Biznology

MAY 29, 2013

The perennial number one goal of just about every business marketer is generating sales leads. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force. Oracle, for example publishes a Software Investment Guide to help prospects’ decision-making. Lead generation.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

MARCH 4, 2013

” (Sales were down, so they had to cut something.) “Did they cut the sales team?” ” (No, sales would have dropped even more.) “Oh. ” (No, they are working on a big project to provide sales data that is up-to-the-minute.). Did they cut the IT team?” “Oh, but they cut you. .

Search Marketing 80

Search Marketing Paid Search Agency Direct Marketing Training 80

Biznology

FEBRUARY 22, 2013

Today many AdWords advertisers improve conversions and drive down cost-of-sale by targeting campaigns to specific devices in a way that will no longer be possible. When Google makes it more challenging to opt-out of specific channels and target only those channels that work best, your cost-per-click and cost-of-sale will likely rise.

Campaigns 80

Campaigns Adwords Mobile Advertising Cost Per Click 80

Biznology

AUGUST 21, 2013

Your customers’ friends, fans, and followers offer opportunities for increased sales, while search engines value social shares as important markers of quality content. Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Sharing is pretty awesome, too.

Landing Pages 80

Landing Pages Business Lead Scoring Lead Ranking 80

Biznology

OCTOBER 6, 2015

It’s amazing how much passion and commitment even a naysayer can muster when she starts making sales and driving revenue — and even retaining and upselling clients and customers — as a result of social media engagement. In all three cases, it comes down to a lack of passion, a lack of vision, or a lack of a win.

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Biznology

MAY 5, 2014

Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. But nothing says you have to base your entire business there.

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Biznology

NOVEMBER 26, 2014

Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. Start looking at other ways to grow your traffic and your conversions.

Word of Mouth 80

Word of Mouth Search Engine Marketing Search Marketing Google 80

Biznology

JULY 24, 2014

Using your analytics and your sales data, determine which product pages are most important to your business. Small e-commerce players can simply offer alternative products on the “out of stock” page, while larger sites should consider 404′s on products no longer for sale. You use web analytics, right?

SEO 80

SEO Paid Search Agency Mobile Marketing Google 80

Biznology

JUNE 20, 2014

And improve your sales. Getting these right is no guarantee that you’ll close every sale. Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training.

Marketing Websites 80

Marketing Websites Effectiveness Work Management Marketing Management 80

Biznology

JULY 19, 2013

Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training.

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Biznology

FEBRUARY 26, 2014

HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales. I’m seeing similar things with my clients, with mobile accounting for 15% to 40% of traffic, sales, or both — along with huge growth curves. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

NOVEMBER 21, 2013

Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training.

SEO 80

SEO Enterprise Management Lead Scoring Lead Ranking 80

Biznology

FEBRUARY 24, 2014

DEFINE WHAT YOU WANT PEOPLE TO DO: Just getting to a top rank doesn’t produce sales. These tips and tools are some of what you learn in the Biznology JumpStart Workshop on Search Marketing. 54% of people come to a website from a search engine (source: Forrester ). So what are you waiting for?

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

OCTOBER 18, 2013

Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. ” I’d say of course it is. At least if you do it right.

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

Biznology

SEPTEMBER 18, 2013

Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. And then watch your stature in the community grow.

Content Marketing 80

Content Marketing Content Work Management Curation 80

Biznology

DECEMBER 27, 2013

Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. But it’s worth keeping them close in the coming years, just in case.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

JANUARY 30, 2013

I once worked with a business that averaged around 48,000 visits per month to its website and converted 1,674 of those to sales (or leads, donations, what-have-you in your world). Mike Moran, Rob Petersen, and I now offer an On-site Search Marketing training program for businesses as part of the Biznology Jumpstart Workshop series.

Paid Search Agency 80

Paid Search Agency Campaigns Tips Privacy Policies 80

Biznology

JUNE 21, 2016

It is like sales. And, like sales, the better the company you represent, the better the product you offer, the better. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales. Like sales, it’s so much easier to successfully pitch what’s hot than what’s not.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

JUNE 15, 2015

Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. And it’s time your marketing evolves along with it.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Biznology

JUNE 24, 2013

If you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing, check out our Biznology Jumpstart Workshop, On-site Search Marketing Training. They’re also worth thousands of clicks. Of course, images only represent part of the total story.

Adwords 80

Adwords Mobile Advertising SEO Internet Marketing 80

Biznology

MARCH 28, 2013

To fulfill our mission of market coverage, scalable lead generation, and profitable sales growth, the modern B2B marketer must pull—and push—every possible lever. Anyone want to argue about this? You can comment below, or you can take issue with me in person.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Biznology

JANUARY 31, 2014

Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. No matter what Matt Cutts says.

SEO 80

SEO High Quality Lead Marketing & Strategy Lead Scoring 80

Biznology

OCTOBER 10, 2014

Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. As you may have heard, this is the single most important thing to do.

Wikipedia 80

Wikipedia Paid Search Agency High Quality Lead Search Marketing 80

Biznology

JANUARY 23, 2015

Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training.

Mobile Marketing 80

Mobile Marketing Business Work Management Internet Marketing 80

Biznology

AUGUST 31, 2016

I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Kurt Shaver (Founder of The Sales Foundry) and many others ineffectively newsjack and push out content. Click here to read the post on the Biznology.com blog.

Social Media 151

Social Media Linkedin Media B2B Thought Leadership 151