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  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 17, 2009
    [Salesforce.com] Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special
    week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems. How many business cards do you have laying around in one of the current states? 1. On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Salesforce.com] Gainsight Gives Customer Success Managers a Database of Their Own
    The information is presented through Gainsight’s own interface, which runs on Salesforce.com ’s Force.com platform, making it easy to integrate with Salesforce itself. Sadly, they were unfamiliar with the concept of a Customer Data Platform as I’ve been developing it over the past few months and didn’t realize that they fit the definition.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Salesforce.com] Six FREE Tools To Measure Social Media for Business
    Radian6  (paid) – acquired by the popular CRM company Salesforce.com earlier this year for $326 million. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem. It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Salesforce.com] Radius Provides High Quality Data on Small Businesses
    In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. This latest vision was appealing enough to attract $54.7 businesses and their attributes. net new prospects”).
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 1, 2014
    [Salesforce.com] Syndication is a key business strategy for Marketing Made Simple TV
    This is why we publish the show (after a 14 day waiting period) to sites such as Social Media Today, Business2Community, CustomerThink, CMO.com, Fearless Competitor and Salesforce.com. We’ve had many truly awesome guests on Marketing Made Simple TV. You can see them all here: The show guest list on Marketing Made Simple TV. Tweet this!
  • MI6 MARKETING AGENCY  |  MONDAY, APRIL 18, 2011
    [Salesforce.com] Mi6 Quick Tip #5
    We’ve been using Nimble for the last six months or so (Sidebar: I’ve used Salesforce.com, Google Contacts and Gist over the last year too). Bringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? How can you ensure you don’t miss that important message from them?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Salesforce.com] Top 50 B2B Marketing Influencers On Twitter
    Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.). Cambridege, MA – [link].
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 6, 2010
    [Salesforce.com] First Pictures From Dreamforce
    Salesforce, salesforce.com, salesview. Salesforce salesforce.com salesviewThe time for Dreamforce has finally arrived. It was exciting to see all of the Tweets and Facebook updates from people as the arrived. Within hours great pictures started getting posted online for Dreamforce. Here are some of my favorites.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Salesforce.com] Why Does Marketing Technology Matter To Business Evolution?
    We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. Bring on the platform age. Brinker:  There’s tremendous change happening in the B2B marketing technology landscape. One of the most fascinating dynamics is a dual narrative of consolidation and diversification.
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Salesforce.com] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    While it’s a step in the right direction, “it doesn’t then connect the dots back into Marketo or Salesforce.com for that true 360-[degree] view of the customer.”. B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. What did they do when they visited the website?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 7, 2010
    [Salesforce.com] Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year
    Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees.  It just ended minutes ago, and it was #awesome. 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, OCTOBER 5, 2014
    [Salesforce.com] Join Me at Dreamforce 2014
    Put on by SalesForce.com , it is THE EVENT for people in the sales space. I''m speaking on Wednesday morning. If you''re planning on being at Dreamforce this year, I''ll be speaking there. This event is huge. Last year 130,000+ people came from around the world. Here are the details: #1 Competitive Edge in Today''s Sales World.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Salesforce.com] Dreamforce Cheatsheet for Sales Pros
    Aaron Ross, a former Sales Director at salesforce.com, helps companies speed up revenue growth and get off the revenue rollercoaster. General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Mon 6:00 PM. Moscone North ( map ).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 10, 2012
    [Salesforce.com] SetLogik Offers B2B Marketers a Real Marketing Database
    originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.
  • ANNUITAS  |  TUESDAY, MARCH 18, 2014
    [Salesforce.com] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    One of the more ridiculous trends I have seen develop over the past few years is the “ justify my trip ” letter to technology user conferences.  If you are using Salesforce.com, for example, and you have doubts about sending you administrators to Dreamforce there is a serious problem. Guess what, marketers? Step One: People.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Salesforce.com] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 21, 2013
    [Salesforce.com] PowerViews with Bob Perkins: Inside Sales is Here to Stay
    Bob cites Salesforce.com’s team as an example of a home-based team that schedules two to three major customer trips each year, ensuring a mix of rapid response and personal relationship development. My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. mail communication. isp.org. Stay Tune
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Salesforce.com] What Is CRM? [FAQs]
    Salesforce.com was the first company to deliver CRM software using the cloud-based, AKA “software as a service” (SaaS), model. We talk a lot about using your blog to answer questions your customers have. Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around. Crazy Red Monkey? Champion Runner Man? Well, no.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Salesforce.com] Happy St. Patrick’s Day from Find New Customers!
    But an awesome blog at Salesforce.com came from that The Importance of Attitude  and it has been shared on Twitter over 100 times, so please check it out. Please note that Amanda Nelson who used to be at Salesforce.com is now at RingLead.com and my guest post on marketing will publish on March 23rd there. Despite our slow connection.)
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 4, 2012
    [Salesforce.com] Sales Growth: 5 Proven Strategies
    The forward was written by Marc Benioff, CEO of SalesForce.com.  Sales Growth. Five Proven Strategies from the Worlds Sales Leaders. Over the Labor Day weekend I picked up a book with the above title, written by Thomas Baumgartner, published by John Wiley & Sons. Five Strategies for Sales Growth. Find Growth Before Your Competitors Do.
  • VIEWPOINT  |  FRIDAY, MAY 13, 2016
    [Salesforce.com] What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
    couple of years ago I wrote a blog for Salesforce.com about lead definition. How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Define what a lead is.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Salesforce.com] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    beleaguered salesperson recently reached out to me and said “ I’ve called EVERYONE in our Salesforce.com database and I have zero prospects! 10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. That’s the theme of this post.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Salesforce.com] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 18, 2012
    [Salesforce.com] 13 Events You Should Attend In 2013
    The Holy Grail in cloud computing events, Dreamforce is where salesforce.com Founder & CEO Marc Benioff unveils the latest in greatest in the world of salesforce. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. New Media Expo (NMX AKA BlogWorld). Las Vegas, NV. Email Evolution Conference. Miami Beach, FL.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 30, 2014
    [Salesforce.com] Find New Customers ends 2014, ready to crank up 2015
    To learn about how I became a medical miracle, read “ The Importance of Attitude ” from the Salesforce.com blog. As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Offering lots of value potential. Sorry, Best Buy.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2011
    [Salesforce.com] Influitive Helps Marketers Build an Army of Advocates
    managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 29, 2013
    [Salesforce.com] The 3 Key Components to Customer Success for Inside Sales
    think of support at Salesforce.com when I think of being reliable. Recently, it seems that everywhere I look I come across more and more instances of customer service, and it makes me realize how crucial customer experience is when it comes to retaining business. The same theory goes for experiences with customers. Be Reliable. Be Proactive.
  • NUSPARK  |  SATURDAY, MAY 28, 2011
    [Salesforce.com] An Email to Bob in Sales: Thanks for aligning with us in Marketing
    You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing.  How are you?  I haven’t seen you much around the office lately; I know we’re both crazy busy people. Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Salesforce.com] MarTech Conference: Some Random Impressions and Interesting New Vendors
    I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 28, 2015
    [Salesforce.com] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up. Remember when I asked two weeks ago whether predictive models are becoming a commodity ? Can free toasters* and a loyalty card be far behind? How high?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Salesforce.com] Customer Data Platforms Revisited: The Future of Marketing Data
    Indeed, the big marketing clouds from Oracle, Salesforce.com, IBM, Adobe, and others all include extensive Delivery layer functions. Systems were included only if their data (or derived data such as model scores) was available to other systems for campaigns and messaging. But things aren’t quite so simple. In fact, most do not.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Salesforce.com] 10 Excel Tricks Every Marketer Should Know
    Google, Hubspot, Salesforce.com). Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. Watch the video.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Salesforce.com] 9 Email Marketing Best Practices to Generate More Leads
    I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses like yours. This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. Email Marketing Best Practices for Lead Gen. 1.
  • SAZBEAN  |  THURSDAY, MAY 17, 2012
    [Salesforce.com] Is Eliminating the Bargaining Power of Customers More Important Than Working On the Customer Experience?
    Given that Apple, Amazon, Zappos, USAA, SouthWest Airlines, Zanes Cycles, Richer Sounds, Salesforce.com, O2, American Express. Good enough was good enough, even great, for many in the computer industry.  Only insanely great was good enough for Steve Jobs.  Why is it an issue? Because of ‘Other Priorities’.  What can these other priorities be?
  • SAZBEAN  |  FRIDAY, FEBRUARY 17, 2012
    [Salesforce.com] 4 Characteristics of a Winning Social Enterprise Strategy
    However, in the past few years, Marc Benioff, CEO of Salesforce.com, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world. What is the social enterprise? The value of the social enterprise is simple. The social enterprise is a strategy, not simply a single system or idea.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 30, 2012
    [Salesforce.com] Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans
    But why did this event, which was once known as user conference for salesforce.com customers, turn into a premier event for the industry? First, because I cover the space, and salesforce.com is one of the key players, so I need to be there. Was it the sessions? The quality of the speakers? The parties and the music? The networking?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Salesforce.com] 8 Big Ideas to Drive B2B Buzz
    Salesforce.com shocked the B2B world by bookending the Superbowl halftime show with television ads , an unconventional move for an enterprise SaaS company. A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed.  B2B is a unique beast. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 10, 2015
    [Salesforce.com] How to Achieve Clean Data in B2B Marketing
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. years. They get promoted, or terminated, or they simply get a better offer elsewhere.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 18, 2011
    [Salesforce.com] B2B and B2C Marketing Automation: Understanding the Differences
    By very sharp contrast, B2B marketers rely primarily on their CRM system (that is, Salesforce.com or a competitor) as the primary data source, and complement that with information captured directly by the marketing automation systems’ own landing pages and Web tracking tags. Like any traveler, I’ve returned home with some new perspectives.
  • MARKETING ACTION  |  FRIDAY, MAY 17, 2013
    [Salesforce.com] Marketo IPO Underscores Growing Value of Marketing In The Enterprise
    Today the CRM industry is over $18B in size and includes three companies with over $1B in CRM revenue (Oracle, Salesforce.com and SAP) and 19 companies with over $100M in annual revenue. We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Remember ACT!,
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Salesforce.com] 47 Essential Social Media Tools for Content Marketers
    Now a Salesforce.com company. It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Which ones am I missing that you cannot live without? disclaimer: many of the tools below are CMI partner tools]. The Basics. Yahoo!
  • FATHOM  |  WEDNESDAY, DECEMBER 4, 2013
    [Salesforce.com] Dreamforce Recap 2013: 7 Key Call Metrics that Will Accelerate Sales Revenue
    However, this session took call tracking a level deeper – exploring the opportunity to tie both inbound and outbound calls into Salesforce.com directly using RingDNA. Howard Brown, CEO of RingDNA , kicked off Dreamforce with a session on 7 Key Call Metrics that Will Accelerate Sales Revenue. Harvard Business Review ).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 23, 2010
    [Salesforce.com] Do Small Businesses Need Marketing Automation?
    In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Salesforce.com] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
    It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? All the information I needed was already within Salesforce.com. Why are you calling? But do you have something relevant to say if you catch your prospect live? Be prepared.
  • SMASHMOUTH MARKETING  |  THURSDAY, JUNE 17, 2010
    [Salesforce.com] ActiveConversion Product Review: Demand Gen Intelligence
    They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. This can also include lead score.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Salesforce.com] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Robert and I predict it will make several more acquisitions in 2016 (possibly SalesForce.com?) to further strengthen its marketing tool set and to drive growth. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Could this be part of a marketing technology play? This week’s show.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 13, 2012
    [Salesforce.com] Sales Checklist: How Do You Prepare Your Day for Success?
    Look at my home page on salesforce.com and prioritize any important follow up tasks or interested pipeline… Check! Summer is upon us and so is the time of the year for weekend getaways. Before work this morning, I was preparing for a weekend getaway of my own to Cape Cod. Blog post… Check
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 8, 2011
    [Salesforce.com] Google+ Pages for B2B Companies
    Salesforce.com. Google+ has released their business pages and now B2B marketers need to understand why they need to join Google’s social network. The biggest reason is search. You may have heard about social search and how your connections influence your search results, well, Google+ does more of that. will update this as it changes.
  • READYPULSE  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] ReadyPulse Named Winner of Red Herring’s Top 100 North America Award
    Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Palo Alto Networks and eBay would change the way we live and work. “In 2016, selecting the top achievers was extremely difficult,” said Alex Vieux, publisher and CEO of Red Herring. SAN CARLOS, Calif.–ReadyPulse,
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 13, 2010
    [Salesforce.com] 5 things you need to know from Dreamforce 2010
    This is going to be a freemium product, as you can upgrade from there to a professional version which will cost you $15 per month, or receive all the professional features for free by adopting salesforce.com as you CRM. 2. And Salesforce.com knows it.”. Salesforce.com Chatter 2 database.com Dreamforce 10 heroku Jigsaw Remedyforce
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 21, 2013
    [Salesforce.com] How to Ensure a Successful Inside Sales ‘Nurturing’ Campaign
    From my experience working within Salesforce.com, we found an efficient way to capture useful information from our nurtured accounts and put it to use for our Inside Sales Reps. Few would argue that many accounts and prospects that need to be nurtured can often be overlooked. These nurtured accounts could very well be your future customers.
  • LEAD LIAISON  |  TUESDAY, JULY 5, 2016
    [Salesforce.com] Marketing Automation Software Provider Increases Opportunities for B2C Companies and Educational Institutions with Enhancements to its App on the Salesforce AppExchange, the World’s Leading Enterprise Marketplace
    Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc. Press Releases Revenue Generation Blog CRM CRM Integration Person Accounts Press Release Salesforce.comLead Liaison announced support for Salesforce Person Accounts as part of its growing offering of integrated sales and marketing solutions.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Salesforce.com] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. wrote about Bislr in November 2013. So what has changed?
  • LEADSLOTH  |  FRIDAY, OCTOBER 16, 2009
    [Salesforce.com] Why Are Marketing Automation Managers So Hard to Find?
    Sales Force Automation software (primarily Salesforce.com). Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. But that’s for web analysts.
  • JUNTA 42  |  SATURDAY, JANUARY 24, 2015
    [Salesforce.com] This Week in Content Marketing: Why is Marketing Still Subservient to Sales?
    How Content Marketing Is Bringing Together Sales and Marketing Teams (10:36): A new post on Salesforce.com’s blog makes a compelling case for sales and marketing teams to learn to work together more closely — a case that Robert and I have been championing for years. This week’s show. Content Marketing in the News. million views.
  • RADIUS  |  MONDAY, JUNE 13, 2016
    [Salesforce.com] LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here
    This customer master will enhance the quality of CRM data and will push more enterprises to potentially leave other SFA solutions like Salesforce.com, Oracle Fusion, and SAP and towards Microsoft Dynamics CRM. Surprisingly, many analysts are calling this a “social” consumer acquisition, rather than an enterprise one.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 15, 2013
    [Salesforce.com] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
    If you’re not on Salesforce.com you may have different nomenclature here, but you get the point – marketers speak to people. by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 5, 2011
    [Salesforce.com] Whatsnexx Manages Customer States, Not Campaigns
    The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. This is especially true as marketers add data sources that are not built into standard marketing automation products, which are often limited to Salesforce.com and perhaps a tagged Web site. Whether it’s radically simpler is another question.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 27, 2012
    [Salesforce.com] The RIGHT Way to Weave Product Mentions Into Your Marketing
    But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. Salesforce.com played some really compelling success stories throughout the keynote presentations, and this was -- in my opinion -- the most memorable content from the conference. Everyone wants to market their product like Apple. Me too.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2015
    [Salesforce.com] Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?
    Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.) Teradata today announced it plans to sell its Marketing Applications business. I’ll drop the usual analyst pose of omniscience to admit I didn’t see this coming. One bit of evidence: the Aprimo brand was dropped in 2013. So what happens now?
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [Salesforce.com] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    With marketing automation software and a CRM (like HubSpot and Salesforce.com ), companies can avoid that. Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it. Pretty strong language, either way you look at it. But there''s more.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Salesforce.com] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Most of the work in any marketing analytics project is integrating data from multiple systems. Here’s a deeper look. It can connect with others through standard APIs.
  • CLOUD POTENTIAL  |  MONDAY, MARCH 28, 2016
    [Salesforce.com] Turning CRM into a revenue generator
    We have used Salesforce.com for years. By Jennifer Smith, Director of Global CRM and Global Digital Marketing, MasterCard. One of the things that fascinates me about CRM is how the data you gather can be used to identify opportunities for commercialization of the data. This is perceived as the Holy Grail. What do we have access to?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 20, 2012
    [Salesforce.com] Demystifying Social Media for B2B, and I mean, B2B!
    And try not to confuse B to B with B to C companies that sell technology, like Kobo, or even Salesforce.com as they both have a huge base of end users/fans. I’m talking hard-core IT. This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. Make it fun.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 21, 2010
    [Salesforce.com] Introduction to the Social Selling University
    insideview Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM Social CRM social selling socialpriseWe’ve had the opportunity to introduce our vision of Social Selling to customers, sales professionals and our visitors at Dreamforce. Sales 2.0 customer 2.0 Enterprise 2.0
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 17, 2010
    [Salesforce.com] Social Espionage and Selling to Customer 2.0 @SXSW 2011
    insideview Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM social selling socialpriseAfter a little wait and some help by people voting up the topic, InsideView was accepted as a speaker at the 2011 SXSW Interactive conference in Austin TX. Conferences Sales 2.0 customer 2.0 Enterprise 2.0
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 16, 2010
    [Salesforce.com] Engaging Your Audience…One Individual At A Time
    Inbound Marketing Sales sales productivity salesforce.com social intelligence social selling twitter Web 2.0Earlier this week, I participated in a very engaging panel at the Digiday: Target conference in Beverly Hills. Prospecting Sales 2.0 Sales Intelligence Social CRM Social Selling B2B b2b sales crm 2.0 customer 2.0 Enterprise 2.0
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 13, 2010
    [Salesforce.com] Find Executives on Twitter
    facebook insideview linkedin Microsoft Dynamics netsuite Sales sales productivity Salesforce salesforce.com Social CRM social intelligence social media social selling twitter Web 2.0One of the more popular features of our application is being able to search of contacts based on social media platforms. Sales 2.0 customer 2.0
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 15, 2010
    [Salesforce.com] There Will Be No Sleeping at Dreamforce
    facebook Inbound Marketing insideview jigsaw linkedin marketing Sales sales productivity Salesforce salesforce.com social selling Besides all of the great keynotes by Marc Benioff, Bill Clinton and the music by Stevie Wonder, people come to Dreamforce to party. Sales Intelligence Social Selling B2B CRM customer 2.0 Dreamforce Enterprise 2.0
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 1, 2010
    [Salesforce.com] 25 Social Selling Articles to Start the Week
    Sales Intelligence Social Media Tips Uncategorized Sales marketing insideview salesforce.com Microsoft Dynamics Enterprise 2.0 What better way to kick off November by having a reading list o the best social selling articles fro the past week. Here are the posts I thought would be the most interesting to you. Web 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Salesforce.com] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Remember how much simpler life was back in 2010? Many of the original scoring vendors specialized in a single application.
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 24, 2011
    [Salesforce.com] Top 5 Lead Source Best Practices
    When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other.  Avoid lead source clutter. Keep the lead source constant. Lead source should never change, even if the lead responds to a new campaign.  Periodically audit the lead source of closed opportunities.
  • SNAPAPP  |  MONDAY, NOVEMBER 2, 2015
    [Salesforce.com] Note From the CEO: Series A Announcement
    If we can make SnapApp an amazing experience for our team and channel that into success for our customers, we can be the next Salesforce.com, the next Oracle, the next Adobe – and that’s our ambition. As CEO, I spend a lot of time thinking about one thing: “How do we make our customers successful?”. We’re all about experiences.). Questions?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Salesforce.com] 5 Marketing Takeaways From Dreamforce 2014
    The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders. Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. We journeyed through the marketing sessions to hear what the trendsetters had to say.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 16, 2011
    [Salesforce.com] Can CRM Add-Ons Replace Marketing Automation?
    Of course, the jackpot here is Salesforce.com. I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. It also provides real-time alerts and landing pages. That question has no simple answer.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Salesforce.com] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 25, 2012
    [Salesforce.com] Kwanzoo Builds Content for Cross-Channel Marketing
    Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. But the company reached out to me recently and provided a clearer explanation. Here’s the story. True enough.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 17, 2011
    [Salesforce.com] Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?
    Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. And Constant Contact is just one of many small business email providers.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Salesforce.com] 14 Things You Probably Don’t Know About Dreamforce
    Tags: B2B Marketing Salesforce.com Tips b2b marketing conference dreamforce.com marketing conference sales conference
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Salesforce.com] 10 Marketing Over Coffee Podcasts You Should Check Out
    He led social at Salesforce.com, co-founded Addvocate and according to John is now doing something stealth at the time of this writing around an electric car. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? The show is hosted by  John J. Seth Godin.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 14, 2013
    [Salesforce.com] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
    Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. But harvesting that data has been frustratingly difficult. More advanced technology does exist.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [Salesforce.com] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. I had a personal demonstration last week (are you impressed?), but there’s an online demo that seems to cover pretty much the whole product. three Web site visits in two days).
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Salesforce.com] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    For example, Salesforce might run an ad that directs to a salesforce.com domain. Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. We will sort through those details and unpack the impact of this product for B2B marketing measurement. What is it good for? Why is it useful? Yes or no.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Salesforce.com] 4 BtoB Marketing Action Items for 2011
    “ Huge believer in lead gen programs. I  developed successful program utilizing integrated Marketo/Salesforce.com platform with telesales support. I was truly amazed how quickly we saw results in terms of building a qualified pipeline. Now that it’s March of 2011, it is time to revisit this important post for the new year.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 18, 2009
    [Salesforce.com] My List of Demand Generation Vendors, and Who They Sell To
    Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. Here it is.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Salesforce.com] B2B Content Marketing: HubSpot May Be the Best in the World
    Hubspot just got a massive investment of funds from the likes of Sequoia, Google and Salesforce.com, among others, with a D round that totaled $32 million. Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. Look out world! Here comes Hubspot! Tons of great free content.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Salesforce.com] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Salesforce.com] Eloqua Goes Titanium
    Dreamforce is also a front row seat from which to view Chairman & CEO Marc Benioff’s vision for the future of the cloud with social, mobile and open. Note to those who attended his keynote last year: where was he hiding that iPad?). Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011.  Share email. Facebook.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Salesforce.com] 5 Essential Books to Understand B2B Sales 2.0
    Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. The key takeaway from Taber’s book is how to leverage the Salesforce.com system. by Katie Byrnes To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Sales 2.0. By Anneke Seley. By Jill Konrath.
  • LEAD LIAISON  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] How to Make Your Mobile Marketing Work Harder
    This article was posted as a Guest Blog Post by Jennifer B as it relates to Salesforce.com. Does your mobile marketing match your consumers’ use of their devices? If you’re like most companies, the answer is “Probably not.”. How you reach them depends in part on the individual setups they have—push notifications, for example.
  • NUSPARK  |  SATURDAY, MAY 28, 2011
    [Salesforce.com] An Email to Bob in Sales: Thanks for aligning with us in Marketing
    You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing.  How are you?  I haven’t seen you much around the office lately; I know we’re both crazy busy people. Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Salesforce.com] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise falls roughly into this second category. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Salesforce.com] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    There is one more category of companies I need to mention: those who are trying to create suites in the Cloud. I am mainly referring to Salesforce.com and NetSuite. Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. The top suites that emerged were Oracle, SAP and IBM – what I call the enterprise suite “troika.”.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 8, 2013
    [Salesforce.com] Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
    So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. We closed out the first week of March on our run to finish the quarter strong. Kyle provides a brief explanation for each and it's a great post to share as we all try to have our teams close out the quarter strong.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 3, 2011
    [Salesforce.com] How To Overcome The 4 Main Challenges In B2B Content Marketing
    Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. How hard can that be, right? Turns out, it is pretty darn hard. Is B2B Marketing Content Being Used?
  • SNAPAPP  |  TUESDAY, JUNE 16, 2015
    [Salesforce.com] How Clean Data Impacts Your Lead Scoring Program
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Amanda Nelson, Director of Marketing at RingLead. years. That translates to about 1.85% monthly change at each company.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 20, 2010
    [Salesforce.com] Fostering Innovation - Eloqua Experience Day Two Keynotes.
    We heard from Kendall Collins, CMO of Salesforce.com and Heidi Melin, SVP/CMO of Polycom , and thought leader and pioneer in business visualization Tom Wujec , Senior Fellow at Autodesk. In the past year, the salesforce.com marketing department took a page from the world of development and reorganized and shifted to Agile Marketing.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Salesforce.com] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
    Whether you use Salesforce.com, Microsoft Dynamics CRM, or some other platform, the following tips will help you form a clean integration that drives revenue. by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The He can be reached at jgray@leadmd.com.
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