B2B Marketing Traction

FEBRUARY 6, 2013

What is marketing’s role before it hands off a lead to sales? Marketing could pass a lead on to sales if the lead or prospect had the right Budget, Authority to buy, Need for the product or service and an identifiable Time frame in which they would buy. Today marketers need to BAT, not BANT. Readers, what do you think?

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

APRIL 30, 2014

CMOs need to focus on relationships, not just sales. The first thing that has to shift is CMO’s belief that the sale is their objective. Customers want to feel valued when they are in their buying process as well as when they use a product or service. The CMO reach must go through the entire supply chain.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a great product or service. They also buy because they feel good about the company that manufactures or supplies a product or service. In solving a business problem with your product or service, are you also solving some human problems? You actually have a marketing budget. Why isn’t your marketing working?

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

AUGUST 11, 2011

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Be careful about reducing prices as a promotional effort to increase sales. Some Pricing Issues.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

OCTOBER 28, 2011

You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. I started my career in sales in the ERP software industry and went through some sales training – Xerox’ Personal Selling System and Solution Selling. Provoke them?

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

NOVEMBER 18, 2015

Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. The intangible benefits of your products and services?

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

DECEMBER 9, 2014

What marketing activities can you do when your product or service isn’t even ready? Assuming that you have a business plan that maps out your unique selling proposition, your target audience and potential partners and industry connectors, and the pain that your product or service solves, there is a lot you can do!

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JULY 1, 2015

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. The most serious weakness but one that can be fixed is a product or service deficiency.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

APRIL 26, 2013

The days of marketing handing off leads to sales and retreating to their creative, lead gen marketing silo are over. Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

NOVEMBER 22, 2013

Some of the most successful sales, marketing and business people fostered great relationships with customers and colleagues. I think this is most difficult for many of my clients, who provide technology products and services. To the inventor or engineer, the product or service is the story! They want interesting and human!

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

MAY 11, 2015

By the way, Geiger is headquartered in my home state of Maine, and they provide great products and service. ). Get some customer-produced video testimonials about your products or services? I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. (

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

DECEMBER 30, 2013

It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes. Who will buy your product or service? As a marketer, you must keep in mind that buyers are inundated with competing products and services.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

JUNE 7, 2011

Marketing is not graphic design, advertising, PR or sales. A good distinction between sales and marketing is that marketing makes your phone ring, your email in-box fill up and helps engage customers in the buying cycle. Sales closes deals.

Marketing Management 100

Marketing Management Buying Cycle PR Marketing & Strategy 100

B2B Marketing Traction

JUNE 25, 2014

Not only for revenue from ongoing sales, but importantly for brand advocacy. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before.

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

FEBRUARY 9, 2012

In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example. In real life, you may choose to calculate separately for each product or service, as each may have different variables. You also need to know your average sale in dollars. Does the science end here?

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

APRIL 4, 2012

When you budget your marketing dollars, it’s important to understand where you are in your product, service, or company life cycle. In an earlier post, I blogged on how to calculate your marketing budget by understanding your sales history. At this stage, your product or service should be viewed as a cash cow. Introduction.

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

JUNE 14, 2012

Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. Doerr make in their book, Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

DECEMBER 12, 2014

There are a lot of great sales people in the marketing and advertising industry. It all started because an assertive salesperson who needed to make their quota made a sales call to an inventor who wanted to believe his product would sell like hotcakes. You may as well flush your marketing money down a toilet. Stop misbehaving.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

DECEMBER 2, 2013

Launch a new product or service or informational website on Cyber-Monday and provide a special offer. Don’t “Cyber-Monday wash” by slapping the words on your sales email, hoping to pick up traffic or a couple of transactions. Not every B2B business has an e-commerce website or is willing to discount prices.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results. CMO for Hire Services. 1-818-347-4248.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Is there content that may point you to a previously-unknown opportunity for a new product or service?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MAY 17, 2012

One important question B2B marketers have is, “How can I increase sales to customers (also known as ‘increasing wallet share’)?” Add value to your customers experience by providing information and learning opportunities related to your products or services. Identify points of friction and resolve them!

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

OCTOBER 17, 2011

Then, knowing your average sale and conversion rate, figure out the number of leads it will take to generate the science. New Incite offers strategic and tactical marketing planning services. If you understand your buyer’s buy cycle, you can calculate exactly what you need to spend in order to generate the revenues you need.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

MAY 18, 2011

But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?” B2B Service Marketer – Answer Why and What. Give away as much as you can without diluting sales revenue. ” and “What?

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

JANUARY 27, 2011

A pitch without results leave the business owner and client unsatisfied and burned by the marketing service provider. As a marketing consultant, I came out of the corporate side – sales and marketing in the software industry. Today the pitch is not enough for business owners. What’s been your experience? Did you buy?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. What do you want to accomplish with your eLetter? Provide news about your company and employees?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

OCTOBER 24, 2014

They provide others with jobs and add value through their products and services. You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community. The business owner gets invigorated, motivated and excited. Most business owners love their business. They work long hours.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

DECEMBER 7, 2012

Or, you pass a house for sale and, as usual, the flyers are all gone. If there is a QR code on the For Sale sign, you can scan it and see the listing details, including price. But what’s the value in B2B marketing?

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

SEPTEMBER 18, 2015

What are the qualities that make them choose your product or service over the competition? How you position your business and products or services is the first part. So, how do you ensure that you have a strong brand message or positioning statement to use in your social media and in all your marketing? Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

AUGUST 15, 2011

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. Automate this by linking a press release feed from your online service.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

JANUARY 14, 2014

You should have easy-to-use navigation that allows the interested buyer to drill down and get some amount of detail about your products and services. Websites have become central to marketing and sales, having replaced the print brochure in the last few years (Geoffery James wrote in a 2013 Inc.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

MARCH 23, 2012

” Most of the answers you will find are from the service-providers who make money on PPC. If you do have PPC campaigns running, make sure that someone is not only monitoring traffic but also measuring conversions (sales). Go ahead – do a search – such as “Does PPC work?”

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

MARCH 27, 2009

We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. We provide: Chief Marketing Officer (CMO) for Hire services. We provide: Chief Marketing Officer (CMO) for Hire services. Marketing Audits. Marketing Plans.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like. Be your brand.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like. Be your brand.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100