IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 8, 2014
[Salesforce.com] The Characteristics of a Marketing Automation Expert [Infographic]
She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. What does it take to become a marketing automation expert? Share the knowledge!
VIEWPOINT | WEDNESDAY, AUGUST 14, 2013
[Salesforce.com] PowerViews with Koka Sexton: How to Leverage Social Media
The next PowerViews will be with Nick Stein of Salesforce.com. Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times ? An evangelist for social selling — and a U.S. What is Social Selling?
SALES CHALLENGER | TUESDAY, FEBRUARY 21, 2012
[Salesforce.com] 4 of the Most Popular CRM Apps
Does your company use Salesforce.com as your CRM? One way Salesforce.com users are combating this issue is by supplementing their Salesforce interface with apps from Salesforce.com’s AppExchange. Also make sure to see what your peers are saying about Salesforce.com apps in a recent discussion featured on our Sales Ops forum.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 17, 2012
[Salesforce.com] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.
BIZNOLOGY | WEDNESDAY, NOVEMBER 27, 2013
[Salesforce.com] B2B prospecting data just keeps getting better
Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. (Photo credit: Wikipedia). Company SWOT analysis (OneSource).
LOOPFUSE | THURSDAY, APRIL 26, 2012
[Salesforce.com] 3 Lead Management Lessons from the NFL Draft
To add LoopFuse to Salesforce.com, click here. The NFL draft started today and Andrew Luck of Stanford was drafted #1 overall by the Indianapolis Colts. This was one of the biggest unkept secrets ever. The departure of Peyton Manning, private workouts, and carefully crafted messages in the press from both sides all led to the pick.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 9, 2011
[Salesforce.com] Fast and Furious Feature Releases – A Marketo Community Update
by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Product and Industry Salesforce.com community updates customer feature requests feature release Marketo community profiling capability
LOOPFUSE | TUESDAY, FEBRUARY 21, 2012
[Salesforce.com] Identified Doubles Revenue With LoopFuse
Organizations leveraging LoopFuse achieve 50 percent more productivity from their sales and marketing departments by efficiently nurturing, scoring and then assigning leads in Salesforce.com (CRM). To add LoopFuse to Salesforce.com, click here. Today we are sharing one of those stories from super cool company Identified. Enjoy!
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 3, 2013
[Salesforce.com] ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database
B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match. Everybody wins!
NUSPARK | SATURDAY, APRIL 27, 2013
[Salesforce.com] How to Set Up a Promoted Tweet Campaign Targeting Keywords
Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. When a match is made, your promoted tweet has an opportunity to win placement (like an Adwords auction) either in a user’s Twitter stream or in the search results (for when someone searches Twitter). Strategy for Advertisers. .
LEADSLOTH | WEDNESDAY, OCTOBER 20, 2010
[Salesforce.com] Eloqua Experience 2010
Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. This is available from within Salesforce.com, and it is a native Force.com application available from the AppExchange. Eloqua University.
LOOPFUSE | WEDNESDAY, NOVEMBER 23, 2011
[Salesforce.com] Want a 178% increase in deals? MarketingSherpa lays out the ROI of marketing automation in an Opsview case study
The team there is awesome and even put together a “ Marketing Automation Blueprint ” detailing how they use LoopFuse with Salesforce.com. To add LoopFuse to Salesforce.com, click here. We announced the great results Opsview experienced from their LoopFuse deployment some time ago.
LOOPFUSE | THURSDAY, AUGUST 1, 2013
[Salesforce.com] Marketing automation is core to an agile marketing plan
To add LoopFuse to Salesforce.com, click here. Agile marketing is all about speed, responsiveness, measurement, and constant iteration to find, attract, close, and retain customers. That’s much easier to say than to do as many companies struggle with simple A/B testing approaches and work to truly quantify their annual marketing plan.
LOOPFUSE | FRIDAY, SEPTEMBER 28, 2012
[Salesforce.com] Create a segmented list as a follow up to your next email campaign
To add LoopFuse to Salesforce.com, click here. We wanted to highlight a really straightforward and powerful way to increase the performance of your next email campaign by focusing on what you do after sending it. Yes, we know you’ll be watching opens and clicks but we suggest you focus on what happens after those clicks.
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 24, 2013
[Salesforce.com] The Awesome and Remarkable Power of Guest Posts
So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. (We also used to write for SwitchandShift.com, but found the process so cumbersome, that we dropped out.). This post ran at the wildly popular Salesforce.com blog. As many know, this blog as been down for some time.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 14, 2014
[Salesforce.com] High Sales Efficiency Expectations with Marketing Automation [Infographic]
Marketing Automation is deeply ingrained in our sales and marketing organizations, as much as Salesforce.com is. Sales Prospecting Perspectives is pleased to bring you a guest post from Brian Hansford , Director of Client Services and Marketing Automation Practice at Heinz Marketing. urvey data is on SlideShare.
LOOPFUSE | MONDAY, AUGUST 5, 2013
[Salesforce.com] 3 Ways to Kickstart Your Marketing Funnel
To add LoopFuse to Salesforce.com, click here. Marketing is often more art than science so rarely can you just do one thing to start attracting prospects, building brand awareness, or generating word of mouth buzz about your company or product. Identify and engage the influencers in your market. just blindly bidding on keywords).
LOOPFUSE | THURSDAY, FEBRUARY 16, 2012
[Salesforce.com] Unbounce + LoopFuse = Landing Page Awesomeness
To add LoopFuse to Salesforce.com, click here. We are very excited to announce that we now support Unbounce for landing pages. We are always on the lookout for great functionality we can add to LoopFuse via direct integrations and landing pages are an essential element to on-line marketing efforts.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JANUARY 31, 2014
[Salesforce.com] More New Systems Challenge the Marketing Automation Status Quo
It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.
CRIMSON MARKETING | WEDNESDAY, AUGUST 13, 2014
[Salesforce.com] Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
Ren has25+ years of product marketing, business development, and general management experience in the high-tech industry, having previously held executive positions atOracle Corp, Symantec, Business Objects, SAP, Salesforce.com, and Serena Software. Ren Bonvanie isthe Chief Marketing Officer of Palo Alto Networks.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 14, 2014
[Salesforce.com] What Makes a Good Marketing Platform? Rules for Platformality
The only real requirements seems to be some sort of a marketplace – all loosely modeled on Salesforce.com’s AppExchange, which in turn I see as inspired on Apple’s App Store. That Scott Brinker is such a devil. Here are my thoughts on this, folks. This means something specific. Again, this isn’t always available.
PAUL GILLIN | TUESDAY, FEBRUARY 22, 2011
[Salesforce.com] Organizing the Chaos of Social CRM
Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.
LOOPFUSE | MONDAY, AUGUST 12, 2013
[Salesforce.com] Please don't call it an email blast
To add LoopFuse to Salesforce.com, click here. The phrase “email blast” has made its way into the everyday language of marketers…and that is not necessarily a good thing. Email marketing started around this concept based on what had been done in the world of direct mail – bulk mail. Thanks Mitch!
LOOPFUSE | FRIDAY, SEPTEMBER 14, 2012
[Salesforce.com] Small Batch Marketing - What Microbreweries Can Teach Us About Marketing Automation
To add LoopFuse to Salesforce.com, click here. What can you learn about marketing automation from microbreweries? Turns out plenty in terms of focus, volume, differentiation, and customer engagement. We agree. but don’t make the only way you communicate. Feel free to add your favorites in the comments below.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 3, 2012
[Salesforce.com] Australia is Experiencing a Marketing Boom [CHART]
You can see it everywhere from the launch of Salesforce.com’s Marketing Cloud to the incredible success of Eloqua Experience 2012. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers. At Eloqua we have seen this in the form of increased customers as well as partner growth.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, APRIL 17, 2015
[Salesforce.com] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” Well, maybe a little.)
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 25, 2011
[Salesforce.com] Your Dreamforce Survival Guide #DF11
Success at Dreamforce: the Girly Geeks – This blog post from salesforce.com addresses that lonely feeling of attending Dreamforce by yourself, and how a group of like-minded techies used social media to find each other. Marcus Nelson is the director of social media for salesforce.com. Better get into survival mode. can help. Be Early.
LOOPFUSE | THURSDAY, JANUARY 3, 2013
[Salesforce.com] A New Year's Resolution Worth Keeping - View Marketing Success Through the Sales Pipeline
To add LoopFuse to Salesforce.com, click here. There are many different dimensions to the marketing discipline and no shortage of pundits who expound on the merits and complexities of brand, position, etc. but in reality, the only thing that matters about your marketing efforts are their impact on customer acquisition.
LOOPFUSE | FRIDAY, AUGUST 9, 2013
[Salesforce.com] Marketing Automation Adopted by Only 1% of Businesses
To add LoopFuse to Salesforce.com, click here. Really? Just 1% you say? How can that be with so much buzz about marketing automation and its benefits? Micro-Business (under $5M in revenue) – ~22,000 companies have adopted marketing automation (15k with one vendor). 2. Interesting times ahead!
FEARLESS COMPETITOR | FRIDAY, JUNE 17, 2011
[Salesforce.com] Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App
The company here, Vertical Response , could have used dry and boring specs for their integration with Salesforce.com. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor. They could have hosted a webinar.
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 24, 2013
[Salesforce.com] The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation
So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. (We also used to write for SwitchandShift.com, but found the process so cumbersome, that we dropped out.). By the way, here’s my “badge” from Salesforce.com. You can read it here. What do you think?
LOOPFUSE | FRIDAY, APRIL 20, 2012
[Salesforce.com] A simple lead nurturing example for every business
To add LoopFuse to Salesforce.com, click here. Looking for lead nurturing examples? Look no further! One of the most beneficial things you can add to your sales process is an email lead nurturing campaign to engage with prospects through the middle of the funnel. This is not a system-generated, transactional email.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 20, 2015
[Salesforce.com] How to Match Great Content to Your Sales Funnel
She previously worked in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. In the B2B marketing world, the buying cycle is long. Navigating the Sales Funnel. 1. Top of the Funnel. Middle of the Funnel. Content Marketing
CUSTOMER EXPERIENCE MATRIX | FRIDAY, DECEMBER 26, 2014
[Salesforce.com] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. CRM integration includes native connectors for all editions of Salesforce.com (not just the Professional edition, as with most marketing automation products), soon to be supplemented by Microsoft Dynamics and Sugar CRM.
VIEWPOINT | TUESDAY, DECEMBER 17, 2013
[Salesforce.com] B2B Prospecting Data Just Keeps Getting Better
Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC). Stevens.
THE POINT | FRIDAY, JUNE 13, 2014
[Salesforce.com] 5 Common Content Syndication Mistakes
If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Excessive Use of Filters.
IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 28, 2012
[Salesforce.com] Graphic: The 3 Biggest Marketing Trends of 2012
Salesforce.com unveiled its Social Marketing Cloud , combining its purchases of Radian6 and Buddy Media. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood. – graphic.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 22, 2014
[Salesforce.com] Next-Generation Marketing Automation Systems Target Small Business
nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014. I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Among U.S-based
LOOPFUSE | FRIDAY, OCTOBER 18, 2013
[Salesforce.com] Check out our Fall 2013 release!
CRM Field List Segmentation – you can use fields directly from Salesforce.com to build segmented lists. We’ve been busy building out our marketing automation platform with some new features and additional infrastructure improvements. Let us know if we can help set that up for you!
LOOPFUSE | MONDAY, MARCH 4, 2013
[Salesforce.com] What's Your Lead Velocity Rate (LVR)?
To add LoopFuse to Salesforce.com, click here. If you run a recurring revenue business (SaaS, etc.) then this article by Jason Lemkin is well worth reading. He points out that the best leading indicator of sales pipeline performance is your Qualified Lead Velocity Rate (LVR) which measures your growth in qualified leads month over month.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 14, 2012
[Salesforce.com] How Social Collaboration Can Change the 80/20 Rule [CHART]
by Egan Cheung | Tweet this If you are not already familiar with the 80/20 rule, or the Pareto Principle, it is a common rule of thumb applied in business to prioritize what 20% of causes can deliver 80% of the desired outcome. But – by redesigning the system we have also managed to capture good ideas even from the long tail of contributions.
SALES CHALLENGER | MONDAY, MARCH 19, 2012
[Salesforce.com] 11 More of the Most Popular CRM Apps
Several weeks ago we discussed four of the most popular apps from Salesforce.com’s AppExchange that Salesforce CRM users can download to help improve the functionality, efficiency, and effectiveness of their interfaces. Our new CRM App resource breaks the apps down into in the following categories: Email and Data Integration. Lead Management.
MODERN B2B MARKETING | TUESDAY, JANUARY 18, 2011
[Salesforce.com] Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness
B2B Sales Salesforce.com dreamforce sales 2.0 by Katie Byrnes Dreamforce has been over for a few weeks now, and many are trying their best to implement the best practices they learned in the many sessions they attended. To learn more, watch the video below. sales and marketing alignment sales case studies sales effectiveness
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 11, 2010
[Salesforce.com] August 2010 Release – List Building, Social Profiles, Sharing, Multiple Watchlists
Tags: Product Updates salesforce.com oracle crm on demand social intelligence customer 2.0
LOOPFUSE | MONDAY, MAY 6, 2013
[Salesforce.com] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
To add LoopFuse to Salesforce.com, click here. This report is valuable to the largest of enterprises who have significant budget available to invest in a complex and expensive CRM Lead Management system (aka, marketing automation). We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here.
LOOPFUSE | FRIDAY, AUGUST 10, 2012
[Salesforce.com] Replay of email lead nurturing training session [Video]
To add LoopFuse to Salesforce.com, click here. Click here to start at that point. The key is to start with the process and know the opportune moments to engage with your prospects. Once you have that mapped out, then start with simple lead flow and grow from there. Enjoy! Want to get started with email lead nurturing?
PAUL GILLIN | THURSDAY, AUGUST 4, 2011
[Salesforce.com] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
Salesforce.com leverages Facebook to drive attendance to its many events. One aspect of Salesforce.com’s Facebook presence that I particularly like is its willingness to share content from other sources that its audience may find useful. Let’s look at some examples of what they do well. SAP plays inline videos. Takeaways.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 10, 2014
[Salesforce.com] Marketo Conference: Small Changes, Big Picture
More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360. My main reaction was, what’s new? Fair enough.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 8, 2013
[Salesforce.com] HubSpot Releases Social Inbox and Reveals So Much More
The data includes Web and email behavior captured directly in HubSpot, data imported from Salesforce.com, and whatever else the system has available. Unstated but hovering in the background was the fact that Salesforce.com is an investor in HubSpot and might some day consider buying them to expand its own marketing scope.
B2BMARKETINGSMARTS | MONDAY, APRIL 18, 2011
[Salesforce.com] Tips for winning the B2B company or product “name game.”
Salesforce.com , for example, suggests a lot about the B2B company before you see their website. Welcome my guest Steven Moody, who has some excellent advice to share on company and product naming. noticed five different ways to go about it: Name + type of business (“Smith’s Accounting ). Unused brand (“Salesforce ).
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 8, 2014
[Salesforce.com] 12 Tips for Building and Managing a Bigger Sales Pipeline
Salesforce.com does a great job of this, but may be too much for small businesses. Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Why do you need a pipeline in the first place? You need a pipeline that can triage and communicate with these prospects accordingly. for you.
LOOPFUSE | WEDNESDAY, APRIL 4, 2012
[Salesforce.com] Plugging in with LoopFuse
To add LoopFuse to Salesforce.com, click here. Hey LoopFuse fans! Just a reminder here, from the Support team, on how extensible OneView can be. LoopFuse has integration solutions for the following popular platforms and products. We also have a plugin that allows you to integrate your Wordpress site, Contact Form 7, and LoopFuse together.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 29, 2014
[Salesforce.com] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
This revolution was started by Salesforce.com about a decade ago when they launched the AppExchange. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Why are you excited about Mintigo's new integration and overall partnership with Oracle Marketing Cloud? Marketing Measurement
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 10, 2012
[Salesforce.com] How to Tell If Your Customer Community is Driving Revenue
It feeds activity into our marketing database and I’m able to selectively choose which pieces of that information I want to pass into our Salesforce.com CRM system. It’s been as simple as passing through someone’s Topliners community username into their contact record in Salesforce.com. Are we seeing steady growth?
MODERN B2B MARKETING | TUESDAY, AUGUST 30, 2011
[Salesforce.com] Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote
B2B Marketing Salesforce.com Dreamforce partners Salesforce ISV Salesforce partners Salesforce.com partnersby Maria Pergolino Salesforce partner keynote kicked off my week with quite a bang. It was a great way to start because the room was beyond packed- full of partners who were happy and excited to be part of the event. EMEA: 700+.
THE POINT | MONDAY, OCTOBER 20, 2014
[Salesforce.com] Research Report: Lead Gen Not as Easy as Marketers Think
I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Just when did demand generation get this complicated? In reality, however, things aren’t quite so convoluted.
SALES CHALLENGER | MONDAY, AUGUST 12, 2013
[Salesforce.com] The Challenger Approach to Opportunity Management
Embedding the application in seller workflow, specifically, native on Salesforce.com, to create a one-stop portal for all opportunity-related data and insight. It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? Wrong.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 2, 2011
[Salesforce.com] The Marketing Technologist: Time has Come!
know for my own team we are building things we never did before like: iPhone aps, iPad aps, Android aps, as well as implementing various SaaS applications like Salesforce.com and WebTrends, and marketing automation applications like Aprimo but what is odd is that we have never had to talk with the CIO. No related posts.
LOOPFUSE | TUESDAY, AUGUST 27, 2013
[Salesforce.com] Being a great CMO
To add LoopFuse to Salesforce.com, click here. Greatness can be defined in many ways… “To be great is to be misunderstood.” – Ralph Waldo Emerson. “Be not afraid of greatness. Some are born great, some achieve greatness, and others have greatness thrust upon them.” – William Shakespeare, Twelfth Night. What do you think?
FEARLESS COMPETITOR | FRIDAY, OCTOBER 10, 2014
[Salesforce.com] The Key Philosophies of the President of Find New Customers
This is becoming an “inspirational” post to be published by the giant software firm Salesforce.com on October 20th. Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is well known for his unique thought leadership ideas. . want to share these with you dear reader. Always be helping.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 4, 2013
[Salesforce.com] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Having a had a few moments to digest the news (and some lunch), here are a few thoughts: - Good move for Salesforce. They have been lacking large-scale email capability, which all types of sales and marketing departments require.
SAVVY B2B MARKETING | THURSDAY, MARCH 29, 2012
[Salesforce.com] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 31, 2011
[Salesforce.com] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features salesforce.com will unveil throughout the week. Salesforce.com also added the ability to instantly approve various functions, making Chatter into a workforce flow tool.
LOOPFUSE | WEDNESDAY, AUGUST 14, 2013
[Salesforce.com] A CMO to-do list for the first day on the job
To add LoopFuse to Salesforce.com, click here. Congratulations! You’ve landed your dream job as Chief Marketing Officer (CMO) at Awesomeco. In addition to getting your paperwork filled out and electronic footprint established, here are 5 things that should be on your “to do” list on your first day on the job as the new CMO: 1. What remains?
THE FORWARD OBSERVER | MONDAY, NOVEMBER 26, 2012
[Salesforce.com] How B2B Companies Can Know If Their Trade Show Marketing Works
An example of a CRM product is Salesforce.com. Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. You can determine if a trade show is worth the investment.
LOOPFUSE | WEDNESDAY, APRIL 25, 2012
[Salesforce.com] A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program [How To]
You can use Conditional Nodes to check a wide array of states within LoopFuse and Salesforce.com. To add LoopFuse to Salesforce.com, click here. Getting in to the details, however, can be where people get lost in the weeds. Maybe you’re not sure how to segment your list more effectively. Know where you want prospects to end up.
EMAGINE B2B BLOG | MONDAY, JANUARY 19, 2015
[Salesforce.com] 10 (More) Marketing Terms You Need To Know
The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. Most CRM’s like SugarCRM and Salesforce.com are considered to be a SaaS as well as Google Apps like Google Docs. Last week we discussed 10 not-so-common marketing terms and as promised, here are… 10 (More) Marketing Terms You Need to Know.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 9, 2012
[Salesforce.com] The Enterprise’s $5.3 Billion Endorsement of the Cloud
Not one to wait around, Salesforce.com said it would buy the cloud-based HR service Rypple a mere two weeks later. by Joe Payne | Tweet this If there was any remaining debate on whether cloud computing is here to stay, it was squashed today. billion. billion in December. SAP and Oracle’s combined purchases amount to a $5.3
LOOPFUSE | THURSDAY, JUNE 13, 2013
[Salesforce.com] Try marketing automation and you could win an iPad mini!
To add LoopFuse to Salesforce.com, click here. As a bit of extra incentive to take LoopFuse marketing automation for a test drive, we are giving away iPad minis to a few lucky folks over the next few months. Send an email campaign (one at a minimum but we’d love to see many plus some lead flows). That’s it!
MARKETING FINGER | THURSDAY, FEBRUARY 2, 2012
[Salesforce.com] How to Turn Followers and Fans into Leads (and when not to)
Do you enter your followers and fans into Salesforce.com (or other CRM)? Q. One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. So how do you best turn fans into leads? Should they be considered in the same sentence?
LOOPFUSE | FRIDAY, AUGUST 10, 2012
[Salesforce.com] LoopFuse August release (v3.4) now live!
Upgraded Salesforce.com Connection : improved event logging and upgraded to latest API. Our August release is now live and we wanted to share the details with everyone: New Tracking Beacon : faster page load times, better performance, & improved tracking. This is a recommended upgrade to all existing accounts.
HUBSPOT | FRIDAY, JULY 26, 2013
[Salesforce.com] The New Cloud Stack: Here's What the Company of the Future Looks Like
The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. Salesforce.com for customer relationship management. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite. But how?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 23, 2012
[Salesforce.com] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created. Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more. This is 5% of industry installations and 25% of industry revenue.
LOOPFUSE | THURSDAY, MARCH 28, 2013
[Salesforce.com] Building the business case for marketing automation
To add LoopFuse to Salesforce.com, click here. Marketing budgets are limited and always smaller than we’d like them to be in a perfect world. As a result, marketers have to make hard decisions about what to invest in and how much to invest along with an understanding of the expected return on that investment. So there you have it.
FEARLESS COMPETITOR | TUESDAY, MARCH 17, 2015
[Salesforce.com] Happy St. Patrick’s Day from Find New Customers!
But an awesome blog at Salesforce.com came from that The Importance of Attitude and it has been shared on Twitter over 100 times, so please check it out. Please note that Amanda Nelson who used to be at Salesforce.com is now at RingLead.com and my guest post on marketing will publish on March 23rd there. Despite our slow connection.)
THE POINT | TUESDAY, APRIL 1, 2014
[Salesforce.com] Why is Inside Sales So Scared of Lead Nurturing?
The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. Whatever the motivation, any “push back” from Inside Sales to marketing automation and automated lead nurturing/qualification is misplaced. Once initiated, the steps are as follows: 1. Wait 2 weeks. 4.
LOOPFUSE | WEDNESDAY, OCTOBER 31, 2012
[Salesforce.com] 2012 Marketing Outlook Survey Results Webinar Replay [Video]
To add LoopFuse to Salesforce.com, click here. We had a great session yesterday going over the survey results from our recent Marketing Outlook Survey. We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 24, 2015
[Salesforce.com] New Marketing Automation Options for Small Business in the VEST Report
The system offers advanced versions of the usual marketing automation functions: email, landing pages, Web forms and surveys, lead scoring, multi-step nurture flows, media hosting, and CRM integration with Salesforce.com , Microsoft Dynamics CRM , and Sugar CRM. Here are thumbnails of the others. Most clients have fewer than ten employees.
LOOPFUSE | MONDAY, JUNE 24, 2013
[Salesforce.com] Eight ways to double lead volume from your blog
To add LoopFuse to Salesforce.com, click here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. Sometimes the simple, tactical solutions work best. Integrate offers as text links right into the copy. This should be table stakes. 3. Add italicized offers at the bottom. Google+ authorship.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 4, 2014
[Salesforce.com] Lytics Adds Marketing Recommendations to a Customer Data Platform
Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
CMO ESSENTIALS | FRIDAY, OCTOBER 17, 2014
[Salesforce.com] Dreamforce 2014: It’s the Community, Stupid
With Hillary Clinton and Al Gore among the keynoters at Salesforce.com’s annual Dreamforce user conference (can we even call it that anymore?) in San Francisco, you’ll forgive me for the Clinton-era reference in my title (explanation here for you Millennials who might not be familiar with the phrase). It’s about the community. leads).
B2B LEAD GENERATION BLOG | TUESDAY, MAY 18, 2010
[Salesforce.com] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
To answer this question I’ve invited Aaron Ross, CEO of PebbleStorm and the author of "PREDICTABLE REVENUE: Lessons Learned From Growing Salesforce.com’s $1 Billion Sales Machine", to join me for this complimentary webinar on Thursday, May 20th. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?
LOOPFUSE | WEDNESDAY, JUNE 6, 2012
[Salesforce.com] [Webinar] Leveraging Connection Intelligence with IntroRocket
IntroRocket is embedded inside Salesforce.com and there is a free portal for non-sales users. We love products that help sales and marketing professional do amazing, innovative things and are planning a discussion with IntroRocket CEO Michael Leeds on Thursday, June 14 at 1pm ET/10am PT to do just that. About IntroRocket.
LOOPFUSE | FRIDAY, JUNE 15, 2012
[Salesforce.com] Gartner Group Releases CRM Lead Management Magic Quadrant
To add LoopFuse to Salesforce.com, click here. IT industry research firm Gartner Group and analyst Chris Fletcher released their CRM Lead Management Magic Quadrant report in the last week or so. We are not exclusively focused on large enterprise customers and, as a result, do not carry the high price tag of those solutions.
LOOPFUSE | FRIDAY, DECEMBER 30, 2011
[Salesforce.com] Not another year end list
To add LoopFuse to Salesforce.com, click here. The year 2012 is right around the corner and we see big things ahead. Not just for us here at LoopFuse but for anyone involved in sales or marketing. Here’s to a happy, healthy, and prosperous 2012! We would love you to try out LoopFuse here.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, NOVEMBER 16, 2014
[Salesforce.com] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. Rego has shown me a couple of approaches over the past few years, none of which quite worked out.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 19, 2012
[Salesforce.com] 5 Media Lessons Every Marketer Should Learn
Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis , and featuring heavy hitters from Salesforce.com, Newsweek , comScore, and Questus. by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. It Comes Down to Value.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 26, 2011
[Salesforce.com] MakesBridge Offers Powerful Features to Small Business Marketers
Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. This group of marketers has different needs from even slightly larger companies. MakesBridge is another contender.
FEARLESS COMPETITOR | TUESDAY, JUNE 25, 2013
[Salesforce.com] Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads
Salesforce.com. The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. More than just a great video with a Call to Action and syndication, Marketing Made Simple delivers marketing qualified leads to you. sales leads). Eloqua/Oracle. Act-On Software.
DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 13, 2010
[Salesforce.com] Four Interesting Trends from Dreamforce
Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. As the SaaS conference of the year, it’s a great time to get a pulse on how everyone is thinking about the next few years. With that possibility, revenue analytics jumps to the forefront as an extremely hot area.
PAUL GILLIN | THURSDAY, SEPTEMBER 15, 2011
[Salesforce.com] Measuring the Immeasurable
Influence measurement is a natural evolution of conversation monitoring, a discipline that’s personified by Salesforce.com’s Radian6 tool and dozens of competitors. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. Coming from a 50-year-old, it’s an insult.
DIGITAL B2B MARKETING | THURSDAY, JUNE 7, 2012
[Salesforce.com] 42 B2B Marketing Acronyms and Abbreviations
Salesforce.com. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), SME : Subject Matter Expert.
SAVVY B2B MARKETING | THURSDAY, MARCH 29, 2012
[Salesforce.com] B2B Videos: Go Beyond Humdrum
Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder.
B2B LEAD GENERATION BLOG | MONDAY, APRIL 13, 2015
[Salesforce.com] Optimizing Lead Distribution for Higher Conversion
In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, That’s a complex question when you think about it. Leverage this.
LOOPFUSE | MONDAY, JUNE 11, 2012
[Salesforce.com] Marketing automation keeps the "Summertime Blues" away
To add LoopFuse to Salesforce.com, click here. I’m gonna raise a fuss, I’m gonna raise a holler About a workin’ all summer just to try to earn a dollar. Every time I call my baby, and try to get a date. My boss says, “No dice son, you gotta work late.” ” Sometimes I wonder what I’m a gonna do.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 26, 2014
[Salesforce.com] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
Plus, there just aren’t that many enterprise software companies who still need what Silverpop is offering: Oracle and Salesforce.com have already made their purchases, Adobe is part of the way there with Neolane, and SAS and Teradata have their own tools and are probably less interested in B2B because most buyers are small or mid-size firms.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 26, 2012
[Salesforce.com] Eloqua, Oracle & Why Modern Marketing Needs Open Systems
This means, at a technology level, that integrations with leading CRM systems such as Oracle’s Siebel and other CRM systems, Salesforce.com, and Microsoft CRM are necessary. by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods.
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 14, 2011
[Salesforce.com] Who Goes to Eloqua Experience?
Salesforce.com eVariant Alinean DemandGen RelationshipOne Verticurl. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. breakdown of companies represented by industry.
LOOPFUSE | THURSDAY, JANUARY 17, 2013
[Salesforce.com] Marketing Technologies Continue to Advance But the Marketing Playbook Remains the Same
To add LoopFuse to Salesforce.com, click here. Marketing is changing both in terms of the technologies available to reach a target audience as well as the expectations that audience has on how they are marketed and sold to. That said, there are some things that have remained the same from the beginning of commerce. Do you have capacity?
FEARLESS COMPETITOR | TUESDAY, DECEMBER 30, 2014
[Salesforce.com] Find New Customers ends 2014, ready to crank up 2015
To learn about how I became a medical miracle, read “ The Importance of Attitude ” from the Salesforce.com blog. As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Offering lots of value potential. Sorry, Best Buy.