LeadSloth

JULY 10, 2009

Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. This is one of the newer vendors in the Demand Generation market, focused on the SMB market.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

NOVEMBER 16, 2010

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Email Sent on Behalf of Sales Reps.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

APRIL 24, 2009

BTW 2: I have not included vendor weblogs: I will put those in a separate post. Ardath is a talented independent marketing consultant who writes about using content to engage with prospective customers; she really gets Marketing & Sales collaboration. Mac McIntosh ’s Sales Lead Insights blog ( @B2B_Sales_Leads ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

LeadSloth

MARCH 22, 2009

Email marketing that integrates with Salesforce.com is provided by many vendors, like VerticalResponse , Boomerang , ExactTarget , Genius , Lyris and more. There are also some relatively affordable registration form vendors, like FormAssembly and OnDialog. What is your take on this?

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

LeadSloth

MARCH 8, 2010

Today I’m at the Sales 2.0 I write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

OCTOBER 18, 2010

It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. It’s as if you would just sign up with one of the vendors, take a day to set everything up, and you’re done. They think strategically about their sales & marketing processes.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

NOVEMBER 16, 2009

Many attendees were confused by CRM vendors claiming to offer full marketing functionality. So in short, those are the features that individual sales people will benefit from. Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

AUGUST 27, 2009

Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. Buyers have moved online, which has had a major impact on the buying process.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Salesforce.com B2B 100

LeadSloth

APRIL 29, 2009

Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Genius.com B2B Marketing for Faster Sales Blog. Hubspot Internet Marketing Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

MARCH 16, 2009

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

AUGUST 24, 2009

Part of a good lead management process is knowing exactly who are involved in the sale. In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ). It develops inquiries into sales opportunities. Sales & Marketing Don’t Get Along.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

FEBRUARY 17, 2010

Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. It may take a while before potential clients are ready to buy or even want to talk to a sales person. Sales & marketing alignment is finally getting the attention it deserves. Lead Nurturing. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. Sales Force Automation software (primarily Salesforce.com). sales & marketing processes). Challenge 2: Marketing & Sales Skills Required. But that percentage is rapidly growing. Email Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

AUGUST 17, 2009

Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. A proper follow-up ensures that leads are nurtured until they are ready to talk to a sales person. And - because of the nurturing - they are much better educated, making the sales person’s job a lot easier. Lead Scoring.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

AUGUST 24, 2010

The content can be on the vendor’s website, it can be sent out via email, or sent out by sales people. If you don’t know, ask your sales people, or simply call a couple of prospects and ask them. The tone-of-voice of these emails should also be helpful (as opposed to being sales-oriented).

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Sales & marketing alignment. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JULY 29, 2009

A popular offer for software vendors is the free trial. This is the alternative I like best, thinking from the vendor’s perspective. However, it serves a different function from a free trial: at the free trial stage, prospects are typically still comparing multiple vendors. Very true. Paid Trial. Conclusion.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

JUNE 30, 2009

In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. calculating a lead score until the prospect is sales-ready. nurturing via email and other channels.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100