Remove sales trade

What Works - What Doesn't

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

Clicking over to the “Contact Us” page often brings me to a generic form that is, again, clearly designed to snag sales leads. I sometimes leave my query there, but I never know if it will get to someone versed in PR rather than sales, and there’s the risk the query will be lost in the internal shuffle.

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Enough About Us! How to Tune Pitch Decks for the Reader

What Works - What Doesn't

Of the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s value proposition, or even a clear description of their product or service. Prove these weren’t just proofs of concepts or one-off projects that never resulted in a follow-on sale.