KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Oktopost

OCTOBER 30, 2023

Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process. In many cases, revenue teams may be uncertain about how to move a deal forward because the customer’s level of interest and their position in the sales funnel is often difficult to decipher.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Buffer

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. Recently, the brand has seen a good amount of traction from their YouTube channel, specifically their YouTube Shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Unbounce

JUNE 28, 2022

Online sales are expected to make up 22.3% of retail sales overall by 2023. In reality, ecommerce and social commerce are two very different sales techniques. Here’s how to increase your social commerce sales. Here are some proven tactics you can use to increase social commerce sales: 1. Source: Starbucks/Twitter.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Marketing Insider Group

JUNE 14, 2021

78% say it directly helps increase sales, and 84% say it’s helped generate leads. The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. One hundred eighty-seven million people use Twitter daily. Over 500 hours of content are uploaded to YouTube every minute.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? It’s also a fantastic way to generate sales when you use the right techniques. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media. How to Increase Sales With Social Media.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. But here are three reasons for skepticism.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Webbiquity

FEBRUARY 24, 2017

Many small companies fail to achieve desired sales goals despite having adequate resources. Although each one of them faces unique challenges, the following are some common pitfalls that eventually lead to the failure despite a sound sales strategy. Image credit: The Blue Diamond Gallery. Lack of Focus.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Martech

JANUARY 4, 2024

followers) X/Twitter: MarshaCollier (229.7K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. LinkedIn: Marsha Collier (12.8K

eCommerce 113

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 113

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.”

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Guest post by Samantha Waites. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. Social media video marketing statistics.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

SocialPilot

FEBRUARY 6, 2024

1.25% 1% YouTube 3.5% TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% Most businesses usually go for transactions that involve a percentage commission on the sales. More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Top Rank Marketing

DECEMBER 1, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Martech

JANUARY 26, 2023

LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14. “A I even had the IRS coming after my dad for sales tax that I failed to report properly.”

Enterprise Management 111

Enterprise Management Work Management Marketing Management Conference 111

ClickZ

JANUARY 19, 2021

In the world of commerce, convincing someone to buy a product isn’t usually the toughest part of a sale. Channels like YouTube and Spotify have implemented clever ways to insert 15 or 30 second non-skippable ads but generally, traditional ads aren’t overly efficient. How do brands reach out to tell people about their products?

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). The Sales Funnel. Sales Funnel.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

PureB2B

MAY 30, 2022

Your sales and marketing team should always be prospecting for new business, even when times are good. The key is not to push a hard sale immediately. Inbound Sales Prospecting with Blogging, Whitepapers, & Webinars. No one wants to read a sales pitch. Find In-Market Buyers on Twitter.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Top Rank Marketing

DECEMBER 29, 2023

B2B Leaders Say Supply Chain Management Systems Are Most Important to the Customer Journey 17 percent of a B2B buyer’s complete purchasing journey is spent with a sales representative, with 44 percent of B2B buyers in the millennial demographic preferring no sales representative communication at all, while 87 percent of B2B leaders in the U.S.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility.

Social Networks 186

Social Networks Business Work Management Social Media 186

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Affiliate sales support independent publishing. To see what she is up to next, check out her Twitter feed. Your main goal is to show measurable results.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

DECEMBER 8, 2021

Quick Takeaways: AI-powered chatbots help improve customer service, qualify sales leads, and define the customer journey. These nifty bots help to answer your web visitors’ queries, qualify sales leads and improve the basket journey for customers craving convenience and ease of use. It’s time to up your game.

Practices 298

Practices Tips Business Emarketing 298

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. Startup Tools for Sales. Close is a contact relationship management system built specifically for sales times. Sprout Social.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M monthly active users Open-source social media platform Mastodon has ridden on the wave of uncertainty surrounding Twitter — renamed X — to amass 5.8 MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Catch all episodes here.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Oktopost

APRIL 28, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Advertising Agencies Paid Search Agency 174

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. 36% of consumers follow brands on Twitter. Why you should be on Twitter.

Social Media 116

Social Media Stats Ideal Customer Profiles Media 116

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more. They then place an order.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms.

Social Media 145

Social Media Social Marketing Media Curation 145

Oktopost

SEPTEMBER 22, 2021

Paid social media can enhance your current marketing efforts by driving more sales and better targeting your prospective leads by using social media. B2B sales cycles can be long, so know what your audience needs for the long haul. It’s no secret that the B2B news cycle is long and can take multiple months before a sale occurs.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Confessions of a B2B Marketer

FEBRUARY 14, 2024

Lara Acosta on LinkedIn Lara Acosta on Twitter Lara Acosta on Instagram Lara Acosta's YouTube channel Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Personalization 52

Personalization Brand Identity Branding B2B 52

Sprout Social

JUNE 30, 2021

Twitter Fleets (Stories). Twitter’s stories feature, called Twitter Fleets, is relatively new, released in late 2020. This is a way for Twitter users to share quick thoughts that they don’t want on their regular feed via photos, videos or text. (As YouTube Stories. LinkedIn Stories. Repurpose content.

Social Media 136

Social Media Media Curation Twitter 136