Remove sales

Biznology

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Getting back to marketing basics

Biznology

The start-up founders are so intent on getting their product to the market and making their first sale that they often fail to understand the difference between sales and marketing or the distinction between a niche marketing strategy and one that is more inclusive. A similar phenomenon happens to many start-ups.

SWOT 80
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B2B prospecting data just keeps getting better

Biznology

Company SWOT analysis (OneSource). A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. Self-identifying keywords used on the company website (ALC). Technology usage “intensity” score, by product (HG Data). Whether the company conducts e-commerce (ALC).