Marketing Insider Group

MAY 1, 2023

Videos are twice as likely to be shared than any other type of content Source: Wyzowl Many companies use video marketing to increase sales, enhance brand awareness, and build trust with current customers. Moral of the story: your video’s audio can make a major impact on views. Millennials are 1.9x Image Source: In Video 18.

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

Marketing Insider Group

MARCH 11, 2024

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Whether it’s boosting brand awareness, engaging your audience, or driving sales, each video you create should have a clear goal in mind. Drive sales? Make a video.

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Webbiquity

MARCH 1, 2022

As marketing budgets are restored, marketers plan to spend more on marketing technology , particularly in areas like virtual event platforms , AI tools for marketing and sales, personalization, and chatbots. and average view time by 62.6%.” Known visitors spent on average twice as long viewing content as unknown visitors.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

LeanData

MAY 19, 2014

Our customers can immediately see inbound lead activity that matches existing prospects, customers, and active opportunities w/out jumping around different salesforce views. Then, either send to your Sales Ops management or bring it to their attention at your next sales team meeting. Happy Selling! LEAN (5326).

Salesforce.com 40

Salesforce.com Work Management Marketing Management B2B Sales 40

LeanData

MAY 19, 2014

Our customers can immediately see inbound lead activity that matches existing prospects, customers, and active opportunities w/out jumping around different salesforce views. Then, either send to your Sales Ops management or bring it to their attention at your next sales team meeting. Happy Selling! LEAN (5326).

Salesforce.com 40

Salesforce.com Work Management Marketing Management B2B Sales 40

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Optinmonster

APRIL 8, 2024

Want to learn how to create high-converting product pages to drive more sales? 360° Views Your shoppers may not be inside your physical store, but you can still give them a 360° view of your products. According to XO3D , a UK-based creative consultancy: “360° views can improve a website’s ranking on search engines.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Engagio

MARCH 19, 2024

As a seller who lives this every day, I’m going to detail how I’m using Demandbase’s new Prescriptive Sales Dashboards to get off zero as quickly as possible. Prescriptive Sales Dashboards offer a unified and prioritized view of a seller’s territory / account list where sellers spend most of their time (i.e.

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Martech

OCTOBER 31, 2023

Take advantage of post-holiday sales (50%). Does your marketing plan include post-holiday sales? TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. TikTok also saw a 76% increase in views for #sale. Image: TikTok for Business.

Planning 113

Planning Video Marketing Hubspot Mobile Marketing 113

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. The old scoring models of equating a certain number of page views or downloads with a threshold that boasts sales readiness is outdated.

Lead Ranking 118

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 118

Martech

APRIL 4, 2024

Easily review and manage AI use in HubSpot marketing emails What’s new : HubSpot has added an AI filter and view option to the Marketing Email management page, allowing for easier management of emails created or assisted by AI. New suggested activity: reconnect with re-engaged contacts. Quick notes addition from anywhere in HubSpot.

Enterprise Management 55

Enterprise Management CMS Development Work Management Marketing Management 55

Martech

OCTOBER 3, 2023

In this view, the used-by counter shows a bird’s eye “1-50 of many.” This displays a nice summary view of how many assets are using each email template, with clickable links. Live Chat : Freeform two-way conversations between visitors and live sales agents. View Dialogues, Conversational Flows, or both.

Marketo 115

Marketo Enterprise Management Template Sales Qualified Leads 115

Sana Commerce

APRIL 19, 2024

Discover effective sales hacks to empower commercial teams As a commercial leader, you understand the complexities involved in driving sales. What we’ll cover: Boost efficiency: Discover tools to quickly identify sales opportunities and streamline customer registration and repeat order processes.

Webinar Metrics 52

Webinar Metrics Demand B2B Sales Order 52

Salesforce Marketing Cloud

APRIL 9, 2024

They connect all your disconnected internal and external data, giving siloed areas of your business a complete view of customer activity and data. With Data Cloud, we can create a data graph that provides a real-time, consolidated view of a customer or any entity. And they go much further.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels. Get MarTech! In your inbox.

Campaigns 108

Campaigns Account Based Marketing B2B DemandBase 108

Optinmonster

JANUARY 29, 2024

Step 3: Work Out the Dollar Amount for What You Got in Return If your content is working well, it’ll generate leads that turn into sales. Other times, that process takes longer and the relationship between content and sales isn’t as direct. Sales Enablement : Supporting the sales process with relevant content.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Contently

DECEMBER 26, 2022

Metrics such as clicks, shares, likes, comments, and views are all important. Unique Page Views: How many individual people have read or interacted with your content? You can track Unique Page Views via Google Analytics. Average Time on Page: How long do visitors stay on the page when they click to view your content?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Martech

DECEMBER 11, 2023

Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. As a result, sales organizations have added enormous headcounts of SDRs and BDRs. How did we get here?

Ideal Customer Profiles 119

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 119

Referral Rock

FEBRUARY 19, 2024

Click through each tab (Ambassadors, Referral Sales, Rewards Sent) and click the small checkbox above the number column. You can view all your ambassadors by clicking on the “All Ambassadors” view (image 1) or get a glimpse of your top-performing ambassadors by revenue with the “Top Ambassadors” view (image 2).

Work Management 52

Work Management Sample Rules Stats 52

Martech

APRIL 17, 2024

There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. I put in here’s the country and I want to see how many people, page views, etc. A: There are some good things. The new key events are a positive thing. and it would run just perfectly.

Marketing Analytics Tools 91

Marketing Analytics Tools Analytics Google Pricing 91

Optinmonster

MARCH 21, 2024

Ideally, businesses should collect feedback during all phases of the customer journey , and they should analyze that information to optimize their sales funnel. We recommend displaying it to returning visitors and triggering your campaign to display after users view two or more pages. Why Is Customer Feedback Important?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Salesforce Marketing Cloud

JANUARY 3, 2024

As a sales professional, you don’t have to coerce or pressure. That begins with your sales pitch. What you’ll learn: What is a sales pitch? Why are sales pitches important? What are the core elements of a sales pitch? What are the types of sales pitches? What are the types of sales pitches?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Salesforce Marketing Cloud

MARCH 15, 2024

Rev up manufacturing sales with AI and automation Learn how manufacturers can modernize the entire commercial operation with seamless automation and built-in AI that connects sales and revenue management processes in our free guide. Download the guide 1. Review each system you use regularly. Explore Data Cloud

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Martech

AUGUST 4, 2023

1 in “view-only” mode, meaning users cannot yet build a flow from scratch. Enhancements to Marketo Sales Insight Unsubscribe append settings can now be customized to display unique messages. There were also updates to Dynamic Chat Support for Sales Insight. View the complete set of July 2023 Marketo Release Notes here.

Marketo 93

Marketo API Display Verticals 93

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action.

SMS 111

SMS Bundling Terms and Conditions Opt-out 111

Contently

APRIL 28, 2022

Or, the sales team’s quarterly report might influence your content repurposing To-Do list since you know what middle-of-funnel content aligns with their sales metrics. The best ones are created and influenced by various perspectives, not just the view of the marketing department.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Heinz Marketing

OCTOBER 9, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. But it’s changing the way sales teams are engaging it’s customers and prospects. The Power of Your Leadership Point of View. The Future of Flexibility At Work. Chris Edmonds.

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership B2B B2B Sales 101

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. This presents a compelling case for a new view of the importance of investing in the service function. Sales professionals are natural up-sellers and cross-sellers within their accounts.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. It allows for a more holistic view of marketing strategies by integrating offline event data seamlessly alongside digital analytics.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. This makes them more aligned with the sales team, serving as a bridge between potential clients and sales reps. But is it marketing or sales to blame?

Lead Ranking 119

Lead Ranking Top of Funnel Lead Scoring ROMI 119

ClickDimensions

DECEMBER 28, 2023

Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. The Impact of Disjointed Communications Inconsistent Messaging One of the most significant repercussions of misaligned sales and marketing communications is inconsistent messaging.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Sprout Social

OCTOBER 31, 2023

Influencer marketing encompasses the entire customer journey Kennedy says people often think about ROI as it relates to sales, but influencer marketing has changed the game. When you start to use influencer content across the entire journey, sales are definitely part of [your results]. KPIs may include impressions, reach and views.

ROI 104

ROI Top of Funnel Work Management Advertising Agencies 104

Spiralytics

FEBRUARY 26, 2023

Like other social media platforms, TikTok became an excellent channel for businesses to drive sales and for creators to earn money by making fun and creative content. The amount that you can get depends on the number of your video views, engagement, and authentic users interacting with your post. Can You Earn Money on TikTok?

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125