B2B Digital Marketer

MAY 11, 2023

Unlock the Power of Authentic Branding and Simplified Messaging to Skyrocket Your Sales Success In this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. Podcast Timestamps/Outline 01:17 – Introduction 04:57 – Focus on customer and brand conversation, not storytelling.

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Storytelling B2B Sales Sales Cycle Amazon 52

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.

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Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

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Storytelling Examples Branding Brand Identity 130

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. As part of our LeanData sales bootcamps, I always include a session on “Telling the LeanData Story.” Training your Sales team to become great storytellers begins with the “WHY.” Why Use Storytelling in Sales Conversations? Then, we share with each other.

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Storytelling Conversion Case Studies Case Study 52

Marketing Insider Group

AUGUST 19, 2019

Today’s decision makers don’t want a sales pitch. When identity, values and experiences are core brand differentiators, storytelling becomes essential. The post The Role of Data and Storytelling in Marketing Transformation appeared first on Marketing Insider Group. They want to hear your story and how it aligns with their own.

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Contently

DECEMBER 21, 2022

Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids. Product Storytelling Framework. Robert wrote the story.

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Storytelling Product Peer-to-peer Viral Marketing 128

Heinz Marketing

JULY 23, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Power of Storytelling in B2B Marketing. Perfecting pipeline management to boost B2B sales. The Qualities of a Sales Leader.

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Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 74

Search Engine Journal

MARCH 5, 2020

Start implementing this unique blog strategy which combines three tactics: intentional storytelling SEO, USPs, and sales blending. The post 3-Step Blog Strategy That Works: Storytelling, USPs & Sales via @ronlieback appeared first on Search Engine Journal.

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Oktopost

FEBRUARY 2, 2022

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! Episode Summary.

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Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

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Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

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Storytelling Content Marketing Branding Brand Identity 59

DiscoverOrg

MARCH 25, 2016

It’s the exact same bargain in sales. If you want to keep the sales cycle moving forward, you must earn that motivation, and storytelling is a powerful vehicle for doing so. People are busy. I used to represent a company that sold software support. And isn’t it just her luck that Excel is acting up at that very moment?

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Storytelling Fulfillment Sample Sales Cycle 120

Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. Storytelling offers a new closing technique. Let's find out.

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Storytelling Broadcasting Marketing Automation Services Search Marketing 126

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Imagine, then, the power of making your prospects the hero in your outbound sales videos. This story fits the structure of Freytag’s Storytelling Pyramid.

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Storytelling Video Marketing Lead Ranking Stats 75

Content Marketing Institute

OCTOBER 28, 2022

That’s the challenge sales teams face every day. How do you tell a compelling story to an audience that already knows the ending? Teach them how to tell the stories you create – and you’ll both get better results. Continue reading →

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Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

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Storytelling Marketing Budget Creation Startups Barriers 167

Heinz Marketing

MAY 1, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Brand Storytelling Is A Competitive Advantage. Storytelling is an essential skill that inherently engages audiences and makes content distinctive and memorable.

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Storytelling Urgency Marketing Branding Brand Identity 94

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Imagine, then, the power of making your prospects the hero in your outbound sales videos. This story fits the structure of Freytag’s Storytelling Pyramid.

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Storytelling Video Marketing Lead Ranking Stats 65

Biznology

MAY 13, 2019

Transparency is essential; 60% of consumers say brands should make it easier to see its values and its position on important issues, even at the point of sale. Storytelling works because it engages, a real challenge in our saturated world of data obsession, extreme clutter, volatility, and the decline of trust and credibility.

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Storytelling Branding Brand Identity Ethics 123

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. What other storytelling techniques do you integrate into your content marketing strategy?

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Top of Funnel Storytelling B2B Marketing Content Marketing 138

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. One last note about storytelling. Author Bio.

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Storytelling Business Urgency Marketing Differentiation 100

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

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Storytelling Business Fulfillment Case Studies 165

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? Or do you want to accelerate your sales career? Do you want to stand out in a very competitive market?

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Storytelling Amazon Marketing & Strategy Click Rate 130

Contently

NOVEMBER 10, 2016

The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. The post The Science Behind the Power of Storytelling appeared first on The Content Strategist.

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Storytelling Case Studies Statistics Case Study 168

ClearVoice

MARCH 29, 2022

While your business may not include magic carpets, iridescent dragons, or seven sprightly dwarves, the storytelling elements found in fictional tales are just as engaging and influential when incorporating storytelling in your business’ content marketing. What are the Elements of Great Storytelling in Content Marketing?

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DiscoverOrg

NOVEMBER 9, 2016

This is second installment detailing DiscoverOrg’s TiLT Sales Development Challenge and it’s 10 core learning modules. Are you leaving money on the table by not empowering your sales development teams with the ability to connect with prospects? Modern sales teams are now more data-driven than ever before. You Say “Tomatoes”.

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Top of Funnel Conversion Cold Calling Storytelling 229

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

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Storytelling Advertising Mediums Communities Paper 101

Aberdeen

OCTOBER 28, 2019

Over the last decade, storytelling has become the core tenant of so many marketing strategies, promising a means of capturing buyer attention on an emotional level. Storytelling has become yet another marketing buzzword. But it’s about time we move beyond storytelling as a marketing buzzword. We may have gone too far, though.

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Storytelling Intent Data Intent Marketing Prospects 40

Rev

DECEMBER 8, 2017

When it comes to building a sales team, a lot of us look at the wrong things. We tend to focus in on the items that might sound nice, but don’t exactly equate to much, like the buzzwords they use or if they have a “sales mentality.” Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. The result?

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Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Zoominfo

FEBRUARY 22, 2021

Both sides of the personality coin offer traits that can be incredibly valuable in the world of sales. They are a more likely personality type to go into sales because it’s seen as a field in which you need these skills for cold calling , seeking out new business and interacting with people all day. Sales for Introverts.

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Ideal Customer Profiles Eye-Tracking Cold Calling High Quality Lead 214

Outreach

JANUARY 29, 2019

Why you need an army of storytellers. Beau Brooks, VP of Sales at Formstack has an interesting tale to share. Sales, Customer Success, and Marketing people learn the success stories by heart and also how to connect specific buyers to stories that most resonate with them most. Put your team through storytelling bootcamp.

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Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. Sales, reporting, journalism, and public relations done right have one thing in common: personally engaging targeted individuals, soul-by-soul and person-by-person. ” Like this post?

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Social Media Storytelling Social Marketing Work Management 179

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Nike experienced major gains in sales revenue throughout the month the ad debuted and their stock reached an all-time high. Contents 1.

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Storytelling Video Marketing Top of Funnel Work Management 110

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. ABM Requires Thought Leadership NOT Sales Content. The post ABM and the Art of Storytelling appeared first on xiQ inc.

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Account Based Marketing Storytelling ABM B2B Thought Leadership 89

Biznology

JUNE 23, 2021

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Greater flexibility to attend multiple sessions.

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Forrester Personalization Trade Show Webinar Metrics 171

Heinz Marketing

APRIL 7, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. In the meantime, here are some B2B Reads we love: Using Conversational Storytelling to Drive the Bottom Line. How to Do Bad Sales Math. Great article, Nadjya Ghausi.

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Storytelling B2B Sales Conversion B2B 55