sales Twitter Related Topics 
The Point
AUGUST 29, 2017
When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. Follow the prospect on Twitter. Click To Tweet.
The Point
JUNE 18, 2013
Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. We call that approach Content Selling. (HS)
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The Point
APRIL 21, 2010
convert that search traffic to measurable sales leads. In its first 30 days, the blog attracted dozens of new email subscribers and 60 sales leads. And these weren’t just tire-kickers – fully 22 percent of the new prospects requested immediate sales contact. The results have been startling.
The Point
SEPTEMBER 19, 2018
Spend time with sales. My first four years out of college were in sales – door to door, no less. Take a sales training class if your company offers one. If they don’t, ask to spend a day in the field, or a day on the phone, with one of your sales colleagues. Click To Tweet. The best marketers I know also know how to sell.
The Point
JUNE 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.
The Point
NOVEMBER 20, 2015
Identifying target accounts either via sales input and/or predictive modeling. Predictive technology can help identify those accounts most likely to actually convert, independent of which accounts are simply on sales’ “hit list”. – Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”.
The Point
JULY 13, 2012
As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.
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