B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

DECEMBER 16, 2014

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. By telling the world what values your company stands for. People buy based on their emotions. They want stories. They want meaning.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

JULY 9, 2014

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

AUGUST 15, 2011

Video – you can link your YouTube Channel with YouTube for Pages on Facebook , so that whenever you upload a video it appears on your Facebook wall . You do have a YouTube channel, don’t you? You do frequently add content to your site, don’t you? Photos – upload company photos.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

JANUARY 3, 2014

Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. Get more visual. Give it up and start Tweeting.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JULY 1, 2015

Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. Find out if they have discontinued any products or services, expanded or contracted their sales force or employee count, closed offices or made other changes. Are there new opportunities we can leverage?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100