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  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 11, 2011
    [Salesforce.com] Increase Lead Generation with Social Media
    linkedin oracle crm on demand Sales sales productivity sales prospecting sales techniques salesforce.com social intelligence social media social sellingFinding people that you can bring into the sales funnel is easier when you can tap into their social media streams. Prospecting Sales 2.0
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Salesforce.com] Genoo Aims to Shake Up Marketing Automation Market
    The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Salesforce.com] CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet
    B2B Marketing Salesforce.com Thought Leader Interviewsrecently caught up with David to get his thoughts on the evolution of the Marketing Cloud and the importance of quality first in regards to generating sales leads. In contrast, there are a lot of areas where marketers need the help of automation and want the analytic power of hard data. 
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 16, 2013
    [Salesforce.com] 10 Insider Tips for Your Dreamforce 2013 Experience
    Salesforce.com Author: Maggie Jones Between choosing breakout sessions and keynotes, scheduling networking events and meetings, registering for parties, and navigating the delightful chaos that is urban San Francisco, making the most of Dreamforce can feel like planning a wedding – or an expedition to outer space. TASTE SAN FRANCISCO.  .
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, JUNE 26, 2014
    [Salesforce.com] Selling at Trade Shows: A Lesson From a Hot Shot High Tech Company
    Over 130,000 Salesforce.com customers, developers and partners were there. Last year I spoke at Dreamforce with my client DiscoverOrg.com. (If you sell into the IT area, check them out.) After our talk, I went to DiscoverOrg’s booth for a book signing. The exhibit hall was a zoo. It was fascinating. Qualifying Prospects
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 13, 2011
    [Salesforce.com] “Revenue” Turns One
    Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree Twitterby Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue&# turns a year old. Woohoo!
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Salesforce.com] The Sights of Dreamforce 2013
    Salesforce.com Author: Rick Siegfried Dreamforce 2013 has ended! It has been an exciting and crazy week for everyone. Whether you attended or wished you had attended, take a moment to indulge in a few of the spectacular sights of Dreamforce! Sights of Dreamforce 2013 from Marketo.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 4, 2011
    [Salesforce.com] May The Force Be With You: 4 Takeaways From Cloudforce 2011
    Salesforce.com thinks the SaaS industry is ready for a re-launch. Cloud 2 ” is now the fundamental underpinning of Salesforce.com’s application strategy. Salesforce.com is committed to building a powerful development platform. by Andrew Sinclair | Tweet this. We’re now in the world of “Cloud 2”. Accessible on any mobile device.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 10, 2011
    [Salesforce.com] The 4 Stand Out Aspects of Salesforce Summer 11
    While this release is not heavy on features by Salesforce.com standards, the company has been on an acquisition spree as of late and the Dreamforce keynote only a few months away, so I expect to see a lot more in the works. Salesforce.com’s development of numerous Force.com features and tools. Chatter. Force.com. IdeaExchange.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 19, 2012
    [Salesforce.com] DF 2012 Interviews: Marketo Executives Talk Shop
    Bill discusses how Marketo is helping customers get social and how those capabilities integrate directly with salesforce.com. B2B Marketing Salesforce.comby Dayna Rothman Marketo had a huge presence at Dreamforce this year and the marketing cloud was a major focal point for both Salesforce and all of the attendees. Customer.tv
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 21, 2011
    [Salesforce.com] Marketo TV Discusses Social Selling with InsideView
    facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitterDuring Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. Sales 2.0 customer 2.0
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Salesforce.com] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
    Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under Salesforce.com’s huge inflatable structure connecting Moscone North and South. Salesforce.com Author: Dayna Rothman We are on our last day here at Dreamforce and what a whirlwind it has been! Be Human. Was it good? Was it bad? The LUMAscape.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Salesforce.com] HubSpot & Salesforce Sign a Partnership Pact Through 2020
    I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. There are tens of thousands of Sidekick sales acceleration users who also enjoy Salesforce.com’s CRM product. Ditto there.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 3, 2010
    [Salesforce.com] The Rise of Social CRM
    Sales Intelligence salesforce.com sCRM Brief history of the CRM Customer Relationship Managers or CRM applications are a staple in most companies. It’s the central repository of data related to your customers, prospects and contacts. customer 2.0 Enterprise 2.0
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Salesforce.com] Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds
    The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Salesforce.com ” Benioff asked the crowd.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Salesforce.com] [Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference
    B2B Marketing Salesforce.com Social Media b2b marketing B2B social media dreamforce infographic salesforceby Maria Pergolino As Dreamforce – the U.S. B2B social media technology conference to end all others – looms closer and closer, we figure the anticipation can’t be killing just us. Enjoy!
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [Salesforce.com] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
    B2B Marketing Modern B2B Marketing b2b marketing B2B social media content marketing Salesforce.comby Dayna Rothman What a whirlwind Dreamforce has been! Both the days and nights have been jam-packed with learning, networking, and having fun. Last night was the legendary Salesforce Gala which featured Red Hot Chili Peppers. Content!
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Salesforce.com] The Race To Own The Marketing Cloud
    Let’s take a look at the top contenders:  Salesforce.com Who are they? Who will win the race to build the best cloud suite of tools for the CMO? “The company’s. The post The Race To Own The Marketing Cloud appeared first on. Corporate Marketing Other Interesting Topics Product Marketing
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 3, 2011
    [Salesforce.com] Initial Reaction to a LinkedIn CRM Poll
    linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales Sales Data Sales Intelligence sales prospecting Salesforce salesforce.com salesview sCRMthought the the [.]. Social CRM Software Tools Technology B2B b2b sales CRM crm 2.0 Dreamforce Enterprise 2.0
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 13, 2012
    [Salesforce.com] 11 Tips for Surviving Dreamforce 2012 from the Salesforce MVP’s
    B2B Marketing Salesforce.com b2b marketingby Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. As you dig in and start to plan for the cloud marketing event of the year, we have put together some tips for #DF12. wine)! Geraldine Gray , Senior Consultant, Appirio. 2.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 3, 2014
    [Salesforce.com] How to Organize Your CRM for Inside Sales Success
    The most important one could very well be our CRM, which at AG is Salesforce.com. One of my responsibilities is to do the training sessions about Salesforce.com for new hires at AG. I like to think that I have a few key tools in my prospecting toolbox. Spending hours on Salescore.com every day has allowed me to become quite proficient.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 30, 2011
    [Salesforce.com] What is Dreamforce? #DF11
    Established nine years ago by CRM provider Salesforce.com, Dreamforce has transformed from an event for customers into an annual pilgrimage for those throughout the cloud computing industry. Registeration for Dreamforce 2011 is up above 42,000, according to Salesforce.com CEO Marc Benioff. But you may be asking, “What is Dreamforce?”.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Salesforce.com] Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else
    To start, salesforce.com does a great job compiling lists of sessions for different tracks, industries, and other themes. These You can screen-print a cool salesforce.com related image on a t-shirt at the User Experience Area in the Dreamforce Developer Zone. Get Wonder where people get their cool salesforce.com clothes and bags? Check
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Salesforce.com] Great work with Find New Customers client Mintigo yesterday
    Yesterday, I was working with their content marketing expert, Sophia Wong.  I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.” Don’t miss The Importance of Attitude publishing at Salesforce.com on October 20th. Thanks, Sophia. She replied “Will do.”
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Salesforce.com] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Back in, say, 2008, a product like this would be big news.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Salesforce.com] Live Blog DF12: Accelerate Word of Mouth Marketing with Social Media Promotions, Referral, and Engagement Campaigns
    B2B Marketing Modern B2B Marketing b2b marketing B2B social media Salesforce.comby Dayna Rothman We are now into the second day of Dreamforce! You can feel the energy in the streets as Salesforce has officially taken over San Francisco. lawn, and of course the hustle and bustle of the expo hall. Very impressive numbers. And what is more?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 30, 2015
    [Salesforce.com] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
    Another survey, this one from Salesforce.com , is generally more optimistic, showing 41% of users rating marketing automation as very effective or effective. Source: Salesforce.com, 2015 State of Marketing I must say that I don’t find this topic particularly engaging at the moment. You can buy it here if you’re interested. Only 23.7%
  • B2B LEAD BLOG  |  FRIDAY, APRIL 1, 2011
    [Salesforce.com] Friday Wrap-Up: This week in B2B Marketing Tips
    Through all the noise around the Radian6 acquisition by salesforce.com, there was still loads of good B2B marketing insight out there. Howdy folks, happy April Fools' Day! Here are some of my favorites from the week: Proteus list of top B2B Blogs Okay, okay, not from this week, but something I rediscovered
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Salesforce.com] Powerful Sales Brain Trust Speaks on #1 Competitive Edge
    Last Wednesday, I spoke at Dreamforce , the big SalesForce.com event that draws 130,000+ people globally. talked about today''s #1 competitive edge. (It''s what my new book, Agile Selling , is all about.) I also lead a panel discussion on this topic, featuring this extraordinary brain trust. Agile Learning
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Salesforce.com] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. So what makes Fliptop different from its competitors?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] 8 Great LinkedIn Groups for B2B Marketers
    Salesforce.com. From the group introduction: Salesforce.com. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. It is no secret that LinkedIn is a valuable social media platform for B2B marketers.
  • LEANDATA  |  TUESDAY, AUGUST 5, 2014
    [Salesforce.com] How Salesforce.com Users Can Close the Gap Between Marketing and Sales
    Groove Digital Marketing: If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and  lead generation , sales tends to talk about target accounts and outreach to close those target accounts.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 17, 2012
    [Salesforce.com] Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
    by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo!  I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com.  One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. Check it out.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2011
    [Salesforce.com] Lead Nurturing, Lead Scoring and the World Cup
    Disclosure: Marketo is a Salesforce.com Partner and sponsor of Cloudforce London 2011. B2B Marketing Lead Nurturing Lead Scoring Cloudforce Salesforce.comIn August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. Target profiling and lead scoring. million impressions.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 12, 2015
    [Salesforce.com] Nice to get back in touch with Amanda Nelson at Ringlead
    Ogden of Find New Customers used to write a lot of guest posts for the Salesforce.com blog, like the very popular article The Importance of Attitude , which was about my nasty fall and recovery a year ago. My contact at Salesforce.com was Amanda Nelson. Jeffrey L. Doing much better now. Thank you.). see photo here). Ogden on Google.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 18, 2011
    [Salesforce.com] Marketing Goes To Washington: How One Think-Tank Gets The Message Out
    Brian credited the organization’s investment in marketing automation and an integrated CRM solution run through Salesforce.com for making it possible to run highly-engaging campaigns despite having a nonprofit’s level of staffing. by Jesse Noyes | Tweet this. The first article on social media for good can be found here. But a think tank?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Salesforce.com] eTrigue Puts a New Interface on Mature Marketing Automation Features
    This works directly from a Salesforce.com database, using the Salesforce.com email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 11, 2011
    [Salesforce.com] SIIA CEO Interview Featuring Umberto Milletti
    Landslide Technologies Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM social mediaWhat will the software industry look like in 3, 5, even 10 years from now? Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 25, 2010
    [Salesforce.com] 20 Posts to Start Your Week
    Sales Intelligence Social Media Tips Sales insideview salesforce.com Enterprise 2.0 Here it is! Your Monday morning reading list from InsideView. Here are some of the blogs I read from last week that I wanted to share. CRM Social CRM selling power crm 2.0 Web 2.0 twitter facebook social media B2B customer 2.0 Inbound Marketing social sellin
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 1, 2014
    [Salesforce.com] 6 Month Ago Today, I was a Dead Man
    Thanks for your support and don’t miss my “inspirational” post on the Salesforce.com blog on October 20th. On this day 6 months ago, I took a 12 foot fall onto a concrete floor. Broke my spine. Nearly tore off my right ear. Broke three ribs. ” But my long time wife Kathy replied “Don’t give up so fast.
  • MODERN B2B MARKETING  |  SUNDAY, JULY 25, 2010
    [Salesforce.com] Salesforce.com Certification: it’s for Marketers, too!
    As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system.  Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. . Salesforce.com Certification: it’s for Marketers, too!
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 15, 2012
    [Salesforce.com] The Last Minute Guide to Dreamforce
    Digital Marketing b2b marketing cloud computing Dreamforce Dreamforce 2012 marketing automation salesforce.comby Jesse Noyes | Tweet this The other day a friend of mine gave me a call. “I decided to go to Dreamforce,” he said. My first thought: “Dude, you barely have time!”. Pack Lightly. You’ll always go home with more than you came with.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Salesforce.com] Terminus Offers Targeted Display Ads for B2B
    For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. sales stages.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 19, 2016
    [Salesforce.com] Artificial Intelligence Software Is Booming. But Why Now?
    On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. to its products. The post Artificial Intelligence Software Is Booming. But Why Now?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Salesforce.com] Social Enterprise is now a reality – Welcome to Dreamforce 2012
    Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. B2B Marketing Salesforce.comby Maria Pergolino It’s a social revolution.  The enterprise is in the cloud. Welcome to Dreamforce 2011.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Salesforce.com] Register Now: Must-Attend Marketing Sessions at Dreamforce
    B2B Marketing Salesforce.com b2b marketing content marketing dreamforce event marketing video marketingby Maria Pergolino The ability to schedule sessions in the Dreamforce attendee portal went live today. If you plan to attend Dreamforce, you’ll want to sign up for the hottest sessions early, as they are going to fill up fast.
  • OPENTOPIC  |  FRIDAY, APRIL 22, 2016
    [Salesforce.com] 5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy
    Opentopic blog >> salesforce.com Having run a few different marketing organizations over last few years, I’ve become more intimately aware of how to drive leads into a CRM and how to continually email those leads using different types of lead nurturing programs. Marketing Technology Cmo undefined
  • OPENTOPIC  |  FRIDAY, MARCH 25, 2016
    [Salesforce.com] Customer Journey Mapping Explained
    Opentopic blog >> salesforce.com A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer’s experience with your brand from original engagement and into hopefully a long-term relationship. At first glance, a customer’s journey is pretty simple.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Salesforce.com] New developments in B2B marketing list acquisition
    LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.  LevelEleven’s target prospect is a sales manager or sales operations manager in any company that uses Salesforce.com as their CRM system.  Photo credit: Wikipedia. Rented lists of prospects.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Salesforce.com] B2B Marketing’s Measurement Problem
    In most B2B organizations, Salesforce.com or a similar solution is the system of record. No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input.
  • LEADSLOTH  |  WEDNESDAY, APRIL 15, 2009
    [Salesforce.com] Review of FormAssembly Form Builder
    However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. You can submit straight into Salesforce.com, but it supports only limited deduplication: based on email address it can overwrite all other fields. Advanced Features. Conclusion.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 2, 2013
    [Salesforce.com] Marketo Files for IPO: Will High Growth Outweigh High Losses?
    By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment.
  • OPENTOPIC  |  SUNDAY, MAY 8, 2016
    [Salesforce.com] Here’s what Salesforce’s growth will do for Indiana
    Salesforce.com Inc.’s Opentopic blog >> indystar.com Salesforce’s expansion into Chase Tower, seen in the background, will generate millions of dollars in economic impact for Downtown Indianapolis. Photo: IndyStar file photo)Buy Photo Salesforce’s growth in Indianapolis likely will resonate far beyond Chase Tower.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Salesforce.com] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
    All of this data along with company profiles is accessed in the cloud directly in salesforce.com. B2B Marketing Marketing Automation Salesforce.com Big Data Data Capture Data Segmentation revenue performance revenue performance managementPlease provide a brief overview of your business. What do you do? When was it formed? Thanks, Andy!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Salesforce.com] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com. Salesforce.com synch is bi-directional and works with lead and contact records. million in cash, a premium of 48% over their stock market price.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Salesforce.com] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    date from the mid-2000s and were originally built to feed leads to Salesforce.com. On the other hand, Bislr said it doesn’t synchronize with custom objects from Salesforce.com and it doesn’t directly control which users can edit specific marketing campaigns or assets. think the answer is: probably not. But I digress.
  • LEADSLOTH  |  MONDAY, MARCH 8, 2010
    [Salesforce.com] Sales 2.0: Marketing Automation & Salesforce Chatter
    This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Salesforce.com Chatter Screenshot. Today I’m at the Sales 2.0
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2011
    [Salesforce.com] [Cartoon] The Leads Are With Sales
    Sales & Marketing Alignment email Email Marketing lead management Lead Scoring marketing automation Marketing Measurement revenue Revenue Performance Management sales sales and marketing alignment sales enablement salesforce.comby Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out.
  • ANNUITAS  |  MONDAY, JUNE 18, 2012
    [Salesforce.com] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    The best vendor event I ever attended was a Salesforce.com road show.  The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. This is staggering! 
  • SALES INTELLIGENCE VIEW  |  FRIDAY, SEPTEMBER 9, 2011
    [Salesforce.com] Another Dreamforce 2011 Recap #DF11
    Filed under: Conferences Tagged: Dreamforce , Sales 2.0 , Salesforce , salesforce.com , social intelligence , social selling. Salesforce salesforce.com social intelligence social sellingDreamforce 2011 was an amazing event. Turns out we did a bit better than expected. WooHoo Insiders!! Social Selling Panel. The Metallica Axe.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 17, 2012
    [Salesforce.com] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
    It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [Salesforce.com] B2B prospecting data just keeps getting better
    Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. (Photo credit: Wikipedia). Company SWOT analysis (OneSource).
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Salesforce.com] InsideView More Than Doubles Revenue in Record-Breaking Year
    facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0In March 2010, InsideView also closed a Series B Round of funding for $11.5
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 3, 2013
    [Salesforce.com] ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database
    B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match. Everybody wins!
  • FATHOM  |  MONDAY, NOVEMBER 25, 2013
    [Salesforce.com] Breaking Down 5 Buzzwords from Dreamforce
    If you weren’t at last week’s Salesforce.com  Dreamforce conference  in San Francisco, I will tell you what you missed (besides endless parties … er, networking opportunities) and why it’s important. First off, with nonstop stimulation and fantastic food, drink, people and learning, sensory overload was the norm.
  • LEADSLOTH  |  WEDNESDAY, OCTOBER 20, 2010
    [Salesforce.com] Eloqua Experience 2010
    Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. This is available from within Salesforce.com, and it is a native Force.com application available from the AppExchange. Eloqua University.
  • NUSPARK  |  SATURDAY, APRIL 27, 2013
    [Salesforce.com] How to Set Up a Promoted Tweet Campaign Targeting Keywords
    Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. When a match is made, your promoted tweet has an opportunity to win placement (like an Adwords auction) either in a user’s Twitter stream or in the search results (for when someone searches Twitter). Strategy for Advertisers.  .
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Salesforce.com] Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
    Ren has25+ years of product marketing, business development, and general management experience in the high-tech industry, having previously held executive positions atOracle Corp, Symantec, Business Objects, SAP, Salesforce.com, and Serena Software. Ren Bonvanie isthe Chief Marketing Officer of Palo Alto Networks.
  • THE POINT  |  THURSDAY, OCTOBER 20, 2011
    [Salesforce.com] Radian6 Email Campaign Hits the Mark
    There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) B2B Marketing Content marketing Copywriting Creative Demand Generation E-mail email design email marketing Social Media graphic design radian6 salesforce.comWhat I like: 1.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 14, 2014
    [Salesforce.com] High Sales Efficiency Expectations with Marketing Automation [Infographic]
    Marketing Automation is deeply ingrained in our sales and marketing organizations, as much as Salesforce.com is. Sales Prospecting Perspectives is pleased to bring you a guest post from Brian Hansford , Director of Client Services and Marketing Automation Practice at Heinz Marketing. urvey data is on SlideShare.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Salesforce.com] The Sights of Dreamforce 2011
    B2B Marketing Salesforce.com b2b marketing dreamforce event marketingby Rick Siegfried I finally did it. lost my virginity. Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer. Enjoy! The Sights of Dreamforce 2011. View more presentations from Marketo.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Salesforce.com] More New Systems Challenge the Marketing Automation Status Quo
    It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Salesforce.com] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name. Since Salesforce.com can also capture lead source (i.e., But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 14, 2014
    [Salesforce.com] What Makes a Good Marketing Platform? Rules for Platformality
    The only real requirements seems to be some sort of a marketplace – all loosely modeled on Salesforce.com’s AppExchange, which in turn I see as inspired on Apple’s App Store. That Scott Brinker is such a devil. Here are my thoughts on this, folks. This means something specific. Again, this isn’t always available.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Salesforce.com] Organizing the Chaos of Social CRM
    Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.
  • LEADSLOTH  |  MONDAY, MARCH 16, 2009
    [Salesforce.com] ActiveConversion Review - SMB Lead Management
    Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible. Website sessions are added to the salesforce.com Lead record.
  • LEADSLOTH  |  SATURDAY, MAY 16, 2009
    [Salesforce.com] Freelance Marketing Automation Consultant
    have hands-on experience with Marketo, Market2Lead, Pardot, Hubspot, Salesforce.com, DemandTools, various Email Service Providers, multiple CMSs (Wordpress, Drupal), and a range of other tools. Tags: Demand Generation DemandTools drupal hubspot market2lead marketo pardot salesforce.com twitter wordpress See you then!
  • LEADSLOTH  |  SUNDAY, MARCH 22, 2009
    [Salesforce.com] Abandon Your Marketing Automation System!?
    The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Background. What is easy to replace?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 19, 2011
    [Salesforce.com] 5 Ways Sales & Marketing Can Bond at Dreamforce
    Sales & Marketing Alignment Adobe Dreamforce Dreamforce 2011 NetApp sales and marketing sales and marketing alignment Salesforce salesforce.comby Jesse Noyes | Tweet this Dreamforce is one of those unique events that bring together sales and marketing under the same roof. That’s a shame. Catch A Couple Of Sessions Together. Mix it up.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [Salesforce.com] Fast and Furious Feature Releases – A Marketo Community Update
    by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Product and Industry Salesforce.com community updates customer feature requests feature release Marketo community profiling capability
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 5, 2013
    [Salesforce.com] SAP Buys hybris e-commerce Software to Build Its Version of Real Time Customer Management
    Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name).
  • LEADSLOTH  |  MONDAY, NOVEMBER 16, 2009
    [Salesforce.com] How Are CRM and Marketing Automation Different?
    For CRM, I focused on Salesforce.com. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems. Tags: Demand Generation Sales Force Automation b2b marketing crm marketing automation salesforce.com.will write about Social Media some other time, and focus on CRM in this post.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 27, 2014
    [Salesforce.com] 2014 is the Year of Video in B2B Marketing
    For more on video, please read this post from the wildly popular Salesforce.com blog:- written by yours truly. Video is hot in 2014 for B2B marketers. Video has the unique ability to engage multiple senses – sight and sound too, making it highly effective. Those are reasons you need to use video in your marketing programs.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Salesforce.com] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” Well, maybe a little.)
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 6, 2016
    [Salesforce.com] Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend
    It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. This vision of pervasive AI is how I personally expect the industry to develop. Those benefits are two sides of the same coin. It’s safe to assume that other major platform vendors will follow a similar path.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 25, 2009
    [Salesforce.com] Should Demand Generation and Sales Automation Be Separate Systems?
    If so, the obvious but unspoken threat looming over the industry (“the elephant in the room of Damocles”) was always Salesforce.com , which is the main data source for most demand generation products. Tags: crm salesforce.com lead management sales automation demand generation I’ve been focusing (obsessing?)
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 16, 2016
    [Salesforce.com] Mi6 Agency’s Top Charts for August 2016
    Salesforce.com makes it’s debut at #10 as Samsung falls out of the top 5.  GE makes to second largest leap in the wake of significant partnerships and their push to open development channels. Two charts will be featured each week with some insights and thoughts from the author. Week of August 8th. Week of August 1st. Sources. N.p., 8 Aug.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Salesforce.com] Dreamforce 2014: Process Is More Important Than Analytics
    photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. The core technology was acquired when Salesforce.com bought EdgeSpring last June. This is no longer a new thought, but few companies have actually done it. Winners will; losers won’t.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Salesforce.com] Next-Generation Marketing Automation Systems Target Small Business
    nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014. I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Among U.S-based
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Salesforce.com] 5 Common Content Syndication Mistakes
    If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Excessive Use of Filters.
  • VIEWPOINT  |  TUESDAY, APRIL 2, 2013
    [Salesforce.com] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
    Everyone at a company has a role to play in a brand's social media marketing efforts, since you never know whose network will turn out to have a profitable contact in it, executives from Salesforce.com, Cisco Systems and Xerox said at South by Southwest Interactive. The B2B Marketing Advantage of LinkedIn.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 28, 2013
    [Salesforce.com] PowerViews with Nick Stein: The Role of Games in the Sales Office
    Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Mobile and social technologies have radically changed the way people buy. Stay Tuned.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 14, 2013
    [Salesforce.com] PowerViews with Koka Sexton: How to Leverage Social Media
    The next PowerViews will be with Nick Stein of Salesforce.com. Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times ? An evangelist for social selling — and a U.S. What is Social Selling?
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Salesforce.com] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    Salesforce.com leverages Facebook to drive attendance to its many events. One aspect of Salesforce.com’s Facebook presence that I particularly like is its willingness to share content from other sources that its audience may find useful. Let’s look at some examples of what they do well. SAP plays inline videos. Takeaways.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Salesforce.com] The Characteristics of a Marketing Automation Expert [Infographic]
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. What does it take to become a marketing automation expert? Share the knowledge!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Salesforce.com] Marketo Conference: Small Changes, Big Picture
    More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360. My main reaction was, what’s new? Fair enough.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Salesforce.com] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. This is where Mariana comes in.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Salesforce.com] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. CRM integration includes native connectors for all editions of Salesforce.com (not just the Professional edition, as with most marketing automation products), soon to be supplemented by Microsoft Dynamics and Sugar CRM.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 8, 2013
    [Salesforce.com] HubSpot Releases Social Inbox and Reveals So Much More
    The data includes Web and email behavior captured directly in HubSpot, data imported from Salesforce.com, and whatever else the system has available. Unstated but hovering in the background was the fact that Salesforce.com is an investor in HubSpot and might some day consider buying them to expand its own marketing scope.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 8, 2014
    [Salesforce.com] 12 Tips for Building and Managing a Bigger Sales Pipeline
    Salesforce.com does a great job of this, but may be too much for small businesses. Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Why do you need a pipeline in the first place? You need a pipeline that can triage and communicate with these prospects accordingly. for you.
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