How S’well uses Curalate to drive sales with AI + user-generated content
ClickZ
SEPTEMBER 12, 2019
User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. Curalate helped S’well turn Instagram into a revenue-driver by using user-generated photos of S’well bottles taken from Instagram and pulling them onto the brand’s website.
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