Crimson Marketing

JANUARY 3, 2014

Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. The traditional buyer/sales rep relationship has been turned completely on its head. The post How Marketing Can Supercharge Sales with Big Data & Social Selling appeared first on.

Social Marketing 100

Social Marketing Marketo Social Networks Network Marketing 100

Crimson Marketing

AUGUST 20, 2015

They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. In response, sales needs to adapt and be on equal footing with the buyer. Marketing needs to be seen as an equal partner to sales. Marketing needs to be seen as an equal partner to sales.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

SEPTEMBER 15, 2015

Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage. Highlights include: Pinball wizards: Jennifer explains how Planar tracks leads through its sales cycle. marketing is one of the flippers and sales is the other.”.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

JANUARY 14, 2014

How Will It Impact Marketing, Sales and Customer Service? B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Crimson Marketing

MARCH 22, 2013

In his new book To Sell is Human , Daniel Pink talks about information asymmetry in the sales process. In fact the asymmetry has become so significant that the ability of the sales rep to do their job is greatly at risk. I am talking about arming the sales rep with the same or better information than the buyer.

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

JANUARY 23, 2015

How many people from Twitter clicked-thru and filled out a form, or showed significant engagement (e.g. Instead, make it a point to meet with your prospects at the event and require your sales team to report on their meeting metrics. 4 page views or more)?” “The real value of events is mid-funnel. ” 4.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

DECEMBER 12, 2014

Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was somewhat forgotten, but is it dead ? The short answer is: no. First thing’s first.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100