markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Customer Experience Matrix

AUGUST 14, 2014

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** It expects to focus on finding trigger events and advising salespeople about the best ways to approach each prospect.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

markempa

DECEMBER 12, 2016

Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Customer Experience Matrix

NOVEMBER 24, 2016

Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations. It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 20, 2016

The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Clients also receive contact names, email addresses, and phone numbers at those companies.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 26, 2011

Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. These rules can be used in segmentation, lead scoring, and sales alerts.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

ViewPoint

DECEMBER 17, 2013

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Several fresh and interesting ideas surfaced: A venture capital trigger, from OneSource, indicating that a firm has received fresh funding and thus has budget to spend. Self-identifying keywords used on the company website (ALC).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Customer Experience Matrix

NOVEMBER 5, 2009

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. I still suspect they will, driven by the need for ever-closer cooperation between marketing and sales teams in managing prospect relationships. See Who’s Afraid of the Big, Bad Wolf?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

LeadSloth

MARCH 16, 2009

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

JANUARY 31, 2010

(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Email campaigns can execute as batch projects or trigger dialogs.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Lead Liaison

OCTOBER 12, 2017

In this article we’ll discuss why Microsoft Dynamics CRM and marketing automation integration matter to businesses with a sales and marketing team. As a user myself, I first started using Salesforce.com. Nurture prior to sales interaction. Sales Insight. Sales has greater visibility. Prioritization.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Liaison CRM 48

Tomorrow People

APRIL 12, 2013

To ‘close the loop’ on reporting you need to track new leads from conception to closed sale. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. As such, it’s difficult to keep track of all the conversations your posts trigger. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

To ‘close the loop’ on reporting you need to track new leads from conception to closed sale. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. As such, it’s difficult to keep track of all the conversations your posts trigger. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Customer Experience Matrix

JULY 17, 2009

On the other hand, unlike traditional demand generation systems, 5Buckets includes promotions to existing customers as well as sales prospects. Campaigns can be triggered manually or run automatically on a regular schedule. The company plans to expand some of these database-related features by the end of this year.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

OCTOBER 29, 2015

Other data collection specialists include Segment.com , Aginity , Umbel , Lytics , NGData , and Woopra , although some of these do supplement database building with predictive model scores, segmentation, and/or event-based triggers. Openprise falls roughly into this second category. Current clients use Openprise in more modest ways, however.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Digital B2B Marketing

APRIL 2, 2013

It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? In most B2B organizations, Salesforce.com or a similar solution is the system of record. It is a complex sale, but most B2B companies will continue to use their simple measurement.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. In Marketo, each campaign is a relatively small, self-contained sequence of steps that is triggered by a particular prospect need. The changes that Fernandez described seemed good but subtle.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Smashmouth Marketing

JUNE 28, 2010

This morning's Sales 2.0 Conference lead off speaker was Polly Sumner of Salesforce.com. Trigger events? The best Sales 2.0 From our experience with Sales 2.0 What risks have you taken related to Sales 2.0? Explore tools with an eye for how your team will adapt to it. Can you gain time?

Conference 100

Conference Salesforce.com Organic Leads Efficiency 100

Biznology

NOVEMBER 27, 2013

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Several fresh and interesting ideas surfaced: A venture capital trigger, from OneSource, indicating that a firm has received fresh funding and thus has budget to spend. Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Vidyard

JUNE 17, 2015

It is an amazing time to be in sales. According to Google, 70% of B2B buyers now view video throughout their path to purchase, and nearly half of these prospects will consume over 30 minutes of video when evaluating solutions and it’s Sales’ job to guide them the rest of the way through the buying journey as a trusted advisor.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

The Point

SEPTEMBER 6, 2011

The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market. All this presents real challenges for both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

ANNUITAS

FEBRUARY 19, 2015

When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. Smart analysts talking B2B with marketing and sales leaders from across the world. SiriusDecisions Summit May 12-15, Nashville, TN.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Customer Experience Matrix

OCTOBER 22, 2009

And, while we’re on the subject, they need REALLY TIGHT integration between marketing and sales automation, if not one shared system. This brings us, somewhat abruptly, to SalesFusion360 , a B2B marketing automation system that does merge online, offline and sales channels. SalesFusion is now expanding its direct sales efforts.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Vidyard

JULY 21, 2014

With this release, Vidyard now offers native integrations across Salesforce, enabling brands to leverage online video as a strategic component of marketing and sales activities. ” With Vidyard for Pardot, brands can generate more sales leads and improve lead qualification by identifying video viewers and tracking their viewing behavior.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Vidyard

JULY 21, 2014

With this release, Vidyard now offers native integrations across Salesforce, enabling brands to leverage online video as a strategic component of marketing and sales activities. ” With Vidyard for Pardot, brands can generate more sales leads and improve lead qualification by identifying video viewers and tracking their viewing behavior.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

The Effective Marketer

JUNE 1, 2012

Step 1: Sales and Marketing Alignment and Documentation. If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. If not, stop what you are doing and meet with the sales leadership. Step 2: Buyer Personas.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. The key to Net-Results’ approach is to build everything around segments.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 14, 2011

Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that Salesforce.com has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree. But I digress.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Lead Liaison

OCTOBER 10, 2017

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. Not all of them will be the decision maker either; anyone in B2B sales can tell you that building a good relationship with an influencer will eventually get you to the right people.

Contact Marketing 50

Contact Marketing Marketing Prospects Lead Liaison Marketing Automation Services 50

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. Philanthropy was also a big topic. Dell’s new Boomi acquision.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Customer Experience Matrix

APRIL 5, 2009

CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. However, event-based triggers are limited to submission of a Web form. True Influence has existing integrations with Salesforce.com and SugarCRM.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

MAY 26, 2013

This workshop will walk through the steps you can take to expand your marketing and sales funnel by establishing a cohesive digital and traditional presence – one that maximises every channel and triggers personalised communications based on key buyer behaviors. Marketo, B&T and Datarati Workshop: Cloud Expo Theatre, Hall 4: 3-4pm.

Marketing Budget 48

Marketing Budget Salesforce.com Digital Marketing Funnels Marketo 48