WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. Writing for the web involves requires as much art as any other form, plus another level of science.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

MARCH 30, 2009

Is content really king for SEO? What SEO common mistakes do even experienced consultants sometimes make? Which resources are best for accelerating your SEO learning curve? Get the answers to these questions and others here in more of the best blog posts and articles about SEO from the last year.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

MARCH 2, 2009

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

FEBRUARY 24, 2009

Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Copywriting: 7 Ways To Trigger Emotions by Self SEO After stating "all human beings buy on emotion.

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

NOVEMBER 15, 2007

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find? So, case made, how do you select an SEO partner?

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

OCTOBER 5, 2007

Anyone who's worked on search engine optimization (SEO) for any length of time understands the importance of building relevant external links to a website. But whether you do choose to SEO internally, outsource it domestically, or offshore the effort, it's important to get this process right.

SEO 20

SEO Ad Building Marketing Agencies 1 Ideal Customer Profiles 20

WebMarketCentral

JUNE 3, 2009

What do sales people need from marketing when launching a new product? What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 3, 2009

Use Facebook fan pages to help with SEO? How can you make a big splash in social media without a huge budget? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers? Take advantage of new tools to raise your own profile by commenting on existing content?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

SEPTEMBER 22, 2009

How can online video help with SEO and online reputation management ? Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv If you are planning to use these for SEO, check for do-follow status first. Which social bookmarking sites have the most clout? Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

AUGUST 10, 2009

Video SEO Tip: How to Create Your Own YouTube “click-to-buy” Link – for FREE by ReelSEO Grant Crowell describes a clever trick for integrating a free call to action with any video you place on YouTube, and even a way to do A/B testing for video and landing page variations. Facebook, LinkedIn), publishing (WordPress, YouTube.Twitter?)

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JULY 20, 2009

Warren Buffett, Search Marketing Guru? by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!)

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

AUGUST 24, 2009

Signs that you need a break from SEO. naming conventions SEO copywriting mistakes search engine rap Christopher Richards sloppy copy Steven Wright Copyblogger Brian Clark Small Business Search Marketing Matt McGee Searchles Don McMillan The Chronicles of George del.icio.us Poking fun at Web 2.0 naming conventions. tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

DECEMBER 22, 2009

37 Tips for Optimizing Blogs and Feeds – SES New York by Online Marketing Blog Lee Odden interviews Michael Gray of Atlas Web Services, Sally Falkow of Expansion Plus, Michel Leconte of SEO Samba and Rebecca Lieb, VP of U.S. operations for Econsultancy, about SEO, link building and RSS tactics for business websites and blogs.

RSS 20

RSS Best Practices Business Adwords 20

WebMarketCentral

SEPTEMBER 16, 2009

Seven Things That Reality Could Borrow From The Internet by SEOmoz Jane Copland lists several ways she'd like the offline world to be more like the online, such as automatic redirection of phone numbers, a mechanism to simplify street addresses, and "Unplugging and re-plugging-in anything that doesn't work properly should immediately result in it working (..)

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

MAY 28, 2009

Even better, each box in the chart links through to more detailed guidance on the specific topic from top search marketing blogs like Marketing Pilgrim on branding and exposure, SEO Book on competitive research tools, and Rimm-Kaufman on measurement.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? PR Firms: Spend your Money on SEO by Orange Soda A helpful, if perhaps somewhat controversial, post about what's dead in PR (e.g., blogging and SEO). SEO social media interactive PR? SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

JULY 23, 2009

"By embracing conversion metrics other than the immediate sale of a product, PPC search marketing is able to maintain the accountability and results-driven approach that makes it so effective, yet avoid the strategic identity crisis that online banner advertising is still going through."

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JANUARY 23, 2009

While much of the material here is well-covered in blogs and other books, even experienced SEOs are likely to find a few new ideas here. Here are several more key SEO insights provided by King: Wordtracker's fee-based tool goes beyond free keyword tools by tracking what it calls a keyword effectiveness index.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

SEPTEMBER 10, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MARCH 19, 2009

7 Tips When Using WordPress As CMS by Rubiqube Blogger Adrian Diaconescu follows up on his earlier WordPress CMS tutorial with this list of helpful tips for SEO, navigation and design. 10 Things You Need To Know About WordPress 2.7 by Technosailor Noting that the WordPress 2.7

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

JUNE 17, 2009

Face to Face video chat by ePoster Concise review of ooVoo, a free video chat tool that's been previously written about here. ooVoo is an easy-to-use tool for conducting video chat with anyone who has a webcam.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

MARCH 6, 2009

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

APRIL 6, 2009

How does social media relate to SEO? Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g., Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JULY 13, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MAY 18, 2009

Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. John Jantsch here shares his 10 favorites, including SlideShare , CircleUp (a group collaboration app), and Introductions, an app which "speeds the process of effective networking."

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

AUGUST 31, 2009

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

APRIL 27, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

JUNE 30, 2009

Galen reviews a number of sites that can provide both direct traffic as well as being valuable for B2B SEO links, such as Jayde , Zibb and Alibaba. For example, copywriting ( Copyblogger , Michael Fortin ), search engine marketing ( Gordon Choi , PPCBlog ), SEO ( SEOmoz , SEO Book ) and social media ( Chris Brogan , ProBlogger ).

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JUNE 24, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

APRIL 7, 2009

Search Marketing, MSN AdCenter, Ask SponsoredListings, Google Content Network Tips, Inside AdWords, Adwords Conversion Optimizer, PPC Blog, Gordon Choi, semvironment, AdWords Quality Score, PPC Hero, Blogation, David Rodnitzky del.icio.us tags: Google AdWords, search engine marketing, SEM, Yahoo!

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

FEBRUARY 20, 2008

Sales continued falling to 212,017 in 2004, its worst performance since 1992. Despite the poor sales results, Goodby's work won lots of advertising awards and accolades and did plenty to reaffirm the shop as one of America's premiere creative agencies. Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 8, 2008

What SEO tactics are crucial to incorporate on your blog? How to get your Blog Traffic to Convert in 5 Easy Steps by Search Engine People Blogger Jennifer Osborne gives simple yet effective tips for converting blog traffic into leads or sales, such as including an "About Us" section and using the loop strategy when writing blog posts.

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

DECEMBER 28, 2009

million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. She also notes that "Twitter made exactly $0 from those Dell sales, something that will very likely change."

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

SEPTEMBER 10, 2008

But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. As noted above, trade publications were once the only way to reach niche audiences.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

DECEMBER 3, 2009

What is clear is that, regardless of the precise figure, a significant majority of clicks go to organic results; therefore, smart marketers will invest in both paid search and organic SEO. The goal, as she states it, should be rather on "maximizing lead volume at an acceptable (profitable) cost/lead."

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20