ONPATH | MONDAY, NOVEMBER 7, 2011
[Salesforce.com] (Free Webinar) How to be a Marketing Superhero 2
You’ll learn: • How to identify HOT opportunities in Salesforce.com and Google Analytics. OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Overview : Calendar year-end is fast approaching.
SALES PROSPECTING PERSPECTIVES | MONDAY, DECEMBER 1, 2014
[Salesforce.com] 3 Reasons Your Call Strategy Must Have More Influencers than C-Suites
If you work in outsourced B2B lead gen, you know this moment in a conversation all too well: Sales Partner: Can you tell me what criteria you want us to follow when procuring data? Client: Well, we want only C-level executives, in companies with over 250 million in annual revenue. Our sales reps won’t take calls with anyone who has a lower title.
SMASHMOUTH MARKETING | SUNDAY, OCTOBER 3, 2010
[Salesforce.com] NetProspex Product Review: Powerhouse for Lead Lists
Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. We love them all and use them all in parallel.
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 17, 2014
[Salesforce.com] 5 Marketing Takeaways From Dreamforce 2014
The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders. Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. We journeyed through the marketing sessions to hear what the trendsetters had to say.
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 1, 2014
[Salesforce.com] Radius Provides High Quality Data on Small Businesses
In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. This latest vision was appealing enough to attract $54.7 businesses and their attributes. net new prospects”).
HUBSPOT | FRIDAY, JULY 26, 2013
[Salesforce.com] The New Cloud Stack: Here's What the Company of the Future Looks Like
The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. Salesforce.com for customer relationship management. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite. But how?
VIEWPOINT | MONDAY, JULY 11, 2011
[Salesforce.com] Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Sales and marketing activity.
FEARLESS COMPETITOR | THURSDAY, APRIL 8, 2010
[Salesforce.com] The results of “best marketing company” are in
Salesforce.com had 2 votes. ???The results are in. Out of 480 votes in total. HubSpo t was the winner, with 172 votes. Marketo with 97 votes. Genius.co m with 83 votes. Eloqua had 53 votes. Market2Lead had 53 votes. Pardot had 5 votes. Bizzagent had 1 vote. Neolane had 1 vote. We readily acknowledge that this was not a scientific survey.
ANNUITAS | THURSDAY, JUNE 12, 2014
[Salesforce.com] The Problem With Account-Based Marketing
Consider how leads vs. contacts work in Salesforce.com. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. After all, a “qualified” lead that has run the gauntlet of demographic and activity-based scoring from a company that will never, ever buy is not really a lead.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 26, 2014
[Salesforce.com] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
Plus, there just aren’t that many enterprise software companies who still need what Silverpop is offering: Oracle and Salesforce.com have already made their purchases, Adobe is part of the way there with Neolane, and SAS and Teradata have their own tools and are probably less interested in B2B because most buyers are small or mid-size firms.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 10, 2014
[Salesforce.com] The Key Philosophies of the President of Find New Customers
This is becoming an “inspirational” post to be published by the giant software firm Salesforce.com on October 20th. Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is well known for his unique thought leadership ideas. . want to share these with you dear reader. Always be helping.
LEADSLOTH | TUESDAY, NOVEMBER 16, 2010
[Salesforce.com] Drip Campaigns: Tips From Marketing Automation Monday
Another company was saving those replies straight into Salesforce.com. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Database Segmentation. Segmentation came up several times.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 18, 2010
[Salesforce.com] LeadForce1 Adds Mind Reading to Marketing Automation
The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com. Summary: LeadForce1 infers Web visitors' intent and sales stage from the contents they read. Such is my take on LeadForce1.
CUSTOMER EXPERIENCE MATRIX | MONDAY, NOVEMBER 29, 2010
[Salesforce.com] Treehouse Interactive Refines Its Features and Targets Larger Firms
GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string.
VIDYARD | THURSDAY, DECEMBER 18, 2014
[Salesforce.com] A Guide to Attributing Content Marketing Initiatives to Your Pipeline
As demonstrated in the webinar, a CRM tool like Salesforce.com will allow you to track your published content and determine an individual lead’s “content story”. To get these metrics, you’ll need to use a CRM like Salesforce.com with the potential integration of a plugin like Fullcircle which help to bring that data together.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 18, 2013
[Salesforce.com] Sales and Marketing: The technology behind CRM
The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. Marketing, Sales (and IT) alignment.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 14, 2014
[Salesforce.com] Lots of Vendors Can Help You Find Leads on the Web
Radius finds small business prospects that resemble current customers and deploys them to Salesforce.com, along with key profile information and lead scores. Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.**
CUSTOMER EXPERIENCE MATRIX | SUNDAY, MARCH 25, 2012
[Salesforce.com] Kwanzoo Builds Content for Cross-Channel Marketing
Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. But the company reached out to me recently and provided a clearer explanation. Here’s the story. True enough.
ONPATH | THURSDAY, FEBRUARY 3, 2011
[Salesforce.com] CRM and the Marketing Database: Data hygiene and more
Scott Holden, Senior Director, Product Marketing, Salesforce.com. By David Kirkpatrick , Reporter at MarketingSherpa. We spoke with three industry thought leaders and database marketing vendors about how to manage that valuable yet unwieldy asset -- data -- and what topics they thought B2B marketers should be paying attention to in 2011.
CRIMSON MARKETING | WEDNESDAY, AUGUST 13, 2014
[Salesforce.com] Ren�� Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
Ren has25+ years of product marketing, business development, and general management experience in the high-tech industry, having previously held executive positions atOracle Corp, Symantec, Business Objects, SAP, Salesforce.com, and Serena Software. Ren Bonvanie isthe Chief Marketing Officer of Palo Alto Networks.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 17, 2011
[Salesforce.com] Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?
Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. And Constant Contact is just one of many small business email providers.
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 14, 2011
[Salesforce.com] Who Goes to Eloqua Experience?
Salesforce.com eVariant Alinean DemandGen RelationshipOne Verticurl. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. breakdown of companies represented by industry.
LEADER NETWORKS | WEDNESDAY, FEBRUARY 16, 2011
[Salesforce.com] 71 Top Online Customer Communities: The Big List
Salesforce.com SalesForce Discussion Forums SAP Community Network SDN Community Sage Group Act! Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the general public or consumer audiences. SaaS4Channel.nl
SAVVY B2B MARKETING | MONDAY, FEBRUARY 21, 2011
[Salesforce.com] How to Overcome the Four Main Challenges in B2B Content Marketing
Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. We're pleased to present this guest post by Michael Brenner, Sr. Director of Marketing for SAP.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 27, 2013
[Salesforce.com] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 27, 2012
[Salesforce.com] Dell To Resell Pardot Marketing Automation
Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep.
VIEWPOINT | THURSDAY, FEBRUARY 21, 2013
[Salesforce.com] PowerViews with Bob Perkins: Inside Sales is Here to Stay
Bob cites Salesforce.com’s team as an example of a home-based team that schedules two to three major customer trips each year, ensuring a mix of rapid response and personal relationship development. My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. mail communication. isp.org. Stay Tune
LOOPFUSE | WEDNESDAY, AUGUST 7, 2013
[Salesforce.com] A Marketing Plan for Any Business
To add LoopFuse to Salesforce.com, click here. In order to know where you’re going you need to have a good map (or good map app these days). This means explicitly stating objectives, metrics, and milestones for your marketing plan and detailing your marketing process. Marketing Plan Outline: Purpose of the Marketing Plan.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 6, 2010
[Salesforce.com] Could Facebook become a Lead Nurturing platform?
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook. Digg this!
LOOPFUSE | MONDAY, AUGUST 5, 2013
[Salesforce.com] 3 Ways to Kickstart Your Marketing Funnel
To add LoopFuse to Salesforce.com, click here. Marketing is often more art than science so rarely can you just do one thing to start attracting prospects, building brand awareness, or generating word of mouth buzz about your company or product. Identify and engage the influencers in your market. just blindly bidding on keywords).
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 19, 2012
[Salesforce.com] 5 Media Lessons Every Marketer Should Learn
Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis , and featuring heavy hitters from Salesforce.com, Newsweek , comScore, and Questus. by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. It Comes Down to Value.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 18, 2011
[Salesforce.com] B2B and B2C Marketing Automation: Understanding the Differences
By very sharp contrast, B2B marketers rely primarily on their CRM system (that is, Salesforce.com or a competitor) as the primary data source, and complement that with information captured directly by the marketing automation systems’ own landing pages and Web tracking tags. Like any traveler, I’ve returned home with some new perspectives.
HUBSPOT | THURSDAY, AUGUST 18, 2011
[Salesforce.com] #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - [link]
In March, @HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Hub140 - [link] Tweet This. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing.
LOOPFUSE | FRIDAY, NOVEMBER 30, 2012
[Salesforce.com] Our customers say it best - ISM Automation
To add LoopFuse to Salesforce.com, click here. We love to hear from our customers and love even more to feature them here on our blog. Thanks Tim! We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 18, 2012
[Salesforce.com] How Dreamforce Boosts Lead Generation [CHART]
With many of our customers using salesforce.com AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on lead generation over the past few years. Considering Dreamforce was held different months each year (Sept., makes the data even more compelling.
MARKETING ACTION | THURSDAY, JUNE 13, 2013
[Salesforce.com] Catch Guy Kawasaki at the Inside Sales Virtual Summit
Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! The focus of the day is how to grow your revenue. for the.
CMO ESSENTIALS | FRIDAY, OCTOBER 17, 2014
[Salesforce.com] Dreamforce 2014: It’s the Community, Stupid
With Hillary Clinton and Al Gore among the keynoters at Salesforce.com’s annual Dreamforce user conference (can we even call it that anymore?) in San Francisco, you’ll forgive me for the Clinton-era reference in my title (explanation here for you Millennials who might not be familiar with the phrase). It’s about the community. leads).
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 26, 2012
[Salesforce.com] Eloqua, Oracle & Why Modern Marketing Needs Open Systems
This means, at a technology level, that integrations with leading CRM systems such as Oracle’s Siebel and other CRM systems, Salesforce.com, and Microsoft CRM are necessary. by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods.
VIDYARD | THURSDAY, OCTOBER 3, 2013
[Salesforce.com] What I Learned at Video Marketing Space Camp
With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 10, 2013
[Salesforce.com] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why.
SMASHMOUTH MARKETING | THURSDAY, JANUARY 28, 2010
[Salesforce.com] Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
client of mine, very successful selling to software developers at the enterprise level, got a surprise order last year from a device manufacturer and realized its tools were just as applicable to an iPhone software developer and a medical device manufacturer as it was to a Salesforce.com developer. We do not quit. Tie incentives to it.
MARKETING GENIUS BLOG | FRIDAY, MAY 7, 2010
[Salesforce.com] 9 Social Listening & Tracking Tools
For those of you using SalesForce.com here is a great addition to support Sales and Marketing alignment. Here is a list of 9 social media tracking and monitoring tools. Some are paid-for and some are free. Many can be used together, and some integrate with others to maximize efficiency, tracking and response time. Radian6. Radian6 has a ?exible
LOOPFUSE | FRIDAY, AUGUST 10, 2012
[Salesforce.com] LoopFuse August release (v3.4) now live!
Upgraded Salesforce.com Connection : improved event logging and upgraded to latest API. Our August release is now live and we wanted to share the details with everyone: New Tracking Beacon : faster page load times, better performance, & improved tracking. This is a recommended upgrade to all existing accounts.
LOOPFUSE | WEDNESDAY, AUGUST 14, 2013
[Salesforce.com] A CMO to-do list for the first day on the job
To add LoopFuse to Salesforce.com, click here. Congratulations! You’ve landed your dream job as Chief Marketing Officer (CMO) at Awesomeco. In addition to getting your paperwork filled out and electronic footprint established, here are 5 things that should be on your “to do” list on your first day on the job as the new CMO: 1. What remains?
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 4, 2014
[Salesforce.com] 6 Tips for Successfully Onboarding New Inside Sales Reps
The hardest aspect in our training for new inside sales reps to master is the use of Salesforce.com. Whether you’re building your own inside sales team or considering outsourcing your teleprospecting functions, it’s important to know and perfect the training process for new hires. Pack their day. Mix up the trainers. Take them to lunch.
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 10, 2012
[Salesforce.com] The Consumerization of the Enterprise App
Salesforce.com’s Chatter app and Yammer provide the same kind of real-time collaboration for the enterprise. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. But novelty is rarely enough. Chatter and Yammer. Assistly. Mindjet.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 13, 2014
[Salesforce.com] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. But it would be wrong to see these as expanding the industry to a new set of users. Most other systems do this audience definition outside the campaign flow.
THE POINT | TUESDAY, APRIL 1, 2014
[Salesforce.com] Why is Inside Sales So Scared of Lead Nurturing?
The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. Whatever the motivation, any “push back” from Inside Sales to marketing automation and automated lead nurturing/qualification is misplaced. Once initiated, the steps are as follows: 1. Wait 2 weeks. 4.
PAUL GILLIN | THURSDAY, SEPTEMBER 15, 2011
[Salesforce.com] Measuring the Immeasurable
Influence measurement is a natural evolution of conversation monitoring, a discipline that’s personified by Salesforce.com’s Radian6 tool and dozens of competitors. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. Coming from a 50-year-old, it’s an insult.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 13, 2011
[Salesforce.com] Pardot Stays Focused on Small and Mid-Size Clients
Pardot also has connectors for SugarCRM , NetSuite , and Microsoft CRM as well as Salesforce.com – not unique, but a broader range than most. I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer. For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo.
LOOPFUSE | WEDNESDAY, FEBRUARY 1, 2012
[Salesforce.com] Remove duplicates, compare columns, and other tips to use Excel to clean up your marketing data
To add LoopFuse to Salesforce.com, click here. Marketing Automation systems perform their best when the data fed in to them is clean. Removing Duplicates. Before importing a list, it’s usually best to remove duplicate entries. Sure, we’ll de-duplicate based on email address as we pull in the list, but cleaner data is better data. Resources.
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[Salesforce.com] B2B Content Marketing: HubSpot May Be the Best in the World
Hubspot just got a massive investment of funds from the likes of Sequoia, Google and Salesforce.com, among others, with a D round that totaled $32 million. Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. Look out world! Here comes Hubspot! Tons of great free content.
LOOPFUSE | MONDAY, JANUARY 30, 2012
[Salesforce.com] 10 B2B Sales and Marketing Metrics Worth Tracking
To add LoopFuse to Salesforce.com, click here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. The fine folks at Focus.com let me do a Webinar on this topic several months ago, but I wanted to summarize what I consider to be 10 fundamental B2B sales & marketing metrics here as well.
INBLURBS | MONDAY, JULY 16, 2012
[Salesforce.com] Eloqua Announces Chatter Integration
The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. Eloqua connected me with their product team who gave me a demo. Also, data from Eloqua is synced with Chatter.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, SEPTEMBER 27, 2014
[Salesforce.com] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. Anyway, back to BlueConic.
ONPATH | TUESDAY, DECEMBER 10, 2013
[Salesforce.com] OnPath Featured on CBC News Ottawa
OnPath has a NATO secure 9001 certified 150 seat call centre telemarketing facility and is a certified consulting partner for Salesforce.com. Ottawa company, OnPath Business Solutions, is hiring dozens of call centre workers as clients look to bring customer communications back to North America. pply for jobs at [link].
LOOPFUSE | MONDAY, OCTOBER 25, 2010
[Salesforce.com] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
CEEKUE | SATURDAY, MAY 29, 2010
[Salesforce.com] Living in a cloud – the end of software
Already more than 10 years ago Marc Benioff founded his company Salesforce.com. That was the start of a completely new development in ict called ‘cloud computing’ Cloud computing means your data and software programs are no longer on your PC but somewhere on a remote server.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 1, 2009
[Salesforce.com] Net-Results Simplifies Demand Generation for Small Business
Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. They can also take actions including sending the lead to Salesforce.com and issuing an alert.
ANNUITAS | FRIDAY, SEPTEMBER 9, 2011
[Salesforce.com] A B2B Perspective of Dreamforce
In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 28, 2014
[Salesforce.com] 6Sense Finds B2B Prospects Using Web Site Activities
Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) Formal release was in May 2014.
LEAD411 | THURSDAY, OCTOBER 2, 2014
[Salesforce.com] Dreamforce Cheatsheet for Sales Pros
Aaron Ross, a former Sales Director at salesforce.com, helps companies speed up revenue growth and get off the revenue rollercoaster. General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Mon 6:00 PM. Moscone North ( map ).
FEARLESS COMPETITOR | MONDAY, OCTOBER 24, 2011
[Salesforce.com] Marketing automation starves without a Content Marketing strategy
And that lead was instantly dumped into salesforce.com and the little bell rang for the salesperson, you’ve got a lead, and as you can imagine salesperson came to realize that those were not what we would call sales ready leads. As a result, a little over 14 months later they had virtually no pipeline for new business. It has no fuel.
SAZBEAN | FRIDAY, FEBRUARY 17, 2012
[Salesforce.com] 4 Characteristics of a Winning Social Enterprise Strategy
However, in the past few years, Marc Benioff, CEO of Salesforce.com, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world. What is the social enterprise? The value of the social enterprise is simple. The social enterprise is a strategy, not simply a single system or idea.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 3, 2013
[Salesforce.com] RedPoint Offers Broad, Deep B2C Marketing Automation
That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.
MARKETING GENIUS BLOG | WEDNESDAY, OCTOBER 3, 2012
[Salesforce.com] Going Guerrilla – our week at Dreamforce 2012:
Wow what a week that was! As most of you know, last week salesforce.com held their 10th annual Dreamforce conference located in spectacular San Francisco, California. More than 70,000 people attended this premier Cloud based conference across 4 days with hundreds of breakout sessions and exhibitors.
LOOPFUSE | FRIDAY, MARCH 26, 2010
[Salesforce.com] Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie.
This is also called SaaS (software as a service), which is a term originally made popular by vendors such as SalesForce.com. In a nutshell, this means it is software hosted by a vendor on the internet that can be run using a web browser without having to install any software, so is ready for use immediately. no downtime). LoopFuse ,Inc.
LOOPFUSE | MONDAY, AUGUST 19, 2013
[Salesforce.com] Five keys to successful marketing automation content
To add LoopFuse to Salesforce.com, click here. This is a guest post by Brian Hansford who is an account director with Heinz Marketing. He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series: Part 1 details building a successful process. That’s a position of strength!
LOOPFUSE | SATURDAY, AUGUST 28, 2010
[Salesforce.com] LoopFuse OneView 3.27 Released!
Tags: eMail Marketing , LoopFuse , Marketing Automation , Salesforce.com Integration This entry was posted on Sunday, August 29th, 2010 at 1:00 am and is filed under LoopFuse , Marketing , Marketing Automation , OneView , eMail Marketing.
SAVVY B2B MARKETING | THURSDAY, MARCH 29, 2012
[Salesforce.com] B2B Videos: Go Beyond Humdrum
Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder.
MARKETING ACTION | MONDAY, JANUARY 28, 2013
[Salesforce.com] Rapid Notify Sees 20% Leap in Closing Rates
To that end, the company researched vendors using Salesforce.com’s AppExchange, and then interviewed them all. We love success stories, especially when it’s our customers experiencing the success. The next step was using a third-party email service provider, a solution Rapid Notify quickly outgrew.
ANNUITAS | TUESDAY, MARCH 18, 2014
[Salesforce.com] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
One of the more ridiculous trends I have seen develop over the past few years is the “ justify my trip ” letter to technology user conferences. If you are using Salesforce.com, for example, and you have doubts about sending you administrators to Dreamforce there is a serious problem. Guess what, marketers? Step One: People.
WRITING ON THE WEB | TUESDAY, NOVEMBER 23, 2010
[Salesforce.com] 3 Great Twitter Apps for Content Marketers
CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Today’s post was written by Louise Baker, freelance blogger and journalist. CoTweet. HootSuite.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 7, 2013
[Salesforce.com] NICE Buys Causata to Extend Its Customer Experience Management Position
The idea of NICE expanding to become an all-channel, all-department customer experience vendor immediately raises the question of how they’ll compete with all those other omni-everythings approaching from digital marketing ( Adobe ), B2B CRM ( Salesforce.com ), and general enterprise systems ( Oracle , SAP , IBM ).
HUBSPOT | TUESDAY, AUGUST 14, 2012
[Salesforce.com] The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]
That's why HubSpot and Salesforce.com have been teaming up to emphasize the power of social enterprises using inbound marketing to create powerful sales and marketing machines. How powerful is your sales and marketing machine? If you're like most businesses, chances are, that machine could be a bit stronger.
FEARLESS COMPETITOR | TUESDAY, JUNE 25, 2013
[Salesforce.com] Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads
Salesforce.com. The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. More than just a great video with a Call to Action and syndication, Marketing Made Simple delivers marketing qualified leads to you. sales leads). Eloqua/Oracle. Act-On Software.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 29, 2009
[Salesforce.com] LoopFuse Offers No-Frills Demand Generation
Because its sales process depends heavily on free trials, the company has developed a self-service wizard that guides users through the process of connecting to Salesforce.com , including an automated check for whether LoopFuse has been granted access permissions in the client’s Salesforce.com installation.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 17, 2013
[Salesforce.com] Lattice Engines Automates All Steps in Prospect Discovery
Lattice Engines is directly integrated with cloud-based CRM from Salesforce.com, Microsoft Dynamics, and Oracle, and via file transfer with SAP CRM. There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. businesses, checking daily for changes.
ONPATH | WEDNESDAY, AUGUST 31, 2011
[Salesforce.com] How to respond to insults when you're in the spotlight
OnPath has a NATO secure 9001 call center facility and is a certified developer and consulting partner for Salesforce.com. In this rare Q&A session at 1997's Worldwide Developers Conference (WWDC), an audience member questions Steve Job's technical understanding and tells him that he doesn't know "what he's talking about.". Stay calm. 2.
ONPATH | MONDAY, NOVEMBER 28, 2011
[Salesforce.com] OnPath Drives 53 Leads in 20 Days for BDC
OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal How would you like to get million dollar leads for less than $500 per lead? Find out by watching this webinar, it's FREE. You'll learn: 1. How much it costs.
TOMORROW PEOPLE | FRIDAY, APRIL 12, 2013
[Salesforce.com] Social Media Marketing Tools For B2B Marketers
Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing. Real Analytics.
LOOPFUSE | FRIDAY, OCTOBER 18, 2013
[Salesforce.com] Check out our Fall 2013 release!
CRM Field List Segmentation – you can use fields directly from Salesforce.com to build segmented lists. We’ve been busy building out our marketing automation platform with some new features and additional infrastructure improvements. Let us know if we can help set that up for you!
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 5, 2011
[Salesforce.com] Whatsnexx Manages Customer States, Not Campaigns
The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. This is especially true as marketers add data sources that are not built into standard marketing automation products, which are often limited to Salesforce.com and perhaps a tagged Web site. Whether it’s radically simpler is another question.
LOOPFUSE | WEDNESDAY, SEPTEMBER 15, 2010
[Salesforce.com] Marketing Automation Buyer's Guide to Email Deliverability.
Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 16, 2011
[Salesforce.com] Can CRM Add-Ons Replace Marketing Automation?
Of course, the jackpot here is Salesforce.com. I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. It also provides real-time alerts and landing pages. That question has no simple answer.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 4, 2010
[Salesforce.com] Genoo and Act-On Software Add Social Marketing Features
It has made several important enhancements since my review in March 2009 , notably multi-step campaign sequences and bi-directional integration with Salesforce.com. Naturally our friends in the business marketing space have been adding such features as well. I got details from two of them last week.
MARKETING GENIUS BLOG | THURSDAY, APRIL 15, 2010
[Salesforce.com] Is Email the Workhorse of Demand Gen?
And with new tools like dialers for Salesforce.com, or dialing services like ConnectAndSell, getting hold of people on the phone is now easier than ever. Demand Generation is all about generating interest in your products, assuming you can get hold of potential clients. So is the phone still the most effective today? Email Pros. Email Cons.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 8, 2009
[Salesforce.com] Demand Generation Vendor Traffic Rankings
Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. You can see that post here.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JULY 15, 2013
[Salesforce.com] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. So it''s best to treat Vocus Marketing Suite as a class unto itself.
CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 10, 2011
[Salesforce.com] Beanstalk Data Adds Service to the Marketing Automation Recipe
Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. But clients aren't required to use Beanstalk services.
LOOPFUSE | TUESDAY, JULY 6, 2010
[Salesforce.com] The Value in Free Marketing Automation
The Value in Free Marketing Automation July 6th, 2010 by Roy Russo End the Status Quo in Marketing Automation Last week marked a dramatic turning-point for us at LoopFuse and the general Marketing Automation sector, with the unveiling of our Free Marketing Automation offering, FreeView. So allow me to rain on the price-gouging parade. Forever.
LOOPFUSE | MONDAY, NOVEMBER 7, 2011
[Salesforce.com] 9 ways to make the case for marketing automation software
To add LoopFuse to Salesforce.com, click here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Matt on Marketing blog. Let’s face it, nobody likes to buy software. It’s a means to an ends, and often the path from cost to revenue impact isn’t always clear. Do the math. Show the math from others.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 15, 2009
[Salesforce.com] 10 BtoB Marketers Predictions for 2010
Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Enjoy! Its time next year to embrace it!
VIDYARD | THURSDAY, FEBRUARY 13, 2014
[Salesforce.com] Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own
By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume. Hello Vidyard community! ROI is the ROI.
EMAGINE B2B BLOG | MONDAY, JANUARY 19, 2015
[Salesforce.com] 10 (More) Marketing Terms You Need To Know
The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. Most CRM’s like SugarCRM and Salesforce.com are considered to be a SaaS as well as Google Apps like Google Docs. Last week we discussed 10 not-so-common marketing terms and as promised, here are… 10 (More) Marketing Terms You Need to Know.
LOOPFUSE | FRIDAY, JULY 27, 2012
[Salesforce.com] Better Value, Easier to Use Marketing Automation
To add LoopFuse to Salesforce.com, click here. We hear this over and over from our customers and prospects about why they chose us or why they are looking at us as their marketing automation and lead management choice. That sort of defeats the whole purpose. We would love you to try out LoopFuse here.
VIDYARD | WEDNESDAY, OCTOBER 1, 2014
[Salesforce.com] Introducing Vidyard Studio: The Easiest Way to Create and Share Video
With Vidyard’s seamless integration with Salesforce.com, individual prospect’s video viewing history can be tracked directly inside existing lead records. It’s never been more important to create compelling content for your online audience – and video, in particular, has become a major priority. Blog Vidyard News
LOOPFUSE | THURSDAY, DECEMBER 29, 2011
[Salesforce.com] Beware the Approximators
To add LoopFuse to Salesforce.com, click here. During the recent holiday season I found myself in a local retailer looking at TV’s and dreaming of what I might find for my home office. I had heard some buzz about the newer 3D TV’s and I decided to look at a couple to see what the different features were. That* was a good 3D experience.
MARKETING INTERACTIONS | WEDNESDAY, JUNE 30, 2010
[Salesforce.com] LoopFuse Removes the Budget Barrier from Marketing Automation
There are a couple of really useful things I should mention: Salesforce.com integration is about a 3 click process. I had the distinct pleasure of speaking with Sean Dwyer, CEO of LoopFuse yesterday. marketers. Hint: FREE is the key word.]. What they've done that I think is very unique is to create a Free Forever model. No problem.
LOOPFUSE | WEDNESDAY, FEBRUARY 15, 2012
[Salesforce.com] Four Ways to Improve Your Marketing Efforts with Automation
To add LoopFuse to Salesforce.com, click here. Traditional Marketing Management courses talk about the “Marketing Mix” and how different elements come together to form a marketing plan. This is how LoopFuse can help you do better in each of these four areas. Promotion and Communication. Product and Consumer. Know your product. Price and Cost.