KoMarketing Associates

FEBRUARY 13, 2018

If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. Welcome Leads Through Webcasts. Hosting an upcoming webcast? Drive leads through a promotional video that shines a light on the sign-up benefits.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Ads 180

markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management."

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

LeanData

JUNE 10, 2014

Listen to this on demand webcast available now. For many B2B companies, inside sales reps are the first point of contact for inbound and outbound leads. Listen to this webcast, 5 Tips for Converting MQLs to Revenue, and you will learn how DataSift: Increased their MQL conversion rates by 50%. LISTEN NOW!

Webcast 40

Webcast Demand Marketing Qualified Leads Lead Ranking 40

LeanData

JUNE 10, 2014

Listen to this on demand webcast available now. For many B2B companies, inside sales reps are the first point of contact for inbound and outbound leads. Listen to this webcast, 5 Tips for Converting MQLs to Revenue, and you will learn how DataSift: Increased their MQL conversion rates by 50%. LISTEN NOW!

Webcast 40

Webcast Demand Marketing Qualified Leads Lead Ranking 40

Buzz Marketing for Technology

NOVEMBER 6, 2017

Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content. By polling our webcast participants, we also confirmed concerns that we assumed were top-of-mind for our clients. Once the rule was announced, we held a follow-up webcast within two weeks.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Martech

JANUARY 4, 2022

The new integrations will permit real-time Drift conversational data to be matched to ON24 first-party engagement data, enabling engagement to be tracked across marketing and sales channels. Why we care. The post ON24 announces new integrations with Drift appeared first on MarTech.

Webcast 105

Webcast Marketing Management B2B Sales Webinar Metrics 105

Marketing Insider Group

FEBRUARY 13, 2023

The majority (72 percent) saw higher Marketing ROI (ROMI) with ABM and most (66 percent) experienced improvement in sales and marketing alignment. The business impact of ABM continues to be impressive: 90 percent of those surveyed experienced an uplift of engagement, 84 percent growth in pipeline, and 77 percent growth in revenue.

Account Based Marketing 206

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 206

markempa

MARCH 6, 2007

« Going beyond the sales lead | Main | Now Announcing the "Start With A Lead" Podcast Show » Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list. Thank you to ON24 Inc.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

Content Standard

FEBRUARY 2, 2021

You won’t need a very extensive solution for one-off webinars or webcasts, and in fact you may already have one solution in place for streaming smaller online events. Have your sales team reach out to leads, prospects, and customers with whom they’ve built relationships. Webcasts featuring Q&A sessions (264%).

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

markempa

MARCH 8, 2006

Register for this webcast registration is closed. Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Eloqua 120

Avitage

MARCH 28, 2013

B2B content creation is buried within many, many, go-to-market tactics such as projects, activities and events, across many marketing, training, sales and even channel groups, What is your cost of content created by sales and marketing people for example?

Allocation 120

Allocation Webcast Content Case Study 120

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. And this problem drives a deeper wedge between marketing and sales. The Bottom Line: When marketing gathers up new names from contact forms and dumps them over to sales, no one wins.

Lead Ranking 283

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 283

Avitage

MARCH 28, 2013

B2B content creation is buried within many, many, go-to-market tactics such as projects, activities and events, across many marketing, training, sales and even channel groups, What is your cost of content created by sales and marketing people for example?

Allocation 120

Allocation Webcast Curation Content 120

The ROI Guy

FEBRUARY 1, 2017

Thursday, February 9, 2017 11a ET Featuring: Tom Pisello, Alinean CEO / Founder and Dave Stachura, Alinean VP, Customer Success In an effort to reduce costs and boost sales, you enter 2017 under the gun to deliver even more business growth from your Channel Partners. But simply adding more partners won’t do the trick.

Webcast 40

Webcast Advertising Channels ROI Pricing 40

The ROI Guy

MAY 23, 2013

I had the pleasure of interviewing SiriusDecisions Jim Ninivaggi, Service Director, for Sales Enablement. Value Actualization Tools Sales Enablement SiriusDecisions Pisello Alinean Value Selling Sales Tools Provocative Selling Jim Ninivaggi Financial Justification ROI Calculator'

Webcast 40

Webcast Demand Tools ROI 40

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. Guest post by Dhruv Mehta.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

NuSpark Consulting

MAY 7, 2016

Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. So why does there still seem to be a disconnect between marketing and sales when it comes to attracting and converting the modern buyer? And isn’t it Marketing’s job to qualify those buyers before handing them to Sales?

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. Without the “high-touch” activities of high touch sales, we’ve had to get creative. Let’s take a look. .

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

Marketing Insider Group

MARCH 20, 2012

Sales and Marketing alignment continues to be a major issue for both sides. Marketing often seeks to drive long term while also helping sales has to hit their quarterly numbers. But marketers often struggle trying to sell their ideas to sales people. So how do you sell a marketing strategy to sales people?

Personalization 100

Personalization Planning Webcast Lead Ranking 100

Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. When these relationships are strong, it can lead to increased sales and repeat business. Any business that wants to succeed must master the art of customer engagement.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

Conversica

APRIL 18, 2019

I recently had the opportunity to sit down with Kristina McMillan, Director of Sales Development at Five9, to discuss best practices for sales development and lead follow-up. We did a webcast together, and I wrote up the highlights and some Q&A with Kristina below. Kristina and I during the webcast.

Top of Funnel 40

Top of Funnel Practices Webcast Peer-to-peer 40

markempa

JULY 1, 2013

But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Sales professionals use these events to gauge the interests of their leads. So, she gradually increased frequency.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

The ROI Guy

APRIL 25, 2017

Executives want competitive insights and consultative advice, not the same old sales pitch. In this session, Betty McNeil, SVP will introduce you to the Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement. How can you fuel more compelling executive conversations?

Comparison 40

Comparison Webcast Peer-to-peer Consulting 40

KoMarketing Associates

MAY 25, 2017

If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression. If you have a free eBook, upcoming or on-demand webcast, intelligence report, service or tool trial run offer, stand out in the News Feed with a sneak peak or a demo in a brief video ad.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

Content4Demand

AUGUST 6, 2019

Content marketing for partners is a big priority for brands with indirect sales models, and one of their biggest challenges. Here are three strategies and lots of tactics to help you create the content and campaigns that will make your partners sales and marketing superstars. Quarterly webcasts. Grow Your Partnerships.

Advertising Agencies 46

Advertising Agencies Advertising Channels Marketing & Strategy Marketing Strategy 46

Lattice

APRIL 13, 2016

Unfortunately, many organizations are still using traditional sales and marketing models, which were developed for a different time. In order to create authentic and effective agile marketing and sales strategies that are aligned with the needs of the buyer, companies need to consider the following: How authentic storytelling sets the tone.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Content4Demand

OCTOBER 23, 2018

B2B marketing consultant, speaker and author Pam Didner sat down with our own Alicia Esposito this week for a sneak peek at her soon-to-be released book, Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing. In other words, could I enable my sales team to actually sell his inventions?

Effectiveness 49

Effectiveness Marketing AI Ideal Customer Profiles Paid Search Agency 49

Content4Demand

AUGUST 6, 2019

Content marketing for partners is a big priority for brands with indirect sales models, and one of their biggest challenges. Here are three strategies and lots of tactics to help you create the content and campaigns that will make your partners sales and marketing superstars. Quarterly webcasts. Grow Your Partnerships.

Advertising Agencies 41

Advertising Agencies Advertising Channels Webcast Marketing & Strategy 41

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The ROI Guy

DECEMBER 17, 2013

This webcast was conducted on December 5th, and provides a great overview of why traditional white papers may fall short in helping you achieve your 2014 new lead / sales opportunity goals, and why you need to have Interactive White Papers and Benefits Estimators as an essential part of your game plan.

Lead Scoring 40

Lead Scoring Lead Ranking Webcast Planning 40

Writing on the Web

JUNE 28, 2010

Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. So when she says this is next to impossible to create a good-looking sales page in Wordpress without using a sales page template, I believe her. 10 Elements of a Good Sales Page: Headline (plus pre-headline).

Template 100

Template Ning Webcast Digg 100

PureB2B

AUGUST 1, 2019

With the rapid growth of sales automation technology hitting the market, response rates to sales and marketing efforts are plummeting in direct proportion to the amount of automated prospecting messages flooding the inboxes and voicemails of your clients. Automation is no longer a competitive advantage for SDRs.

Customer Surveys 58

Customer Surveys Contacts Webcast Intent Data 58

PureB2B

AUGUST 1, 2019

With the rapid growth of sales automation technology hitting the market, response rates to sales and marketing efforts are plummeting in direct proportion to the amount of automated prospecting messages flooding the inboxes and voicemails of your clients. Automation is no longer a competitive advantage for SDRs.

Customer Surveys 62

Customer Surveys Buy Webcast Trigger Marketing 62

Zoominfo

JUNE 28, 2018

Although we primarily cover topics related to sales and marketing, we have also built up a large body of content about recruiting and HR. Their comprehensive business blog covers the following categories: IT, sales, marketing, HR, and healthcare. Recommended reading: Leveraging Storytelling to Attract and Recruit Talent.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. The New Buyer Requires Rebalancing Marketing-to-Sales Budget Ratios.

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120

Biznology

MAY 30, 2017

Every sale is an engagement ring that you’ve put on your prospect’s finger. Only then, when lust turns to love, can your sales relationship grow through upsells, referrals, recommendations, and company-wide, federated, commitments and conversions. What works in high-end sales works in high-end PR. Like this post?

Planning 186

Planning PR Cold Calling Webcast 186