Biznology

JANUARY 31, 2020

Conversational and low-key, not high-pressure sales-y. ? Uploaded to YouTube + other platforms. ? Uses motion and transformations deliberately to keep the focus on what matters to the viewer. Narration. ? Word order matches on-screen events. ? Minimal audio-only information. ? Narrator selection by audition. ? Distribution. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Biznology

APRIL 27, 2016

Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle. Real-world examples of businesses using video to increase sales. The types of videos to use in each step of the sales process.

Video Marketing 80

Video Marketing Business Webinar Metrics Lead Scoring 80

Biznology

JUNE 5, 2017

Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. While everybody has their own definition of cheap, if you’re looking to invest in a sales video or a promotional video for your business then you should be looking at something of quality rather than something cheap.

Cost 145

Cost Video Marketing Product Budget Programs 145

Biznology

DECEMBER 31, 2018

An attractive and informative thumbnail makes a video easier for sales teams to share. This is especially apt for YouTube webinars, many of which seem to be billboarded with a random screen grab from the middle of a demo. Panopto calls their approach an “Enterprise YouTube” for corporate video management.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

SEPTEMBER 17, 2020

She has executive experience in marketing, advertising, sales and publishing. Videos are available on YouTube. The art of Janet Cardiff and George Bures Miller: Their work juxtaposes sound and sight, and the sensory information received from your ears and eyes to build a new structure, montage and layered perception. .

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129

Biznology

AUGUST 3, 2018

Wouldn’t your sales team like to enrich product videos with new options — like seeing more in-depth info — right there in the video window? You start by selecting a video on the web — your website or a video hosting platform like YouTube. Then you add pre-made interactions.

Video Marketing 99

Video Marketing CMS Development Marketing Management Interactive Marketing 99

Biznology

OCTOBER 11, 2016

Why Micro-Influencers Increase Sales and How To Find Them. Candid Belle via YouTube. Run Run Live via YouTube. Fun & Fitness via YouTube. Arianne Cruz via YouTube. Sonnet’s Review via YouTube. Kim Alston via YouTube. Runner Blog via YouTube. Lengthening Locks via YouTube.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

JUNE 22, 2016

Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate. Think of all the answers that your sales team needs to answer at the top of the funnel, and then those that your technical and/or operational teams need to answer deeper into the funnel.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Biznology

APRIL 20, 2018

When you run a big sale, that would be a great day–lots more money in the drawer. If you have no way to even estimate how much revenue each web visitor is worth, or every paid Facebook ad is worth, or every new YouTube video is worth, it’s time to build your accounting system for marketing.

ROI 190

ROI Youtube Demand Budget Management 190

Biznology

AUGUST 2, 2019

Short videos about technology are great for sales and marketing. Don’t just upload your video to YouTube and wait for viewers to show up. However, they can be tricky to produce, especially when you have a technical subject matter and multiple stakeholders who hold competing views of what customers really want to know.

Screencast 116

Screencast Video Marketing Practices Best Practices 116

Biznology

MAY 1, 2018

Even if you’re not interested in sales conversions, it’s essential to be able to see and interpret what the impact of your social media marketing campaign is. Besides, until you have over 10,000 followers/Like/Subscribers, Twitter and YouTube and Facebook still have their leash on you.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

MAY 30, 2017

Every sale is an engagement ring that you’ve put on your prospect’s finger. Only then, when lust turns to love, can your sales relationship grow through upsells, referrals, recommendations, and company-wide, federated, commitments and conversions. What works in high-end sales works in high-end PR.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

FEBRUARY 6, 2014

Take the now-famous David after Dentist video on YouTube or more recently, the One Man Dances like No One is Watching video. What companies need to consider though before aiming for a viral post or video is whether such a thing would really enhance the business reputation or enhance sales. Viral content.

Viral Marketing 80

Viral Marketing Planning Youtube Internet Marketing 80

Biznology

MAY 16, 2016

As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Take the queries and keywords you’ve come up with and plug them into not just Google, but others such as Bing, YouTube, DuckDuckGo, and others (who knew AskJeeves and Dogpile still exist?).

Keywords 133

Keywords Research SEO Adwords 133

Biznology

NOVEMBER 12, 2018

You can even push relevant social content based on what they are looking at on your website, like a YouTube review, or a Pinterest board with related images and ideas. Your Chatbot Can Notify Your Visitors about Sales or Events. Invite users to follow you on your social networks and provide links (that open in a new tab or window).

Marketing Websites 146

Marketing Websites Aggregators Opt-out Opt-in 146

Biznology

MAY 12, 2015

” And you be like: “well, those are essential expenses, the website is just nice to have — we never get any sales from there.” YouTube should be de rigueur as it’s the most personal and immediate way of connecting with people face-to-face. Plus, you’ll get Google+ in the bargain.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

MARCH 15, 2016

Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. That’s why it’s easier to be a PR specialist than it is a generalist.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

SEPTEMBER 23, 2013

.” Amazon overcame an outrage and Amazon exceeded its projected Kindle sales by 60 percent for the year. The company didn’t lose stride during a period when it was rapidly increasing sales and its stock price. The CEO apologized on YouTube with an equally snarky but appropriate response. See for yourself.

Brand Identity 80

Brand Identity Branding Business Amazon 80

Biznology

OCTOBER 6, 2015

It’s amazing how much passion and commitment even a naysayer can muster when she starts making sales and driving revenue — and even retaining and upselling clients and customers — as a result of social media engagement. In all three cases, it comes down to a lack of passion, a lack of vision, or a lack of a win.

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

MAY 6, 2014

Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. While we all want conversions to sales and we want true-believers, true-bluers, and a hoard of fan fanbois, marketing and sales isn’t only about farming and over-farming the same superfans again and again.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

DECEMBER 9, 2016

Would a YouTube tutorial from a designer really help them connect with you? If you sell air conditioning units, then you may want to set reminders to follow up on sales and service once a year, before the warm season hits. Find out where your customers hang out on the web when they’re looking for you. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

MARCH 8, 2016

The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR, you’re being a pitch artist instead of a publicist. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

FEBRUARY 29, 2012

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Editorially, the tone should be informative, not sales-y. Stand out in the crowd.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

OCTOBER 31, 2014

Email notifications are effective in converting to sales—more than 8 out of 10 consumers who signed up for emails from a brand over the past six months made a purchase based on what they received. It has been proven that 95% of those who opt into email messages from brands find these messages somewhat or very useful.

Mobile Marketing 80

Mobile Marketing Opt-out Lead Ranking Opt-in 80

Biznology

OCTOBER 28, 2014

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. QuickBooks.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

DECEMBER 12, 2013

They’re meant for YouTube and social media. With actors and journalists moving into the content marketing space, consumers will benefit from more meaningful and less sales-y media. Now he and I have something in common to discuss the next time we both attend the same dinner party. Kidding, again!).

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Biznology

JULY 15, 2013

They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. SALES DETAILING. Benco used iPad and mobile devices with its 450 sales representatives to dispatch information faster and in real time. HEALTHCARE DONATIONS (NON-PROFITS).

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Biznology

JANUARY 29, 2016

Indeed, YouTube usage is rising dramatically in model comparisons, test drives evaluations, and walkthroughs. Even if the circumstances point to another choice, the dealer relationship with that customer is now a key consideration and that relationship can shift from purely sales to advisory. To be continued.

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Biznology

SEPTEMBER 4, 2015

million views on YouTube, Ford received 50,000 requests for information about the Fiesta, and they sold 10,000 cars in the first six days they were available. Running social campaigns that cost less, but drive more sales will certainly make your social media marketing team shine. Like this post? Sign up for our emails here.

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

JANUARY 29, 2013

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. They’re all pretty evergreen son this surely won’t waste your time to dig around. The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

NOVEMBER 21, 2012

Dedicated sales teams, some of them even housed on site at the customer’s operation. Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers. The most basic approach has been—simply—superb account management.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

OCTOBER 16, 2017

Just as blogs let individuals add new writings to publishing, and YouTube let people add new videos to media, new “constructed realities” will let anyone add new realities to the world. They turn people into targets, driving them down marketing routes filled with sales pitches.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

NOVEMBER 27, 2012

And these guys aren’t only personable and generous, they’re also engaged with top influencers on YouTube , message boards, and on blogs. And I can vouch for all these guys: Tommy Theis at Theis, Paul Giannaula at PJ, and Nate Gable at UBG. I know how this works from my days as both a shooter and as a writing teacher.

Social Media 80

Social Media Process Product Media 80

Biznology

NOVEMBER 11, 2013

Greg found the playbook for great video marketing involves a strategy, script, storyboard, good camera, accessories, lighting, editing and, for YouTube, metadata, custom thumbnail, annotations, captions and calls to action. This might sound like a lot to manage but Greg takes you through it step-by-step in Chapter 6, Video Marketing.

Course 80

Course Planning Work Management Peer-to-peer 80