Page 3 of 8 Previous | Next 
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 6, 2016
    [Salesforce.com] Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend
    It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. This vision of pervasive AI is how I personally expect the industry to develop. Those benefits are two sides of the same coin. It’s safe to assume that other major platform vendors will follow a similar path.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Salesforce.com] Dreamforce 2014: It’s the Community, Stupid
    With Hillary Clinton and Al Gore among the keynoters at Salesforce.com’s annual Dreamforce user conference (can we even call it that anymore?) in San Francisco, you’ll forgive me for the Clinton-era reference in my title (explanation here for you Millennials who might not be familiar with the phrase). It’s about the community. leads).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Salesforce.com] The Characteristics of a Marketing Automation Expert [Infographic]
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. What does it take to become a marketing automation expert? Share the knowledge!
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Salesforce.com] Mobile Ate the World, and Google and Facebook are Mobile
    Opentopic blog >> salesforce.com As I walked to the grocery store with my friend the other day, he pointed how glued I was to my smartphone. I “obviously” had to check the Facebook notifications on the live video I created earlier in the day, only to get distracted by the latest posts on my feed. But as soon as I.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Salesforce.com] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” Well, maybe a little.)
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Salesforce.com] The Awesome and Remarkable Power of Guest Posts
    So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. (We also used to write for SwitchandShift.com, but found the process so cumbersome, that we dropped out.). This post ran at the wildly popular Salesforce.com blog. As many know, this blog as been down for some time.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 14, 2013
    [Salesforce.com] PowerViews with Koka Sexton: How to Leverage Social Media
    The next PowerViews will be with Nick Stein of Salesforce.com. Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times ? An evangelist for social selling — and a U.S. What is Social Selling?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 27, 2014
    [Salesforce.com] 2014 is the Year of Video in B2B Marketing
    For more on video, please read this post from the wildly popular Salesforce.com blog:- written by yours truly. Video is hot in 2014 for B2B marketers. Video has the unique ability to engage multiple senses – sight and sound too, making it highly effective. Those are reasons you need to use video in your marketing programs.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 19, 2011
    [Salesforce.com] 5 Ways Sales & Marketing Can Bond at Dreamforce
    Sales & Marketing Alignment Adobe Dreamforce Dreamforce 2011 NetApp sales and marketing sales and marketing alignment Salesforce salesforce.comby Jesse Noyes | Tweet this Dreamforce is one of those unique events that bring together sales and marketing under the same roof. That’s a shame. Catch A Couple Of Sessions Together. Mix it up.
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Salesforce.com] Research Report: Lead Gen Not as Easy as Marketers Think
    I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Just when did demand generation get this complicated? In reality, however, things aren’t quite so convoluted.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Salesforce.com] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. Rego has shown me a couple of approaches over the past few years, none of which quite worked out.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Salesforce.com] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. What the heck does that last sentence mean? It’s bright.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Salesforce.com] The New Cloud Stack: Here's What the Company of the Future Looks Like
    The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. Salesforce.com for customer relationship management. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite. But how?
  • BIZIBLE  |  MONDAY, FEBRUARY 29, 2016
    [Salesforce.com] 3 Skills Demand Generation Marketers Must Master Or Risk Going Extinct
    CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. Demand gen marketers are a lot like hunter gatherers. hunter gatherer’s basic job is to track and hunt for food. Successful hunters were the ones who could understand the landscape, recognize the tracks of animals, and predict their location.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Salesforce.com] 42 B2B Marketing Acronyms and Abbreviations
    Salesforce.com. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), SME : Subject Matter Expert.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Salesforce.com] Marketo Conference: Small Changes, Big Picture
    More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360. My main reaction was, what’s new? Fair enough.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Salesforce.com] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Salesforce.com] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Salesforce.com] B2B Prospecting Data Just Keeps Getting Better
    Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC). Stevens.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 8, 2013
    [Salesforce.com] HubSpot Releases Social Inbox and Reveals So Much More
    The data includes Web and email behavior captured directly in HubSpot, data imported from Salesforce.com, and whatever else the system has available. Unstated but hovering in the background was the fact that Salesforce.com is an investor in HubSpot and might some day consider buying them to expand its own marketing scope.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Salesforce.com] Manticore VII Marketing Automation and Lead Generation Released
    The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics. Digg this!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Salesforce.com] Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote
    B2B Marketing Salesforce.com Dreamforce partners Salesforce ISV Salesforce partners Salesforce.com partnersby Maria Pergolino Salesforce partner keynote kicked off my week with quite a bang.   It was a great way to start because the room was beyond packed- full of partners who were happy and excited to be part of the event. EMEA: 700+.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 6, 2016
    [Salesforce.com] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
    The total market is larger because Infusionsoft can also sell to companies outside the U.S. ** To put this in perspective: five million clients at $3,000 per client would give Infusionsoft $15 billion revenue, ranking it just behind SAP as the worlds fifth-largest software company and nearly three times Salesforce.com's 2016 revenue of $6.67
  • THE POINT  |  TUESDAY, APRIL 1, 2014
    [Salesforce.com] Why is Inside Sales So Scared of Lead Nurturing?
    The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. Whatever the motivation, any “push back” from Inside Sales to marketing automation and automated lead nurturing/qualification is misplaced. Once initiated, the steps are as follows: 1. Wait 2 weeks. 4.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 23, 2012
    [Salesforce.com] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
    Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created. Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more. This is 5% of industry installations and 25% of industry revenue.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [Salesforce.com] Optimizing Lead Distribution for Higher Conversion
    In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, That’s a complex question when you think about it. Leverage this.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Salesforce.com] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Having a had a few moments to digest the news (and some lunch), here are a few thoughts: - Good move for Salesforce. They have been lacking large-scale email capability, which all types of sales and marketing departments require.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Salesforce.com] New Marketing Automation Options for Small Business in the VEST Report
    The system offers advanced versions of the usual marketing automation functions: email, landing pages, Web forms and surveys, lead scoring, multi-step nurture flows, media hosting, and CRM integration with Salesforce.com , Microsoft Dynamics CRM , and Sugar CRM. Here are thumbnails of the others. Most clients have fewer than ten employees.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Salesforce.com] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 3, 2012
    [Salesforce.com] Australia is Experiencing a Marketing Boom [CHART]
    You can see it everywhere from the launch of Salesforce.com’s  Marketing Cloud  to the incredible success of  Eloqua Experience 2012. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers. At Eloqua we have seen this in the form of increased customers as well as partner growth.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 3, 2009
    [Salesforce.com] Marketing Features in Salesforce.com Winter 10
    Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release.  This is more relevant than ever since marketers may wish to use Salesforce.com to track events like seminars that may have a registration fee.  Want to know more about this release and everything else Salesforce.com
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Salesforce.com] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    Plus, there just aren’t that many enterprise software companies who still need what Silverpop is offering: Oracle and Salesforce.com have already made their purchases, Adobe is part of the way there with Neolane, and SAS and Teradata have their own tools and are probably less interested in B2B because most buyers are small or mid-size firms.
  • THE POINT  |  THURSDAY, NOVEMBER 5, 2009
    [Salesforce.com] Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide
    BAS) I think the marketing systems are maturing and becoming more easily integrated into leading CRM packages like Salesforce.com and Oracle CRM On Demand. Tags: Marketing Automation barbara angius saxby CRM eloqua marketo salesforce.com.Sales management and executives, however, are focused on hitting monthly and quarterly targets.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 28, 2012
    [Salesforce.com] Graphic: The 3 Biggest Marketing Trends of 2012
    Salesforce.com unveiled its Social Marketing Cloud , combining its purchases of Radian6 and Buddy Media. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood. – graphic.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 4, 2012
    [Salesforce.com] MindMatrix Adds Sales Support to Marketing Automation
    These include landing pages and forms for lead capture; email and postal mail; lead scoring on attributes and behaviors; branching multi-step campaigns; and bi-directional synchronization with Salesforce.com, Microsoft Dynamics, Outlook, and SugarCRM. This is happening to some extent, but not as quickly as I had expected.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [Salesforce.com] Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness
    B2B Sales Salesforce.com dreamforce sales 2.0 by Katie Byrnes Dreamforce has been over for a few weeks now, and many are trying their best to implement the best practices they learned in the many sessions they attended.  To learn more, watch the video below. sales and marketing alignment sales case studies sales effectiveness
  • MARKETING FINGER  |  THURSDAY, FEBRUARY 2, 2012
    [Salesforce.com] How to Turn Followers and Fans into Leads (and when not to)
    Do you enter your followers and fans into Salesforce.com (or other CRM)? Q. One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. So how do you best turn fans into leads? Should they be considered in the same sentence?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Salesforce.com] We Crush Our Event ROI at Dreamforce Each Year—Here’s How We Do It!
    Conferences Dreamforce Funnel Marketing Tips and Tricks B2b Events Event Marketing Event Marketing Strategy field marketing ROI salesforce.com Attending Dreamforce this October? If so, check out eve […].
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Salesforce.com] Social Media Marketing Tools For B2B Marketers
    Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing. Real Analytics.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 10, 2014
    [Salesforce.com] The Key Philosophies of the President of Find New Customers
    This is becoming an “inspirational” post to be published by the giant software firm Salesforce.com on October 20th. Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is well known for his unique thought leadership ideas.  . want to share these with you dear reader. Always be helping.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Salesforce.com] Marketing Automation's Unhappy Users: Trouble in Paradise?
    The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. The paper itself will be available to Webinar attendees.
  • ANNUITAS  |  THURSDAY, JUNE 12, 2014
    [Salesforce.com] The Problem With Account-Based Marketing
    Consider how leads vs. contacts work in Salesforce.com. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. After all, a “qualified” lead that has run the gauntlet of demographic and activity-based scoring from a company that will never, ever buy is not really a lead.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 20, 2015
    [Salesforce.com] How to Match Great Content to Your Sales Funnel
    She previously worked in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. In the B2B marketing world, the buying cycle is long. Navigating the Sales Funnel. 1. Top of the Funnel. Middle of the Funnel. Content Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Salesforce.com] How RightWave Solves the Marketing Automation Skill Shortage
    Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave. One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 18, 2010
    [Salesforce.com] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
    To answer this question I’ve invited Aaron Ross, CEO of PebbleStorm and the author of "PREDICTABLE REVENUE: Lessons Learned From Growing Salesforce.com’s $1 Billion Sales Machine", to join me for this complimentary webinar on Thursday, May 20th. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Salesforce.com] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. customer data platforms linkedin madtech microsof
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 19, 2010
    [Salesforce.com] It’s Time to Fire Your Sales Team!
    facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite News oracle oracle crm on demand Salesforce salesforce.com social selling twitter Web 2.0If you are in a leadership position for a sales team you should pay attention. Are you overseeing a team of sales dinosaurs? Prospecting Sales Sales 2.0 Dreamforce Enterprise 2.0
  • PAUL GILLIN  |  THURSDAY, SEPTEMBER 15, 2011
    [Salesforce.com] Measuring the Immeasurable
    Influence measurement is a natural evolution of conversation monitoring, a discipline that’s personified by Salesforce.com’s Radian6 tool and dozens of competitors. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. Coming from a 50-year-old, it’s an insult.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Salesforce.com] How B2B Companies Can Know If Their Trade Show Marketing Works
    An example of a CRM product is Salesforce.com. Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. You can determine if a trade show is worth the investment.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Salesforce.com] Where is B2B data-driven marketing headed?
    Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. Data drives B2B marketing today, and it’s a fast-evolving arena.  Here are some of their predictions. 1. The rise of the marketing technologist.
  • LATTICE  |  THURSDAY, JUNE 23, 2016
    [Salesforce.com] Security Never Takes a Holiday
    Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. We’ve been hearing an increasing number of questions about data security, specifically about security certifications. Does purchasing a safe car make you a safe driver? Their J.D.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Salesforce.com] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Salesforce.com] Six hot trends in social influence marketing
    Salesforce.com is also identifying and rewarding their “Chatterati” — employees who are the most helpful online influencers, regardless of their title or job role. Influence has been democratized! This is another way of saying, “Who creates buzz?” This begs the question … Now what? Tweet.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Salesforce.com] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 17, 2011
    [Salesforce.com] Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App
    The company here, Vertical Response , could have used dry and boring specs for their integration with Salesforce.com. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor. They could have hosted a webinar.
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Salesforce.com] Is Interactive Content Part Of Your Marketing Stack?
    Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Distribution. Metrics.
  • MARKETING ACTION  |  MONDAY, JANUARY 28, 2013
    [Salesforce.com] Rapid Notify Sees 20% Leap in Closing Rates
    To that end, the company researched vendors using Salesforce.com’s AppExchange, and then interviewed them all. We love success stories, especially when it’s our customers experiencing the success. The next step was using a third-party email service provider, a solution Rapid Notify quickly outgrew.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Salesforce.com] MakesBridge Offers Powerful Features to Small Business Marketers
    Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. This group of marketers has different needs from even slightly larger companies. MakesBridge is another contender.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 14, 2012
    [Salesforce.com] How Social Collaboration Can Change the 80/20 Rule [CHART]
    by Egan Cheung | Tweet this If you are not already familiar with the 80/20 rule, or the Pareto Principle, it is a common rule of thumb applied in business to prioritize what 20% of causes can deliver 80% of the desired outcome. But – by redesigning the system we have also managed to capture good ideas even from the long tail of contributions. 
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 13, 2010
    [Salesforce.com] Four Interesting Trends from Dreamforce
    Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. As the SaaS conference of the year, it’s a great time to get a pulse on how everyone is thinking about the next few years. With that possibility, revenue analytics jumps to the forefront as an extremely hot area.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Salesforce.com] B2B Videos: Go Beyond Humdrum
    Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 11, 2011
    [Salesforce.com] Marketo Spark Targets Small Business Marketing Automation
    With its $750 price, no shopping cart, and a reliance Salesforce.com for CRM, Spark appeals to a different market of slightly larger companies. Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. So the news here is price.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Salesforce.com] Your Dreamforce Survival Guide #DF11
    Success at Dreamforce: the Girly Geeks – This blog post from salesforce.com addresses that lonely feeling of attending Dreamforce by yourself, and how a group of like-minded techies used social media to find each other. Marcus Nelson is the director of social media for salesforce.com. Better get into survival mode. can help. Be Early.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Salesforce.com] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. None of that matters, according to Engagio ’s Jon Miller, because ABM is dead. But I digress.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [Salesforce.com] Beanstalk Data Adds Service to the Marketing Automation Recipe
    Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. But clients aren't required to use Beanstalk services.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 12, 2010
    [Salesforce.com] The Salesforce.com AppExchange – A Time Saving Resource for Marketers
    Other marketers take time to do product trials which saves them from selecting the wrong solution, but again, this process may be time consuming. . I had accepted this as part of the job of being a marketer, until I started using the Salesforce.com AppExchange.  This can be time consuming and may lead to many dead ends.  Free test drives.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Salesforce.com] 5 Media Lessons Every Marketer Should Learn
    Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis , and featuring heavy hitters from Salesforce.com, Newsweek , comScore, and Questus. by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. It Comes Down to Value.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Salesforce.com] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Here’s how I see things.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Salesforce.com] #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - [link]
    In March, @HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Hub140 - [link] Tweet This. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 14, 2011
    [Salesforce.com] Who Goes to Eloqua Experience?
    Salesforce.com   eVariant   Alinean   DemandGen   RelationshipOne   Verticurl. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. breakdown of companies represented by industry.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Salesforce.com] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    This revolution was started by Salesforce.com about a decade ago when they launched the AppExchange. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Why are you excited about Mintigo's new integration and overall partnership with Oracle Marketing Cloud? Marketing Measurement
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 4, 2014
    [Salesforce.com] 6 Tips for Successfully Onboarding New Inside Sales Reps
    The hardest aspect in our training for new inside sales reps to master is the use of Salesforce.com. Whether you’re building your own inside sales team or considering outsourcing your teleprospecting functions, it’s important to know and perfect the training process for new hires. Pack their day. Mix up the trainers. Take them to lunch.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 23, 2015
    [Salesforce.com] Teradata Adds a Data Management Platform To Its Marketing Cloud.Who Will Be Next?
    already expected the other cloud vendors to do this eventually; now I expect that will happen even sooner. I’m looking at you, Salesforce.com. Teradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-based FLXone. So I won’t name names.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Salesforce.com] 6Sense Finds B2B Prospects Using Web Site Activities
    Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) Formal release was in May 2014.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Salesforce.com] Social Media Marketing Tools For B2B Marketers
    Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing. Real Analytics.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2011
    [Salesforce.com] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
    But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features salesforce.com will unveil throughout the week. Salesforce.com also added the ability to instantly approve various functions, making Chatter into a workforce flow tool.
  • THE ROI GUY  |  THURSDAY, AUGUST 6, 2015
    [Salesforce.com] Going to DreamForce? Get your VIP Tickets for the Smart Selling Tools Lounge
    Alinean Book Dan Sixsmith Dreamforce Frugalnomics Survival Guide nancy nardin Pisello salesforce.com Smart Selling ToolsGet a free signed copy of the latest book from Alinean CEO Tom Pisello - The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More. link].
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Salesforce.com] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. Anyway, back to BlueConic.
  • MARKETING ACTION  |  THURSDAY, JUNE 13, 2013
    [Salesforce.com] Catch Guy Kawasaki at the Inside Sales Virtual Summit
    Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! The focus of the day is how to grow your revenue. for the.
  • ANNUITAS  |  TUESDAY, MARCH 1, 2016
    [Salesforce.com] A Structured Approach to Demand Generation Analytics
    Connect account-level outcomes to contact-level activity : CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand Garbage in; garbage out.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 25, 2013
    [Salesforce.com] Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads
    Salesforce.com. The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. More than just a great video with a Call to Action and syndication, Marketing Made Simple delivers marketing qualified leads to you. sales leads). Eloqua/Oracle. Act-On Software.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Salesforce.com] Eloqua, Oracle & Why Modern Marketing Needs Open Systems
    This means, at a technology level, that integrations with leading CRM systems such as Oracle’s Siebel and other CRM systems, Salesforce.com, and Microsoft CRM are necessary. by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Salesforce.com] True Influence InsightBASE Simplifies Use of B2B Intent Data
    InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. Intent-based email lists are obviously contactable but volumes are often quite low. The mechanics of InsightBASE are straightforward.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2011
    [Salesforce.com] Klout rants are becoming a cottage industry
    Salesforce.com announced it was wiring Klout into its market-leading CRM software to support sales and service decision-making. Klout seems to be the blogger’s best friend these days.  Is anybody NOT writing about it? What’s driving the frenzy? Are you really serious about privacy? This privacy violation is intolerable.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Salesforce.com] The 14 Best Marketing Automation Tools
    Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Marketing can’t be automated.) Google Review Count: 93,900. Pricing:  free.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Salesforce.com] RedPoint Offers Broad, Deep B2C Marketing Automation
    That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 1, 2014
    [Salesforce.com] 3 Reasons Your Call Strategy Must Have More Influencers than C-Suites
    If you work in outsourced B2B lead gen, you know this moment in a conversation all too well: Sales Partner: Can you tell me what criteria you want us to follow when procuring data? Client: Well, we want only C-level executives, in companies with over 250 million in annual revenue. Our sales reps won’t take calls with anyone who has a lower title.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 10, 2015
    [Salesforce.com] Growing Value: The Value Selling and Realization Summit
    Featured value experts include: John Foster (salesforce.com), David Breaugh (SAP), Cheik Daddah and Scott Sendel (Oracle), Michael Mitterer (IBM), Doug May (Splunk), and Jack Keen (Author / ROI Institute). Did you know …. Yet, only 7% of buyers say your content and sales reps as value-focused. Sign-up now - https://summit.vsrcouncil.org/.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 10, 2012
    [Salesforce.com] How to Tell If Your Customer Community is Driving Revenue
    It feeds activity into our marketing database and I’m able to selectively choose which pieces of that information I want to pass into our Salesforce.com CRM system. It’s been as simple as passing through someone’s Topliners community username into their contact record in Salesforce.com. Are we seeing steady growth?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 9, 2012
    [Salesforce.com] The Enterprise’s $5.3 Billion Endorsement of the Cloud
    Not one to wait around, Salesforce.com said it would buy the cloud-based HR service Rypple a mere two weeks later. by Joe Payne | Tweet this If there was any remaining debate on whether cloud computing is here to stay, it was squashed today. billion. billion in December. SAP and Oracle’s combined purchases amount to a $5.3
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Salesforce.com] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    Engage still relies on Salesforce.com to produce revenue reports. Salesforce.com integration. They can have the system create Salesforce.com tasks when a new lead is created, use Salesforce.com opportunity stages within campaign rules, and add leads to a Salesforce.com campaign at any step in a marketing automation program.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Salesforce.com] Sales and Marketing: The technology behind CRM
    The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. Marketing, Sales (and IT) alignment.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2009
    [Salesforce.com] Dreamforce 2009: Search Engine Marketing Junkies
    It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange. This
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Salesforce.com] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. But it would be wrong to see these as expanding the industry to a new set of users. Most other systems do this audience definition outside the campaign flow.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2011
    [Salesforce.com] Oracle Integrates On Demand Marketing with On Demand CRM
    It will be interesting to see whether Oracle’s integrated marketing-plus-sales product leads its not-so-friendly competitors at Salesforce.com to respond with an integrated solution of their own. Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? wonder if they had cake?
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [Salesforce.com] The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]
    That's why HubSpot and Salesforce.com have been teaming up to emphasize the power of social enterprises using inbound marketing to create powerful sales and marketing machines. How powerful is your sales and marketing machine? If you're like most businesses, chances are, that machine could be a bit stronger.
  • ANNUITAS  |  MONDAY, JUNE 18, 2012
    [Salesforce.com] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    The best vendor event I ever attended was a Salesforce.com road show.  The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. This is staggering! 
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 11, 2010
    [Salesforce.com] August 2010 Release – List Building, Social Profiles, Sharing, Multiple Watchlists
    Tags: Product Updates salesforce.com oracle crm on demand social intelligence customer 2.0
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 31, 2011
    [Salesforce.com] Why Eloqua is Working with Habitat for Humanity
    Companies like Microsoft, and Salesforce.com have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. Find what works for you and your organization. Share email.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Salesforce.com] Gainsight Gives Customer Success Managers a Database of Their Own
    The information is presented through Gainsight’s own interface, which runs on Salesforce.com ’s Force.com platform, making it easy to integrate with Salesforce itself. Sadly, they were unfamiliar with the concept of a Customer Data Platform as I’ve been developing it over the past few months and didn’t realize that they fit the definition.
<< 1 2 3 4 5 6 7 8 >>