Cintell

FEBRUARY 8, 2016

Here persona efforts begin in earnest with sales & marketing training, capturing some external insights through qualitative interviews and research findings. You can read more about her marketing philosophy and get practical advice by visiting www.unleashpossibleblog.com or following her on twitter @SamanthaStone.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

NOVEMBER 9, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Customer-centricity is a competitive advantage! They’re also personal.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

DECEMBER 28, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. We ask copious questions during the initial stages of the sales process to uncover their issues and find out who they really are. Customer-centricity is a competitive advantage!

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

FEBRUARY 15, 2016

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. We help our clients discover their personas through primary research; and, then we help them operationalize around those personas throughout their sales and marketing efforts.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100