Chris Koch

SEPTEMBER 24, 2010

I’m wondering if it’s time to take sales enablement away from marketing. What do I mean by sales enablement? I heard a great definition from my former ITSMA colleague Jeff Sands the other day: Sales enablement is helping salespeople be more credible with customers. We all know how sales enablement got started in B2B.

Peer-to-peer 100

Peer-to-peer Wiki Marketing Management Internet Marketing 100

Chris Koch

MARCH 5, 2010

One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. Do they feel that they will miss something by being away from the content for even a short amount of time? Timeliness.

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

Chris Koch

APRIL 30, 2010

Could your salespeople benefit from mobile access to a sales enablement application giving them advice in the field for helping customers? Xerox Global Services (XGS) built a mobile application as part of its internal sales tool called Competipedia. Is there a reason for you to offer whatever help you give to customers through mobile?

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100