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  • OPENTOPIC  |  FRIDAY, APRIL 22, 2016
    [Salesforce.com] 5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy
    Opentopic blog >> salesforce.com Having run a few different marketing organizations over last few years, I’ve become more intimately aware of how to drive leads into a CRM and how to continually email those leads using different types of lead nurturing programs. Marketing Technology Cmo undefined
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Salesforce.com] B2B Prospecting Data Just Keeps Getting Better
    Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC). Stevens.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 3, 2012
    [Salesforce.com] Australia is Experiencing a Marketing Boom [CHART]
    You can see it everywhere from the launch of Salesforce.com’s  Marketing Cloud  to the incredible success of  Eloqua Experience 2012. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers. At Eloqua we have seen this in the form of increased customers as well as partner growth.
  • MODERN B2B MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Salesforce.com] The Big List of Dreamforce Networking Opportunities
    B2B Marketing Salesforce.com Social Media dreamforce marketing parties salesforce.com conferenceIf you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs.  But this big list is all about ways to network at Dreamforce 2010.  Welcome Reception, 6:00pm – 8:00pm, Expo Hall, North Hall D.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 20, 2015
    [Salesforce.com] How to Match Great Content to Your Sales Funnel
    She previously worked in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. In the B2B marketing world, the buying cycle is long. Navigating the Sales Funnel. 1. Top of the Funnel. Middle of the Funnel. Content Marketing
  • FATHOM  |  MONDAY, NOVEMBER 25, 2013
    [Salesforce.com] Breaking Down 5 Buzzwords from Dreamforce
    If you weren’t at last week’s Salesforce.com  Dreamforce conference  in San Francisco, I will tell you what you missed (besides endless parties … er, networking opportunities) and why it’s important. First off, with nonstop stimulation and fantastic food, drink, people and learning, sensory overload was the norm.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, AUGUST 31, 2011
    [Salesforce.com] Genius Marketing Laboratory at Dreamforce
    Today’s the first big day at Dreamforce and we’re really excited about all that’s going on. The energy at the show’s great this year and we’ve already had some really great interactions with customers and other show attendees. Here’s the schedule. 00-3:30: Andrew Gaffney (Nuts and Bolts of Today’s B2B Buyer).
  • MARKETING GENIUS BLOG  |  TUESDAY, JUNE 22, 2010
    [Salesforce.com] Chatter Gets Genius
    Tags: salesforce.com social marketing social marketing automation social media Chatter for Genius genius.com Salesforce
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Salesforce.com] Next-Generation Marketing Automation Systems Target Small Business
    nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014. I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Among U.S-based
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 28, 2012
    [Salesforce.com] Graphic: The 3 Biggest Marketing Trends of 2012
    Salesforce.com unveiled its Social Marketing Cloud , combining its purchases of Radian6 and Buddy Media. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood. – graphic.
  • LEADSLOTH  |  MONDAY, NOVEMBER 16, 2009
    [Salesforce.com] How Are CRM and Marketing Automation Different?
    For CRM, I focused on Salesforce.com. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems. Tags: Demand Generation Sales Force Automation b2b marketing crm marketing automation salesforce.com.will write about Social Media some other time, and focus on CRM in this post.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Salesforce.com] The Marketing Technologist: Time has Come!
    know for my own team we are building things we never did before like: iPhone aps, iPad aps, Android aps, as well as implementing various SaaS applications like Salesforce.com and WebTrends, and marketing automation applications like Aprimo but what is odd is that we have never had to talk with the CIO. No related posts.
  • ONPATH  |  FRIDAY, APRIL 26, 2013
    [Salesforce.com] Nebojsa "Nash" Zgonjanin - Salesforce MVP 2013
    Nebojsa "Nash" Zgonjanin, OnPath''s Salesforce CRM Developer, has once again been awarded MVP (Most Valuable Professional) by salesforce.com. MVPs are recognized for their outstanding contribution, expertise and knowledge in the salesforce.com community. Salesforce.com places extraordinary value on their MVP’s.
  • THE POINT  |  THURSDAY, OCTOBER 20, 2011
    [Salesforce.com] Radian6 Email Campaign Hits the Mark
    There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) B2B Marketing Content marketing Copywriting Creative Demand Generation E-mail email design email marketing Social Media graphic design radian6 salesforce.comWhat I like: 1.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 6, 2016
    [Salesforce.com] Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend
    It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. This vision of pervasive AI is how I personally expect the industry to develop. Those benefits are two sides of the same coin. It’s safe to assume that other major platform vendors will follow a similar path.
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Salesforce.com] 5 Common Content Syndication Mistakes
    If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Excessive Use of Filters.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 25, 2009
    [Salesforce.com] Should Demand Generation and Sales Automation Be Separate Systems?
    If so, the obvious but unspoken threat looming over the industry (“the elephant in the room of Damocles”) was always Salesforce.com , which is the main data source for most demand generation products. Tags: crm salesforce.com lead management sales automation demand generation I’ve been focusing (obsessing?)
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 8, 2011
    [Salesforce.com] From “Don’t be evil” to “Just be good”
    Salesforce.com created their 1/1/1 foundation providing 1% of their time, 1% of their product, and 1% of their equity to good causes. Community PR Saas Uncategorized salesforce.comFull disclosure – this post is not related to our standard business blog about all things SaaS and Marketing. Tweet This! Share this on LinkedIn.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Salesforce.com] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name. Since Salesforce.com can also capture lead source (i.e., But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 22, 2011
    [Salesforce.com] Building a Presence at Dreamforce
    Events Genius.com salesforce.comThis year, Dreamforce is going to be a bit different for Genius. After several years of taking part in and sponsoring the event, we’ve come to the realization that a booth presence just doesn’t cut it anymore—regardless of booth level or size. This year, we’re doing just that. Keep checking back for details.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 10, 2014
    [Salesforce.com] The Key Philosophies of the President of Find New Customers
    This is becoming an “inspirational” post to be published by the giant software firm Salesforce.com on October 20th. Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is well known for his unique thought leadership ideas.  . want to share these with you dear reader. Always be helping.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Salesforce.com] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. This is where Mariana comes in.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Salesforce.com] Dreamforce 2014: Process Is More Important Than Analytics
    photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. The core technology was acquired when Salesforce.com bought EdgeSpring last June. This is no longer a new thought, but few companies have actually done it. Winners will; losers won’t.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Salesforce.com] We Crush Our Event ROI at Dreamforce Each Year—Here’s How We Do It!
    Conferences Dreamforce Funnel Marketing Tips and Tricks B2b Events Event Marketing Event Marketing Strategy field marketing ROI salesforce.com Attending Dreamforce this October? If so, check out eve […].
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Salesforce.com] Organizing the Chaos of Social CRM
    Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [Salesforce.com] Fast and Furious Feature Releases – A Marketo Community Update
    by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Product and Industry Salesforce.com community updates customer feature requests feature release Marketo community profiling capability
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Salesforce.com] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    Salesforce.com leverages Facebook to drive attendance to its many events. One aspect of Salesforce.com’s Facebook presence that I particularly like is its willingness to share content from other sources that its audience may find useful. Let’s look at some examples of what they do well. SAP plays inline videos. Takeaways.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Salesforce.com] How B2B Companies Can Know If Their Trade Show Marketing Works
    An example of a CRM product is Salesforce.com. Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. You can determine if a trade show is worth the investment.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 19, 2010
    [Salesforce.com] It’s Time to Fire Your Sales Team!
    facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite News oracle oracle crm on demand Salesforce salesforce.com social selling twitter Web 2.0If you are in a leadership position for a sales team you should pay attention. Are you overseeing a team of sales dinosaurs? Prospecting Sales Sales 2.0 Dreamforce Enterprise 2.0
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 8, 2014
    [Salesforce.com] 12 Tips for Building and Managing a Bigger Sales Pipeline
    Salesforce.com does a great job of this, but may be too much for small businesses. Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Why do you need a pipeline in the first place? You need a pipeline that can triage and communicate with these prospects accordingly. for you.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Salesforce.com] 10 (More) Marketing Terms You Need To Know
    The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. Most CRM’s like SugarCRM and Salesforce.com are considered to be a SaaS as well as Google Apps like Google Docs. Last week we discussed 10 not-so-common marketing terms and as promised, here are… 10 (More) Marketing Terms You Need to Know.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Salesforce.com] Your Dreamforce Survival Guide #DF11
    Success at Dreamforce: the Girly Geeks – This blog post from salesforce.com addresses that lonely feeling of attending Dreamforce by yourself, and how a group of like-minded techies used social media to find each other. Marcus Nelson is the director of social media for salesforce.com. Better get into survival mode. can help. Be Early.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 14, 2012
    [Salesforce.com] How Social Collaboration Can Change the 80/20 Rule [CHART]
    by Egan Cheung | Tweet this If you are not already familiar with the 80/20 rule, or the Pareto Principle, it is a common rule of thumb applied in business to prioritize what 20% of causes can deliver 80% of the desired outcome. But – by redesigning the system we have also managed to capture good ideas even from the long tail of contributions. 
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 22, 2011
    [Salesforce.com] Building a Presence at Dreamforce
    Events Genius.com salesforce.comThis year, Dreamforce is going to be a bit different for Genius. After several years of taking part in and sponsoring the event, we’ve come to the realization that a booth presence just doesn’t cut it anymore—regardless of booth level or size. This year, we’re doing just that. Keep checking back for details.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Salesforce.com] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. CRM integration includes native connectors for all editions of Salesforce.com (not just the Professional edition, as with most marketing automation products), soon to be supplemented by Microsoft Dynamics and Sugar CRM.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Salesforce.com] Dreamforce 2014: It’s the Community, Stupid
    With Hillary Clinton and Al Gore among the keynoters at Salesforce.com’s annual Dreamforce user conference (can we even call it that anymore?) in San Francisco, you’ll forgive me for the Clinton-era reference in my title (explanation here for you Millennials who might not be familiar with the phrase). It’s about the community. leads).
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 17, 2011
    [Salesforce.com] Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App
    The company here, Vertical Response , could have used dry and boring specs for their integration with Salesforce.com. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor. They could have hosted a webinar.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2011
    [Salesforce.com] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
    But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features salesforce.com will unveil throughout the week. Salesforce.com also added the ability to instantly approve various functions, making Chatter into a workforce flow tool.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Salesforce.com] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” Well, maybe a little.)
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 14, 2011
    [Salesforce.com] Who Goes to Eloqua Experience?
    Salesforce.com   eVariant   Alinean   DemandGen   RelationshipOne   Verticurl. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. breakdown of companies represented by industry.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Salesforce.com] 5 Media Lessons Every Marketer Should Learn
    Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis , and featuring heavy hitters from Salesforce.com, Newsweek , comScore, and Questus. by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. It Comes Down to Value.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 3, 2009
    [Salesforce.com] Marketing Features in Salesforce.com Winter 10
    Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release.  This is more relevant than ever since marketers may wish to use Salesforce.com to track events like seminars that may have a registration fee.  Want to know more about this release and everything else Salesforce.com
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Salesforce.com] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    This revolution was started by Salesforce.com about a decade ago when they launched the AppExchange. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Why are you excited about Mintigo's new integration and overall partnership with Oracle Marketing Cloud? Marketing Measurement
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Salesforce.com] Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote
    B2B Marketing Salesforce.com Dreamforce partners Salesforce ISV Salesforce partners Salesforce.com partnersby Maria Pergolino Salesforce partner keynote kicked off my week with quite a bang.   It was a great way to start because the room was beyond packed- full of partners who were happy and excited to be part of the event. EMEA: 700+.
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Salesforce.com] Research Report: Lead Gen Not as Easy as Marketers Think
    I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Just when did demand generation get this complicated? In reality, however, things aren’t quite so convoluted.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Salesforce.com] The New Cloud Stack: Here's What the Company of the Future Looks Like
    The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. Salesforce.com for customer relationship management. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite. But how?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Salesforce.com] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. Rego has shown me a couple of approaches over the past few years, none of which quite worked out.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Salesforce.com] 42 B2B Marketing Acronyms and Abbreviations
    Salesforce.com. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), SME : Subject Matter Expert.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Salesforce.com] Marketo Conference: Small Changes, Big Picture
    More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360. My main reaction was, what’s new? Fair enough.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 10, 2012
    [Salesforce.com] How to Tell If Your Customer Community is Driving Revenue
    It feeds activity into our marketing database and I’m able to selectively choose which pieces of that information I want to pass into our Salesforce.com CRM system. It’s been as simple as passing through someone’s Topliners community username into their contact record in Salesforce.com. Are we seeing steady growth?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 8, 2013
    [Salesforce.com] HubSpot Releases Social Inbox and Reveals So Much More
    The data includes Web and email behavior captured directly in HubSpot, data imported from Salesforce.com, and whatever else the system has available. Unstated but hovering in the background was the fact that Salesforce.com is an investor in HubSpot and might some day consider buying them to expand its own marketing scope.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Salesforce.com] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Salesforce.com] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 9, 2012
    [Salesforce.com] The Enterprise’s $5.3 Billion Endorsement of the Cloud
    Not one to wait around, Salesforce.com said it would buy the cloud-based HR service Rypple a mere two weeks later. by Joe Payne | Tweet this If there was any remaining debate on whether cloud computing is here to stay, it was squashed today. billion. billion in December. SAP and Oracle’s combined purchases amount to a $5.3
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Salesforce.com] Eloqua, Oracle & Why Modern Marketing Needs Open Systems
    This means, at a technology level, that integrations with leading CRM systems such as Oracle’s Siebel and other CRM systems, Salesforce.com, and Microsoft CRM are necessary. by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 6, 2016
    [Salesforce.com] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
    The total market is larger because Infusionsoft can also sell to companies outside the U.S. ** To put this in perspective: five million clients at $3,000 per client would give Infusionsoft $15 billion revenue, ranking it just behind SAP as the worlds fifth-largest software company and nearly three times Salesforce.com's 2016 revenue of $6.67
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Salesforce.com] Manticore VII Marketing Automation and Lead Generation Released
    The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics. Digg this!
  • THE POINT  |  TUESDAY, APRIL 1, 2014
    [Salesforce.com] Why is Inside Sales So Scared of Lead Nurturing?
    The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. Whatever the motivation, any “push back” from Inside Sales to marketing automation and automated lead nurturing/qualification is misplaced. Once initiated, the steps are as follows: 1. Wait 2 weeks. 4.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 25, 2013
    [Salesforce.com] Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads
    Salesforce.com. The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. More than just a great video with a Call to Action and syndication, Marketing Made Simple delivers marketing qualified leads to you. sales leads). Eloqua/Oracle. Act-On Software.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 23, 2012
    [Salesforce.com] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
    Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created. Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more. This is 5% of industry installations and 25% of industry revenue.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Salesforce.com] 14 Must Attend Dreamforce Sessions for Marketers
    Hosted by salesforce.com, Dreamforce has turned into the cloud computing event of the year, attracting IT experts, sales folks, marketers and more to San Francisco for four days of high-profile speeches, in-demand musicians, but most of all, the sessions. How Salesforce.com Uses Online Marketing to Grow Our Business. Tuesday.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [Salesforce.com] Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness
    B2B Sales Salesforce.com dreamforce sales 2.0 by Katie Byrnes Dreamforce has been over for a few weeks now, and many are trying their best to implement the best practices they learned in the many sessions they attended.  To learn more, watch the video below. sales and marketing alignment sales case studies sales effectiveness
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Salesforce.com] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Having a had a few moments to digest the news (and some lunch), here are a few thoughts: - Good move for Salesforce. They have been lacking large-scale email capability, which all types of sales and marketing departments require.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Salesforce.com] New Marketing Automation Options for Small Business in the VEST Report
    The system offers advanced versions of the usual marketing automation functions: email, landing pages, Web forms and surveys, lead scoring, multi-step nurture flows, media hosting, and CRM integration with Salesforce.com , Microsoft Dynamics CRM , and Sugar CRM. Here are thumbnails of the others. Most clients have fewer than ten employees.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Salesforce.com] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 31, 2011
    [Salesforce.com] Why Eloqua is Working with Habitat for Humanity
    Companies like Microsoft, and Salesforce.com have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. Find what works for you and your organization. Share email.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Salesforce.com] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    Plus, there just aren’t that many enterprise software companies who still need what Silverpop is offering: Oracle and Salesforce.com have already made their purchases, Adobe is part of the way there with Neolane, and SAS and Teradata have their own tools and are probably less interested in B2B because most buyers are small or mid-size firms.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 4, 2012
    [Salesforce.com] MindMatrix Adds Sales Support to Marketing Automation
    These include landing pages and forms for lead capture; email and postal mail; lead scoring on attributes and behaviors; branching multi-step campaigns; and bi-directional synchronization with Salesforce.com, Microsoft Dynamics, Outlook, and SugarCRM. This is happening to some extent, but not as quickly as I had expected.
  • MARKETING FINGER  |  THURSDAY, FEBRUARY 2, 2012
    [Salesforce.com] How to Turn Followers and Fans into Leads (and when not to)
    Do you enter your followers and fans into Salesforce.com (or other CRM)? Q. One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. So how do you best turn fans into leads? Should they be considered in the same sentence?
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Salesforce.com] Social Media Marketing Tools For B2B Marketers
    Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing. Real Analytics.
  • THE POINT  |  THURSDAY, NOVEMBER 5, 2009
    [Salesforce.com] Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide
    BAS) I think the marketing systems are maturing and becoming more easily integrated into leading CRM packages like Salesforce.com and Oracle CRM On Demand. Tags: Marketing Automation barbara angius saxby CRM eloqua marketo salesforce.com.Sales management and executives, however, are focused on hitting monthly and quarterly targets.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Salesforce.com] Marketing Automation's Unhappy Users: Trouble in Paradise?
    The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. The paper itself will be available to Webinar attendees.
  • ANNUITAS  |  THURSDAY, JUNE 12, 2014
    [Salesforce.com] The Problem With Account-Based Marketing
    Consider how leads vs. contacts work in Salesforce.com. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. After all, a “qualified” lead that has run the gauntlet of demographic and activity-based scoring from a company that will never, ever buy is not really a lead.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 12, 2010
    [Salesforce.com] The Salesforce.com AppExchange – A Time Saving Resource for Marketers
    Other marketers take time to do product trials which saves them from selecting the wrong solution, but again, this process may be time consuming. . I had accepted this as part of the job of being a marketer, until I started using the Salesforce.com AppExchange.  This can be time consuming and may lead to many dead ends.  Free test drives.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [Salesforce.com] Optimizing Lead Distribution for Higher Conversion
    In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, That’s a complex question when you think about it. Leverage this.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 11, 2010
    [Salesforce.com] August 2010 Release – List Building, Social Profiles, Sharing, Multiple Watchlists
    Tags: Product Updates salesforce.com oracle crm on demand social intelligence customer 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Salesforce.com] How RightWave Solves the Marketing Automation Skill Shortage
    Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave. One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 1, 2014
    [Salesforce.com] Syndication is a key business strategy for Marketing Made Simple TV
    This is why we publish the show (after a 14 day waiting period) to sites such as Social Media Today, Business2Community, CustomerThink, CMO.com, Fearless Competitor and Salesforce.com. We’ve had many truly awesome guests on Marketing Made Simple TV. You can see them all here: The show guest list on Marketing Made Simple TV. Tweet this!
  • BIZIBLE  |  MONDAY, FEBRUARY 29, 2016
    [Salesforce.com] 3 Skills Demand Generation Marketers Must Master Or Risk Going Extinct
    CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. Demand gen marketers are a lot like hunter gatherers. hunter gatherer’s basic job is to track and hunt for food. Successful hunters were the ones who could understand the landscape, recognize the tracks of animals, and predict their location.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Salesforce.com] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. What the heck does that last sentence mean? It’s bright.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 18, 2010
    [Salesforce.com] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
    To answer this question I’ve invited Aaron Ross, CEO of PebbleStorm and the author of "PREDICTABLE REVENUE: Lessons Learned From Growing Salesforce.com’s $1 Billion Sales Machine", to join me for this complimentary webinar on Thursday, May 20th. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Salesforce.com] Top 50 B2B Marketing Influencers On Twitter
    Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.). Cambridege, MA – [link].
  • PAUL GILLIN  |  THURSDAY, SEPTEMBER 15, 2011
    [Salesforce.com] Measuring the Immeasurable
    Influence measurement is a natural evolution of conversation monitoring, a discipline that’s personified by Salesforce.com’s Radian6 tool and dozens of competitors. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. Coming from a 50-year-old, it’s an insult.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Salesforce.com] Where is B2B data-driven marketing headed?
    Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. Data drives B2B marketing today, and it’s a fast-evolving arena.  Here are some of their predictions. 1. The rise of the marketing technologist.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 6, 2010
    [Salesforce.com] First Pictures From Dreamforce
    Salesforce, salesforce.com, salesview. Salesforce salesforce.com salesviewThe time for Dreamforce has finally arrived. It was exciting to see all of the Tweets and Facebook updates from people as the arrived. Within hours great pictures started getting posted online for Dreamforce. Here are some of my favorites.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Salesforce.com] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Salesforce.com] Six hot trends in social influence marketing
    Salesforce.com is also identifying and rewarding their “Chatterati” — employees who are the most helpful online influencers, regardless of their title or job role. Influence has been democratized! This is another way of saying, “Who creates buzz?” This begs the question … Now what? Tweet.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Salesforce.com] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Salesforce.com] Eloqua Announces Chatter Integration
    The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. Eloqua connected me with their product team who gave me a demo. Also, data from Eloqua is synced with Chatter.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 21, 2013
    [Salesforce.com] PowerViews with Bob Perkins: Inside Sales is Here to Stay
    Bob cites Salesforce.com’s team as an example of a home-based team that schedules two to three major customer trips each year, ensuring a mix of rapid response and personal relationship development. My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. mail communication. isp.org. Stay Tune
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 18, 2012
    [Salesforce.com] 13 Events You Should Attend In 2013
    The Holy Grail in cloud computing events, Dreamforce is where salesforce.com Founder & CEO Marc Benioff unveils the latest in greatest in the world of salesforce. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. New Media Expo (NMX AKA BlogWorld). Las Vegas, NV. Email Evolution Conference. Miami Beach, FL.
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Salesforce.com] Is Interactive Content Part Of Your Marketing Stack?
    Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Distribution. Metrics.
  • MARKETING ACTION  |  MONDAY, JANUARY 28, 2013
    [Salesforce.com] Rapid Notify Sees 20% Leap in Closing Rates
    To that end, the company researched vendors using Salesforce.com’s AppExchange, and then interviewed them all. We love success stories, especially when it’s our customers experiencing the success. The next step was using a third-party email service provider, a solution Rapid Notify quickly outgrew.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Salesforce.com] Happy St. Patrick’s Day from Find New Customers!
    But an awesome blog at Salesforce.com came from that The Importance of Attitude  and it has been shared on Twitter over 100 times, so please check it out. Please note that Amanda Nelson who used to be at Salesforce.com is now at RingLead.com and my guest post on marketing will publish on March 23rd there. Despite our slow connection.)
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Salesforce.com] MakesBridge Offers Powerful Features to Small Business Marketers
    Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. This group of marketers has different needs from even slightly larger companies. MakesBridge is another contender.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 13, 2010
    [Salesforce.com] Four Interesting Trends from Dreamforce
    Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. As the SaaS conference of the year, it’s a great time to get a pulse on how everyone is thinking about the next few years. With that possibility, revenue analytics jumps to the forefront as an extremely hot area.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Salesforce.com] B2B Videos: Go Beyond Humdrum
    Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Salesforce.com] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    beleaguered salesperson recently reached out to me and said “ I’ve called EVERYONE in our Salesforce.com database and I have zero prospects! 10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. That’s the theme of this post.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 11, 2011
    [Salesforce.com] Marketo Spark Targets Small Business Marketing Automation
    With its $750 price, no shopping cart, and a reliance Salesforce.com for CRM, Spark appeals to a different market of slightly larger companies. Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. So the news here is price.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 30, 2014
    [Salesforce.com] Find New Customers ends 2014, ready to crank up 2015
    To learn about how I became a medical miracle, read “ The Importance of Attitude ” from the Salesforce.com blog. As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Offering lots of value potential. Sorry, Best Buy.
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