ANNUITAS

FEBRUARY 3, 2015

Follow Harmel on Twitter at @JenniferHarmel2. ANNUITAS is a Demand Generation Strategy firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. About ANNUITAS.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Enterprise Management 100

ANNUITAS

JULY 28, 2015

Marketing and sales roles provide most of the inputs to buyer personas with about half of respondents interviewing customers and a third interviewing prospects. Buying process questions should cover the process itself, stakeholders and, in the case of customers, how the sales process matched up with their buying needs.

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. This question can come from sales, company leadership or even be debated within marketing. Michael Brenner is a Sr.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

ANNUITAS

NOVEMBER 10, 2010

At a predetermined score, a lead can be called a Marketing Qualified Lead and handed off to sales, and below that level, the lead should be continued to be nurtured. This is a great foundation to build from as it creates a fundamental alignment between sales and marketing around the flow of these qualified leads.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ANNUITAS

FEBRUARY 9, 2012

She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. You can follow Ardath on Twitter at @Ardath421.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ANNUITAS

FEBRUARY 19, 2015

Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. Smart analysts talking B2B with marketing and sales leaders from across the world. Unsure what to present?

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

JANUARY 10, 2011

You can read his blog at [link] or follow him on Twitter at @sgersh. 2011 will be another in a series of transition years where companies are now looking at optimizing the last bastion of un-optimized systems and processes –– the sales and marketing departments. What can marketers do to change these trends?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

MARCH 26, 2013

Also, talk to the front lines…sales, customer service, etc. Visit Content Marketing Insitute today and start to follow Joe on Twitter. Most marketers are not very good storytellers, so hire people who can come in and work with the experts in and around your company to help develop a sound content strategy.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

SEPTEMBER 15, 2020

I don’t have great design skills, or a full-time design team (which I would need for Instagram or Pinterest) and most of my content tends to be longform (so Twitter is harder). Is one campaign contributing a lot of leads but sales has rejected them all? Wendy’s is a great example – their Twitter is legendary. Goal Setting.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

AUGUST 9, 2011

It’s great to see them embracing some of the best practices that are preached by our industry – really looking to bridge the gap between sale and marketing, recognizing that the whole company should be working toward a common goal and using technology to make that happen.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

ANNUITAS

JULY 17, 2012

As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. Has there been a corresponding impact on B2B sales as well? Traditionally, sales people have only wanted to talk to people who were “stamped qualified”.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. Has there been a corresponding impact on B2B sales as well? Traditionally, sales people have only wanted to talk to people who were “stamped qualified”.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JUNE 1, 2015

The B2B marketing and sales world was abuzz a few weeks ago when SiriusDecisions reported that the decline in importance of the B2B sales person, which has been reported by many, has been greatly exaggerated. Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle.

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100