SmartBug Media

JANUARY 3, 2019

I’m sure we’ve all received a customer survey—whether it be from a store after we’ve made a purchase or from a doctor’s office after a recent visit. Maybe your sales team has hit a wall or maybe they’re entering a new market. A survey can uncover gaps in strategy and identify potential areas of need before problems arise.

Customer Surveys 72

Customer Surveys Content Sample Inbound Marketing 72

B2B Marketing Directions

SEPTEMBER 17, 2017

SiriusDecisions recently published the results of its 2017 Sales Enablement Study. The 2017 research was based on a survey of 250 B2B sales enablement professionals representing 45 industries. But the use of sales enablement is significantly greater in larger enterprises. said that it reports to sales operations.

Customer Surveys 60

Customer Surveys Enterprise Management B2B Sales Studies 60

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Ranking Lead Scoring 264

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Varicent

JUNE 5, 2018

Many sales organizations aim for active selling time to be 50% of a rep’s daily duties but are falling well short due to increasing administrative tasks such as data entry, CRM management, peer-to-peer interruptions, enablement training, software learning, and more. Where are sales reps spending their time at the highest performing companies?

Customer Surveys 40

Customer Surveys Peer-to-peer Product Training 40

Kapost

MARCH 30, 2018

Marketing and sales are the classic B2B frenemies. The post How Does Your Marketing-Sales Alignment Stack Up? Take the Survey appeared first on Kapost Content Marketing Blog. Both groups know that building amazing customer experience is more important than ever before, but it’s hard to figure out how to.

Customer Surveys 48

Customer Surveys B2B Sales B2B Marketing Marketing 48

Conversica

OCTOBER 21, 2021

The results of the study point to an improvement in cooperation and mutual understanding between marketing and sales teams, with 81% of both marketers and salespeople believing that sales is doing everything they can to close deals. Further, 76% of salespeople believe marketing is doing all they can to support sales teams.

Account Based Marketing 52

Account Based Marketing Enterprise Management Customer Surveys Work Management 52

Webbiquity

MAY 30, 2023

But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” It is surprising, however, that increasing sales is now prioritized almost as highly as the more traditional goals of brand awareness and lead generation. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

6sense

NOVEMBER 19, 2015

Playing the blame game with sales is a losing proposition for marketers. That’s according to our 2015 Survey of B2B Marketers , which shows that a full 70% of marketing teams are measured on the amount of revenue generated from marketing campaigns and lead-generation activities. How can we solve this dilemma?

Marketing Qualified Leads 48

Marketing Qualified Leads Customer Surveys Lead Ranking Top of Funnel 48

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent PWC survey found that a consumer’s top reason for leaving a brand is typically related to experience — 37% say it’s because they had a bad experience with the product or service itself. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Marketing Insider Group

MAY 30, 2023

Revisit your mission statement and values to determine your larger business goals, such as increasing sales, attracting more customers, building brand awareness, or improving customer retention. Set specific marketing goals. Decide how your marketing efforts will align with the broader business aims outlined above.

Work Management 296

Work Management Marketing Management Budget Programs Allocation 296

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). Quick Takeaways. What CEOs are Saying about Social Media Marketing.

Social Media 363

Social Media Media Business Custom Publishing 363

Conversica

FEBRUARY 26, 2019

the leader in conversational artificial intelligence (AI) for business, today announced the results of its Sales and Marketing Collaboration Study. Earlier this month more than 100 marketing and sales professionals were surveyed by Propeller Insights for Conversica about how the two sides could work better together.

Marketing AI 40

Marketing AI Customer Surveys Top of Funnel Sales Qualified Leads 40

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Create a Customer Survey Popup Displaying a simple survey on your site is one of the easiest ways to get feedback.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Optinmonster

APRIL 15, 2024

The best way to find out: add a survey popup on your site! The best way to do that is to ask, and using a WordPress survey popup plugin can help. A WordPress survey popup plugin can help you create a popup that lets your visitors share their feedback about what they liked or didn’t like about your website.

Customer Surveys 78

Customer Surveys Marketing Websites Marketing Management Template 78

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. This has taken a long and complex sales cycle in B2B – and made even longer and involves more decision makers. Observation: These steps reinforce what B2B marketing and sales organizations should already know.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Martech

OCTOBER 3, 2023

The Amazon Prime Big Deals Days, coming up on October 10 and 11, represent an exclusive sales event for Prime members only. The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. The survey was commissioned by UGC platform Bazaarvoice.

Amazon 112

Amazon Purchase Intent eCommerce Sample 112

Martech

JUNE 14, 2023

Here’s a collection of statistics about AI and marketing with the date of the survey included. The Semrush survey also found: 48% of marketing leaders say AI is making the most significant difference in how customers interact with them. If IBM does this survey again it’s likely price will have fallen off this list.

Marketing AI 134

Marketing AI Stats Planning Marketing Automation Services 134

Martech

NOVEMBER 1, 2023

This survey of 500 U.S. 73% of all SMBs surveyed attribute more than one-quarter of their annual sales to the holiday period. And 14% have no retention strategy at all, according to the survey. As the holidays approach, these same retailers will again pull out all the stops. Holiday pressure. Growth strategies.

Small Business Marketing 118

Small Business Marketing Buy SMB eCommerce 118

Martech

FEBRUARY 20, 2024

The retail giant is said to want to invest more in advertising opportunities and expand its media business, Walmart Connect, as it offers higher profits compared to traditional sales of groceries or clothing. ” Walmart’s announcement Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

Paid Search Agency 89

Paid Search Agency Buy Ads Amazon 89

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. in the spring survey. The survey had 316 responses from marketing leaders at for-profit U.S. of sales revenues currently, down from 12.3% Nearly half (49%) reported feeling “more optimistic” about the U.S.

Allocation 114

Allocation Marketing Budget Forecasting Lead Ranking 114

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Heinz Marketing

APRIL 18, 2024

MLT strategy, production constraints, sales discrepancies) affecting workflow efficacy. Gathering and Analyzing Data : Qualitative data collection methods include surveys, post-mortems, and note logging. Additional applications include analyzing sales data trends for actionable insights. Qualitative issues arise (e.g.,

Optimization 62

Optimization Marketing & Strategy Customer Surveys Marketing 62

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

DECEMBER 11, 2023

Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. As a result, sales organizations have added enormous headcounts of SDRs and BDRs. How did we get here?

Ideal Customer Profiles 115

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 115

Martech

DECEMBER 26, 2023

This added context gives customers, as well as marketers, more confidence for higher-priced sales. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! In your inbox.

Marketing AI 140

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 140

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

FEBRUARY 8, 2024

SQLs (Sales Qualified Leads). SALs (Sales Accepted Leads). Marketing/sales alignment was never better. Sales became disillusioned at the bait-and-switch of marketing hitting their lead quote up for the month, while sales struggled to reach their pipeline and closed-won because most of the leads had no buying intent.

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Seismic

APRIL 16, 2024

We wanted to know why, so we recently surveyed nearly 2,000 GTM leaders – spanning four generations and multiple industries around the world – to understand the growing influence of enablement. The difference between the haves and have-nots Several respondents reported using enablement tools to support their sales enablement strategy.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Martech

JANUARY 4, 2024

For the first time, mobile shopping nosed ahead of desktop, driving just over 50% of sales. Paid search was again the biggest driver of sales for retailers (29.4% of online sales). That was followed by web traffic (19.3%), affiliate and partner sales (16.6%), organic search (15.9%), and email (15.3%). Why we care.

Pricing 90

Pricing Price Customer Surveys Cost 90

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. We explore strategies to evolve from a sales-driven startup to a mature, profitable company. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

COA 102

COA B2B Sales B2B Startups 102

Optinmonster

APRIL 10, 2024

Do you want to drive more sales and increase customer loyalty while building stronger connections with them? The findings pointed to an increase in sales for those ads that had a positive emotional effect. You can run customer satisfaction surveys or set up a popup form to collect customer feedback on your website.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89