sales trade 
B2B Memes
SEPTEMBER 29, 2011
In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”.
B2B Memes
JUNE 13, 2011
Sales is a profit center , editorial is a cost center. The old “profit centers,” advertising sales and subscriptions, aren’t very good at the conversion process anymore. Is it any accident that as traditional trade publishing declines, content marketing is on the rise? In fact, it is a recipe for publishing’s demise.
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B2B Memes
MARCH 2, 2011
Though there has been plenty of lip service by the sales, marketing, and circulation types that largely dominate trade publishing, their real interest and belief in content has all too often been minimal. We have done little to sell marketers on the value of the content experiences, themselves.&#.
B2B Memes
NOVEMBER 29, 2011
A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. To put it hyperbolically, I was looking for truth, they were looking for sales. So I got into PR for awhile and then migrated to sales and then marketing. For me, a journalist, this came as a jolt. I love that!
B2B Memes
SEPTEMBER 30, 2011
In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. To the editor, this was a clear case of sales priorities trumping editorial quality. As an editor myself, my instinct is to say that those sales people just don’t have the brains and creativity to sell good content.
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