sales Segmentation Related Topics 
Marketing Interactions
JANUARY 19, 2020
They are convinced that the higher they can get in the organization, the more sales they will be able to influence. Start by talking to your sales team. If you build personas in a vacuum, you could end up with a database of contacts that sales reps have no interest in talking to and who won’t ever buy from you. (who
Marketing Interactions
FEBRUARY 15, 2019
For those of you who know me, you know I spend much of my time talking to my clients’ customers to do the research necessary to build buyer personas that can truly inform content marketing, product marketing and sales enablement programs. These are based on the perspective and interpretation of the sales rep you’re speaking with.
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Marketing Interactions
AUGUST 15, 2022
For Sales leaders, it may mean not only closing more deals but also selling more expansion deals. In my work with clients, we’ve found it beneficial to segment by buyer personas and talk to them about the way solving the problem contributes to the company objective. But how you get it isn’t as straightforward.
Marketing Interactions
NOVEMBER 2, 2021
But it’s surprising how few marketers use questions as a tool and framework to achieve goals, including: Gaining awareness from specific personas, segments. In support of sales conversations valued by buyers. In the recorded sales calls you listen to. Building engagement. Advancing buyer enablement. A Question Needs an Answer.
Marketing Interactions
APRIL 11, 2019
Five years ago, it wasn’t uncommon for me to work with a marketing team in one department that never spoke to or even knew the marketing teams in other departments: the social media team or the sales team or customer success teams. I’ve facilitated those introductions more times than I can count.
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