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  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 14, 2010
    [Salesforce.com] How the iPad Will Change the Sales Industry
    Escape Velocity Systems insideview iPad iPod linkedin Microsoft Dynamics netsuite new york times Sales Sales Data Sales Intelligence sales productivity Salesforce salesforce.com Social CRM social sellingMore than 50,000 units sold within hours of the iPad’s debut. With [.]. Sales 2.0 Technology apps B2B b2b sales CRM customer 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Salesforce.com] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Remember how much simpler life was back in 2010? Many of the original scoring vendors specialized in a single application.
  • SNAPAPP  |  MONDAY, NOVEMBER 2, 2015
    [Salesforce.com] Note From the CEO: Series A Announcement
    If we can make SnapApp an amazing experience for our team and channel that into success for our customers, we can be the next Salesforce.com, the next Oracle, the next Adobe – and that’s our ambition. As CEO, I spend a lot of time thinking about one thing: “How do we make our customers successful?”. We’re all about experiences.). Questions?
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 25, 2011
    [Salesforce.com] 3 Reasons I’m not going to Dreamforce next week
    If you don’t know Dreamforce, it’s an amazing user conference by Salesforce.com. B2B Marketing | Not Going to Dreamforce. Want to understand the values and culture of Find New Customers? suggest you watch last Friday’s Laugh and Learn show. thought I’d share why with our readers and fans. Just not me.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 16, 2011
    [Salesforce.com] Can CRM Add-Ons Replace Marketing Automation?
    Of course, the jackpot here is Salesforce.com. I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. It also provides real-time alerts and landing pages. That question has no simple answer.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 25, 2012
    [Salesforce.com] Kwanzoo Builds Content for Cross-Channel Marketing
    Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. But the company reached out to me recently and provided a clearer explanation. Here’s the story. True enough.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 17, 2011
    [Salesforce.com] Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?
    Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. And Constant Contact is just one of many small business email providers.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 23, 2010
    [Salesforce.com] 25 Most Influential Executives of 2010 – In the Cloud
    Tags: Technology Social CRM socialprise salesforce.com Microsoft Dynamics Sales 2.0
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Salesforce.com] The Consumerization of the Enterprise App
    Salesforce.com’s Chatter app and Yammer provide the same kind of real-time collaboration for the enterprise. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. But novelty is rarely enough. Chatter and Yammer. Assistly. Mindjet.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 14, 2013
    [Salesforce.com] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
    Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. But harvesting that data has been frustratingly difficult. More advanced technology does exist.
  • SNAPAPP  |  TUESDAY, JUNE 16, 2015
    [Salesforce.com] How Clean Data Impacts Your Lead Scoring Program
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Amanda Nelson, Director of Marketing at RingLead. years. That translates to about 1.85% monthly change at each company.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Salesforce.com] The State of Marketing Technology in Asia
    Salesforce.com or other CRM systems should be integrated with outbound messaging. Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. Follow David on Twitter @ketchum. So what does awesome look like?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Salesforce.com] 5 Essential Books to Understand B2B Sales 2.0
    Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. The key takeaway from Taber’s book is how to leverage the Salesforce.com system. by Katie Byrnes To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Sales 2.0. By Anneke Seley. By Jill Konrath.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [Salesforce.com] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. I had a personal demonstration last week (are you impressed?), but there’s an online demo that seems to cover pretty much the whole product. three Web site visits in two days).
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [Salesforce.com] Marketing automation starves without a Content Marketing strategy
    And that lead was instantly dumped into salesforce.com and the little bell rang for the salesperson, you’ve got a lead, and as you can imagine salesperson came to realize that those were not what we would call sales ready leads.  As a result, a little over 14 months later they had virtually no pipeline for new business. It has no fuel.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Salesforce.com] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Salesforce.com] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    There is one more category of companies I need to mention: those who are trying to create suites in the Cloud. I am mainly referring to Salesforce.com and NetSuite. Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. The top suites that emerged were Oracle, SAP and IBM – what I call the enterprise suite “troika.”.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 18, 2009
    [Salesforce.com] My List of Demand Generation Vendors, and Who They Sell To
    Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. Here it is.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Salesforce.com] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
    Whether you use Salesforce.com, Microsoft Dynamics CRM, or some other platform, the following tips will help you form a clean integration that drives revenue. by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The He can be reached at jgray@leadmd.com.
  • NUSPARK  |  SATURDAY, MAY 28, 2011
    [Salesforce.com] An Email to Bob in Sales: Thanks for aligning with us in Marketing
    You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing.  How are you?  I haven’t seen you much around the office lately; I know we’re both crazy busy people. Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Salesforce.com] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise falls roughly into this second category. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 8, 2013
    [Salesforce.com] Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
    So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. We closed out the first week of March on our run to finish the quarter strong. Kyle provides a brief explanation for each and it's a great post to share as we all try to have our teams close out the quarter strong.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 20, 2010
    [Salesforce.com] Fostering Innovation - Eloqua Experience Day Two Keynotes.
    We heard from Kendall Collins, CMO of Salesforce.com and Heidi Melin, SVP/CMO of Polycom , and thought leader and pioneer in business visualization Tom Wujec , Senior Fellow at Autodesk. In the past year, the salesforce.com marketing department took a page from the world of development and reorganized and shifted to Agile Marketing.
  • AMPLIFINITY  |  THURSDAY, OCTOBER 29, 2015
    [Salesforce.com] Why sales isn’t off the hook for generating referral leads
    Originally published on Salesforce.com. Salespeople aren’t the only ones who understand the value of referrals. Marketers get it, too, and they’re ready to help sales teams generate more referrals and follow up on the great leads. Sound too good to be true? It’s not. What sales exec wouldn’t love that?
  • JUNTA 42  |  SATURDAY, FEBRUARY 7, 2015
    [Salesforce.com] This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience
    Super Bowl XLIX and the Death of Engagement (4:30): Jeffrey Rohrs, writing in the Salesforce.com blog , takes Super Bowl advertisers to task for failing to include a call to action in their premium-priced ads (which averaged $4.5 PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [Salesforce.com] The Evolution of Search Engine Marketing [Dreamforce 2010]
    Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Salesforce.com] Why do some companies prosper – despite a terrible economy?
    Salesforce.com. B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery&# New York Times. “U.S. Worries Grow Over Jobs&# Wall St. Journal. Those headlines, on the front pages of the New York Times and Wall St. Journal on Saturday, July 9, 2011, talk about. It sounds bleak.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, SEPTEMBER 21, 2012
    [Salesforce.com] The Coming Battle Over Social CRM
    There’s a colossal social CRM battle shaping up. Software conglomerates will face-off against start-ups as both use big data strategies and big data infrastructures to mobilize friends, fans and followers in more sophisticated and more personal ways.    Second round start-ups like SocialWhirled , Checkd.in.  
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
    San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year.
  • ONPATH  |  MONDAY, NOVEMBER 21, 2011
    [Salesforce.com] Ottawa Salesforce User Group Meeting - November 24th 2011
    Deep Dive Presentation : Tim Rees from Adobe - Salesforce.com @Adobe. Salesforce.com is now @Adobe , during 2011 Adobe rolled out the first phase of Salesforce.com deployment. Please join us for our next Ottawa Salesforce User Group meeting on Thursday November 24. The host for this meeting is Tim Rees, Adobe.
  • ONPATH  |  WEDNESDAY, JANUARY 11, 2012
    [Salesforce.com] Ottawa Consultant becomes Salesforce MVP
    OnPath’s Nebojsa “Nash” Zgonjanin is the only Canadian recipient of the Salesforce.com MVP achievement for Winter ’12. Please join us in congratulating Nash for this exceptional distinction, acknowledging his passion for Salesforce.com and continuing contributions to the community! OTTAWA, ONTARIO.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Salesforce.com] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog. Winning this award was a great honor and they gave me this cool symbol to share.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 7, 2010
    [Salesforce.com] 9 Social Listening & Tracking Tools
    For those of you using SalesForce.com here is a great addition to support Sales and Marketing alignment. Here is a list of 9 social media tracking and monitoring tools. Some are paid-for and some are free. Many can be used together, and some integrate with others to maximize efficiency, tracking and response time. Radian6. Radian6 has a ?exible
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [Salesforce.com] B2B data decay and list rental – buyer beware!
    We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data.  In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Offer for response. Creativity.
  • ONPATH  |  TUESDAY, DECEMBER 10, 2013
    [Salesforce.com] OnPath Featured on CBC News Ottawa
    OnPath has a NATO secure 9001 certified 150 seat call centre telemarketing facility and is a certified consulting partner for Salesforce.com. Ottawa company, OnPath Business Solutions, is hiring dozens of call centre workers as clients look to bring customer communications back to North America. pply for jobs at [link].
  • ONPATH  |  TUESDAY, MARCH 8, 2011
    [Salesforce.com] Greed is Good, but Profit is Better
    Join us for 29 minutes as Erik Luhrs (President, GURUS Selling System) and Eric Hollebone (Director of CRM & Marketing Automation, OnPath) show you a new way to look at greed, 3 ways to drive higher performance from your sales team and how you can use technology like Salesforce.com to leverage more sales and profits.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Salesforce.com] CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
    Be sure to see some of our client presentations at this year’s Marketo Summit: Using Salesforce.com Dashboards to track and measure MQL’s, SAL’s, and SQL’s. by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Inevitably my reply remains the same no matter what the industry: “You need to know a lot!”.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Salesforce.com] How I Work with Jeff Ogden of Find New Customers
    We’re glad he’s back (worth reading his story of recovery and attitude on the Salesforce.com blog here ), and reinvesting in the growth of his business Find New Customers from a new home base in Tampa, Florida.(Actually, Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Salesforce.com] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    This intelligence can be delivered directly and seamlessly into all major CRM platforms (including Microsoft, Oracle, Salesforce.com, SAP and SugarCRM) to provide the most accurate, relevant and complete sales intelligence for greater sales productivity. tools by both sellers and buyers. and as a result, win more business.”.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 12, 2012
    [Salesforce.com] Sales Prospecting Perspective Weekly Recap - Week of October 8, 2012
    wanted to share a post from their site that discusses one of Salesforce.com's latest releases, Social Key. Salesforce.com’s New Social Selling Platform , Jon Birdsong, Sales and Marketing Executive for Salesloft, gives a great breakdown of some the key's (bad pun intended) and benefits this new application will provide for sales reps.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 18, 2010
    [Salesforce.com] LeadForce1 Adds Mind Reading to Marketing Automation
    The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com. Summary: LeadForce1 infers Web visitors' intent and sales stage from the contents they read. Such is my take on LeadForce1.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Salesforce.com] How Data Science Is Transforming Sales and Marketing
    Companies like salesforce.com have been wildly successful in automating sales processes in organizations around the world. What in the world is data science?  And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Salesforce.com] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. This post originally appeared on the Insiders section of Inbound Hub. The Switch to SaaS. Similar Model.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Salesforce.com] 50+ Expert Resources for Internet Marketers
    Regardless of background, most marketers start off in the industry green as can be, always on the search for as much information as we can learn to elevate ourselves to the next level. Even if you’re not a newbie, you’re sure to be on the forever quest to become a better marketer … and things change quickly. Share in the comments below!
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 15, 2013
    [Salesforce.com] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
    It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. So it''s best to treat Vocus Marketing Suite as a class unto itself.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Salesforce.com] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Salesforce.com] Why You Need Marketing Analytics, Not Web Analytics
    The only dependency here is that your marketing analytics system be hooked up with your customer relationship management (CRM) platform such as Salesforce.com, SugarCRM, etc. Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. In search?
  • SALESPREDICT  |  MONDAY, NOVEMBER 30, 2015
    [Salesforce.com] Do Your 2016 Sales & Marketing Plans Align with Your Company Goals?
    If you're looking for solutions that integrate with Salesforce, you'll find thoroughly tested, and SFDC-certified solutions on the Salesforce.com AppExchange. Here’s how top B2B companies approach annual planning. And, if you search the web, you won't find much to guide you on the process. If not, what didn’t go as planned?
  • DOCALYTICS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Salesforce.com] Good Question: How is Docalytics Priced?
    For instance, the marketing team at Salesforce.com uses Docalytics very differently than a customer like Alexion Pharmaceuticals. For those who have spent any time researching our product offerings on our website , you’ve probably noticed that in some instances we’ve omitted pricing details. Still not satisfied with the information above?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 23, 2010
    [Salesforce.com] Dreamforce – See Your Leads in 3D
    Dreamforce salesforce.com salesview social selling socialprise Last year at Dreamforce InsideView showed the power of Smart Agents and how it developed typical data into sales intelligence. This year InsideView is going a few steps forward to show companies how to get a 3D view of your customers and prospects to increase revenue.
  • AMPLIFINITY  |  WEDNESDAY, JULY 22, 2015
    [Salesforce.com] Selling is hard! Tracking referrals in Salesforce is easy
    For Salesforce.com users, tracking referrals in Salesforce is easy! I have a confession to make: I don’t always like sales people.  And all the times I’ve chosen to ignore a prospecting email that arrived in my inbox.   Help your salespeople out. Tracking referrals in Salesforce. Want to further the discussion?
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Salesforce.com] Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia
    Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. Dharmesh and I have been studying Salesforce.com since we were in school together 6 years ago at MIT when HubSpot was just a twinkle in our eyes. Why Raise More Money? Three Reasons HubSpot Raised Another Funding Round. 1.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 6, 2015
    [Salesforce.com] Keynote Speaker with zero interest in your marketing conference
    Jeff Ogden of Find New Customers is an entertaining and fun keynote speaker who loves to get on stage and entertain your audience. (We have a great new video on that keynote speaking page, so please take a look.). We moved our posts back to 1:30pm because of What the Best Time to Post on Social Media? by Quicksprout. for more sharing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Salesforce.com] Lots of Vendors Can Help You Find Leads on the Web
    Radius finds small business prospects that resemble current customers and deploys them to Salesforce.com, along with key profile information and lead scores. Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.**
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Salesforce.com] Marketing Automation Venture Funding: Profitable or Profligate?
    SuccessFactors and NetSuite are still unprofitable, and Salesforce.com is only marginally profitable with a 6% operating margin. Lead Generation Companies | Analysis of marketing automation space – great guest post. Our goal is to share great guest posters. Here we feature the marketing automation experts at Software Advice. and Unica.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 8, 2012
    [Salesforce.com] The Golden Question For Inside Sales: What Metrics Are Good Metrics?
    Our operations team frequently re-evaluates which metrics to capture for our clients and strategic ways to use Salesforce.com and other tools to gather this data. I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? Cleansing Data).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 4, 2012
    [Salesforce.com] CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash
    Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments. The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. This is why Callidus is a good buyer.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 29, 2011
    [Salesforce.com] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
    The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. Eloqua’s AppCloud is obviously modeled on Salesforce.com’s AppExchange and other application stores. So did I. Oh well. So it’s all good.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 25, 2016
    [Salesforce.com] Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
    Azalead has API-level integration with Salesforce.com and Microsoft Dynamics CRM. Account Based Marketing. Perhaps you’ve heard of it? Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion. You can download them both here. market. So, what information is missing here?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 18, 2012
    [Salesforce.com] How Dreamforce Boosts Lead Generation [CHART]
    With many of our customers using  salesforce.com  AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on  lead generation  over the past few years. Considering Dreamforce was held different months each year (Sept., makes the data even more compelling. 
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Salesforce.com] B2B Events in 2015 – Where to Go and How to Learn
    I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. If you aren’t going to be present at the event, why did you go in the first place?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 11, 2015
    [Salesforce.com] Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works
    The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. “Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Salesforce.com] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    He''s helped brands like Mint and Salesforce.com to improve their businesses. I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences. Follow @seanellis. Follow @mikaelcho. His insights deeply resonate with me.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Salesforce.com] A Busy Day in Marketing Automation Software
    Act-On announced Hot Prospects – a Salesforce.com plug-in (similar in concept to an optional product offered by Marketo.) B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. Marketo Launches Spark.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 29, 2010
    [Salesforce.com] In the Race for Sustained Capability, Training Just Got Lapped…Again!
    Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools? 
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 14, 2015
    [Salesforce.com] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    Please note that Fearless Competitor does accept guest posts, just like we write regularly for Salesforce.com blog. Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Just shoot me an email at Jeff.Ogden at FindNewCustomers dot com, if you are interested in writing a guest post for us.
  • MARKETING GENIUS BLOG  |  FRIDAY, FEBRUARY 12, 2010
    [Salesforce.com] Ringside with Sales, Vegas Style
    SKO sounds a bit like a boxing term and if the glove fits… The events celebrated the year end and kicked off the new one for Genius and salesforce.com who both finished their fiscal year at the This week I got to get all jet-set and attended two sales kick offs, or SKOs.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday;  11:00 a.m. – 12:00 p.m. Achieving Closed-Loop Marketing.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 15, 2011
    [Salesforce.com] InsideView Brings Sales Intelligence to International Sales Teams
    After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 20, 2013
    [Salesforce.com] What Makes Marketing Made Simple TV Such an Awesome Show? Reason 2 – Syndication
    Results like those makes Marketing Made Simple TV an ideal sponsorship platform for companies such as Hoovers, Data.com, Netprospex, Hubspot, IBM, Act-On Software, Marketo, Salesforce.com, DemandBase, etc. Via syndication Marketing Made Simple TV reaches a potential audience of over 2.5 million people! MarketingMadeSimple.tv. CMO.com. Vimeo.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Salesforce.com] What is HubSpot?
    The result of that extreme focus is that we get more web traffic than Salesforce.com (a multi-billion dollar company) and are the fastest growing marketing software company by far. But, we also decided recently to spend some time making a short, fun, animated answer to the question "What is HubSpot?". What is HubSpot? How did we do?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Salesforce.com] Business Must Have: Social CRM apps
    Salesforce.com acquired Model Metrics , a mobile and social consulting company, near the end of 2011, and Microsoft recently released software that made CRM apps available on the iPad, iPhone, Droid, and Blackberry. Now, social media has spawned into as a legitimate form of human communication as speaking with someone in the physical form.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Salesforce.com] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    Certainly integration with salesforce.com was critical for us. Certainly integration with salesforce.com was critical for us. An Act-On Conversation. Chris Kiersch is the CEO of myBusinessIntegrated. Chris is a serial entrepreneur and Internet marketing specialist with over 23 years of technology, marketing, and sales experience.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Salesforce.com] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy. But it doesn’t have to be that way. They like each other. How’s he solve it? Facebook.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Salesforce.com] 5 Offers to Drive Lead Generation
    If you’re using a CRM (customer relationship management system) such as SalesForce.com or Oracle, those contacts have some real measurable value. Even more so when you can match them up with your sales data and discover little nuggets like customer lifetime value or simple conversions. Informational whitepapers. Webinars and podcasts.
  • LEADSLOTH  |  TUESDAY, MAY 25, 2010
    [Salesforce.com] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
    Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Salesforce.com] The Sales Game Has Changed: Here's How to Adapt
    In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. How the Sales Game Has Changed. The result? The result?
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Salesforce.com] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. All-hands discovery session yields important insights, priorities.
  • ONPATH  |  THURSDAY, AUGUST 11, 2011
    [Salesforce.com] From Egg to Chicken - Marketing Investment Trends 2011
    If you’re looking at CRM, email, and business intelligence… could it all be done through customizing Salesforce , or with the help of pre-built apps on the Salesforce.com AppExchange? OnPath offers customization, implimentation and training services to Salesforce.com Ottawa and Salesforce.com Toronto customers.
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Salesforce.com] 10 ‘Tweetable’ Quotes from Dreamforce ‘13
    Marc Benioff, Salesforce.com CEO. Rob Huddleston, Salesforce.com Senior VP of ISVs and Channels. Marc Benioff, Salesforce.com CEO. If you’re missing Dreamforce already, it’s not too early to reminisce on last week’s festivities. Tweet this! Dan Beck, Workday Vice President. Tweet this! Meg Whitman, HP CEO.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Salesforce.com] An 8-Step Plan for Migrating to a New Marketing Automation Program
    Sync your contacts with Salesforce.com, and start recreating workflows, lists, and forms. 7) Test. This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another.
  • EMEDIA  |  FRIDAY, DECEMBER 11, 2015
    [Salesforce.com] Salesforce
    Salesforce Bulletin Example See all emedia audiences Audience: Marketing and sales managers, and IT managers, with a strong vested interest in the Salesforce.com CRM platform; CRM managers, end users, Marketing/Sales Management Audiences Salesforce Homepage Article
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Salesforce.com] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Salesforce.com] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. Here''s a question: How do you become a better inbound marketer? Well, for starters, there''s experience. By showing up everyday, putting in the work, and learning from those around you, you''ll naturally get better at what you do.
  • THE POINT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Salesforce.com] No Leads from Social Media? No Excuses.
    Navicure uses Marketo and Salesforce.com to track marketing ROI.). Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. Here they are, in a nutshell: 1. agree.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 4, 2012
    [Salesforce.com] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
    Radian6 can be integrated with Salesforce.com (described below). Salesforce.com offers CRM for B2B clients. If you are a follower of this blog and the Social Media MBA series , you will recall that last month we discussed social media platforms and their potential uses for businesses and consumers. You name it, there is an App for it. 
  • ONPATH  |  MONDAY, NOVEMBER 7, 2011
    [Salesforce.com] (Free Webinar) How to be a Marketing Superhero 2
    You’ll learn: • How to identify HOT opportunities in Salesforce.com and Google Analytics. OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Overview : Calendar year-end is fast approaching.
  • ONPATH  |  FRIDAY, SEPTEMBER 2, 2011
    [Salesforce.com] 12 Things About Dreamforce 2011 You Probably Didn’t Know
    Salesforce.com’s annual conference (Dreamforce) was held recently at The Moscone Center in San Francisco. OnPath has a NATO secure 9001 call center facility and is a certified developer and consulting partner for Salesforce.com.Over 40,000 people registered and Metallica was the featured entertainment. But don’t worry.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Salesforce.com] Marketing Automation Catching On Fire
    Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Salesforce.com] Dell To Resell Pardot Marketing Automation
    Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 13, 2011
    [Salesforce.com] Pardot Stays Focused on Small and Mid-Size Clients
    Pardot also has connectors for SugarCRM , NetSuite , and Microsoft CRM as well as Salesforce.com – not unique, but a broader range than most. I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer. For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Salesforce.com] LinkedIn Prospecting Techniques to Fill Your Sales Funnel
    CSO Insights, “Results of LinkedIn for Salesforce.com Research,” March 2012 [link Today's post was written by Kurt Shaver, a speaker at my upcoming Prospecting Strategies webinar on Sept. This is just a taste of what he'll be sharing. Make sure you sign up now! _. There are many reasons why. Here are three: 1. I'll show you how it all works!
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Salesforce.com] The Ultimate Guide to Creating Compelling Case Studies
    Salesforce.com displays their case study content in short, easy to read bullet points, while Microsoft uses the opportunity to tell an engaging story in a long format. When shopping for a new product or service, who do you trust the most? The sales guy, or the customer who has already used the product or service? Part 3: Show Results.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Salesforce.com] Lattice Engines Automates All Steps in Prospect Discovery
    Lattice Engines is directly integrated with cloud-based CRM from Salesforce.com, Microsoft Dynamics, and Oracle, and via file transfer with SAP CRM. There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. businesses, checking daily for changes.
  • MARKETING GENIUS BLOG  |  MONDAY, DECEMBER 17, 2012
    [Salesforce.com] World’s Greatest #SocialCRM @Lead_Rocket Goes Public #Beta
    used Salesforce.com & LinkedIn a bunch. We plan to release more cool features every week or two – some of which include: merge contacts , Salesforce.com integration , Facebook/LinkedIn Pages support , google+ support , deals , contact history , and more. Engagement is what LeadRocket is all about. How could this be?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    From objects to workflows, providers to partners, see how they redesigned their business from the ground up, including transitioning towards a subscription-based sales model, all with salesforce.com. High Tech Kickoff: The Social Enterprise from Vision to Value. Tuesday;  11:00 a.m. – 12:00 p.m. The Social Enterprise: Now What?
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 9, 2015
    [Salesforce.com] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog. hope you take some time to read this great post. Need help with marketing? Holy Crap!
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