Writing on the Web

JUNE 26, 2015

It makes the difference between converting a reader to a client and influencing a sale or not. It’s one of the key persuasion triggers that get people to take action. He wrote about six weapons of influence, and it turns out, social proof is one of the most powerful mechanisms for triggering buying decisions.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Do some client recommendations work better than others?

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. There are a couple key persuasion triggers to remember when composing sales content: Social proof.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

JUNE 2, 2010

Or to illustrate any other type of web content, such as web pages or sales letter pages? It doesn’t trigger any reaction on an emotional level. A while back I wrote about a book called Fascinate: Your 7 Triggers to Persuasion and Captivation , by Sally Hogshead. Related posts: 7 Fascinating Content Marketing Triggers.

Content Marketing 100

Content Marketing Trigger Marketing Content RSS 100

Writing on the Web

AUGUST 10, 2010

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Ba-da-boom , instant sales and subscriptions. Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Your blog writing can improve.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

AUGUST 29, 2012

Therefore your content needs to trigger an action. Your content should be created with the end in mind: to further a relationship, make a sale, download a report. Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JULY 22, 2011

I’ve talked about this before: here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action. Ba-da-boom , instant sales and subscriptions! Once their negativity buttons are triggered, you’ve got their attention, now do something with that.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100