who are trying to create suites in the Cloud. I am mainly referring to Salesforce.com and NetSuite. Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. The top suites that emerged were Oracle, SAP and IBM – what I call the enterprise suite “troika.”.
  • AMPLIFINITY  |  WEDNESDAY, JULY 22, 2015
    [Salesforce.com] Selling is hard! Tracking referrals in Salesforce is easy
    For Salesforce.com users, tracking referrals in Salesforce is easy! I have a confession to make: I don’t always like sales people.  And all the times I’ve chosen to ignore a prospecting email that arrived in my inbox.   Help your salespeople out. Tracking referrals in Salesforce. Want to further the discussion?
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Salesforce.com] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. This post originally appeared on the Insiders section of Inbound Hub. The Switch to SaaS. Similar Model.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Salesforce.com] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
    Whether you use Salesforce.com, Microsoft Dynamics CRM, or some other platform, the following tips will help you form a clean integration that drives revenue. by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The He can be reached at jgray@leadmd.com.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Salesforce.com] B2B Events in 2015 – Where to Go and How to Learn
    I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. If you aren’t going to be present at the event, why did you go in the first place?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Salesforce.com] Dell To Resell Pardot Marketing Automation
    Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 8, 2012
    [Salesforce.com] The Golden Question For Inside Sales: What Metrics Are Good Metrics?
    Our operations team frequently re-evaluates which metrics to capture for our clients and strategic ways to use Salesforce.com and other tools to gather this data. I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? Cleansing Data).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 4, 2012
    [Salesforce.com] CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash
    Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments. The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. This is why Callidus is a good buyer.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 13, 2011
    [Salesforce.com] Pardot Stays Focused on Small and Mid-Size Clients
    Pardot also has connectors for SugarCRM , NetSuite , and Microsoft CRM as well as Salesforce.com – not unique, but a broader range than most. I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer. For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Salesforce.com] 5 Reasons Not to Give Inbound Leads to an Outbound Sales Team
    This a guest post written by Aaron Ross, managing partner of Predictable Revenue, Inc. , a former sales director at Salesforce.com, and author of the Amazon best-seller, Predictable Revenue. Aaron is also CEO of PebbleStorm and helps people start fulfilling businesses. So, should you give inbound leads to your outbound sales team? “No!”
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 29, 2010
    [Salesforce.com] In the Race for Sustained Capability, Training Just Got Lapped…Again!
    Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools? 
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Salesforce.com] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Salesforce.com] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Salesforce.com] What’s Behind the Resurgence for Account-Based Marketing
    As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Is this just simple hype? Unsubstantiated? It will blow over? That could be true, but let’s not stop there. Sources.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Salesforce.com] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    He''s helped brands like Mint and Salesforce.com to improve their businesses. I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences. Follow @seanellis. Follow @mikaelcho. His insights deeply resonate with me.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Salesforce.com] Lattice Engines Automates All Steps in Prospect Discovery
    Lattice Engines is directly integrated with cloud-based CRM from Salesforce.com, Microsoft Dynamics, and Oracle, and via file transfer with SAP CRM. There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. businesses, checking daily for changes.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Salesforce.com] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog. Winning this award was a great honor and they gave me this cool symbol to share.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Salesforce.com] How I Work with Jeff Ogden of Find New Customers
    We’re glad he’s back (worth reading his story of recovery and attitude on the Salesforce.com blog here ), and reinvesting in the growth of his business Find New Customers from a new home base in Tampa, Florida.(Actually, Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 11, 2011
    [Salesforce.com] 14 Sanity Saving Apps For Business Travelers
    Lastly, the Chatter mobile app from Salesforce.com helps me keep on top of what’s happening with my Eloqua colleagues around the globe. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city.
  • LEANDATA  |  THURSDAY, SEPTEMBER 10, 2015
    [Salesforce.com] Dreamforce Extravaganza is about to Arrive in Style
    But so many business professionals are about to converge upon San Francisco for the annual Dreamforce conference that host Salesforce.com has chartered a Celebrity Cruises ocean liner to be docked at Pier 27. We probably should start with the boat. Well, it’s not exactly a “boat.” And that explains the need for the additional cabin space.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 6, 2015
    [Salesforce.com] Keynote Speaker with zero interest in your marketing conference
    Jeff Ogden of Find New Customers is an entertaining and fun keynote speaker who loves to get on stage and entertain your audience. (We have a great new video on that keynote speaking page, so please take a look.). We moved our posts back to 1:30pm because of What the Best Time to Post on Social Media? by Quicksprout. for more sharing.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Salesforce.com] HubSpot's Strategy for Winning the Marketing Automation Horserace
    He also cited previous enhancements including custom fields in list imports, custom lists and segments, increased email limit from 5,000 to 50,000 messages, better email templates, optimized email for mobile and social platforms, and improved Salesforce.com integration. Here goes. To be clear, this isn't about building a simpler interface.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Salesforce.com] Marketing Automation Venture Funding: Profitable or Profligate?
    SuccessFactors and NetSuite are still unprofitable, and Salesforce.com is only marginally profitable with a 6% operating margin. Lead Generation Companies | Analysis of marketing automation space – great guest post. Our goal is to share great guest posters. Here we feature the marketing automation experts at Software Advice. and Unica.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 4, 2012
    [Salesforce.com] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
    Radian6 can be integrated with Salesforce.com (described below). Salesforce.com offers CRM for B2B clients. If you are a follower of this blog and the Social Media MBA series , you will recall that last month we discussed social media platforms and their potential uses for businesses and consumers. You name it, there is an App for it. 
  • DOCALYTICS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Salesforce.com] Good Question: How is Docalytics Priced?
    For instance, the marketing team at Salesforce.com uses Docalytics very differently than a customer like Alexion Pharmaceuticals. For those who have spent any time researching our product offerings on our website , you’ve probably noticed that in some instances we’ve omitted pricing details. Still not satisfied with the information above?
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Salesforce.com] 50+ Expert Resources for Internet Marketers
    Regardless of background, most marketers start off in the industry green as can be, always on the search for as much information as we can learn to elevate ourselves to the next level. Even if you’re not a newbie, you’re sure to be on the forever quest to become a better marketer … and things change quickly. Share in the comments below!
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Salesforce.com] LeanData Grows Customer Base by 400% and Releases Update to Account-Based Marketing Suite
    Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Solution Includes Account-Based Nurturing for Marketo. Download. View PDF. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc. Account-based marketing initiatives continue to pick up steam. Visit LeanData at the Marketo Marketing Nation™ Summit. Sources.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Salesforce.com] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. A new user interface is planned for next year. The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. has not bought a specific product).
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Salesforce.com] A Busy Day in Marketing Automation Software
    Act-On announced Hot Prospects – a Salesforce.com plug-in (similar in concept to an optional product offered by Marketo.) B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. Marketo Launches Spark.
  • EMEDIA  |  FRIDAY, DECEMBER 11, 2015
    [Salesforce.com] Salesforce
    Salesforce Bulletin Example See all emedia audiences Audience: Marketing and sales managers, and IT managers, with a strong vested interest in the Salesforce.com CRM platform; CRM managers, end users, Marketing/Sales Management Audiences Salesforce Homepage Article
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Salesforce.com] The Sales Game Has Changed: Here's How to Adapt
    In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. How the Sales Game Has Changed. The result? The result?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday;  11:00 a.m. – 12:00 p.m. Achieving Closed-Loop Marketing.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Salesforce.com] 5 Offers to Drive Lead Generation
    If you’re using a CRM (customer relationship management system) such as SalesForce.com or Oracle, those contacts have some real measurable value. Even more so when you can match them up with your sales data and discover little nuggets like customer lifetime value or simple conversions. Informational whitepapers. Webinars and podcasts.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Salesforce.com] How Data Science Is Transforming Sales and Marketing
    Companies like salesforce.com have been wildly successful in automating sales processes in organizations around the world. What in the world is data science?  And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 9, 2011
    [Salesforce.com] Swyft Offers Low-Cost Interaction Management Software as a Service
    Intriguingly, the company offers its product on the Salesforce.com App Exchange, specifically offering a smartphone-enabled version that can use geolocation to identify a salesperson’s current location and recommend the most efficient prospects to visit. Summary: Swyft offers a Software-as-a-Service real-time interaction manager.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Salesforce.com] An 8-Step Plan for Migrating to a New Marketing Automation Program
    Sync your contacts with Salesforce.com, and start recreating workflows, lists, and forms. 7) Test. This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 20, 2013
    [Salesforce.com] What Makes Marketing Made Simple TV Such an Awesome Show? Reason 2 – Syndication
    Results like those makes Marketing Made Simple TV an ideal sponsorship platform for companies such as Hoovers, Data.com, Netprospex, Hubspot, IBM, Act-On Software, Marketo, Salesforce.com, DemandBase, etc. Via syndication Marketing Made Simple TV reaches a potential audience of over 2.5 million people! MarketingMadeSimple.tv. CMO.com. Vimeo.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Salesforce.com] The State of Marketing Technology in Asia
    Salesforce.com or other CRM systems should be integrated with outbound messaging. Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. Follow David on Twitter @ketchum. So what does awesome look like?
  • LEANDATA  |  TUESDAY, MARCH 25, 2014
    [Salesforce.com] Lead Management Software Firm LeanData Secures $5.1M In Funding
    startup vendor specializing in lead management software for  Salesforce.com , has secured $5.1 DemandGen Report: LeanData, Inc. a million in Series A funding.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 20, 2010
    [Salesforce.com] Fostering Innovation - Eloqua Experience Day Two Keynotes.
    We heard from Kendall Collins, CMO of Salesforce.com and Heidi Melin, SVP/CMO of Polycom , and thought leader and pioneer in business visualization Tom Wujec , Senior Fellow at Autodesk. In the past year, the salesforce.com marketing department took a page from the world of development and reorganized and shifted to Agile Marketing.
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Salesforce.com] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. All-hands discovery session yields important insights, priorities.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 1, 2016
    [Salesforce.com] YesPath Takes Its Own Route to Managing ABM Journeys
    Model inputs include content consumption as sourced from Bombora, behaviors captured by a YesPath Javascript tag on the marketers’ own Web site and emails, and campaign responses imported from CRM ( Salesforce.com only so far) and marketing automation (the first integration will be announced shortly). But don’t tell anyone I told you.)
  • JUNTA 42  |  SATURDAY, FEBRUARY 7, 2015
    [Salesforce.com] This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience
    Super Bowl XLIX and the Death of Engagement (4:30): Jeffrey Rohrs, writing in the Salesforce.com blog , takes Super Bowl advertisers to task for failing to include a call to action in their premium-priced ads (which averaged $4.5 PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Salesforce.com] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. Here''s a question: How do you become a better inbound marketer? Well, for starters, there''s experience. By showing up everyday, putting in the work, and learning from those around you, you''ll naturally get better at what you do.
  • THE POINT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Salesforce.com] No Leads from Social Media? No Excuses.
    Navicure uses Marketo and Salesforce.com to track marketing ROI.). Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. Here they are, in a nutshell: 1. agree.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Salesforce.com] The Ultimate Guide to Creating Compelling Case Studies
    Salesforce.com displays their case study content in short, easy to read bullet points, while Microsoft uses the opportunity to tell an engaging story in a long format. When shopping for a new product or service, who do you trust the most? The sales guy, or the customer who has already used the product or service? Part 3: Show Results.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Salesforce.com] CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
    Be sure to see some of our client presentations at this year’s Marketo Summit: Using Salesforce.com Dashboards to track and measure MQL’s, SAL’s, and SQL’s. by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Inevitably my reply remains the same no matter what the industry: “You need to know a lot!”.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 13, 2012
    [Salesforce.com] Finally, A Marketing Book That Helps
    Salesforce.com successfully beat Siebel using ease-of-use vs. feature bloat; Hyundai took on Honda on the basis of same-car-better-price and, apparently Microsoft had no choice but to squish Netscape when it dared to start a browser race. Interesting things happen when we tidy up. The deal is this: there are five ways to attack a market.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Salesforce.com] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    Certainly integration with salesforce.com was critical for us. Certainly integration with salesforce.com was critical for us. An Act-On Conversation. Chris Kiersch is the CEO of myBusinessIntegrated. Chris is a serial entrepreneur and Internet marketing specialist with over 23 years of technology, marketing, and sales experience.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 18, 2012
    [Salesforce.com] How Dreamforce Boosts Lead Generation [CHART]
    With many of our customers using  salesforce.com  AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on  lead generation  over the past few years. Considering Dreamforce was held different months each year (Sept., makes the data even more compelling. 
  • KAPOST  |  FRIDAY, OCTOBER 21, 2016
    [Salesforce.com] Listen Up Marketers: We Need Our Own Operating System
    Nearly every department has such an OS: Sales: CRM, sometimes referred to as Sales Force Automation; Salesforce.com is the dominant player, along with Microsoft, Sugar, and Oracle. Marketing is not the same function it was ten years ago—when B2B marketers were considered “sales support.” The One Department Without an Operating System. Align.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 14, 2015
    [Salesforce.com] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    Please note that Fearless Competitor does accept guest posts, just like we write regularly for Salesforce.com blog. Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Just shoot me an email at Jeff.Ogden at FindNewCustomers dot com, if you are interested in writing a guest post for us.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 15, 2011
    [Salesforce.com] InsideView Brings Sales Intelligence to International Sales Teams
    After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 15, 2013
    [Salesforce.com] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
    It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. So it''s best to treat Vocus Marketing Suite as a class unto itself.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 27, 2012
    [Salesforce.com] The Importance Of Staying Focused While Teleprospecting
    On a number of occasions I have sat with folks on my team and they will have Salesforce.com open to a lead record, the website of the target organization open, and perhaps yahoo finance open as well. Well perhaps an example will help demonstrate what I mean.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Salesforce.com] Business Must Have: Social CRM apps
    Salesforce.com acquired Model Metrics , a mobile and social consulting company, near the end of 2011, and Microsoft recently released software that made CRM apps available on the iPad, iPhone, Droid, and Blackberry. Now, social media has spawned into as a legitimate form of human communication as speaking with someone in the physical form.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Salesforce.com] Everything You Need to Know to Successfully Live-Tweet Your Event
    For example, Salesforce.com made the official hashtag for their Dreamforce conference #DF13 , but some people still tweeted using the hashtags #Dreamforce and #Dreamforce13 instead. Live-tweeting is kind of like note-taking, only it''s online, collective, and interactive. Before the Event. Choose a hashtag and promote it. Grab your seats!
  • WEBBIQUITY  |  MONDAY, AUGUST 29, 2011
    [Salesforce.com] Review: Six Small Business CMS and Web Marketing Systems
    Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. What’s the best web content management system (CMS) for your small business? “Free&# CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. CMS Only. Genoo.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Salesforce.com] 5 Strategies that Fuel the Sales and Marketing Machine
    These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. Having marketing there seemed at first like a kind gesture.
  • LEADSLOTH  |  TUESDAY, NOVEMBER 16, 2010
    [Salesforce.com] Drip Campaigns: Tips From Marketing Automation Monday
    Another company was saving those replies straight into Salesforce.com. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Database Segmentation. Segmentation came up several times.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 2, 2012
    [Salesforce.com] KXEN Packages Automated Predictive Models within Salesforce Apps
    As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Salesforce.com] Marketing Automation Catching On Fire
    Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
  • ILLUMINATING THE FUTURE  |  SUNDAY, JULY 10, 2011
    [Salesforce.com] Go Negative or Go Nowhere
    When it first went to market more than a decade ago, SalesForce.com asked its prospects if they were tired of dealing with software (at least, in its conventional manifestation). Sales people tend to be inveterate optimists. Unfortunately, this kind of approach never really gets the buyer in the gut. It sounds so "negative," after all.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Salesforce.com] What is HubSpot?
    The result of that extreme focus is that we get more web traffic than Salesforce.com (a multi-billion dollar company) and are the fastest growing marketing software company by far. But, we also decided recently to spend some time making a short, fun, animated answer to the question "What is HubSpot?". What is HubSpot? How did we do?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Salesforce.com] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    This intelligence can be delivered directly and seamlessly into all major CRM platforms (including Microsoft, Oracle, Salesforce.com, SAP and SugarCRM) to provide the most accurate, relevant and complete sales intelligence for greater sales productivity. tools by both sellers and buyers. and as a result, win more business.”.
  • SNAPAPP  |  TUESDAY, OCTOBER 1, 2013
    [Salesforce.com] Big Takeaways from ExactTarget Connections 2013
    Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. SalesForce.com is centralizing its marketing cloud offering under ExactTarget. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. The theme was “lead from within.”
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [Salesforce.com] The Problem with Account-based Marketing
    Consider how leads vs. contacts work in Salesforce.com. *This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. There is a problem, however, with the account-based marketing approach. know many folks in the space that do the same as me.
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