What The Top 4% of Account-Based Marketers Have in Common
ANNUITAS
OCTOBER 27, 2016
The bottom line, according to the study, is that “43% of the marketers surveyed saw ABM as a sales enablement approach, noting that it’s most effective for converting leads to deals. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”. I can’t say that I am all that surprised by these findings.
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