Anything Goes Marketing

OCTOBER 20, 2009

If you think that product sales sheets are appropriate for lead nurturing, you will not achieve optimal results. Aberdeen’s research stated that only 16% of the total leads from the companies they studied are deemed as "sales opportunities" that will actually close.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Top of Funnel Ad Building 100

Anything Goes Marketing

MARCH 18, 2007

This type of standardized data can be used for future segmentation. If it's an open text field, it's difficult to use for segmentation and many titles are crazy these days as "everyone is a manager" in some cases. For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

JUNE 22, 2008

This depends on your target audience as well as the type of segmentation and personalization you would like to perform in your marketing campaigns. It would be a good idea to ask subscribers for their annual income before having someone in sales call them back.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

MAY 14, 2007

While you may not want to be as cut throat (you may want to give people 2-3 chances to opt back in), you need to take a good look at your database and create segments that are not solely based on say vertical or demographic information but also based on activity.

Verticals 100

Verticals CAN-SPAM Opt-in Response Rate 100

Anything Goes Marketing

NOVEMBER 15, 2009

lauraramos : #EE09: Tony Jaros of Sirius Decisions talks about the gap in marketing skills, not the technology or relationship with sales. lauraramos : #EE09: 1: Sales engagement means taking in sales language: what do we contribute to the pipeline, how many sales accepted oppty do you need? rhonda : @pteshima #EE09 ?'s

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

JANUARY 26, 2010

I recommend creating a few personalized sections based on the largest and most important segments that are part of your campaigns. marketing automation systems allow you to add dynamic content sections (not just a personalized field) and rules. I would say that you may need to take a closer look at the contacts that didn’t respond.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. A key part of “doing more with less” is automating your email marketing campaigns.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MAY 17, 2009

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

JANUARY 16, 2007

Did you know that XYZ has increased sales 300% since using our product?". If you're a company, you can always try and drive additional revenue by focusing on some new companies or a specific market segment. Privacy may be an issue but this type of thinking benefits everyone. It's time to think outside of the box like Mini does.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100