The Forward Observer

NOVEMBER 10, 2023

About the Author For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Salesforce Marketing Cloud

MARCH 20, 2024

Wikipedia, where anyone can write and edit an entry, is a major data source. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

DemandBase

JUNE 18, 2020

Through a few simple online searches, thousands of sales reps around the world have identified you as a decisionmaker, and they have a product that they feel would benefit your specific company goals. Available at your professional disposal are mediums like Wikipedia, Crunchbase, Twitter, Pinterest, and believe it or not, even Google.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Square 2 Marketing

DECEMBER 23, 2019

From Wikipedia, “Impeachment in the United States is the process by which a legislature. In the context of impeaching marketing and sales tactics for crimes committed against program performance, here are the tactics that you should remove in 2020.

Tactics 53

Tactics Wikipedia Planning Budget Programs 53

seo.co

JANUARY 1, 2023

Use Wikipedia. Wikipedia allows users to edit and create entries themselves. When creating or editing a Wikipedia entry, users typically need to cite their sources. You could find Wikipedia entries on similar topics and edit them in a way that justifies adding links to your content in the references section.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. So, avoid linking to Wikipedia, which uses anonymous posters and updates. Image Source If you haven’t yet focused on adding a journalistic edge to your content, how can you start?

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

ViewPoint

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Back during the bingo card days marketers were thrilled to get a list of “leads” and distribute them to sales. Guess what.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Outreach

MARCH 7, 2018

Here are the four types in Gretchen’s book, and how you can apply them to your sales prospects for amazing results. Tendency #1: Upholder Sales Prospect. How to Identify the Upholder Sales Prospect: To identify an Upholder, pay attention to cues in their behavior. If so, you may have an Upholder Sales Prospect.

Wikipedia 88

Wikipedia Validation Order Rules 88

Hubspot

JULY 12, 2018

Sales Interview Questions and Answers. How do you generate, develop, and close sales opportunities?". What do you consider your most significant sales achievement to date?". How do you keep up with the latest industry trends in sales?". Sales Interview Tips. Sales Representative Interview Questions and Answers.

Enterprise Management 95

Enterprise Management Work Management Wikipedia Impressions 95

ViewPoint

AUGUST 21, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Of course what I am thinking about are the functions of sales and marketing. i Wikipedia ii Dr. Lee Lowery, Jr.,

Work Management 120

Work Management Marketing Automation Services Marketing Management Wikipedia 120

Marketing Interactions

SEPTEMBER 14, 2021

According to Wikipedia , “A leap of faith , in its most commonly used meaning, is the act of believing in or accepting something outside the boundaries of reason.” Sales says one thing, marketing messaging says another, and product marketing says something else. Context is a critical weapon to use against leaps of faith.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Biznology

OCTOBER 24, 2013

Photo credit: Wikipedia. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s a sales cycle, you ask? Understanding Sales Cycles. Therefore, the sales cycle will be much longer.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Tony Zambito

APRIL 16, 2012

Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. Simply put – in today’s connected buyer world company marketing and sales systems can be broken and out of alignment with buyers.

Sales Management 100

Sales Management Top of Funnel Planning Demand Generation 100

Envy

MAY 2, 2019

Consider Wikipedia as a great example of pillar page content. Wikipedia pages are long form, detailed, and link to many other connected topics. In order to keep them relevant, Wikipedia constantly updates their pillar pages with new content.

Top of Funnel 106

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 106

ViewPoint

OCTOBER 20, 2016

At the start of 2016, we were brought in to support a group of sales reps who did not make their numbers in 2015. According to Wikipedia, Root Cause Analysis (or RCA) is defined as “a method of problem solving that tries to identify the root causes of faults or problems. Their “reward”? No more support in 2017.

Top of Funnel 120

Top of Funnel Wikipedia Sales Qualified Leads Account Based Marketing 120

Webbiquity

JULY 2, 2019

Cats rule the internet—so much so that the topic has its own Wikipedia page. Online and off, the world is absolutely flooded with content that shouts about how to achieve a better bottom line, grow sales, or increase efficiency. Guest post by Emma Williams. And cats aren’t just superstars in pet-centric niches. Cats are Memorable.

B2B Marketing 235

B2B Marketing Godaddy B2B Paid Search Agency 235

DiscoverOrg

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. Why is employee count important for sales? Sales and marketing professionals use employee counts to understand a company’s size. I would know.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

ClearVoice

FEBRUARY 4, 2020

To the contrary, our marketing generates revenue (book sales and event registrations)… roughly 1M+ visitors and 500+ qualified leads per year. It’s the mini-version of Wikipedia for your industry. It’s the mini-version of Wikipedia for your industry.' Tune your frequency to your buying interval and sales cycle.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Heinz Marketing

AUGUST 22, 2019

Every week on Thursday we feature a new B2B sales, marketing or business leader here answering our own version of “ How I Work ” questions. This week, we’re excited to feature Julian Lina , Head of Demand Generation and Sales Development at Fond. Notes, Slack, Spotify, Uber, YouTube, and Wikipedia immediately come to mind.

Demand Generation 76

Demand Generation Work Management Demand Enterprise Management 76

Marketing Craftmanship

JULY 1, 2013

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Heinz Marketing

MAY 18, 2020

Tom Martin, author of The Invisible Sale and the headliner of last week’s Sales Book Club (no reading required!), We broached the subject of whether sales professionals should be creating content, a topic that can be controversial with passionate answers on both sides. Tom’s take? Tom, I think the editor was right.

Wikipedia 96

Wikipedia Thought Leadership Outreach Education 96

Avitage

MARCH 13, 2015

Perhaps you’re the sales leader, and your sales people lack the content they need to sell effectively in this age of online, self-educating, stealth buyers. You might manage channel sales and your partners regularly complain they lack channel appropriate content to fuel their lead gen and selling activities.

Wikipedia 120

Wikipedia Lead Gen Lead Ranking Budget Programs 120

Tony Zambito

MAY 12, 2011

Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

ViewPoint

JANUARY 16, 2018

I turn problems into challenges, and it's a fascinating exercise to do, but if your body perceives something as a problem, for example, being in sales and your boss comes to you and says, 'Jill, you're having a terrible month. Jill Konrath is a frequent speaker at sales conferences and kick-off meetings. Hear the full interview here.

Wikipedia 120

Wikipedia Acquisitions Marketing Management Conference 120

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia.   As B2B businesses seek to achieve post-recession revenue growth, they also must confront the issue of how to rethink long standing conventional practices in sales they know must change to meet this challenge head on.    Buyers are asking for better experiences and better solutions. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

MAY 8, 2011

Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    Marketing becoming the home for content strategy and sales enablement finding its’ home in sales.    What’s going on? . 

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100

ClearVoice

MAY 10, 2022

In short, the meta description is the sales pitch for your page. For example: “Your sales will grow really fast” becomes “Your sales will skyrocket.” Wikipedia: Wikipedia is a free online encyclopedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. I would love to know. Email this to a friend?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. I would love to know. Email this to a friend?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

seo.co

JUNE 16, 2021

Use Wikipedia. Wikipedia allows users to edit and create entries themselves. When creating or editing a Wikipedia entry, users typically need to cite their sources. You could find Wikipedia entries on similar topics and edit them in a way that justifies adding links to your content in the references section.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Biznology

MARCH 3, 2011

Image via Wikipedia. by Frank Reed. The SMB space is the biggest puzzle that the online world has been trying to solve and, with just a few exceptions, it has failed miserably to this point.

SMB 80

SMB Wikipedia Personalization Marketing 80

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Call off the dogs. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Heinz Marketing

AUGUST 22, 2019

Every week on Thursday we feature a new B2B sales, marketing or business leader here answering our own version of “ How I Work ” questions. This week, we’re excited to feature Julian Lina , Head of Demand Generation and Sales Development at Fond. Notes, Slack, Spotify, Uber, YouTube, and Wikipedia immediately come to mind.

Demand Generation 46

Demand Generation Work Management Demand Enterprise Management 46

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. Translating this to the buyer journey, we can see similarities between search intent and the B2B buyers’ proximity to sales-readiness. customer experience solutions.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

6sense

AUGUST 28, 2021

Tom Martin, author of The Invisible Sale and the headliner of last week’s Sales Book Club (no reading required!), We broached the subject of whether sales professionals should be creating content, a topic that can be controversial with passionate answers on both sides. Tom’s take? Tom, I think the editor was right.

Features 48

Features Wikipedia Thought Leadership Outreach 48

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100