To add LoopFuse to Salesforce.com, click  here. The end of the year is a time to take inventory of your accomplishments as well as look forward to the opportunities a new year offers. We are very excited about 2012 here at LoopFuse and wanted to share the three most popular Mouth of the Funnel blog posts for 2011.

With many of our customers using  salesforce.com  AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on  lead generation  over the past few years. Well the results were pretty clear.  Considering Dreamforce was held different months each year (Sept.,

To add LoopFuse to Salesforce.com, click  here. Yes, we know it is tempting to continue adding all sorts of fields to the form you are creating because you want lots of information to help segment and prioritize your leads. But is that really the best way to design your landing pages for best click and response rates?  Enjoy!

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. Other new features include: Auto-response email and updates are now available in Salesforce.com, which means you can set up automated emails & field updates based on campaign member behavior and attributes using workflow rules.

As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers.

originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.

Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. 3) Integration Must Be Seamless: Salesforce.com has long focused on the need to seamlessly tie together all interactions with customers, and this viewpoint is spreading throughout the entire buying process.

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University.

facebook Inbound Marketing insideview jigsaw linkedin marketing Sales sales productivity Salesforce salesforce.com social selling Besides all of the great keynotes by Marc Benioff, Bill Clinton and the music by Stevie Wonder, people come to Dreamforce to party. Sales Intelligence Social Selling B2B CRM customer 2.0 Dreamforce Enterprise 2.0

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.

Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. So choose wisely. Here is the list.

To add LoopFuse to Salesforce.com, click here. We have great customers here at LoopFuse and love to hear what they have to say about how our product is making a real impact on their business.  East West Manufacturing is one of those customers and Andy Reese explains why they love LoopFuse in this video. 

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange. This

Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. We love them all and use them all in parallel.

To add LoopFuse to Salesforce.com, click here. This is one of the most basic pieces of information you must have as a B2B marketer and we are frequently surprised by how many companies don’t have this or don’t know they can get it. It will open your eyes to a whole new level of actionable information. We promise!

insideview Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM Social CRM social selling socialpriseWe’ve had the opportunity to introduce our vision of Social Selling to customers, sales professionals and our visitors at Dreamforce. Sales 2.0 customer 2.0 Enterprise 2.0

'I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Frankly, of the two, entry into B2C marketing seems more important because it''s such a large business and Salesforce.com needs to know where its next several billion dollars in revenue will come from. Adobe , where art thou?

Not one to wait around, Salesforce.com said it would buy the cloud-based HR service Rypple a mere two weeks later. by Joe Payne | Tweet this If there was any remaining debate on whether cloud computing is here to stay, it was squashed today. billion. billion in December. SAP and Oracle’s combined purchases amount to a $5.3

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself. Registration is no longer required.)

To add LoopFuse to Salesforce.com, click  here. We are very excited to announce that we now support Unbounce for landing pages. We are always on the lookout for great functionality we can add to LoopFuse via direct integrations and landing pages are an essential element to on-line marketing efforts.

In most B2B organizations, Salesforce.com or a similar solution is the system of record. No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input.

Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. If you’re determined to handle it on your own, check out this video from Salesforce.com (shown below) outlining how to create a successful one. And it’s no wonder.

week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems. How many business cards do you have laying around in one of the current states? On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5.

Last year was a huge year for us at the Salesforce.com show and we came in style with a secret agent theme that James Bond would be jealous of. Dreamforce News sales productivity Salesforce salesforce.com salesview sCRM socialprise twitter The Dreamforce event is one of the largest shows InsideView attends. customer 2.0

Brent completed his initial salesforce.com partner training in 2003 after having been a customer of salesforce.com for the two prior years. Brent is a certified salesforce.com administrator with nearly a decade of experience with salesforce.com and the Force.com cloud platform.

To add LoopFuse to Salesforce.com, click here. Here is the full video replay of yesterday’s webinar with Matt Heinz of Heinz Marketing. Great stuff! We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.

Success at Dreamforce: the Girly Geeks – This blog post from salesforce.com addresses that lonely feeling of attending Dreamforce by yourself, and how a group of like-minded techies used social media to find each other. Marcus Nelson is the director of social media for salesforce.com. Better get into survival mode. can help. Be Early.

The data includes Web and email behavior captured directly in HubSpot, data imported from Salesforce.com, and whatever else the system has available. Unstated but hovering in the background was the fact that Salesforce.com is an investor in HubSpot and might some day consider buying them to expand its own marketing scope.

To add LoopFuse to Salesforce.com, click here. One email lead nurturing example we recommend to every company that is focused on getting people to sign up or register on their website is the simple Email Drip Campaign. The basic flow will look like this: Step 1. Create a lead flow and name it. Step 2. Step 3. Create a Pause node. Step 4.

Engage still relies on Salesforce.com to produce revenue reports. Salesforce.com integration. They can have the system create Salesforce.com tasks when a new lead is created, use Salesforce.com opportunity stages within campaign rules, and add leads to a Salesforce.com campaign at any step in a marketing automation program.

We have a variety of lead flows enabled for our own use and took a look at one that is focused around those who have an interest in using LoopFuse with Salesforce.com specifically around our lead assignment capabilities. To add LoopFuse to Salesforce.com, click  here. Please, no batch and blast email campaigns. Average open rate: 31%.

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.

My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. One of the interesting topics that came up was outsourcing. It seems as if the marketing function has only recently caught on to this trend in a major way, though.

Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Of course, the really big question is whether Salesforce.com will make a similar move. Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse knows that, of course.

These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis. Either way, it’s worth a look to see what you’re missing.

You can then finalize the process by delivering this information into your sales team’s most trusted sidekick – Salesforce.com. Use our LoopFuse OneView salesforce.com plug-in (available on appexchange ) and all the lead scoring and grading will be populated into the lead view. The topic on hand – enhancing your CRM with Loopfuse. 

To add LoopFuse to Salesforce.com, click here. We had a great session yesterday going over the survey results from our recent Marketing Outlook Survey.  We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match. Everybody wins!

Salesforce.com SalesForce Discussion Forums SAP Community Network SDN Community Sage Group Act! Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the general public or consumer audiences. SaaS4Channel.nl

Hosted by salesforce.com, Dreamforce has turned into the cloud computing event of the year, attracting IT experts, sales folks, marketers and more to San Francisco for four days of high-profile speeches, in-demand musicians, but most of all, the sessions. How Salesforce.com Uses Online Marketing to Grow Our Business. Tuesday.

To add LoopFuse to Salesforce.com, click  here. We wanted to highlight a really straightforward and powerful way to increase the performance of your next email campaign by focusing on what you do after sending it. Yes, we know you’ll be watching opens and clicks but we suggest you focus on what happens after those clicks. 

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. three Web site visits in two days).

The best vendor event I ever attended was a Salesforce.com road show.  The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. This is staggering!  Really?! 

Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. This group of marketers has different needs from even slightly larger companies. MakesBridge is another contender.

Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more. CRM integration is a fundamental feature of marketing automation. Sadly, most marketers pay little attention to these nuances until they've already selected a product. the topic.

OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal Our clients are located in USA, Canada, Ottawa , Toronto and Montreal.

OnPath is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal Date : Thursday January 26, 2011 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. In other words, it's all about the timing. You’re on the phone with a new prospect. ” 4.

To add LoopFuse to Salesforce.com, click  here. What can you learn about marketing automation from microbreweries?  Turns out plenty in terms of focus, volume, differentiation, and customer engagement.  We agree. but don’t make the only way you communicate. Feel free to add your favorites in the comments below.

facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0In March 2010, InsideView also closed a Series B Round of funding for $11.5

They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. This can also include lead score.

Salesforce.com’s Chatter app and Yammer provide the same kind of real-time collaboration for the enterprise. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. But novelty is rarely enough. Chatter and Yammer. Assistly. Mindjet.

Join us for 29 minutes as Erik Luhrs (President, GURUS Selling System) and Eric Hollebone (Director of CRM & Marketing Automation, OnPath) show you a new way to look at greed, 3 ways to drive higher performance from your sales team and how you can use technology like Salesforce.com to leverage more sales and profits.

This works directly from a Salesforce.com database, using the Salesforce.com email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems.

In March, @HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Hub140 - [link] Tweet This. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing.

Conference lead off speaker was Polly Sumner of Salesforce.com. This morning's Sales 2.0 Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working. It Gerhard Gschwandtner , the conference host,captures it with a question to Polly, "so it's about a mindset?" How they will use it.

Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.

To add LoopFuse to Salesforce.com, click  here. We love our customers and really love it when they tell the world why they chose us and how we are helping them manage leads, close business, and generally just rev the marketing engine. The folks at Adzerk have done just that with this great post entitled Don’t Hire – Automate.

It feeds activity into our marketing database and I’m able to selectively choose which pieces of that information I want to pass into our Salesforce.com CRM system. It’s been as simple as passing through someone’s Topliners community username into their contact record in Salesforce.com. Are we seeing steady growth?

This manual hand off can be automated via Salesforce.com integration and personalized follow up emails can be sent from a designated salesperson after a selected wait time (a day or two).  To add LoopFuse to Salesforce.com, click here. This further leveled the marketing playing field between small and large companies.

To add LoopFuse to Salesforce.com, click  here. 'We’ve updated the LoopFuse Drupal Plugin to support Drupal 7! Special thanks go out to: Shakeel Tariq at ValorTech for the Initial patch and Derek Gilmore from DMZ Interactive for updates and testing. Check it out! Let us know how things look. link]. Marketing Automation cms d7 drupal

Influence measurement is a natural evolution of conversation monitoring, a discipline that’s personified by Salesforce.com’s Radian6 tool and dozens of competitors. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. Coming from a 50-year-old, it’s an insult.

Salesforce.com. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!), SME : Subject Matter Expert.

Organizations leveraging LoopFuse achieve 50 percent more productivity from their sales and marketing departments by efficiently nurturing, scoring and then assigning leads in Salesforce.com (CRM). To add LoopFuse to Salesforce.com, click  here. Today we are sharing one of those stories from super cool company Identified. Enjoy!

If there's a single major distinction between the two types of systems, it's the heavy reliance of B2B marketing automation on sales automation data, which in practical terms means reliance on Salesforce.com. Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead.

Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools? 

Everyone at a company has a role to play in a brand's social media marketing efforts, since you never know whose network will turn out to have a profitable contact in it, executives from Salesforce.com, Cisco Systems and Xerox said at South by Southwest Interactive. The B2B Marketing Advantage of LinkedIn.

By very sharp contrast, B2B marketers rely primarily on their CRM system (that is, Salesforce.com or a competitor) as the primary data source, and complement that with information captured directly by the marketing automation systems’ own landing pages and Web tracking tags. Like any traveler, I’ve returned home with some new perspectives.

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Sales and marketing activity.

You can see it everywhere from the launch of Salesforce.com’s  Marketing Cloud  to the incredible success of  Eloqua Experience 2012. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers. At Eloqua we have seen this in the form of increased customers as well as partner growth.

To answer this question I’ve invited Aaron Ross, CEO of PebbleStorm and the author of "PREDICTABLE REVENUE: Lessons Learned From Growing Salesforce.com’s $1 Billion Sales Machine", to join me for this complimentary webinar on Thursday, May 20th. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?

Deep Dive Presentation : Tim Rees from Adobe - Salesforce.com @Adobe. Salesforce.com is now @Adobe , during 2011 Adobe rolled out the first phase of Salesforce.com deployment. Please join us for our next Ottawa Salesforce User Group meeting on Thursday November 24. The host for this meeting is Tim Rees, Adobe.

The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities. If advanced lead scoring or Salesforce.com integration are show stoppers for you, then read no further. Two economists are walking on the street. One looks down and sees a $100 bill.

Salesforce.com is also identifying and rewarding their “Chatterati” — employees who are the most helpful online influencers, regardless of their title or job role. Influence has been democratized! This is another way of saying, “Who creates buzz?” This begs the question … Now what? Tweet.

To add LoopFuse to Salesforce.com, click  here. The smart folks over at Heinz Marketing have released a new report on the “ Secrets to Successful Marketing Automation.”  ”  This is required reading if you are considering marketing automation or have implemented a system and are looking to get more out of it.

The company here, Vertical Response , could have used dry and boring specs for their integration with Salesforce.com. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor. They could have hosted a webinar.

In our own space of marketing automation, for example, a features arms race has broken out that would make salesforce.com ‘s  &# No Software&# SaaS-y mascot blush with embarrassment. I’ve been thinking a lot lately about the Genius of Simplicity as I use my iPhone and iPad more and more each day. But here’s the irony.

To add LoopFuse to Salesforce.com, click  here. Please tell me your answer is NOT send them all at once:). We recently passed the 1 million emails sent threshold in our own deployment of LoopFuse (yes, we do use our own product). This definitely takes some discipline and thought but the results speak for themselves.

Does your company use Salesforce.com as your CRM? One way Salesforce.com users are combating this issue is by supplementing their Salesforce interface with apps from Salesforce.com’s AppExchange. Also make sure to see what your peers are saying about Salesforce.com apps in a recent discussion featured on our Sales Ops forum.

To add LoopFuse to Salesforce.com, click  here. We highlighted an awesome (and detailed) marketing technology landscape infographic by Scott Brinker who writes the Chief Marketing Technologist blog back in February. Can you spot LoopFuse?  We’re nicely included in the “Marketing Automation” section in the middle left.

GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string.

In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible.

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Summary: Genius.com has added a free version of its system.

To add LoopFuse to Salesforce.com, click here. Marketing budgets are limited and always smaller than we’d like them to be in a perfect world.  As a result, marketers have to make hard decisions about what to invest in and how much to invest along with an understanding of the expected return on that investment. So there you have it. 

But as this story in Bloomberg details, LinkedIn gets “70 percent of revenue from business subscriptions, a model that’s similar to Salesforce.com.&# If the company goes down the path of integrating with Salesforce.com, provide deeper analytics and gives me useful options to add content I’d pay. Group Pages. Make Me Pay.

SFDC" stands for Salesforce.com.) explored this in most depth with Marketo, who clarified that any individual NOT linked to a company by Salesforce.com will be given its own company record (a one-to-one relationship), even if the database contains several individuals from the same organization. Yesterday the final answer trickled in.

The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. Eloqua’s AppCloud is obviously modeled on Salesforce.com’s AppExchange and other application stores. So did I. Oh well. So it’s all good.

With its $750 price, no shopping cart, and a reliance Salesforce.com for CRM, Spark appeals to a different market of slightly larger companies. Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. So the news here is price.

Several weeks ago we discussed four of the most popular apps from Salesforce.com’s AppExchange that Salesforce CRM users can download to help improve the functionality, efficiency, and effectiveness of their interfaces. Our new CRM App resource breaks the apps down into in the following categories: Email and Data Integration. Lead Management.

Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. 'Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  Below is a video of how it works. click bottom right to enlarge).  .  . Strategy for Advertisers.  .

IntroRocket is embedded inside Salesforce.com and there is a free portal for non-sales users. We love products that help sales and marketing professional do amazing, innovative things and are planning a discussion with IntroRocket CEO Michael Leeds on Thursday, June 14 at 1pm ET/10am PT to do just that. About IntroRocket.

ll grant that SaaS makes it easier to add new components on top of a standard platform such as Salesforce.com ’s Force.com. One of the few dependable rules in the software industry is that Suites Win. When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic.

But why did this event, which was once known as user conference for salesforce.com customers, turn into a premier event for the industry? First, because I cover the space, and salesforce.com is one of the key players, so I need to be there. Was it the sessions? The quality of the speakers? The parties and the music? The networking?

But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features salesforce.com will unveil throughout the week. Salesforce.com also added the ability to instantly approve various functions, making Chatter into a workforce flow tool.

Salesforce.com shocked the B2B world by bookending the Superbowl halftime show with television ads , an unconventional move for an enterprise SaaS company. A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed.  B2B is a unique beast. 

Salesforce.com announced it was wiring Klout into its market-leading CRM software to support sales and service decision-making. Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy? Are you really serious about privacy? This privacy violation is intolerable.

It will be interesting to see whether Oracle’s integrated marketing-plus-sales product leads its not-so-friendly competitors at Salesforce.com to respond with an integrated solution of their own. Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? wonder if they had cake?

To add LoopFuse to Salesforce.com, click here. Marketing is changing both in terms of the technologies available to reach a target audience as well as the expectations that audience has on how they are marketed and sold to. That said, there are some things that have remained the same from the beginning of commerce. Can people reach it?

Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.

Take salesforce.com for example.  Lots of talk these days about the importance of storytelling in marketing. For me, the best storytelling is engaging a large audience with a story that’s both very personal and yet bigger than you.  recent, standout marketing story for me is Lady Gaga.  How is this relevant to B2B marketers? Tweet This!