sales satisfaction 
Paul Gillin
MARCH 22, 2022
By using AI, businesses can more accurately target their marketing and advertising efforts, better understand their customers’ needs and wants, and improve customer satisfaction. This can help you target your marketing and sales efforts more effectively, resulting in more business and happier customers.
Paul Gillin
APRIL 24, 2012
It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business. Photo via NigelBeck.com.
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Paul Gillin
DECEMBER 18, 2012
Eleven months later, Attack of the Customers on sale on Amazon ! The trouble is that the payoff of good customer satisfaction is a lot harder to measure than the benefit of a dime saved in production. An idea I’ve been kicking around for a couple of years became a formal book project in January.
Paul Gillin
AUGUST 29, 2012
As a member of P&G’s Digital Advisory Board, Paul has worked with brand managers in many of the company’s divisions and been impressed by their commitment to quality and customer satisfaction. Pampers sales quickly recovered after a brief decline and complaints fell back into normal range.
Paul Gillin
JUNE 24, 2010
It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? There are other ways to measure return (for example, improvement in customer satisfaction scores), but unless those outputs can be measured financially, they really don’t qualify as considerations in ROI.
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