Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

DECEMBER 8, 2017

If you run a commerce site for marketing or sales, there is really no way to build a suitable user experience in AMP. All of this requires JavaScript as the interactive engine of experience. Need to know which version a particular user ID (cookie profile) landed on from a particular referring site (search, social, etc.)?

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

SEPTEMBER 5, 2019

Steve pointed out that B2B sales haven’t changed much from how they were revolutionized in the 19th century by pioneering executive John Patterson of National Cash Register (NCR), who trained specialized sales representatives, provided them with commissions on sales, and calculating custom quotes for each deal to maximize profit.

Marketing Management 112

Marketing Management Amazon eCommerce B2B 112

Biznology

NOVEMBER 7, 2016

Then visitors can search for a particular video, or simply watch one after the next. Adding annotations, promoting your other content, and posting hyperlinks to other videos will support your overall branding and aid your inbound linking strategy, a signal when it comes to search engine optimization (SEO). Like this post?

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. It helps with sales and search placement, and is the basis for social and lays the foundation for how you communicate with your customers or clients.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

MARCH 4, 2013

Photo credit: Search Engine People Blog. I had signed to do a corporate training session on search marketing. I mean, it wouldn’t have been hard to teach search marketing and just leave out all the number parts. ” (Sales were down, so they had to cut something.) “Did they cut the sales team?”

Search Marketing 80

Search Marketing Paid Search Agency Direct Marketing Training 80

Biznology

NOVEMBER 3, 2020

A boost in sales, improved brand awareness, increased revenue, a bump in the bottom line, call it what you will, all companies big and small want to grow. While there are many ways to go about achieving growth, technology has become one of the most effective and applicable options for a variety of different reasons.

Business 183

Business Opt-in Small Business Marketing Search Engine Marketing 183

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. The push was promoted by a funny online film and a Paid Search campaign. All of the proceeds (roughly $2,000) went to charity.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Biznology

MAY 16, 2016

As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Most people assess the number of searches a keyword brings in, but they don’t often consider the number of other websites out there competing to rank for that same keyword or phrase.

Keywords 133

Keywords Research SEO Adwords 133

Biznology

AUGUST 8, 2019

Third, a larger role for marketing, as active members of inside sales and lead qualification teams. Martin: A shared vision between sales and marketing about the entire demand generation and sales process. In short, sales and marketing need to take joint responsibility for guiding the buying process. Please explain.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

AUGUST 16, 2019

The way your prospects use keywords in search engines, the pages they’re coming from as they navigate to your site and the products they ultimately end up buying from competitors all add up to a considerable amount of potential competitor research. Data Helps Personalize the Sales Funnel. Data Informs Competitor Research.

Top of Funnel 142

Top of Funnel Digital Marketing Funnels Customer Satisfaction Cold Calling 142

Biznology

JANUARY 26, 2017

Where buyers used to rely on conversations with sales people or subject matter experts to help them understand their problems and ways to solve them, they’re postponing one-on-one communications and doing much of the research themselves. Try that approach today and you’ll get kicked to the curb.In

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

JULY 24, 2019

Generating more sales is something that every business owner wants. More sales translate to high ROI, which creates more opportunities for growth and success. You can focus most of your attention to three crucial factors that impact your sales. Online is where most sales are made nowadays, so that’s where you must be.

Lead Scoring 112

Lead Scoring Lead Ranking Social Media User-Generated Content 112

Biznology

APRIL 7, 2016

First, you want a strong Call-to-Action (CTA) that compels your visitors to move down the sales funnel. The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. Together smartphones and tablets equal 29 percent of total searches via Google. Responsive Web Design.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Biznology

JANUARY 21, 2021

IBM Distinguished Engineer, Content marketing, SEO, site search, text analytics, machine learning, AI. Former executive Ziff DavisTime Warner, IBM, B2B marketing and sales lead generation. Mike Moran. Ruth Stevens. Board member, author, speaker, professor.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Biznology

MAY 8, 2019

Ensure your website has a great content strategy, is optimized for search, and easy to navigate so your audience feels connected. And remember to optimize it for search engines. Webinars give you more exposure and help you get leads so you can make more sales, no matter what you sell. Host Relevant Webinars.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Biznology

JANUARY 31, 2019

The key learning point here is not to succumb to sales pitches for products that work on problems that you don’t fully understand. Content recommendation engines can help here. Familiar data, familiar business processes, and familiar business stakeholders made it easier to solve problems where they understand the value.

Top of Funnel 148

Top of Funnel Marketing AI Planning Digital Marketing Funnels 148

Biznology

APRIL 18, 2018

If you can manage to guide prospects through their particular buyer journeys to an ultimate sale, Marketing becomes a less intrusive sales organization that does not require actual sales people until deals need to be closed. I often search for particular models of guitars, especially by my favorite manufacturer, Martin.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Biznology

DECEMBER 22, 2014

50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). 98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). In fact, it’s the opposite.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

AUGUST 21, 2013

At least for a moment, let’s not talk about search as a result unto itself. Instead, let’s talk about why search matters to your business—and why it may not be doing its job. But no matter where you rank, too many sites fall down on the job at connecting search results with business results. Or it ought to be.

Landing Pages 80

Landing Pages Business Lead Scoring Lead Ranking 80

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. 54% of people come to a website from a search engine (source: Forrester ).

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 26, 2014

Google, the search engine for most of the world provides absolutely zero organic listings to users on the first page. As Mike Blumenthals recently, and accurately, stated “Perhaps it is time that we begin to think of Google as an ad engine that also returns some search results.”. That’s right. So, there’s that.

Word of Mouth 80

Word of Mouth Search Engine Marketing Search Marketing Google 80

Biznology

JULY 23, 2019

This is a problem as old as the first promise made by an enterprise sales rep. For example, there are a lot of search engine vendors, primarily in the Enterprise Search space, that are using text analytics to improve indexing and relevancy scoring for search. AI Promise vs AI Reality.

Marketing AI 99

Marketing AI Enterprise Management Work Management Marketing Management 99

Biznology

NOVEMBER 21, 2013

Whereas search engines traditionally have looked at various signals about your content to rank pages—inbound links, keyword placement, keyword frequency, etc.—these these new algorithms and engine updates look at what customers value and rank your content in the search engine accordingly. What Can You Do?

SEO 80

SEO Enterprise Management Lead Scoring Lead Ranking 80

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Google abhors vacuums and the biggest vacuums in Google’s index and search engine has to do with history.

Google 123

Google Press Domain Marketing Management 123

Biznology

JUNE 5, 2015

I’ve been working with several clients recently to improve their website search, and have been noticing something new. A rule of thumb is that between one and ten percent of website visitors use website search to find something within your website. If the search engine is no good, I am glad no one uses it.

Marketing Websites 80

Marketing Websites Correlation Amazon Case Studies 80

Biznology

MAY 25, 2016

I had the good fortune to deliver a keynote address at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. The venues can’t be beat and your access to experts is unmatched in the world of search marketing conferences. Voice search. As such, I always feel like I learn more than I share.

Top of Funnel 123

Top of Funnel Lead Ranking Conference Digital Marketing Funnels 123

Biznology

JULY 24, 2014

Using your analytics and your sales data, determine which product pages are most important to your business. They also offer loads of keyword-rich, frequently updated content for Google to digest, indicating to the search engine your site’s importance and relevance. Yes, you’ll need search.

SEO 80

SEO Paid Search Agency Mobile Marketing Google 80

Biznology

APRIL 27, 2016

Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle. Real-world examples of businesses using video to increase sales. The types of videos to use in each step of the sales process.

Video Marketing 80

Video Marketing Business Webinar Metrics Lead Scoring 80

Biznology

JULY 25, 2012

The search engines favor websites that have established a certain level of trust. The search engines view an inbound link as a kind of “vote.” The “nofollow” attribute essentially tells the search engine spiders not to follow it, or consider it for ranking purposes. Photo credit: Wikipedia.

Online Marketing 80

Online Marketing Link Building Wikipedia Lead Scoring 80

Biznology

JUNE 20, 2016

Fortunately, search engines give us this data (unlike card catalogues). But, unless you have a popular brand, very few will search for it. This was true in print and is even more apparent on the web, where you only get found if your writing is relevant to someone’s information journey.

Differentiation 132

Differentiation Terms and Conditions Lead Scoring Lead Ranking 132

Biznology

FEBRUARY 26, 2014

HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales. I’m seeing similar things with my clients, with mobile accounting for 15% to 40% of traffic, sales, or both — along with huge growth curves. As with traffic and revenues, search hasn’t escaped this trend. Read on, dear friends.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

FEBRUARY 12, 2014

If you are spending money on digital advertising, you could be unknowingly wasting a large portion of your dollars, because if no humans saw your ad, there will never be conversions to sales. In this free 30-minute Biznology® webinar, you’ll find out about the many forms of digital ad fraud. with Augustine Fou from Mike Moran on Vimeo.

Cost 80

Cost Ads Search Engine Marketing Webinar Metrics 80

Biznology

JUNE 20, 2014

The thinking goes, if you don’t have a shopping cart, booking engine, or lead gen form, you’re not e-Commerce. It’s easy to think sometimes that your site exists for various business stakeholders or solely to attract search engines. And improve your sales. It doesn’t. Conclusion.

Marketing Websites 80

Marketing Websites Effectiveness Work Management Marketing Management 80

Biznology

NOVEMBER 19, 2012

For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. 80% of people who visit a website get there from typing a keyword in the query box of a search engine. The reasons why are simple. 90% click on websites on the first page.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

JULY 23, 2012

Getting more sales? So, once valid and qualified Keywords are chosen and properly integrated into a Web site focussing on market shares, what else is needed to actually get more sales? And besides having to please Search Engines…people want to access exactly, if not only, what they’re looking for.

SERP 80

SERP Copywriting Validation Emarketing 80

Biznology

OCTOBER 8, 2012

Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. Downtime means disappointed customers and losses in sales. Being listed can also give your search rankings a boost over and above the competition.

Traffic 80

Traffic Marketing Websites Tips Small Business Marketing 80