sales words 
B2B Memes
JULY 22, 2011
When they hear words like user instead of reader , branding instead of reputation , or content instead of editorial , their writerly instincts tell them that accepting such language would be a sellout to the corporate world. A word like reputation just won’t do to describe it. It is, really, a revolutionary concept.
B2B Memes
MARCH 2, 2011
Beyond the “paid media” that advertising represents, they also have the “owned media” of their own blogs, Facebook pages, and twitter accounts, and the “earned media” of online word-of-mouth. Of these three components, the paid-media element seems the most vulnerable. As a career editor I’m biased, but Franks’s analysis rings true.
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B2B Memes
JANUARY 24, 2012
They just want to tell a story, or convey information, or to create works of art out of their words.”. Though I plan to put the print version of the Survival Guide up for sale, I don’t expect to sell many copies. Since then, I’ve had cause to rethink my position. Print, it seems, isn’t dead, but just retired.
B2B Memes
DECEMBER 5, 2011
The problem with the strategy is that it won’t, as hoped, “cut into e-book sales” in a significant way. They just want to tell a story, or convey information, or to create works of art out of their words. As a lover of bookstores, I’m happy for anything that might help preserve them. But as a reader and writer, I’m quite indifferent.
B2B Memes
JANUARY 31, 2012
Multiple sales and distribution channels might be overkill. To supply all these channels and formats, I ended up using three different word processors (I’ll explain why in another post), making sure I kept my three versions all in sync as I continued to make changes to the text. Print still has its allure.
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