MODERN B2B MARKETING | MONDAY, NOVEMBER 8, 2010
[Salesforce.com] 14 Things You Probably Don’t Know About Dreamforce
Tags: B2B Marketing Salesforce.com Tips b2b marketing conference dreamforce.com marketing conference sales conference
THE POINT | THURSDAY, OCTOBER 20, 2011
[Salesforce.com] Radian6 Email Campaign Hits the Mark
There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) B2B Marketing Content marketing Copywriting Creative Demand Generation E-mail email design email marketing Social Media graphic design radian6 salesforce.comWhat I like: 1.
SALES INTELLIGENCE VIEW | THURSDAY, DECEMBER 2, 2010
[Salesforce.com] Dreamforce Week – A List of Great Resources
Sales Data Sales Intelligence sales productivity Salesforce salesforce.com social selling Web 2.0Dreamforce is T-Minus 5 days 00 hours 44 minutes and 40 seconds as I write this post. The InsideView office has all hands on deck getting the last minute details worked out and preparing for the orchestrated chaos that is about to unfold.
ONPATH | THURSDAY, AUGUST 11, 2011
[Salesforce.com] From Egg to Chicken - Marketing Investment Trends 2011
If you’re looking at CRM, email, and business intelligence… could it all be done through customizing Salesforce , or with the help of pre-built apps on the Salesforce.com AppExchange? OnPath offers customization, implimentation and training services to Salesforce.com Ottawa and Salesforce.com Toronto customers.
SALES PROSPECTING PERSPECTIVES | MONDAY, FEBRUARY 3, 2014
[Salesforce.com] How to Organize Your CRM for Inside Sales Success
The most important one could very well be our CRM, which at AG is Salesforce.com. One of my responsibilities is to do the training sessions about Salesforce.com for new hires at AG. I like to think that I have a few key tools in my prospecting toolbox. Spending hours on Salescore.com every day has allowed me to become quite proficient.
MODERN B2B MARKETING | TUESDAY, AUGUST 30, 2011
[Salesforce.com] Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote
B2B Marketing Salesforce.com Dreamforce partners Salesforce ISV Salesforce partners Salesforce.com partnersby Maria Pergolino Salesforce partner keynote kicked off my week with quite a bang. It was a great way to start because the room was beyond packed- full of partners who were happy and excited to be part of the event. EMEA: 700+.
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
[Salesforce.com] Genoo Aims to Shake Up Marketing Automation Market
The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.
WEBBIQUITY | MONDAY, JULY 19, 2010
[Salesforce.com] B2B Marketplaces: A New Breed Takes On an Old Problem
Tags: Random Alibaba Angie's List AppXchange Ariba b2b marketplaces b2b procurement b2b purchasing b2b social media BuyerZone ChoiceVendor Commerce One craigslist eBay Experian FYIndOut.com GetApp.com Google App Marketplace online b2b commerce Resource Nation Salesforce.com TechCrunch TradeKey VerticalNet VertMarkets Yelp
LOOPFUSE | WEDNESDAY, APRIL 25, 2012
[Salesforce.com] Trying to navigate the marketing technology landscape? [infographic]
To add LoopFuse to Salesforce.com, click here. Then you are in luck because the nice folks over at WordStream have produced this clever “map” that helps categorize the types of products that are out there and names leaders in each category. Remember – technology is an enabler. Enjoy!
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 30, 2015
[Salesforce.com] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
Another survey, this one from Salesforce.com , is generally more optimistic, showing 41% of users rating marketing automation as very effective or effective. Source: Salesforce.com, 2015 State of Marketing I must say that I don’t find this topic particularly engaging at the moment. You can buy it here if you’re interested. Only 23.7%
CEEKUE | FRIDAY, JUNE 25, 2010
[Salesforce.com] Trust is everything
Salesforce.com is the now multi-billion cloud computing company started by Marc Benioff in the beginning of 1999. And not only the software that salesforce.com customers are using is running on remote servers, also their CRM data is stored on remote servers. Problems. Because of the enormous growth of the company and [.].
DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 13, 2010
[Salesforce.com] Four Interesting Trends from Dreamforce
Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. As the SaaS conference of the year, it’s a great time to get a pulse on how everyone is thinking about the next few years. With that possibility, revenue analytics jumps to the forefront as an extremely hot area.
SALES INTELLIGENCE VIEW | MONDAY, DECEMBER 13, 2010
[Salesforce.com] Find Executives on Twitter
facebook insideview linkedin Microsoft Dynamics netsuite Sales sales productivity Salesforce salesforce.com Social CRM social intelligence social media social selling twitter Web 2.0One of the more popular features of our application is being able to search of contacts based on social media platforms. Sales 2.0 customer 2.0
CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 24, 2014
[Salesforce.com] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Back in, say, 2008, a product like this would be big news.
LOOPFUSE | MONDAY, SEPTEMBER 19, 2011
[Salesforce.com] Yes, Virginia, marketing automation is good for your company
At Salesforce.com’s recent Dreamforce event, Mike Volpe, CMO of Hubspot, held a session entitled “Death by Marketing Automation and launched his company’s #DeathbyMA program to encourage marketing automation users to upgrade to their inbound marketing solution. The folks at Hubspot are great and super smart.
LOOPFUSE | FRIDAY, AUGUST 10, 2012
[Salesforce.com] Replay of email lead nurturing training session [Video]
To add LoopFuse to Salesforce.com, click here. Click here to start at that point. The key is to start with the process and know the opportune moments to engage with your prospects. Once you have that mapped out, then start with simple lead flow and grow from there. Enjoy! Want to get started with email lead nurturing?
HUBSPOT | THURSDAY, MAY 28, 2015
[Salesforce.com] HubSpot & Salesforce Sign a Partnership Pact Through 2020
I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. There are tens of thousands of Sidekick sales acceleration users who also enjoy Salesforce.com’s CRM product. Ditto there.
MODERN B2B MARKETING | TUESDAY, JANUARY 18, 2011
[Salesforce.com] Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness
B2B Sales Salesforce.com dreamforce sales 2.0 by Katie Byrnes Dreamforce has been over for a few weeks now, and many are trying their best to implement the best practices they learned in the many sessions they attended. To learn more, watch the video below. sales and marketing alignment sales case studies sales effectiveness
SALES INTELLIGENCE VIEW | FRIDAY, DECEMBER 17, 2010
[Salesforce.com] Social Espionage and Selling to Customer 2.0 @SXSW 2011
insideview Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM social selling socialpriseAfter a little wait and some help by people voting up the topic, InsideView was accepted as a speaker at the 2011 SXSW Interactive conference in Austin TX. Conferences Sales 2.0 customer 2.0 Enterprise 2.0
LOOPFUSE | FRIDAY, JUNE 1, 2012
[Salesforce.com] The Path to Landing Page Genius [Video]
To add LoopFuse to Salesforce.com, click here. We had a great time this week with the smart folks at on-line marketing agency Clever Zebo doing a webinar on landing pages including digging into what makes a great one, things to consider, and some great A/B testing examples. The best call to action text for your buttons.
ONPATH | WEDNESDAY, JANUARY 11, 2012
[Salesforce.com] Ottawa Consultant becomes Salesforce MVP
OnPath’s Nebojsa “Nash” Zgonjanin is the only Canadian recipient of the Salesforce.com MVP achievement for Winter ’12. Please join us in congratulating Nash for this exceptional distinction, acknowledging his passion for Salesforce.com and continuing contributions to the community! OTTAWA, ONTARIO.
ONPATH | FRIDAY, APRIL 26, 2013
[Salesforce.com] Nebojsa "Nash" Zgonjanin - Salesforce MVP 2013
Nebojsa "Nash" Zgonjanin, OnPath''s Salesforce CRM Developer, has once again been awarded MVP (Most Valuable Professional) by salesforce.com. MVPs are recognized for their outstanding contribution, expertise and knowledge in the salesforce.com community. Salesforce.com places extraordinary value on their MVP’s.
LOOPFUSE | WEDNESDAY, OCTOBER 26, 2011
[Salesforce.com] You do know what companies are visiting your web site, don't you?
To add LoopFuse to Salesforce.com, click here. This is one of the most basic pieces of information you must have as a B2B marketer and we are frequently surprised by how many companies don’t have this or don’t know they can get it. We promise! We would love you to try out LoopFuse here.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 10, 2012
[Salesforce.com] SetLogik Offers B2B Marketers a Real Marketing Database
originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, OCTOBER 24, 2014
[Salesforce.com] Powerful Sales Brain Trust Speaks on #1 Competitive Edge
Last Wednesday, I spoke at Dreamforce , the big SalesForce.com event that draws 130,000+ people globally. talked about today''s #1 competitive edge. (It''s what my new book, Agile Selling , is all about.) I also lead a panel discussion on this topic, featuring this extraordinary brain trust. Agile Learning
LOOPFUSE | FRIDAY, MAY 17, 2013
[Salesforce.com] New Drupal Plugin release for LoopFuse - now supporting Drupal 7 (D7)
To add LoopFuse to Salesforce.com, click here. We’ve updated the LoopFuse Drupal Plugin to support Drupal 7! Special thanks go out to: Shakeel Tariq at ValorTech for the Initial patch and Derek Gilmore from DMZ Interactive for updates and testing. Check it out! Let us know how things look. link]. Marketing Automation cms d7 drupal
VIEWPOINT | WEDNESDAY, AUGUST 28, 2013
[Salesforce.com] PowerViews with Nick Stein: The Role of Games in the Sales Office
Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Mobile and social technologies have radically changed the way people buy. Stay Tuned.
MODERN B2B MARKETING | TUESDAY, DECEMBER 15, 2009
[Salesforce.com] Online Marketing News in 2009: The Year’s Hottest Events
Salesforce.com announces Chatter, social computing for enterprise companies. Tags: Modern B2B Marketing Bing Facebook Google LinkedIn marketing automation marketing news online marketing news Salesforce.com search marketing news Technorati Twitter Yahoo YouTube Here is our 2009 year in review. December 2009 Online Marketing News.
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 1, 2010
[Salesforce.com] 25 Social Selling Articles to Start the Week
Sales Intelligence Social Media Tips Uncategorized Sales marketing insideview salesforce.com Microsoft Dynamics Enterprise 2.0 What better way to kick off November by having a reading list o the best social selling articles fro the past week. Here are the posts I thought would be the most interesting to you. Web 2.0
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 8, 2011
[Salesforce.com] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
Revenue Performance Management crm Eloqua Facebook IBM Lauren Carlson lead management Lead Nurturing marketing automation MySpace RPM Salesforce salesforce.com Software Advice Terradataby Joe Chernov | Tweet this. She’s got the three “S’s” down pat: She’s smart , speedy and social. Here’s what she had to say. Cue the music…). Facebook.
LOOPFUSE | TUESDAY, JULY 23, 2013
[Salesforce.com] Accelerate Sales with Lead Nurturing [Video]
To add LoopFuse to Salesforce.com, click here. Enjoy! We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. You can try Nearstream for social lead generation here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 24, 2013
[Salesforce.com] The Awesome and Remarkable Power of Guest Posts
So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. (We also used to write for SwitchandShift.com, but found the process so cumbersome, that we dropped out.). This post ran at the wildly popular Salesforce.com blog. As many know, this blog as been down for some time.
FEARLESS COMPETITOR | SATURDAY, OCTOBER 11, 2014
[Salesforce.com] Great work with Find New Customers client Mintigo yesterday
Yesterday, I was working with their content marketing expert, Sophia Wong. I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.” Don’t miss The Importance of Attitude publishing at Salesforce.com on October 20th. Thanks, Sophia. She replied “Will do.”
SALES INTELLIGENCE VIEW | TUESDAY, OCTOBER 19, 2010
[Salesforce.com] It’s Time to Fire Your Sales Team!
facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite News oracle oracle crm on demand Salesforce salesforce.com social selling twitter Web 2.0If you are in a leadership position for a sales team you should pay attention. Are you overseeing a team of sales dinosaurs? Prospecting Sales Sales 2.0 Dreamforce Enterprise 2.0
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 26, 2015
[Salesforce.com] Terminus Offers Targeted Display Ads for B2B
For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. sales stages.
LOOPFUSE | FRIDAY, NOVEMBER 9, 2012
[Salesforce.com] East West Manufacturing Uses LoopFuse for Data, Metrics, and Engagement [Video]
To add LoopFuse to Salesforce.com, click here. We have great customers here at LoopFuse and love to hear what they have to say about how our product is making a real impact on their business. East West Manufacturing is one of those customers and Andy Reese explains why they love LoopFuse in this video.
B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013
[Salesforce.com] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 17, 2012
[Salesforce.com] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.
BIZNOLOGY | WEDNESDAY, JANUARY 23, 2013
[Salesforce.com] New developments in B2B marketing list acquisition
LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com. LevelEleven’s target prospect is a sales manager or sales operations manager in any company that uses Salesforce.com as their CRM system. Photo credit: Wikipedia. Rented lists of prospects.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 9, 2014
[Salesforce.com] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com. Salesforce.com synch is bi-directional and works with lead and contact records. million in cash, a premium of 48% over their stock market price.
LOOPFUSE | MONDAY, AUGUST 6, 2012
[Salesforce.com] Are you getting gold medal results from your email lead nurturing efforts?
We have a variety of lead flows enabled for our own use and took a look at one that is focused around those who have an interest in using LoopFuse with Salesforce.com specifically around our lead assignment capabilities. To add LoopFuse to Salesforce.com, click here. Please, no batch and blast email campaigns. Average open rate: 31%.
LOOPFUSE | TUESDAY, MAY 22, 2012
[Salesforce.com] Setting Up a Simple Email Drip Campaign [How To]
To add LoopFuse to Salesforce.com, click here. One email lead nurturing example we recommend to every company that is focused on getting people to sign up or register on their website is the simple Email Drip Campaign. The basic flow will look like this: Step 1. Create a lead flow and name it. Step 2. Step 3. Create a Pause node. Step 4.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 5, 2009
[Salesforce.com] B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University.
LOOPFUSE | THURSDAY, FEBRUARY 16, 2012
[Salesforce.com] Unbounce + LoopFuse = Landing Page Awesomeness
To add LoopFuse to Salesforce.com, click here. We are very excited to announce that we now support Unbounce for landing pages. We are always on the lookout for great functionality we can add to LoopFuse via direct integrations and landing pages are an essential element to on-line marketing efforts.
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
[Salesforce.com] Manticore VII Marketing Automation and Lead Generation Released
The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics. Digg this!
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 8, 2013
[Salesforce.com] HubSpot Releases Social Inbox and Reveals So Much More
The data includes Web and email behavior captured directly in HubSpot, data imported from Salesforce.com, and whatever else the system has available. Unstated but hovering in the background was the fact that Salesforce.com is an investor in HubSpot and might some day consider buying them to expand its own marketing scope.
SMASHMOUTH MARKETING | TUESDAY, NOVEMBER 17, 2009
[Salesforce.com] Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special
week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems. How many business cards do you have laying around in one of the current states? 1. On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5.
SALES INTELLIGENCE VIEW | TUESDAY, DECEMBER 14, 2010
[Salesforce.com] How the iPad Will Change the Sales Industry
Escape Velocity Systems insideview iPad iPod linkedin Microsoft Dynamics netsuite new york times Sales Sales Data Sales Intelligence sales productivity Salesforce salesforce.com Social CRM social sellingMore than 50,000 units sold within hours of the iPad’s debut. With [.]. Sales 2.0 Technology apps B2B b2b sales CRM customer 2.0
LOOPFUSE | FRIDAY, SEPTEMBER 27, 2013
[Salesforce.com] Building Awesome Landing Pages with Unbounce and LoopFuse [Video]
To add LoopFuse to Salesforce.com, click here. We had a great session earlier this week talking about landing pages, how to use Unbounce to create awesome ones, and then connecting all that into LoopFuse for automated follow up, lead scoring, etc. Replay of the webinar below. Enjoy! We would love you to try out LoopFuse here.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 2, 2012
[Salesforce.com] KXEN Packages Automated Predictive Models within Salesforce Apps
As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers.
LOOPFUSE | WEDNESDAY, JANUARY 18, 2012
[Salesforce.com] Know your prospect engagement funnel and other great points from Matt Heinz
To add LoopFuse to Salesforce.com, click here. Here is the full video replay of yesterday’s webinar with Matt Heinz of Heinz Marketing. Great stuff! We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
FUNNEL FOCUS | TUESDAY, NOVEMBER 9, 2010
[Salesforce.com] Brent Mellow Helps You Choose the Right Marketing Solution
Brent completed his initial salesforce.com partner training in 2003 after having been a customer of salesforce.com for the two prior years. Brent is a certified salesforce.com administrator with nearly a decade of experience with salesforce.com and the Force.com cloud platform.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 27, 2014
[Salesforce.com] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. So what makes Fliptop different from its competitors?
LOOPFUSE | FRIDAY, AUGUST 30, 2013
[Salesforce.com] Replay of The Intersection of Modern Marketing and Sales 2.0 Webcast [Video]
To add LoopFuse to Salesforce.com, click here. We had a great session yesterday talking about modern marketing, sales 2.0, and what you can do in your organization to get started and take advantage of the awesome new tools and approaches out there. We would love you to try out LoopFuse here. glider sales contracts Webinar
LOOPFUSE | FRIDAY, SEPTEMBER 28, 2012
[Salesforce.com] Create a segmented list as a follow up to your next email campaign
To add LoopFuse to Salesforce.com, click here. We wanted to highlight a really straightforward and powerful way to increase the performance of your next email campaign by focusing on what you do after sending it. Yes, we know you’ll be watching opens and clicks but we suggest you focus on what happens after those clicks.
SALES INTELLIGENCE VIEW | MONDAY, DECEMBER 6, 2010
[Salesforce.com] First Pictures From Dreamforce
Salesforce, salesforce.com, salesview. Salesforce salesforce.com salesviewThe time for Dreamforce has finally arrived. It was exciting to see all of the Tweets and Facebook updates from people as the arrived. Within hours great pictures started getting posted online for Dreamforce. Here are some of my favorites.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 17, 2012
[Salesforce.com] Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo! I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. Check it out.
EVERYTHING TECHNOLOGY MARKETING | FRIDAY, JUNE 18, 2010
[Salesforce.com] Is the In-House B2B Marketing Department Going Away?
My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. One of the interesting topics that came up was outsourcing. It seems as if the marketing function has only recently caught on to this trend in a major way, though.
SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 12, 2011
[Salesforce.com] InsideView More Than Doubles Revenue in Record-Breaking Year
facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0In March 2010, InsideView also closed a Series B Round of funding for $11.5
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 24, 2013
[Salesforce.com] The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation
So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. (We also used to write for SwitchandShift.com, but found the process so cumbersome, that we dropped out.). By the way, here’s my “badge” from Salesforce.com. You can read it here. What do you think?
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 27, 2014
[Salesforce.com] 2014 is the Year of Video in B2B Marketing
For more on video, please read this post from the wildly popular Salesforce.com blog:- written by yours truly. Video is hot in 2014 for B2B marketers. Video has the unique ability to engage multiple senses – sight and sound too, making it highly effective. Those are reasons you need to use video in your marketing programs.
LOOPFUSE | FRIDAY, SEPTEMBER 14, 2012
[Salesforce.com] Small Batch Marketing - What Microbreweries Can Teach Us About Marketing Automation
To add LoopFuse to Salesforce.com, click here. What can you learn about marketing automation from microbreweries? Turns out plenty in terms of focus, volume, differentiation, and customer engagement. We agree. but don’t make the only way you communicate. Feel free to add your favorites in the comments below.
LEADSLOTH | MONDAY, MARCH 16, 2009
[Salesforce.com] ActiveConversion Review - SMB Lead Management
Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible. Website sessions are added to the salesforce.com Lead record.
PAUL GILLIN | THURSDAY, AUGUST 4, 2011
[Salesforce.com] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
Salesforce.com leverages Facebook to drive attendance to its many events. One aspect of Salesforce.com’s Facebook presence that I particularly like is its willingness to share content from other sources that its audience may find useful. Let’s look at some examples of what they do well. SAP plays inline videos. Takeaways.
LOOPFUSE | THURSDAY, AUGUST 1, 2013
[Salesforce.com] Marketing automation is core to an agile marketing plan
To add LoopFuse to Salesforce.com, click here. Agile marketing is all about speed, responsiveness, measurement, and constant iteration to find, attract, close, and retain customers. That’s much easier to say than to do as many companies struggle with simple A/B testing approaches and work to truly quantify their annual marketing plan.
LEADSLOTH | SUNDAY, MARCH 22, 2009
[Salesforce.com] Abandon Your Marketing Automation System!?
The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Background. What is easy to replace?
LOOPFUSE | TUESDAY, FEBRUARY 21, 2012
[Salesforce.com] Identified Doubles Revenue With LoopFuse
Organizations leveraging LoopFuse achieve 50 percent more productivity from their sales and marketing departments by efficiently nurturing, scoring and then assigning leads in Salesforce.com (CRM). To add LoopFuse to Salesforce.com, click here. Today we are sharing one of those stories from super cool company Identified. Enjoy!
LOOPFUSE | THURSDAY, JANUARY 30, 2014
[Salesforce.com] Salesfusion Acquires LoopFuse!
Support for more CRM systems including MS Dynamics, Saleslogix, SugarCRM in addition to Salesforce.com. We are extremely excited to announce that LoopFuse has been acquired by Salesfusion! We couldn’t agree more and are combining to pursue this mission together. Customer report building and advanced analytics. Thanks! Robert Pease, CEO.
SMASHMOUTH MARKETING | TUESDAY, NOVEMBER 2, 2010
[Salesforce.com] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. So choose wisely. Here is the list.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 1, 2013
[Salesforce.com] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
date from the mid-2000s and were originally built to feed leads to Salesforce.com. On the other hand, Bislr said it doesn’t synchronize with custom objects from Salesforce.com and it doesn’t directly control which users can edit specific marketing campaigns or assets. think the answer is: probably not. But I digress.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 25, 2011
[Salesforce.com] Your Dreamforce Survival Guide #DF11
Success at Dreamforce: the Girly Geeks – This blog post from salesforce.com addresses that lonely feeling of attending Dreamforce by yourself, and how a group of like-minded techies used social media to find each other. Marcus Nelson is the director of social media for salesforce.com. Better get into survival mode. can help. Be Early.
LOOPFUSE | WEDNESDAY, JULY 31, 2013
[Salesforce.com] Two Truths and A Lie About Marketing Automation
To add LoopFuse to Salesforce.com, click here. The rules are simple – we tell you three things and you have to pick the one lie out of the three. Ready? Here we go! Sales teams become more efficient and close deals faster with better prospect intelligence and prioritized leads. The technology alone is all you need.
LOOPFUSE | FRIDAY, APRIL 26, 2013
[Salesforce.com] Nearstream Social Campaigns Added to LoopFuse
To add LoopFuse to Salesforce.com, click here. We built Nearstream to give you true social media ROI but identifying and surfacing the most meaningful sales ready conversations in Twitter. We’re still refining things a bit so let us know if you have any feedback or would like to see us add anything. We’d love to hear it!
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 4, 2013
[Salesforce.com] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Having a had a few moments to digest the news (and some lunch), here are a few thoughts: - Good move for Salesforce. They have been lacking large-scale email capability, which all types of sales and marketing departments require.
NUSPARK | SATURDAY, APRIL 27, 2013
[Salesforce.com] How to Set Up a Promoted Tweet Campaign Targeting Keywords
Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. When a match is made, your promoted tweet has an opportunity to win placement (like an Adwords auction) either in a user’s Twitter stream or in the search results (for when someone searches Twitter). Strategy for Advertisers. .
LOOPFUSE | WEDNESDAY, OCTOBER 31, 2012
[Salesforce.com] 2012 Marketing Outlook Survey Results Webinar Replay [Video]
To add LoopFuse to Salesforce.com, click here. We had a great session yesterday going over the survey results from our recent Marketing Outlook Survey. We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 3, 2013
[Salesforce.com] ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database
B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match. Everybody wins!
SALES CHALLENGER | TUESDAY, FEBRUARY 21, 2012
[Salesforce.com] 4 of the Most Popular CRM Apps
Does your company use Salesforce.com as your CRM? One way Salesforce.com users are combating this issue is by supplementing their Salesforce interface with apps from Salesforce.com’s AppExchange. Also make sure to see what your peers are saying about Salesforce.com apps in a recent discussion featured on our Sales Ops forum.
LOOPFUSE | MONDAY, SEPTEMBER 17, 2012
[Salesforce.com] Secrets to Successful Marketing Automation [report]
To add LoopFuse to Salesforce.com, click here. The smart folks over at Heinz Marketing have released a new report on the “ Secrets to Successful Marketing Automation.” ” This is required reading if you are considering marketing automation or have implemented a system and are looking to get more out of it.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 16, 2011
[Salesforce.com] eTrigue Puts a New Interface on Mature Marketing Automation Features
This works directly from a Salesforce.com database, using the Salesforce.com email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems.
LOOPFUSE | FRIDAY, OCTOBER 15, 2010
[Salesforce.com] Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse.
You can then finalize the process by delivering this information into your sales team’s most trusted sidekick – Salesforce.com. Use our LoopFuse OneView salesforce.com plug-in (available on appexchange ) and all the lead scoring and grading will be populated into the lead view. The topic on hand – enhancing your CRM with Loopfuse.
LOOPFUSE | FRIDAY, SEPTEMBER 7, 2012
[Salesforce.com] The Marketing Technology Landscape [New Infographic]
To add LoopFuse to Salesforce.com, click here. We highlighted an awesome (and detailed) marketing technology landscape infographic by Scott Brinker who writes the Chief Marketing Technologist blog back in February. Can you spot LoopFuse? We’re nicely included in the “Marketing Automation” section in the middle left.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JULY 20, 2009
[Salesforce.com] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself. Registration is no longer required.)
VIDYARD | MONDAY, JULY 21, 2014
[Salesforce.com] Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace
“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com. Vidyard is currently available for download on the AppExchange. Press Releases
LOOPFUSE | TUESDAY, JANUARY 22, 2013
[Salesforce.com] Move Beyond Basic Email Marketing with Prospect Activity Information and Automated Follow Up Emails
This manual hand off can be automated via Salesforce.com integration and personalized follow up emails can be sent from a designated salesperson after a selected wait time (a day or two). To add LoopFuse to Salesforce.com, click here. This further leveled the marketing playing field between small and large companies.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JANUARY 31, 2014
[Salesforce.com] More New Systems Challenge the Marketing Automation Status Quo
It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.
ANNUITAS | MONDAY, JUNE 18, 2012
[Salesforce.com] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. This is staggering!
ONPATH | THURSDAY, JANUARY 5, 2012
[Salesforce.com] 5 Cheesy Sales Techniques That Work
OnPath is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal Date : Thursday January 26, 2011 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. In other words, it's all about the timing. You’re on the phone with a new prospect. 2. ” 4.
LOOPFUSE | FRIDAY, MAY 18, 2012
[Salesforce.com] What would you do with 1 million emails?
To add LoopFuse to Salesforce.com, click here. Please tell me your answer is NOT send them all at once:). There are many wrong ways to do email marketing like batch and blasting emails, buying 3rd party lists, and just generally being an inbox nuisance. This definitely takes some discipline and thought but the results speak for themselves.
PAUL GILLIN | TUESDAY, FEBRUARY 22, 2011
[Salesforce.com] Organizing the Chaos of Social CRM
Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.
BIZNOLOGY | WEDNESDAY, NOVEMBER 27, 2013
[Salesforce.com] B2B prospecting data just keeps getting better
Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. (Photo credit: Wikipedia). Company SWOT analysis (OneSource).
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 26, 2011
[Salesforce.com] MakesBridge Offers Powerful Features to Small Business Marketers
Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. This group of marketers has different needs from even slightly larger companies. MakesBridge is another contender.
VIEWPOINT | WEDNESDAY, AUGUST 14, 2013
[Salesforce.com] PowerViews with Koka Sexton: How to Leverage Social Media
The next PowerViews will be with Nick Stein of Salesforce.com. Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times ? An evangelist for social selling — and a U.S. What is Social Selling?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 14, 2014
[Salesforce.com] What Makes a Good Marketing Platform? Rules for Platformality
The only real requirements seems to be some sort of a marketplace – all loosely modeled on Salesforce.com’s AppExchange, which in turn I see as inspired on Apple’s App Store. That Scott Brinker is such a devil. Here are my thoughts on this, folks. This means something specific. Again, this isn’t always available.
SMASHMOUTH MARKETING | THURSDAY, JUNE 17, 2010
[Salesforce.com] ActiveConversion Product Review: Demand Gen Intelligence
They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. This can also include lead score.
FEARLESS COMPETITOR | THURSDAY, MARCH 12, 2015
[Salesforce.com] Nice to get back in touch with Amanda Nelson at Ringlead
Ogden of Find New Customers used to write a lot of guest posts for the Salesforce.com blog, like the very popular article The Importance of Attitude , which was about my nasty fall and recovery a year ago. My contact at Salesforce.com was Amanda Nelson. Jeffrey L. Doing much better now. Thank you.). see photo here). Ogden on Google.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 10, 2012
[Salesforce.com] How to Tell If Your Customer Community is Driving Revenue
It feeds activity into our marketing database and I’m able to selectively choose which pieces of that information I want to pass into our Salesforce.com CRM system. It’s been as simple as passing through someone’s Topliners community username into their contact record in Salesforce.com. Are we seeing steady growth?
SALES CHALLENGER | MONDAY, MARCH 19, 2012
[Salesforce.com] 11 More of the Most Popular CRM Apps
Several weeks ago we discussed four of the most popular apps from Salesforce.com’s AppExchange that Salesforce CRM users can download to help improve the functionality, efficiency, and effectiveness of their interfaces. Our new CRM App resource breaks the apps down into in the following categories: Email and Data Integration. Lead Management.
ONPATH | TUESDAY, MARCH 8, 2011
[Salesforce.com] Greed is Good, but Profit is Better
Join us for 29 minutes as Erik Luhrs (President, GURUS Selling System) and Eric Hollebone (Director of CRM & Marketing Automation, OnPath) show you a new way to look at greed, 3 ways to drive higher performance from your sales team and how you can use technology like Salesforce.com to leverage more sales and profits.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 2, 2010
[Salesforce.com] HubSpot Expands Its Services But Stays Focused on Small Business
The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.