48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting.
Measuring Year-End Marketing KPIs – Where’s the Data?
DECEMBER 4, 2015
The sales cycle may vary for your business but year-end marketing opportunities are still available, so make sure to check out last month’s post. Twitter. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. With Twitter Analytics you can learn this and more about your audience. short URL to see your stats. Sentiment.
Register a domain name for every event on your calendar
OCTOBER 13, 2015
Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Go out there and replace all of your impossible to share or remember URLs like www.biznology.com/?p=26466 You really must know this is true.
An Eight-Step Process for Creating Front-Page B2B Industry News
MAY 15, 2014
Gathering this information allows us to better understand our readers and provide them with news that they will find valuable to keep them engaged throughout the sales cycle. 2. As seen in the screenshot above, searching for a term like “B2B marketing” will return a number of results which then can be added to the stream by clicking the add button. Create unique URLs. Research.
12 Simple Ways to Build Links Through Events
DECEMBER 5, 2013
While we don’t always love giving away our personal information, make sure to fill out your website URL info. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Events are jumping on the bandwagon, creating Twitter and Instagram hashtags for shows, and encouraging attendees to take photos to be featured on the event’s blog or social media pages.
7 Critical Tools of the Trade for B2B SEO Competitive Analysis
JULY 10, 2012
Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Factors B2B search engine marketers should seek to understand about their competition include keyword and content strategy, inbound link information, and social media presence.
5 Key Steps to Consider When Guest Blogging
MAY 17, 2016
Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective). Moz’s Open Site Explorer (OSE) tool allows us to enter a URL and view its link profile.
How to recover from the ravages of Google Penguin and Panda
AUGUST 20, 2013
People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. While Google will smite sinners viciously, sending you into the wilderness of search, Google’s also very compassionate. Not anymore. Do it.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Find out if the username or vanity URL you want is still available across dozens of social sites? Search for a brand name or keyword across all of the most popular social networks at once? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Social and Alternative Search Engines.
11 tips and tools to jump-start your SEO
FEBRUARY 24, 2014
Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. But
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.
Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.
Industrial Marketing Today
MAY 31, 2010
have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). Get Engineers Can Sell white paper now. What is On Site SEO?
How To Blend B2B SEO Into On-Site Content Development
JUNE 26, 2014
As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. Check out the agenda for the very first Search Engine Strategies in November 1999. Now what?
How to Optimize for “Direct” Website Traffic
AUGUST 22, 2012
One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Printed media: yes, people do still use media like print advertising, direct mail and sales collateral. Vendors. Investors.
Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
Customer Experience Matrix
JULY 10, 2013
sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. This is enough sales enablement to complete its sweep of the four themes.
18 Things Online Measurement Can Tell You
JULY 8, 2010
How much traffic search engines are sending to you. What keywords are being used to find your content from search engines. How much traffic is coming from Twitter or Facebook or other social networks. How many people click on the links you send out via Twitter or Facebook or other social networks (requires URL shortener). These are just some of them.
Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
FEBRUARY 9, 2016
The story has it that when he started his business, Kinko’s founder Paul Orfalea chose the store’s paint color by what was on sale. And if you’re big enough, the saying goes, the paint is always on sale. But today buyers are spending nearly two-thirds of their buying journey without contacting a sales rep. You’ve got sales team members reaching out. That’s a great story.
14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
MAY 1, 2013
Even if your writing is top-notch and your content’s amazing, if you don’t publish regularly, you don’t get search traffic. Search engines like Google want to give searchers the very best results for their queries. To show search engines your blog is a good resource for relevant queries, you need to publish high-quality new content often and regularly. Media.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. 41% of marketers say driving sales is the No.
Stop the Insanity; A View on Social Media ROI for Lead Generation
APRIL 28, 2012
For years I planned and implemented media strategies for a multitude of clients. I still do when my clients ask me; radio, television, print, outdoor, etc. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. So before we look at calculating ROI of social media let’s understand the following: Social media marketing IS marketing; and that means the goal is leads and sales; no argument there. Sales: 7.
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
By optimizing it for search engines. I’m sure you already know that millions of people turn to search engines every day to solve their problems. About two-thirds of the search traffic we see coming into HubSpot.com is from non-branded terms like “lead generation” and “ marketing software.” The Landing Page URL. That’s a pretty good spot to be in, eh?
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. That’s because online releases are submitted to major search engines, industry journals and social networks.
10 Things You Probably Don’t Know About Google+
grow - Practical Marketing Solutions
JUNE 11, 2014
When you ask people why they they should be on Google+, they invariably reply, “To get good search results rankings.”. ” 22% of Americans use Google+, equal to the number that use Twitter. Hangouts on Air are public by default, meaning anyone has access to the URL, can view them. So, search becomes personal. Google+ was created as an identity engine.
42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
SEM : Search Engine Marketing. Includes both SEO and paid search. SEO : Search Engine Optimization. Activity intended to improve organic search rankings. May refer to paid search or other CPC priced media programs. SFA : Sales Force Automation. Marketing and Sales Pipeline Acronyms MAL : Marketing Accepted Lead. F500 : Fortune 500.
Why Every Business Should Be On Pinterest
MARCH 6, 2013
Is Pinterest the most sales actionable social network out there? Pinterest is Sales-Actionable. Because the site’s very structure makes it the most sales-actionable social media platform around. Setting philosophy aside, here are some hard numbers in support my contention that Pinterest is the most sales-actionable social network out there. Source: Search Engine Journal.
4 Ways to Make Your Video Content More Measurable
Modern B2B Marketing
APRIL 22, 2016
By integrating video and marketing automation, you can score leads, trigger an automated email that’s part of a nurture stream, and even alert sales when a hot lead has watched a certain amount of video. By adding a link as a call-to-action at the end of your video, you can track exactly how many conversions your video generated using a unique URL. Attract . Engage . Convert. Delight.
How to Optimize Your B2B Marketing and Sales with Online Video
Modern B2B Marketing
FEBRUARY 17, 2011
Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Search optimize your video with text summary. Capture sales leads with longer form video. Conclusion.
How to Use LinkedIn to Generate Leads
B2B Lead Generation Blog
MARCH 16, 2015
Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Schawbel also suggests that your profile include keywords that recruiters or any individual who uses LinkedIn as a talent search engine will be looking for. It’s easy to conduct a search on LinkedIn to find individuals you’ve lost touch with. Use Advanced Search to find practitioners within your firm and in industry at-large. Search with Advanced Filters. or AOL.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. 9) Bounce Rate.
LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
JANUARY 20, 2013
Facebook and Bing are collaborating to put a larger dent in the world of social and search. Facebook Announces New Social Search Feature Called 'Graph Search'. But in the end, they whipped out a concept for a search engine called ‘Graph Search,’ which will be powered by Microsoft Bing. Interested in learning more about Facebook’s new ‘Graph Search?’
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Online releases are submitted to major search engines, industry journals, and social networks. Paid Search. Sales.
16 Remarkable Web Analytics Guides, Tips and Techniques
MAY 20, 2013
The SEO’s Guide to GA 5, Part II: Top 3 Features for Setting & Achieving SEO Goals by Search Engine Journal. branded vs. non-branded search), custom alerts, and multi-channel funnels (see Pritesh’s post above). Beginner’s Guide to Google Analytics: What to Track by Search Engine Watch. Which Google Analytics (GA) metrics are most important?
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
The four criteria sales reps use to qualify prospects. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. This is your total Sales and Marketing cost. For example, if you spend $500,000 on Sales and Marketing in a given month and added 50 customers that same month, then your CAC was $10,000 that month.
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Now that we’ve reviewed the big picture process of advertising on social media, let’s take a quick spin through some of the high points of advertising on each of four major social networks—Facebook, Twitter, LinkedIn, and YouTube. Advertising on Twitter. Twitter Cards allow you to go beyond 140 characters by adding engaging media experiences to your Tweets.
Pin to Win: Social Sharing on Pinterest Trumps Email
FEBRUARY 1, 2014
I’ve long argued that Pinterest is the most sales-actionable social network around. Social sharing is an expression of affinity and connection; for businesses, affinity and connection are prerequisites to sales conversion. Businesses selling directly to consumers can leverage Pinterest’s interactive visual imagery to foster brand affinity and increase sales conversion.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. Best Content Planning Tools. 1) Trello.
What Is Business Blogging? [FAQs]
AUGUST 13, 2013
For instance, HubSpot is an inbound marketing platform, so our blog talks about inbound marketing topics -- using Facebook and Twitter for business, email marketing, business blogging, etc. This could mean your business pops up a lot in search engines, on social media, on other people''s blogs as a guest writer, etc. weird. For instance, business blogging. What is it? hope so.
43 Bright Ideas for Promoting Your Lead Gen Content
OCTOBER 23, 2014
Twitter. 4) Change your cover photo to feature the piece of content you''re promoting. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 6) Create a hashtag for the campaign. Each time you blog, you give Google and other search engines one more opportunity to find you. Organic Search. Email.
5 Ways to Find Your B2B Company’s Online Fans
Social Media B2B
JUNE 30, 2011
If your B2B company has been diligent in its product research, sales relationship and customer service development, it has developed a core group of fans. Find conversations about your brand using free services such as Kurrently , which tracks keywords on both Twitter and Facebook. If your B2B social media team has already set up an RSS feed using Twitter’s search engine or specific search term columns in applications such as Hootsuite or Tweetdeck , keep an eye on users who post frequently about your brand. Review your blog comments. Simply ask.
The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google
APRIL 18, 2015
During our discussions, we decided to redesign the entire HubSpot Blog to improve discoverability between our three blogs -- Marketing, Sales, and Agency -- to improve usability and to better support our goals. Many experts have written about the loss of organic search traffic during a web design and migration ( here and here and here and here ). made a big mistake. JANUARY. FEBRUARY.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
When blogging for a business, an inbound marketer should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation (depending on what type of business is attempting to close the lead). C.
12 (of the) Best Guides to Marketing on Pinterest of 2013
JANUARY 30, 2014
Generate leads and sales? ” 50 Things You Need To Know About Pinterest by Search Engine Journal. Compare that to the longevity of StumbleUpon (up to 17 days—but with a high bounce rate), Facebook (three hours) or Twitter (18 minutes, on average) updates. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Share.
Inbound Marketing Alone May Not Be Enough for Industrial Companies
Industrial Marketing Today
AUGUST 26, 2011
Their pipeline of leads would dry up quickly and sales would come to a grinding halt if they depended entirely on inbound marketing for prospects to come to them. The bulk of new sales comes from referrals and repeat business for many manufacturers and industrial companies. Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. Engineers and industrial buyers are not unaware of existing solutions and providers. agree that there is a lot of truth to all those findings.