Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. Did the social media impression really lead to the sale?

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

FEBRUARY 24, 2010

B2B marketing lays the path to a sales discussion and supports relationships with existing customers. It’s tempting to say that because B2B sales are highly dependent on relationships, social media will eventually reign supreme. It’s too early to reach any definitive conclusions on effectiveness.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

APRIL 30, 2010

Could your salespeople benefit from mobile access to a sales enablement application giving them advice in the field for helping customers? Right now Foursquare is the Twitter of location. But Twitter and Foursquare already do that, so again, you need something more behind the app than just the location feature. Continuity.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

DECEMBER 29, 2009

Honestly, why do we think that sophisticated B2B buyers are going to follow our brands on Twitter or become our fans on Facebook? of consumers follow a brand on Twitter for “service, support, or product news.”. What drives consumers to follow brands on Twitter? The answer is we don’t. Once again, the answer is they don’t.

Enterprise Management 100

Enterprise Management B2B Marketing B2B Thought Leadership Marketing Management 100

Chris Koch

APRIL 3, 2014

Liverpool FC maintains 17 local language Twitter accounts. Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. As part of its sponsorship of UK soccer team Tottenham Hotspur, Under Armour ran a social media contest that attracted entries from fans in more than 50 countries.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

JANUARY 8, 2010

Whether it’s blogs, Twitter, LinkedIn, or private communities that we build ourselves, the common thread is that by focusing on learning we build and retain buyers’ interest. Here are the key elements of learning networks: Create an internal learning network. Integrate the internal learning network and content processes with social media.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 for at least that long.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100