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  • LOOPFUSE  |  WEDNESDAY, DECEMBER 26, 2012
    [Salesforce.com] The Most Popular Blog Posts of 2012
    Lead Assignment Tips for Salesforce.com + LoopFuse. To add LoopFuse to Salesforce.com, click here. As 2012 comes to a close, we look forward to an amazing 2013 helping our customers become better marketers through the power of marketing automation.  The Ten Do’s and Don’ts of Email Marketing. Happy Holidays!
  • CEEKUE  |  FRIDAY, JUNE 25, 2010
    [Salesforce.com] Trust is everything
    Salesforce.com is the now multi-billion cloud computing company started by Marc Benioff  in the beginning of 1999. And not only the software that salesforce.com customers are using is running on remote servers, also their CRM data is stored on remote servers. Problems. Because of the enormous growth of the company and [.].
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 3, 2011
    [Salesforce.com] Initial Reaction to a LinkedIn CRM Poll
    linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales Sales Data Sales Intelligence sales prospecting Salesforce salesforce.com salesview sCRMI responded to a poll on LinkedIn asking “What is your primary Client Relationship Management (CRM) software that you use?&# and then took a peek at the results.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 14, 2010
    [Salesforce.com] How the iPad Will Change the Sales Industry
    Escape Velocity Systems insideview iPad iPod linkedin Microsoft Dynamics netsuite new york times Sales Sales Data Sales Intelligence sales productivity Salesforce salesforce.com Social CRM social sellingMore than 50,000 units sold within hours of the iPad’s debut. With [.]. Sales 2.0 Technology apps B2B b2b sales CRM customer 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 8, 2013
    [Salesforce.com] HubSpot Releases Social Inbox and Reveals So Much More
    The data includes Web and email behavior captured directly in HubSpot, data imported from Salesforce.com, and whatever else the system has available. Unstated but hovering in the background was the fact that Salesforce.com is an investor in HubSpot and might some day consider buying them to expand its own marketing scope.
  • ONPATH  |  FRIDAY, SEPTEMBER 2, 2011
    [Salesforce.com] 12 Things About Dreamforce 2011 You Probably Didn’t Know
    Salesforce.com’s annual conference (Dreamforce) was held recently at The Moscone Center in San Francisco. OnPath has a NATO secure 9001 call center facility and is a certified developer and consulting partner for Salesforce.com.Over 40,000 people registered and Metallica was the featured entertainment. But don’t worry.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 1, 2010
    [Salesforce.com] 25 Social Selling Articles to Start the Week
    Sales Intelligence Social Media Tips Uncategorized Sales marketing insideview salesforce.com Microsoft Dynamics Enterprise 2.0 What better way to kick off November by having a reading list o the best social selling articles fro the past week. Here are the posts I thought would be the most interesting to you. Web 2.0
  • LEADSLOTH  |  WEDNESDAY, OCTOBER 20, 2010
    [Salesforce.com] Eloqua Experience 2010
    Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. This is available from within Salesforce.com, and it is a native Force.com application available from the AppExchange. Eloqua University.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Salesforce.com] New developments in B2B marketing list acquisition
    LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.  LevelEleven’s target prospect is a sales manager or sales operations manager in any company that uses Salesforce.com as their CRM system.  Photo credit: Wikipedia. new direction in B2B lists.
  • ONPATH  |  THURSDAY, AUGUST 11, 2011
    [Salesforce.com] From Egg to Chicken - Marketing Investment Trends 2011
    If you’re looking at CRM, email, and business intelligence… could it all be done through customizing Salesforce , or with the help of pre-built apps on the Salesforce.com AppExchange? OnPath offers customization, implimentation and training services to Salesforce.com Ottawa and Salesforce.com Toronto customers.
  • ONPATH  |  FRIDAY, APRIL 26, 2013
    [Salesforce.com] Nebojsa "Nash" Zgonjanin - Salesforce MVP 2013
    'Nebojsa "Nash" Zgonjanin, OnPath''s Salesforce CRM Developer, has once again been awarded MVP (Most Valuable Professional) by salesforce.com. MVPs are recognized for their outstanding contribution, expertise and knowledge in the salesforce.com community. Salesforce.com places extraordinary value on their MVP’s.
  • LOOPFUSE  |  WEDNESDAY, JANUARY 26, 2011
    [Salesforce.com] Dimdim Improves Lead Qualification and Conversion Rates with Loopfuse
    As you probably know by now, Salesforce.com acquired Dimdim, which provides free web collaboration, allowing anyone to host and attend online meetings, demos and webinars using just a web browser, earlier this month.  Lead Management Lead Nurturing OneView Thought Leadership Dimdim case study
  • B2B LEAD BLOG  |  FRIDAY, APRIL 1, 2011
    [Salesforce.com] Friday Wrap-Up: This week in B2B Marketing Tips
    Through all the noise around the Radian6 acquisition by salesforce.com, there was still loads of good B2B marketing insight out there. Howdy folks, happy April Fools' Day! Here are some of my favorites from the week: Proteus list of top B2B Blogs Okay, okay, not from this week, but something I rediscovered
  • LOOPFUSE  |  MONDAY, SEPTEMBER 19, 2011
    [Salesforce.com] Yes, Virginia, marketing automation is good for your company
    At Salesforce.com’s recent Dreamforce event, Mike Volpe, CMO of Hubspot, held a session entitled “Death by Marketing Automation&# and launched his company’s #DeathbyMA program to encourage marketing automation users to upgrade to their inbound marketing solution. The folks at Hubspot are great and super smart.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Salesforce.com] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    Salesforce.com leverages Facebook to drive attendance to its many events. One aspect of Salesforce.com’s Facebook presence that I particularly like is its willingness to share content from other sources that its audience may find useful. Let’s look at some examples of what they do well. SAP plays inline videos. Takeaways.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 2, 2013
    [Salesforce.com] Marketo Files for IPO: Will High Growth Outweigh High Losses?
    By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Salesforce.com] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 15, 2010
    [Salesforce.com] There Will Be No Sleeping at Dreamforce
    facebook Inbound Marketing insideview jigsaw linkedin marketing Sales sales productivity Salesforce salesforce.com social selling Besides all of the great keynotes by Marc Benioff, Bill Clinton and the music by Stevie Wonder, people come to Dreamforce to party. Sales Intelligence Social Selling B2B CRM customer 2.0 Dreamforce Enterprise 2.0
  • LOOPFUSE  |  TUESDAY, JULY 30, 2013
    [Salesforce.com] How to Use Twitter Cards with Nearstream Social Prospecting for Better Engagement
    The process from there is as previously posted where you can use LoopFuse to do nurturing, scoring, integrate to Salesforce.com, etc. To add LoopFuse to Salesforce.com, click  here. 'We posted previously about how you can use Twitter Cards and our LoopFuse marketing automation platform to combine social ads and lead capture.
  • LOOPFUSE  |  TUESDAY, DECEMBER 27, 2011
    [Salesforce.com] Tips on email marketing, a marketing automation blueprint, and examples of B2B lead nurturing top the list of most popular posts of 2011
    To add LoopFuse to Salesforce.com, click  here. The end of the year is a time to take inventory of your accomplishments as well as look forward to the opportunities a new year offers. We are very excited about 2012 here at LoopFuse and wanted to share the three most popular Mouth of the Funnel blog posts for 2011.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 13, 2010
    [Salesforce.com] Four Interesting Trends from Dreamforce
    Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. 3) Integration Must Be Seamless: Salesforce.com has long focused on the need to seamlessly tie together all interactions with customers, and this viewpoint is spreading throughout the entire buying process.
  • LOOPFUSE  |  MONDAY, APRIL 2, 2012
    [Salesforce.com] Less Really Is More - Getting The Right Number of Fields on Your Form
    To add LoopFuse to Salesforce.com, click  here. Yes, we know it is tempting to continue adding all sorts of fields to the form you are creating because you want lots of information to help segment and prioritize your leads. But is that really the best way to design your landing pages for best click and response rates?  Enjoy!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2009
    [Salesforce.com] B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
    Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 21, 2010
    [Salesforce.com] Introduction to the Social Selling University
    insideview Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM Social CRM social selling socialpriseWe’ve had the opportunity to introduce our vision of Social Selling to customers, sales professionals and our visitors at Dreamforce. Sales 2.0 customer 2.0 Enterprise 2.0
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 18, 2012
    [Salesforce.com] How Dreamforce Boosts Lead Generation [CHART]
    With many of our customers using  salesforce.com  AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on  lead generation  over the past few years. Well the results were pretty clear.  Considering Dreamforce was held different months each year (Sept.,
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2011
    [Salesforce.com] Influitive Helps Marketers Build an Army of Advocates
    managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Salesforce.com] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
    Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. So choose wisely. Here is the list.
  • LOOPFUSE  |  FRIDAY, AUGUST 10, 2012
    [Salesforce.com] Replay of email lead nurturing training session [Video]
    We showed a pretty simple email drip campaign and then proceeded to a more advanced LoopFuse + Salesforce.com nurture flow driven by where a prospect is in the sales cycle.  To add LoopFuse to Salesforce.com, click  here. We had a great session yesterday covering a quick product overview and then a deep dive into email lead nurturing. 
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 2, 2012
    [Salesforce.com] KXEN Packages Automated Predictive Models within Salesforce Apps
    As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 10, 2012
    [Salesforce.com] SetLogik Offers B2B Marketers a Real Marketing Database
    originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.
  • SMASHMOUTH MARKETING  |  SUNDAY, OCTOBER 3, 2010
    [Salesforce.com] NetProspex Product Review: Powerhouse for Lead Lists
    Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. We love them all and use them all in parallel.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 3, 2014
    [Salesforce.com] How to Organize Your CRM for Inside Sales Success
    The most important one could very well be our CRM, which at AG is Salesforce.com. One of my responsibilities is to do the training sessions about Salesforce.com for new hires at AG. 'I like to think that I have a few key tools in my prospecting toolbox. don’t know how sales firms could operate without an automated CRM.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 26, 2011
    [Salesforce.com] You do know what companies are visiting your web site, don't you?
    To add LoopFuse to Salesforce.com, click here. This is one of the most basic pieces of information you must have as a B2B marketer and we are frequently surprised by how many companies don’t have this or don’t know they can get it. It will open your eyes to a whole new level of actionable information. We promise!
  • CONTENT MARKETING EXPERIENCE  |  WEDNESDAY, JUNE 5, 2013
    [Salesforce.com] Consolidation in the marketing automation space: what about content?
    After last year’s series of acquisitions, the latest move is Salesforce.com’s pending acquisition of B2C marketing automation vendor ExactTarget, and at the same time of B2B marketing automation vendor Pardot, acquired in 2012 by ExactTarget. It’s clear Salesforce.com and others are going for [.] Mike Volpe Pardot Salesforce
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2009
    [Salesforce.com] Marketing Features in Salesforce Summer 09
    There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. Other new features include: Auto-response email and updates are now available in Salesforce.com, which means you can set up automated emails & field updates based on campaign member behavior and attributes using workflow rules.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 8, 2010
    [Salesforce.com] Are you Attending Dreamforce 2010?
    Last year was a huge year for us at the Salesforce.com show and we came in style with a secret agent theme that James Bond would be jealous of. Dreamforce News sales productivity Salesforce salesforce.com salesview sCRM socialprise twitter The Dreamforce event is one of the largest shows InsideView attends. customer 2.0
  • LOOPFUSE  |  FRIDAY, NOVEMBER 9, 2012
    [Salesforce.com] East West Manufacturing Uses LoopFuse for Data, Metrics, and Engagement [Video]
    To add LoopFuse to Salesforce.com, click here. We have great customers here at LoopFuse and love to hear what they have to say about how our product is making a real impact on their business.  East West Manufacturing is one of those customers and Andy Reese explains why they love LoopFuse in this video. 
  • LOOPFUSE  |  THURSDAY, FEBRUARY 16, 2012
    [Salesforce.com] Unbounce + LoopFuse = Landing Page Awesomeness
    To add LoopFuse to Salesforce.com, click  here. We are very excited to announce that we now support Unbounce for landing pages. We are always on the lookout for great functionality we can add to LoopFuse via direct integrations and landing pages are an essential element to on-line marketing efforts.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 7, 2010
    [Salesforce.com] 9 Social Listening & Tracking Tools
    For those of you using SalesForce.com here is a great addition to support Sales and Marketing alignment. Here is a list of 9 social media tracking and monitoring tools. Some are paid-for and some are free. Many can be used together, and some integrate with others to maximize efficiency, tracking and response time. Radian6. Radian6 has a ?exible
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2009
    [Salesforce.com] Dreamforce 2009: Search Engine Marketing Junkies
    It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange. This
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 20, 2009
    [Salesforce.com] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
    Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself. Registration is no longer required.)
  • VIEWPOINT  |  WEDNESDAY, AUGUST 28, 2013
    [Salesforce.com] PowerViews with Nick Stein: The Role of Games in the Sales Office
    Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. 'Mobile and social technologies have radically changed the way people buy. Stay Tuned.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 9, 2012
    [Salesforce.com] The Enterprise’s $5.3 Billion Endorsement of the Cloud
    Not one to wait around, Salesforce.com said it would buy the cloud-based HR service Rypple a mere two weeks later. by Joe Payne | Tweet this If there was any remaining debate on whether cloud computing is here to stay, it was squashed today. billion. billion in December. SAP and Oracle’s combined purchases amount to a $5.3
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Salesforce.com] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Salesforce.com] The Awesome and Remarkable Power of Guest Posts
    So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. This post ran at the wildly popular Salesforce.com blog. By the way, here’s my “badge” from Salesforce.com. As many know, this blog as been down for some time. I can picture Wile E.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 17, 2009
    [Salesforce.com] Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special
    week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems. How many business cards do you have laying around in one of the current states? On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5.
  • LOOPFUSE  |  TUESDAY, JULY 23, 2013
    [Salesforce.com] Accelerate Sales with Lead Nurturing [Video]
    To add LoopFuse to Salesforce.com, click  here. 'We had a great session Wednesday of last week covering how to accelerate sales with lead nurturing. Enjoy! We would love you to try out LoopFuse  here. To find out exactly what LoopFuse does, click  here. You can try Nearstream for social lead generation  here.
  • FUNNEL FOCUS  |  TUESDAY, NOVEMBER 9, 2010
    [Salesforce.com] Brent Mellow Helps You Choose the Right Marketing Solution
    Brent completed his initial salesforce.com partner training in 2003 after having been a customer of salesforce.com for the two prior years. Brent is a certified salesforce.com administrator with nearly a decade of experience with salesforce.com and the Force.com cloud platform.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Salesforce.com] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    'I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Frankly, of the two, entry into B2C marketing seems more important because it''s such a large business and Salesforce.com needs to know where its next several billion dollars in revenue will come from. Adobe , where art thou?
  • ONPATH  |  THURSDAY, DECEMBER 8, 2011
    [Salesforce.com] The Two Most Important Words In Sales
    OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal Our clients are located in USA, Canada, Ottawa , Toronto and Montreal.
  • LOOPFUSE  |  TUESDAY, MAY 22, 2012
    [Salesforce.com] Setting Up a Simple Email Drip Campaign [How To]
    To add LoopFuse to Salesforce.com, click here. One email lead nurturing example we recommend to every company that is focused on getting people to sign up or register on their website is the simple Email Drip Campaign. The basic flow will look like this: Step 1. Create a lead flow and name it. Step 2. Step 3. Create a Pause node. Step 4.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Salesforce.com] B2B Marketing’s Measurement Problem
    In most B2B organizations, Salesforce.com or a similar solution is the system of record. No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input.
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, JUNE 18, 2010
    [Salesforce.com] Is the In-House B2B Marketing Department Going Away?
    My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. One of the interesting topics that came up was outsourcing. It seems as if the marketing function has only recently caught on to this trend in a major way, though.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Salesforce.com] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    Engage still relies on Salesforce.com to produce revenue reports. Salesforce.com integration. They can have the system create Salesforce.com tasks when a new lead is created, use Salesforce.com opportunity stages within campaign rules, and add leads to a Salesforce.com campaign at any step in a marketing automation program.
  • LOOPFUSE  |  WEDNESDAY, JANUARY 18, 2012
    [Salesforce.com] Know your prospect engagement funnel and other great points from Matt Heinz
    To add LoopFuse to Salesforce.com, click here. Here is the full video replay of yesterday’s webinar with Matt Heinz of Heinz Marketing. Great stuff! We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Salesforce.com] Your Dreamforce Survival Guide #DF11
    Success at Dreamforce: the Girly Geeks – This blog post from salesforce.com addresses that lonely feeling of attending Dreamforce by yourself, and how a group of like-minded techies used social media to find each other. Marcus Nelson is the director of social media for salesforce.com. Better get into survival mode. can help. Be Early.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Salesforce.com] HubSpot Expands Its Services But Stays Focused on Small Business
    The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 17, 2012
    [Salesforce.com] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
    It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 30, 2010
    [Salesforce.com] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
    Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Of course, the really big question is whether Salesforce.com will make a similar move. Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse knows that, of course.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 4, 2010
    [Salesforce.com] Right On Interactive Offers Lifecycle Reporting
    These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis. Either way, it’s worth a look to see what you’re missing.
  • ONPATH  |  TUESDAY, MARCH 8, 2011
    [Salesforce.com] Greed is Good, but Profit is Better
    Join us for 29 minutes as Erik Luhrs (President, GURUS Selling System) and Eric Hollebone (Director of CRM & Marketing Automation, OnPath) show you a new way to look at greed, 3 ways to drive higher performance from your sales team and how you can use technology like Salesforce.com to leverage more sales and profits.
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 16, 2011
    [Salesforce.com] 71 Top Online Customer Communities: The Big List
    Salesforce.com SalesForce Discussion Forums SAP Community Network SDN Community Sage Group Act! Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the general public or consumer audiences. SaaS4Channel.nl
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [Salesforce.com] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. three Web site visits in two days).
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Salesforce.com] InsideView More Than Doubles Revenue in Record-Breaking Year
    facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0In March 2010, InsideView also closed a Series B Round of funding for $11.5
  • ONPATH  |  THURSDAY, JANUARY 5, 2012
    [Salesforce.com] 5 Cheesy Sales Techniques That Work
    OnPath is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal Date : Thursday January 26, 2011 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. In other words, it's all about the timing. You’re on the phone with a new prospect. ” 4.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Salesforce.com] MakesBridge Offers Powerful Features to Small Business Marketers
    Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. This group of marketers has different needs from even slightly larger companies. MakesBridge is another contender.
  • LOOPFUSE  |  FRIDAY, OCTOBER 15, 2010
    [Salesforce.com] Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse.
    You can then finalize the process by delivering this information into your sales team’s most trusted sidekick – Salesforce.com. Use our LoopFuse OneView salesforce.com plug-in (available on appexchange ) and all the lead scoring and grading will be populated into the lead view. The topic on hand – enhancing your CRM with Loopfuse. 
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Salesforce.com] The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation
    So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. By the way, here’s my “badge” from Salesforce.com. In fact, this e-book dedicates an entire chapter to guest posts – they are THAT important. As many know, this blog as been down for some time.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2011
    [Salesforce.com] Fabulicious Workbook Helps Assess CRM Integration Features of Marketing Automation Systems
    Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more. CRM integration is a fundamental feature of marketing automation. Sadly, most marketers pay little attention to these nuances until they've already selected a product. the topic.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 3, 2013
    [Salesforce.com] ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database
    B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match. Everybody wins!
  • LOOPFUSE  |  FRIDAY, MAY 17, 2013
    [Salesforce.com] New Drupal Plugin release for LoopFuse - now supporting Drupal 7 (D7)
    To add LoopFuse to Salesforce.com, click  here. 'We’ve updated the LoopFuse Drupal Plugin to support Drupal 7! Special thanks go out to: Shakeel Tariq at ValorTech for the Initial patch and Derek Gilmore from DMZ Interactive for updates and testing. Check it out! Let us know how things look. link]. Marketing Automation cms d7 drupal
  • ANNUITAS GROUP  |  MONDAY, JUNE 18, 2012
    [Salesforce.com] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    The best vendor event I ever attended was a Salesforce.com road show.  The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. This is staggering!  Really?! 
  • ONPATH  |  MONDAY, NOVEMBER 21, 2011
    [Salesforce.com] Ottawa Salesforce User Group Meeting - November 24th 2011
    Deep Dive Presentation : Tim Rees from Adobe - Salesforce.com @Adobe. Salesforce.com is now @Adobe , during 2011 Adobe rolled out the first phase of Salesforce.com deployment. Please join us for our next Ottawa Salesforce User Group meeting on Thursday November 24. The host for this meeting is Tim Rees, Adobe.
  • LOOPFUSE  |  MONDAY, AUGUST 6, 2012
    [Salesforce.com] Are you getting gold medal results from your email lead nurturing efforts?
    We have a variety of lead flows enabled for our own use and took a look at one that is focused around those who have an interest in using LoopFuse with Salesforce.com specifically around our lead assignment capabilities. To add LoopFuse to Salesforce.com, click  here. Please, no batch and blast email campaigns. Average open rate: 31%.
  • SMASHMOUTH MARKETING  |  THURSDAY, JUNE 17, 2010
    [Salesforce.com] ActiveConversion Product Review: Demand Gen Intelligence
    They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. This can also include lead score.
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 28, 2012
    [Salesforce.com] Create a segmented list as a follow up to your next email campaign
    To add LoopFuse to Salesforce.com, click  here. We wanted to highlight a really straightforward and powerful way to increase the performance of your next email campaign by focusing on what you do after sending it. Yes, we know you’ll be watching opens and clicks but we suggest you focus on what happens after those clicks. 
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 27, 2014
    [Salesforce.com] 2014 is the Year of Video in B2B Marketing
    For more on video, please read this post from the wildly popular Salesforce.com blog:- written by yours truly. 'Video is hot in 2014 for B2B marketers. Video has the unique ability to engage multiple senses – sight and sound too, making it highly effective. Those are reasons you need to use video in your marketing programs.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Salesforce.com] eTrigue Puts a New Interface on Mature Marketing Automation Features
    This works directly from a Salesforce.com database, using the Salesforce.com email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems.
  • LOOPFUSE  |  FRIDAY, AUGUST 30, 2013
    [Salesforce.com] Replay of The Intersection of Modern Marketing and Sales 2.0 Webcast [Video]
    To add LoopFuse to Salesforce.com, click  here. 'We had a great session yesterday talking about modern marketing, sales 2.0, and what you can do in your organization to get started and take advantage of the awesome new tools and approaches out there. We would love you to try out LoopFuse  here. glider sales contracts Webinar
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Salesforce.com] The Consumerization of the Enterprise App
    Salesforce.com’s Chatter app and Yammer provide the same kind of real-time collaboration for the enterprise. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. But novelty is rarely enough. Chatter and Yammer. Assistly. Mindjet.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Salesforce.com] 14 Must Attend Dreamforce Sessions for Marketers
    Hosted by salesforce.com, Dreamforce has turned into the cloud computing event of the year, attracting IT experts, sales folks, marketers and more to San Francisco for four days of high-profile speeches, in-demand musicians, but most of all, the sessions. How Salesforce.com Uses Online Marketing to Grow Our Business. Tuesday.
  • SMASHMOUTH MARKETING  |  MONDAY, JUNE 28, 2010
    [Salesforce.com] 5 Thoughts About Sales 2.0 Conference Opening Remarks
    Conference lead off speaker was Polly Sumner of Salesforce.com. This morning's Sales 2.0 Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working. It Gerhard Gschwandtner , the conference host,captures it with a question to Polly, "so it's about a mindset?" How they will use it.
  • LOOPFUSE  |  THURSDAY, AUGUST 1, 2013
    [Salesforce.com] Marketing automation is core to an agile marketing plan
    To add LoopFuse to Salesforce.com, click  here. 'Agile marketing is all about speed, responsiveness, measurement, and constant iteration to find, attract, close, and retain customers.  Marketing automation is a central piece to this because it does much of this work for you… but not without you.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Salesforce.com] Marketing Automation's Unhappy Users: Trouble in Paradise?
    The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. The paper itself will be available to Webinar attendees.
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 14, 2012
    [Salesforce.com] Small Batch Marketing - What Microbreweries Can Teach Us About Marketing Automation
    To add LoopFuse to Salesforce.com, click  here. What can you learn about marketing automation from microbreweries?  Turns out plenty in terms of focus, volume, differentiation, and customer engagement.  We agree. but don’t make the only way you communicate. Feel free to add your favorites in the comments below.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Salesforce.com] The New Cloud Stack: Here's What the Company of the Future Looks Like
    The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. Salesforce.com for customer relationship management. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite. But how?
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 31, 2012
    [Salesforce.com] 2012 Marketing Outlook Survey Results Webinar Replay [Video]
    To add LoopFuse to Salesforce.com, click here. We had a great session yesterday going over the survey results from our recent Marketing Outlook Survey.  We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Salesforce.com] #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - [link]
    In March, @HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Hub140 - [link] Tweet This. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing.
  • PAUL GILLIN  |  THURSDAY, SEPTEMBER 15, 2011
    [Salesforce.com] Measuring the Immeasurable
    Influence measurement is a natural evolution of conversation monitoring, a discipline that’s personified by Salesforce.com’s Radian6 tool and dozens of competitors. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. Coming from a 50-year-old, it’s an insult.
  • LOOPFUSE  |  FRIDAY, FEBRUARY 24, 2012
    [Salesforce.com] Don't Hire - Automate!
    To add LoopFuse to Salesforce.com, click  here. We love our customers and really love it when they tell the world why they chose us and how we are helping them manage leads, close business, and generally just rev the marketing engine. The folks at Adzerk have done just that with this great post entitled Don’t Hire – Automate.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 25, 2010
    [Salesforce.com] Oracle Buys Market2Lead Intellectual Assets
    If there's a single major distinction between the two types of systems, it's the heavy reliance of B2B marketing automation on sales automation data, which in practical terms means reliance on Salesforce.com. Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Salesforce.com] 42 B2B Marketing Acronyms and Abbreviations
    Salesforce.com. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), SME : Subject Matter Expert.
  • NUSPARK  |  SATURDAY, APRIL 27, 2013
    [Salesforce.com] How to Set Up a Promoted Tweet Campaign Targeting Keywords
    Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. 'Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  Below is a video of how it works. click bottom right to enlarge).  .  . Strategy for Advertisers.  .
  • LOOPFUSE  |  TUESDAY, JANUARY 22, 2013
    [Salesforce.com] Move Beyond Basic Email Marketing with Prospect Activity Information and Automated Follow Up Emails
    This manual hand off can be automated via Salesforce.com integration and personalized follow up emails can be sent from a designated salesperson after a selected wait time (a day or two).  To add LoopFuse to Salesforce.com, click here. This further leveled the marketing playing field between small and large companies.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Salesforce.com] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    date from the mid-2000s and were originally built to feed leads to Salesforce.com. On the other hand, Bislr said it doesn’t synchronize with custom objects from Salesforce.com and it doesn’t directly control which users can edit specific marketing campaigns or assets. think the answer is: probably not. But I digress.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 29, 2010
    [Salesforce.com] In the Race for Sustained Capability, Training Just Got Lapped…Again!
    Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools? 
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 21, 2012
    [Salesforce.com] 4 of the Most Popular CRM Apps
    Does your company use Salesforce.com as your CRM? One way Salesforce.com users are combating this issue is by supplementing their Salesforce interface with apps from Salesforce.com’s AppExchange. Also make sure to see what your peers are saying about Salesforce.com apps in a recent discussion featured on our Sales Ops forum.
  • LOOPFUSE  |  WEDNESDAY, JULY 31, 2013
    [Salesforce.com] Two Truths and A Lie About Marketing Automation
    To add LoopFuse to Salesforce.com, click  here. 'The game of “Two Truths and A Lie” is often used as an ice breaker when a new group of people gets together or as a way to introduce yourself to others with a bit of humor and thought. Ready? Here we go! The technology alone is all you need.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 18, 2011
    [Salesforce.com] B2B and B2C Marketing Automation: Understanding the Differences
    By very sharp contrast, B2B marketers rely primarily on their CRM system (that is, Salesforce.com or a competitor) as the primary data source, and complement that with information captured directly by the marketing automation systems’ own landing pages and Web tracking tags. Like any traveler, I’ve returned home with some new perspectives.
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Salesforce.com] Top 10 Posts on B2B Lead Gen for 2010
    Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.
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