Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. 6Connex is a virtual event platform for producing trade shows, summits, online conferences, sales meetings, training programs, town halls, and job fairs.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Navigate the Channel

NOVEMBER 8, 2023

Inside Sales Rep Magic Twenty years ago, the inside sales rep was the person working phone magic day in and day out. Today, as communication portals have been invented and streamlined, the inside sales rep gig has expanded – but the essentials of the position remain the same. FAQs How has the role of inside sales reps evolved?

Tactics 65

Tactics Trade Show B2B Marketing B2B 65

Kaon

JUNE 25, 2020

Juniper Networks went from a traditional trade show booth… What do B2B companies do until trade shows return (whenever and however that may be)? Furthermore, these companies are not settling for digitizing their trade show booths to fit into the transition to the virtual event. Think beyond the trade show.

Trade Show 147

Trade Show Digital Transformation B2B Network Marketing 147

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Read more: Cold Call Sales Voicemail Scripts.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Lead Liaison

FEBRUARY 22, 2023

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. The thirst for competition doesn’t curtail at trade shows. Moreover, they usually charge per person.

Trade Show 104

Trade Show Lead Scoring Lead Ranking Lead Liaison 104

Webbiquity

JANUARY 25, 2018

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Trade show buyers tend to come prepared.

Trade Show 207

Trade Show Buy B2B Work Management 207

Vision Edge Marketing

DECEMBER 13, 2022

In business, budgets are allocated to functions or departments, such as Sales, Support, Marketing, Talent Management, etc. The CFO reviews the budget sub accounts and notices that a significant portion of the Marketing budget is for trade shows. the first level of subaccounts. . as subaccounts, a second level.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Marketing Craftmanship

NOVEMBER 22, 2023

The most valuable type of earned media is bylined articles in respected business and industry trade publications that showcase your firm’s intellectual capital. Most firms simply post media placements on their social media and website like a hunting trophy…which has little practical value.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Floodlight New Marketing

JANUARY 8, 2020

Having a successful Trade Show. A trade show is where your customer is going to engage with your Business. You need to make sure you drive traffic to you and capture as many top-quality leads as possible.

Trade Show 52

Trade Show Traffic Business Leads 52

Lead Liaison

JUNE 14, 2023

Universal lead capture puts your business in control of your data and gives you the opportunity to execute your business process in a repeatable fashion, from one trade show to another. Wasting your sales teams time as they cannot differentiate leads using subjective and objective lead qualification resulting in every lead looking the same.

Lead Capture 97

Lead Capture Cost Lead Liaison Trade Show 97

The Marketing Blender

DECEMBER 20, 2023

The days of generic marketing advice are over; it’s time to align marketing, sales, and operations for optimal results. The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

33Across

MARCH 26, 2017

Today we're chatting with our VP of Sales, Juliana Lupinacci. The post Friday Fives: Our VP of Sales Juliana Lupinacci on Deal IDs, Trade Desks, and Drinks with Celebs appeared first on 33Across. Welcome to Friday Fives!

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SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. These priorities intertwine, shaping the intricate evaluation of trade show success.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that? Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Lead Liaison

NOVEMBER 22, 2022

In the sales world, you have a lot to keep track of: new leads, existing leads, who needs follow-up, who still needs a touch, contracts sent, contract returned, and so much more! With multiple prospects and stages to track simultaneously, sales professionals need convenient ways to stay organized and focused on the target ahead.

Order 98

Order Sales Qualified Leads Lead Liaison Leads 98

Navigate the Channel

SEPTEMBER 7, 2023

Trade shows have been a staple in the business world for decades. But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI?

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Marketing Insider Group

SEPTEMBER 20, 2023

In fact, the first forms of it emerged in the 50s and 60s , when marketing began to use tools like linear programming and decision trees to optimize marketing and sales strategies. It’s like having a virtual stock trader, but instead of trading stocks, it trades ad spaces.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Visitor Queue

FEBRUARY 3, 2022

Trade show marketing is one of the best ways to generate highly qualified leads, while improving your relationship with current clients. Your sales team will have the chance to talk to prospects that have similar pain points, and demonstrate how your product can […].

Trade Show 100

Trade Show Sales Qualified Leads High Quality Lead Marketing Prospects 100

Lead Liaison

DECEMBER 8, 2022

Oftentimes you will have booth traffic that won’t lead to a direct sale. Customers come to trade shows for the opportunity to have conversations and understand more about certain products and services offered by exhibitors. The in-person conversation is the most valuable sales tool there is. 3: Flex your customer service muscle.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Kaon

JULY 19, 2017

That’s right: what started as gaming technology is now being used for B2B marketing and sales purposes, and it is working. Ok, sure, that has the “WOW” factor to attract people to your trade show booth. This technology is changing the game for sales and marketing, in the trade show environment and beyond.

Trade Show 0

Trade Show B2B Sales Interactive Marketing Viral Marketing 0

LeanData

NOVEMBER 22, 2022

With a looming market downturn, trade shows can be an expensive marketing play. So when the average cost per lead at a trade show is $811 , every prospect counts. . Your hard-working sales reps hustle to chat with every conference attendee with a pulse. Better Trade Show Follow Up . From Trade Show Scans to Meetings.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Lead Liaison

JANUARY 31, 2023

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. One team member may be networking on the show floor while the other is staffing a support desk or trade show booth.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Industrial Marketing Today

JANUARY 11, 2021

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. This is only a content summary.

Trade Show 139

Trade Show Content Marketing Content Course 139

Heinz Marketing

AUGUST 8, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Some questions to ask yourself or your team that might help improve your sales results. On Measuring Sales Performance. The Key to Email Copywriting for the Non-Copywriter.

Trade Show 115

Trade Show Copywriting Landing Pages B2B 115

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. Do they know their roles at the trade show?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. This builds a loyal following of buyers.

Top of Funnel 82

Top of Funnel Trends B2B Thought Leadership Buyer Personas 82

Webbiquity

JUNE 26, 2018

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Ambushing Trade Show Attendees.

Trade Show 209

Trade Show Social Media Display Vendors 209

Webbiquity

NOVEMBER 18, 2020

If you work in retail, particularly in a small business, one of the ways you should drive your business is through the use of daily and weekly sales reports. Accurate and timely sales data is essential for smart decision making. Sales By Date. Sales By Location. Sales Conversion.

Merchandising 160

Merchandising POS eCommerce Comparison 160

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Vision Edge Marketing

APRIL 5, 2022

Further, strategic content supports sales and business-development. before engaging with a sales rep. . To learn more about thought leadership and how to make it a part of your strategic marketing plan, download Trade Press Services’ free guide: Key Trends in Marketing: Thought Leadership. . In fact, 47 percent of buyers view?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Even though trade show costs continue to increase, attendance is still one of the main ways to meet new customers, making it a worthwhile investment—when done well.

Trade Show 65

Trade Show FAQ Social Media Mobile Marketing 65

The Point

MARCH 18, 2020

Right now, people want empathy and information of value, not a sales pitch. Again: feel free to acknowledge the current business climate, but don’t make it your sales pitch.). Repurpose the live sessions planned for (now cancelled) trade shows into virtual events and offer them as both live and on-demand Webinars.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

The Lead Agency

JANUARY 18, 2023

Attending trade show exhibitions is one of the leading types of in-person events utilised by B2B companies. 92% of trade show attendees come to see and learn about what’s new in products and services. We’ve compiled a list of the top 6 must-dos to create a B2B trade show that your audience remembers. Shout it out loud and proud!

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

Computer Market Research

JANUARY 26, 2022

Because of this, trade promotion marketing (TPM) can really change the path to your business’s success. TPM can be one of the most beneficial ways to increase product visibility and drive sales through the roof. What Is Trade Promotion Marketing? Some of the more popular types of trade promotions are: Volume Discounts.

Budget Programs 60

Budget Programs Work Management Marketing Management Promotion 60

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65