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  • FATHOM  |  MONDAY, NOVEMBER 4, 2013
    [Salesforce.com] Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment
    We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. The post Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment appeared first on Fathom.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 6, 2010
    [Salesforce.com] First Pictures From Dreamforce
    Salesforce, salesforce.com, salesview. Salesforce salesforce.com salesviewThe time for Dreamforce has finally arrived. It was exciting to see all of the Tweets and Facebook updates from people as the arrived. Within hours great pictures started getting posted online for Dreamforce. Here are some of my favorites.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 15, 2010
    [Salesforce.com] There Will Be No Sleeping at Dreamforce
    facebook Inbound Marketing insideview jigsaw linkedin marketing Sales sales productivity Salesforce salesforce.com social selling Besides all of the great keynotes by Marc Benioff, Bill Clinton and the music by Stevie Wonder, people come to Dreamforce to party. Sales Intelligence Social Selling B2B CRM customer 2.0 Dreamforce Enterprise 2.0
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Salesforce.com] Dreamforce 2011: Salesforce.com Talks Platforms #DF11
    by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. But it was also about Salesforce.com’s investments as it pushes deeper into enterprise operations market. Share email. Twitter.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 8, 2010
    [Salesforce.com] Are you Attending Dreamforce 2010?
    Last year was a huge year for us at the Salesforce.com show and we came in style with a secret agent theme that James Bond would be jealous of. Dreamforce News sales productivity Salesforce salesforce.com salesview sCRM socialprise twitter The Dreamforce event is one of the largest shows InsideView attends. customer 2.0
  • 3D2B  |  TUESDAY, JUNE 3, 2014
    [Salesforce.com] 5 Ways to Grow Your Business with Salesforce.com
    Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online to learn how we can help you meet your lead qualification goals with Salesforce.com. “The purpose of business is to create and keep a customer,” said writer and management consultant Peter F. Drucker. Set Up Reminders. Create Email Templates. Capture Web Leads.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 12, 2010
    [Salesforce.com] The Salesforce.com AppExchange – A Time Saving Resource for Marketers
    Other marketers take time to do product trials which saves them from selecting the wrong solution, but again, this process may be time consuming. . I had accepted this as part of the job of being a marketer, until I started using the Salesforce.com AppExchange.  This can be time consuming and may lead to many dead ends.  Free test drives.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2009
    [Salesforce.com] Marketing Features in Salesforce Summer 09
    There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. Other new features include: Auto-response email and updates are now available in Salesforce.com, which means you can set up automated emails & field updates based on campaign member behavior and attributes using workflow rules.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2009
    [Salesforce.com] Dreamforce 2009: Search Engine Marketing Junkies
    It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange. This
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 3, 2009
    [Salesforce.com] Marketing Features in Salesforce.com Winter 10
    Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release.  This is more relevant than ever since marketers may wish to use Salesforce.com to track events like seminars that may have a registration fee.  Want to know more about this release and everything else Salesforce.com
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 26, 2009
    [Salesforce.com] Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com
    At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.
  • LOOPFUSE  |  WEDNESDAY, DECEMBER 26, 2012
    [Salesforce.com] The Most Popular Blog Posts of 2012
    Lead Assignment Tips for Salesforce.com + LoopFuse. To add LoopFuse to Salesforce.com, click here. As 2012 comes to a close, we look forward to an amazing 2013 helping our customers become better marketers through the power of marketing automation.  The Ten Do’s and Don’ts of Email Marketing. Happy Holidays!
  • LOOPFUSE  |  TUESDAY, APRIL 10, 2012
    [Salesforce.com] Forget about Instagram, take a look at the Social Enterprise [infographic]
    To add LoopFuse to Salesforce.com, click  here. “Social” is definitely receiving its fair share of attention these days and that promises to only accelerate when things like Facebook buying Instagram for a billion dollars (yes, Billion…with a “B”) happen. Enjoy! Via: Gist Productivity Blog ].
  • LOOPFUSE  |  WEDNESDAY, JANUARY 26, 2011
    [Salesforce.com] Dimdim Improves Lead Qualification and Conversion Rates with Loopfuse
    As you probably know by now, Salesforce.com acquired Dimdim, which provides free web collaboration, allowing anyone to host and attend online meetings, demos and webinars using just a web browser, earlier this month.  Lead Management Lead Nurturing OneView Thought Leadership Dimdim case study
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, JUNE 26, 2014
    [Salesforce.com] Selling at Trade Shows: A Lesson From a Hot Shot High Tech Company
    Over 130,000 Salesforce.com customers, developers and partners were there. Last year I spoke at Dreamforce with my client DiscoverOrg.com. (If you sell into the IT area, check them out.) After our talk, I went to DiscoverOrg’s booth for a book signing. The exhibit hall was a zoo. It was fascinating. Qualifying Prospects
  • LEADSLOTH  |  WEDNESDAY, OCTOBER 20, 2010
    [Salesforce.com] Eloqua Experience 2010
    Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. This is available from within Salesforce.com, and it is a native Force.com application available from the AppExchange. Eloqua University.
  • LOOPFUSE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Salesforce.com] Want a 178% increase in deals? MarketingSherpa lays out the ROI of marketing automation in an Opsview case study
    The team there is awesome and even put together a “ Marketing Automation Blueprint ” detailing how they use LoopFuse with Salesforce.com. To add LoopFuse to Salesforce.com, click  here. We announced the great results Opsview experienced from their LoopFuse deployment some time ago.
  • ONPATH  |  FRIDAY, SEPTEMBER 2, 2011
    [Salesforce.com] 12 Things About Dreamforce 2011 You Probably Didn’t Know
    Salesforce.com’s annual conference (Dreamforce) was held recently at The Moscone Center in San Francisco. OnPath has a NATO secure 9001 call center facility and is a certified developer and consulting partner for Salesforce.com.Over 40,000 people registered and Metallica was the featured entertainment. But don’t worry.
  • LOOPFUSE  |  MONDAY, APRIL 2, 2012
    [Salesforce.com] Less Really Is More - Getting The Right Number of Fields on Your Form
    To add LoopFuse to Salesforce.com, click  here. Yes, we know it is tempting to continue adding all sorts of fields to the form you are creating because you want lots of information to help segment and prioritize your leads. But is that really the best way to design your landing pages for best click and response rates?  Enjoy!
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Salesforce.com] The Race To Own The Marketing Cloud
    Let’s take a look at the top contenders:  Salesforce.com Who are they? Who will win the race to build the best cloud suite of tools for the CMO? “The company’s. The post The Race To Own The Marketing Cloud appeared first on. Corporate Marketing Other Interesting Topics Product Marketing
  • LOOPFUSE  |  TUESDAY, DECEMBER 27, 2011
    [Salesforce.com] Tips on email marketing, a marketing automation blueprint, and examples of B2B lead nurturing top the list of most popular posts of 2011
    To add LoopFuse to Salesforce.com, click  here. The end of the year is a time to take inventory of your accomplishments as well as look forward to the opportunities a new year offers.  We are very excited about 2012 here at LoopFuse and wanted to share the three most popular Mouth of the Funnel blog posts for 2011.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 30, 2015
    [Salesforce.com] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
    Another survey, this one from Salesforce.com , is generally more optimistic, showing 41% of users rating marketing automation as very effective or effective. Source: Salesforce.com, 2015 State of Marketing I must say that I don’t find this topic particularly engaging at the moment. You can buy it here if you’re interested. Only 23.7%
  • B2B LEAD BLOG  |  FRIDAY, APRIL 1, 2011
    [Salesforce.com] Friday Wrap-Up: This week in B2B Marketing Tips
    Through all the noise around the Radian6 acquisition by salesforce.com, there was still loads of good B2B marketing insight out there. Howdy folks, happy April Fools' Day! Here are some of my favorites from the week: Proteus list of top B2B Blogs Okay, okay, not from this week, but something I rediscovered
  • ONPATH  |  THURSDAY, AUGUST 11, 2011
    [Salesforce.com] From Egg to Chicken - Marketing Investment Trends 2011
    If you’re looking at CRM, email, and business intelligence… could it all be done through customizing Salesforce , or with the help of pre-built apps on the Salesforce.com AppExchange? OnPath offers customization, implimentation and training services to Salesforce.com Ottawa and Salesforce.com Toronto customers.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 3, 2014
    [Salesforce.com] How to Organize Your CRM for Inside Sales Success
    The most important one could very well be our CRM, which at AG is Salesforce.com. One of my responsibilities is to do the training sessions about Salesforce.com for new hires at AG. I like to think that I have a few key tools in my prospecting toolbox. Spending hours on Salescore.com every day has allowed me to become quite proficient.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 2, 2013
    [Salesforce.com] Marketo Files for IPO: Will High Growth Outweigh High Losses?
    By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment.
  • LOOPFUSE  |  WEDNESDAY, APRIL 25, 2012
    [Salesforce.com] Trying to navigate the marketing technology landscape? [infographic]
    To add LoopFuse to Salesforce.com, click  here. Then you are in luck because the nice folks over at WordStream have produced this clever “map” that helps categorize the types of products that are out there and names leaders in each category. Remember – technology is an enabler. Enjoy!
  • CEEKUE  |  FRIDAY, JUNE 25, 2010
    [Salesforce.com] Trust is everything
    Salesforce.com is the now multi-billion cloud computing company started by Marc Benioff  in the beginning of 1999. And not only the software that salesforce.com customers are using is running on remote servers, also their CRM data is stored on remote servers. Problems. Because of the enormous growth of the company and [.].
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 13, 2010
    [Salesforce.com] Four Interesting Trends from Dreamforce
    Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. As the SaaS conference of the year, it’s a great time to get a pulse on how everyone is thinking about the next few years. With that possibility, revenue analytics jumps to the forefront as an extremely hot area.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Salesforce.com] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Back in, say, 2008, a product like this would be big news.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 19, 2011
    [Salesforce.com] Yes, Virginia, marketing automation is good for your company
    At Salesforce.com’s recent Dreamforce event, Mike Volpe, CMO of Hubspot, held a session entitled “Death by Marketing Automation&# and launched his company’s #DeathbyMA program to encourage marketing automation users to upgrade to their inbound marketing solution. The folks at Hubspot are great and super smart.
  • ONPATH  |  WEDNESDAY, JANUARY 11, 2012
    [Salesforce.com] Ottawa Consultant becomes Salesforce MVP
    OnPath’s Nebojsa “Nash” Zgonjanin is the only Canadian recipient of the Salesforce.com MVP achievement for Winter ’12. Please join us in congratulating Nash for this exceptional distinction, acknowledging his passion for Salesforce.com and continuing contributions to the community! OTTAWA, ONTARIO.
  • LOOPFUSE  |  TUESDAY, JULY 30, 2013
    [Salesforce.com] How to Use Twitter Cards with Nearstream Social Prospecting for Better Engagement
    The process from there is as previously posted where you can use LoopFuse to do nurturing, scoring, integrate to Salesforce.com, etc. To add LoopFuse to Salesforce.com, click  here. We posted previously about how you can use Twitter Cards and our LoopFuse marketing automation platform to combine social ads and lead capture.
  • ONPATH  |  FRIDAY, APRIL 26, 2013
    [Salesforce.com] Nebojsa "Nash" Zgonjanin - Salesforce MVP 2013
    Nebojsa "Nash" Zgonjanin, OnPath''s Salesforce CRM Developer, has once again been awarded MVP (Most Valuable Professional) by salesforce.com. MVPs are recognized for their outstanding contribution, expertise and knowledge in the salesforce.com community. Salesforce.com places extraordinary value on their MVP’s.
  • LOOPFUSE  |  FRIDAY, AUGUST 10, 2012
    [Salesforce.com] Replay of email lead nurturing training session [Video]
    To add LoopFuse to Salesforce.com, click  here. Click here to start at that point. The key is to start with the process and know the opportune moments to engage with your prospects. Once you have that mapped out, then start with simple lead flow and grow from there.  Enjoy! Want to get started with email lead nurturing? 
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 26, 2011
    [Salesforce.com] You do know what companies are visiting your web site, don't you?
    To add LoopFuse to Salesforce.com, click here. This is one of the most basic pieces of information you must have as a B2B marketer and we are frequently surprised by how many companies don’t have this or don’t know they can get it. We promise! We would love you to try out LoopFuse here.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Salesforce.com] Powerful Sales Brain Trust Speaks on #1 Competitive Edge
    Last Wednesday, I spoke at Dreamforce , the big SalesForce.com event that draws 130,000+ people globally. talked about today''s #1 competitive edge. (It''s what my new book, Agile Selling , is all about.) I also lead a panel discussion on this topic, featuring this extraordinary brain trust. Agile Learning
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 10, 2012
    [Salesforce.com] SetLogik Offers B2B Marketers a Real Marketing Database
    originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.
  • LOOPFUSE  |  FRIDAY, MAY 17, 2013
    [Salesforce.com] New Drupal Plugin release for LoopFuse - now supporting Drupal 7 (D7)
    To add LoopFuse to Salesforce.com, click  here. We’ve updated the LoopFuse Drupal Plugin to support Drupal 7! Special thanks go out to: Shakeel Tariq at ValorTech for the Initial patch and Derek Gilmore from DMZ Interactive for updates and testing. Check it out! Let us know how things look. link]. Marketing Automation cms d7 drupal
  • VIEWPOINT  |  WEDNESDAY, AUGUST 28, 2013
    [Salesforce.com] PowerViews with Nick Stein: The Role of Games in the Sales Office
    Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Mobile and social technologies have radically changed the way people buy. Stay Tuned.
  • LOOPFUSE  |  FRIDAY, JUNE 1, 2012
    [Salesforce.com] The Path to Landing Page Genius [Video]
    To add LoopFuse to Salesforce.com, click  here. We had a great time this week with the smart folks at on-line marketing agency Clever Zebo doing a webinar on landing pages including digging into what makes a great one, things to consider, and some great A/B testing examples. The best call to action text for your buttons.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Salesforce.com] The Awesome and Remarkable Power of Guest Posts
    So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. (We also used to write for SwitchandShift.com, but found the process so cumbersome, that we dropped out.). This post ran at the wildly popular Salesforce.com blog. As many know, this blog as been down for some time.
  • LOOPFUSE  |  TUESDAY, JULY 23, 2013
    [Salesforce.com] Accelerate Sales with Lead Nurturing [Video]
    To add LoopFuse to Salesforce.com, click  here. Enjoy! We would love you to try out LoopFuse  here. To find out exactly what LoopFuse does, click  here. You can try Nearstream for social lead generation  here. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 17, 2012
    [Salesforce.com] Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
    by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo!  I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com.  One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. Check it out.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Salesforce.com] Terminus Offers Targeted Display Ads for B2B
    For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. sales stages.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 9, 2012
    [Salesforce.com] East West Manufacturing Uses LoopFuse for Data, Metrics, and Engagement [Video]
    To add LoopFuse to Salesforce.com, click here. We have great customers here at LoopFuse and love to hear what they have to say about how our product is making a real impact on their business.  East West Manufacturing is one of those customers and Andy Reese explains why they love LoopFuse in this video. 
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 17, 2012
    [Salesforce.com] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
    It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.
  • LOOPFUSE  |  MONDAY, AUGUST 6, 2012
    [Salesforce.com] Are you getting gold medal results from your email lead nurturing efforts?
    We have a variety of lead flows enabled for our own use and took a look at one that is focused around those who have an interest in using LoopFuse with Salesforce.com specifically around our lead assignment capabilities. To add LoopFuse to Salesforce.com, click  here. Please, no batch and blast email campaigns. Average open rate: 31%.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Salesforce.com] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. So what makes Fliptop different from its competitors?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2009
    [Salesforce.com] B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
    Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Salesforce.com] New developments in B2B marketing list acquisition
    LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.  LevelEleven’s target prospect is a sales manager or sales operations manager in any company that uses Salesforce.com as their CRM system.  Photo credit: Wikipedia. Rented lists of prospects.
  • LOOPFUSE  |  THURSDAY, FEBRUARY 16, 2012
    [Salesforce.com] Unbounce + LoopFuse = Landing Page Awesomeness
    To add LoopFuse to Salesforce.com, click  here. We are very excited to announce that we now support Unbounce for landing pages. We are always on the lookout for great functionality we can add to LoopFuse via direct integrations and landing pages are an essential element to on-line marketing efforts.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Salesforce.com] Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace
    “Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com. Vidyard is currently available for download on the AppExchange. Press Releases
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 8, 2013
    [Salesforce.com] HubSpot Releases Social Inbox and Reveals So Much More
    The data includes Web and email behavior captured directly in HubSpot, data imported from Salesforce.com, and whatever else the system has available. Unstated but hovering in the background was the fact that Salesforce.com is an investor in HubSpot and might some day consider buying them to expand its own marketing scope.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 17, 2009
    [Salesforce.com] Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special
    week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems. How many business cards do you have laying around in one of the current states? 1. On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 2, 2012
    [Salesforce.com] KXEN Packages Automated Predictive Models within Salesforce Apps
    As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers.
  • FUNNEL FOCUS  |  TUESDAY, NOVEMBER 9, 2010
    [Salesforce.com] Brent Mellow Helps You Choose the Right Marketing Solution
    Brent completed his initial salesforce.com partner training in 2003 after having been a customer of salesforce.com for the two prior years. Brent is a certified salesforce.com administrator with nearly a decade of experience with salesforce.com and the Force.com cloud platform.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Salesforce.com] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com. Salesforce.com synch is bi-directional and works with lead and contact records. million in cash, a premium of 48% over their stock market price.
  • LOOPFUSE  |  FRIDAY, AUGUST 30, 2013
    [Salesforce.com] Replay of The Intersection of Modern Marketing and Sales 2.0 Webcast [Video]
    To add LoopFuse to Salesforce.com, click  here. We had a great session yesterday talking about modern marketing, sales 2.0, and what you can do in your organization to get started and take advantage of the awesome new tools and approaches out there. We would love you to try out LoopFuse  here. glider sales contracts Webinar
  • LOOPFUSE  |  TUESDAY, MAY 22, 2012
    [Salesforce.com] Setting Up a Simple Email Drip Campaign [How To]
    To add LoopFuse to Salesforce.com, click here. One email lead nurturing example we recommend to every company that is focused on getting people to sign up or register on their website is the simple Email Drip Campaign. The basic flow will look like this: Step 1. Create a lead flow and name it. Step 2. Step 3. Create a Pause node. Step 4.
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, JUNE 18, 2010
    [Salesforce.com] Is the In-House B2B Marketing Department Going Away?
    My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. One of the interesting topics that came up was outsourcing. It seems as if the marketing function has only recently caught on to this trend in a major way, though.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Salesforce.com] The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation
    So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. (We also used to write for SwitchandShift.com, but found the process so cumbersome, that we dropped out.). By the way, here’s my “badge” from Salesforce.com. You can read it here. What do you think?
  • LOOPFUSE  |  WEDNESDAY, JANUARY 18, 2012
    [Salesforce.com] Know your prospect engagement funnel and other great points from Matt Heinz
    To add LoopFuse to Salesforce.com, click here. Here is the full video replay of yesterday’s webinar with Matt Heinz of Heinz Marketing. Great stuff! We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
  • NUSPARK  |  SATURDAY, APRIL 27, 2013
    [Salesforce.com] How to Set Up a Promoted Tweet Campaign Targeting Keywords
    Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. When a match is made, your promoted tweet has an opportunity to win placement (like an Adwords auction) either in a user’s Twitter stream or in the search results (for when someone searches Twitter). Strategy for Advertisers.  .
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Salesforce.com] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    Salesforce.com leverages Facebook to drive attendance to its many events. One aspect of Salesforce.com’s Facebook presence that I particularly like is its willingness to share content from other sources that its audience may find useful. Let’s look at some examples of what they do well. SAP plays inline videos. Takeaways.
  • LOOPFUSE  |  TUESDAY, FEBRUARY 21, 2012
    [Salesforce.com] Identified Doubles Revenue With LoopFuse
    Organizations leveraging LoopFuse achieve 50 percent more productivity from their sales and marketing departments by efficiently nurturing, scoring and then assigning leads in Salesforce.com (CRM). To add LoopFuse to Salesforce.com, click  here. Today we are sharing one of those stories from super cool company Identified. Enjoy!
  • LOOPFUSE  |  THURSDAY, JANUARY 30, 2014
    [Salesforce.com] Salesfusion Acquires LoopFuse!
    Support for more CRM systems including MS Dynamics, Saleslogix, SugarCRM in addition to Salesforce.com. We are extremely excited to announce that LoopFuse has been acquired by Salesfusion! We couldn’t agree more and are combining to pursue this mission together. Customer report building and advanced analytics. Thanks! Robert Pease, CEO.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Salesforce.com] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
    Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. So choose wisely. Here is the list.
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 28, 2012
    [Salesforce.com] Create a segmented list as a follow up to your next email campaign
    To add LoopFuse to Salesforce.com, click  here. We wanted to highlight a really straightforward and powerful way to increase the performance of your next email campaign by focusing on what you do after sending it. Yes, we know you’ll be watching opens and clicks but we suggest you focus on what happens after those clicks. 
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 21, 2012
    [Salesforce.com] 4 of the Most Popular CRM Apps
    Does your company use Salesforce.com as your CRM? One way Salesforce.com users are combating this issue is by supplementing their Salesforce interface with apps from Salesforce.com’s AppExchange. Also make sure to see what your peers are saying about Salesforce.com apps in a recent discussion featured on our Sales Ops forum.
  • LOOPFUSE  |  FRIDAY, APRIL 26, 2013
    [Salesforce.com] Nearstream Social Campaigns Added to LoopFuse
    To add LoopFuse to Salesforce.com, click here. We built Nearstream to give you true social media ROI but identifying and surfacing the most meaningful sales ready conversations in Twitter.  We’re still refining things a bit so let us know if you have any feedback or would like to see us add anything.  We’d love to hear it!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Salesforce.com] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Having a had a few moments to digest the news (and some lunch), here are a few thoughts: - Good move for Salesforce. They have been lacking large-scale email capability, which all types of sales and marketing departments require.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Salesforce.com] eTrigue Puts a New Interface on Mature Marketing Automation Features
    This works directly from a Salesforce.com database, using the Salesforce.com email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems.
  • LOOPFUSE  |  FRIDAY, OCTOBER 15, 2010
    [Salesforce.com] Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse.
    You can then finalize the process by delivering this information into your sales team’s most trusted sidekick – Salesforce.com. Use our LoopFuse OneView salesforce.com plug-in (available on appexchange ) and all the lead scoring and grading will be populated into the lead view. The topic on hand – enhancing your CRM with Loopfuse. 
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 7, 2012
    [Salesforce.com] The Marketing Technology Landscape [New Infographic]
    To add LoopFuse to Salesforce.com, click  here. We highlighted an awesome (and detailed) marketing technology landscape infographic by Scott Brinker who writes the Chief Marketing Technologist blog back in February. Can you spot LoopFuse?  We’re nicely included in the “Marketing Automation” section in the middle left.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 20, 2009
    [Salesforce.com] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
    Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself. Registration is no longer required.)
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 27, 2014
    [Salesforce.com] 2014 is the Year of Video in B2B Marketing
    For more on video, please read this post from the wildly popular Salesforce.com blog:- written by yours truly. Video is hot in 2014 for B2B marketers. Video has the unique ability to engage multiple senses – sight and sound too, making it highly effective. Those are reasons you need to use video in your marketing programs.
  • ANNUITAS  |  MONDAY, JUNE 18, 2012
    [Salesforce.com] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    The best vendor event I ever attended was a Salesforce.com road show.  The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. This is staggering! 
  • LOOPFUSE  |  TUESDAY, JANUARY 22, 2013
    [Salesforce.com] Move Beyond Basic Email Marketing with Prospect Activity Information and Automated Follow Up Emails
    This manual hand off can be automated via Salesforce.com integration and personalized follow up emails can be sent from a designated salesperson after a selected wait time (a day or two).  To add LoopFuse to Salesforce.com, click here. This further leveled the marketing playing field between small and large companies.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 10, 2012
    [Salesforce.com] How to Tell If Your Customer Community is Driving Revenue
    It feeds activity into our marketing database and I’m able to selectively choose which pieces of that information I want to pass into our Salesforce.com CRM system. It’s been as simple as passing through someone’s Topliners community username into their contact record in Salesforce.com. Are we seeing steady growth?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Salesforce.com] More New Systems Challenge the Marketing Automation Status Quo
    It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Salesforce.com] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    date from the mid-2000s and were originally built to feed leads to Salesforce.com. On the other hand, Bislr said it doesn’t synchronize with custom objects from Salesforce.com and it doesn’t directly control which users can edit specific marketing campaigns or assets. think the answer is: probably not. But I digress.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Salesforce.com] Organizing the Chaos of Social CRM
    Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.
  • ONPATH  |  THURSDAY, JANUARY 5, 2012
    [Salesforce.com] 5 Cheesy Sales Techniques That Work
    OnPath is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal Date : Thursday January 26, 2011 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. In other words, it's all about the timing. You’re on the phone with a new prospect. 2. ” 4.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 12, 2015
    [Salesforce.com] Nice to get back in touch with Amanda Nelson at Ringlead
    Ogden of Find New Customers used to write a lot of guest posts for the Salesforce.com blog, like the very popular article The Importance of Attitude , which was about my nasty fall and recovery a year ago. My contact at Salesforce.com was Amanda Nelson. Jeffrey L. Doing much better now. Thank you.). see photo here). Ogden on Google.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Salesforce.com] MakesBridge Offers Powerful Features to Small Business Marketers
    Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. This group of marketers has different needs from even slightly larger companies. MakesBridge is another contender.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 14, 2013
    [Salesforce.com] PowerViews with Koka Sexton: How to Leverage Social Media
    The next PowerViews will be with Nick Stein of Salesforce.com. Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times ? An evangelist for social selling — and a U.S. What is Social Selling?
  • SALES CHALLENGER  |  MONDAY, MARCH 19, 2012
    [Salesforce.com] 11 More of the Most Popular CRM Apps
    Several weeks ago we discussed four of the most popular apps from Salesforce.com’s AppExchange that Salesforce CRM users can download to help improve the functionality, efficiency, and effectiveness of their interfaces. Our new CRM App resource breaks the apps down into in the following categories: Email and Data Integration. Lead Management.
  • SMASHMOUTH MARKETING  |  THURSDAY, JUNE 17, 2010
    [Salesforce.com] ActiveConversion Product Review: Demand Gen Intelligence
    They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. This can also include lead score.
  • ONPATH  |  TUESDAY, MARCH 8, 2011
    [Salesforce.com] Greed is Good, but Profit is Better
    Join us for 29 minutes as Erik Luhrs (President, GURUS Selling System) and Eric Hollebone (Director of CRM & Marketing Automation, OnPath) show you a new way to look at greed, 3 ways to drive higher performance from your sales team and how you can use technology like Salesforce.com to leverage more sales and profits.
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 14, 2012
    [Salesforce.com] Small Batch Marketing - What Microbreweries Can Teach Us About Marketing Automation
    To add LoopFuse to Salesforce.com, click  here. What can you learn about marketing automation from microbreweries?  Turns out plenty in terms of focus, volume, differentiation, and customer engagement.  We agree. but don’t make the only way you communicate. Feel free to add your favorites in the comments below.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 31, 2012
    [Salesforce.com] 2012 Marketing Outlook Survey Results Webinar Replay [Video]
    To add LoopFuse to Salesforce.com, click here. We had a great session yesterday going over the survey results from our recent Marketing Outlook Survey.  We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Salesforce.com] HubSpot Expands Its Services But Stays Focused on Small Business
    The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 27, 2013
    [Salesforce.com] Building Awesome Landing Pages with Unbounce and LoopFuse [Video]
    To add LoopFuse to Salesforce.com, click  here. We had a great session earlier this week talking about landing pages, how to use Unbounce to create awesome ones, and then connecting all that into LoopFuse for automated follow up, lead scoring, etc. Replay of the webinar below. Enjoy! We would love you to try out LoopFuse  here.
  • SMASHMOUTH MARKETING  |  MONDAY, JUNE 28, 2010
    [Salesforce.com] 5 Thoughts About Sales 2.0 Conference Opening Remarks
    Conference lead off speaker was Polly Sumner of Salesforce.com. This morning's Sales 2.0 Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working. It Gerhard Gschwandtner , the conference host,captures it with a question to Polly, "so it's about a mindset?" How they will use it.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Salesforce.com] How B2B Companies Can Know If Their Trade Show Marketing Works
    An example of a CRM product is Salesforce.com. Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. You can determine if a trade show is worth the investment.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 1, 2014
    [Salesforce.com] 6 Month Ago Today, I was a Dead Man
    Thanks for your support and don’t miss my “inspirational” post on the Salesforce.com blog on October 20th. On this day 6 months ago, I took a 12 foot fall onto a concrete floor. Broke my spine. Nearly tore off my right ear. Broke three ribs. ” But my long time wife Kathy replied “Don’t give up so fast.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Salesforce.com] 14 Must Attend Dreamforce Sessions for Marketers
    Hosted by salesforce.com, Dreamforce has turned into the cloud computing event of the year, attracting IT experts, sales folks, marketers and more to San Francisco for four days of high-profile speeches, in-demand musicians, but most of all, the sessions. How Salesforce.com Uses Online Marketing to Grow Our Business. Tuesday.
  • LOOPFUSE  |  FRIDAY, APRIL 20, 2012
    [Salesforce.com] A simple lead nurturing example for every business
    To add LoopFuse to Salesforce.com, click  here. Looking for lead nurturing examples? Look no further! One of the most beneficial things you can add to your sales process is an email lead nurturing campaign to engage with prospects through the middle of the funnel. This is not a system-generated, transactional email.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Salesforce.com] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. CRM integration includes native connectors for all editions of Salesforce.com (not just the Professional edition, as with most marketing automation products), soon to be supplemented by Microsoft Dynamics and Sugar CRM.
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