Sales Engine

FEBRUARY 25, 2016

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Sales Engine

FEBRUARY 25, 2016

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Sales Engine

OCTOBER 9, 2015

It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. That usually requires an expensive, highly trained sales rep to get the deal closed. So from a marketing perspective, educating them on who you are and what you do is not enough to drive sales.

Demand 120

Demand B2B Marketing B2B Trade Show 120

Sales Engine

JANUARY 14, 2016

If your content marketing arm is going to behave like a media company , you need strong writing – incorporating gripping video, smart infographics and powerful photos – all working together to grow audience and increase sales. Read everything you can for ideas – magazines, newspapers, your Twitter feed, newsletters, etc.

Planning 120

Planning Content Marketing Best Practices Content 120

Sales Engine

JANUARY 12, 2016

He recalled an instance where they posted something on Twitter that didn’t go over too well, but because they post 3000 times per year, it didn’t matter. “We As with any media company, the Met’s executive team grants some editorial independence to Sreenivasan’s content team. We didn’t get it this time, but it doesn’t matter.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

JANUARY 12, 2016

He recalled an instance where they posted something on Twitter that didn’t go over too well, but because they post 3000 times per year, it didn’t matter. “We As with any media company, the Met’s executive team grants some editorial independence to Sreenivasan’s content team. We didn’t get it this time, but it doesn’t matter.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120