B2B Memes

NOVEMBER 29, 2011

To put it hyperbolically, I was looking for truth, they were looking for sales. But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. I was trying to figure out Twitter several years ago and noticed a trending topic of “new name for swine flu.” Our goals were fundamentally different.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JUNE 13, 2011

Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Sales is a profit center , editorial is a cost center. The old “profit centers,” advertising sales and subscriptions, aren’t very good at the conversion process anymore. They’re pretty good at that.

Advertisements 100

Advertisements Advertising B2B Sales Cost 100

B2B Memes

MARCH 2, 2011

Beyond the “paid media” that advertising represents, they also have the “owned media” of their own blogs, Facebook pages, and twitter accounts, and the “earned media” of online word-of-mouth. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100