B2B Marketing Traction

MAY 1, 2015

Whether it’s sales growth, brand awareness, or increase quality leads, your marketing consultant should be able to deliver. The insights should challenge you to change your strategies, tactics and/or attitudes. ( Great marketing consultants focus on client results. By the way, this is a proven success factor.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

JULY 9, 2014

Marketing Strategy b2b digital marketing social media' View the SlideShare presentation: Social Media Marketing presented to the SouthBay CEO Forum from New Incite / Jen Beever. Photo by Hector Alejandro on Flickr. Some Rights Reserved.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

FEBRUARY 23, 2015

You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. Marketing Implementation b2b email marketing plans results ROI strategy' Include calls to action. Some Rights Reserved.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

FEBRUARY 22, 2011

Are you getting more traffic, but no return on your investment in the form of sales revenue? How do you get web site visitors to convert to customers and generate sales? Does each page have a strategy and an expected outcome that you can measure? How do visitors behave? What do they click on from your home page?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

JANUARY 13, 2016

a map of the new site architecture, keyword analysis OR a strategy for SEO. A proper marketing plan would call for a website update plan with all the right parts done right: spec, architecture map, design, SEO keyword strategy, and content creation. They did not have the spec, a design (even a rough design!),

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

NOVEMBER 6, 2012

If you don’t have a content strategy, New Incite can help. Contact us today – we’ve created plans and then implemented them for several clients, resulting in increased website traffic, engagement and sales leads. Create some strategic messages with value-add links for the social media channels you are on.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

MARCH 23, 2012

Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. If you do have PPC campaigns running, make sure that someone is not only monitoring traffic but also measuring conversions (sales). They want someone they trust to tell them what to buy.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

JULY 1, 2015

Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. Find out if they have discontinued any products or services, expanded or contracted their sales force or employee count, closed offices or made other changes. Are there new opportunities we can leverage?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

DECEMBER 9, 2014

You may have been able to seed your target audience with some pre-product positioning and education as to why they need your product or service, thereby reducing your sales cycle and increasing the rate of customer acquisition in your first few months. Marketing Strategy marketing product launch startup' Contact New Incite today.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

MAY 1, 2013

In a Sales & Marketing Management article 5 Steps to the Most Influential Customer Communications , author Michael Cannon points out that typical product launch plans fail to answer the question of why prospective customer should buy. Marketing Strategy analysis marketing plans strategic planning'

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

MAY 2, 2014

Perhaps most importantly, marketing technology is now used throughout the organization, not only by marketing and sales but also by customer service, shipping and accounts receivable. Their role now involves technology in the form of websites, content management systems, social media, big data and analytics.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Your marketing persona is not you, it’s not Susie in Customer Service, and it’s not Joe in Sales. One more comment about strategy – do you know where your prospects are? In addition to your strategy, you need to leverage technology. An important part of the marketing persona is understanding your buyers.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

DECEMBER 6, 2011

Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results. Are you leveraging your B2B marketing assets to achieve better results faster?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JANUARY 16, 2014

Marketing without a strategy closely follows #1 as a sure recipe for disaster. They need to have a seat at executive management meetings along with sales, finance and operations. Marketing has always required persuasion. But now CMOs need to have more say in how their company or organization is run.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

OCTOBER 15, 2010

Include trusted vendors, top distributors and sales people (if you can successfully sell a product or service, you quickly learn the business strengths, weaknesses, opportunities and threats), board members, consultants and employees at all levels. How can you maximize strengths and opportunities?

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

MARCH 27, 2009

Companies and organizations with: Flat or declining sales - we find new opportunities and tactics for growth. A need for a quality social media presence – we provide strategies and know-how. A new product or company to launch - we’ll assist or just make it happen.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

JANUARY 10, 2010

Sean Arian, Director of Economic Development Strategy from the Office of Los Angeles Mayor Antonio Villaraigosa , agreed with Diana Schultz and added transportation technologies to the list of opportunities. He talked about the City of L.A.’s In our risk-averse investment environment, the going is tough for entrepreneurs.

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

NOVEMBER 23, 2010

As marketers, we need to understand the changes, learn the technologies and adapt their marketing strategies and tactics to succeed. Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

OCTOBER 28, 2009

Expect to spend 50% of your time on the one-sheet on your marketing strategy, your differentiators, and your positioning. When I was in sales and marketing in the software industry our ad agency account rep told me that people read letters and ads in a “Z” format. I call the one-sheet the “calling card of networking and sales.”

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JULY 8, 2015

Adding value as a marketing strategy is a really important concept to grasp. LinkedIn also told me that I can’t control which keywords to filter for.” So, reader – LinkedIn in 10 minutes a day? Can it be done? Please provide your opinion in the comments below. I hope this blog post has added value for you!

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

MAY 29, 2015

In David’s words, “ superlative marketing strategy is tricky because someone can always trump you. Part of my view is my training in my early career in sales and marketing in the software industry and in my ongoing B2B marketing consulting. It is not ethical and is in some cases illegal to over-promise in your marketing.

B2B Marketing 100

B2B Marketing Ethics B2B Ideal Customer Profiles 100