The Effective Marketer

FEBRUARY 19, 2013

” Startups who are strapped for cash and resources want to know if they should go wide, trying to reach more industries or segments, or if they should narrow their focus and create additional content materials to go deeper into the segment they have already started to work with. So how do you solve this?

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Step 1: Sales and Marketing Alignment and Documentation. If not, stop what you are doing and meet with the sales leadership.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

AUGUST 10, 2014

Although it seems that for certain departments the org chart doesn’t vary much (take finance, sales, even engineering), for Marketing departments the org chart can be all over the place. How quickly they can react and if they are product-centric or sales-oriented.. Sending a Message Through the Marketing Org Chart.

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

APRIL 10, 2012

I’ve now spoken to small business owners and startup founders and they have the same initial feeling that it should just work. It doesn’t need to be an “offer” like in sales promotion, it could simply be a piece of content that you download or watch online. It all sounds pretty simple when you think of it. Well, not so fast.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100