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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting.

An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

Gathering this information allows us to better understand our readers and provide them with news that they will find valuable to keep them engaged throughout the sales cycle. 2. As seen in the screenshot above, searching for a term like “B2B marketing” will return a number of results which then can be added to the stream by clicking the add button. Create unique URLs. Research.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

The sales cycle may vary for your business but year-end marketing opportunities are still available, so make sure to check out last month’s post. Twitter. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. With Twitter Analytics you can learn this and more about your audience. short URL to see your stats. Sentiment.

MQL 74

Register a domain name for every event on your calendar

Biznology

Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than  bit.ly/1LIlaan Go out there and replace all of your impossible to share or remember URLs like  www.biznology.com/?p=26466 You really must know this is true.

12 Simple Ways to Build Links Through Events

KoMarketing Associates

While we don’t always love giving away our personal information, make sure to fill out your website URL info. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Events are jumping on the bandwagon, creating Twitter and Instagram hashtags for shows, and encouraging attendees to take photos to be featured on the event’s blog or social media pages.

Link 84

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Find out if the username or vanity URL you want is still available across dozens of social sites? Search for a brand name or keyword across all of the most popular social networks at once? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Social and Alternative Search Engines.

Tools 95

11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). Get Engineers Can Sell white paper now. What is On Site SEO?

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. Check out the agenda for the very first Search Engine Strategies in November 1999. Now what?

Sites 31

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.

Stats 40

How to Optimize for “Direct” Website Traffic

Webbiquity

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Printed media: yes, people do still use media like print advertising, direct mail and sales collateral. Vendors. Investors.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. This is enough sales enablement to complete its sweep of the four themes.

18 Things Online Measurement Can Tell You

Sazbean

How much traffic search engines are sending to you. What keywords are being used to find your content from search engines. How much traffic is coming from Twitter or Facebook or other social networks. How many people click on the links you send out via Twitter or Facebook or other social networks (requires URL shortener). These are just some of them.

Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark

For years I planned and implemented media strategies for a multitude of clients.  I still do when my clients ask me; radio, television, print, outdoor, etc.  I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report.  So let’s remove salaries and time fees from any social media ROI calculation. So before we look at calculating ROI of social media let’s understand the following: Social media marketing IS marketing; and that means the goal is leads and sales; no argument there. Sales: 7.

View 78

14 Blog Writing Tips for Creating SEO-Friendly Blog Posts

Writtent

Even if your writing is top-notch and your content’s amazing, if you don’t publish regularly, you don’t get search traffic. Search engines like Google want to give searchers the very best results for their queries. To show search engines your blog is a good resource for relevant queries, you need to publish high-quality new content often and regularly. Media.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. 41% of marketers say driving sales is the No.

Stats 134

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. That’s because online releases are submitted to major search engines, industry journals and social networks.

Paper 57

How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

By optimizing it for search engines. I’m sure you already know that millions of people turn to search engines every day to solve their problems. About two-thirds of the search traffic we see coming into HubSpot.com is from non-branded terms like “lead generation” and “ marketing software.” The Landing Page URL. That’s a pretty good spot to be in, eh?

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SEM : Search Engine Marketing. Includes both SEO and paid search. SEO : Search Engine Optimization. Activity intended to improve organic search rankings. May refer to paid search or other CPC priced media programs. SFA : Sales Force Automation. Marketing and Sales Pipeline Acronyms MAL : Marketing Accepted Lead. F500 : Fortune 500.

SME 103
SME CPM CPC CPL 103

Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)

Act-On

The story has it that when he started his business, Kinko’s founder Paul Orfalea chose the store’s paint color by what was on sale. And if you’re big enough, the saying goes, the paint is always on sale. But today buyers are spending nearly two-thirds of their buying journey without contacting a sales rep. You’ve got sales team members reaching out. That’s a great story.

Brand 65

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Search optimize your video with text summary. Capture sales leads with longer form video. Conclusion.

Video 28

Why Every Business Should Be On Pinterest

Synecore

Is Pinterest the most sales actionable social network out there? Pinterest is Sales-Actionable. Because the site’s very structure makes it the most sales-actionable social media platform around. Setting philosophy aside, here are some hard numbers in support my contention that Pinterest is the most sales-actionable social network out there. Source: Search Engine Journal.

Intent 100

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Schawbel also suggests that your profile include keywords that recruiters or any individual who uses LinkedIn as a talent search engine will be looking for. It’s easy to conduct a search on LinkedIn to find individuals you’ve lost touch with. Use Advanced Search to find practitioners within your firm and in industry at-large. Search with Advanced Filters. or AOL.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Online releases are submitted to major search engines, industry journals, and social networks. Paid Search. Sales.

Paper 101

4 Ways to Make Your Video Content More Measurable

Modern B2B Marketing

By integrating video and marketing automation, you can score leads, trigger an automated email that’s part of a nurture stream, and even alert sales when a hot lead has watched a certain amount of video. By adding a link as a call-to-action at the end of your video, you can track exactly how many conversions your video generated using a unique URL. Attract . Engage . Convert. Delight.

10 Things You Probably Don’t Know About Google+

grow - Practical Marketing Solutions

When you ask people why they they should be on Google+, they invariably reply, “To get good search results rankings.”. ” 22% of Americans use Google+, equal to the number that use Twitter. Hangouts on Air are public by default, meaning anyone has access to the URL, can view them. So, search becomes personal. Google+ was created as an identity engine.

Google 111

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. 9) Bounce Rate.

LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week

Hubspot

Facebook and Bing are collaborating to put a larger dent in the world of social and search. Facebook Announces New Social Search Feature Called 'Graph Search'. But in the end, they whipped out a concept for a search engine called ‘Graph Search,’ which will be powered by Microsoft Bing. Interested in learning more about Facebook’s new ‘Graph Search?’

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four criteria sales reps use to qualify prospects. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. This is your total Sales and Marketing cost. For example, if you spend $500,000 on Sales and Marketing in a given month and added 50 customers that same month, then your CAC was $10,000 that month.

Paid Advertising 101: Understanding the Basics of Advertising on Social Media

Synecore

Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Now that we’ve reviewed the big picture process of advertising on social media, let’s take a quick spin through some of the high points of advertising on each of four major social networks—Facebook, Twitter, LinkedIn, and YouTube. Advertising on Twitter. Twitter Cards allow you to go beyond 140 characters by adding engaging media experiences to your Tweets.

Pin to Win: Social Sharing on Pinterest Trumps Email

Synecore

I’ve long argued that Pinterest is the most sales-actionable social network around. Social sharing is an expression of affinity and connection; for businesses, affinity and connection are prerequisites to sales conversion. Businesses selling directly to consumers can leverage Pinterest’s interactive visual imagery to foster brand affinity and increase sales conversion.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

The SEO’s Guide to GA 5, Part II: Top 3 Features for Setting & Achieving SEO Goals by Search Engine Journal. branded vs. non-branded search), custom alerts, and multi-channel funnels (see Pritesh’s post above). Beginner’s Guide to Google Analytics: What to Track by Search Engine Watch. Which Google Analytics (GA) metrics are most important?

What Is Business Blogging? [FAQs]

Hubspot

For instance, HubSpot is an inbound marketing platform, so our blog talks about inbound marketing topics -- using Facebook and Twitter for business, email marketing, business blogging, etc. This could mean your business pops up a lot in search engines, on social media, on other people''s blogs as a guest writer, etc. weird. For instance, business blogging. What is it? hope so.

FAQ 47

Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which  focused on improving “conversational search” at its core. Answer boxes are one of the features that have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than ever before. . “Google it.”

SERP 47

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Their pipeline of leads would dry up quickly and sales would come to a grinding halt if they depended entirely on inbound marketing for prospects to come to them. The bulk of new sales comes from referrals and repeat business for many manufacturers and industrial companies. Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. Engineers and industrial buyers are not unaware of existing solutions and providers. agree that there is a lot of truth to all those findings.

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

Twitter. 4) Change your cover photo to feature the piece of content you''re promoting. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 6) Create a hashtag for the campaign. Each time you blog, you give Google and other search engines one more opportunity to find you. Organic Search. Email.

The 14 Best Content Planning and Research Tools

Webbiquity

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. Best Content Planning Tools. 1) Trello.

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems.  What you should say, is, quality leads that can become future sales opportunities. People can find websites in three ways: Search Engines.  When prospects have identified a need and look to search engines to begin the research process. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems.  What you should say, is, quality leads that can become future sales opportunities. People can find websites in three ways: Search Engines.  When prospects have identified a need and look to search engines to begin the research process. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

When blogging for a business, an inbound marketer should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation (depending on what type of business is attempting to close the lead). C.