sales Segmentation Related Topics 
LeadSloth
OCTOBER 26, 2010
Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Segment your database by demographics, such as: industry, job titles, or product/service interest shown. Automatic Scoring Prioritizes Leads That are “Sales Ready”.
LeadSloth
NOVEMBER 16, 2010
Database Segmentation. Segmentation came up several times. Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Segmentation on Lead Source and Search Keywords. Therefore, they started a nurturing campaign 3 weeks after the last contact by a sales rep.
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LeadSloth
APRIL 15, 2010
How do you to segment your audience? When do you send leads to sales? If you’ve never nurtured your leads, you may find sales opportunities in your existing database. This depends on many factors, including the size of your database, the average age of the leads, the lead source, and the length of your sales cycle.
LeadSloth
OCTOBER 18, 2010
It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. They think strategically about their sales & marketing processes. This is usually a collaborative effort between marketing and sales. Info & Registration: https://www2.gotomeeting.com/register/359558762.
LeadSloth
MARCH 15, 2009
Using multi-variate testing to optimize conversion and sales. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization. Post-click personalization based on the “wisdom of the masses”. Optimization by focusing on specific actions.
LeadSloth
NOVEMBER 16, 2009
So in short, those are the features that individual sales people will benefit from. Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. Dynamic List Segmentation. Document library. Case Management. Native Email Marketing.
LeadSloth
OCTOBER 16, 2009
Sales Force Automation software (primarily Salesforce.com). Database management (segmentation, reporting and maintenance). sales & marketing processes). Challenge 2: Marketing & Sales Skills Required. A thorough understanding of sales & marketing processes is required. Email Marketing.
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