sales Software Related Topics 
LeadSloth
OCTOBER 18, 2010
It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. The Software is Great, But… Marketing Automation software is often positioned as the be-all and end-all. They think strategically about their sales & marketing processes.
LeadSloth
MAY 25, 2010
This is the first transaction involving a major software vendor, so it deserves some notice. Actually in 2006, when I was a marketing manager at a software company in San Francisco, I selected Market2Lead as our Marketing Automation system. Marketing & Sales Belong Together. People asked my opinion on this acquisition.
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LeadSloth
OCTOBER 16, 2009
Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. These are common job requirements: Experience with: Marketing Automation software. Sales Force Automation software (primarily Salesforce.com). Technically savvy, comfortable with software applications.
LeadSloth
NOVEMBER 16, 2010
Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Email Sent on Behalf of Sales Reps.
LeadSloth
AUGUST 27, 2009
Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. In addition to this general trend, a whole array of software tools is now available to help the savvy marketer.
LeadSloth
AUGUST 26, 2010
Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. And because it’s synced with the CRM, all this info is also available to the sales people. Collaboration. Social Media Monitoring.
LeadSloth
AUGUST 24, 2009
Needless to say, Marketing Automation software is very popular today. Part of a good lead management process is knowing exactly who are involved in the sale. In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ). Sales & Marketing Don’t Get Along.
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