Biznology

MAY 30, 2017

Every sale is an engagement ring that you’ve put on your prospect’s finger. Only then, when lust turns to love, can your sales relationship grow through upsells, referrals, recommendations, and company-wide, federated, commitments and conversions. What works in high-end sales works in high-end PR.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

FEBRUARY 3, 2017

The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder. The result was 19,500+ Twitter-driven app installations. Within three weeks, the campaign received 1,062 related tweets on Twitter and 406 Instagram mentions.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Biznology

FEBRUARY 4, 2021

Interview excerpts feature some wonderful wisdom for tough times! EPISODE LINKS: Purchase Dana’s latest book and everything else! Take the Quiz. Today’s Guests: Ashish Kaushal , Eve Rodsky , Chester Elton , Ginny Clarke & Robb Holman. Settle Smarter is produced by Paul Godwin for NEWdOG Media.

Best Practices 152

Best Practices Linkedin Twitter Purchase 152

Biznology

OCTOBER 5, 2017

Timely posts receive slightly more shares and likes but there’s rarely a sales bump. You may want to try paid advertising (as the article suggests) or focusing on what you know DOES work for you—for instance, Twitter chats, LinkedIn posts or Facebook Live videos. See where your traffic and sales are coming from.

Social Media 150

Social Media Activities Organization Media 150

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. But sales through such offline campaigns cannot be accurately tracked to this specific channel. Relative performance.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

APRIL 20, 2017

How else can you personalize recommendations, send notifications about sales, and link to surveys if you have no contact info? If your Twitter following is larger than your Facebook connections, then start with Twitter posts encouraging customers to view valuable information on your business’s blog.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

AUGUST 14, 2018

While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI , there is something else you might be able to add your holy of holies —your KPIs—meetups! People Who Meet People are Lucky.

Communities 126

Communities Blogger Class Twitter 126

Biznology

NOVEMBER 29, 2018

It’s all about machine learning, which is fuel for a site search that delivers sales. Check us out on Facebook , Twitter , or email info@solosegment.com. Google’s launch of AI-powered algorithms points us to where the future of search will need to go. At the end of the day, your best salesperson is your site search. Take a listen.

Marketing AI 133

Marketing AI Search Marketing Google Twitter 133

Biznology

MARCH 1, 2019

Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube. Vendor sales teams should take advantage by posting (and reposting) relevant videos routinely. Like this post? Sign up for our emails here.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

MAY 1, 2018

Even if you’re not interested in sales conversions, it’s essential to be able to see and interpret what the impact of your social media marketing campaign is. Besides, until you have over 10,000 followers/Like/Subscribers, Twitter and YouTube and Facebook still have their leash on you.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. They’re all pretty evergreen son this surely won’t waste your time to dig around. The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JULY 7, 2020

Look at this as a form of content marketing, so make it informative and not sales-oriented. Very likely you have followers on Twitter and other networks whose names are not in your marketing database. Position the event as peers sharing ideas and experiences. Add a short talk by an interesting speaker as an extra attraction.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

MARCH 23, 2017

Facebook , Twitter , etc.). Sales of her brands actually increased by 346% from January to February (source: Refinery29 ). The favorite medium for expressing such controversial values and political positions is social media (e.g.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

SEPTEMBER 9, 2019

and Pipedrive to increase sales performance, manage leads, and automate workflows They also offer interactive surveys, polls, Q&A’s, and links that pop up as previews—all under one app The workflow rules automate a lot of manual processes. For instance, Mixmax offers….

Automation 130

Automation Tools SMS Top of Funnel 130

Biznology

JUNE 23, 2015

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

OCTOBER 11, 2016

Why Micro-Influencers Increase Sales and How To Find Them. AMT Editorial Staff via Twitter. via Twitter. Ayre via Twitter. Maggie Wolff via Twitter. Trihardist via Twitter. Chris Abraham via Twitter. Delicious Knowledge via Twitter. A Very Sweet Blog via Twitter. A Squared via Twitter.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

APRIL 3, 2015

When you post content is there a response, or is it the Facebook/Twitter/Instagram equivalent of hearing crickets? While it might seem like people are always on Facebook or Twitter, the truth is that there are peak and off-peak times. Are you posting at the right times? The post Is your social strategy effective?

Effectiveness 80

Effectiveness Marketing & Strategy Social Networks Social Media 80

Biznology

DECEMBER 13, 2018

Social platforms like Twitter and Instagram embrace video content and it garners much more engagement and reach than other content types. Integration of video can radically alter the efficacy of your marketing to encourage sales and grow your business quickly and efficiently. Invest in Paid Promotion. Like this post?

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

AUGUST 4, 2015

In Tweet like Guy Kawasaki for Twitter success I quoted the sage himself: “My tweets are repeated 4 times to reach all timezones. I like for recurring Twitter and Facebook behavior and the ability to add people to Twitter lists based on favoriting or retweeting but I love love love it for GPS geographical social media triggers.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

MAY 5, 2014

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Those casual observers would also be wrong. So, what is the right answer?

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Biznology

OCTOBER 2, 2019

Get your sales calls returned. From there it is just a couple of clicks and a quick comment to share the most interesting of those articles on LinkedIn or Twitter. In our digital professional world, we should all give some thought to our online reputation and consider why we might want to buttress it.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Biznology

MARCH 1, 2013

let’s make it clear that if ANYONE thinks that what happened to the Burger King Twitter account where it was hacked and stuff about being purchased by McDonald’s etc. Burger King’s Twitter account had just been hacked. HootSuite can in no way make your Twitter account safer at the source.

Social Media 80

Social Media Media Wikipedia Twitter 80

Biznology

FEBRUARY 2, 2017

Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific. Or send him your Twitter and Facebook follower lists. I am among her many fans, and (lucky me!), I love this guy.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Biznology

OCTOBER 15, 2014

Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects. If you can personally become more useful than the BD/sales people and even help land business and push the bottom line through your influence with influencers, it’ll all be worth it.

Social Media 80

Social Media Webinar Metrics Media Ad Building 80

Biznology

DECEMBER 16, 2013

Yahoo and Twitter have partnered to incorporate Tweets into the Yahoo newsfeed. ” Elon Musk recruited engineers using Twitter. ” DICK COSTOLO (CEO, TWITTER) : “Twitter quickly became an alternative form of communicating to get help, in ways that phone calls and text messaging couldn’t.

Social Media 80

Social Media Media Twitter Work Management 80

Biznology

MAY 14, 2013

So, there are three strategies that you’ll need to pursue if you’re interested in harvesting some ROI from your social media marketing campaign, be it in the form of content marketing, digital PR , or using social as part of a multichannel sales strategy — and I will only go into two of them in this post.

Campaigns 80

Campaigns Advertising Agencies Twitter Social Media 80

Biznology

SEPTEMBER 22, 2014

For salespeople, especially in B2B industries, its purpose is to establish relevance to prospects rather than interrupt their daily lives with cold calls and sales pitches. IBM saw an Increase of 400% in sales in a Social Selling Pilot Program (source: IBM ). 50% of identified sales leads are not ready to buy (source: Gleanster ).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Advertising Benchmark 80

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Social sellers started using LinkedIn groups as a way to spam group members with unsolicited sales pitches.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

OCTOBER 28, 2014

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Twitter Search.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

DECEMBER 27, 2013

Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). Twitter is growing its Promoted Accounts and Promoted Tweets products. Facebook, LinkedIn, Twitter, and Google all have a right to do whatever they believe is best for their business. Or Facebook, Twitter, LinkedIn or the rest.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Think of it as Twitter-development. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

AUGUST 25, 2014

210,000+ Twitter Followers on @Walmarthub (one of 7 Twitter handles). HAVE A PURPOSE FOR EACH SOCIAL NETWORK: Walmart’s role for Twitter is to ask very basic questions of its users: “What’s happening?” It is still a family-owned business. Walmart also has a big social media presence. 33,000+ Followers on Pinterest.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

MARCH 8, 2016

Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. And people had better like you because if they don’t love you then you’re just going to come across like those terrible pitches you get via automated robotery on LinkedIn and via DM on Twitter. Blogging is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

JULY 2, 2013

Are they actually on Twitter — or maybe just monitoring Twitter? If you engage on Twitter, convert to LinkedIn or Facebook; if you’re on Facebook, take it to messenger or email; if you’re on email, schedule a call or Skype , and if you’re already talking on the phone, meet in person.

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

FEBRUARY 21, 2020

Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. They can be an excellent strategy for long-term business growth.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Biznology

SEPTEMBER 13, 2018

While Kaepernick has been out of football for two years, he remains popular with many fans and other athletes – his jersey was even among the top 50 in sales in 2017. More racially diverse, especially compared to Baby Boomers. The decision to promote Kaepernick immediately created a huge debate.

Paid Search Agency 141

Paid Search Agency Brand Identity Branding Ideal Customer Profiles 141