Webbiquity

JANUARY 25, 2018

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!).

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Webbiquity

JUNE 26, 2018

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Ambushing Trade Show Attendees.

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Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

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Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

LeanData

NOVEMBER 22, 2022

With a looming market downturn, trade shows can be an expensive marketing play. So when the average cost per lead at a trade show is $811 , every prospect counts. . Your hard-working sales reps hustle to chat with every conference attendee with a pulse. Better Trade Show Follow Up .

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Trade Show Cost per Lead Buy ROI 98

Lake One

JULY 20, 2023

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Start by defining your goals.

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Industrial Marketing Today

JANUARY 11, 2021

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. This is only a content summary.

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Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. So, you need to get the most out of your participation in every trade show.

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Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Trade shows demand substantial investment but offer a chance to meet potential customers. FAQs Why do companies invest so much in trade shows?

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Visitor Queue

FEBRUARY 3, 2022

Trade show marketing is one of the best ways to generate highly qualified leads, while improving your relationship with current clients. Your sales team will have the chance to talk to prospects that have similar pain points, and demonstrate how your product can […].

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Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. We’ve also seen some that made us cringe.

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The Marketing Blender

FEBRUARY 27, 2024

As in-person sales became less viable, the need to transition to a more robust, digital-centric approach became urgent. Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential.

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Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Visitor Queue

JANUARY 11, 2022

Trade shows are an exciting and creative way to generate new leads for your B2B company. And, a trade show gives your team the chance to improve relationships with these prospects as well as current clients. […].

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Visitor Queue

NOVEMBER 24, 2021

Designing the perfect trade show booth is difficult. The post 5 Ideas for Trade Show Booth Design appeared first on Visitor Queue Blog | Identify Website Traffic. The post 5 Ideas for Trade Show Booth Design appeared first on Visitor Queue Blog | Identify Website Traffic. Fortunately, we […].

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Trade Show Design Sales Qualified Leads Display 90

Lead Liaison

FEBRUARY 28, 2023

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. That data could easily flow into their CRM or marketing automation system and be used for targeted marketing and sales. Contact us for more information.

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Trade Show Lead Liaison Marketing Automation Services Work Management 85

Heinz Marketing

AUGUST 8, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Some questions to ask yourself or your team that might help improve your sales results. On Measuring Sales Performance. The Key to Email Copywriting for the Non-Copywriter.

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Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home?

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Trade Show Top of Funnel Acquisitions Enterprise Management 264

Heinz Marketing

MARCH 5, 2020

The usual rush of spring events in B2B sales and marketing has almost entirely been eliminated in just the past couple days , in an appropriate abundance of caution. Since we’re going to that trade show anyway, how do we make our booth more attractive? Exponential thinking, for example, means eliminating trade shows entirely.

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Trade Show Peer-to-peer Webinar Metrics Communities 101

Industrial Marketer

SEPTEMBER 7, 2022

Manufacturing trade shows have a strong legacy in marketing for manufacturers, not only for industry gatherings and personal sales networks but also for showcasing products and innovations. Read more » The post How to Leverage Today’s Manufacturing Trade Shows appeared first on Industrial Marketer.

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Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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Visitor Queue

JUNE 30, 2021

Whether you ran a booth or you were an attendee, it can be important to follow-up with the people you talked to at a trade show. There are so many reasons why you would want to connect with them, including making a sale. But, there is a lot that goes into following up with people […].

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Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined.

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Kaon

FEBRUARY 26, 2016

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. The answer is simple.

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Square 2 Marketing

APRIL 1, 2020

The companies that emerge from these uncertain times strong are those that quickly pivot their business strategy, including the marketing and sales that go with it. Most of us expected to attend at least a handful of events, trade shows and conferences this year.

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The CSI Group

DECEMBER 8, 2020

The canceling or postponement of in-person events like conferences and trade shows left a huge dent in many companies' sales numbers in 2020. And it may continue to do so even as things open back up in the coming year, since it's likely these events will see diminished attendance for the foreseeable future.

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Floodlight New Marketing

JANUARY 8, 2020

Having a successful Trade Show. A trade show is where your customer is going to engage with your Business. You need to make sure you drive traffic to you and capture as many top-quality leads as possible.

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Trade Show Traffic Business Leads 52

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Navigate the Channel

JANUARY 3, 2022

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Know Local and Global Travel Restrictions. How should you do this?

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DiscoverOrg

MAY 6, 2016

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Timing is everything!

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Trade Show Webinar Metrics Marketing & Strategy Broadcasting 136

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

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Trade Show Traffic Demand Creativity 100

Navigate the Channel

APRIL 10, 2018

In order to have a successful trade show, you need to start with a timeline. Start developing that about a year before you plan to attend the trade show. When your strategy and budget have received the okay by your company, it’s time to identify the goals of your trade show appearance and how best to meet them.

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DiscoverOrg

MAY 6, 2016

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Timing is everything!

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Trade Show Webinar Metrics Marketing & Strategy Broadcasting 120

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

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DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. Before a show, organizers will name drop companies who are going. Now the trade show is over.

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Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences.

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Exo B2B

SEPTEMBER 1, 2020

The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. Is part of the sales cycle now anchored in virtual, for good? appeared first on ExoB2B.

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