THE POINT | MONDAY, DECEMBER 6, 2010
[Salesforce.com] Top 10 Posts on B2B Lead Gen for 2010
Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 14, 2014
[Salesforce.com] What Makes a Good Marketing Platform? Rules for Platformality
The only real requirements seems to be some sort of a marketplace – all loosely modeled on Salesforce.com’s AppExchange, which in turn I see as inspired on Apple’s App Store. 'That Scott Brinker is such a devil. Here are my thoughts on this, folks. This means something specific. Again, this isn’t always available. Hackathon, anyone?
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 10, 2012
[Salesforce.com] How to Tell If Your Customer Community is Driving Revenue
It feeds activity into our marketing database and I’m able to selectively choose which pieces of that information I want to pass into our Salesforce.com CRM system. It’s been as simple as passing through someone’s Topliners community username into their contact record in Salesforce.com. Are we seeing steady growth?
SALES CHALLENGER | TUESDAY, FEBRUARY 21, 2012
[Salesforce.com] 4 of the Most Popular CRM Apps
Does your company use Salesforce.com as your CRM? One way Salesforce.com users are combating this issue is by supplementing their Salesforce interface with apps from Salesforce.com’s AppExchange. Also make sure to see what your peers are saying about Salesforce.com apps in a recent discussion featured on our Sales Ops forum.
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 19, 2011
[Salesforce.com] Influitive Helps Marketers Build an Army of Advocates
managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.
B2B VOICES | WEDNESDAY, MAY 18, 2011
[Salesforce.com] What the LinkedIn IPO could mean for B2B communicators
But as this story in Bloomberg details, LinkedIn gets “70 percent of revenue from business subscriptions, a model that’s similar to Salesforce.com. If the company goes down the path of integrating with Salesforce.com, provide deeper analytics and gives me useful options to add content I’d pay. Group Pages. Make Me Pay.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 17, 2012
[Salesforce.com] Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. discussed all this and more in this interview with salesforce.com’s Aaron Farley. Check it out.
CUSTOMER EXPERIENCE MATRIX | MONDAY, NOVEMBER 29, 2010
[Salesforce.com] Treehouse Interactive Refines Its Features and Targets Larger Firms
GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 23, 2010
[Salesforce.com] Do Small Businesses Need Marketing Automation?
In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 12, 2010
[Salesforce.com] Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?
The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Summary: Genius.com has added a free version of its system.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 13, 2009
[Salesforce.com] How Demand Generation Systems Handle Company Data: Diving into the Details
SFDC" stands for Salesforce.com.) explored this in most depth with Marketo, who clarified that any individual NOT linked to a company by Salesforce.com will be given its own company record (a one-to-one relationship), even if the database contains several individuals from the same organization. Yesterday the final answer trickled in.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 29, 2011
[Salesforce.com] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. Eloqua’s AppCloud is obviously modeled on Salesforce.com’s AppExchange and other application stores. So did I. Oh well. So it’s all good.
LOOPFUSE | FRIDAY, MAY 18, 2012
[Salesforce.com] What would you do with 1 million emails?
To add LoopFuse to Salesforce.com, click here. Please tell me your answer is NOT send them all at once:). We recently passed the 1 million emails sent threshold in our own deployment of LoopFuse (yes, we do use our own product). This definitely takes some discipline and thought but the results speak for themselves.
VIEWPOINT | WEDNESDAY, AUGUST 14, 2013
[Salesforce.com] PowerViews with Koka Sexton: How to Leverage Social Media
The next PowerViews will be with Nick Stein of Salesforce.com. 'Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times ? An evangelist for social selling — and a U.S. What is Social Selling?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 11, 2011
[Salesforce.com] Marketo Spark Targets Small Business Marketing Automation
With its $750 price, no shopping cart, and a reliance Salesforce.com for CRM, Spark appeals to a different market of slightly larger companies. Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. So the news here is price.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 5, 2012
[Salesforce.com] Six hot trends in social influence marketing
Salesforce.com is also identifying and rewarding their “Chatterati” — employees who are the most helpful online influencers, regardless of their title or job role. Influence has been democratized! This is another way of saying, “Who creates buzz?” This begs the question … Now what? Tweet.
SALES CHALLENGER | MONDAY, MARCH 19, 2012
[Salesforce.com] 11 More of the Most Popular CRM Apps
Several weeks ago we discussed four of the most popular apps from Salesforce.com’s AppExchange that Salesforce CRM users can download to help improve the functionality, efficiency, and effectiveness of their interfaces. Our new CRM App resource breaks the apps down into in the following categories: Email and Data Integration. Lead Management.
BIZNOLOGY | WEDNESDAY, NOVEMBER 27, 2013
[Salesforce.com] B2B prospecting data just keeps getting better
Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. '(Photo credit: Wikipedia). Company SWOT analysis (OneSource).
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 14, 2014
[Salesforce.com] High Sales Efficiency Expectations with Marketing Automation [Infographic]
Marketing Automation is deeply ingrained in our sales and marketing organizations, as much as Salesforce.com is. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Brian Hansford , Director of Client Services and Marketing Automation Practice at Heinz Marketing. urvey data is on SlideShare.
LOOPFUSE | THURSDAY, JANUARY 30, 2014
[Salesforce.com] Salesfusion Acquires LoopFuse!
Support for more CRM systems including MS Dynamics, Saleslogix, SugarCRM in addition to Salesforce.com. 'We are extremely excited to announce that LoopFuse has been acquired by Salesfusion! We couldn’t agree more and are combining to pursue this mission together. Customer report building and advanced analytics. Thanks! Robert Pease, CEO.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 26, 2011
[Salesforce.com] Oracle Real-Time Decisions Empowers Business Users
ll grant that SaaS makes it easier to add new components on top of a standard platform such as Salesforce.com ’s Force.com. One of the few dependable rules in the software industry is that Suites Win. When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 2, 2011
[Salesforce.com] Oracle Integrates On Demand Marketing with On Demand CRM
It will be interesting to see whether Oracle’s integrated marketing-plus-sales product leads its not-so-friendly competitors at Salesforce.com to respond with an integrated solution of their own. Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? wonder if they had cake?
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 3, 2012
[Salesforce.com] Australia is Experiencing a Marketing Boom [CHART]
You can see it everywhere from the launch of Salesforce.com’s Marketing Cloud to the incredible success of Eloqua Experience 2012. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers. At Eloqua we have seen this in the form of increased customers as well as partner growth.
LOOPFUSE | THURSDAY, MARCH 28, 2013
[Salesforce.com] Building the business case for marketing automation
To add LoopFuse to Salesforce.com, click here. Marketing budgets are limited and always smaller than we’d like them to be in a perfect world. As a result, marketers have to make hard decisions about what to invest in and how much to invest along with an understanding of the expected return on that investment. So there you have it.
FATHOM | TUESDAY, NOVEMBER 26, 2013
[Salesforce.com] 10 ‘Tweetable’ Quotes from Dreamforce ‘13
Marc Benioff, Salesforce.com CEO. Rob Huddleston, Salesforce.com Senior VP of ISVs and Channels. Marc Benioff, Salesforce.com CEO. 'If you’re missing Dreamforce already, it’s not too early to reminisce on last week’s festivities. Tweet this! Dan Beck, Workday Vice President. Tweet this! Meg Whitman, HP CEO.
PAUL GILLIN | TUESDAY, FEBRUARY 22, 2011
[Salesforce.com] Organizing the Chaos of Social CRM
Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.
MARKETING GENIUS BLOG | FRIDAY, MAY 27, 2011
[Salesforce.com] What B2B Marketers Can Learn from Lady Gaga (really)
Take salesforce.com for example. Lots of talk these days about the importance of storytelling in marketing. For me, the best storytelling is engaging a large audience with a story that’s both very personal and yet bigger than you. recent, standout marketing story for me is Lady Gaga. How is this relevant to B2B marketers? Tweet This!
VIEWPOINT | MONDAY, JULY 11, 2011
[Salesforce.com] Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Sales and marketing activity.
TOMORROW PEOPLE | FRIDAY, APRIL 12, 2013
[Salesforce.com] Social Media Marketing Tools For B2B Marketers
Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing. Real Analytics.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 2, 2011
[Salesforce.com] The Marketing Technologist: Time has Come!
know for my own team we are building things we never did before like: iPhone aps, iPad aps, Android aps, as well as implementing various SaaS applications like Salesforce.com and WebTrends, and marketing automation applications like Aprimo but what is odd is that we have never had to talk with the CIO. No related posts.
LOOPFUSE | FRIDAY, APRIL 20, 2012
[Salesforce.com] A simple lead nurturing example for every business
To add LoopFuse to Salesforce.com, click here. Looking for lead nurturing examples? Look no further! One of the most beneficial things you can add to your sales process is an email lead nurturing campaign to engage with prospects through the middle of the funnel. Let’s look at each of the above steps separately: 1.
ONPATH | MONDAY, NOVEMBER 7, 2011
[Salesforce.com] (Free Webinar) How to be a Marketing Superhero 2
You’ll learn: • How to identify HOT opportunities in Salesforce.com and Google Analytics. OnPath has a NATO secure 9001 call center facility and is a certified consulting partner for HubSpot, Marketo and Salesforce.com in Ottawa , Toronto and Montreal Overview : Calendar year-end is fast approaching.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 26, 2014
[Salesforce.com] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
Plus, there just aren’t that many enterprise software companies who still need what Silverpop is offering: Oracle and Salesforce.com have already made their purchases, Adobe is part of the way there with Neolane, and SAS and Teradata have their own tools and are probably less interested in B2B because most buyers are small or mid-size firms.
LOOPFUSE | MONDAY, SEPTEMBER 17, 2012
[Salesforce.com] Secrets to Successful Marketing Automation [report]
To add LoopFuse to Salesforce.com, click here. The smart folks over at Heinz Marketing have released a new report on the “ Secrets to Successful Marketing Automation.” ” This is required reading if you are considering marketing automation or have implemented a system and are looking to get more out of it.
PWB MARKETING BLOG | MONDAY, OCTOBER 10, 2011
[Salesforce.com] Six FREE Tools To Measure Social Media for Business
Radian6 (paid) – acquired by the popular CRM company Salesforce.com earlier this year for $326 million. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem. It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere.
LOOPFUSE | FRIDAY, APRIL 26, 2013
[Salesforce.com] Nearstream Social Campaigns Added to LoopFuse
To add LoopFuse to Salesforce.com, click here. 'We are continuing to integrate LoopFuse and Nearstream further and added a new selection from the “Campaign” menu in LoopFuse to make accessing Nearstream social campaigns that much easier! We’d love to hear it! We would love you to try out LoopFuse here.
LOOPFUSE | FRIDAY, SEPTEMBER 7, 2012
[Salesforce.com] The Marketing Technology Landscape [New Infographic]
To add LoopFuse to Salesforce.com, click here. We highlighted an awesome (and detailed) marketing technology landscape infographic by Scott Brinker who writes the Chief Marketing Technologist blog back in February. Can you spot LoopFuse? We’re nicely included in the “Marketing Automation” section in the middle left.
LOOPFUSE | WEDNESDAY, JUNE 6, 2012
[Salesforce.com] [Webinar] Leveraging Connection Intelligence with IntroRocket
IntroRocket is embedded inside Salesforce.com and there is a free portal for non-sales users. We love products that help sales and marketing professional do amazing, innovative things and are planning a discussion with IntroRocket CEO Michael Leeds on Thursday, June 14 at 1pm ET/10am PT to do just that. About IntroRocket.
LOOPFUSE | WEDNESDAY, APRIL 25, 2012
[Salesforce.com] A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program [How To]
You can use Conditional Nodes to check a wide array of states within LoopFuse and Salesforce.com. To add LoopFuse to Salesforce.com, click here. Getting in to the details, however, can be where people get lost in the weeds. Maybe you’re not sure how to segment your list more effectively. Know where you want prospects to end up.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 11, 2011
[Salesforce.com] 14 Sanity Saving Apps For Business Travelers
Lastly, the Chatter mobile app from Salesforce.com helps me keep on top of what’s happening with my Eloqua colleagues around the globe. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city.
LOOPFUSE | WEDNESDAY, OCTOBER 2, 2013
[Salesforce.com] Don't ignore the long tail of your email campaigns
To add LoopFuse to Salesforce.com, click here. 'Most email campaigns are one-offs intended to push information, announce a promotion, or otherwise bring attention to something immediately. But what about all that activity that occurs after the first day? Clicks on the links that register days, weeks, or even months later?
LOOPFUSE | MONDAY, AUGUST 12, 2013
[Salesforce.com] Please don't call it an email blast
To add LoopFuse to Salesforce.com, click here. 'The phrase “email blast” has made its way into the everyday language of marketers…and that is not necessarily a good thing. Email marketing started around this concept based on what had been done in the world of direct mail – bulk mail. Thanks Mitch!
THE FORWARD OBSERVER | MONDAY, NOVEMBER 26, 2012
[Salesforce.com] How B2B Companies Can Know If Their Trade Show Marketing Works
An example of a CRM product is Salesforce.com. Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. You can determine if a trade show is worth the investment.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 31, 2011
[Salesforce.com] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features salesforce.com will unveil throughout the week. Salesforce.com also added the ability to instantly approve various functions, making Chatter into a workforce flow tool.
FEARLESS COMPETITOR | THURSDAY, APRIL 8, 2010
[Salesforce.com] The results of “best marketing company” are in
Salesforce.com had 2 votes. ???The results are in. Out of 480 votes in total. HubSpo t was the winner, with 172 votes. Marketo with 97 votes. Genius.co m with 83 votes. Eloqua had 53 votes. Market2Lead had 53 votes. Pardot had 5 votes. Bizzagent had 1 vote. Neolane had 1 vote. We readily acknowledge that this was not a scientific survey.
LOOPFUSE | THURSDAY, JANUARY 17, 2013
[Salesforce.com] Marketing Technologies Continue to Advance But the Marketing Playbook Remains the Same
To add LoopFuse to Salesforce.com, click here. Marketing is changing both in terms of the technologies available to reach a target audience as well as the expectations that audience has on how they are marketed and sold to. That said, there are some things that have remained the same from the beginning of commerce. Can people reach it?
VIEWPOINT | TUESDAY, APRIL 2, 2013
[Salesforce.com] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
Everyone at a company has a role to play in a brand's social media marketing efforts, since you never know whose network will turn out to have a profitable contact in it, executives from Salesforce.com, Cisco Systems and Xerox said at South by Southwest Interactive. The B2B Marketing Advantage of LinkedIn.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 23, 2012
[Salesforce.com] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created. Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more. This is 5% of industry installations and 25% of industry revenue.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 30, 2012
[Salesforce.com] Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans
But why did this event, which was once known as user conference for salesforce.com customers, turn into a premier event for the industry? First, because I cover the space, and salesforce.com is one of the key players, so I need to be there. Was it the sessions? The quality of the speakers? The parties and the music? The networking?
LOOPFUSE | WEDNESDAY, APRIL 4, 2012
[Salesforce.com] Plugging in with LoopFuse
To add LoopFuse to Salesforce.com, click here. Hey LoopFuse fans! Just a reminder here, from the Support team, on how extensible OneView can be. LoopFuse has integration solutions for the following popular platforms and products. We also have a plugin that allows you to integrate your Wordpress site, Contact Form 7, and LoopFuse together.
VIEWPOINT | TUESDAY, DECEMBER 17, 2013
[Salesforce.com] B2B Prospecting Data Just Keeps Getting Better
Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC). Stevens.
LOOPFUSE | THURSDAY, NOVEMBER 3, 2011
[Salesforce.com] 3 Tips for Content Marketing Success
To add LoopFuse to Salesforce.com, click here. Now more than ever content plays a dominant role in your marketing plan. They key is not the quantity of content you produce but the quality and value to your target audience. No, I don’t mean hire a copywriter to churn out 500 word blog posts on search term optimized topics. Share it.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 29, 2009
[Salesforce.com] LoopFuse Offers No-Frills Demand Generation
Because its sales process depends heavily on free trials, the company has developed a self-service wizard that guides users through the process of connecting to Salesforce.com , including an automated check for whether LoopFuse has been granted access permissions in the client’s Salesforce.com installation.
MARKETING FINGER | THURSDAY, FEBRUARY 2, 2012
[Salesforce.com] How to Turn Followers and Fans into Leads (and when not to)
Do you enter your followers and fans into Salesforce.com (or other CRM)? One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. So how do you best turn fans into leads? Should they be considered in the same sentence?
MARKETING GENIUS BLOG | MONDAY, DECEMBER 17, 2012
[Salesforce.com] World’s Greatest #SocialCRM @Lead_Rocket Goes Public #Beta
used Salesforce.com & LinkedIn a bunch. We plan to release more cool features every week or two – some of which include: merge contacts , Salesforce.com integration , Facebook/LinkedIn Pages support , google+ support , deals , contact history , and more. Engagement is what LeadRocket is all about. How could this be?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 8, 2013
[Salesforce.com] Gainsight Gives Customer Success Managers a Database of Their Own
The information is presented through Gainsight’s own interface, which runs on Salesforce.com ’s Force.com platform, making it easy to integrate with Salesforce itself. Sadly, they were unfamiliar with the concept of a Customer Data Platform as I’ve been developing it over the past few months and didn’t realize that they fit the definition.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 4, 2012
[Salesforce.com] CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash
Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments. The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. This is why Callidus is a good buyer.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 18, 2010
[Salesforce.com] LeadForce1 Adds Mind Reading to Marketing Automation
The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com. Summary: LeadForce1 infers Web visitors' intent and sales stage from the contents they read. Such is my take on LeadForce1.
THE POINT | FRIDAY, JUNE 13, 2014
[Salesforce.com] 5 Common Content Syndication Mistakes
If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. 'Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Excessive Use of Filters.
ONPATH | TUESDAY, DECEMBER 10, 2013
[Salesforce.com] OnPath Featured on CBC News Ottawa
OnPath has a NATO secure 9001 certified 150 seat call centre telemarketing facility and is a certified consulting partner for Salesforce.com. 'Ottawa company, OnPath Business Solutions, is hiring dozens of call centre workers as clients look to bring customer communications back to North America. pply for jobs at [link].
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 15, 2009
[Salesforce.com] 10 BtoB Marketers Predictions for 2010
Businesses will demand Intelligence not Social Media - Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed - we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Enjoy! Its time next year to embrace it!
ONPATH | THURSDAY, FEBRUARY 3, 2011
[Salesforce.com] CRM and the Marketing Database: Data hygiene and more
Scott Holden, Senior Director, Product Marketing, Salesforce.com. By David Kirkpatrick , Reporter at MarketingSherpa. We spoke with three industry thought leaders and database marketing vendors about how to manage that valuable yet unwieldy asset -- data -- and what topics they thought B2B marketers should be paying attention to in 2011.
LOOPFUSE | THURSDAY, JANUARY 3, 2013
[Salesforce.com] A New Year's Resolution Worth Keeping - View Marketing Success Through the Sales Pipeline
To add LoopFuse to Salesforce.com, click here. There are many different dimensions to the marketing discipline and no shortage of pundits who expound on the merits and complexities of brand, position, etc. but in reality, the only thing that matters about your marketing efforts are their impact on customer acquisition.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 10, 2014
[Salesforce.com] Marketo Conference: Small Changes, Big Picture
More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360. My main reaction was, what’s new? Let me be clear. Fair enough.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 6, 2013
[Salesforce.com] How RightWave Solves the Marketing Automation Skill Shortage
Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave. 'One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. ll be watching with great interest.
B2BMARKETINGSMARTS | MONDAY, APRIL 18, 2011
[Salesforce.com] Tips for winning the B2B company or product “name game.”
Salesforce.com , for example, suggests a lot about the B2B company before you see their website. Welcome my guest Steven Moody, who has some excellent advice to share on company and product naming. noticed five different ways to go about it: Name + type of business (“Smith’s Accounting ). Unused brand (“Salesforce ).
MARKETING GENIUS BLOG | WEDNESDAY, OCTOBER 3, 2012
[Salesforce.com] Going Guerrilla – our week at Dreamforce 2012:
As most of you know, last week salesforce.com held their 10th annual Dreamforce conference located in spectacular San Francisco, California. Wow what a week that was! More than 70,000 people attended this premier Cloud based conference across 4 days with hundreds of breakout sessions and exhibitors.
MARKETING EDGE | TUESDAY, JUNE 24, 2008
[Salesforce.com] George Carlin, Marketing, and Social Media
Salesforce.com CEO Marc Benioff wrote a book on this issue. Marketing is at a cross roads and I believe social media will force a major crash of competing values. The crossroad is a dilemma presented by a society based, for the most part, on consumption, a global economy accessible to all, and the wonderful raw rules of capitalism.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 27, 2013
[Salesforce.com] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. 'Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 27, 2012
[Salesforce.com] Dell To Resell Pardot Marketing Automation
Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 19, 2012
[Salesforce.com] 5 Media Lessons Every Marketer Should Learn
Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis , and featuring heavy hitters from Salesforce.com, Newsweek , comScore, and Questus. by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Measure What Matters.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 22, 2014
[Salesforce.com] Next-Generation Marketing Automation Systems Target Small Business
nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014. 'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Among U.S-based
LOOPFUSE | FRIDAY, JUNE 15, 2012
[Salesforce.com] Gartner Group Releases CRM Lead Management Magic Quadrant
To add LoopFuse to Salesforce.com, click here. IT industry research firm Gartner Group and analyst Chris Fletcher released their CRM Lead Management Magic Quadrant report in the last week or so. In the last several months, we had the opportunity to brief Chris about LoopFuse, where we saw the market headed, and how we are positioned in it.
LOOPFUSE | MONDAY, APRIL 9, 2012
[Salesforce.com] So, what is Revenue Performance Management (and should you care)?
To add LoopFuse to Salesforce.com, click here. There is starting to be a lot of effort to promote the concept and category of Revenue Performance Management as the next iteration of marketing automation. ” Blech…talk about heartache). Measure this as a percentage and track it religiously. Should you buy more on-line ads?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 10, 2013
[Salesforce.com] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.
LOOPFUSE | FRIDAY, AUGUST 9, 2013
[Salesforce.com] Marketing Automation Adopted by Only 1% of Businesses
To add LoopFuse to Salesforce.com, click here. 'Really? Just 1% you say? How can that be with so much buzz about marketing automation and its benefits? Well, here’s the quick math based on some statistics from the US Census Bureau and analyst David Raab in his recent report on the industry. Interesting times ahead!
IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 28, 2012
[Salesforce.com] Graphic: The 3 Biggest Marketing Trends of 2012
Salesforce.com unveiled its Social Marketing Cloud , combining its purchases of Radian6 and Buddy Media. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood. – graphic.
LOOPFUSE | MONDAY, JUNE 24, 2013
[Salesforce.com] Eight ways to double lead volume from your blog
To add LoopFuse to Salesforce.com, click here. 'This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. Sometimes the simple, tactical solutions work best. Integrate offers as text links right into the copy. Add offers to the sidebar. This should be table stakes. Add italicized offers at the bottom.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 14, 2012
[Salesforce.com] How Social Collaboration Can Change the 80/20 Rule [CHART]
Here at Eloqua, we intuitively believe that, and we are using Salesforce.com Chatter as our internal collaboration tool. recently watched a TED talk by Clay Shirky on the role of social collaboration tools in business that made the statement: if your system is designed to give up on 20% of the value, you should redesign the system.
CEEKUE | SATURDAY, MAY 29, 2010
[Salesforce.com] Living in a cloud – the end of software
Already more than 10 years ago Marc Benioff founded his company Salesforce.com. That was the start of a completely new development in ict called ‘cloud computing’ Cloud computing means your data and software programs are no longer on your PC but somewhere on a remote server.
LEADSLOTH | TUESDAY, NOVEMBER 16, 2010
[Salesforce.com] Drip Campaigns: Tips From Marketing Automation Monday
Another company was saving those replies straight into Salesforce.com. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Database Segmentation. Segmentation came up several times.
LOOPFUSE | FRIDAY, AUGUST 10, 2012
[Salesforce.com] LoopFuse August release (v3.4) now live!
Upgraded Salesforce.com Connection : improved event logging and upgraded to latest API. Our August release is now live and we wanted to share the details with everyone: New Tracking Beacon : faster page load times, better performance, & improved tracking. This is a recommended upgrade to all existing accounts. Get your new beacon.
LOOPFUSE | TUESDAY, MARCH 13, 2012
[Salesforce.com] 3 Tips On Getting Started with Lead Nurturing Emails
To add LoopFuse to Salesforce.com, click here. One of the places you will see the biggest impact from stepping up to a marketing automation approach is putting together a thoughtful and buyer-centric email lead nurturing program. That is doing lead nurturing wrong. It’s not about you. One size does not fit all.
MI6 MARKETING AGENCY | MONDAY, APRIL 18, 2011
[Salesforce.com] Mi6 Quick Tip #5
We’ve been using Nimble for the last six months or so (Sidebar: I’ve used Salesforce.com, Google Contacts and Gist over the last year too). Bringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? How can you ensure you don’t miss that important message from them?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 1, 2009
[Salesforce.com] Net-Results Simplifies Demand Generation for Small Business
Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. They can also take actions including sending the lead to Salesforce.com and issuing an alert.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 13, 2011
[Salesforce.com] Pardot Stays Focused on Small and Mid-Size Clients
Pardot also has connectors for SugarCRM , NetSuite , and Microsoft CRM as well as Salesforce.com – not unique, but a broader range than most. I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer. For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo.
DIGITAL B2B MARKETING | TUESDAY, APRIL 2, 2013
[Salesforce.com] B2B Marketing’s Measurement Problem
In most B2B organizations, Salesforce.com or a similar solution is the system of record. No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input.
LOOPFUSE | MONDAY, MARCH 4, 2013
[Salesforce.com] What's Your Lead Velocity Rate (LVR)?
To add LoopFuse to Salesforce.com, click here. If you run a recurring revenue business (SaaS, etc.) then this article by Jason Lemkin is well worth reading. He points out that the best leading indicator of sales pipeline performance is your Qualified Lead Velocity Rate (LVR) which measures your growth in qualified leads month over month.
LOOPFUSE | FRIDAY, SEPTEMBER 3, 2010
[Salesforce.com] How you can make life easier for your sales team « Loopfuse.
At Loopfuse, I funnel my leads directly to the salesperson’s queue based on geography within Salesforce.com. Until next time… Tags: Salesforce.com Integration This entry was posted on Friday, September 3rd, 2010 at 7:40 am and is filed under CRM Integration , OneView , Sales , Salesforce.com. Pinging is currently not allowed.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 5, 2011
[Salesforce.com] Whatsnexx Manages Customer States, Not Campaigns
The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. This is especially true as marketers add data sources that are not built into standard marketing automation products, which are often limited to Salesforce.com and perhaps a tagged Web site. Whether it’s radically simpler is another question.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 10, 2013
[Salesforce.com] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. 'I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, MARCH 25, 2012
[Salesforce.com] Kwanzoo Builds Content for Cross-Channel Marketing
Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. But the company reached out to me recently and provided a clearer explanation. Here’s the story. True enough.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 25, 2014
[Salesforce.com] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
Back to that question of who will buy Bizo’s data business: I wouldn’t be at all surprised to see Salesforce.com take it over, since it would supplement their existing Data.com business and give an advertising-oriented data management platform to balance against Oracle/BlueKai. The Bizo purchase, priced at $175 million , makes perfect sense.
LOOPFUSE | MONDAY, APRIL 22, 2013
[Salesforce.com] 3 Keys to Successful Social Selling
To add LoopFuse to Salesforce.com, click here. '“Social selling” is getting quite a bit of coverage and discussion these days and I suppose this blog post is evidence of that. So how do you implement a successful social selling program? Start with these three guidelines and you’ll be off to a great start.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 17, 2011
[Salesforce.com] Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?
Other entry points: accounting software like Intuit Quickbooks, email clients like Microsoft Outlook, personal productivity suites like Microsoft Office, Web hosting companies like GoDaddy , and of course CRM like Salesforce.com.) And Constant Contact is just one of many small business email providers.
LOOPFUSE | FRIDAY, MARCH 26, 2010
[Salesforce.com] Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie.
This is also called SaaS (software as a service), which is a term originally made popular by vendors such as SalesForce.com. In a nutshell, this means it is software hosted by a vendor on the internet that can be run using a web browser without having to install any software, so is ready for use immediately. to be exact). no downtime).
LOOPFUSE | WEDNESDAY, AUGUST 7, 2013
[Salesforce.com] A Marketing Plan for Any Business
To add LoopFuse to Salesforce.com, click here. 'In order to know where you’re going you need to have a good map (or good map app these days). The same holds true for your marketing strategy. This means explicitly stating objectives, metrics, and milestones for your marketing plan and detailing your marketing process. Marketing Budget.
LOOPFUSE | MONDAY, AUGUST 5, 2013
[Salesforce.com] 3 Ways to Kickstart Your Marketing Funnel
To add LoopFuse to Salesforce.com, click here. 'Marketing is often more art than science so rarely can you just do one thing to start attracting prospects, building brand awareness, or generating word of mouth buzz about your company or product. Identify and engage the influencers in your market. just blindly bidding on keywords).
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 4, 2010
[Salesforce.com] Genoo and Act-On Software Add Social Marketing Features
It has made several important enhancements since my review in March 2009 , notably multi-step campaign sequences and bi-directional integration with Salesforce.com. Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. got details from two of them last week.
MARKETING GENIUS BLOG | THURSDAY, APRIL 15, 2010
[Salesforce.com] Is Email the Workhorse of Demand Gen?
And with new tools like dialers for Salesforce.com, or dialing services like ConnectAndSell, getting hold of people on the phone is now easier than ever. Demand Generation is all about generating interest in your products, assuming you can get hold of potential clients. So is the phone still the most effective today? Email Pros. Email Cons.