Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. These events in your target markets can quickly make your messaging irrelevant, rendering your marketing programs and sales plays ineffective. The number of interactions during a purchase is now up to 27—including sales interactions.
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