IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 25, 2011
[Salesforce.com] Your Dreamforce Survival Guide #DF11
Success at Dreamforce: the Girly Geeks – This blog post from salesforce.com addresses that lonely feeling of attending Dreamforce by yourself, and how a group of like-minded techies used social media to find each other. Marcus Nelson is the director of social media for salesforce.com. Better get into survival mode. can help. Be Early.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 30, 2010
[Salesforce.com] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Of course, the really big question is whether Salesforce.com will make a similar move. Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse knows that, of course.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 4, 2010
[Salesforce.com] Right On Interactive Offers Lifecycle Reporting
These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis. Either way, it’s worth a look to see what you’re missing.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 8, 2014
[Salesforce.com] The Characteristics of a Marketing Automation Expert [Infographic]
She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. What does it take to become a marketing automation expert? Share the knowledge!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 2, 2011
[Salesforce.com] The Marketing Technologist: Time has Come!
know for my own team we are building things we never did before like: iPhone aps, iPad aps, Android aps, as well as implementing various SaaS applications like Salesforce.com and WebTrends, and marketing automation applications like Aprimo but what is odd is that we have never had to talk with the CIO. No related posts.
LOOPFUSE | THURSDAY, MARCH 28, 2013
[Salesforce.com] Building the business case for marketing automation
To add LoopFuse to Salesforce.com, click here. Marketing budgets are limited and always smaller than we’d like them to be in a perfect world. As a result, marketers have to make hard decisions about what to invest in and how much to invest along with an understanding of the expected return on that investment. So there you have it.
LOOPFUSE | THURSDAY, AUGUST 1, 2013
[Salesforce.com] Marketing automation is core to an agile marketing plan
To add LoopFuse to Salesforce.com, click here. Agile marketing is all about speed, responsiveness, measurement, and constant iteration to find, attract, close, and retain customers. That’s much easier to say than to do as many companies struggle with simple A/B testing approaches and work to truly quantify their annual marketing plan.
FEARLESS COMPETITOR | FRIDAY, JUNE 17, 2011
[Salesforce.com] Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App
The company here, Vertical Response , could have used dry and boring specs for their integration with Salesforce.com. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor. They could have hosted a webinar.
LOOPFUSE | MONDAY, AUGUST 12, 2013
[Salesforce.com] Please don't call it an email blast
To add LoopFuse to Salesforce.com, click here. The phrase “email blast” has made its way into the everyday language of marketers…and that is not necessarily a good thing. Email marketing started around this concept based on what had been done in the world of direct mail – bulk mail. Thanks Mitch!
LOOPFUSE | WEDNESDAY, APRIL 25, 2012
[Salesforce.com] A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program [How To]
You can use Conditional Nodes to check a wide array of states within LoopFuse and Salesforce.com. To add LoopFuse to Salesforce.com, click here. Getting in to the details, however, can be where people get lost in the weeds. Maybe you’re not sure how to segment your list more effectively. Know where you want prospects to end up.
LOOPFUSE | THURSDAY, JANUARY 3, 2013
[Salesforce.com] A New Year's Resolution Worth Keeping - View Marketing Success Through the Sales Pipeline
To add LoopFuse to Salesforce.com, click here. There are many different dimensions to the marketing discipline and no shortage of pundits who expound on the merits and complexities of brand, position, etc. but in reality, the only thing that matters about your marketing efforts are their impact on customer acquisition.
TOMORROW PEOPLE | FRIDAY, APRIL 12, 2013
[Salesforce.com] Social Media Marketing Tools For B2B Marketers
Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing. Real Analytics.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 14, 2014
[Salesforce.com] High Sales Efficiency Expectations with Marketing Automation [Infographic]
Marketing Automation is deeply ingrained in our sales and marketing organizations, as much as Salesforce.com is. Sales Prospecting Perspectives is pleased to bring you a guest post from Brian Hansford , Director of Client Services and Marketing Automation Practice at Heinz Marketing. urvey data is on SlideShare.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | SUNDAY, OCTOBER 5, 2014
[Salesforce.com] Join Me at Dreamforce 2014
Put on by SalesForce.com , it is THE EVENT for people in the sales space. I''m speaking on Wednesday morning. If you''re planning on being at Dreamforce this year, I''ll be speaking there. This event is huge. Last year 130,000+ people came from around the world. Here are the details: #1 Competitive Edge in Today''s Sales World.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 3, 2013
[Salesforce.com] ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database
B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match. Everybody wins!
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 23, 2012
[Salesforce.com] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created. Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more. This is 5% of industry installations and 25% of industry revenue.
IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 28, 2012
[Salesforce.com] Graphic: The 3 Biggest Marketing Trends of 2012
Salesforce.com unveiled its Social Marketing Cloud , combining its purchases of Radian6 and Buddy Media. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood. – graphic.
LOOPFUSE | MONDAY, DECEMBER 30, 2013
[Salesforce.com] Cleaning up marketing data and how to write a marketing plan top the list of most popular posts for 2013
To add LoopFuse to Salesforce.com, click here. We had another active year on the LoopFuse “Mouth of the Funnel” blog with some great posts and lots of traffic. We always like to take a look at what was most popular over the course of the year and here are the top 5 for 2013. Marketing Plan for Any Business. Being a great CMO.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 14, 2012
[Salesforce.com] How Social Collaboration Can Change the 80/20 Rule [CHART]
by Egan Cheung | Tweet this If you are not already familiar with the 80/20 rule, or the Pareto Principle, it is a common rule of thumb applied in business to prioritize what 20% of causes can deliver 80% of the desired outcome. But – by redesigning the system we have also managed to capture good ideas even from the long tail of contributions.
LOOPFUSE | WEDNESDAY, JULY 31, 2013
[Salesforce.com] Two Truths and A Lie About Marketing Automation
To add LoopFuse to Salesforce.com, click here. The rules are simple – we tell you three things and you have to pick the one lie out of the three. Ready? Here we go! Sales teams become more efficient and close deals faster with better prospect intelligence and prioritized leads. The technology alone is all you need.
PWB MARKETING BLOG | MONDAY, OCTOBER 10, 2011
[Salesforce.com] Six FREE Tools To Measure Social Media for Business
Radian6 (paid) – acquired by the popular CRM company Salesforce.com earlier this year for $326 million. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem. It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere.
MARKETING FINGER | THURSDAY, FEBRUARY 2, 2012
[Salesforce.com] How to Turn Followers and Fans into Leads (and when not to)
Do you enter your followers and fans into Salesforce.com (or other CRM)? Q. One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. So how do you best turn fans into leads? Should they be considered in the same sentence?
B2BMARKETINGSMARTS | MONDAY, APRIL 18, 2011
[Salesforce.com] Tips for winning the B2B company or product “name game.”
Salesforce.com , for example, suggests a lot about the B2B company before you see their website. Welcome my guest Steven Moody, who has some excellent advice to share on company and product naming. noticed five different ways to go about it: Name + type of business (“Smith’s Accounting ). Unused brand (“Salesforce ).
LOOPFUSE | THURSDAY, JANUARY 17, 2013
[Salesforce.com] Marketing Technologies Continue to Advance But the Marketing Playbook Remains the Same
To add LoopFuse to Salesforce.com, click here. Marketing is changing both in terms of the technologies available to reach a target audience as well as the expectations that audience has on how they are marketed and sold to. That said, there are some things that have remained the same from the beginning of commerce. Do you have capacity?
ONPATH | THURSDAY, DECEMBER 8, 2011
[Salesforce.com] The Two Most Important Words In Sales
OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal Our clients are located in USA, Canada, Ottawa , Toronto and Montreal.
CRIMSON MARKETING | WEDNESDAY, AUGUST 13, 2014
[Salesforce.com] Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
Ren has25+ years of product marketing, business development, and general management experience in the high-tech industry, having previously held executive positions atOracle Corp, Symantec, Business Objects, SAP, Salesforce.com, and Serena Software. Ren Bonvanie isthe Chief Marketing Officer of Palo Alto Networks.
MARKETING GENIUS BLOG | MONDAY, MAY 2, 2011
[Salesforce.com] Genius Simplicity
Even as products like the iPad offer a radical return to ease of use, the SaaS space is moving in the opposite direction. In our own space of marketing automation, for example, a features arms race has broken out that would make salesforce.com ‘s No Software SaaS-y mascot blush with embarrassment. But here’s the irony.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 11, 2011
[Salesforce.com] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
Engage still relies on Salesforce.com to produce revenue reports. Salesforce.com integration. They can have the system create Salesforce.com tasks when a new lead is created, use Salesforce.com opportunity stages within campaign rules, and add leads to a Salesforce.com campaign at any step in a marketing automation program.
ONPATH | MONDAY, NOVEMBER 21, 2011
[Salesforce.com] Ottawa Salesforce User Group Meeting - November 24th 2011
Deep Dive Presentation : Tim Rees from Adobe - Salesforce.com @Adobe. Salesforce.com is now @Adobe , during 2011 Adobe rolled out the first phase of Salesforce.com deployment. Please join us for our next Ottawa Salesforce User Group meeting on Thursday November 24. The host for this meeting is Tim Rees, Adobe.
LOOPFUSE | FRIDAY, MAY 18, 2012
[Salesforce.com] What would you do with 1 million emails?
To add LoopFuse to Salesforce.com, click here. Please tell me your answer is NOT send them all at once:). There are many wrong ways to do email marketing like batch and blasting emails, buying 3rd party lists, and just generally being an inbox nuisance. This definitely takes some discipline and thought but the results speak for themselves.
LOOPFUSE | WEDNESDAY, OCTOBER 2, 2013
[Salesforce.com] Don't ignore the long tail of your email campaigns
To add LoopFuse to Salesforce.com, click here. Most email campaigns are one-offs intended to push information, announce a promotion, or otherwise bring attention to something immediately. But what about all that activity that occurs after the first day? Clicks on the links that register days, weeks, or even months later?
LOOPFUSE | FRIDAY, AUGUST 9, 2013
[Salesforce.com] Marketing Automation Adopted by Only 1% of Businesses
To add LoopFuse to Salesforce.com, click here. Really? Just 1% you say? How can that be with so much buzz about marketing automation and its benefits? Micro-Business (under $5M in revenue) – ~22,000 companies have adopted marketing automation (15k with one vendor). 2. Interesting times ahead!
SAVVY B2B MARKETING | THURSDAY, MARCH 29, 2012
[Salesforce.com] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 10, 2014
[Salesforce.com] Marketo Conference: Small Changes, Big Picture
More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360. My main reaction was, what’s new? Fair enough.
VIEWPOINT | TUESDAY, DECEMBER 17, 2013
[Salesforce.com] B2B Prospecting Data Just Keeps Getting Better
Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC). Stevens.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 14, 2014
[Salesforce.com] What Makes a Good Marketing Platform? Rules for Platformality
The only real requirements seems to be some sort of a marketplace – all loosely modeled on Salesforce.com’s AppExchange, which in turn I see as inspired on Apple’s App Store. That Scott Brinker is such a devil. Here are my thoughts on this, folks. This means something specific. Again, this isn’t always available.
LOOPFUSE | FRIDAY, JUNE 15, 2012
[Salesforce.com] Gartner Group Releases CRM Lead Management Magic Quadrant
To add LoopFuse to Salesforce.com, click here. IT industry research firm Gartner Group and analyst Chris Fletcher released their CRM Lead Management Magic Quadrant report in the last week or so. We are not exclusively focused on large enterprise customers and, as a result, do not carry the high price tag of those solutions.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 22, 2014
[Salesforce.com] Next-Generation Marketing Automation Systems Target Small Business
nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014. I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Among U.S-based
THE POINT | MONDAY, DECEMBER 6, 2010
[Salesforce.com] Top 10 Posts on B2B Lead Gen for 2010
Salesforce.com Webinar Invitation Gets It Right. 4. Getting the Most from Salesforce.com: A Conversation with David Taber. 9. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 1. The First (Almost) Clickable Direct Mail. 5.
LOOPFUSE | MONDAY, MARCH 4, 2013
[Salesforce.com] What's Your Lead Velocity Rate (LVR)?
To add LoopFuse to Salesforce.com, click here. If you run a recurring revenue business (SaaS, etc.) then this article by Jason Lemkin is well worth reading. He points out that the best leading indicator of sales pipeline performance is your Qualified Lead Velocity Rate (LVR) which measures your growth in qualified leads month over month.
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 19, 2011
[Salesforce.com] Influitive Helps Marketers Build an Army of Advocates
managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.
LOOPFUSE | MONDAY, JUNE 24, 2013
[Salesforce.com] Eight ways to double lead volume from your blog
To add LoopFuse to Salesforce.com, click here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. Sometimes the simple, tactical solutions work best. Integrate offers as text links right into the copy. This should be table stakes. 3. Add italicized offers at the bottom. Google+ authorship.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 23, 2010
[Salesforce.com] Do Small Businesses Need Marketing Automation?
In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 11, 2011
[Salesforce.com] Marketo Spark Targets Small Business Marketing Automation
With its $750 price, no shopping cart, and a reliance Salesforce.com for CRM, Spark appeals to a different market of slightly larger companies. Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. So the news here is price.
LOOPFUSE | FRIDAY, FEBRUARY 24, 2012
[Salesforce.com] Don't Hire - Automate!
To add LoopFuse to Salesforce.com, click here. We love our customers and really love it when they tell the world why they chose us and how we are helping them manage leads, close business, and generally just rev the marketing engine. Read the whole thing. How do we weed out the valuable leads from the merely curious readers of an article?
B2B LEAD GENERATION BLOG | TUESDAY, MAY 18, 2010
[Salesforce.com] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
To answer this question I’ve invited Aaron Ross, CEO of PebbleStorm and the author of "PREDICTABLE REVENUE: Lessons Learned From Growing Salesforce.com’s $1 Billion Sales Machine", to join me for this complimentary webinar on Thursday, May 20th. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?
LOOPFUSE | THURSDAY, NOVEMBER 3, 2011
[Salesforce.com] 3 Tips for Content Marketing Success
To add LoopFuse to Salesforce.com, click here. Now more than ever content plays a dominant role in your marketing plan. They key is not the quantity of content you produce but the quality and value to your target audience. No, I don’t mean hire a copywriter to churn out 500 word blog posts on search term optimized topics. Share it.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 30, 2011
[Salesforce.com] Fabulicious Workbook Helps Assess CRM Integration Features of Marketing Automation Systems
Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more. CRM integration is a fundamental feature of marketing automation. Sadly, most marketers pay little attention to these nuances until they've already selected a product. the topic.
LOOPFUSE | THURSDAY, APRIL 26, 2012
[Salesforce.com] 3 Lead Management Lessons from the NFL Draft
To add LoopFuse to Salesforce.com, click here. The NFL draft started today and Andrew Luck of Stanford was drafted #1 overall by the Indianapolis Colts. This was one of the biggest unkept secrets ever. The departure of Peyton Manning, private workouts, and carefully crafted messages in the press from both sides all led to the pick.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 3, 2012
[Salesforce.com] Australia is Experiencing a Marketing Boom [CHART]
You can see it everywhere from the launch of Salesforce.com’s Marketing Cloud to the incredible success of Eloqua Experience 2012. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers. At Eloqua we have seen this in the form of increased customers as well as partner growth.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 2, 2011
[Salesforce.com] Oracle Integrates On Demand Marketing with On Demand CRM
It will be interesting to see whether Oracle’s integrated marketing-plus-sales product leads its not-so-friendly competitors at Salesforce.com to respond with an integrated solution of their own. Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? wonder if they had cake?
LOOPFUSE | MONDAY, APRIL 9, 2012
[Salesforce.com] So, what is Revenue Performance Management (and should you care)?
To add LoopFuse to Salesforce.com, click here. There is starting to be a lot of effort to promote the concept and category of Revenue Performance Management as the next iteration of marketing automation. ” Blech…talk about heartache). Measure this as a percentage and track it religiously. Should you buy more on-line ads?
LOOPFUSE | WEDNESDAY, JUNE 6, 2012
[Salesforce.com] [Webinar] Leveraging Connection Intelligence with IntroRocket
IntroRocket is embedded inside Salesforce.com and there is a free portal for non-sales users. We love products that help sales and marketing professional do amazing, innovative things and are planning a discussion with IntroRocket CEO Michael Leeds on Thursday, June 14 at 1pm ET/10am PT to do just that. About IntroRocket.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 10, 2013
[Salesforce.com] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.
LOOPFUSE | TUESDAY, MARCH 13, 2012
[Salesforce.com] 3 Tips On Getting Started with Lead Nurturing Emails
To add LoopFuse to Salesforce.com, click here. One of the places you will see the biggest impact from stepping up to a marketing automation approach is putting together a thoughtful and buyer-centric email lead nurturing program. That is doing lead nurturing wrong. It’s not about you. One size does not fit all.
LOOPFUSE | MONDAY, MAY 6, 2013
[Salesforce.com] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
To add LoopFuse to Salesforce.com, click here. This report is valuable to the largest of enterprises who have significant budget available to invest in a complex and expensive CRM Lead Management system (aka, marketing automation). We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here.
B2B LEAD BLOG | FRIDAY, OCTOBER 29, 2010
[Salesforce.com] In the Race for Sustained Capability, Training Just Got Lapped…Again!
Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools?
MI6 MARKETING AGENCY | MONDAY, APRIL 18, 2011
[Salesforce.com] Mi6 Quick Tip #5
We’ve been using Nimble for the last six months or so (Sidebar: I’ve used Salesforce.com, Google Contacts and Gist over the last year too). Bringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? How can you ensure you don’t miss that important message from them?
LOOPFUSE | MONDAY, SEPTEMBER 17, 2012
[Salesforce.com] Secrets to Successful Marketing Automation [report]
To add LoopFuse to Salesforce.com, click here. The smart folks over at Heinz Marketing have released a new report on the “ Secrets to Successful Marketing Automation.” ” This is required reading if you are considering marketing automation or have implemented a system and are looking to get more out of it.
THE POINT | FRIDAY, JUNE 13, 2014
[Salesforce.com] 5 Common Content Syndication Mistakes
If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Excessive Use of Filters.
CRIMSON MARKETING | WEDNESDAY, MAY 13, 2015
[Salesforce.com] Why Does Marketing Technology Matter To Business Evolution?
We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. Bring on the platform age. Brinker: There’s tremendous change happening in the B2B marketing technology landscape. One of the most fascinating dynamics is a dual narrative of consolidation and diversification.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, APRIL 17, 2015
[Salesforce.com] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” Well, maybe a little.)
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 29, 2011
[Salesforce.com] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. Eloqua’s AppCloud is obviously modeled on Salesforce.com’s AppExchange and other application stores. So did I. Oh well. So it’s all good.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 25, 2010
[Salesforce.com] Oracle Buys Market2Lead Intellectual Assets
This is why I prefer the term "demand generation" for B2B marketing automation, although it's been a losing battle.) If there's a single major distinction between the two types of systems, it's the heavy reliance of B2B marketing automation on sales automation data, which in practical terms means reliance on Salesforce.com.
CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 2, 2015
[Salesforce.com] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. wrote about Bislr in November 2013. So what has changed?
CUSTOMER EXPERIENCE MATRIX | SUNDAY, NOVEMBER 16, 2014
[Salesforce.com] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. Rego has shown me a couple of approaches over the past few years, none of which quite worked out.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 24, 2015
[Salesforce.com] New Marketing Automation Options for Small Business in the VEST Report
The system offers advanced versions of the usual marketing automation functions: email, landing pages, Web forms and surveys, lead scoring, multi-step nurture flows, media hosting, and CRM integration with Salesforce.com , Microsoft Dynamics CRM , and Sugar CRM. Here are thumbnails of the others. Most clients have fewer than ten employees.
LOOPFUSE | TUESDAY, AUGUST 27, 2013
[Salesforce.com] Being a great CMO
To add LoopFuse to Salesforce.com, click here. Greatness can be defined in many ways… “To be great is to be misunderstood.” – Ralph Waldo Emerson. “Be not afraid of greatness. Some are born great, some achieve greatness, and others have greatness thrust upon them.” – William Shakespeare, Twelfth Night. What do you think?
LOOPFUSE | THURSDAY, JUNE 13, 2013
[Salesforce.com] Try marketing automation and you could win an iPad mini!
To add LoopFuse to Salesforce.com, click here. As a bit of extra incentive to take LoopFuse marketing automation for a test drive, we are giving away iPad minis to a few lucky folks over the next few months. Send an email campaign (one at a minimum but we’d love to see many plus some lead flows). That’s it!
LOOPFUSE | FRIDAY, DECEMBER 30, 2011
[Salesforce.com] Not another year end list
To add LoopFuse to Salesforce.com, click here. The year 2012 is right around the corner and we see big things ahead. Not just for us here at LoopFuse but for anyone involved in sales or marketing. Here’s to a happy, healthy, and prosperous 2012! We would love you to try out LoopFuse here.
LOOPFUSE | MONDAY, APRIL 22, 2013
[Salesforce.com] 3 Keys to Successful Social Selling
To add LoopFuse to Salesforce.com, click here. “Social selling” is getting quite a bit of coverage and discussion these days and I suppose this blog post is evidence of that. So how do you implement a successful social selling program? Start with these three guidelines and you’ll be off to a great start. 1.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 30, 2012
[Salesforce.com] Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans
But why did this event, which was once known as user conference for salesforce.com customers, turn into a premier event for the industry? First, because I cover the space, and salesforce.com is one of the key players, so I need to be there. Was it the sessions? The quality of the speakers? The parties and the music? The networking?
BIZNOLOGY | WEDNESDAY, NOVEMBER 27, 2013
[Salesforce.com] B2B prospecting data just keeps getting better
Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. (Photo credit: Wikipedia). Company SWOT analysis (OneSource).
LOOPFUSE | WEDNESDAY, APRIL 4, 2012
[Salesforce.com] Plugging in with LoopFuse
To add LoopFuse to Salesforce.com, click here. Hey LoopFuse fans! Just a reminder here, from the Support team, on how extensible OneView can be. LoopFuse has integration solutions for the following popular platforms and products. We also have a plugin that allows you to integrate your Wordpress site, Contact Form 7, and LoopFuse together.
LOOPFUSE | WEDNESDAY, AUGUST 14, 2013
[Salesforce.com] A CMO to-do list for the first day on the job
To add LoopFuse to Salesforce.com, click here. Congratulations! You’ve landed your dream job as Chief Marketing Officer (CMO) at Awesomeco. In addition to getting your paperwork filled out and electronic footprint established, here are 5 things that should be on your “to do” list on your first day on the job as the new CMO: 1. What remains?
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 31, 2011
[Salesforce.com] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features salesforce.com will unveil throughout the week. Salesforce.com also added the ability to instantly approve various functions, making Chatter into a workforce flow tool.
LOOPFUSE | MONDAY, JANUARY 9, 2012
[Salesforce.com] 5 Steps to Launch an Email Campaign
To add LoopFuse to Salesforce.com, click here. Every good Marketing Automation suite of tools has an Email Campaign editor built in to the product. LoopFuse is no different and today we’re going to highlight that editor and share some tips on how to use that editor effectively to your advantage. Step 1. Step 2. Step 3. Step 4. Step 5.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 12, 2010
[Salesforce.com] Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?
The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Summary: Genius.com has added a free version of its system.
MARKETING GENIUS BLOG | FRIDAY, MAY 27, 2011
[Salesforce.com] What B2B Marketers Can Learn from Lady Gaga (really)
Take salesforce.com for example. Lots of talk these days about the importance of storytelling in marketing. For me, the best storytelling is engaging a large audience with a story that’s both very personal and yet bigger than you. recent, standout marketing story for me is Lady Gaga. How is this relevant to B2B marketers? Tweet This!
FATHOM | TUESDAY, NOVEMBER 26, 2013
[Salesforce.com] 10 ‘Tweetable’ Quotes from Dreamforce ‘13
Marc Benioff, Salesforce.com CEO. Rob Huddleston, Salesforce.com Senior VP of ISVs and Channels. Marc Benioff, Salesforce.com CEO. If you’re missing Dreamforce already, it’s not too early to reminisce on last week’s festivities. Tweet this! Dan Beck, Workday Vice President. Tweet this! Meg Whitman, HP CEO.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 8, 2013
[Salesforce.com] Gainsight Gives Customer Success Managers a Database of Their Own
The information is presented through Gainsight’s own interface, which runs on Salesforce.com ’s Force.com platform, making it easy to integrate with Salesforce itself. Sadly, they were unfamiliar with the concept of a Customer Data Platform as I’ve been developing it over the past few months and didn’t realize that they fit the definition.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 27, 2013
[Salesforce.com] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 4, 2014
[Salesforce.com] Lytics Adds Marketing Recommendations to a Customer Data Platform
Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
LOOPFUSE | MONDAY, JUNE 11, 2012
[Salesforce.com] Marketing automation keeps the "Summertime Blues" away
To add LoopFuse to Salesforce.com, click here. I’m gonna raise a fuss, I’m gonna raise a holler About a workin’ all summer just to try to earn a dollar. Every time I call my baby, and try to get a date. My boss says, “No dice son, you gotta work late.” ” Sometimes I wonder what I’m a gonna do.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 9, 2012
[Salesforce.com] The Enterprise’s $5.3 Billion Endorsement of the Cloud
Not one to wait around, Salesforce.com said it would buy the cloud-based HR service Rypple a mere two weeks later. by Joe Payne | Tweet this If there was any remaining debate on whether cloud computing is here to stay, it was squashed today. billion. billion in December. SAP and Oracle’s combined purchases amount to a $5.3
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 4, 2014
[Salesforce.com] 6 Tips for Successfully Onboarding New Inside Sales Reps
The hardest aspect in our training for new inside sales reps to master is the use of Salesforce.com. Whether you’re building your own inside sales team or considering outsourcing your teleprospecting functions, it’s important to know and perfect the training process for new hires. Pack their day. Mix up the trainers. Take them to lunch.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 6, 2013
[Salesforce.com] How RightWave Solves the Marketing Automation Skill Shortage
Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave. One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 8, 2014
[Salesforce.com] 12 Tips for Building and Managing a Bigger Sales Pipeline
Salesforce.com does a great job of this, but may be too much for small businesses. Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Why do you need a pipeline in the first place? You need a pipeline that can triage and communicate with these prospects accordingly. for you.
MARKETING GENIUS BLOG | MONDAY, DECEMBER 17, 2012
[Salesforce.com] World’s Greatest #SocialCRM @Lead_Rocket Goes Public #Beta
used Salesforce.com & LinkedIn a bunch. We plan to release more cool features every week or two – some of which include: merge contacts , Salesforce.com integration , Facebook/LinkedIn Pages support , google+ support , deals , contact history , and more. Engagement is what LeadRocket is all about. How could this be?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 15, 2013
[Salesforce.com] Marketing Automation's Unhappy Users: Trouble in Paradise?
The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. The paper itself will be available to Webinar attendees.
VIEWPOINT | TUESDAY, APRIL 2, 2013
[Salesforce.com] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
Everyone at a company has a role to play in a brand's social media marketing efforts, since you never know whose network will turn out to have a profitable contact in it, executives from Salesforce.com, Cisco Systems and Xerox said at South by Southwest Interactive. The B2B Marketing Advantage of LinkedIn.
LOOPFUSE | TUESDAY, FEBRUARY 7, 2012
[Salesforce.com] 3 Tips for Lovers (of Marketing Automation)
To add LoopFuse to Salesforce.com, click here. It really can go either way, you know. Either you come off looking like a hero, the greatest person in the world…or you come off looking like someone who just doesn’t really have a clue as to what’s really going on. forget. Get her flowers regardless. . It takes time, baby. Don’t rush things.
DIGITAL B2B MARKETING | THURSDAY, JUNE 7, 2012
[Salesforce.com] 42 B2B Marketing Acronyms and Abbreviations
Salesforce.com. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), SME : Subject Matter Expert.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 10, 2014
[Salesforce.com] The Key Philosophies of the President of Find New Customers
This is becoming an “inspirational” post to be published by the giant software firm Salesforce.com on October 20th. Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is well known for his unique thought leadership ideas. . want to share these with you dear reader. Always be helping.
B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 5, 2011
[Salesforce.com] For B2B marketing success in 2011 — start with the data.
In fact, through interaction with my own clients, it seems like the majority of B2B marketers do just that — pull records right out of their Salesforce.com data, SAP or Oracle/Siebel data or other transactional data. But that’s not considered a best practice. None are customers. Retain that snapshot of that group. became customers.
FEARLESS COMPETITOR | SATURDAY, OCTOBER 11, 2014
[Salesforce.com] Great work with Find New Customers client Mintigo yesterday
Yesterday, I was working with their content marketing expert, Sophia Wong. I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.” Don’t miss The Importance of Attitude publishing at Salesforce.com on October 20th. Thanks, Sophia. She replied “Will do.”
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 29, 2014
[Salesforce.com] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
This revolution was started by Salesforce.com about a decade ago when they launched the AppExchange. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Why are you excited about Mintigo's new integration and overall partnership with Oracle Marketing Cloud? Marketing Measurement
B2B LEAD GENERATION BLOG | MONDAY, APRIL 13, 2015
[Salesforce.com] Optimizing Lead Distribution for Higher Conversion
In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, That’s a complex question when you think about it. Leverage this.
LOOPFUSE | MONDAY, JANUARY 30, 2012
[Salesforce.com] 10 B2B Sales and Marketing Metrics Worth Tracking
To add LoopFuse to Salesforce.com, click here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. The fine folks at Focus.com let me do a Webinar on this topic several months ago, but I wanted to summarize what I consider to be 10 fundamental B2B sales & marketing metrics here as well.
THE POINT | MONDAY, OCTOBER 20, 2014
[Salesforce.com] Research Report: Lead Gen Not as Easy as Marketers Think
I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Just when did demand generation get this complicated? In reality, however, things aren’t quite so convoluted.