The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers
Marketing Insider Group
APRIL 17, 2023
As some of the smartest people in your company, SMEs want to understand how their participation will impact sales or advance their careers. Then, close the loop by sharing performance metrics with the SME to reinforce the value of their participation. It will give you and the SME common ground to start.
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