Metadata

SEPTEMBER 28, 2023

Note: I sprinkled in some Google Search ads, too.) Audience: Figure out which audiences convert and which don’t Ads: Test the ad design, copy, and call to action (CTA) Assets: Experiment with the offer type , e.g., webinar, incentivized demo request , etc. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

NuSpark Consulting

DECEMBER 9, 2012

Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. LinkedIn Example: How has technology improved the performance of your sales staff?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Sharpspring

OCTOBER 27, 2021

While large corporations typically have both the cash and the caché to keep up their sales, small- to medium-sized enterprises (SMEs) must protect a slim profit margin. white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. Here are the best marketing strategies for small businesses. YouTube and TikTok.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

NuSpark Consulting

APRIL 28, 2012

I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So before we look at calculating ROI of social media let’s understand the following: Social media marketing IS marketing; and that means the goal is leads and sales; no argument there.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

KoMarketing Associates

MAY 15, 2014

Gathering this information allows us to better understand our readers and provide them with news that they will find valuable to keep them engaged throughout the sales cycle. This includes reviewing and understanding the client’s existing marketing collateral (blogs, whitepapers, webinars, etc.) Create unique URLs.

Process 120

Process B2B Guidelines Paid Search Agency 120

markempa

MARCH 16, 2015

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. It’s easy to conduct a search on LinkedIn to find individuals you’ve lost touch with. Tweet You need to rethink the way you use LinkedIn.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Ontraport

APRIL 14, 2021

There are a few KPIs that you can use to effectively measure your results: Number of brand mentions: You can keep track of brand mentions across a variety of mediums including social media, search engines and forums using free brand tracking tools such as Google Alerts or Social Searcher. Adding UTMs to your URLs.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Webbiquity

OCTOBER 4, 2022

Let’s say it’s because sales are down—not an uncommon scenario, particularly heading into a recession. Why are sales down? People: poor sales leadership, lack of staff, inadequate pre- or post-sales support, etc. Process: lack of sales training, poorly defined sales process, not enough leads, etc.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Ontraport

APRIL 14, 2021

There are a few KPIs that you can use to effectively measure your results: Number of brand mentions: You can keep track of brand mentions across a variety of mediums including social media, search engines and forums using free brand tracking tools such as Google Alerts or Social Searcher. Adding UTMs to your URLs.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Vidyard

NOVEMBER 12, 2015

With Vidyard Live, a marketer or sales rep can see exactly who watched and then immediately follow up with the most engaged viewers when they are most interested in learning more. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

With Vidyard Live, a marketer or sales rep can see exactly who watched and then immediately follow up with the most engaged viewers when they are most interested in learning more. To learn more about Vidyard Live, visit www.vidyard.com/live or register for the upcoming webinar How to Use Live Streaming for More than Streaming Live Stuff.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use. With Vidyard Live, a marketer or sales rep can see exactly who watched and then immediately follow up with the most engaged viewers when they are most interested in learning more.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

chiefmartech

APRIL 5, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Infer , a predictive sales and marketing software. search engines, social media, and smart devices). Predictive lead scoring is critical to maximizing sales and advertising productivity.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Sharpspring

APRIL 20, 2017

Your Onboarding Specialist will show you how to attach a UTM code to the end of your URLS, so you can: Understand which campaigns are driving the most traffic. Here are some common lead sources that you can track when executing your campaigns in SharpSpring: Social Media: Facebook, Linkedin, Twitter, Instagram. Lead Scoring.

Paid Search Agency 40

Paid Search Agency Lead Scoring Lead Ranking Marketing Automation Services 40

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. Another key setting is the canonical URL field.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Include a mock-up of the white paper or photo of the webinar presenter. Be Search Engine Friendly: Another important part of landing pages is the URL.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

Industrial Marketing Today

JUNE 8, 2010

The most frequent complaint that I have heard in the past year from my industrial clients is that their sales cycle has become longer, more complex and increasingly difficult to get on the buyer’s radar screen until it is too late. I have included my take on each step. The steps are: 1. Think: Reflect on the origins of your offering.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

MARCH 21, 2011

Tweet Is your company website not doing its job — i.e. generating leads and sales? Enter your URL here and on the results page, scroll down to the “Download times&# section. Add your phone number to the top of your home page so that people don’t have to search for it when using a smart phone or e-tablet device.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Hubspot

JANUARY 20, 2013

Facebook and Bing are collaborating to put a larger dent in the world of social and search. Facebook Announces New Social Search Feature Called 'Graph Search'. But in the end, they whipped out a concept for a search engine called ‘Graph Search,’ which will be powered by Microsoft Bing.

Linkedin 28

Linkedin Planning Webinar Metrics Television marketing 28

Optinmonster

MARCH 1, 2024

The stats show that mobile has become increasingly important in generating leads and making sales. Plus, Google’s tweaking all of its algorithms – even for desktop search – to reflect this change. That means unless you bring your SEO practices in line , your site could be virtually invisible in search results.

SEO 94

SEO Lead Scoring Lead Ranking Mobile Marketing 94

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Configure your blog with a custom URL structure.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

LeadSquared

FEBRUARY 2, 2016

Digital marketing gives us the power that traditional marketing never could, the power of instant search and research. Digital Marketing in 2016 needs to go beyond social, and needs to mean much more than just Facebook and Twitter. Recommended read: 10 ways to generate more sales leads online in 2016 ). Build something concrete.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ).

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

AUGUST 16, 2011

This year ChannelAdvisor will process over $3b in transactions across search, CSEs, and marketplaces for over 3,000 online retailers. Many retailers put too much focus on one source of traffic like search engine optimization (SEO). Paid Search – Paid search means buying traffic from search engines (e.g.

Multi-Channel 28

Multi-Channel eCommerce Advertising Channels Effectiveness 28

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). You don’t need a film crew.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. Social media can also indirectly impact your search engine rankings.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Optinmonster

NOVEMBER 14, 2023

Boost SEO Efforts: Search engines favor businesses that are consistently publishing high-quality content, as both are key rankings factors in SEO. They’ll include what you plan to achieve in terms of revenue, sales, traffic, SEO, traffic and different aspects of digital marketing like email marketing and social media metrics.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site? Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. Previously the service started as a blog comment search engine. is a free URL shortening service that provides statistics for the links users share online. is a free URL shortening service that provides statistics for the links users share online. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

JANUARY 13, 2011

SEO (Search Engine Optimization) is the practice of making your website more appealing to search engine crawlers (Google, Bing, Yahoo etc), therefore moving your site higher up in the organic search results. Organic search results are the unpaid results that you see when you conduct a search.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

JULY 14, 2010

You can follow him on Twitter at @keithmoehring. C-level executives, marketing department, sales department, and IT) to define the most important aspects of your new site, including: Buyer personas. Page layout and design preferences, with screen shots or URLs of examples. Free Webinar: Website Redesign for 2010.

CMS Development 28

CMS Development Marketing Websites Peer-to-peer Advertising Agencies 28

Hubspot

JANUARY 3, 2012

But when you begin to dissect any effective social media presence, whether on Twitter, Facebook, LinkedIn, or Google+, there are a handful of characteristics common to all of them that constitute what we can now boil down to social media best practices. Take a look at how may Twitter accounts Verizon has, for example. All of the above?

Work Management 28

Work Management Ideal Customer Profiles Marketing Management Social Media 28

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re likely running educational webinars or speaking at industry conferences. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

BenchmarkONE

JULY 27, 2022

Here are some SEO statistics you can’t ignore: 68% of online experiences start with a search engine. 70% of online marketers state SEO is better than PPC when it comes to sales. 76% of consumers who search for a local business visit a related business in 24 hours. Improve Keyword Strategy.

Marketing Budget 98

Marketing Budget Traffic SEO Marketing Websites 98