WebMarketCentral

JUNE 3, 2009

What do sales people need from marketing when launching a new product? What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 16, 2007

This week I caught up with Dale Underwood, CEO of EchoQuote , an automated lead capture web service provider. EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. What's your background?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

MAY 12, 2009

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. But here is a short version. The perceived risk of a wrong decision is high.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

MAY 15, 2008

these have been authored by some veteran professionals in the field: Dan Forootan, president, and Neil Anuskiewicz, sales director at hosted email marketing platform provider StreamSend. Since I don't know everything (as if that wasn't obvious!),

Email Marketing 20

Email Marketing Marketing Analytics Tools Deliverability Marketing Management 20

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. I'm going to be really blunt here: I could care less about your product, service, solution or your company." Sales continued falling to 212,017 in 2004, its worst performance since 1992.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 24, 2006

She notes a number of CRM-related frustrations that will be familiar to marketers and sales reps, such as: - Marketing doesn't think sales reps are adequately following up on the leads they've produced; sales doesn't think the leads are qualified. It takes creativity, technical skill, and a focus on customer success.

einsof 20

einsof CRM RSS Sales Qualified Leads 20

WebMarketCentral

JANUARY 2, 2008

Despite the fact that I hadn't ever switched my service over, but merely asked for a quote, Qwest billed me. But my frustration with Comcast eventually reached a point where I was compelled to give Qwest a second chance; this happened to be shortly after they first unveiled their "Spirit of Service" mantra.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

SEPTEMBER 22, 2009

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. As Jacob writes, "Shocker huh? You know what else is funny?

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2007

mobileStorm offers products and services that help any size organization—from small businesses to Global 2000 enterprises—quickly, easily and reliably create, deliver and analyze successful email marketing, mobile marketing, voice, fax, and rss marketing campaigns. The company's on-demand tools include Stun! ,

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

AUGUST 21, 2007

Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

JANUARY 28, 2009

Vendors have products and services designed to solve those problems. Every vendor will rave about its own products or services, and buyers get that. FYIndOut is free for b2b buyers, who can read product/service reviews posted by other users, write their own review, contact multiple vendors at once, and network with other buyers.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JANUARY 16, 2009

The Marketing, Advertising and Sales Career Opportunities center on WebMarketCentral.com provides pre-filtered job searches from CareerBuilder, as well as career advice and a job seeker toolkit with guidance on topics such as making your resume stand out from the crowd. Finally, a relatively new service is TopJobLeads.com.

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

AUGUST 3, 2009

by SmashingApps AN Jay reviews a variety of helpful and cool online tools here, from free web conferencing service Dimdim and URL shortener BudURL to Skydeck (an online tool for keeping track of your cell phone calls and text messages) and PDFescape , a free online PDF reader / editor / form filler and form designer tool.

Tools 20

Tools Best Practices SEM Adwords 20

WebMarketCentral

MARCH 8, 2007

The Services Insider Blog is focused on marketing and selling professional services. Services Insider is a cleanly structured, thoughtfully written, carefully researched must-read blog for anyone involved in professional services sales or marketing. Finally, Mike Schultz or Seth Godin?

Tools 20

Tools Cold Calling Lead Generation B2B Sales 20

WebMarketCentral

JULY 30, 2009

Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site. RONI: damage to brand, possible direct loss of revenue (individual sale). Your company fails to respond to a general industry question which could have led to a sale.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

AUGUST 20, 2006

The experts in professional services marketing at RainToday.com recently released a *free* report entitled " The One Piece of Advice You Can't Sell Without." Although the publication is targeted at sales people, it's well worth the read for marketing professionals as well.

RSS 20

RSS Opinions B2B Sales Marketing Report 20

WebMarketCentral

APRIL 17, 2007

I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing. Persuasive Brands provides web development, SEO, branding and online advertising services from the New Jersey-New York-Philadelphia area. WMC: What sets you apart from your competition?

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20

WebMarketCentral

DECEMBER 6, 2006

Marketers promote products, and sales professionals sell them. According to Forbes , "up to 7% of an enterprise's gross sales are captured by return costs," amounting to a staggering $100 billion per year in the U.S. Understandably, both groups focus on a one-way flow of products -- out the door and into the hands of customers.

Enterprise Management 20

Enterprise Management Marketing Management Merchandising Touchpoints 20

WebMarketCentral

SEPTEMBER 18, 2006

The professional services marketing experts at RainToday will be hosting a valuable Webinar on " How to Lead Masterful Sales Conversations " October 5th and 10th. There is also a new Web marketing store on the site where you can shop for useful Web marketing software and cool hardware.

Buy 20

Buy Webinar Metrics Software Contact Marketing 20

WebMarketCentral

FEBRUARY 5, 2007

Here's the original story: The challenge: design a direct marketing program to get the attention of C-level executives and VPs at medium to large software companies for a strategic, high-value service, specifically, outsourced supply chain management from Zomax.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

WebMarketCentral

OCTOBER 24, 2007

is now run using established processes; 2) marketing and sales organizations are broken because they lack such processes; 3) companies can create an "unbeatable" competitive advantage by incorporating an overarching sales and marketing process, borrowing principles from the manufacturing realm. The inevitable outcome—surprise!—is

Lead Ranking 20

Lead Ranking Lead Scoring Paid Search Agency CMO 20

WebMarketCentral

SEPTEMBER 8, 2009

The problem is that any business area or profession that experiences unusual growth (think ad-supported "free" online services in 1999, or real estate from 2002-2008) inevitably attracts, along with some very bright people committed to their new craft, a less savory crowd of opportunistic, incompetent or even unscrupulous entrants as well.

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

APRIL 1, 2006

His organization helps professional services firms, such as law firms and accountants, market their services more effectively. In addition to direct consulting, the firm conducts primary research on best practices in marketing and selling professional services. Many services firms (accounting, consulting, law, IT services, etc.)

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

DECEMBER 22, 2009

37 Tips for Optimizing Blogs and Feeds – SES New York by Online Marketing Blog Lee Odden interviews Michael Gray of Atlas Web Services, Sally Falkow of Expansion Plus, Michel Leconte of SEO Samba and Rebecca Lieb, VP of U.S. operations for Econsultancy, about SEO, link building and RSS tactics for business websites and blogs.

RSS 20

RSS Best Practices Business Adwords 20

WebMarketCentral

JUNE 8, 2007

Like many other hosted email services, VerticalResponse gives you easy-to-use tools for creating and executing email campaigns—pre-built HTML templates, list management and segmentation, click-through reporting, etc. JP: I think our customer service and attentiveness is probably the biggest thing. Now that's customer service.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

JUNE 4, 2006

While the application service provider (ASP) or software-as-a-service (SaaS) model in general has never lived up to its initial hype, among consumers or business users, Salesforce.com has enjoyed impressive success with it. Here are several more examples of software vendors who don't offer (Heaven forbid!)

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

WebMarketCentral

MAY 18, 2009

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

DECEMBER 28, 2009

million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. She also notes that "Twitter made exactly $0 from those Dell sales, something that will very likely change." Among the tips: be human, authentic, even a bit immature.

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

JULY 23, 2007

tools are marketing complex products and services which generally have long sales cycles. According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 More than half of marketers embracing Web 2.0 tools work in small to mid-sized companies. tags: Web 2.0,

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

NOVEMBER 17, 2008

Relevance: ideally, your viral campaign will actually have some relation to your product or service, so that it attracts people who are actually in your target market and reinforces your value proposition. Players choose web hosting options to maximize their pizza sales. The high scorer each month wins an iPod.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

JUNE 24, 2009

5 Sources for Free and Legal Images by The Blog Herald Copyright expert Jonathan Bailey offers detailed reviews of five services, such as Photo Dropper and Zemanta , that "will not cost you a dime to use and, if used correctly, can let you fill up your blog posts with as many images as your heart desires."

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MARCH 13, 2006

Second, Mike Schultz's RainToday site provides articles (free but registration required) on management, marketing strategy, marketing tactics, sales strategy, and rainmaking tactics; research reports (fee-based); and other resources designed to help service providers grow their business. ** Terms: Web marketing assistance, Web marketing portal, internet (..)

Tools 20

Tools Marketing Management Autoresponders RSS 20

WebMarketCentral

DECEMBER 6, 2007

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

AUGUST 10, 2009

Second, achieving results with social media takes time, because it is about building relationships rather than landing the quick sale. 5 Spheres of Social Media, Guest Post by The SEO Review In this thought-provoking post, Jason Keath proposes a five-part model of social media: networking (e.g.,

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

OCTOBER 20, 2009

I am sure you can remember a time when you heard an ad for a product or a service that you wanted to act on but couldn’t because it wasn’t convenient. If you run a service group and want people to remember to go to your website, Nabbit Ads can help with that. Nabbit allows the consumer to Nabb the ad and act on it later.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

JANUARY 22, 2008

In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. seems somewhat odd; you should NEVER outsource SEM without ongoing reporting and analysis as part of the service offering. fade a bit."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20