Industrial Marketer

MARCH 15, 2022

B2B sales emails remain extremely effective. Emails have been around since before social media, video content, or sponsored ads, but are still one of the strongest marketing and sales tools that exist. Sales emails, especially in the. Read more » The post The Ultimate Guide to Writing B2B Sales Emails?

B2B Sales 93

B2B Sales B2B Email Marketing Social Media 93

Hubspot

AUGUST 2, 2023

Sending cold emails, leading prospects through sales calls, and following up all take time and articulation. Sales teams everywhere are starting to use AI to streamline these processes and craft better pitches. If you’ve been hearing about the iconic ChatGPT platform for sales and want to give it a spin, look no further.

Enterprise Management 55

Enterprise Management Work Management Ad brokers Outreach 55

Zoominfo

JULY 29, 2020

Sales professionals are always on the lookout for ways to step up their game. One of the best ways to improve sales numbers involves something everyone dreads — cold calling. Why do Sales Cold Calling Scripts Matter? Having a variety of cold calling scripts on hand makes sales training easier for new hires as well.

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Cold Calling Work Management Zoominfo Intent Data 100

Terkel Marketing

NOVEMBER 5, 2022

14 Tips for Writing a Cover Letter for a Sales Role How do you write a good sales cover letter? The post How do you write a good sales cover letter? The post How do you write a good sales cover letter? appeared first on Terkel.

Creativity 52

Creativity Tips Public Relations Best Practices 52

Biznology

MAY 18, 2016

In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created what you thought was a persuasive page, and waited for conversions to start clicking. You’ll learn: Why sales writing formulas can make your writing life a breeze.

AIDA 126

AIDA Tips Copywriting Webinar Metrics 126

Valasys

DECEMBER 5, 2022

Search engine optimization and content writing cannot exist without each other because the content is the thing to which SEO techniques are applied. SEO content writing is a lot trickier than normal writing. In SEO writing, we do not just need to target our users but we also need to cater to the search engine algorithms.

Traffic 52

Traffic Optimization SEO SERP 52

ConvertKit

DECEMBER 19, 2018

Making the sale is one of your top priorities in business. Your sales growth will be one of the biggest determining factors of the success of your business. And while it’s great to increase your social media following and website traffic, if it doesn’t positively affect your sales, it isn’t helping you scale.

Template 70

Template Top of Funnel Copywriting Open Rate 70

DivvyHQ

NOVEMBER 30, 2021

But how much attention do you pay to their gender when it comes to planning sales content that would hook them? In today's post, guest contributor Lesley Vos is digging into the neuroscience and providing some practical guidance for how to factor gender into your sales copy.

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Planning Practices Content Copywriting 90

ConvertKit

DECEMBER 19, 2018

When it comes to assets to help you convert casual readers into customers, your sales page is key. But not all sales pages are created equal. I’m sure you’ve seen sales pages that look boring, are full of giant blocks of copy, have no imagery, or are just plain confusing. 5 steps to creates a sales page that truly sells.

FAQ 68

FAQ Pricing Price Template 68

Outreach

MAY 3, 2019

As the leading Sales Engagement Platform, sales emails and sequences are our bread and butter. Following up is arguably the most important step of the sales process. Keep reading to learn some sales email follow up tactics and get a few sample templates. How To Write Follow-up Sales Emails.

Top of Funnel 73

Top of Funnel Examples Buyer Personas Case Studies 73

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Webbiquity

APRIL 26, 2022

That said, not everyone has the ambition or patience to write well. High-quality writing is nutrition for the brain. Don’t Write, Talk (Start a Podcast). Maybe you’ve got some subject matter experts on staff who are pretty good at sharing their knowledge in written form, but the writing just isn’t polished.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Marketing Insider Group

AUGUST 7, 2023

Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. In fact, the sales cycle for nurtured leads is 23% shorter, and companies that perfect lead nurturing generate 50% more sales-ready leads at a 33% lower cost. Image Source: Waypost Marketing 2.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Walker Sands

JANUARY 8, 2019

Writing features copy isn’t always the most exciting assignment — but it should never read that way. And for the majority of these, the primary sales tactic is pushing features. When writing features copy, you have the opportunity to differentiate your message by speaking to why each feature is so important to your audience.

Features 40

Features Product POS Work Management 40

The Forward Observer

DECEMBER 29, 2023

Learn how to use his techniques to write ads that sell with certainty. Hopkins clearly shows how to write copy, provides methods for testing it, and shows how evidence-based advertising gets results in a measurable and cost-effective way. It is a must-read if you are in business, sales, or advertising.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? Image Source Key Takeaways: Search for AI content writing tools that fit your budget and speed up your writing and editing. Ding, ding, ding! Image Source 1.

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Here’s an examination of six key rules to ensure SEO writing success. A copywriter must write in a simple yet sophisticated fashion to attract a wide audience. Write Unique and Long Blog Posts.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Act-On

JUNE 7, 2018

Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA of your own using our free template.

Marketing Management 100

Marketing Management Template Service Marketing 100

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The popularity of content marketing and unfortunate proliferation of awful writing was addressed here previously in the post 17 Tragically Common Copywriting Mistakes to Avoid. Your readers are busy people. Passive voice.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Marketing Insider Group

AUGUST 9, 2021

Anyone can write content, right? If you lump copywriting into a job description for someone who isn’t specialized to create content that converts, you risk losing leads and ultimately hurting your sales results. B2B copywriters need to know their clients, but they also need to know the audience they’re writing for.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Webbiquity

MARCH 8, 2022

So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

MARCH 25, 2024

Quick Takeaways Businesses leveraging customer data significantly outperform their peers, with an 85% higher sales growth, underscoring the critical role of a well-maintained marketing database in boosting sales and marketing efforts. It’s your roadmap to more effective marketing, happier customers, and, yes, more sales.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Webbiquity

OCTOBER 31, 2023

More than 80% of respondents have incorporated AI into their SMS marketing programs and are using generative AI to help write text messages. Affiliate sales support independent publishing. SMS messages are more engaging than email. Yes, it’s an ad. But email still converts better.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Zoominfo

OCTOBER 20, 2023

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. At ZoomInfo, we’ve spent years building and refining outreach practices that you can employ in your sales motions. Here’s how to write yours, today. Ready for More?

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

Zoominfo

FEBRUARY 6, 2023

From writing emails, to creating phone scripts and handling objections, it’s clear that AI tools based on large language models can be used in every stage of the sales process. How to Write Sales Prospecting Emails Using ChatGPT One advantage of ChatGPT is that it can iterate on what it’s already produced.

Marketing AI 130

Marketing AI Cold Calling Zoominfo Marketing Analytics Tools 130

Marketing Insider Group

NOVEMBER 30, 2021

Read on for our ready-to-use guide on how to write a blog article introduction like a pro. 8 proven ways to write a blog introduction like a pro. To be even more effective, I might drive it home with something like: “Successfully executing these tactics will lead to higher conversions and sales that drive revenue for your brand.”.

Custom Publishing 348

Custom Publishing Tactics Search Marketing Lead Scoring 348

Oktopost

FEBRUARY 12, 2024

Additionally, this season will also explore techniques for engaging sales teams in social selling, how you can prove the ROI of social initiatives, and the impact of AI on marketing and how it can be used to a marketer’s advantage.

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

Oktopost

JANUARY 16, 2024

Here are our picks for top AI sales tools that will help your team advance through your pipeline successfully and make this year your most successful yet. Jump Ahead Top 5 AI Sales Tools Clari Oktopost LinkedIn Sales Navigator Regie AI Exceed.ai LinkedIn Sales Navigator 3.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? Presenting at conferences is very different from a writing forum. A: Retrospectively.

Marketing AI 99

Marketing AI eCommerce Peer-to-peer CMO 99

Contently

MARCH 30, 2023

The problem isn’t (usually) the writing. Thus, when we set out to write SEO-oriented content, there’s no foundation on which to build it. Rethink Who You’re Writing For Who do you think reads your SEO content? In other words, we are writing content to capture attention from the wrong eyeballs.

SEO 144

SEO SERP Content Keywords 144

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Heinz Marketing

APRIL 18, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Effective Content Writing in 15 Steps. Ensuring that your company is producing effective content helps build brand awareness and consumer loyalty which ultimately leads to more sales.

B2B Sales 102

B2B Sales Communities B2B B2B Thought Leadership 102

Hubspot

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Gaudio’s sales emails receive: 36.3% click-through.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Oktopost

DECEMBER 20, 2023

AI has taken the world by storm, and especially since the launch of ChatGPT just over a year ago, it has significantly changed the way we work – and sales teams are no exception. But don’t worry, the rise of AI in B2B sales will not replace you. AI can simply empower you with extra help to reach your sales quota.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111